city univ - identity guide

8/8/2019 City Univ - Identity Guide

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Brand and CommuniCations Guidelines


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City University of seattle BranD anD CoMMUniCations GUiDelines PaGe 2

Table Of COnTenTs

CITY UNIVERSITY OF SEATTLE

BRAND ANDCOMMUNICATIONS GUIDELINESCity University o Seattle has created the

ollowing resources or consistency obrand across all university marketing andcommunications plat orms. The ollowingresources include the style guide, boilerplateand quick acts, logos, trademarks andmore.

Style Guide .......................................... Pages 1- 6

Boilerplates and Quic Facts ............. Pages 7-9

Logo Guidelines ................................Pages 10-13

Co-Branding ...........................................Page 14

Logo Integrity .........................................Page 15

Typefaces ................................................Page 16

Colors and Usage ...................................Page 17

University Seal .......................................Page 18

Color Distribution ....................................Page19

SP3080


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sTyle Guide

VOICE/TONEAll written and verbal communications on behal o the university should be delivered in a positive voice where content isappropriate. The overall tone will be designed or the audience it is addressing.

PhILOSOPhY OF VOICEThe philosophy behind setting an established university voice is that it allows or uni orm messaging across the board, ranging

rom the universitys website to internal e-mails to media documents. The university has a voice o authority, especially on higheeducation issues where aculty and sta can serve as experts both internally and externally. This is turn enriches the universitysimage within the community.

WRITING STYLEAn integral part o CityUs brand is consistency o style in its materials. The style or the universitys written materials is based The Associated Press Stylebook (AP). The AP re erence stylebook is used by worldwide media outlets and updated on a yearly bwith new material. AP style will be used unless prevailing practice dictates another ormat or the audience/medium. For examplacademic documents should be written in American Psychological Association (APA) style.The philosophy behind committing the university to the AP writing ormat is that communications will have consistency in univepublications, both online and in print. The Communications/PR department sta can also re er aculty and sta to this longstarulebook and succinctly answer their questions with best writing practices used throughout the world. AP style also eliminates theneed or the creation o a separate or additional university stylebook while reducing errors within copy. University materials writin AP style have the added beneft o being media-ready as they will adhere to the majority o media guidelinesCopies o the AP stylebook can be purchased at http://www.apstylebook.com/.Following are examples o requent usage including a ew instances in which CityU style varies rom AP. For a complete guideusage, please re er to The AP Stylebook.

CITY UNIVERSITY OF SEATTLE SPECIFIC GUIDELINESWhen writing City University o Seattle, it should appear with proper grammatical spacing as City University o Seattle and not CityUniversity o Seattle. When using the shorter version o our name in copy, dont space the name as two words. Use CityU annot City U. Re erence the country locations within body copy as City University o Seattle in Prague, Czech Republic and/or Cito Seattle in Prague, Czech Republic.The frst re erence should always be ull name.

First reference should be City University of Seattle. Second reference should be CityU of Seattle. Third reference and all references thereafter should be CityU.

(Always capitalize U when re erring to CityU). CityU is only acceptable in informal usage and should not be used in formal communications.

ABBREVIATIONSAgencies and organizations are not written with periods.

FBI, UN, CIA, NHL, OPEC etc.

Countries are written with periods.U.K., G.B., Fr., Ger. *(Exceptions: US - United States spelled out is the pre erred method)

ARTICLES (A, AN, AND ThE) WITh ABBREVIATIONSUse the appropriate article (a, an, or the) with abbreviations when you would use that article in speech. The choice between using a oran is determined by how the abbreviation is pronounced. You generally do not need an article when an abbreviation is used as a noun.

She is enrolled in an MBA program. The School of Arts and Sciences received an $84 million donation from an unnamed source. As noted

Guide: Use the article a be ore consonant sounds: a historic event, a one-year term. Use the article an be ore vowsounds: an energy crisis, an honorable man, an NBA record (sounds like it begins with the letter e), an 1890s celebration


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sTyle Guide

ACADEMIC AND NONACADEMIC UNITS AND BODIESCapitalize only the complete and o fcial names o schools, divisions, departments, o fces, and o fcial bodies (such as Boardo Governors).

