cim november 2015 issue

Dubai gets smart Adelaide on repeat

for delegates Deconstructing events

eight page pull-out

A world of difference

Village Roadshow Theme Parks

Print Post Approved PP100008072

NOV 2015

Te Puia, Rotorua

businessevents.newzealand.com

Offering world-class facilities, spectacular landscapes, an unmatched array of activities all within easy reach, and warm, welcoming people, New Zealand will take your next event from ordinary to extraordinary. Plan the conference they’ll never forget today.

A business event in New Zealand goes beyond expectation.

http://businessevents.newzealand.com/en-au/

www.cimmagazine.com Convention & Incentive Marketing, November 2015 3

16

CONTENTS

On the coverDining with dolphins or daring to conquer the steepest drop in the Southern Hemisphere, Village Roadshow Theme Parks make the world of difference at any event.

Print Post Approved PP100008072

OCT 2015

Connect four

Pan Pacific Hotels Group

New Caledonia on the radar

The many flavours of Singapore

Team Gold Coast sets sights on 2018

CIM1015.indd 45 13/11/2015 4:34 pm

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Don’t miss

Look out for these topical news-based video stories on our website, www.cimmagazine.com, and in the CIM iPad app, to delve deeper into the issues behind the print stories.

REGULARS04 Publisher’s word

06 News

20 Q&A Laura Tucker, The Appointment Group

21 Talking point Ian Wainwright, AIME event director

43 Venue update

36 Event report Novotel Twin Waters Resort,

Sunshine Coast

37 Meeting people

38 PCO Association

FEATURES10 Cover story Village Roadshow Theme Parks

12 Darwin Top End people pleaser

16 Dubai UAE high achiever

22 ITB Asia Asia on show in Singapore

24 Adelaide Satisfaction high on the agenda

30 Thailand Whetting the appetite for delegates

06

Te Puia, Rotorua

businessevents.newzealand.com

Offering world-class facilities, spectacular landscapes, an unmatched array of activities all within easy reach, and warm, welcoming people, New Zealand will take your next event from ordinary to extraordinary. Plan the conference they’ll never forget today.

A business event in New Zealand goes beyond expectation.

12

4 Convention & Incentive Marketing, November 2015 www.cimmagazine.com

Two separate events this month showcase our creative and wonderful events sector albeit in very different ways. The

Australian Event Awards for 2015 have just been announced giving the winners and the industry as a whole plenty to celebrate. South Australia came away with plenty to be happy about snagging not just the State and Territory award (for the first time) but seven other awards in differing categories along the way. South Australia Minister for Tourism Leon Bignell showed how good he is at plugging the best of his State giving us another rousing speech about Adelaide and the State’s renaissance as an events destination, comparing it to Austin (Texas) and Portland (Oregon) as a “funky” city to watch out for.

The other must do event this month is the PCO Association Conference and Exhibition, which incidentally is being held in Adelaide. This year’s annual conference has been a sell-out with 60 booths sold. This vote of confidence shows just how important it is to keep up to date with every aspect of industry from sponsorship and pitching to social media. Finding time to go to these sort of events may be getting harder and harder but not finding the time is a one way ticket to irrelevance.

Before I hang up my keyboard for this month I just wanted to have one gripe. There were more than the usual no shows among the award winner at this year’s Australian Event Awards. I understand that we are all busy and can’t always find the time to fly into Sydney for one night. But if you made the effort to throw your hat in the ring and were then lucky enough to get to the final, surely sending in some form of written or video thank you isn’t too much to ask? Seeing host Catriona Rowntree diplomatically make excuses for so many winners was the one down point of an otherwise fantastic evening. And many congratulations to all the winners, especially the ones that turned up to say thank you.

Adelaide continues to change, develop and entice an increasing number of business delegates, who are eager to see a city exceeding expectations. See the full story on page 24.

THIS MONTH’S TOP STORY

PUBLISHER’S WORD

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Gold CoastB U S I N E S S E V E N T S

N O T H I N G L I K E Y O U E X P E C T E X A C T L Y W H A T Y O U ’ R E L O O K I N G F O R

The Gold Coast is famous for fun, but it’s also a world-class meeting, incentive, conference and exhibition destination. Inspiring, energetic and exciting, the Gold Coast is the perfect destination for any business event, from intimate

meetings to spectacular gala events.

GOLDCOASTBUSINESSEVENTS.COM

http://goldcoastbusinessevents.com/


INDUSTRY NEWS

Starwood acquisition puts Marriott on topStarwood Hotels & Resorts Worldwide has officially announced that it has merged with Marriott International creating the world’s largest

hotel company. Combined, the companies operate or franchise more than 5500 hotels with 1.1 million rooms worldwide.

New Chinese airline to boost visitationMore visitors from China are expected to visit New South Wales, with Chinese carrier Hainan Airlines to begin flights to Sydney next month.

Hainan Airlines will introduce flights between China and Australia, with non-stop services from Xi’an to Sydney on December 24.

Brain experts to meet on Gold CoastExperts from across the globe will descend on the Gold Coast to attend the 13th Congress of the World Federation of Interventional and

Therapeutic Neuroradiology at the Gold Coast Convention and Exhibition Centre. The conference (November 9-13) will attract around 1200 delegates.

Rydges Campbelltown launches new dining concept

Rydges Campbelltown, in Sydney’s southwest has unveiled new dining and bar concept OTIS, a 400-guest restaurant, bar and outdoor terrace with

a craft brewery. Tailored for locals, visitors and corporate guests, OTIS Bar and Grill underwent a $700,000 transformation of the ground-floor entertainment area of the hotel.

