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2019BRANDING GUIDE

2019BRANDING GUIDETable of Contents

1.1 Primary logo 11.2 Logo formats 21.3 Clear space 31.4 Logo color specifications 41.5 Size 41.6 Placement 5-61.7 Logo usage - acceptable uses 61.8 Logo usage - unacceptable uses 7

2.1 Tagline 82.2 Acceptable tagline formats 82.3 Tagline clear space 92.4 Tagline color 102.5 Tagline usage 11

3.1 cvi42® wordmark 12-133.2 cvi42 color palette and formats 143.3 cvi42 | report42 153.4 cvi42 | report42 color palette and formats 153.5 cvi42 application icons 15

5.1 Font usage 16

6.1 Download 17

File updated : 22 -04-2020

1.1 Primary logoAssure brand recognition by using the primary logo thoughtfully.

Symbol

Logotype

Circle CVI logo

1

1.2 Logo formatsThe logo is available in the following formats below.

Black for use on B&W printing

Full color RGB or CMYK for use on white or light backgrounds

Single-color, black for use on B&W printingSingle-color, black or white for use on dark, colored, textured or image backgrounds

2

1.3 Clear spaceKeep our logo outstanding in any circumstances by framed within a clear zone. This applies to placement’s guidance for any visual usage.

Standalone symbol can be use on a limited space situation** Limited space smaller than 0.3” for print or 50 pixel height on screen

3

#81b141R129 G177 B65C56 M11 Y100 B0Pantone 376C

#ccdc00R204 G220 b0C25 M0 Y100 B0Pantone 389C

#ccdc00R204 G220 b0C25 M0 Y100 B0Pantone 389C

#000000R0 G0 B0C0 M0 Y0 B100

#FFFFFFR255 G255 B255C0 M0 Y0 B0

#808181R128 G129 B129C52 M43 Y43 B7Pantone Cool Gray 9C


1.5 Sizes The logo size should be reasonable for legibility. The minimum size is 1 inch or 90 pixel height and stand alone symbol can be considered for replacement with limited space situation.

1.4 Logo color specifications

For print 0.3” (7.62mm)

For screen 50 pixel height


#000000R0 G0 B0C0 M0 Y0 B100

Color Palette Black and White

Logo minimum size

For print1” (2.54mm)

For screen90 pixel height

Standalone symbol can be used when space is extremely

limited.

4

1.6 PlacementThe logo placement depends on the purpose of use. The guidance listed below is a start.

Left - aligned

Right - aligned

5

Center - aligned

1.7 Logo usage - acceptable uses

Color logo on a white background White logo on a dark image background White logo on a dark color background

Black logo on a light image backgroundColor logo on a light gray background (flat or gradient)

Black logo on a bright color background (flat or gradient)

6

Typesetting “Circle Cardiovascular Imaging” as a font

CARDIOVASCULARIMAGING

Circle

Distorting the logo

Partially scaling the logo

Cropping off any part of the logo Changing logo color

Putting a frame around it

Placing against a background that compromises its legibility

Using the “Circle Cardiovascular Imaging” logotype by itself

Repositioning or resizing the symbol relative to Circle CVI logotype

Using offensive drop shadows

1.8 Logo usage - unacceptable uses

7

2.1 TaglineTagline represents a high level brand message, emphasizes our core values and mission. Please follow the capitalization rules in the exact format as below.

2.2 Acceptable tagline format

At the Heart of IMAGING


At the Heart ofIMAGING


Font Face: Open Sans

Semibold

Light

Extra Bold Italic

Set your ideal font size on first line, and adjust the font size on 2nd line by justify alignment.Leading between 2 lines should be the same font size as “IMAGING”.e.g. 26pt/26pt leading

Same font size throughoutthe whole sentence

Same font size throughout the whole sentence.Breaking “IMAGING” to 2nd lines and align center. Leading between 2 lines should be the same as the font size,e.g. 26pt/26pt leading

8







2.3 Tagline colorPlease use the following color combination only.

At the Heart of IMAGINGAt the Heart of IMAGING










#000000R0 G0 B0C0 M0 Y0 B100



Color Palette Black and White

9

2.4 Tagline clear spaceThis is important to keep a clear space between tagline and other graphical elements .








minimum space

minimum space

minimum space

10




Aligning tagline or partnership logo should follow clear space rules. The separating line (1pt) between logos can be created by the vertical line glyph in the Circle CVI at the same size as the logo.

