city passport program from bizgo games
TRANSCRIPT
CITY PASSPORT G
AME
I NT E R A
CT I V
E DI R
E CT M
AI L
CA
MP A
I GN
THE GAME – DAYTONA BEACH AREA
WIN
Explore World Famous Daytona Beach Area for your chance to WIN Cash & Prizes!
CITY PASSPORT
ENTER TO
C A S H & P R I Z E S
O V E R $ 5 , 0 0 0
5889 S Williamson BlvdSuite 1322DPort Orange, FL 32128Phone: 386-256-2832Visit Us Online: http://bizgogames.com
OPEN YOUR CITY PASSPORT NOWTO EXPLORE YOUR CITY AND WIN!
WIN
Explore World Famous
Daytona Beach Area for your chance to
WIN Cash & Prizes!
CITY PASSPORT
ENTER TO
C A S H & P R I Z
E S
O V E
R $ 5 , 0 0 0
5889 S Williamson Blvd
Suite 1322D
Port Orange, FL 32128
Phone: 386-256-2832
Visit Us Online: http://bizgogames.com
OPEN YOUR CITY PASSPORT NOW
TO EXPLORE YOUR CITY AND WIN!
THE TARGET MARKET
• CONSUMER RECEIVES CITY PASSPORT IN THE MAIL • AGES: 25-84
• INCOME: $25K - $100K
• DIRECT MAIL RECIPIENTS: RESIDENTIAL ONLY
• CONSUMERS IN SELECT MARKETS RECEIVE CITY PASSPORT • DAYTONA AREA
• ~46K HOUSEHOLDS
BUSINESS OWNER BENEFITS
• TARGETED DIRECT MAIL CAMPAIGN WITH OPPORTUNITY TO INTERACT WITH YOUR CUSTOMERS
• CASH AND PRIZE MOTIVATORS FOR CONSUMERS
• INCREASE IN WALK-IN TRAFFIC TO BUSINESS
• HIGHER ROI THAN TRADITIONAL PRINT ADVERTISING • EXAMPLE: COUPON BOOKS, “SAVER” ADS
COMMUNITY BENEFITS
• $5K IN GENERAL CASH PRIZE GIVEAWAY
• $25 GIFT CARD GIVEAWAY FROM EACH PARTICIPATING BUSINESS “TO PROMOTE YOU”
DOLLARS SPENT IN LOCAL BUSINESSES, STAY LOCAL
OVER $5K TOTAL IN CASH AND PRIZES
COMMUNITY BENEFITS
• $5,000 DONATION TO LOCAL COMMUNITY NON-PROFIT ORGANIZATIONS
• BIZGO GAMES, INC. BUSINESS MATERIALS SOURCED THROUGH LOCAL BUSINESSES
DOLLARS SPENT IN LOCAL BUSINESSES, STAY LOCAL
AD INFORMATION• 4.65”W x 6”H - Ad Size
• 3.15”W X 0.50”H - Offer Size
• Full Page
• Full Color
• Runs 13 Weeks
• One Business Type/Passport
$2,500 Ad RateAll Passport Participants get 20% off their purchase.
Redeemed when passport page has been stamped.Offer Expires: July 31, 2015
OFFERREDEMPTIONSTAMP HERE
SAMPLE
SERVICE COMPARISON - FIRST TIER
B I Z G O G A M E S• 4.65” x 6” Ad Full Color
• Runs 13 Weeks
• 20 # paper
“ S A V E R ” A D S
• 4” x 5” Ad Full Color
• Runs 13 Weeks
• Newsprint Paper
1. Comparison of Florida Pennysaver for13-week run in North Daytona Beach, FL
Breakdown: $192.30/week
Total of $2,500/run1
Breakdown: $303.95/week plus $175 for full color print
Total of $4,126.35/run1
GAME REQUIREMENTS
• CONSUMERS VISIT THE BUSINESSES LISTED IN THE PASSPORT TIERS TO EARN ENTRIES
• NINETY (90) DAY WINDOW TO COMPLETE BUSINESS VISITS
RESPONSE RATE EXAMPLE
• CITY PASSPORTS AD RATE: $2,500
• TOTAL HOUSEHOLDS: 46,600 (DAYTONA BEACH)
• 1.61% ESTIMATED RESPONSE RATE1
MORE THAN 750 ESTIMATED GAME PARTICIPANTS
1. BizGo Games Distributor’s proprietary database of over 20K ad events allows them to predict response with 90% confidence.
NEW CUSTOMERS
AD BREAKEVEN RATE = 125 CUSTOMERS
• ESTIMATED AT 17% PARTICPANT TO CUSTOMER CONVERSION
MORE THAN 1 NEW CUSTOMER PER DAY
COST PER PARTICIPANT RESPONSE
$3.33 PER WALK-IN PARTICIPANT
GETTING A PROSPECTIVE CONSUMER IN THE DOOR IS HALF THE BATTLE!
LEARN MORE ABOUT THE CITY PASSPORT
Interested in working with us? Contact Us:
Sasha Rodriguez, CEO: [email protected]
Heather Cadle, VP: [email protected]
Call Us Today: 386-252-2832