city2surf 2015 event report

Fairfax Events I City2Surf Sunday 9 August 2015

City2Surf Event Report 2015


3


4


Contents 00

5

01 Introduction

02 Our Audience

03 Charity

04 Partners

05 Merchandise

06 Expo

07 Marketing Strategy

08 Media Partners

09 Website

10 Registration

11 Hospitality

12 Winner Results

13 Participant Survey


01

6

Introduction &

Thanks

ICONIC CITY2SURF ROCKS SYDNEY Almost 80,000 entrants registered for the 45th Sun-Herald City2Surf presented by Westpac in Sydney taking place on Sunday August 9th with sunny skies but below average minimum temperatures. International DJ Hot Dub Time Machine kicked off the event in Hyde Park getting participants pumped up and ready to conquer the 14km course to Bondi Beach. Entertainment continued on course with performances by world-class acts including DJs Fear of Dawn from Australia’s largest touring festival Stereosonic, as well as the Kombi DJ, Retrosweat, Sydney Samba and viral busker, Axel Winter. Chris Secker, Head of Sport at Fairfax Events said, “The Sun-Herald City2Surf presented by Westpac is such an iconic event around the world and the crown jewel in the Run Out Loud series. We’re thrilled we were able to deliver such a fantastic line-up of music and entertainment for the participants across the course, taking this legendary fun run to a whole new level this year.” With over 100 elite runners vying for line honours, it was a tight race with Brad Milosevic from Kings Park, NSW crossing the line first in the men’s field with a time of 42:15. Stewart McSweyn from King Island, Tasmania came in second and Ben Moreau from Woolloomooloo, NSW third with times of 42:24 and 42:44 respectively. The first female across the finish line was Cassandra Fien from Amberley, Queensland who ran a time of 46:39. Second and third were Danielle Allen from Manly, NSW and Jessica Trengove from Elwood, Victoria with times of 47:40 and 48:32. This year’s run also saw 3 elite wheelchair athletes take on the 14km course with Richard Nicholson from Melba, ACT crossing the line first with a time of 41:46 followed closely by Christie Dawes from Merewether, NSW and Richard Colman from Highton, ACT with times of 43:55 and 44:22 respectively. This year the event again raised millions of dollars for over 1,000 Australian charities including the Starlight Children’s Foundation, Westpac Lifesaver Rescue Helicopter Service, Cancer Council Australia and Sydney Children’s Hospital. Rachael Finch, the Westpac face for the City2Surf, said: “I am so proud to have been part of this iconic event, Sydney is a beautiful city and the City2Surf is a great way for anyone to experience it. The community spirit and energy today from the runners, walkers and volunteers was contagious and I was personally overwhelmed by so much support for charity. Other celebrities joined Finch in support of their various charities raising funds and awareness in the lead up to the event today. Recognisable faces on course included fellow Westpac ambassador Ky Hurst, Shake It Up Foundation Ambassador Tom Williams, Indigenous Marathon Project ambassador Dan McPherson, Olympic Gold Medallists Cathy Freeman and Leisel Jones, Nova funny guys Fitzy and Wippa and viral internet sensation treadmill dancer Carson Dean.


The Start

The start line this year saw Hot Dub Time Machine entertaining participants along with Retrosweat, Confetti and headband cannons. For the first time the Sun Herald II Green Start group marshalled on College Street North and the Gold Charity Group marshalled on College Street South in preparation for future changes due to the CBD and South East Light Rail construction work.


The Course


The Finish

Where the celebrations and sense of achievement kicks in! The finish down in Bondi was a result of six months of planning with 10+ contractors on building the temporary event village. The build took four days to complete and is over within six hours! With amazing views of Australia’s iconic Bondi beach to bring runners’ home it is surely one of the best fun run finishes in the World. Hosting the recovery area, our events many sponsors, gear collection, the event VIP party, corporate chalets and public transport out of Bondi, there is plenty going on!


10

Image


11

Image


12

02 Our Audience

Interstate Entrants

NSW - 85%

VIC - 5%

ACT - 4%

QLD - 4%

SA - 1%

TAS - 0.5%

WA - 0.4%

NT - 0.1%

0 500 1000 1500 2000 2500 3000

Pyrmont

North Bondi

Bondi Beach

Maroubra

Paddington

Mosman

Surry Hills

Bondi

Randwick

Sydney CBD

Top 10 Suburbs


13

Our Audience

14km Entrants: Starter, Finisher Comparison

Total Entrants 78,608

Total Female Entrants 40,191

Total Male Entrants 38,417

Total Starters 65,638

Total Female Starters 33,686

Total Male Starters 31,952

Total Finishers 65,492

Total Female Finishers 33,599

Total Male Finishers 31,893

International Entrants UK

New Zealand

US

Ireland

China

Singapore

Germany

Japan

Italy

Canada

France

Other


14

Our Audience

Gender 0%

Female 51%

Male 49%

Gender Comparison

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70-79 80-99

Female

Male


15


03 Charity

Charity Program Online Fundraising Platform everydayhero (EDH) was appointed to create a personalised, web-based fundraising system for the event. The online system was promoted to all participants as the easiest way to raise money. The system was used to calculate the total amount of money raised across all charity organisations. The online fundraising system was accessed directly from the event website through the Funds Raised tally, where participants were directed to the event microsite on everydayhero. The platform has the following features; Allowed participants to choose their favourite charity, then create and personalise their own fundraising website page Participants each had a unique website link which they could send onto their friends and family to seek sponsorship The participants’ fundraising page had a fundraising tally, and a personalised target. Participants’ could create their own blog to update friends on their progress. If a participants’ favourite charity did not appear on the website, they could request it to be added. everydayhero would then sign up the charity. The City2Surf provided entrants with the option of a one-off donation or to enquire about fundraising for one of the charities listed in the entry process. In total this donation raised $215,556.83 for our selected charities. Upon combining this with all funds raised through everydayhero donation pages, $4,454,879.71 was raised. Gold Charity Program The Gold Charity Program encompasses two key components where charities can be featured during the registration process and opt to have Gold Charity runners represent their charity in the event. Each Gold Charity runner aims to raise $1,000.


17

Charity

Fundraising Totals

Overall Total

The overall total funds raised for the City2Surf campaign was $ 4,454,879.71.

Online Fundraising Results

8,190 hero pages were created in this year’s event with 65% of those pages being active, to raise a total of $4,239,322.88 for 363 of the 852 registered charities.

The top fundraising charities were:

• The Children’s Hospital at Westmead and Bear Cottage- $357,235.37

• Starlight Children’s Foundation- $263,702.84

• beyondblue- $240,411.83

• Cure Brain Cancer Foundation- $154,697.25

• Alzheimer’s Australia NSW- $154,697.25

Collectively these charities raised a total of $1,171,046.16

One-off Donations Results

During the registration process entrants were given the chance to donate an amount of their choosing to a list of registered charities.

This year 7,356 participants donated a total of $ 215,556.83 funds upon registering.