Singapore sees drop in business events visitorsSingapore has recorded a 12 per cent drop in business events visitor numbers for the first half of 2015, according to figures released by

the Singapore Tourism Board. The fall in business visitors was accompanied by a 19 per cent slump in tourism receipts for the same segment of visitors.

NEWS BRIEFS

NSW’s thriving food scene

The NSW Government’s latest campaigns featuring the State’s food and wine experiences have delivered an additional domestic and international visitor spend of over $20 million in the last 12 months.

Minister for Trade, Tourism and Major Events Stuart Ayres said over 20 campaigns were run globally by the State’s tourism and major events agency Destination NSW with partners including airlines, travel agents and wholesalers along with Tourism Australia.

The campaigns highlighted the taste experiences of the Hunter Valley, Orange and Mudgee, the Legendary Pacific Coast, the Blue Mountains, the South Coast and Sydney.

“NSW is enjoying somewhat of a food and wine tourism revolution with more visitors coming to our State to enjoy our

award-winning beers, ciders and stunning wineries to our fresh produce from local producers and providores, outdoor dining in magnificent settings and our world-class restaurants,” Ayres said.

Destination NSW CEO Sandra Chipchase said the promotion of food and wine experiences, including leveraging Tourism Australia’s Restaurant Australia, has become an integral part of Destination NSW’s marketing campaigns. “More than 36,000 agents globally took part in NSW food and wine training and over 70 new food and wine packages were delivered to our priority international markets including Japan, China, South Korea, Singapore, New Zealand, USA, India and the UK,” Chipchase said.

Cairns has been announced as the official event city for the Gold Coast 2018 Commonwealth Games (GC2018).

Commonwealth Games Minister Kate Jones and Cairns Mayor Bob Manning signed the Statement of Principles which formally outlines the city’s responsibilities in delivering events and activities associated with GC2018.

Jones said the Cairns Regional Council would work in partnership with the

Queensland Government, and GOLDOC – the Games organisers – to deliver a world-class event.

“As host of Commonwealth Games basketball heats, Cairns will be front and centre when the action starts in April 2018,” she said. “The city will also roll-out arts and cultural activities during the Games.

“Cairns has a great opportunity to leverage this major event for tourism, sporting, culture and legacy benefits.”

Cairns joins Commonwealth Games team


Hospitality company Trippas White Group has been named National Winner of the Site-Contract Caterer award for its work with the Australian Institute of Sport (AIS) in Canberra.

The award was part of the Savour Australia Restaurant & Catering HostPlus Awards for Excellence 2015.

“We’ve worked closely with the team at the AIS to showcase a range of diverse events at the venue and we’re pleased to have received industry recognition in such a competitive marketplace,” said Trippas White Group managing director Joseph Murray.

“It’s rewarding that our goal to provide an exceptional experience meets with the Awards’ best practise standards.”

Trippas White Group began as the exclusive catering partner of the AIS in May 2013, operating the café and events across the facility.

Trippas White Group gets gold at sporting institute

Melbourne to welcome leaders in stem cell researchMelbourne will host the 16th Annual Meeting of the International Society for Stem Cell Research (ISSCR) at the Melbourne Convention and Exhibition Centre in June 2018.

“Securing this Meeting is a major coup for Melbourne and for Victoria and recognition of our expert community of stem cell researchers,” said Melbourne Convention Bureau (MCB) CEO Karen Bolinger.

“Our history of innovation and collaboration was one of the many reasons that enabled Melbourne to secure the Meeting over strong competition from Beijing.”

The Annual Meeting is the largest forum for stem cell and regenerative medicine professionals from around the world, and will attract an estimated 3000 delegates.

Dimmi and iVvy partner upOnline restaurant reservation company Dimmi has announced a new partnership with iVvy, an online marketplace that allows Australians to search and compare function space.

“We love the iVvy product and we’re excited to help expand their great work in the Aussie restaurant sector,” said Stevan Premutico, CEO and founder of Dimmi.

“At Dimmi our goal is to help restaurants run a better business and we see this exclusive new partnership as a critical part of that aspiration.”

The partnership will provide restaurants with an easy-to-use and affordable event management solution that will assist with lead generation and management of bookings in order to maximise revenue. It will also connect restaurants with a new type of customer – the event organiser.

“We are excited to work with Dimmi to deliver a seamless solution for the hospitality industry,” said Lauren Hall, CEO iVvy.

“iVvy’s function management provides restaurants and hotels with the opportunity to streamline processes and improve profitability.”

Gold Coast welcomes influx of delegates

The Gold Coast is set to host five major international conferences in November that are expected to attract around 1800 international delegates.

Anna Case, director of Gold Coast Business Events, said the events represented an inspiring influx of social capital to the academic and broader community with the arrival of world renowned specialists and leaders in their field.

From November 4-11, the Asia Pacific Conference on International Accounting Issues will draw in 250 delegates to the Intercontinental Sanctuary Cove.

Followed by the Australia – China Tissue Engineering and Regenerative Medicine Research Forum, with 80 delegates at the Crowne Plaza Hotel on November 5-7.

The Congress of the World Federation of Interventional and Therapeutic Neuroradiology with 1200 delegates will take place at the Gold Coast Convention and Exhibition Centre on November 9-13.

Followed with the Interdisciplinary Cerebrovascular Symposium of 100 delegates at the Crowne Plaza Hotel on November 13-14, and the International Conference on Neurology and Epidemiology with 220 delegates at Mantra on View and Griffith University on November 18-20.

“The most obvious impact of these events is the significant contribution they make to the local economy, with business events delegates typically spending double that of a leisure tourist,” Case said.

“These conferences also enhance our reputation as an emerging cultural and intellectual knowledge hub, with local experts proud to showcase their achievements to their international colleagues.”