2.5 Tagline usageTagline can be used in any marketing materials to make strong public statement.

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3.1 cvi42® wordmarkcvi42 are registered trademarks and can be marked with “®”.In both print and web materials, an attached trademark will be included on the first mention of the trademarked product’s name. After a product’s name has been identified, the trademark symbol will not be included in any further mentions of this product within the document/webpage.

Grey line should not applied in the scenario below

Aligning tagline or partnership logo should follow clear space rules. The separating line (1pt) between logos can be created by the vertical line glyph in the Circle CVI at the same size as the logo. Please be aware logo minimum size is 1” for print / 90 pixel

height for screen (refer to 6.1.5, p.9)

cvi42®

cvi42®cvi42®

cvi42®cvi42®

Open San Semibold 60pt

Open San Extrabold 52pt

Registered trade mark font size 6pt9pt

8/7pt16/14pt23/20pt30/26pt

46/40pt

Open San Regular 12pt

Symbol minimum size0.3” for print /

50pixel height for screen

Registered trade mark sizes are

different for each logo size. And it should not

smaller than 6pt.

minimum space

12

When cvi42 wordmark used along with Circle CVI logo. 1pt grey line can be applied in between the two logo or without it.


cvi42®

cvi42®

cvi42®

cvi42®

cvi42®

cvi42®

Here is the measurement conversion chart for cvi42® wordmark when you use text format rather than graphical form.

82pt 72pt 15pt

71 62 1468 60 1367 58 1265 56 1262 54 1260 52 1258 50 1155 48 1152 46 1050 44 1048 42 946 40 944 38 942 36 840 34 837 32 834 30 732 28 730 26 627 24 625 22 623 20 622 19 621 18 619.5 17 618.5 16 617.5 15 616 14 615 13 614 12 613 11 612 10 610.5 9 69.5 8 68 7 67 6 66 5 6

pt (points) - font size measured

Open San Semibold Open San ExtraboldOpen San

Regular

cvi42®

13

14

White logo on a dark image background

3.2 cvi42® color palette and formatscvi42 wordmark is available in the following below.

cvi42® cvi42® cvi42®




#000000R0 G0 B0C0 M0 Y0 B100

Color Palette

Registered trade mark always in black

and white.

cvi42® cvi42®

cvi42® cvi42®

3.3 cvi42 | report42

3.4 cvi42 | report42 color palette and formats

3.5 cvi42® Application icons

cvi42 server cvi42

cvi42 branding

Open Sans Regular 57pt

Open Sans Semibold 57pt

Open Sans Extrabold 50pt

cvi42 report

cvi42 report

cvi42 report

cvi42 report

cvi42 report

cvi42 report

cvi42 report

15

P.14

4.1 Font UsageUse the official font “Open San” at all time to ensure a consistent and recognizable look for all Circle CVI and cvi42® materials.

Open Sans LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans Semibold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Calibri LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Calibri Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Calibri RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Calibri ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Calibri Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans ExtraboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Open Sans Extrabold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789~!@#$%^&*()[]{}/|\<>_+-=,.?:;”

Print font, Digital font (for screen,email, word document and powerpoint presentation)

Open Sans

Alternative font for email

Calibri

cvi42® offers a customizable user-tailored workflow for each of your exam acquisition protocols.

Example: Open Sans / 9pt

cvi42® offers a customizable user-tailored workflow for each of your exam acquisition protocols.

Semibold 10.5pt Regular 6pt Regular 9ptExtrabold 9pt

Example: Calibri / 11ptRegular 11pt Regular 11pt

Bold 11pt

Registered trade mark minimum size rule

does not applied on email, ® use same font

size as paragraph

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5.1 DownloadThis section host all of our downloadable brand resources.

LogosPDF/PNG

The logo is to be used for all printed collateral including all printed publications, advertising, billboards, backdrop, posters, flyers and product packaging.

circle_logo.zip

Circle CVIBranding Guide

circle_branding.pdf

FONTSOpen Sans

opensans.zip

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https://www.circlecvi.com/go/branding-circle-logo

https://www.circlecvi.com/go/branding-open-sans

https://www.circlecvi.com/company/brand-guidelines/

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