AMPERSAND (&)Do not use the ampersand (&) as an abbreviation or and. Use the ampersand only when it is part o an o fcial name o acompany, product, or other proper noun; or on covers and display matter, at the discretion o the designer.

ASSOCIATIONS AND ORGANIzATIONSCapitalize the ull title o associations. Lowercase partial re erences unless capitalization is required to avoid con usion.

Federal Bureau of Investigation/the bureau

CAPITALIzATION STANDARDS FOR MEDIA AND PUBLIShED DOCUMENTS/PROMOTIONAL PUBLICATIONS

Capitalize the proper names of departments, committees, of ces, colleges, schools and divisions. Lowercstudy (majors and minors).

Capitalize Commencement, Convocation and Board of Governors.

Capitalize a persons title only if it is unique to that person. John Smith, Chair of the Business DepSmith, pro essor o business.

Do not capitalize former, ex- and -elect when used with titles (former is preferred to ex). Former PresPresident Taft; Governor-elect Jones.

Capitalize and spell out formal titles such as chancellor, chairman, etc, when they precede a name. Loeverywhere else. John Smith, dean of the School of Management. Or Dean of the School of Manage

Do not capitalize the seasons. Capitalize Union, Republic and the States when referring to the United States of America, but do no

adjectives such as national and ederal. Do not capitalize government, administration, state or nation.

CAPITALIzATION STANDARDS FOR WRITTEN DOCUMENTS(NOT INTENDED FOR MEDIA OR PROMOTIONAL PUBLICATIONS)

Capitalize and spell out formal titles such as President, Provost, Chancellor, Dean, Chairman, etc. Capitalize the proper names of departments, committees, of ces, colleges, schools and divisions. Lowerc

o study (majors and minors). Capitalize Commencement, Convocation and Board of Governors. Capitalize a persons title only if it is unique to that person. John Smith, Chair of the Business Dep

John Smith, professor of business. Do not capitalize former, ex- and -elect when used with titles (former is preferred to ex). Former Pres

ex-President Taft; Governor-elect Jones. Do not capitalize the seasons. Capitalize Union, Republic and the States when referring to the United States of America, but do no

adjectives such as national and ederal. Do not capitalize government, administration, state or nation.

DO NOT CAPITALIzE: university (when it stands alone as a reference to CityU) city of Seattle degrees: masters, bachelor s, baccalaureate program school state (the state of Washington)


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sTyle Guide

COLONS AND SEMICOLONS Place outside of quotation marks when used in a sentence.

COMMAS

Under use rather than overuse commas. Do not use a comma when only the month and year are named; use a comma when month, day and year are named. January 2003; Jan. 1, 2003

Do not use a comma before the abbreviations. Jr., Sr. or Inc. Use a comma before and, for, but, or, yet and so when they connect two independent clauses. Do not use a comma before the and at the end of a series unless it is needed to avoid confusion.

CONVOCATION, CONVOCATORS Capitalize this governing body;* lowercase individual members. The Convocators will meet on Founders

John Smith is a convocator.

COURSE TITLES

Style o fcial course titles with initial capitals but without quotation marks, italics, or any other ormatting. Students should consider taking Ethics and Leadership as well as Critical Thinking and International

DEGREESCityUs style is to include periods in abbreviations o academic degrees. When the abbreviation may be un amiliar to the reader,we recommend either using the familiar generic degree (such as B.A., B.S., M.A., PhD., M.B.A.) along with thspelled out, or spelling out the entire degree. When its clear rom the context that the degree is a bachelors, or masters, youmay omit the level o degree and just provide the feld abbreviation in parentheses, as is common in various alumni publications.Note: When spelling out degrees, use lowercase: bachelor o science, master o business administration, bachelors degree,masters degree. Jane Smith was awarded her B.S. in accounting last June.