Organised by

The ibtm® trademark is owned and protected by Elsevier Properties SA and Reed Exhibitions Ltd uses such trademark under licence. Reed Travel Exhibitions® is a registered trademark of RELX Group Plc.

GROW YOUR BUSINESSThe Asia-Pacific Incentives and Meetings Expo (AIME) is the leading business events and meetings exhibition in the Asia-Pacific region. It’s where 4,500 suppliers and

buyers unite for two powerful days of business, knowledge and networking.

Join us at the Melbourne Convention & Exhibition Centre on the 23-24 February 2016. Find out more about visiting at www.aime.com.au/visit

AIME is owned by ibtm events global partnerAIME is part ofAIME is organised by

Visitor registration opens for AIMEVisitor registration for the Asia-Pacific Incentives and Meetings Expo (AIME) has opened inviting the industry’s business and special events professionals to be inspired at the 2016 show, to be held on February 23-24, at the Melbourne Convention & Exhibition Centre.

Hosted by the Melbourne Convention Bureau (MCB), AIME 2016 will connect a global community of over 4000 people for two days of networking, education and business. Visitors will be able to engage with more than 700 exhibitors who will be showcasing the best the events industry has to offer, plus attend a series of dedicated networking events and be inspired by the line-up of internationally renowned industry speakers.

AIME event director Ian Wainwright says the show is the “must-attend” opportunity for the region’s events community.

“AIME is the largest international event of its kind in Australia and a valuable opportunity for visitors to meet with a

range of venues, suppliers, technology companies, agencies, convention bureaux and many more from across the globe – all under one roof,” he said.

“AIME is the show where inspiration begins and visitors will discover new innovations, the latest event trends and suppliers along with participating in an exciting array of fun social events.

“In such a vibrant and fast-moving industry it's crucial that AIME provides a forum in which to do business, share the most relevant industry information and offer a

creative environment in which to foster industry relationships.”

Back after this year’s haitus, the AIME 2016 Welcome Event returns on Monday February 22. The revamped AIME Knowledge Program will include a series of education seminars and will be even more accessible with its new home within the specially designed lecture theatres on the show floor. They will include “up close and personal” sessions with inspirational speakers from Saxton Speakers Bureau, among a raft of other speakers sharing global industry insights.

Register to attend AIME for free at

www.infosalons.com.au/AIME16M/start.asp Tickets on the door are $25

http://www.aime.com.au/


Air New Zealand to fly direct to VietnamAir New Zealand has announced it’s expanding its Pacific Rim presence introducing New Zealand’s first direct service to Ho Chi Minh City in Vietnam.

Air New Zealand will fly three times a week between Auckland and Ho Chi Minh City’s Tan Son Nhat International Airport on a seasonal basis, operating from June to October in 2016 with the potential to expand the season in subsequent years.

“Vietnam is an increasingly popular leisure destination with the number of Kiwis visiting the country up about 20 per cent in the past year,” said Air New Zealand CEO Christopher Luxon.

New flights between Auckland and Los AngelesAmerican Airlines will add a new nonstop service between Auckland Airport and its trans-Pacific gateway hub at Los Angeles International Airport in June 2016.

The new route will give customers of American airline direct access to Auckland, along with New Zealanders gaining more flight options and convenient connections to cities throughout the US, Mexico, the Caribbean, Central and South America.

“Auckland is a thriving destination for business and leisure travellers, and it adds to the growing strength of our global network across the Pacific,” said Doug Parker, American’s chairman and CEO.

The Auckland-Los Angeles service is supported by Jetstar’s domestic connections to 11 destinations within New Zealand and Qantas Group’s nearly 40 daily flights to Australia.

NZ NEWS

Tim Hunter to step down from CCT helmChristchurch and Canterbury Tourism (CCT) chief executive Tim Hunter has resigned, and will be leaving the organisation in February after more than five years at the helm.

CCT board chair Dave Hawkey says Hunter has guided the region’s tourism industry from crisis to recovery through a time of unprecedented challenges for the sector.

“Tim has steered the regional tourism industry through its toughest five years, and set us on a pathway to recovery to pre-quake numbers, despite the delays in restoring tourism and conference infrastructure,” he said.

“He has been committed to working with our

business partners and developing excellent capability amongst CCT’s marketing, Visitor Centre and Convention Bureau teams.”

The city has recovered 46 per cent of international visitor numbers lost as a result of the earthquake, and is heading for a positive 2015/2016 summer season. This year has seen a 13 per cent lift in international visitor stays in Canterbury and an 18 per cent boost in visitor traffic through CCT’s i-SITE Visitor Centre.

Hunter says he will continue to back tourism in the region, and “look forward to contributing over the next few months to help set the future path”.

Christchurch to host Social Enterprise World ForumChristchurch will host the Social Enterprise World Forum (SEWF) in 2017.

With 1200 delegates expected, it will be the largest international conference for the city since the February 2011 earthquake.

Ãkina Foundation chief executive Alex Hannant led a bid for the hosting rights at the SEWF in Italy in June with the backing of a number of partners.

“Hosting the SEWF in New Zealand in 2017 is an opportunity to further accelerate the development of our emerging social enterprise sector,” he said.

“It will give us exposure to the best international practice and strengthen relationships with the global movement. It also gives us a target to work towards in developing a cohesive and ambitious national strategy for the sector.

“New Zealand has made significant progress in the couple of years; however, our sector remains young, fragmented and underserved – we still have a way to go in terms of optimising the social and economic benefits on offer. The momentum amongst Kiwi social entrepreneurs and enterprising communities, plus their knowledge and effectiveness, will grow through this conference.”

Mayor of Christchurch Lianne Dalziel said the conference win was a positive reflection on Christchurch.

