cla 2011: connect with high value donors using social media
Post on 19-Oct-2014
762 views
DESCRIPTION
Kris Hoots, Steve Thomas and Carol Patterson presentation at 2011 Christian Leadership Alliance Conference in Dallas:TRANSCRIPT
![Page 1: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/1.jpg)
Building High Value Donor Relationships
Social Media Strategies:
![Page 2: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/2.jpg)
Kris Hoots and Steve Thomas Partners
Oneicity
Phone: 206.922.2411
Website: www.oneicity.com
Blog: www.oneicity.com/blog
Facebook: www.facebook.com/oneicity
email: [email protected]
Carol Patterson VP Marketing
CityTeam
Phone: 408.316.6892
Website: www.cityteam.org
email: [email protected]
![Page 3: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/3.jpg)
![Page 4: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/4.jpg)
Underestimate the opportunity
![Page 5: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/5.jpg)
Source: http://www.Facebook.com/stats as of April 2011
!"
#!!"
$!!"
%!!"
&!!"
'!!"
(!!"
)!!"
*+,+-.+/0!&"
1+./23/40!'"
56/780!'"
92:+0!'"
52;2<=0!'"
>,=?.+/0!'"
*+,+-.+/0!'"
1+./23/40!("
56/780!("
92:+0!("
52;2<=0!("
>,=?.+/0!("
*+,+-.+/0!("
1+./23/40!)"
56/780!)"
92:+0!)"
52;2<=0!)"
>,=?.+/0!)"
*+,+-.+/0!)"
1+./23/40!@"
56/780!@"
92:+0!@"
52;2<=0!@"
>,=?.+/0!@"
*+,+-.+/0!@"
1+./23/40!A"
56/780!A"
92:+0!A"
52;2<=0!A"
>,=?.+/0!A"
*+,+-.+/0!A"
1+./23/40#!"
56/780#!"
92:+0#!"
52;2<=0#!"
>,=?.+/0#!"
*+,+-.+/0#!"
1+./23/40##"
56/780##"
!"#$%&'()'*+,%$((-'./%&/'012'#1331(2/4'
December ’04 1 MM
April ‘11 665 MM
December ‘05 5.5 MM
December ’06 12 MM
November ‘07 50 MM
August ‘08 100 MM
April ‘09 200 MM
February ‘10 400 MM
![Page 6: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/6.jpg)
![Page 7: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/7.jpg)
~665 million accounts 70% outside the U.S. Half login every day Average 130 friends
Source:h*p://www.Facebook.com
200 million via mobile
![Page 8: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/8.jpg)
Facebook now commands
about half of Social Media
Traffic Source:FacebookSuccessSummit10
![Page 9: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/9.jpg)
~156 million blogs Over half of blogs keep family & friends updated
42% become friends with someone met on blog
63% of bloggers become advocates for a cause Source:intac.netandwikipedia
![Page 10: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/10.jpg)
2+ billion videos watched
Each minute 24 hours of video uploaded
Source:youtube.com,techweek.org
per month
More video uploaded to YouTube in 60 days
than to all 3 MAJOR TV networks in 60 years.
30 percent of videos account for 99 percent of views on the site
![Page 11: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/11.jpg)
~200 million accounts 1 billion Tweets a week
About ⅓ tweet about brand
Sources:April2010HuffingtonPost;January2011,Hubspot,March2011,Socialnomics
Top 3 states: MA, WA, OR
![Page 12: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/12.jpg)
![Page 13: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/13.jpg)
100+ million accounts 61% of users are men
About 20% are small biz
Source:LinkedIn.com,LinkedInblog,socialnomics
Execs from all Fortune 500 companies
21% age 18-24; 36% age 25-34; 36% 35-54, 7% age 55+
![Page 14: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/14.jpg)
Of the world's 4 billion mobile phones, 25% are smart phones; 75% are SMS enabled
By 2014, mobile internet should take over desktop internet usage
Source:microsoI.com
![Page 15: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/15.jpg)
Not knowing the tools.
![Page 16: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/16.jpg)
Testing 1…2…3…
![Page 17: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/17.jpg)
Inadvertent posts
![Page 18: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/18.jpg)
Application goofs
![Page 19: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/19.jpg)
Accidental tweets
Oops…
![Page 20: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/20.jpg)
All about me
h*p://www.gapingvoid.com/
![Page 21: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/21.jpg)
Trying to control it.
![Page 22: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/22.jpg)
h*p://www.gapingvoid.com/
![Page 23: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/23.jpg)
h*p://sararogness.typepad.com/sara_rogness/2011/04/god‐hates‐verizon.html
![Page 24: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/24.jpg)
![Page 25: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/25.jpg)
practical steps
connecting 9
for
with high-value
donors.