GRADUATION YEAR WITh DEGREE

When including a graduation or expected graduation year with a degree, abbreviate the year, add an apostrophe, and includea space between the year and the degree.

FACULTYI a person holds an earned doctorate, re er to him or her as Dr. or ollow the name by a comma and the appropriate degree.Dr. John Smith; John Smith, PhD

Do not use Dr. before the names of individuals who hold only honorary doctorates. As outlined above, academic titles are written without periods.* MD, PhD, MA, MFA, BA etc. Use after name. John Smith, PhD

hEADLINES

Capitalize all words in headlines except prepositions, conjunctions and articles of fewer than four lettthe infnitive orm o verbs. To Be or Not To Be Headlines do not take end punctuation unless an exclamation point or question mark is appropriate.

INTERNET TERMS Internet: Capitalize. Web: Website (capitalize appropriately) or website. Online: Use as one word in all cases for the computer connection term.


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sTyle Guide

RACES AND NATIONALITIES Capitalize terms that refer to countries or areas of the world. Hispanic, Latin, African-American, Asian Lowercase words that are primarily descriptive in origin. black, white

STATES Use postal abbreviations (CA, NE, WA) only in an address. When the name of a state is used with the name of a city, use the AP abbreviation (Calif., Neb., When the state is used in a sentence with no reference to a city, spell it out. Do note capitalize state when used simply as an adjective to specify a level of jurisdiction: state Rep.

the state o Washington.

TIME Use gures except for noon and midnight. Use a colon to separate hours from minutes and lowercase a.m. and p.m. 11 a.m.; 3:30 p.m.

Use noon or 12 p.m., but not both.LONG TITLES FOR MEDIA AND PUBLIShED DOCUMENTS/PROMOTIONAL PUBLICATIONSWhen a person has a very long title, put the title a ter the name to avoid clumsy syntax and too much capitalization.

Julie Smith, special assistant to the provost and dean of the School of Management, is the point of c or the project.

LONG TITLES FOR WRITTEN DOCUMENTS(NOT INTENDED FOR MEDIA OR PROMOTIONAL PUBLICATIONS)When a person has a very long title, put the title a ter the name to avoid clumsy syntax and too much capitalization.

Julie Smith, Special Assistant to the Provost and Dean of the School of Management, is the point of or the project.

DESCRIPTIVE JOB TITLESNote that descriptive job titles, as opposed to ormal, academic, or administrative titles, are not capitalized:

Communications specialist Bill Smith and reporter Helen Louden wrote several articles for the alumn

WORD LIST (PROPER USES, SPELLING) Alum - Abbreviation for alumnus or alumna. Avoid this abbreviation in formal copy. Alumna - Singular for female graduate; alumnae is the plural when referring to only female graduat Alumni - Plural for combination of male and female graduates or male graduates. Alumnus - Singular for male graduate or singular for either a male or female graduate.


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ABOUT CITYWISE (NARRATIVE)Citywise is a philosophy that combines education with experience. Its an approach that City University o Seattle embraces ineverything we do. We know that success today depends on street smarts and book smarts alike. We prepare students to constantlygrow, evolve and absorb knowledge rom a variety o sources, both in the classroom and in their lives. At City University o Seaeducation comes rom all angles.

ABOUT CITY UNIVERSITY OF SEATTLEFounded in 1973 in Seattle, Washington, City University o Seattle is a private, not- or-proft university that serves more than 8,0students worldwide each year, with more than 45,000 alumni worldwide. City University o Seattles mission is to change lives good by o ering high quality and relevant in-class and online education options to any person in the world with a desire to learn.The university is comprised of the School of Management, the Gordon Albright School of Education, and the DivSciences. Headquartered in the Pacifc Northwest, City University o Seattle o ers classes at locations throughout Washington,Australia, Canada, Mexico, Slovakia, Greece, Switzerland, Bulgaria, Romania, the Czech Republic, and China. www

ABOUT ThE INTERNATIONAL DIVISIONCity University of Seattle provides U.S. style higher education opportunities for students in Europe, Mexico, AustrThe university o ers opportunities or students in international locations to study a variety o disciplines without having to leav

their home countries. CityUs international programs attract a large number o students and nearly one-third o CityUs studentsearn degrees at our oreign locations. All programs are taught in English, which gives CityU graduates the advantage o gainingemployment with international companies.