“While we continue to face massive reconstruction on multiple levels after the earthquakes in 2011, we are a model of community resilience and innovation – characteristics at the heart of social enterprise,” she said.

Christchurch and Canterbury Convention Bureau manager Caroline Blanchfield said the city was ready for a conference of this size and would be using a range of venues.

“A large conference with a community focus like the SEWF lends itself to using an array of alternative and interesting meeting venues, and by taking a citywide approach we will be able to deliver a great experience,” she said.


COVER STORY

When it comes to delivering events that are truly out of this world, Village Roadshow Theme Parks has it covered with six exciting venues on offer, and theming limited only by your imagination.

A new multi-million dollar Conference Centre, which can cater to up to a 1000 delegates, is the jewel in the events’ crown for Sea World Resort & Water Park which specialises in creating conferences and events with an extraordinary touch, suited to every occasion and budget.

Let the magic of Sea World transform your event into a once in a lifetime experience. Entertainment options include Cocktails with the Polar Bears or Sharks, Dinner with the Dolphins, a show with the Nickelodeon

Gang and a host of exciting rides and attractions.

Warner Bros. Movie World is Hollywood on the Gold Coast, and offers a host of movie themed events, rides and a stunning array of world class shows, including the out of this world Green Lantern Coaster. Hailed as the Greatest Stunt Show on Earth, “Hollywood Stunt Driver 2” delivers on the action front. Movie World is also the perfect all weather venue with the Star Pavilion. Set under a grand 4000sqm roof in Main Street, the venue can seat up to 1500 guests in true Hollywood style. Be entertained by Hollywood Legends performing classic hits, dare to “DOO” the Scooby-Doo Spooky Coaster prior to a magnificent dinner in the Spooky Castle or meet your favourite Looney Tunes characters.

Host a casual cool beach party or sit back and relax in a deck chair and be tempted with cocktails and canapés at Australia’s premier water theme park Wet’n’Wild Gold Coast.

Australian outback spectacular “High Country Legends” is an all new evening dinner show presented by R.M.Williams. With the capacity to host up to 1000 people in a purpose built arena, High Country Legends features amazing animals and death defying stunts in the biggest display of special effects ever implemented under the Australian Outback Spectacular roof. For a more intimate event, experience a captivating journey to the snow peaked mountains of the high country in the exclusive new “Summit”, with premium seating available for up to 12 guests.

For another slice of outback adventure Paradise Country Aussie Farm is the perfect place for city

slickers to enjoy authentic country meals and bush entertainment including boot scootin’ line dancing.

The variety of settings and entertainment which combined with a dedicated Conference Centre, 400 accommodation

rooms in its 4.5 star onsite hotel, four restaurants and two bar areas, including award-winning a la carte, a modern seafood buffet at The Shoreline and authentic Japanese cuisine at Hatsuhana, and a total conference space of 2000sqm, make Sea World Resort & Water Park an all-purpose destination for events.

“Our flexibility allows us to cater to small scale events, conferences and incentives such as intimate gatherings of 20 people right up to large scale gala dinners and cocktail functions of up to 5000,” says Village Roadshow Theme Parks conferencing and events sales manager Caroline Duveau-Clayton.

“All of our venues are extremely versatile and unmatched on the Gold Coast. Our diverse portfolio offers great scope for creating extra special conferences and events with an extraordinary touch, and can be suited to every occasion and budget.”

Front cover image: courtesy of Gold Coast Business Events.

A world of differenceDining with the dolphins

or daring to conquer the steepest drop in the

Southern Hemisphere, Village Roadshow Theme

Parks can make the world of difference at

any conference or event.

For more information visit www.seaworldresort.com.au/

conferences-and-events

PATH-021015-STA-10925-SPGPRO-CIM-FPFC.indd 1 2/10/15 11:29 am

https://www.spgpromos.com/DoubleDouble/?language=en_us&EM=VTY_SPG_DOUBLE_PROMOTION


DARWIN

Darwin is home to more than 100 different nationalities, two distinct seasons and a burgeoning array of industry strengths in the tropical, critical care and Indigenous health sectors. The casual yet thriving city continues to draw in business travellers from all walks of life, writes Anastasia Prikhodko.

People pleaserWith a strong economic base, close proximity to Asia and as a key location for the Federal Government’s Developing Northern Australia initiative, Darwin is a viable and unique option for business events.

Business events are estimated to be worth $89 million in expenditure for the Territory economy per year, with the Darwin Convention Centre hosting over 15,000 business visitors each year.

The 1200 seat Convention Centre is the city’s largest conference venue and is located at the waterfront precinct overlooking the harbour.

Darwin Welcomes Delegates, is a recently launched hospitality program dedicated

to the business events sector. The joint initiative between the Darwin Convention Centre, Northern Territory Convention

Bureau and Tourism Top End will help local businesses increase sales and repeat visitation, while developing Darwin’s reputation as a business events destination.

“Many delegates have not been to Darwin beforehand, so as a host city, we must aim to ensure that these business visitors

have an amazing and unique experience in our tropical city,” says Janet Hamilton, general manager of the Darwin Convention Centre.

The program presents a technology based opportunity for businesses to create awareness of their offerings amongst the business tourism market. The Conference Delegate

Privileges card enables visiting delegates to obtain value add-ons, special deals and exclusive offers at a range of shops, restaurants, hotels, tourist attractions

“Many delegates have not been to Darwin beforehand, so as a host city, we must aim to ensure that these business

visitors have an amazing and unique experience in our tropical city.”

Right:Conference gala dinner on the lawns at SKYCITY Darwin.

Below: Darwin aerial view.

Experience Australia’s new visionary capital, offering ambitious and exciting adventures in a positive economic environment.