18

Charity

Top 5 Individual Fundraisers

Name Charity Amount Raised

Neil Perry Starlight Children's Foundation $100,394

David Harvey Humpty Dumpty Foundation $28,063.20

Aileen Liu Giant Steps Sydney - A school for children with Autism

$25,736.50

Adrian James Hondros

Fair Go Australia $22,504.70

David Wright Sydney Children's Hospital Foundation

$22,475.30

Top 5 Team Fundraisers

Team Name Charity Amount

Raised

Team Navarra Venues Alzheimer's Australia NSW $131,248

Team Cure Brain Cancer

Cure Brain Cancer Foundation $130,714.41

Rockpool Foundation Starlight Children's Foundation $129,967.25

Team beyondblue: City2Surf

beyondblue $91,896.53

#TEAMEMPR Starlight Children's Foundation $82,583.29


04 Partners

19


20


21


22


23

Westpac

Editorial Feature Appeared in The Sun Herald, Sunday May 31

The Sun Herald

Readership: * 766,000

Sources: *emmaTM, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Nov 2014, ̂ ABC Audit, Sep 2014

City2Surf


24

Editorial Feature Appeared on smh.com.au May 31


City2Surf

Westpac


25

Media Feature

• DATE: 21 June, 2015

• CHANNEL: Channel 7 Sydney - Sunrise

• TIME: 9:09am

• DURATION: 2.20 mins

• REPORTER: Nuala Hafner

• AUDIENCE: 556,000

• DISTRIBUTION: National


City2Surf

Westpac

https://www.hightail.com/download/bXBaeFVkNmNIcWRDaDhUQw

Summary: Regular Segment: Weather with Nuala Hafner, Channel 7. Hafner reports from the Run Out Loud Festival. Rachael Finch, Westpac Ambassador talks about her time for the run, noting that the Westpac Lifesaver Rescue Helicopter service will also run. Interviwees: Rachael Finch, Westpac Ambassador









26


City2Surf

Westpac

Media Feature

• DATE: 21 June, 2015

• CHANNEL: Channel 7 Sydney - Sunrise

• TIME: 9:33am


• REPORTER: Nuala Hafner



https://www.hightail.com/download/bXBaeFVkNmNIcWRDaDhzz

Summary: Hafner reports from the Run Out Loud Festival, which finishes at Bondi. Rachael Finch, Westpac Ambassador and Hot Dub Time Machine, DJ talk about their favourite songs to run to. Interviwees: Hot Dub Time Machine, DJ, Rachael Finch, Westpac Ambassador

http://cp.mcafee.com/d/avndyhJ5xB-XbzMVMTsSCyCNtddd5wSCyCM-OM_uVJd5cQsTop78FCQrCzAQsKeefcI6OKP_ySNgb0FnlJwwJF7-nXmPqKHr11rifYLSJCO5HuYY-_R-s7fzHLnWZOWtSjhPObbzdTT6emKDp5dmZT-l3PWApmU6CQPrxK_cKfc9ETvjsdTdAVPmEBChIJfysy9euOfVv4NMV4QsT78LLoegpd7914tp4ttRNBYwggpKYe8fnYwMyOqehNaQA3FxVuWtXFFTupvKDuZXTLuXgg153AjhOztYSgGT2TQ02M-MYed79t6S-naXf-br50IsHGSMgmQz_bZHoab2v5GJQ-24FYKr7ffndz3s8OFVEwjhOXxEw4zVb6y1cSDsTaJ1i07UUoNi








27

Westpac

Editorial Feature Appeared on smh.com.au July 19


City2Surf


28



City2Surf

Westpac


29



City2Surf

Westpac


30


City2Surf

Westpac

Media Feature

• DATE: 09 August, 2015

• CHANNEL: Channel 7 Sydney – Weekend

Sunrise

• TIME: 7:15am


• REPORTER: Andrew O’Keefe and Edwina Bartholomew



https://www.hightail.com/download/bXBieEVaMGtveE1VV01UQw

Summary: Regular Segment: Weather Report with James Tobin live from Bondi Beach for the City2Surf. He is joined by Rachael Finch, City2Surf Ambassador, ahead of her first event. Interviewees: Rachael Finch, Westpac City2Surf Ambassador Visual: Inner Health for Kids, Westpac













31


City2Surf

Westpac

Media Feature

• DATE: 09 August, 2015

• CHANNEL: Channel 7 Sydney – Weekend

Sunrise

• TIME: 9:07am


• REPORTER: Andrew O’Keefe and Edwina Bartholomew



https://www.hightail.com/download/bXBieEVaMGs3N0JwdmNUQw

Summary: Regular Segment: Weather Report with James Tobin live from Bondi Beach for the City2Surf. He is joined by Ky Hurst, Ironman. Hurst says he's running with a bunch of kids for the Westpac Life Saver Rescue Helicopter. Ryan Phelan, Sports Presenter mentions that the St John Ambulance is getting a workout treating people who've spent an hour on the Gravitron at the Royal Easter Show, noting that a lot of Gatorade is being expelled. Interviewees: Ky Hurst, Ironman Visual: Inner Health for Kids, Westpac

https://www.hightail.com/download/bXBieEVaMGs3N0JwdmNUQw


32

Countdown Advertising Appeared in The Sun Herald, Sunday June 14

The Sun Herald


City2Surf


Westpac


33

City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21

The Sun Herald



City2Surf

Westpac


34

City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21

The Sun Herald



City2Surf

Westpac


35

Countdown Advertising Appeared in The Sun Herald, Sunday August 2

The Sun Herald



City2Surf

Westpac


36

Post Event Wrap Appeared in The Sun Herald, Monday August 10

The Sun Herald



City2Surf

Westpac


37

6 Weeks To Go eDM: Westpac used the 6 weeks to go eDM to advise

Runners, ambassadors Ky Hurst and Rachel

Finch will be at the start area to help prepare for

the race.

Sent: Sunday June 28

City2Surf

Westpac


38

Solus eDM: 4 weeks to go The Solus eDM was used to promote the on course and finish area activations that will be present on race day

Sent: Thursday 6 August

City2Surf

Westpac


39

3 Weeks to go eDM: The 3 weeks to go eDM was used to promote the

Red Zone for VIP Westpac customers

Sent: Sunday July 19

City2Surf

Westpac


40

Solus eDM: 1 week to go The 1 week Solus eDM was used as a final push to let runners know what they can expect to see on course and finish

Sent: August 2

City2Surf

Westpac


41

Designated Westpac page

Westpac Widget on homepage

City2Surf

Westpac


42

Social Media: Posted: July 10/June 21

City2Surf

Westpac


43

Westpac

Website Results

Website Web Banner

Date Added: 31/5/2015

Date Removed: 23/8/2015

Click Throughs: 7,811

Results Page Web Banner



Click Throughs: 220

Logo Partners Page Click Throughs: 669

Website Footer Click Throughs: 825

Results Page Footer Click Throughs: 214

City2Surf


Blah Blah Blah

44

Image

Image


Blah Blah Blah

45

Image

Image


46

adidas

Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Jul 2014. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), June 2014.

