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SELL The Problem You Solve, NOT The PRODUCT

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Page 1: CLASS - s3-ap-southeast-1.amazonaws.com

SELLThe Problem

You Solve,

NOTThe

PRODUCT

Page 2: CLASS - s3-ap-southeast-1.amazonaws.com

WELCOME TO THE "SALES MANAGEMENT"

CLASS

Page 3: CLASS - s3-ap-southeast-1.amazonaws.com

To make our virtual classroom a healthyand productive environment, let's keep these in mind.

CLASSROOMREMINDERS

Be on timeRespect the person who

is speakingNot to use your phone

Be Prepared for theclassroom topic

ONLINEETIQUETTE

Get out of your bedMandatory to turn on

your cameraRaise hand before

speakingKeep your device stable

Page 4: CLASS - s3-ap-southeast-1.amazonaws.com

OTHER SUBTLE REMINDERSDon't be afraid

to ask questions

Be courteousand polite

Keep up with lessons andhomework

Supporteach other

Be Punctual with assignments

Page 5: CLASS - s3-ap-southeast-1.amazonaws.com

"SALES ACCORDING TO YOU?What is

Creating Needs

https://www.menti.com/pq32we8zmt

Solving Problems Making Profit Give and take

Page 6: CLASS - s3-ap-southeast-1.amazonaws.com

Selling is never monotonous as it includes

different terms and technics

01.

Types of Selling

02.

Though Selling and Sales management are

closely related, they are not the same thing.

Overview

03.

Traditional and Modern Selling

Old school selling and new idea pitching for

sales.

Selling and Sales Management04.

Image of Selling

How do people perceive the job and role of

sales person.

05.

Sucess factor of a Sales Personel

What are the things that leads a sales

person be a suceesful one

06.

Sales and Marketing

Relationship, differences betwwen Sales

and Marketing

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Sales

It is the process ofexchanging goods or servicesfor moneyIt is an end process to makethe revenueIt is about helping yourprospects to source whatthey genuinely need

Sales Management

It is the process of managingwork and activities to make thesalesIt works on developing a salesforce, coordinating salesoperations, and implementingsales techniquesIt's a strategy to hit the salestarget set by the organization.It also allows you to stay intune with your industry as itgrows.

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Page 9: CLASS - s3-ap-southeast-1.amazonaws.com

Traditional Selling

Modern Selling

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According to Pareto Principle,80% of company's sales comesfrom 20% of its customers

Small customers cost high forthe company

Characteristics of Modern Selling

Customer Retention and Detention Database and Knowledge Management

Technological advances likeemail, conference call havechanged the scenario of sales

Knowledge and data can now bestored in the electronic devicesCatalogues, rate card etc. cannow be carried virtually.

Page 11: CLASS - s3-ap-southeast-1.amazonaws.com

Characteristics of Modern Selling

Customer Relationship Management Marketing the Product

It helps company focus on longterm relation and not simply onclosing the sale

Keeping track of customer'sdetail will help customersconnect emotionally.

Modern sales has much more todo then just a simple sales pitch.

The role of salesperson isexpanding in marketing activitieslike product development,segmentation, databasemanagement, complementmarketing activities and manymore.

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Characteristics of Modern Selling

Problem Solving and System Selling Satisfying Needs and Adding Value

In modern selling, identifyingcustomers problem, determiningneeds and implementing solutionplay a vital role.

Company should be able to sellsystem solution rather than aproduct. Eg smart phones

Sometimes customers may notrecognise what they need, it issalesperson role to stimulate theneed. Eg Energy Saving Machine

Making customer realize theirneeds can create value to thecustomers and have win - winsituation for both the parties.

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Success factors

Professional SalespeopleFor

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Listening Skills

Follow - up Skills

Ability to adapt

Tenacity - sticking to the task

Organization Skills

Verbal Communication

Proficiency in interacting with people at all levels

Overcome Objections

Closing Skills

Personal planning and time management

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“Customer is the boss-yesterday, today and tomorrow” and

Customer is profit-everyone else is overhead “

Page 16: CLASS - s3-ap-southeast-1.amazonaws.com

Email [email protected]

Consultation Hours

10 AM to 3 PM

QUESTIONS?CLARIFICATIONS?Please feel free to contact me, via email.