Darwin, the perfect place to meet for visionary thinkers.

Choose an unconventional option for your next business event and contact the NT Convention Bureau to find out how.

ntconventions.com

[email protected]

1800 656 209

ALICE SPRINGS.INGENIOUS AT HEART.

DARWIN CONVENTION CENTRE

DARWIN. Australia’s Visionary Capital.

CULTURAL EXPERIENCES

DOUBLETREE BY HILTON HOTEL ESPLANADE

http://www.ntconventions.com.au/


Darwin’s new venues The recent acquisition of Elan Soho Suites by Oaks Hotels & Resorts has seen it rebranded to Oaks Elan Darwin. The hotel only commenced operations in 2014 and comprises a mix of 301 hotel rooms, studios and one and two bedroom self-contained apartments. An onsite conference and event venue of six separate event spaces caters up to 250 guests banquet style, 380 guests theatre style or 410 guests cocktail style.

The newest venue in Darwin is the recently-opened Michael Long Learning and Leadership Centre, a $15 million educational, training and fitness facility. The centre has capacity to operate as a host venue for workshops, seminars and also sporting-related events. It includes learning areas and residential accommodation, a gym, lap pool, rehabilitation pool and spa, education space, music and arts space, function rooms, a lecture theatre, a dining room and kitchen, change rooms, medical facilities, coaching facilities and office space.

and experiences.

“It is a highly competitive market place with a range of venues vying for each business opportunity,” says Hamilton. “There is the seasonal nature of national conferences which sees the Centre at its peak with back to back events held June to November each year.”

In recent months, Darwin’s accommodation portfolio has continued to expand, along with the flow-on effect delivering a reduction in average room rates for the city.

According to the Northern Territory Convention Bureau; by comparison to 2014, Darwin’s average daily room rate has decreased by 18 per cent to $180 per room, enhancing the city’s appeal even more for event planners.

The Wyndham Hotel Group has opened its first hotel in Darwin, under the Ramada brand, along with the opening of Rydges

Hotel by Amalgamated Holdings Limited (AHL) in the city of Palmerston, approximately 15 minutes from Darwin’s CBD.

Rydges Palmerston Darwin features 200 rooms, suites, apartments and convention facilities for up to 400-600 delegates.

Palmerston, a satellite city of Darwin is one of the fastest growing cities in the NT, with the development part of Palmerston’s Maluka Views precinct.

“This new hotel is ideally situated to cater for the rapidly growing corporate, military, government, gas and construction markets in the Palmerston area,” says AHL group managing director David Seargeant.

Other event venues include the two DoubleTree by Hilton properties, Darwin Turf Club, SKYCITY Darwin and the Hilton Darwin, which will be hosting the Australian Higher Education Industrial Association 2016 Conference in May, attracting

approximately 100-120 delegates.

Along with being infamous for the local crocodiles, Darwin also offers sailing, cruising and fishing in the expansive harbour and waterways, visiting the city’s open-air deck-chair cinema, grabbing a bite at the multicultural Mindil Beach Sunset markets, learning about Darwin’s war-time history and interacting with its rich Indigenous culture.

Suzanne Morgan from the NT Convention Bureau says that due to Darwin’s strategic location and the various industry and expertise specialisations, the destination often hosts events which deliver far-reaching legacies, not only for the NT and Northern Australia but for the entire country.

“For that reason, the business events sector receives strong recognition in the NT and we’re also proud of the way we manage to integrate business events into our local communities, whenever possible.”


In the pipeline

Located on the spectacular Darwin Harbour, the Darwin Convention Centre is a stunning world class venue renowned for delivering outstanding event experiences.

Our creative events team, first class facilities and adaptable meeting spaces, combined with exquisite dining experiences and excellent service will ensure your convention is a successful and memorable occasion.

With close connections to Asia, year round tropical weather and unique Top End experiences, Darwin Convention Centre offers an event experience like no other.

To find out more, call (08) 8923 9000, email [email protected] or visit www.darwinconvention.com.au

Top of iTs game for business evenTs

Opposite page from left: Cruising on Darwin harbour; Darwin Welcomes Delegates program; display at Defence of Darwin.

The Darwin Convention Centre continues to host significant conferences in 2016 and beyond. The April to May period is especially busy with a number of key events heading to Darwin – these include the following:

• Northern Australian Food Futures Conference in April 2016 (300 delegates).

• 57th Annual Scientific Meeting of the Australian Rheumatology Association in April/May (550 delegates).

• Asia Pacific Lymphology Conference in May 2016 (300 delegates).

• The Australian Pipeline Industry Association (APIA) Conference and Exhibition will be returning to Darwin in 2018, bringing 350 delegates from the oil and gas industry.

http://www.darwinconvention.com.au/


DUBAI

Big ideasAn enviable location that connects most of the world’s population and a single minded vision to turn Dubai into one of the world’s smartest cities make this a destination to visit if you want to stay connected to the world stage, writes Sheridan Randall.

It’s amazing what you can do if money is no object. Ski in the desert. Build underwater hotel rooms. Build your own map of the world out of islands in the sea. All of this is possible and a part of Dubai’s charm, but to dismiss this Emirate city as an exercise in new money gone mad is to miss the point completely. The fact that a city this ambitious and this cosmopolitan exists at all is due to the single minded vision of the ruling family headed by Sheikh Mohammed bin Rashid Al Maktoum that has set out a bold plan to turn this once sleepy fishing village into the world’s foremost meetings hub.