City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald, Sunday June 21



47

adidas


City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday June 28

The Sun Herald



48

adidas


City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald, Sunday June 21



49

adidas

10 Weeks To GO eDM: Adidas use d the 10 weeks to go eDM to promote the new Ultra Boost

Sent: Sunday May 31

City2Surf


50

adidas

6 Weeks To GO eDM: Adidas use d the 6 weeks to go eDM to

promote the new Ultra Boost


City2Surf


51

adidas

3 Weeks To Go eDM: Adidas use d the 3 weeks to go eDM to promote

the new Ultra Boost


City2Surf


52

adidas

Results eDM: Adidas use d the results eDM to congratulate

runners on completing City2Surf and promote

Adidas social

Sent: Sunday August 9

City2Surf


53

adidas

Health and Fitness Expo eDM:

Sent: Friday July 24

City2Surf


54

adidas

Social Media:

Posted: August 7/July 29/July 23/July 16

City2Surf


55

adidas

Website Results

Website Web Banner



Click Throughs: 877




Click Throughs: 240




City2Surf


56


57


58


59

Countdown Advertising Appeared in The Sun Herald, Sunday July 7

The Sun Herald


Singapore Airlines


City2Surf


60

Singapore Airlines





61

Singapore Airlines





62

Singapore Airlines


City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday July 26

The Sun Herald



63

Singapore Airlines


City2Surf Post Event Wrap Appeared in The Sun Herald, Monday August 8

The Sun Herald



64

6 Weeks To Go eDM: Singapore Airlines used the 6 weeks to go eDM to promote the launch of it’s new Premium Economy


Singapore Airlines

City2Surf


65

3 Weeks To Go eDM: Singapore Airlines used the 3 weeks to go

eDM to promote the launch of it’s new

Preminum Economy


Singapore Airlines

City2Surf


66

1 Week To Go eDM: Singapore Airlines used the 1 week to go

eDM to offer an exclusive fare to City2Surf

Participants


Singapore Airlines

City2Surf


67

Results eDM: Singapore Airlines used the Results

eDM to offer an exclusive fare to City2Surf

Participants


Singapore Airlines

City2Surf


68

Singapore Airlines

Website Results

Website Web Banner







City2Surf


69


70


71


72


73

BMW





74

Countdown Advertising Appeared in The Sun Herald, Sunday July 12

The Sun Herald


BMW


City2Surf


75

Post Event Wrap Appeared in The Sydney Morning Herald, Monday August 10

The Sydney Morning Herald


BMW


City2Surf


76

10 Weeks To Go eDM: BMW used the eDM benefits to promote the BMW

Sprint and encourage participants to register for

their chance to win a BMW Intensive Driving

Experience

Sent: Sunday May 31

BMW

City2Surf


77

6 Weeks To Go eDM: BMW used the eDM benefits to promote the

BMW Sprint and encourage participants to

register for their chance to win a BMW

Intensive Driving Experience


BMW

City2Surf


78

Solus eDM: BMW used the eDM benefits to promote

the BMW Sprint and encourage

participants to register for their chance to

win a BMW Intensive Driving Experience

Sent: Wednesday July 15

BMW

City2Surf


79

1 Week To Go eDM: BMW used the eDM benefits to promote

the BMW Sprint and encourage participants

to register for their chance to win a BMW

Intensive Driving Experience


BMW City2Surf


80

Results eDM: The results eDM was used to announce the

winnder’s of the City2Surf BMW Sprint


BMW City2Surf


81



BMW City2Surf


82

Social Media:

Posted: July 17/July 4

BMW City2Surf


83

BMW

Website Results

Website Web Banner



Click Throughs: 1349




Click Throughs: 92

BMW Page Web Banner’s

Banner 1


Click Throughs: 83

Banner 2


Click Throughs: 68

Banner 3


Click Throughs: 73




City2Surf


84


85


86


87

Countdown Advertising Appeared in The Sun Herald, Sunday May 24

The Sun Herald



City2Surf

Airbnb


88




Airbnb


89




Airbnb


90

4 Weeks To Go eDM: Airbnb used the 4 weeks to go eDM to

promote their service to City2Surf

participants


City2Surf

Airbnb


91

4 Weeks To Go eDM: Airbnb is for runners and offers unique places

to stay between Hyde Park and Bondi


City2Surf

Airbnb


92

1 Week To Go eDM: Airbnb created the ultimate runners

experience competition, a sleep over at the

iconic Bondi Lifesaving Club plus entries to

the NYC Marathon

Hero Story


City2Surf

Airbnb


93

City2Surf

Airbnb




94

Website Results

Website Web Banner




Airbnb Page Web Banners

Banner 1



Click Throughs: 21

Banner 2



Click Throughs: 11

Banner 3



Click Throughs: 19

Home Page Footer Banner







City2Surf

Airbnb


95

Editorial Feature

‘Bondi sleepover’ competition Appeared in The Sun Herald, Sunday July 19

The Sun Herald



City2Surf

Airbnb


96


City2Surf

Airbnb

Social Media

‘Bondi sleepover’ competition ROL Facebook Page

Video Posted: July 29 & August 3


97

Social Media Hidden Gems Videos – ROL Facebook Page

Posts Boosted


City2Surf

Airbnb

Darlinghust posted: July 21

Double Bay posted: July 23

Rose Bay posted: July 28


98

Social Media Hidden Gems Videos – ROL Facebook Page


City2Surf

Airbnb

Vaucluse posted: July 30

Bondi posted: August 4


99


City2Surf

Airbnb

Designated Page on Website


100


City2Surf

Airbnb

Web Banners on Designated Page

Celebrate the City2Surf in style with your own Bondi Beach Pad and ultimate City2Surf experience. Enjoy uninterrupted views and direct access to Australia's most iconic beach. Prize includes: - An overnight stay at North Bondi Surf Life Saving Club for 2 people - Return flights from any Australian State capital - Two invitations to the official City2Surf after party PLUS - Entry for 2 to the 2015 New York City Marathon - Return flights to New York - 5 nights accommodation in New York Enter here

Slider Position on Homepage

http://www.airbnb.com/bondibeach


101


City2Surf

Editorial Feature

4 Weeks To Go eDM

Hero Story


Airbnb

Event Guide - Editorial ‘Dress up and Win’ competition

16 page Event Guide Appeared in The Sun Herald,

Sunday June 21



102


103


104


105

Rebel




106

Rebel

City2Surf Post Event Wrap 16 page Event Guide Appeared in The Sun Herald,

Sunday June 21



107

Rebel

4 Weeks To Go eDM: rebel used the 4 weeks to go eDM to promote

the brand and encourage runners to get in

stores for all their running needs


City2Surf


108

Rebel

2 Weeks To Go eDM: rebel used the 2 weeks to go eDM to promote

the brand and encourage runners to get in

stores for all their running needs


City2Surf


109

Rebel City2Surf




110

Rebel

Website Results

Website Web Banner







City2Surf


111

Rebel

City2Surf Merchandise Page on Website

Merchandise Banner on eDM’s


112


113


114

Countdown Advertising Appeared in The Sun Herald (QLD only), Sunday May 17

The Sun Herald (Sat )


Hydralyte


City2Surf


115

Hydralyte





116

Hydralyte





117

Hydralyte

4 Weeks To Go eDM: Hydralyte used the 4 weeks to go eDM to

remind participants to replace lost

electrolytes with Hydralyte Sports


City2Surf


118

Hydralyte

2 Weeks To Go eDM: Hydralyte used the 2 weeks to go eDM to

Provide information of the required Hydralyte

dosage


City2Surf


119

Hydralyte

City2Surf Health and Fitness Expo eDM:



120

Hydralyte

City2Surf Social Media:

Posted: August 7/August 3


121

Hydralyte

Website Results

Website Web Banner



Click Throughs: 793

Hydralyte Page Voucher Banner


Click Throughs: 104

Home Page Footer Banner



Click Throughs: 420


City2Surf


122


123

Post Event Wrap Appeared in The Sun Herald (QLD only), Sunday April 19

The Sun Herald (Sat )



Sydney Water

City2Surf


124

10 Weeks To Go eDM: Sydney Water used the 10 weeks to go eDM to

remind participants to stay hydrated throughout

the race

Sent: Sunday May 31

Sydney Water

City2Surf


125

Website Results

Website Web Banner



Click Throughs: 365


Sydney Water

City2Surf


126


127

Sheraton on the Park


City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday May 31 The Sun Herald Readership: * 766,000