![Page 26: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/26.jpg)
![Page 27: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/27.jpg)
©SPckfigure2011Allrightsreserved.
![Page 28: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/28.jpg)
1 #
It's called
social media because it's
![Page 29: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/29.jpg)
1 #
It's called
social media because it's
SOCIAL.
![Page 30: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/30.jpg)
SOCIAL
1 #
![Page 31: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/31.jpg)
SOCIAL
1 #
![Page 32: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/32.jpg)
SOCIAL
![Page 33: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/33.jpg)
1 #
![Page 34: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/34.jpg)
1 #
![Page 35: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/35.jpg)
1 #
![Page 36: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/36.jpg)
![Page 37: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/37.jpg)
SOCIAL
1 #
![Page 38: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/38.jpg)
SOCIAL
1 #
![Page 39: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/39.jpg)
SOCIAL
1 #
![Page 40: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/40.jpg)
2 #
Decide:
what's a
donor. High-Value
![Page 41: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/41.jpg)
2 #
Baby!!!! income...
Nothing but NET
![Page 42: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/42.jpg)
2 #
YET
![Page 43: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/43.jpg)
2 #
relationships?
![Page 44: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/44.jpg)
2 #
2,000 in 1978
![Page 45: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/45.jpg)
2 #
2,000 in 1978 5,000 in 2008
![Page 46: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/46.jpg)
2 #
2,000 in 1978 5,000 in 2008
DAILY
![Page 47: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/47.jpg)
2 #
Who do you listen to?
![Page 48: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/48.jpg)
2 #
![Page 49: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/49.jpg)
2 #
![Page 50: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/50.jpg)
2 #
![Page 51: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/51.jpg)
2 # High-Value Donor:
![Page 52: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/52.jpg)
2 # High-Value Donor:
Money
![Page 53: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/53.jpg)
2 # High-Value Donor:
Money
Rela
tions
hips
![Page 54: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/54.jpg)
2 # High-Value Donor:
Money
Rela
tions
hips
LOVE for you.
![Page 55: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/55.jpg)
3 #
ROI is unavoidable.
![Page 56: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/56.jpg)
![Page 57: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/57.jpg)
3 #
ROI=
ROI=(Income-Expense)/Expense
Income/Expense
![Page 58: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/58.jpg)
“What’s the ROI of your mother?”
~Gary Vee, April 2011
![Page 59: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/59.jpg)
Source:flowtown.com
![Page 60: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/60.jpg)
Source:flowtown.com
![Page 61: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/61.jpg)
3 #
ROI= Gain/Investment
![Page 62: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/62.jpg)
3 #
Business rules apply. Like gravity, ROI is at work.
ROI is strategy-agnostic.
![Page 63: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/63.jpg)
3 #
Key investment:
![Page 64: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/64.jpg)
3 #
time.
Key investment:
![Page 65: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/65.jpg)
3 #
Decide what you're willing to invest.
![Page 66: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/66.jpg)
3 #
Decide what you're willing to invest. and what you want to GAIN
![Page 67: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/67.jpg)
3 #
Decide what you're willing to invest. and what you want to GAIN
and measure it.
![Page 68: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/68.jpg)
3 #
Decide what you're willing to invest. and what you want to GAIN
and measure it.
![Page 69: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/69.jpg)
4 #
Don't play the FB lottery.
![Page 70: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/70.jpg)
4 #
"I have 5,000 friends!"
![Page 71: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/71.jpg)
4 #
"I have 5,000 friends!" "We're playing Farmville."
![Page 72: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/72.jpg)
4 #
"5,000 friends or 10 people who love you?"
![Page 73: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/73.jpg)
4 #
"5,000 friends or 10 people who love you?" (or 11…)
![Page 74: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/74.jpg)
4 #
Focus on few and win them.
![Page 75: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/75.jpg)
4 #
Or focus on the RIGHT few and win them.
![Page 76: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/76.jpg)
4 #
Or focus on the RIGHT few and win them.
![Page 77: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/77.jpg)
5 #
Enter their lives.
![Page 78: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/78.jpg)
5 #
"Be my friend."
![Page 79: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/79.jpg)
5 #
"Be my friend." "I like you."
![Page 80: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/80.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff."
![Page 81: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/81.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give."
![Page 82: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/82.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give." "Give."
![Page 83: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/83.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give." "Give." "Give."
![Page 84: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/84.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give." "Give." "Give."
"Come see."
![Page 85: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/85.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give." "Give." "Give."
"Come see." "and give!"
![Page 86: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/86.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give." "Give." "Give."
"Come see."
"Matching grant!" "and give!"
![Page 87: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/87.jpg)
5 #
"Be my friend." "I like you."
"We do great stuff." "Give." "Give." "Give."
"Come see."
"Matching grant!" "and give!"
"Give."
![Page 88: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/88.jpg)
5 #
Enter their lives.