Dubai is one of the seven Emirates that make up the United Arab Emirates, but unlike its other fellow Emirates, it is not as flush

with oil money as you may think. Instead it has had to carve a future built on tourism, of which business events is becoming an increasingly vital segment. This wasn’t some arbitrary whim, but a decision based strategically on its location. And what a location, being situated only an eight-hour flight from two-thirds of the world’s population. Traditionally the Bedouin traders in the region made a buck trading on the Silk Road and its location as Europe’s most easterly hub and Asia’s most westerly hub is still paying dividends, although the camels have been swapped for blinged up Range Rovers for today’s Emirati entrepreneurs.

The old adage that pictures tell a thousand words is best illustrated by two buildings.

The first tower of the Dubai World Trade Centre was opened by Queen Elizabeth in 1978, with its 39 floors at the time making it the highest building in the region. Fast forward 42 years and Dubai’s Burj Khalifa stands some 829.8m high, making it the tallest artificial structure in the world. Hit the elevator and in a matter of seconds you’re on Level 148.

That’s Dubai in a nutshell. This is a city reaching for the stars and with enough credit to make it possible. The shiny promotional pics of Dubai tell one story but on the ground there are as many cranes as there are skyscrapers at the moment. This city is building new infrastructure at an astonishing rate. And that’s across

Below: Dubai 2020 World Expo.Right: Burj Khalifa dominates

the skyline. Right below: Abras (water taxis) on the Creek.

Watch the video in the CIM iPad app.


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*Terms and conditions apply. See website for more details.

Cultural immersionA trip to the Sheikh Mohammed Centre for Cultural Understanding in the Al Fahidi Historic Neighbourhood is a great way to really understand the local culture, its history and its people. Host Nasif Kayed is not afraid of the big questions either so don’t be shy asking.

Twin towersThe JW Marriott Marquis Hotel Dubai is the world’s tallest hotel complex, with its two towers housing 1608 rooms and suites that scale 72 floors. Throw in numerous dining options, meeting facilities and all the other mod-cons, and only a stone’s throw from the metro and you have the perfect spot to base your Dubai trip.

Spice trailFor another kind of shopping experience head to one of the many souks in the old part of town. Spices, gold and silver are all on offer, and heavily regulated so you know that you are getting the real deal. Join in the haggling or simply stand back and people watch for a look at the more than 200 nationalities that call Dubai home.

Shop till you dropIndoor door ski slopes at Mall of the Emirates or giant aquariums and skating rinks at Dubai Mall, take your pick. You can also shop as well with every brand under the sun on display. It’s bonkers but when money is no object it somehow all makes sense.

Three for oneThe Emirates first St Regis Hotel has opened in Al Habtoor City bringing all the classic touches this Starwood luxury brand is known for. Part of a three hotel complex, a new W Hotel and Westin are also being constructed for 2016 bringing three price points together in one footprint. Vegas style water acrobatics are also on the cards.

Room with a viewLegal highs don’t come much better than this. Soaring high at 555m, At the Top, Burj Khalifa SKY is Dubai’s most iconic destination. Selfie sticks at the ready for a trip to the highest outdoor observatory in the world, spread across levels 148 and 125 of Burj Khalifa. The tip sways two metres in the wind but don’t let that put you off.

https://www.tfehotels.com/bookearly


Above left: Hospitality is highly prized across the UAE. Above: Madinat Jumeirah. Right: Desert safari pit stop.

the board. New metro systems, hotels, cultural attractions, convention centres and international airport.

The five-runway Al Maktoum International Airport in the city’s Jebel Ali area will be able to accommodate 160 million flyers a year after it’s completed in time for the 2020 World Expo. With the theme Connecting Minds, Creating the Future, the World Expo 2020 in Dubai marks the first time this prestigious six-month long event has been held in the Middle East-North Africa-South Asia regions. A new convention centre is also being built in time for 2020, part of an US$8 billion investment in a new conventions and business events zone.

That’s not the only construction activity, with a raft of new lower tier hotels in the three and four star range on the horizon to flesh

out the myriad of luxury accommodation available. Dubai is moving beyond its image as a destination to live out all your “I won the lottery” moments and broadening to become a much more integrated and multi-purpose city that accommodates every type of event and traveller. The established Metro, which offers even newcomers an easy way to navigate many of the top destinations in the city, is set for expansion, while the city itself has embarked on a Smart City initiative that aims to make Dubai literally one of the most connected and integrated cities anywhere on the planet influencing everything from traffic flow to online commerce.

The flight from Sydney is no short haul coming in several hours over the magic eight hour mark but that shouldn’t put event organisers off. Beyond the sheer point of

difference that Dubai offers there is a very compelling reason to put this destination top of the list. The world is moving fast and Dubai is at the epicentre of the changes that are happening. Currently Dubai hosts 50 per cent of all business events held in the Middle East. It is also increasingly the meeting point of preference for the US looking to tap into the roaring economies of China and India, and with business events visitors making up 21 per cent of all inbound visitors, which are set to increase to 20 million a year by 2020, that figure is only set to grow. To put it simply, if you want to be connected to the world Dubai is the perfect place to plug in.

Sheridan Randall was hosted by Dubai Business Events, JW Marriott Marquis Hotel Dubai and Emirates.


When it comes to conferencing you know your stuff – and we’re proud to say we do too. The talented team here at Claudelands have done business around the globe, each bringing their own layer of knowledge and experience. That’s part of the reason EVANZ named us New Zealand’s Supreme Venue of the Year.

C o n t a c t u s t o d a y o n + 6 4 7 9 5 8 5 9 5 0 o r [email protected], or visit claudelands.co.nz

Where every detail is the single most important detail

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Sand trapLive out your Lawrence of Arabia fantasies in the Arabian Desert. A short trip from the city centre in air-conditioned Landcruisers followed by some jaw dropping dune 4WD action. Follow it up with dinner in a Bedouin camp and some falconry and you’re set for a once in a lifetime experience.

