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2008 Cisco Systems, Inc. All rights reserved. Cisco Public 1

Version 12, Q1, FY09

Cisco ITExecutivePresentationCisco on CiscoOverview

Produced by the Cisco on Cisco team within Cisco IT


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2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Contents

1. How Big Is Cisco?2. Cisco on Cisco

Technology and

Service Snapshots3. About Cisco on Cisco and

Value Add

4. Further Resources


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How Big Is Cisco?


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How Big Is Cisco?Technology and People

300 locations in 90 countries

400 buildings

7 critical enterprise productiondata centers( ScientificAtlanta, Webex and Linksysoperate their own datacenters)

1500+ labs worldwide(500+ in San J ose)

60,000+ employees andcontractors

25,000 channel partners

110+ application serviceproviders

210+ business and supportdevelopment partners

More than 180,000 peopleworldwide in the extended

Cisco family


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Cisco Runs on a Cisco Infrastructure

360 ContentEngines (and 35

WAEs for WAAS)

130+ MDS 9000Multilayer Directors

68,000+ CiscoSecurity Agents

66,000+ Cisco

Unity Users 113,000+ IP Telephones and30,000+ IP Communicators

14000+ RemoteAccess Routers(12,000 concurrentVPN connections)

7000+ AccessPoints

3000+ Routers and

3600+ Switches

304 TelePresenceSites


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2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Cisco Global WAN 2008

Cisco Backbone WAN 2008Legend

Sydney

India

LA

San Jose

Denver

DallasAtlanta

RTP

KanataAmsterdam

London

Hong Kong

Tokyo

Shanghai

IP VPNNetwork

Orlando

Sao Paulo

OC48 - STM16 - 2.5 Gbps

OC12 - STM4 - 622 MbpsOC3 - STM1 - 155 Mbps

Bahrain

Chicago

New York

Singapore


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Cisco Faces the Same Challenges As ItsCustomers

Versatility

Performance

Functionality

Ease of Operationand MaintenanceSecurityCost of Ownership

GlobalizationEnabling Innovation


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Gains from Using Cisco SolutionsWithin Cisco

Data Center and Storage

Networking

OPERATIONAL EXCELLENCE

Cisco MDS 9000 improvesstorage utilization and reducesdata center costs

COST SAVINGS

Total cost of ownership (TCO)reduced from $0.12 to$0.01MB

$71M storage-related cost

avoidance from Fiscal 04-08

Data Center

Core Routing and Switching

PRODUCTIVITY

Latency minimized via shortestpath any-to-any topology

COST SAVINGSIP VPN: 4 x bandwidth (no extracost)

International VoIP calling

Overall cost reduction of 23%

through modernized IP networkOPERATIONAL EXCELLENCE

IP VPN: 1 network connection =flexible office adds/moves

Network Systems

Core Routing and Switching




Virtual Private Networks

PRODUCTIVITY

VPN improves mobility, globalcollaboration, employee morale

and retention


VPN Concentrators support60,000+ employees

At any time, Cisco has over12,000 VPN connections

Security

PRODUCTIVITY

Transparent solutionminimizes business disruption

and protects critical businessinformation

COST SAVINGS andOPERATIONAL EXCELLENCE

Less time fighting and fixingattacks reduces businessdisruption

Security

Wireless LANs

PRODUCTIVITY

Mobile, collaborative workforce =86 mins of additional productive

time/user/day(US$24.5k/user/yr)COST SAVINGS

$400$700/employee cablingcost savings

90% reduction in service

impacting incidents (avoidingUS$1.5M/yr in lost productivity)


20% reduction in hel desk calls

Mobility




Unified Contact Center Unity Voice MessagingUnified Communications

PRODUCTIVITY

Collaboration features sharemore information than just voice

OPERATIONAL EXCELLENCEDecreased repeat call volume

Reduced talk time (from 3 to 2minutes) with higher customersatisfaction ratings

COST SAVINGS

$30K/month on tie lines

$19K/month on carrier routing

PRODUCTIVITY

Use of IP tools from almostanywhere in the world

OPERATIONAL EXCELLENCEAutomated global monitoring,management, and upgrades

COST SAVINGS

Removal of PBX lease and

maintenance contract costsCost savings on long distancecall charges, cabling, andoperational costs