128



City2Surf City2Surf Event Guide 16 page Event Guide Appeared in The Sun Herald,

Sunday June 21



129



City2Surf Post Event Wrap 16 page Event Guide Appeared in

The Sun Herald, Sunday June 21



130


8 Weeks To Go eDM: Sheraton used the 8 weeks to go encourage

participant to recharge with their luxurious

benefits


City2Surf


131




benefits


City2Surf


132




benefits


City2Surf


133


Social Media:

Posted: August 2

City2Surf


134


Website Results

Website Web Banner



Click Throughs: 1669

Results Web Banner



Click Throughs: 59

Accommodation Page

Book now button

Click Throughs: 208


City2Surf


135


136


Seiko

City2Surf Countdown Advertising Appeared in The Sun Herald, Sunday May 10 The Sun Herald Readership: * 766,000


137


Seiko

City2Surf Post Event Wrap Appeared in The Sun Herald, Sunday May 10 The Sun Herald Readership: * 766,000


138

8 Weeks To Go eDM: Seiko used the 8 weeks to go eDM to

celebrate 50 yrs of driver’s watch evolution


Seiko

City2Surf


139

Website Results

Website Web Banner



Click Throughs: 447

Results Web Banner



Click Throughs: 45


Seiko

City2Surf


140


141


ORIX

City2Surf Post Event Wrap Appeared in The Sun Herald, Sunday May 10

The Sun Herald



142

ORIX

3 wks To Go eDM: ORIX used the 3 weeks to go eDM to

promote their car leasing service

Sent: Sunday May 24

City2Surf


143

ORIX

Website Results

Website Web Banner



Click Throughs: 610


City2Surf


144


145


Coates Hire

City2Surf Post Event Wrap Appeared in The Sun Herald, Sunday May 10 The Sun Herald Readership: * 766,000


146

Coates Hire

City2Surf Social Media: Posted: August 6


147

Sponsor One Liners The below one liners were read out at the start by the event MC

START

As the presenting partner, Westpac is proud to continue its support of the Brisbane Times City2South 2015 Join Westpac Ambassador Rachel Finch in the Westpac warm up at the start line! Cool down on course with the Westpac Misting Tunnel and get refreshed for the rest of the race!

BMW would like to wish all competitors good luck today in the BMW Sprint. Remember – if you’re the fastest up Highgate Hill, you could win a BMW Driving Experience and a brand new BMW 1 Series for a week. Get ready to Go One Better.

Fly Through Singapore, Fast-Forward to the World, with Singapore Airlines - celebrating Singapore's 50th birthday this year. Singapore Airlines. A great way to fly

Energy takes over with adidas Boost technology. Boost your run with adidas

Rebel wishes all runners the best of luck in today’s City2South We hope you are in the zone and ready to run!

Lemon Lime flavoured Hydralyte Sports will be available in the orange branded cups at all aid stations- be sure to pick one up & remain hydrated during the race.

Style and Comfort Guaranteed at the Four Points by Sheraton Brisbane

An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing

The event has been made possible thanks to the go via network, giving safe access to the participants along the Go Between Bridge.


148

Sponsor One Liners The below one liners were read out at the start by the event MC

FINISH

Westpac congratulates all participants on finishing the 2015 City2South. Your Race, your way. Westpac customers, come and join the after party in the Westpac Red Zone

Congratulations on finishing the 2015 City2South! Don’t forget to check how you went in the BMW Sprint, you may be the lucky winner of a BMW Driving Experience and a brand new BMW 1 Series for a week!

Fly Through Singapore, Fast-Forward to the World, with Singapore Airlines - celebrating Singapore's 50th birthday this year. Singapore Airlines. A great way to fly

Energy takes over with adidas Boost technology. Boost your run with adidas.

rebel wants to congratulate all who ran today, whether achieving a personal best or running just for fun! rebel’s the place where you will find all your training and fitness needs. Be sure to stop by and pick up your official merchandise at the rebel Marquee

Be sure to pick up a cup of Hydralyte Sports from the Hydralyte crew under their marquees- replace that lost fluid and electrolytes without the excess sugar.

Style and Comfort Guaranteed at the Four Points by Sheraton Brisbane

An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing

For an easier and more convenient way to make better connections use the go via network.


05 Merchandise


150

Merchandise

Men's Supernova Short Sleeved Tee

• Main Material: Double knit mesh, 100% Polyester, 125gm

• Colour: White/ Solar Red/ Dark Grey Marle

• Available in S, M, L, XL, 2XL

Men’s Supernova Short Sleeved Tee


• Colour: Night Sky/ Solar Red/ White


Men’s Supernova Long Sleeve Tee

• Main Material: 1x1 Rib, 95% Polyester/ 5% Elastane, 160g

• Colour: Dark Grey Heather/ Solar Red/ White

• Available in XS, S, M, L, XL


151

Men’s Supernova Singlet


• Colour: DGM Solid Grey/ Night Sky


Men’s Graphic Event Tee

• Main Material: Jersey, 70% Cotton/30% Polyester, 170g

• Colour: Prime Blue/ Acid Jazz


Unisex Running Cap

• Main Material: Microfibre, 100% Polyester

• Colour: White/ Navy

• One size fits all.

Merchandise

The highest selling men’s item was the supernova singlet and the men’s graphic event tee was the second most popular men’s item. The highest selling item overall was the unisex running cap with 305 purchased.


152

Women’s Supernova Fit Tee

• Main Material: Interlock, 100% Polyester, 140gm

• Colour: Flash Pink/ Night Sky/ White


Women’s Supernova Fit Tank


• Colour: Flash Orange/ Black


Women’s Supernova Fit Tank


• Colour: Clear Sky/ Black


Merchandise

The most popular women’s item was the supernova fit tee, while the women’s performance singlet in blue was the second highest selling item.


153

• Women’s Graphic Event Tee

• Main Material: Jersey, 70% Cotton/30% Polyester, 170g

• Colour: White/ Blast Blue/ Ultra glow


• Women’s Supernova Long Sleeve Tee

• Main Material: 1x1 Rib, 95% Polyester/ 5% Elastane, 160gm

• Colour: Vista Grey/ Flash Orange/ White


Merchandise


154

Volunteers, marshals and event crew were again decked out in bright red and yellow shirts to ensure they were easily identifiable

while on course.

Herald Harrier Singlets

Volunteer/Marshal/Event Crew Tees

This year ‘s men’s Harriers singlet was black with white detailing and the women’s singlet matched the official event merchandise with the supernova fit tank in clear sky with black detailing.

Merchandise


155


156

PR Stunt An appearance was made by Youtube sensation Carson Dean in Bondi ahead of the City2Surf event.

Carson performed his famous treadmill routine whilst wearing the Men’s Graphic Event Tee.

Merchandise

In the two weeks leading up to City2Surf, promotional staff hit

the streets of Sydney city to distribute City2Surf flyers


157

eDM’s Official Merchandise was also the hero story in the post-event period.

eDM sent date: 9th August

A web banner was included on the following Countdown eDM’s:

10 Weeks to Go

8 Weeks to Go

6 Weeks to Go 4 Weeks to Go 3 Weeks to Go 2 Weeks to Go 1 Weeks to Go

Merchandise


158

Merchandise

Merchandise was also featured in countdown eDMs which were targeted at those in our Corporate Team program. As shown in the images, merchandise was advertised in the 3 weeks to go eDM and also in the 5 weeks to go eDM.