ABOUT ThE SChOOL OF MANAGEMENTCity University of Seattles School of Management (SOM) offers undergraduate and graduate degrees and certiand technology. SOM courses are available in class, online, and in mixed mode, and are taught by highly quathe business and technology industries. SOM faculty teach rigorous, relevant curriculum that can be applied toor private sector business models. SOM students learn about sustainable business models, socially responsible mtechnology, ethics, and leadership. They experience global learning as internationalized content is infused into aand all SOM students have the opportunity to expand their global perspectives by traveling abroad to one ofinternational sites located in Slovakia, Bulgaria, Romania, Greece, the Czech Republic, Switzerland, China, AustIn addition to a traditional education model, the SOM is also a provider of professional education opportunitielargest companies in the world.

ABOUT ThE ALBRIGhT SChOOL OF EDUCATIONCity University o Seattles Albright School o Education (ASOE) is named or Dr. Gordon Albright a longtime educator inWashington state who was instrumental in the development of the ASOE. The school offers more than 25 teachercounselor, and administrator certifcation and career advancement programs. The evidence-based learning curriculum preparesgraduates to help schools succeed in educating all students. The ASOE is one o Washington states largest schools o education,graduates an average o 300 students annually, and prepares more principals and school counselors than any other university inWashington state. Graduates o ASOE programs have been recognized as Outstanding Principal o the Year and Teacher o theYear in Washington. ASOE offers the rst online Principal Certi cation approved by the state, along with a Mastin Reading and Literacy online, and o ers one o the ew Early Childhood Education programs that lead to state P-3 CertifcatioOther programs and courses are available in class and via mixed mode throughout Western Washington, and at various locationsthroughout British Columbia, Canada.

ABOUT ThE DIVISION OF ARTS AND SCIENCESCity University o Seattles Division o Arts and Sciences (DAS) was established more than 15 years ago to o er human servicprograms in the Seattle area. The DAS has grown to serve CityU o Seattle students around the globe, and o ers counseling,applied psychology, general studies, and communications programs. Its online Psychology and Communications programs engagestudents rom all over the world. DAS aculty have prepared hundreds o counselors or pro essional practice in Washington anCanada. Division coursework in general education serve thousands o students through CityUs international programs in Europeeach year. DAS programs are available in-class, online and in mixed mode, and are taught by dedicated and experienced acultywho support high levels o student and aculty engagement and mentorship.

bOileRPlaTes and QuiCK faCTs


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WhY CITYU (WhEN SPEAkING TO A STUDENT)CityU is a school or the real world. Simply put, our job is to help you build the knowledge and skills you need to get the job youwant. Weve been doing this or more than 35 years, and weve learned a thing or two about what works well and what deliversresults. We never orget our students have lives outside the classroom. Thats why we design programs to ft you, where you are in

your li e, and where you want to go. Take a look at what we o er: Self-directed learning but with some structure to help you stay on track. Connecting textbook concepts with practical experiences. Multiple ways to demonstrate your competency. Personal responsibility for personal accomplishment. Practitioner based faculty means you are taught by people in the eld of study. CityU faculty are sma

people who bring loads o real-li e career experience to the classroom. They know their stu . We ocus on whatshappening today, and more importantly, what could happen tomorrow. We survey employers to fnd out what theyneed rom incoming employees, then tailor our programs to ft.

Earn the knowledge and skills needed to be successful in your career. You can use what you learn inimmediately in your current work and or your career tomorrow.

Communicate well. Speak and write effectively, collaborate with others and work through disagreeme

Think wisely. Be critical. Be creative. Solve problems. Understand the consequences of both action a Be responsible. Know whats expected of you and be accountable. Contribute to your communities

pro essional and global. Keep an open mind. Understand your role in an increasingly global culture. Take note of different vie

and explore how we can all beneft rom new ideas. Stay engaged. Remain a student of the world and look for ways to build knowledge. You dont stop

when you stop paying tuition.

