Bringing your vision to

light!

Michael P. Murphy

Fundraising ChallengesExternal Factors Economic recession Less philanthropic giving in 2009 Greater competition Foundations to review 200 – 600

proposals

Internal Factors Development infrastructure Recruitment and retention

Michael P. Murphy, MBA

Media/political consulting – 2 yearsOrchestrated media effort to affect the passing of

Texas House Bill 1776 into lawProvided critical strategic grassroots support in

five states attempting similar legislation objectives

Professional fundraising – 4 years Increased funding foundations list from 100 to

130Surpassed revenue goals by 15% in two year

termRaised over $1M in foundation revenue

Vision &Mission

Vision To build solid fundraising partnerships with NPOs guided by

and dedicated to the “essential things” – Human Life (at all stages), Freedom, Traditional Family and Religious Liberty. Many NPOs lack the normal means to support a development program. By bringing superior fundraising, branding, media and research to their benefit, we will provide them the means of bringing their visions to light.

Mission Created in 2007, Clarus (meaning “bright”) Development’s

mission is to provide counsel and high quality marketing, media, fundraising services and products to non-profit organizations. Our work will enhance brand quality and visibility, describe and deliver the service value of these organizations before scores of potential funders and raise critically needed operational income.

Core Competenci

es Branding and collateral creation

Grant writing

Foundation/corporation research

Donor cultivation strategies

Fundraising and media management

Establishing Your Brand

Building Your Brand

Foundation ResearchFoundation Center’s Associates

Program

Team of research experts

Comprehensive national database

Tens of thousands of foundations

Full profile information (990s, giving history)

Industry standard

Donor Cultivation & Management

Research analysisSelection of foundations who “fit”Proposal and collateral customizationStrategic approach and follow-upMeeting grantors’ philanthropic goalsEstablishing/building grantor relationshipsUpgrading of gifts

Work StructureHOURSSERVED

DESCRIPTION

(Variance)Consultation/ Staff Training

9Letter of

Inquiry/Request

6Board of Directors/

Officers List

4 Grantors List

3 Key Staff

8 Operational Budget

50Full Proposal

Template

50 Company Folder

4 Press Release

4 News Article

8 Enclosure Sheet

6 Audited Financials

4 IRS 990

4 IRS Exempt Letter

12 Endorsement Letter

6"Thank You“ Letter

Template

(Variance)Proposal

Customization

(Variance)“Thank You”

Customization

(Variance) Applications

(Variance) Research

(% of total)

Research Service Expense

6 Project Budget

HOURS SERVED

DESCRIPTION

Cost StructureClarus Premier

Program

Complete proposal battery Priority service All consultation fees

waived Reduced rate

Initial Launch180* Project hours x hourly

rate

Retainer$2,000 per month

Clarus Ad HocProgram

Organization brand “face lift”

High quality proposals and attachments

Seasoned fundraising advice

Targeted funding research

*Project hours x hourly rate

Media Clients

Fund Development Clients

Difference!

We make your company our company

Development infrastructure in place

Multi-functional programFundraising Media Marketing

Competitive and custom-made products tailored to your needs

Established record of fundraising

What Is Your Vision?