06 HEALTH & FITNESS

EXPO

The HEALTH AND FITNESS EXPO for Sun Herald City2Surf presented by Westpac is returning to the Royal Hall of Industries, Sydney in 2015. Forming a major part of the event weekend, the Expo provides our visitors with vital products and information, delivering and engaging pre event experience and the opportunity for you to interact with the participants. Admission to the Expo is free. 40,000 Participants must attend the event to collect their race packs, giving you guaranteed traffic. Friends, family and sporting enthusiasts also attend over the 3 day event.


160


This year, The Health & Fitness Expo had its own event social media page attached to the Run Out Loud Page.

The point of the page was to raise awareness for the content at the event, and to encourage an interaction with the products and businesses invested in the expo.

161

HEALTH & FITNESS EXPO –

NEW INITIATIVES

Image

SOCIAL MEDIA – EXPO EVENT PAGE


162


NEW INITIATIVES

SOCIAL MEDIA – EXPO EVENT PAGE

To encourage the joining of this page, incentivised competitions were run with a product offered by exhibiting business. Competitions were posted on the Run Out Loud Facebook page encouraging visitors to join the event page to win. An example above.


163


NEW INITIATIVES

DOWNLOADLE EVENT GUIDE

Downloadable Event Guide from the Expo Webpage.


164


NEW INITIATIVES

SHOW FEATURES

FEATURES AT THE SHOW FOR VISITOR ENGAGEMENT. • MAJOR SHOW PRIZE • WHEELCHAIR SPORTS NSW • WHEELCHAIR BASKETBALL


165


NEW INITIATIVES

SHOW FEATURES

FEATURES AT THE SHOW FOR VISITOR ENGAGEMENT.


166

HEALTH & FITNESS EXPO

FLOOR PLAN


167


PROSPECTUS – SNAP SHOT (UNCUSTOMISED)


168


FOOT TRAFFIC


169


SHOW IMAGES - ENTRANCE


170


SHOW IMAGES - CONTENT


171




172




173


EXHIBITOR LIST


174


EXHIBITOR LIST


175


EXHIBITOR LIST


176


EXHIBITOR LIST


177


EXHIBITOR LIST


178


EXHIBITOR LIST


179


EXHIBITOR LIST


07 Marketing

Strategy

180

Overview

The Sun-Herald City2Surf presented by Westpac returned for its 45th year in 2015. The campaign was re-branded as part of the new Run Out Loud Fitness & Music Series marketing campaign focusing on the new entertainment element of the event.

An integrated 20 week marketing campaign was launched on March 18th, comprising print, online, radio, tv, social media, EDMs, outdoor and partner databases including sponsors, charities, Fairfax partnerships and local groups

Objectives

Communicate new music and on course entertainment offering as part of the Run Out Loud strategy in order to:

• Drive increased entries to new users

• Increase consumer satisfaction and year on year customer retention

• Drive charity donations to support the community

• Communicate a proposition that cements the events as a national series.

Key Message

This year, The Sun-Herald City2Surf presented by Westpac is amping up. Leave your headphones at home

because we’re providing the tunes every step of the way.

Pound the pavement and pump up the volume with live entertainment including international DJ Hot Dub

Time Machine, at the world’s largest fun run. Join us as we help raise over $5 million for charity.


181

Campaign

Positioning

The Run Out Loud series promotes fun, family friendly, community events that are inclusive for everyone.

Run Out Loud creates a shared running and music experience for participants that will resonate with them

throughout the entire course....

The highest quality running events that offer the best music and on course entertainment to carry you through

from start to finish.

Target Market

3 biggest motivators to race: 1. Challenge Myself, 2. Get fit, 3. Improve my time

Biggest driver of satisfaction post race: 1.The atmosphere, 2. Friendly Vibe

Primary audience

• Active minded, healthy lifestyle lovers that are looking for a fun, community experience to be part of

• Personally motivational and use the events as a platform to support and motivate them to achieve their goals

• Women, families and team entries

Secondary audience

• People that are already doing our events like to run

• Those who are already aware of the event, in training and participate each year

• Weekend warriors, sports lovers & members of run, fitness & sports clubs who love the thrill of event day

Logos & icons


182

Communications Strategy

Various channels were be used to deliver the 20 week marketing campaign.

Key dates

Special Launch Price - Entries now open (August 11, 2014 – April 10)

Early Bird Price – Early Bird available (April 11 – June 26)

Standard Entry Price – Enter now (June 27 – July 29)

Late Entry Price – Last chance to enter (July 30 – August 8)

Expo (August 6 – August 8)

City2Surf (August 9)

Thank you and post-event wrap-up (August 10)

20 WEEKS OUT 12 WEEKS OUT POST EVENT

• Advertising across the Fairfax print & digital network

• Social media content

• EDMs to NSW database

• Large scale print campaign in related masthead

• Editorial and PR • Social media &

digital paid advertising

• Countdown EDMs to participants

• Advertising across • Regional Fairfax print

network

• Outdoor advertising

• Media partner promotions

• Partner database

integration

• Event wrap up in related masthead

• Event images & video


Communication Plan

The event creative was refreshed for the 2015 to communicate cross promotional aspect of the event and appeal to a broader market. This creative is strong and offers to a mass market, striking and colorful graphics were used to produce a contemporary look and feel.

All creative and press advertisements were designed by the Fairfax Media art studio.

PLATFORM REACH VALUE

PRESS 2,604,000 $3,101,056

PR 43,401,494 $25,184,904

DIGITAL 4,944,000 $1,806,000

SOCIAL 4,317,185 $15,000

ENEWSLETTERS 237,309

OUTDOOR $400,000

PARTNERS 3,000,000

MEDIA PARTNERS 2,167,000 $450,000


184

Run Out Loud Launch

The launch of the Run Out Loud (ROL) Fitness and Music festival was executed over a 2 day period. The confirmed activity utilised various promotional channels across the Fairfax network and additional external

platforms to ensure maximum impact and national reach.

Run Out Loud Launch (April 18-19)

Website Press Digital Social Media

eDM Newsagency PR


185


186


187


188


189


190


191


192


193

PR – Media Coverage

Through pitches, interviews and photo opportunities with Westpac ambassadors, charity ambassadors, participants and media partner talent ESP generated widespread media coverage via radio, TV, Print and online. ESP was able to leverage their unique relationships with adidas talent to secure strong editorial outcomes for both The Sun-Herald, media partners and beyond. 426 media stories were generated across TV, print and radio, with the majority of coverage in The Sun-Herald. The breakdown is below (online articles - including stories and what’s on listings were not assessed):

- Print: 223

- TV : 92 -Radio: 111

Key Highlights

Total coverage: - Reach: 43,401,494 Value: $25,184,904

T

A quirky and creative strategy to leverage international talent, Carson Dean to generate coverage in the lead up to the event. Carson Dean’s media tour produced impressive editorial outcomes across television, online, radio and print. The media tour generated $3,460,626 in PR value (print, radio and TV) and had a total reach of 1,405,630 across traditional media and more than 545,659 on social media. Carson appeared on the following programs: -Weekend Today - Sunrise - The Daily Edition - The Sydney Morning Herald - SMH Digital - Sydney Morning Herald - Austereo - YouTube Hits


194 194

PR – Media Coverage

Channel 7 Weather Cross To help launch the new Run Out Loud series nationally 6 weather crosses with Weekend Sunrise took place in June 2015. Talent included DJ Hot Dub Time Machine, Westpac ambassador Rachael Finch, charity entrants, warm up entertainers and quirky entrants.