WhY CITYU (WhEN WRITING ThIRD PERSON)CityU is a school or the real world. Simply put, its job is to help students build the knowledge and skills they need to get the job thwant. The university has been doing this or more than 35 years, and has learned a thing or two about what works well and whatdelivers results. The university never orgets students have lives outside the classroom. Thats why CityU programs are designed to

the way they learn, where they are in their lives, and where they want to go. Take a look at what the university o ers: Self-directed learning but with some structure to help students stay on track. Connecting textbook concepts with practical experiences. Multiple ways to demonstrate competency. Personal responsibility for personal accomplishment. Practitioner based faculty means they are taught by people in the eld of study. CityU faculty are sm

people who bring loads o real-li e career experience to the classroom. They know their stu . We ocus on whatshappening today, and more importantly, what could happen tomorrow. We survey employers to fnd out what theyneed rom incoming employees, then tailor our programs to ft.

Earn the knowledge and skills needed to be successful in your career. Students can use what they lea classroom immediately in their work and or their career tomorrow.

Communicate well. Speak and write effectively, collaborate with others and work through disagreeme Think wisely. Be critical. Be creative. Solve problems. Understand the consequences of both action a Be responsible. Know whats expected and be accountable. Contribute to your communities local, professional and glo Keep an open mind. Understand an increasingly global culture. Take note of different viewpoints, and

we can all beneft rom new ideas. Stay engaged. Remain a student of the world and look for ways to build knowledge. Dont stop lea

stop paying tuition.


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CITYFACTSQuick Facts About City University o Seattle

CityU has been offering leading edge undergraduate and graduate programs in education, business, councommunications, and technology since 1973.

CityU is one of the Paci c Northwests largest not-for-pro t, private universities. Programs are designed to be: exible, accessible, innovative, relevant and globally-connected. CityU has two schools: the School of Management and the Albright School of Education, and the Divisio CityU makes it easy for students to transfer credits. CityU has a thriving international presence offering classes in 27 locations, 11 countries and four co Students are exposed to talented faculty who are respected practitioners in their respective elds. CityU serves nearly 8,000 students worldwide each year. CityU awards more than 2,000 degrees and certi cates worldwide each year. Nearly one-third of CityU students are studying in programs offered in their home countries outside


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lOGO Guidelines

City University o Seattle owns and controls the use o its signature logos and taglines, insignias, seals, designs, symbols, servicemarks, trade dress, trade names, depictions o campus buildings used commercially, and other trademarks, collectively calledtrademarks, that are associated with the university or any o its sites, whether registered or not. These include, but are notnecessarily limited to, the words City University o Seattle, Change Your Li e or Good tagline, the university seal, and such otrademarks as are owned, developed, and adopted rom time to time by the university.

Use o City University o Seattles trademarks without license or permission is strictly prohibited. Prior authorization o the use City University o Seattles trademarks will not be construed as an authorization o uture use; nor will any prior course o conduse, or in ringement prohibit City University o Seattle rom en orcing any o its rights with the respect to the trademarks. CityUniversity o Seattle reserves the right to pursue any and all legal remedies and will take whatever measures necessary to protect trademarks rom in ringement.Technical guidelines are established to describe how City University o Seattles trademarks should be presented, displayed, andreproduced. These policy guidelines may change rom time to time. Current guidelines are available rom the University Relationdepartment at City University o Seattle. The University Relations department will be the sole judge o acceptability o the use otrademarks, and reserves the right to grant approval o uses and designs that may deviate rom these guidelines.

