city of chandler & social media - nachie marquez
DESCRIPTION
Nachie Marquez from the City of Chandler detailed how the City of Chandler uses various Social Media Platforms, and helps dispells some of the fears, myths of Social Media at Pinal County Town Hall on April 29, 2010.TRANSCRIPT
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Welcome!Welcome!
City of ChandlerCity of ChandlerSocial MediaSocial Media
Nachie MarquezNachie MarquezDirector, Communications and Public AffairsDirector, Communications and Public Affairs
Chandler, ArizonaChandler, Arizona
Pinal County Town HallPinal County Town HallApril 29, 2010April 29, 2010
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Social Media Presence
Twitter – Created in November 2008:– http://www.twitter.com/cityofchandler– As of April 23, 2010 – 2,114 Followers
Facebook – Created in April 2009– http://www.facebook.com/pages/
Chandler-AZ/Chandler-Arizona/61661304927
– As of April 23, 2010 – 4,378 Fans
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Links to social media sites on City’s Web site
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How We Use Social Media Creating a means for two-way
communication
Encouraging citizen participation
Educating public on City services
Publicizing City events, news and meetings
Reaching younger generations
Connecting with people using the sites they typically use
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Example 1: Public Safety
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Example 2: Relationship Building
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Policy Considerations
Established formal policy in June 2009
Requires that City departments who establish social media accounts must notify the Communications and Public Affairs Departments.
Outlines that the Communications Department is the official spokesperson for the City.
Reminds employees about acceptable Internet use.
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City Involvement Communications and Public
Affairs Information Technology Parks and Recreation Aquatics Libraries Police Fire
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Results The City of Chandler has been
recognized as one of the most active municipalities in metro Phoenix by local media.
Interest in our social media efforts continues to climb, evidenced by the growing number of Followers and Fans.
The City of Chandler also has fielded calls nationally to provide guidance on developing social media policies.
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Lessons Learned Be responsive:
– Twitter: Make an effort to tweet every day and avoid consecutive tweets within a short time period.
– Facebook: Strive to post to Facebook weekly; too many updates may be annoying to some.
Be fearless: – Chandler gets a lot of encouragement and
support rather than negative comments. If you do get negative feedback, thank them for their opinion and move on.
Be witty: – Yes, local government has a personality,
and, here in Chandler, we have good humor.
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At the Beginning …Recommendations for delving into social media
Establish your domain name. Visit the sites at least once a week. Educate department heads and city
officials on its purpose. Create a social media policy and get a
handle on who is interested within your organization in having accounts.
Publicize like any other initiative. Ensure the public knows you are the
“official” resource for your organization.
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Know what is being said!http://search.twitter.com
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Fears and Myths May be bombarded with negativity Not sure how to respond Too techie Unable to respond in a timely manner Requires more resources Hard to come up with news and info Time to monitor sites
– Who will do this?– How often?
Time consuming
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Pros and Cons
Let’s begin with potential ‘Cons’
Potential for negative feedback (This can be good!)
Unable to control the message (multi-level communication)
Limited space (140 characters on Twitter!)
Requires creativity and brevity Profanity
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Pros and ConsEnd it on a high note with the Pros! Great communications tool Quick and efficient Cost effective – Free! Another way to get the word out Great way to connect with your audiences,
especially the younger generations Popular Easy Proactive messaging – Market your
services! More use by media Primary source of official information
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Thank You!
Questions?