City within a cityAl Qasr-Madinat Jumeirah is the jewel in the crown of Madinat Jumeirah, a meandering complex built in the age-old architectural styles of Arabia. With water taxis connecting the different hotels, plenty of restaurants and cafes, numerous indoor and outdoor meetings facilities including the spectacular Fort, as well as direct access to the beach, this is a mecca for many visitors.

Old townGet a sense of how things used to be at the Dubai Museum – housed in the oldest building in Dubai built around 1799. The museum itself is located in Dubai’s oldest part of the city – the historic Al Fahidi Historical Neighbourhood. Dating back to the end of the 19th century, this is where Dubai’s first wealthy traders settled and built their grand coral-clad houses.

Centre of attractionThe Dubai World Trade Centre is part of a city centre complex that encompasses two-onsite hotels (with a new Ibis also on the cards) and offers more than 300,000sqm of multipurpose halls and another 50,000sqm to open in 2016.

Bird’s eye viewGet the best view of Dubai from the sky with Seawings Sea Plane tours. The miracle of this city that emerges from the desert can be best appreciated from above. The take-off from the water only adds to the wow factor.

http://www.claudelands.co.nz/


Q&A

Q: The Appointment Group has offices across four continents – why the move to Australia?

A: The Appointment Group as a whole currently works in almost every major destination across the globe, notably as a result of our global events, music touring and corporate travel business.

The driving force behind the agency’s overseas growth strategy is a combination of factors. These include new business opportunities with both travel and event requirements, local companies looking for fresh, unique and creative ideas from an experienced agency, growing global demand from existing clients and a desire to strengthen the agency’s worldwide airline and hotel partnerships with increased turnover.

Naturally the move to Australia, demonstrates our company’s current strategic focus to expand its international network of travel and event experts and co-ordinated systems providing clients with world-class events in any location.

Q: Think global act local – how important is that for the events industry?

A: In a world where information can easily be shared, where a new technology/app is released daily, anyone can be a smart traveller and business events are generally less affected by the traditional barriers to travel of distance, time and cost – companies are looking to get more from a traditional professional conference organiser.

Our recent and rather rapid growth is a clear response to business globalisation. We are growing with our local clients and we see this trend across all our offices in the UK, US, Asia and here in Australia.

Not only is there a need for fresh, unique and creative ideas – but also the need for the industry to stay informed about emerging global trends and adopt the latest technological innovations, all for the end result of better service delivery.

Q: How is the Australian market faring in global terms?

A: The Australian market is buoyant and companies don’t seem to be cutting back, despite the slight dip in the economy. Events are crucial to a company’s success. Marketing spend on events still exists and we have seen signs of planning further in advance. Reward and recognition

and internal employee engagement programmes continue to be important factors for retention and education.

Q: How do you measure the ROI on events for clients and is there greater pressure to deliver a legacy beyond the event itself?

A: There is always the pressure to prove ROI and we totally agree as clients should be getting huge value from their events. Aside from financial return, we help clients develop their event objectives which are measureable such as how to make a programme a “must-attend event” to draw in quality attendees, create lasting memories, ensure brand engagement and encourage further discussion beyond the event.

We work through a number of stages throughout the pre-event planning process and post event we provide evidence-based results through methods including: the post

event survey, business impacts, twitter feeds, and testimonials are always good measures of ROI.

Q: The Group is a full service company – how important is that in today’s market environment?

A: Very important. Aside from bespoke event management services we provide, what sets The Appointment Group apart is its ability to simplify complexities, such as group flight bookings, develop bespoke cutting-edge technology, negotiate rates by leveraging its strong group buying power. As we have the resources in-house and deliver services not only through our events business but through our corporate, luxury, leisure and music divisions, we do not limit ourselves to a certain group or chain of destination management companies (DMCs) or hotel chains. Instead as an event management company we utilise an array of trusted, preferred DMCs and transfer companies that are best suited to deliver specific ancillary services.

Q: It is such a globally competitive market – is Australia staying ahead of the curve in terms of how events are managed?

A: With every market, whether it is here in Australia, or in the US, we are seeing the need for the industry to stay informed about emerging global trends and adopt the latest technological innovations, all for the end result of better service delivery.

Last year saw UK-based The Appointment Group set up camp in Australia. Based in Melbourne, Laura Tucker, the Appointment Group’s event director in Australia, spoke with CIM about growing its profile in a new country.

Global player


TALKING POINT

Inspired choiceWith next year’s Asia-Pacific Incentives & Meetings Expo (AIME) only a few months away, CIM spoke with new event director Ian Wainwright about what we can expect from the region’s best loved business events trade show.

Ian Wainwright was an event planner in what must feel like a previous life now that he has taken on the role of event director for AIME 2016. But that experience is set to pay off as he embarks on what will be a frantic few months ahead of AIME 2016 on February 23-24.

“Having been in the global events industry for over 13 years within the association, corporate and not-for-profit sectors, I understand the real value of attending events such as AIME,” he says.

“Also having worked as a PCO for many years, this gives me an insight into what this key segment of AIME’s audience are looking for. With budgets front of mind, the management of multiple suppliers, working across multiple events, satisfying the needs of multiple stakeholders and often working with short timelines and high client expectations; PCOs know what they are doing, and they know what they need.”

With more than 700 exhibitors at AIME, attendees can get a snapshot of the industry in one day, meet with those suppliers they will be working with over the next 12 months, learn about new venues, event concepts, speakers and technologies.

“I truly believe that AIME is integral to doing business in the events industry,” he says.

“In such a fast-moving industry it’s crucial that AIME provides this forum in which

to do business, share the most relevant industry information and provide a creative environment to foster industry relationships.”

