cisco mts

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 1Cisco Public 1© 2012 Cisco and/or its affiliates. All rights reserved.

Peek into the Future

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

Mobile Momentum

Metrics

Global Mobile Data Traffic Drivers

By 2016…

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016

More Mobile Connections

More Mobile Users

Faster Mobile Speeds

More Mobile Video

2G 3G4G


By 2016, nearly three-fourth’s (71%) of the world’s mobile data traffic will be video. Mobile video traffic will double every year between 2011 and 2016.




By 2016, 60 percent of mobile users (3 billion people) will belong to the Gigabyte Club, generating more than one gigabyte of mobile data traffic per month.

In 2011, 0.5 percent of mobile users belonged to the Gigabyte Club.




Mobile Network Speeds to Increase 9-fold by 2016 The Average Mobile Connection Speed (315 kbps in 2011) will Grow at a 56% CAGR, Exceeding 2.8 Mbps in 2016

(kbps) 2011 2012 2013 2014 2015 2016 CAGR 2011-2016

Global

Global Speed – Avg. Mobile Connection 315 504 792 1,236 1,908 2,873 56%

Global Speed – Avg. Smartphone Connection 1,344 1,829 2,425 3,166 4,102 5,244 31%

By Region

Middle East & Africa 89 206 434 850 1,555 2,618 97%

Central & Eastern Europe 205 396 739 1,316 2,228 3,476 76%

Latin America 125 227 396 673 1,082 1,627 67%

Western Europe 667 1,196 1,967 2,960 4,163 5,549 53%

Asia-Pacific 337 497 732 1,101 1,697 2,608 51%

North America 1,138 1,712 2,485 3,531 4,923 6,785 43%

Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings


2011 2012 2013 2014 2015 20160

2,000,000,000

4,000,000,000

6,000,000,000

8,000,000,000

10,000,000,000

12,000,000,000

14,000,000,000

16,000,000,000Offload Traffic from Mobile Devices

Cellular Traffic from Mobile Devices

Exa

byt

es p

er M

on

th

Global Mobile Data Traffic Offload22% of Mobile Traffic to be Offloaded in 201611% of Mobile Traffic Offloaded in 2011

22%

78%



Covers in most of the places where we are.

Source: Cisco IBSG Connected Life Market Watch, 2011

Location of Mobile Usagepercentage of total time spend in activity

Mobile Internet Mobile Video

42%49%

17%14%

20%21%

20% 16%

Office

In-transit

Home

Other Indoor Location

80% Internet

84% Video

Base: Respondents engaged in activity

WiFi Addressable


What are the Service Providers looking for

New revenues

Generate new revenue streams via innovative wireless services

Reduce churn

Increase customer loyalty & stickiness offering a complementary service

High-speed access

Provide higher speeds for smartphone users cost-effectively

Brand enhancement

Associate service provider brand with innovation & consumer experience

3G-like experience

Extend the mobile service in a transparent manner


News Room


The Latest in Trends

Integrated Small Cell Solution

Next Gen Hotspot (HS 2.0)Community

WiFi

• 3G+LTE+WiFi Radio

• Integrated packet core for macro radio, Wi-Fi and Femto

• Common subscriber mgmt/policy/authentication for seamless service integration

• Seamless roaming and secure authentication between operators

• Solution available to software upgrade majority of 12M Cisco Access points

• Validated as 1st HotSpot 2.0 solution by WBA

• Infrastructure owned by 1 Operator with a shared SSID

• Residential and HD

• Crowdsourced WiFi: Share a little WiFi at home and enjoy access to millions of hotspot everywhere

Cisco has 65% Market Share in Global WiFi Deployments


Service Provider Wi-Fi SolutionFour Pillars

Key SP Wi-Fi Requirements

Mobility, Carrier-Grade, Scalability, Security

Cisco Solution Pillars

Intelligent Radio

Unified Architecture

Seamless Experience

Converged Core


Cisco SP Wi-Fi: Global Customers

• 65%+ market share in Wi-Fi

• Nearly 12 million APs deployed

• Nearly 700 engineering resources focused on Wi-Fi

• Over 200 Service Provider customers worldwide

• Business models: Hotspot, venue, off-load, customer retention and service extension


Cisco SP Wi-Fi: Case Studies

• Over 100,000 Cisco APs

• Wholesale off-load


• Indoor + Outdoor + Venue mix

• Complete Cisco Solution


• Retail Hotspots Starbucks McDonalds

• 3G Off-load

• Stadiums

• In-flight Wi-Fi access service

• Same service is customized for each airline

• Complete Cisco solution

• Over 25,000 Cisco Aps

• Over 10,000 locations


Next Generation Hotspot Roam, Authenticate, Monetize

SEAMLESSSimplifies network

discovery and selection for

seamless cellular data offload

SECUREExtends existing

SIM-based authentication

techniques over encrypted Wi-Fi

RELIABLECarrier-class

solution

PROFITABLEEnables location-based and value-added services

802.1x , EAP-SIMAuto SIM credentials

Encrypted Wi-Fi Link

802.11i

1

802.11u

2 3 4

Mobile “concierge” serviceMobile Service Advertisement Protocol

(MSAP)


History of SP Wi-Fi Authentication

802.11AppleAirport

WebAuth

WISPr1.0

AppleiPhone

WISPr2.0 HS2.0

1997 1999 2003 2007 2010 2011

TRUSTED WI-FI NETWORK

802.1x/802.11i 3G Offload

EAP-FASTEAP-SIMEAP-TLS

802.1x902.11i

UNTRUSTED WI-FI NETWORKWeb-Based Auth/No EncryptionMostly Hotspot Side Business

UsernamePassword

UsernamePassword

UsernamePasswordEAP-SIM

Portal Page

AutoPortal Page

AutoPortal Page


Hotspot 2.0 Technology Creates a 3G-Like Experience

Automatic network selection

Transparent authentication

Secured air interface

Security: rogue prevention

Transparent roaming

Full mobility & portability

MCC MNC

EAP-SIM/AKA

A5

A3/A8

802.11u

EAP-SIM/AKA

802.1x

802.1x

802.11u

Hotspot today Hotspot 2.0

Hotspot 2.0 and Service Provider WiFi:Same transparent experience as the mobile network ...


Example: Automatically Connect to Movistar Wi-Fi When Available*

* Starting from the 2nd access and initial device registration; User oriented to leave Wi-Fi on;

User steps into Movistar Wi-Fi service area1 Network automatically

detects & authenticates device (no user intervention)2 3 User is now

connected to the Internet over Wi-Fi

cisco mts

Documents