Event Day Sunrise Live Broadcast Live coverage of the event came from Channel 7 on event day. The crosses with James Tobin & Sam Mac were scheduled to feature pre-arranged interviews with Rachael Finch, Ky Hurst, Ryan “Fitzy” Fitzgerald (Nova) and the Canowindra team charity team. The on-site broadcast in Hyde Park and Bondi was coupled with a human interest piece filmed in Canowindra in the week prior. Australian runner, Eloise Wellings assist ed Ryan Phelan for the OB desk to at the finish line with ‘expert’ commentary.


195

Digital

The City2Surf was heavily promoted online, utilising the vast array of digital channels and high audience reach in the Fairfax network. Digital adverts received extensive exposure on smh.com.au and also ran through the Fairfax digital network of 270 websites.

Total: Reach: 4,944,000 Value: $1,806,000

Dates Medium Clicks Impressions Monthly unique users

18/04 smh.com.au

Homepage takeover 3,305 1,731,731 n/a

25/07 smh.com.au

Homepage takeover 2,359 1,853,849 n/a

08/05 – 09/08 Desktop 14,585 11,809,368 3,471,000

19/05 – 09/08 Tablet 42,370 5,734,729 739,000

08/05 – 09/08 Mobile 15 25,432 734,000

Total 62,643 21,155,109 4,944,000


196

Organic Social Media

Weekly organic and paid social media posts were executed through the Run Out Loud social media pages within the 12 week campaign period. The Run Out Loud social channels were promoted through eDM communication, event website, media partners and sponsors to increase traffic, reach and awareness.

Organic reach - Total 12 week campaign reach: 561,182 Likes - Total increase in likes throughout the 12 week campaign: 3,663

Handle: @runoutloudau

Likes: 52,505

Hashtag: #ROL #YourRaceSydney #City2Surf

Total: Reach: 561,182


197

Social Media


Likes: 52,505

Hashtag: #ROL #YourRaceSydney #City2Surf


198 198


Followers: 1,750

Hashtags: #ROL #YourRaceSydney #City2Surf

Social Media


199

Videos: 31

Subscribers: 28

Total views: 10,067

Social Media


Paid Social Media

A paid digital media campaign was executed for City2Surf using Facebook, programmatic display and a True View video campaign to promote awareness and encourage entries to the campaign. Paid Social Actions: We saw a significant jump in page likes after commencing the paid activity . The numerous jumps in daily peaks closely coincide with when new posts commenced.

Medium Clicks Impr. Spend Conversions

Facebook 34,100 1,550,682 $10,992 813

Youtube 11,035 108,656 $1,312 7

Programmatic 12,774 5,419,210 $2,751 898

Total 57,909 7,078,548 $15,057 1718

Total: Reach: Value: $15,057,14

Insights

The audiences that were most successful for conversions were Lookalike City2Surf – Website Clicks & Competitors,

being the only audiences to achieve a cost per conversion under $10.


201

E-Newsletters E-newsletters were sent to the NSW sport database as well as to the database of existing participants. A range of event key information, ambassadors, competitions, images & videos were used to engage existing customers throughout the 20 week campaign.

NSW Runner Database – 178, 300 subscribers

- 19 Mar – City2Surf Special Launch Offer

- 9 Apr – Special Launch Offer closing Friday

- 14 May – Early bird entries closing May 27

- 21 May – Last chance for early birds

- 26 May – 48 hours left for early birds

- 9 Jul – 1 month to go + dress up and win

- 17 Jul - #ROL entertainment line up announcement

- 22 Jul – 17 days to go – Last chance to save on entry

- 27 Jul – Last chance to save on entry

- 3 Aug – Last chance to win VIP after party tickets

- 7 Aug – Less than 48 hours - Last chance to enter

Participant Database – 59,009 subscribers

31 May – 10 weeks to go

14 Jun – 8 weeks to go

28 Jun – 6 weeks to go

12 Jul – 4 weeks to go

19 Jul – 3 weeks to go

26 Jul - 2 weeks to go

2 Aug – 1 week to go

24 Jul – Expo

4 Aug – Important info

9 Aug – Congratulations

Total: - Reach: 237,309


202 202

WEEKS TO GO SEND DATE MAILING

LIST TOTAL TOTAL OPENS

TOTAL OPEN RATE %

TOTAL CLICK THROUGHS

TOTAL CLICK THROUGH

10 WEEKS TO GO 31/5/15 36,661 36,084 48.88% 4,693 9.21%

HOT DUB TIME MACHINE YOUTUBE 230

HOT DUB TIME MACHINE 40

EVENT MERCH 276

ADIDAS TRAINING PLANS 2,130

BONDI BEACH MARQUEES 224

BMW 33

TAP SYDNEY 226

ORIX 17

COURSE DETAILS 938

ITAB 48

SMS 128

FACEBOOK 88

8 WEEKS TO GO 14/6/15 38,785 33,838 46.42% 1,616 3.44%

EVERYDAY HERO MATT 24

FUNDRAISING 80

SHERATON 107

MARQUEES 312

EVENT MERCH 338

SEIKO 72

ITAB 90

SMS RESULTS 200

STAY CONNECTED 134

4 WEEKS TO GO 12/7/15 48,556 42,753 46.19% 3,506 4.98%

CITY2SURF COMPETITION 151

ENTERTAINMENT 84

BMW 429

EVENT MERCH 159

HEALTH & FITNESS EXPO EVENT PAGE 442

AIRBNB 165

HYDRALYTE 134

REBEL 131

ITAB 68

SMS RESULTS 136

STAY CONNECTED 86

SHERATON 80

FUNDRAISING 28

BODY PASS COMPETITION 73

RUN WITH SOLE 19

Participant database


203

2 WEEKS TO GO 26/7/2015 53,043 43,139 44.72% 2,194 3.30%

CITY2SURF 233

NOVA 96.9 173

EVENT MERCH 177

REBEL 153

SYDNEY PHYSIO SOLUTIONS 221

STAY CONNECTED 99

SINGAPORE AIRLINES 40

SKINS 296

FUNDRAISING 28

BODY PASS 383

COURSE DETAILS 182

Participant database

3 WEEKS TO GO 19/7/2015 50,613 44,482 49.40% 3,278 4.96%

ENTER NOW 150

ENTERTAINMENT 720 HEALTH & FITNESS EXPO EVENT PAGE 481

BMW 296

EVENT MERCH 110

STAY CONNECTED 121

ITAB 90

SMS RESULTS 197

WESTPAC 361

ADIDAS 282


AIRBNB 101

FUNDRAISING 36


204

Participant database 1 WEEK TO GO 2/9/2015 56,922 72,564 55.05% 86,441 23.40%

RUNNERS’ GUIDE 82,999

AIRBNB 1,366

2UE 95

EVENT MERCH 165

ADIDAS 272

BMW 119

SINGPORE AIRLINES 269

ITAB 184

SMS RESULTS 378

SKINS 301

STAY CONNECTED 182

FUNDRAISING 40

FINISHERS – CONGRATULATIONS 1 9/8/15 27,760 57,374 82.28% 56,151 61.25%%

RESULTS 47,882

FUNDRAISING 578

EVEN MERCHANDISE 2,390

ADDIDAS 218

BMW 829

GOOD LIFE 185


COATES HIRE 40

FACEBOOK 669

FINISHERS –CONGRATULATIONS 2 9/8/2015 28,316 53,458 75.71% 42,038 52.25%

RESULTS 34,258

FUNDRAISING 506

EVENT MERCH 2,125

ADIDAS 260

BMW 452

GOOD LIFE 253


COATES HIRE 56

FACEBOOK 668


205

Outdoor An extensive combination of outdoor avenues were utilised for event exposure in key locations.

