1. Integrated M k ti I tt d Marketing Communications SolutionsA Credential Presentation

2. VisionTo empower our clients with highly customized One- Stop turnkey solutions that manage their entire marketing communication chain seamlessly andultimately deliver their marketing messages to their audience the way they want to say it. yyy 3. PhilosophyHelp Clients CREATE, MANAGE & DISSEMINATE content Content could be SALES, MARKETING or TRAINING contentAnd could exist in TRADITIONAL COLLATERALS, WEB, INTERACTIVE, MOBILE or EVENTSIn todays rich and complex media environment, our value propositionis to assist our clients in the creation, management and delivery ofaccurately branded content through consulting, process-design, technology and i t t h ld internal specialist groups and extensive geographical l i li t d t ihi lreach.Our specialist strength is MASS COMMUNICATIONS and PUBLIC Ou spec a s s e g sSS COU C O Sa d U C RELATIONS with a network of Associates across India, deliveries can be managed anywhere, anytime 4. Why Clarity?Identify: Experts at Clarity can quickly identify the right perception for acompany, and target potential areas to strengthen their presence . Plan: Achieving the right image for a company is no accident. It takesg gg p ycustomized, careful strategy to arrive at a plan that will succeed. Whenclients need help in creating an approach that will ensure their success,Clarity has the experience to architect a powerful marcom strategy. Highlight: Clarity experts know that anything wrong in any form ofmedia can alter the image of a business for the worst. Our keen eye fordetail can help clients refine their image in the appropriate marcomp gpp pplatform. Manage: Operations of course, we take over, no more need formultiple agencies! 5. Solutions Approach ContentContent Contentartners CreationManagement Deliveryonhannel Paganizatio PUBLIC RELATIONS LEAD GENERATION PROGRAMMES Client Org Consumers/ChEVENTS MANAGEMENTMULTI-LINGUAL COLLATERAL PRODUCTION CINTERACTIVE AND DIGITAL MARKETING CREATIVE MANAGEMENT 6. Single Point Marcom Contact CLIENT PR COMPANY EVENTS COMPANYE-BUSINESSINTEGRATEDCOMPANYAPPROACH Single Discipline Single Discipline Single DisciplineMulti Discipline Marketing RelationshipRelationshipRelationshipcommunications ManagementManagementManagementSpecialists Account Development Account Development Account Development Relationship& Management& Management& ManagementManagement Project ManagementProject ManagementProject MManagementAccount Development &Management PREvents E-BusinessProject Management SpecialistsSpecialistsSpecialistsPREventE-BusinessSpecialistsS i li t Specialists S i li t SpecialistsSi li t External VendorsExternal VendorsExternal Vendors 7. Our Distinct Business Value PeopleTalented and Creative People is Key, working closely as a teamregardless of regions, company, teams ProcessesOur ability to design, develop processes through expert knowledge inmarketing, channel, consumer communications and businessorganizations gives us di ti t advantage i ti idistinct d t TechnologyTechnology i th efficiency multiplier giving us productivity andT h l is the ffi i lti lii i d ti it ddifferentiation 8. Work ProcessUnderstanding company FAQs generation andunderstanding the organisation Peer Groups p Systems o Information formats o Review-Preview o Evaluation model Monitoring and feedbackPlanning Corporate visibility Quarterly plans-Media and non- Competition speak media i i i idi initiatives Opportunities and threats Client-agency inputs Execution Logisticsg Feedback on likely success ofactivity and learnings 9. The Team RajeshA post Graduate in Mass Communications from XIC, Rajesh has 16 years ofMarcom Experience in leading Corporate like Zee Network and ManipalGroup and Agencies such as Sampark, Aavishkar and ICG. Has worked inmulti-cultural environments across India with clients such as HP, Cisco, Texas,,Instruments, Accenture, ITC, ColorPlus, OyzterBay, Videocon, Merill Lynch,ICICI, Vodafone (Max Touch/Orange) and UTI to name a few. Vijaylaxmi A d bl post graduate i Mdoublet d t in Mass C Communication and S i li ti d Sociology, VijVijaya h has over 8 years of experience in Mass Communications and has handled projects for Lladro, Platinum Guild, Dubai Shopping Festival, Bajaj Electricals, Sagar Hospitals, Mama Mia Gelatos, GDA Technologies, RMI Micro Electronics among others. th Prashanth Gaikwad Prashanth brings corporate and agency expereince spanning over 10 years w Sa pa , Ma e s, p Media and Ma pa osp a s. with Sampark, iMatters, April Med a a d Manipal Hospitals. The team is ably supported by experts in Audience/Lead generation, PR,Design and collateral production and event management 10. International Partners: IBI Partners IBI Partners IBI Partners offers a comprehensive set of research, intelligence and consulting solutions across disciplines to address client needs in the areas of market entry & expansion, business & channel development, and marketing planning. Offices in Singapore, Korea, India, Australia, New Zealand and China Generating market information and intelligence needs of clients considering entry into new markets or into new product segments within an existing market. Pre-product launch market assessments customer needs assessment, product assessments, assessment pricing strategies and sales forecasting. For detailed consulting engagements IBI Partners undertakes large scale engagements involving marketing strategy formulation, brand strategy development and b d positioning studies. d ld brand d Business & Channel Development Solutions 11. CONFIDENTIAL NOTE: This document contains information that may be privileged, confidential and exempt from disclosureunder applicable law. The information is intended only for the use of the individual or entity named. If the reader of this document is not the intended recipient, you are hereby notified that any dissemination,distribution or copying of this communication is strictly prohibited. If you have received this document inerror, please immediately notify the sender and delete the document. 12. Thank You