OFFICIAL USECity University o Seattles Department o University Relations is responsible or ensuring the correct use and integrity o the

universitys name and identi ying symbols on all publications, materials, supplies, and in all online communications, whetherproduced by the university or an outside agency.City University o Seattle does not permit the use o its name or graphics in any announcement, advertisement, publication, or rei such use in any way implies an endorsement o any product or service.Any commercial usage, including co-branded marketing, requires permission or licensure, and approval from City University of S

CONTACT INFORMATIONQuestions about use and policies should be directed to University Relations.


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City University of seattle iDentity stanDarDs ManUal PaGe 11

lOGO Guidelines

LOGO, CAMPAIGN, AND SEAL USAGE GUIDELINESBecause CityU o ers instruction worldwide it is imperative that theuniversitys message and identity are consistent. You may print a copy othis identity standards manual or use the webpage (www.cityu.edu/about/ resources/identity_standards.htm) or re erence. The guide is intended tohelp communicate the rules and guidelines o our CityU brand message.Consistent application o these standards over time will beneft CityUthrough improved awareness, recognition and pro essional appearance.Please review these guidelines care ully be ore using the CityU logo,seal, or any other identi ying symbol. The graphics shown in thisappendix are available in several ormats and can be requested throughthe Marketing department [email protected].

LOGOMARkSThe logomarks may be enlarged or reduced in size as required.The minimum size o any mark is o ten determined by the methodo reproduction or abrication. The minimum size, using optimal

reproduction methods, can be measured by the height o the C at1/8. Using less than optimal reproduction methods, the logomark shouldonly be used at a size which does not compromise quality and legibility.For the logomark to communicate e ectively, it should not be crowdedor overwhelmed by other elements. Clear space re ers to the areasurrounding the mark that should be kept ree rom visual distraction.No graphic element or text o any kind should be placed within thisclear space unless otherwise shown in this manual. The recommendedclear space is equal to the letter U in the University logomark(X = width o letter U) as shown below

ALTERNATE APPROVED US AGEWhere space is a premium, the logomark can be utilized as CityU oSeattle as shown. All other guidelines outlined in this manual still apply,like color, size and clear space. In special instances (such as locationsignage) the CityU logomark can be used as shown. In these instances,this stand-alone treatment must be approved by the Marketing department.When City University o Seattle appears within body copy, it shouldappear with proper grammatical spacing as City University o Seattleand not as CityUniversity o Seattle. When using the shorter version oour name in copy, you do no need to space the name as two words.Use CityU and not City U. You may re erence the country locationswithin body copy as City University o Seattle in Prague, Czech Republicand/or CityU o Seattle in Prague, Czech Republic.

X

X

X

1/8"


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lOGO COlORs

25% Black tint

57% Black tint

100% Black

PMS 195

PMS 306Cor 75%-Cyan, 7%-Yellow

PMS 7417or 75%-Magenta, 75%-Yellow

92% Black


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CORReCT usaGe

LOCATION SPECIFIC LOGOMARkSBecause City University o Seattle o ers worldwide instruction itis imperative that the universitys name, message and identity areconsistent at all locations. The ollowing logomark is an example ousage or City University o Seattle when a specifc location is added.All other guidelines outlined in this manual still apply like color, size andclear space.Approved locations are listed below. I desired, usage is approved

or the country name without the specifc city, such as City Universityo Seattle in China. I your location does not appear, or you desireadditional special usage, you will need to contact marketing via email

or approval: marketing@CityU of Seattle.edu.Artwork provided or all CityU o Seattle locations can be downloaded atwww.CityU of Seattle.edu/res_is_logos.htm.

Location specifcidentifcation

CITIES & COUNTRIES WIThIN ThE USCity University o Seattle in Bellevue, Washington

City University o Seattle in Bellingham, WashingtonCity University o Seattle in Centralia, WashingtonCity University o Seattle in Everett, WashingtonCity University o Seattle in Honolulu, HawaiiCity University o Seattle in Port Angeles, WashingtonCity University o Seattle in Port Hadlock, WashingtonCity University o Seattle in Renton, WashingtonCity University o Seattle in Tacoma, WashingtonCity University o Seattle in Vancouver, Washington