Direct Mail

38,000 flyers were distributed to Sydney households that have a very high and high recreational spend, including

the top 10 participant suburbs from 2014. Target audience 25-54 years.

Letter Box Drop

23,000 flyers highlighting road closures and entry details delivered to local residents on the course route in Bondi,

Waverley & Woolhara areas

Flyers & Posters

• 300 posters were distributed to cappuccino strips and entertainment precincts, including cafes, markets, music

and other relevant retail stores, community centres, laundromats, some of the uni’s and TAFEs, backpackers,

select hotels.

• Selected Rebel stores were sent 2,000 flyers and 10 posters to promote the event to customers.

• 16,000 flyers were handed out by promotional staff at in the weeks leading up to the event at Martin Place,

Circular Quay, Wynyard – both York Street and Carrington, Pitt St mall, Central Station on Eddy Avenue and

Belmore Park, Pyrmont Bridge Flyover.

Newsagencies

Digital screens & posters were displayed in 300 newsagencies throughout NSW, stores including Northern NSW

border pointing to The Sun-Herald Launch Wrap (18 & 19 Apr) and Event Guide (15 – 21 June)

Street Flags

Street Flags promoted the event around Sydney from July 15 to Aug 9.

City of Sydney – 386. Bondi – 36. Woolahara (Double Bay)- 20. Woolahara (Rose Bay) - 21

Total: Value: $400,000

T


206

Partner Databases

Sydney Morning Herald Facebook : 467,112

SMH Facebook page also supported the campaign and posted key messages & ticket competitions

SMH Subscribers: 88,000

Listing on website, EDMs to database, press ads in SMH

SMH Members: 604,000

Inclusions in national newsletter

SMH Sport & Fitness Database: 70,000

Inclusions in national newsletter

Waratahs: 80,000

Listing on website, EDMs to database, TVC at home games

Good Life Gyms, Sydney: 10,000

Digital posters in gyms, social media posts & EDMs so database

Base Body Babes: 500,000

Promotions & ticket giveaways to Instagram database encouraging

followers to join their team.

Total: - Reach: 3,000,000

T Various Event partners were engaged to promote the events to their databases and offer a special promotions


207

Partner Databases

Spotify: 7,000,000

Social media posts & inclusion in Running playlists on Spotify app

Stereosonic: 390,000

Social media posts & listing on website

BMW: 210,000

Social media posts

Westpac

Posters & flyers in Sydney branches & ATM screens.

Inclusion in EDM to database

Singapore Airlines

EDM to database

Adidas & rebel

Training tips & videos, promotion on social media.

Posters & flyers in store

Hydralyte

Digital outdoor screens. Window displays, wobblers & posters in

chemists.


208

Partner Databases

Air Bnb

Created videos produced and shared through EDMs, social & website

Sydney Transport Management Centre

312 x Train Station posters, 2,200 x bus screens, listing on website & social

media

Bodypass, Executive Style, Good Food Month, Baby & Toddler Show

EDMs to databases & social posts

Run with Sole & Naked Runners Podcasts

Ticket giveaways and on air promotions

Local running clubs, sports groups, gyms & entertainment acts

Promotional messages & offers sent to databases


209

Channel 7– TV: 2,500,000 30 sec TVCs - 7, 7mate, 7TWO on a mix of peak and off peak, website and social channels Sponsored billboards to run across 7/7TWO/7mate Social media posts Live event day broadcast of the event on Surise Activations on course

2UE, 2GB & 2CH – Radio: 926,000 On air ads & live liners 1 Breakfast promotion to join John & Garys team 1 Breakfast promotion to join Chris Smith Weekly 30 Sec BMAD Social media posts Homepage takeover for a week on each website

NOVA – Radio: 974,000 1 week Breakfast promotion with Surf & Turf competition with ambassadors – on air call out for listeners

to register to be a part of Team Fitzy or Team Wippa WIN Page for breakfast promotion live for 2 weeks Online competition giving away 20 x double entries over a month Live liners pushing listeners to the competition Social media mentions pre event pushing to the competition Inclusion on novafm.com.au What’s On page Cassanova ticket giveaways in Bondi Social media competition to win one of 10 $200 SKINS vouchers Fitzy & Wippa as Gun Starters Activations on course and in the Finish Area

R4YL - Print: 17,000 Full page advert and editorial promoting the event Social media & database promotions, listing on website Competition to win entries with Sydney run clubs Social media coverage of the event Free magazines distributed at the event expo Editorial coverage post event

08 Media Partners

Total: - Reach: 2, 167,000 Value: $450,000

Key partnerships were created with Channel 7, NOVA , 2UE , 2GB and R4YL magazine.

http://novafm.com.au/


09 Website

210


211

Website

Overview of Visit Statistics –May 1 to August 26, 2015

Total Page Views

Top Pages Viewed


212

Visits Overview

Sessions by Device

Sessions by Browser

Website


213

Engagement Statistics

New Visitors V’s Returning Visitors Visitors by Location

Website


10 Registrations

Pricing Structure

Race bib postage was open to entrants who registered on or before Wednesday May 13, 2015. A total of 35,000 individuals registered before this postage cut-off date and received their bib via mail. Anyone who registered after this date was required to collect their race bib from the Health & Fitness Expo. A total of 43,614 entrants attended the Health & Fitness Expo to collect their race bib.

Race Bib Postage


215

Elite Wheelchair Athletes: This Start Group is for elite wheelchair athletes only. Athletes must be in a racing chair to compete in this Start Group and who will aim to complete the course sub 38mins. Seeded: This Start Group is for athletes who aim to gain a place in the top 20. Preferred: This Start Group is for athletes who will complete the course in a qualifying time of sub 52min (men) sub 56mins (women). The Sun-Herald (SH1) Red Start: This Start Group is for athletes who will complete the course in a qualifying time of sub 70mins. The Sun-Herald (SH2) Green Start: This Start Group is for athletes who will complete the course in a qualifying time of sub 90mins. Westpac Life Saver Rescue Helicopter Charity (Green Start): This Start Group is for athletes who will complete the course in a qualifying time of sub 90mins. Gold Charity Start: For those who would like to make fundraising the focus of their event experience. Singapore Airlines Blue Start: This Start Group is the first open group with no qualifying time required. Participants wishing to run the length of the course but have no prior race time are encouraged to enter into this group. Westpac Yellow Start: This Start Group is for any runners or joggers. There is no qualifying time required for this Start Group. Back of the Pack (Orange): This Start Group is for walkers, fun groups, pushers (pushed wheelchairs and strollers). For an event listed in the table below, results can be searched for on the entry page and used to qualify automatically.

Start Groups


216

This year our Corporate Team Program was revamped, with many new benefits added to each of our packages. Some key new initiatives looked to include promotional codes for our other events, to encourage cross event participation and increased accessibility to our promotional materials

and platforms. These packages are designed to make the registration process, and lead up to Event day as smooth as possible for team managers and their team members. From

easy guides on how to register team members to top tips for building, motivating and training your team, we aim to provide holistic support from the moment the team registers until they are all debating their

results after the event. This year saw an increase in sales for our more comprehensive packages, with the below summary of packages sold.

Standard Package – 146 Silver Package – 10 Platinum Package – 11

Corporate Team Program


217

iTab

iTaB is an engraved medal insert that fits neatly into the back of the finishers medal, with two options for the participant to have a personalised message or net finishers time displayed on them. These are then posted out within 3 weeks of the event. Once again these were

available for purchase during the registration process with 5.5% of participants purchasing this.

