Our pitch: Class

Abi, Emily & Charlotte

The Channel – Why?

• Content and style of their TV shows

• Common target audience

• Suitable budget

The Brief – SOAP OPERA

• Better opportunities for creativity

• Clear guidelines and conventions

• Specified audience (E4)

The narrative

• Set in two different colleges.

• The upper class college are smartly dressed constantly and well-reserved.

• The lower class college are totally irresponsible and dress irrationally.

The narrative (plots)

• Our initial ideas are…

1. The love triangle.

2. The secret admirer.

3. Conjoining colleges.

The narrative (characters)

Eastwood High (low-class school)

1. Attractive to everyone she meets, totally independent, manipulative and adventurous. (girl)

2. The party animal.

3. The quiet one.

4. The promiscuous one.

5. The one with an answer to everything.

St Antoinette's (high-class school)1. Every parents dream

2. The intelligent one.

3. The sporty one.

4. The girlfriend.

5. The “gay” one.

The narrative (characters)

Eastwood High (low-class school)

Headmaster2:

• Complete opposite to Headmaster of St Antoinette’s

• Completely relaxed

• Students treat him as a “mate”

St Antoinette's (high-class school)

Headmaster1:

• Extremely uptight• Will not tolerate “freeloaders” or

insolence. • No sense of humour• Students do not have any respect for

him.

The target audience

• Cutting-edge young audience

• Increasing audience potential

• Strong 16-34 demographic reach

• Viewers are image conscious and commercially receptive

The budget

• Research states that E4 have been able to uptheir budget by Channel 4 to £60m (an increase of £20m)

• Because of this we feel that E4 is an appropriate channel to pitch our brand-new soap to.

The sub-genre

• Drama soap “Hybrid”

• Social realist plots to be more enjoyable.

Our video project

• Intercutting between footage made for the trailer and episode footage

• Rival groups walk towards each other and meet in what will become ‘iconic’ location

• Preview of plot points from the narrative

• fast-paced, stylistic and dramatic yet somewhat comical.

Our print project

• Will draw upon ideas for 3 main plot points

• Each poster will feature a ‘vs/split’ layout

• Individual poster design will vary

Next steps…

• Location recce’s at The Royal Holloway

• Casting

• Finding a communal location

• Mise en Scene (uniform etc.)

• Permission to film on grounds.