PRODUCTIVITY

New ways to handle voicecommunications

OPERATIONAL EXCELLENCEIn house support acrossfewer locations

COST SAVINGS

Proprietary system

replacement = 86% reductionin voice-mail systems and 92fewer locations

Unified Communications




PRODUCTIVITY and VALUE AREAS

Travel Reduction

Employee Productivity

New Business Models

Business Continuity

TelePresence

CTS3000

CTS3000CTS3000

CTS3000

COST SAVINGS:

$132.46M saved to date (36,864+meetings avoided travel)

Target saving of $240M within 3 years(5% reduction)



Gains from Using Cisco ServicesWithin Cisco

SMARTnetRemote Operation

Services

NetworkOptimization

Services

Real-time monitoring andmanagement of WAN,LAN and TelePresence out tasked to CiscoRemote OperationServices

IT staff focused on corecompetencies, personaland professional growth

4,000+ devices managedas of Q1 FY09, includingall Cisco TelePresencesites (250+systems)

Change and ReleaseManagement

Uniform, global approachsupported by ServiceLevel Agreements,metrics, and reports

Each Cisco Division(CDO, Linksys, Scientif ic

Atlanta, WebEx) wi ll havethe same foundationservices

Technical support Repair or replacement of

defective equipment

Planning and designservices to assist withnew technologies

Efficiencies used for

software updatemanagement

Tools automate certaintasks and functions

Industry knowledge



Gains from Using Cisco Services Within Cisco

Network Assessmentand ImprovementServices (NAIS)

High TouchTechnical Support

(HTTS)

ApplicationVulnerability

Assessment (AVA)

On-demand access to CASubject Matter Experts

Network-leveltroubleshooting with

addit ional tools andresources

Quicker access toinformation andresources

Detailed root causeanalysis assistance

RMA assistance

Internal threats are moreserious than external!

Probe web-basedproduction and

developmentapplications forvulnerabilities

Affirm integrity ofapplication access

controls Essential for SOX

compliance

Industry best practices

Objective assessmentfrom outside ones ITorganization

Assurance that correctprocesses are followed

Encourages use of theITIL framework incustomers environment



About Cisco on Cisco

and Value Add



The IT Customer Strategy and Success team consists of the Cisco on Ciscoand IT Customer Engagement teams. Both teams str ive to enhance Cisco salesefforts. The goal of IT CS&S is to influence customer buying decisions bydeveloping trusted partnerships with the sales team and sharing Cisco IT

expertise and best practices. IT CS&S also collaborates with IT and Ciscodevelopment groups to drive innovation and the integration of products andsystems that result in enhanced customer success.

IT Customer Strategy and Success Team



The Cisco on Cisco Principle

First and bestcustomer approach

Communicate lessons learned for customer success in

reaping the rewards of new technology and services Support sales growth and customer confidence by sharing

best practices and leveraging internal technical design,implementation and operation practices, and a solutions-based strategy

Provide feedback to Cisco engineering and service teamsto enhance product, services and solutions success

Support the Cisco end-to-endand The Network is thePlatformmarketplace architectural approach

Demonstrate through first adoptionthat processreengineering, investments in applications, servicesand network infrastructure drive higher levels ofproductivity and operational agility

Provide training opportunities for all relevant Ciscoorganizations, including channel and training partners toincrease Cisco on Cisco understanding and application



To provide Cisco customers and sales teams with accurate and timelyinformation about our internal deployments of leading Cisco productsand services, resulting business benefits and IT best practices, inorder to help others succeed, shorten sales cycles and to improve our

customer satisfaction.

Cisco on Cisco Mission Statement

Transform the Customer Experience



Cisco on Cisco:Customer Engagement Strategies

IT Giving Back These engagements create opportunit ies to learn from

customers. Lessons are brought back into the organization, creatingvalue add for IT.