Event Day Results SMS

The event day results SMS was available for purchase

again in 2015 with just over 23% opting to purchase this in the registration process. On event day as participants crossed the finish line they received the following text message;

“BREAKING NEWS: You finished the 2015 Sun-Herald

City2Surf presented by Westpac in a time of 1:06:23. Share your race day moments @runoutloudau #ROL”

Bib Collection SMS

With over 43,000 participants coming to collect their race packs from the Health & Fitness Expo, participants received an SMS containing their race bib number and collection details;

“Hi John bib no.126 Red Start Group. The Sun-Herald City2Surf presented by Westpac bib collection is: Thurs & Fri 7am-8pm, Sat 8am-4pm, Royal Hall of Industries”

Technology Innovations


Date

Friday, August 7, 2015

Venue

The Official City2Surf Race Brunch was held at The

Sheraton on the Park, 161 Elizabeth Street, Sydney.

Race Brunch commenced saw guests arrive from 10am

for a 10:15am start.

Invitees

Event Stakeholders, Charity Ambassadors, Sponsors,

Fairfax Executive Management, City2Surf Legends

celebrating their 45th event, and National Media

Organisations including Fairfax Media, Channel 7 , 2GB,

Nova and 2UE.

Special Guests

2012 Olympian and 2014 Commonwealth Games

medalist – Jess Trengove, One of Australia’s leading

chefs and highest fundraiser running for the Starlight

Children’s Foundation – Neil Perry, Olympic Gold

Medalist and running for Dymocks Children’s Charities –

Leisel Jones, Indigenous Marathon Program Founder and

former Australian world champion runner – Rob

DeCastella, Dancer and internet sensation – Carson

Dean, Elite runner and Rio hopeful – Vlad Shatrov,

Multiple world record holder for endurance running and

running for Cancer Council NSW – Pat Farmer, World and

Paralympic Champion – Richard Colman

Catering

Catering was provided by The Sheraton on the Park.

Guests were treated to a juice and smoothie bar, high

tea platters with freshly basked patries and a selection of

savoury canapés.

Formalities

The formalities were hosted by Kurt Hanson. The brunch

included a speech from Editor in Chief of The Sydney

Morning Herald and The Sun-Herald, Darren Goodsir and

Regional General Manager, Westpac Eastern Suburbs,

David Greenwood.

218

Invite

Race Brunch

11 Hospitality


Date

Sunday, August 9, 2015

Venue

The Official City2Surf Beach Party was held

at The Bucket List which is located on

Queen Elizabeth Drive, Bondi Beach.

Time

The Party was held during the time period

of 8:00AM – 14:00PM.

Guests

Event Stakeholders, Charity Ambassadors,

Sponsors, Fairfax Executive Management,

and National Media Organisations

including Fairfax Media, Channel 7, 2UE,

2GB and Nova.

Catering

The catering consisted of a selection of

breakfast and lunch canapés, box meals ,

fresh seafood, salads and a fish and chips

station. Catering also provided a delicious

taco bar , a paella station and desert.

Guests were provided with a selection of

premium beverages, both alcoholic and

non-alcoholic, a coffee station was also

available.

Formalities

The official presentation took place at the

VIP Beach Party from 10:30AM. The

formalities were hosted by Andrew Reid

and saw the top three elite wheelchair

and male and female placegetters

receive their trophies.

Entertainment

The atmosphere of the party was made

complete thanks to DJ Dolso and the

dulcet tones of Amy Chaser, who bought

the party tunes all morning.

219

VIP After Race Party

Invite


220

Corporate Hospitality

The Bondi Beach Marquee Program again was a big success. Fairfax Events works closely with Waverley Council to implement the program and were pleased to see the introduction of some key changes to ensure continued success in this area for future events. Bookings for the marquees were facilitated through both the Waverley Council and City2Surf websites. With 63 companies booking a beach Chalet, Bondi Beach was bright and lively as entrants crossed the finish line and moved straight down to the sand to relax and rejuvenate together. On the grass between the beach and the boulevard,10 of our Gold Charities hosted their supporters in marquees with outdoor spaces attached at the front. Being located right along the finish chute, the charities were able to cheer on their team members as they reached the final stretch of the race. There are a number of other opportunities for post race hospitality within the Bondi Basin. Included is the top floor of the pavilion. This space can host up to 450 people and is the perfect sport for your post race event. Be sure to speak to the Fairfax Sponsorship team for details and availability for 2016.


221

Goodie Bags

Supplier Item

Live Yellow Free Meal Voucher

Perriigo OsteoEze Capsules

Perriigo LipEze Cream

Perriigo LipEze Sunscreen balm

Perriigo Cool Charm Body Spray

Perriigo Purell Advanced Hand Santitzer

Perriigo Purell Advanced Hand Santitzer Advanced

Perriigo Fresh Roll on Deoderant

Laura Andon Ride of Life' Book

Carmen’s Kitchen Muisli Bar

Carmen’s Kitchen Protein Bar

Hydralyte Hydralyte Samples

Singapore Airlines Flyers

Singapore Airlines Flyers

Natures Way Natures Way Chia Fusions

Pharmacare Bioglan Chia Omega Caps 1000mg

Pharmacare Bioglan Flaxseed Oil 1g 100s

Pharmacare Bioglan Brain Sharp 30s

Pharmacare Bioglan Men’s Multi + Krill 50s

Pharmacare Fatblaster Raspberry Keytones Shots


222


12 Winners Results

Place First Name Surname Net Time State

1 Brad Milosevic 0:42:09 NSW

2 Stewart McSweyn 0:42:17 TAS

3 Ben Moreau 0:42:37 NSW

4 Jonathan Peters 0:42:42 QLD

5 Craig Appleby 0:42:49 VIC

6 Matthew Cox 0:43:03 NSW

7 David Byrne 0:43:35 NSW

8 Matthew Hudson 0:44:00 NSW

9 Vlad Shatrov 0:44:03 NSW

10 Julian Spence 0:44:10 VIC

14 km Top 10 Males

14 km Top 10 Females


1 Cassandra Fien 0:46:32 QLD

2 Danielle Allen 0:47:32 NSW

3 Jessica Trengove 0:48:25 VIC

4 Milly Clark 0:49:01 NSW

5 Annabel McDermott 0:49:20 NSW

6 Clare Geraghty 0:49:57 QLD

7 Bridey Delaney 0:50:11 NSW

8 Tarli Bird 0:50:48 VIC

9 Jane Fardell 0:51:03 NSW

10 Isobel Batt-Doyle 0:51:06 SA


224

Winners Results


1 Richard Nicholson 0:41:44 ACT

2 Christie Dawes 0:43:53 NSW

3 Richard Colman 0:44:18 ACT

Elite Wheelchair Race Top 3 Results

0

100

200

300

400

500

600

8:32

8:43

8:52

9:01

9:10

9:19

9:28

9:37

9:46

9:55

10:0

4

10:1

3

10:2

2

10:3

1

10:4

0

10:4

9

10:5

8

11:0

7

11:1

6

11:2

5

11:3

4

11:4

3

11:5

2

12:0

1

12:1

0

12:1

9

12:2

8

12:3

7

12:4

6

12:5

5

13:0

4

13:1

3

13:2

2

13:3

1

13:4

1

13:5

6

Finish Times


225

13 Participant Survey


226


227


228


229


230


231


232


233


234


235


236


237


238


239


240


241


242


243


244


245


246


247


248


249


250

city2surf 2015 event report

Documents