city 72 welcome to city72 – an open source initiative from sf72 and san francisco emergency...
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3| Why change preparedness? Welcome to the Future of Preparedness Most people don’t want to talk about disasters. We don’t believe they will ever happen in our backyard, despite knowing the odds. Encouraging preparedness is encouraging behavior change. Or is it? Throughout history, communities quick to respond and recover from disasters were connected to each other and to their culture. They valued their community. So let’s give credit to our communities – they are connected and they are strong. They are more prepared than they think. Fear-based, prescriptive messaging fails to take that connected strength into account as it tries to educate communities. It begs people to act, based on risk and concern, rather than capitalizing on the existing bonds that are created when communities experience life together. As the world changes and its residents adapt and change, many of the strategies we use to educate must change. If we want to reach humans where they are, we need to communicate with them as they are. So, welcome to the future of preparedness – where we believe in connection, not catastrophe.