CITIES & COUNTRIES OUTSIDE USCity University o Seattle in Calgary, ABCity University o Seattle in Edmonton, ABCity University o Seattle in Vancouver, BCCity University o Seattle in Victoria, BCCity University of Seattle in Baja California, MexicoCity University of Seattle in Monterrey, MexicoCity University of Seattle in Puebla, MexicoCity University of Seattle in San Luis Potisi, MexicoCity University o Seattle in Pravetz, BulgariaCity University o Seattle in Sofa, BulgariaCity University o Seattle in Prague, Czech RepublicCity University o Seattle in Athens, GreeceCity University o Seattle in Bucharest, RomaniaCity University o Seattle in Bratislava, SlovakiaCity University o Seattle in Trencin, SlovakiaCity University o Seattle in Beijing, ChinaCity University o Seattle in Zurich, Switzerland

COUNTRY ON LYCity University o Seattle in CanadaCity University of Seattle in MexicoCity University o Seattle in BulgariaCity University o Seattle in Czech RepublicCity University o Seattle in GreeceCity University o Seattle in RomaniaCity University o Seattle in SlovakiaCity University o Seattle in ChinaCity University o Seattle in Switzerland


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CO-bRandinG

LOGOMARk USAGE WITh OThER BRANDSCity University o Seattle requentlypartners with outside organizations. Whenmaterials are created or these purposes,the prominence o the City University oSeattle logo should be at least proportionateto its contribution to the partnership, unlessdirected otherwise. Use a 0.5 point ruleto separate the brands and maintain clearspace around logomark.


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lOGOMaRK inTeGRiTy

NON-APPROVED USAGEConsistent and proper usage o thelogomark is essential or ensuring thedesired perception o City University oSeattle. Improper usage is con using andcould possibly lead to the eventual loss ocopyright.Several examples o incorrect usage areshown on this page but are not complete.I you are aced with using the logomarkin an application that you fnd questionableor not included in this manual, please contacUniversity Relations via email at marketing@CityU o Seattle.edu

MARk INTEGRITYThe integrity o the City University o Seat

brand diminishes when the logomarks areincorrectly applied. Unauthorized versionsand unacceptable usage o the logomarkplace their legal protection at risk. Anyvariation or alteration, however small, isunacceptable.

DO NOT change the colors.

DO NOT change the color o separatecomponents o the mark.

DO NOT outline any part o the mark.

DO NOT use a white border to outline themark on dark backgrounds.

DO NOT rearrange the components,eliminate or use the components separatelyunless otherwise noted in this manual.

DO NOT distort the mark or scale itdisproportionately.

DO NOT rotate mark.

DO NOT violate the clear space with text,images, or any other element.

DO NOT fll the mark with a photograph orany other pattern or texture.

PRAGUE, CZECH REPUBLIC

PRAGUE, CZECH REPUBLIC

Text or images should not come thisclose to the mark. Text or imagesshould not come this close to themark.Text or images should not comethis close to the mark.

Text or images

should not comethis close to themark. Text orimages should notcome this close tothe mark.


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TyPefaCes

FUTURA LIGhT

A B C D E F G H I J K L N M O P Q R S T U V W X Y Za b c d e f g h i j k l n m o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

FUTURA BOOk

A B C D E F G H I J K L N M O P Q R S T U V W X Y Z a b c d e g h i j k l n m o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

FUTURA BOOk OBLIQUE

A B C D E F G H I J K L N M O P Q R S T U V W X Y Z a b c d e f g h i j k l n m o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

FUTURA BOLD

A B C D E F G h I J k L N M O P Q R S T U V W X Y za b c d e f g i j l n m o p q r s t u v w x y1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

FUTURA BOLD OBLIQUE

A B C D E F G H I J K L N M O P Q R S T U V W X Y Z a b c d e f g h i j k l n m o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

ARChER LIGhT


ARChER BOOk


ARChER BOOk ITALIC

A B C D E F G H I J K L N M O P Q R S T U V W X Y Z a b c d e f g h i j k l n m o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

