Classic Rock Reader Profile

Tom Smith

Introduction• This slide show will be highlighting the general types of audience

Classic Rock Magazine attracts, showing their personalities, lifestyle, what type of media they use and what brands they use.

• All information was collected using www.yougov.co.uk

Demographics• Gender: Male• Age: 40-54• Social Grade: ABC1 – Social grading graph on next page• Top Regions: Central Scotland, East Anglia, Northern Scotland• Politics: Right Wing• Professions: Entertainment, Advertising/Marketing/Public Relations,

IT• Monthly Spare: Less than £125

Social Grading

Lifestyle• Hobbies: Playing instruments, Buying and selling online• Favourite Sport: Football, American Football• General Interests: Music, Movies, Relationships• Niche Interests: Music, Sports, Editorials & Comment• Most Likely Pet: Dog

Personality• Describes Themselves As: Alternative, Analytical, Communicative• On Occasion: Grouchy, Gloomy, Arrogant

Brands• Customer Of: Amazon, Quorn, Peroni, Google Play, Hotpoint, Philips,

Oasis, PlayStation, EE, Dyson• Shops At: Costco• Clothing Brands: George, Levis, Diesel• Bank: Halifax

Entertainment• Favourite Movies: Basketball, The Money Pit, On Her Majesty`s Secret

Service, The Blues Brothers, Patton• TV Shows: Agatha Christie`s Poirot, Breaking Bad, Panorama, The

Walking Dead, Blackadder• Favourite Artists: Black Sabbath, Slash, AC/DC, Tommy Lee, Iron

Maiden• Favourite Celebrities: Sean Lock, John Wayne, John Motson, Ross

Noble, Kenneth Williams

Online• Top Twitter Followings: Slash, Stephen Fry• Top Facebook Pages: Iron Maiden, Planet Rock, Classic Rock Magazine• Top Mobile Applications: Worms 2 Armageddon, Guitar Hero 5,

Foursquare, Windows Live Messenger, Paintball Arena• Top Websites Visited: Jamieoliver.com, mumsnet.com, pinterest.com,

food.com, very.co.uk

Media• Online For: 1-5 HRS P/W• Newspaper Read: Mirror• Magazine Read: Classic Rock• Watches TV For: Less Than 1 HR P/W• TV Shows Watched Recently: Family Guy, Time Team, Neighbours, The

Football League Show, Spring Watch 2015

What this tells usThe profile the site gives us indicates that the audience for Classic Rock Magazine is far older than the intended audience of my own magazine. With the age ranging between 40-54 years old, it is obvious that by following the style and conventions of this magazine I will fail in reaching out to my intended audience of teenagers and young adults.

Other areas of the profile like the amount of time spent online could also be important when considering my intended audience, as teenagers and young adults spent a large amount of their day online it would be appropriate to mention online features or to let the potential reader interact with the magazine, for example question and answer sessions using questions submitted via Twitter using a special hashtag.