![Page 89: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/89.jpg)
5 #
Enter their lives.
![Page 90: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/90.jpg)
5 #
Enter their lives.
Really care.
![Page 91: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/91.jpg)
5 #
Enter their lives.
Really care. It's ministry.
![Page 92: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/92.jpg)
6 #
Learn what you can…
![Page 93: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/93.jpg)
6 #
Learn
paying attention:
what you can…
![Page 94: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/94.jpg)
6 #
Learn
paying attention:
what you can…
![Page 95: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/95.jpg)
6 #
Learn what you can…
![Page 96: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/96.jpg)
6 #
Learn what you can…
![Page 97: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/97.jpg)
6 #
Learn what you can…
Listen a lot!
![Page 98: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/98.jpg)
6 #
Learn what you can…
Listen a lot!
![Page 99: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/99.jpg)
7 #
Make a list.
![Page 100: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/100.jpg)
7 #
Make
Names, interests, activities, dogs, cats, hobbies, vacations, kids, jobs…
a list.
![Page 101: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/101.jpg)
7 #
Make
Don't become a stalker: "You must be rich!"
a list.
![Page 102: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/102.jpg)
7 #
Make
Don't become a stalker: "You must be rich!"
a list. "Give." "Give."
"Give."
![Page 103: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/103.jpg)
7 #
Make Spreadsheet. Donor DB Highrise (37signals) Gist Batchbook Google Apps Shoebox
a list.
![Page 104: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/104.jpg)
7 #
Make Spreadsheet. Donor DB Highrise (37signals) Gist Batchbook Google Apps Shoebox
a list.
Capture more than you'll ever
need.
![Page 105: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/105.jpg)
7 #
Make Spreadsheet. Donor DB Highrise (37signals) Gist Batchbook Google Apps Shoebox
a list.
Capture more than you'll ever
need.
![Page 106: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/106.jpg)
8 #
Connect with Kevin Bacon.
photocredit:h*p://www.flickr.com/photos/sagindie/
![Page 107: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/107.jpg)
8 #
Connect with Kevin Bacon.
Who do they know that you want to know?
![Page 108: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/108.jpg)
8 #
Connect with Kevin Bacon.
Who do they know that you want to know?
![Page 109: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/109.jpg)
9 #
Work from a plan.
Try. MEASURE Fail. MEASURE Try. MEASURE
![Page 110: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/110.jpg)
Carol Patterson VP Marketing
CityTeam
![Page 111: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/111.jpg)
Connection Make
Personal the Donor
Choosing who you will be
![Page 112: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/112.jpg)
Learn
World
aboutyourDonor’s
![Page 113: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/113.jpg)
Deeper and longer relationships with
Major Donors come from connections with you
outside and inside your organization.
![Page 114: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/114.jpg)
Learn when new things happen in their lives . . . • celebrations like new baby, son's graduation,
daughter's wedding, birthday, vacations, job change, moving, etc.
• tragedy in their lives (the loss of a loved one, divorce, disaster, loss of a job, etc.
• their passions, their charities of choice
• common interests outside the organization
![Page 115: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/115.jpg)
DonorResearch
![Page 116: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/116.jpg)
Using
Degrees
Social Media of Separation
forMajor DonorCultivation
6
![Page 117: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/117.jpg)
• Using Google, LinkedIn, Facebook, Twitter, etc.
• Using Google maps
• Researching their charities and ask amounts
Using the Tools
![Page 118: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/118.jpg)
1st Annual Gala
FBFriends
TerryGarne* RobTheis BenSmith KimMiller
![Page 119: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/119.jpg)
Ask
Making
Relationship
the Major DonorandDeveloping
the
![Page 120: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/120.jpg)
Questions?
![Page 121: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/121.jpg)
• http://sethgodin.typepad.com/ • http://mondaymorningmemo.com/ • http://www.socialmediaexaminer.com/ • http://mashable.com/ • http://www.bethkanter.org/ • http://www.chrisbrogan.com/ • http://www.convinceandconvert.com/ • http://www.boingboing.net/ • http://blog.salvationarmyuse.org/ • http://charitywater.org/blog • http://www.toms.com/blog
Blogs We Read
![Page 122: CLA 2011: Connect with High Value Donors using Social Media](https://reader034.vdocuments.mx/reader034/viewer/2022051816/5443bdd1b1af9fbc0e8b4621/html5/thumbnails/122.jpg)
Kris Hoots and Steve Thomas Partners
Oneicity
Phone: 206.922.2411
Website: www.oneicity.com
Blog: www.oneicity.com/blog
Facebook: www.facebook.com/oneicity
email: [email protected]
Carol Patterson VP Marketing
CityTeam
Phone: 408.316.6892
Website: www.cityteam.org
email: [email protected]