ARChER MEDIUM ITALIC A B C D E F G H I J K L N M O P Q R S T U V W X Y Z a b c d e f g h i j k l n m o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

ARChER SEMIBOLD


ARChER SEMIBOLD ITALIC

A B C D E F G H I J K L N M O P Q R S T U V W X Y Z

PRIMARY TYPEFACESThe Futura amily o type aces providea simple yet modern appeal and helpsemphasize the progressive qualities othe university.The Archer family of typefaces is a classicserif font that compliments Futura and easesin readability with long text blocks.The Futura amily is pre erred or headlinesubheads and special copy. The Archer

amily should be used or body copy in prinadvertising whenever possible.

ALTERNATE TYP EFACESIn cases where the primary type aces arenot available, the Arial and Times amilyo type aces may be substituted. The use othese alternative type aces should be limitedto body copy in general business documentsand the web. These alternative type acesshould not take the place o the primarytype aces when they are used to build thebrand o City University o Seattle. Alternatype aces may be used as onts in marketinmaterial. Permission must be requested [email protected]. Please enclose ontname and sample o work.

FONT USAGEThese onts should be used in all literatureand collateral materials prepared by CityUniversity o Seattle. They are licensed orup to ve computers for either Mac oAdditional licenses/ onts can be ordered

rom Adobe via the internet atwww.adobe.com or by calling 888-333-6687.

MACINTOSH IS A REGISTERED TRADEMARK OF APPLE, INC.

WINDOWS IS A REGISTERED TRADEMARK OF MICROSOFT C


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COlORs and usaGe

PANTONE 7417

C: 0

M: 75

Y: 75

K: 0

R: 242

G: 102

B: 73

#f26649

PANTONE 428

C: 0

M: 0

Y: 0

K: 25

R: 207

G: 212B: 216

#cfd4d8

PANTONE 306C

C: 75

M: 0

Y: 7

K: 0

R: 0

G: 188

B: 228

#00bce4

BLACK

C: 0

M: 0

Y: 0

K: 92

R: 44

G: 44

B: 45

#2c2c2d

PMS 195C

C: 0

M: 100

Y: 60

K: 55

R: 130

G: 0B: 36

#820024

PRIMARY COLORSThe universitys primary colors consist owarm and confdent tones. These colors areto be used on all materials both internal andexternal. They can be used together or asindividual accents. Tints o all primary coloare allowable.

ON-PRESS COLORThere are many factors that can in ueaccurate color reproduction. These includepaper stock, ink coverage, line screen,and various processes rom di erentprinters. For optimal results, work with yourprinter to match the colors indicated inthese guidelines. Also use the appropriate

color chips or matching purposes whenreproducing these colors on other mediasuch as abric, plastic, paint, etc.Printing is not an exact science. Whenworking with printers, please be awareo standard and acceptable practices.Furthermore, a piece that is printed and thenprinted a second time at a later date may notmatch exactly.We suggest specifying these PMS colora closer match to our standard color palette,when printing on the stated medium. It isimportant to remember that printers use coloproo s as targets, but cannot exactly matchthese proo s.

SUGGESTED PMS 195INk SUBSTITUTIONSO set printing onuncoated stock:PMS 1955

PMS-195 USAGEUse with black or gray colors only, not to beused with cyan or orange.

PANTONE 877C

C: 0

M: 0

Y: 0

K: 57

R: 134

G: 136B: 138

#86888a


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uniVeRsiTy seal

USAGE GUIDELINESUse o the seal should be primarily used

or signage, ormal and o fcial documentssuch as diplomas, legal and o fcialrecords, transcripts and programs or ormaacademic ceremonies; and any other legalagreements binding the university. Do not usthe university seal or promotional items suas pad olios and bookmarks.To use the seal as a watermark orbackground graphic, please send yourrequest to [email protected] seal is only to be reproduced withthe primary university colors outlined inthis manual. Tints o these colors are alsoacceptable. Gold and/or silver oil stampingis also permitted.


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COlOR disTRibuTiOn

city univ - identity guide

Documents