EBCs, IT CEs, high-touchengagements

1 1

1 ManyIndustry events,conferences, workshops

Web ContentCD distribution, newsletters,

training, presentations, casestudies, Cisco best practices

Customers and

Partners



Cisco on CiscoFirst Reference Account Objective

Customer

Engagements

EBCs and othercustomer briefings

Analyst events

Networkers, expos andsolutions forums

IT roadshows

Conference calls

Multicustomer VirtualEvents

Newsletters

Internal/externalWebsite

Field Websiteintegration

Training: New Hire,seminars, and E-Learning Series

CDs, DVDs

Communications Technology

Deployments

Demonstrate Ciscobest practices, solutiondesign and lessonslearned through

showcasing our owntechnology



Cisco on CiscoFirst Reference Account Objective

Product and Service

Details

Product and servicerequirements

Enterprise market needs

Product and service gaps

New services

Product and serviceintegration test

Alpha

Beta

Early field trials

Solution architecture

Global enterprisereadiness

Scalability

Security

Implementation,integration, operation andmaintenance

Training materials, Cisco

IT leading practices Key solution benefits and

value case

Solution ReadinessBusiness Value case

and Cisco IT Leading

Practices

White papers

Migration strategies

Lessons learned

Business case studies

Executive briefings

Technology TutorialsVoDs

Q&A Videos and MP3s



Cisco on Cisco Sales Value Add

Sales Lead Generation

Cisco Best Practices for Customers

Build Relationships

Cisco as Trusted Advisor

ValueAdd



Cisco on Cisco Learning Zone

E-Learning Series: Provide training offerings in threelearning tracks and six specialist paths with associatedtests to assist employees in developing the skills they

need to understand and speak about Cisco on Cisco atvarious levels.

Executive Presentations: Empower employees to

confidently call out the main points of each case study andbe able to back up these points with more detailed data. Atthe end of each training, employees should be familiar withthe technology, its application and value to Cisco.

Integration Program: Work collaboratively withinternal Cisco run training channels, external Cisco runtraining channels, external learning partner organizationsand partners to identify areas for the strategic integrationof Cisco on Cisco materials and resources into theirrelevant organizations to increase Cisco on Ciscounderstanding, application and value.



Cisco on Cisco Learning Zone (Cont.)

New Hire Training:Through an introduction to Ciscoon Cisco, employees will:- Learn about Cisco on Cisco and its value to customers

- See examples of Cisco-powered network- Understand resources to learn more about Cisco on Ciscoat varying competency levels

Multicustomer Virtual Events: Virtual Talk to theExpert events where CIOs and IT Directors ofprominent Cisco customers are invited to attend a 90

minute presentation given by a Cisco IT SME, viaTelePresence. Customers are able to attend from Ciscopremises near their location. Gives customers theopportunity to speak face-to-face to a Cisco IT expert.

Focus Group and Client Study: A research exercise,including a Focus Group to help the Cisco on Cisco teamget closer to clients by understanding their contentrequirements, training needs and priorities. The results ofthe study will help in tailoring current offerings moreeffectively to users and to identify new trainingopportunities.


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Cisco on Cisco WebsiteSupporting Sales and Customers

Customers trust Cisco IT experience:

We share real world business problems andsolutions, designs, drawbacks, benefits andlessons learned

Customers want to know how Cisco IT uses

leading edge Cisco solutions to solve real worldbusiness problems

We offer (Web, CD, DVD, print, video, MP3) on:

Case studies

Operational practices

Design guides Presentations and VoDs

We generate:

2500 customer leads to date (2006)

260,000 downloads a month (2008)

630,000 combined page visits a month (2008)

"Cisco on Cisco is often the best salesman we have.

Paul Ruinaard, Regional Sales Manager, South Africa


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Cisco on Cisco Offerings

EXECUTIVE PPT TUTORIALS Q&A CASE STUDIES

OPERATIONAL GUIDES

CD & DVD TECH PRESENTATIONS

VIDEOS CUST. ENGAGEMENTSEVENTS

CUSTOMER WEBSITE

INTERNAL EXTERNAL INTERNAL & EXTERNAL

NEWS & NEWSLETTERS OPERATIONAL GUIDES

E-LEARNING / TRAINING


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Further Resources


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A key competitive

advantage for Cisco ishow we use our owntechnology to drive

productivity.

John Chambers,

President and CEO,

Cisco


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