This year’s show saw a number of changes resulting in some soul searching for AIME’s two organisers Reed Travel Exhibitions and Melbourne Convention Bureau. The AIME Advisory Board was established mid-year to try and iron out the wrinkles for next year.

“One of the outcomes of the first session was the understanding that AIME is powered by the contribution of the events community and so, involving the industry has been critical in shaping the vision for AIME 2016,” he says.

“We immediately reached out to exhibitors, Hosted Buyers, visitors and media on what their expectations of AIME are and how the 2016 show can offer them the inspiration they need.

“I’ve also learned that the events community is a vocal one! This really is brilliant and I encourage the community to continue to provide us with feedback so we can continue to deliver a show that engages with the core needs of the industry.”

The Welcome Event is back for 2016, along with a revamped AIME Knowledge Program, an exclusive Hosted Buyer education program, a Networking Hour on Tuesday evening and the return of The Community Hub.

Ultimately though AIME is about doing business, and that will be a key focus for Wainwright.

“Providing a tangible return on investment is a commercial reality for all businesses in all industries, and ours is no different,” he says.

“Having led teams in some of the most risk-adverse industries, I believe it’s critical to show value in terms of actual leads and conversions, as well as brand exposure. One way we’re helping support the business case for attendees is by providing transparency around our highly regarded Diary program, with hard numbers to support our claims.

“Getting a return on investment also means different things to different people. For some it will be the information and upskilling gained from the AIME Knowledge Program, for others it’s the value of contracts signed. I also hear regularly from many attendees that it’s the time taken to attend the two-day event itself which is their most significant outlay, so we try to value this as a commodity by maximising each opportunity in the schedule.

“From my conversations with the industry, I’ve found people love AIME for many different reasons – whether it’s the Welcome Event they remember, a key speaker who left an impression, or that feeling as visitors walk through the exhibition of being part of a huge creative industry; it’s this vibrancy and variety that makes AIME a worthy investment for exhibitors, visitors and Hosted Buyers year on year.”


ITB ASIA

ITB Asia attracted more than 10,300 attendees from around 73 countries. The show’s line up of conference discussions included artificial intelligence, start up cultures, convergence and the shared economy, writes Anastasia Prikhodko.

ITB Asia, the “Trade Show for the Asian Travel Market” held at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore, welcomed 760 exhibitors and close to 880 buyers in October, with 49 per cent originating from the leisure sector, 30 per cent from the MICE segment and 21 per cent from the corporate sector.

“ITB Asia is a platform where the travel industry comes together to create, build and introduce new ideas,” said Christian Göke, CEO Messe Berlin, organiser of ITB Asia.

“We understand the importance of keeping our delegates one step ahead and it is gratifying to have attracted the best in class who will share more details on overcoming obstacles and forging successes to grow in this market.”

Göke also said that the quality of a tradeshow is reflected through the booth space that’s sold, as it is the best indicator of the trust the exhibitor company puts in to the

future of the show.

The Philippines have increased their booth space by nearly 70 per cent, along with Finland, Egypt, Argentina and India.

“If you have a close look at the development of the booth size, you will have a good direction which way the show is headed.”

The show also welcomed newcomers from Iceland, Laos, Azerbaijan, Lithuania and Portugal.

The opening keynote speaker, Michael Frenzel, chairman of World Travel and Tourism Council (WTTC), said that despite the disruptions to the global economy, the tourism and travel sector has remained vibrant.

“In 2014 the sector generated nearly 10 per cent of the global GDP,” he said.

WTTC research indicates that South Asia will experience the highest growth in 2015 at 6.9 per cent, whilst Europe and Latin America have the lowest forecast growth of 2.4 per cent.

“Travel and tourism is definitely a good force in Asia, lots of positive things are happening here and we should all be proud of our involvement in this success story. As leaders in travel and tourism we need to work together to ensure growth is achieved responsibly and sustainably in the long term,” said Frenzel.

With an 80 per cent increase of travel technology companies attending ITB Asia, industry innovators Expedia, Airbnb and the WTTC discussed technology and personalisation as being the leading industry growth drivers at the opening panel.

Frenzel said that the tourism industry needed to cater to a diversity of traveller types as people seek individualised and personalised experiences.

“The growing Asian middle class with its varied travel requirements provides great opportunities for travel and tourism,” he said. “Thus, the industry needs to stay

Right: (L-R) S Iswaran, Minister for Trade and

Industry; Christian Göke, CEO Messe

Berlin, organiser of ITB Asia, Michael Frenzel

and chairman of World Travel and Tourism

Council. ITB Asia focuses on the now


SMC-cim-1-2page-ad.pdf 4 18/02/2015 9:27 am

innovative making use of the latest travel technology and the opportunities provided by digitalization.”

Additionally, Frenzel said that online availability of products and services is prevalent, with the industry needing to actively engage in social media and stay in touch with travellers throughout the customer journey.

“It is of outmost importance to be able to collect information and to utilise the aggregated data to tailor products to customer needs,” he said.

According to Frenzel, the future of technology lies in “intelligent apps”.

“It is where an app can really communicate with the customer, this will change the industry completely.”

He also said that the new development of the sharing economy is changing the travel industry.

“It is good news for all of us, wherever we come from our industry is growing, growing very fast.”

Technology is the core of online booking platform Expedia.

“One of the trends we have seen is the power of now,” said Mieke De Schepper, the vice president of APAC Expedia Group.

“It is about having things instantly at your fingertips, that is what consumers expect and that is also what is really relevant for our hotel partners and airline partners.”

Schepper also said that it is about being able to see what is happening in the market at that moment.

“Seeing which consumers are looking at your hotel, how you can target that consumer, it’s making the information reachable with a shorter time span so you can actually act on it. But that means we really need to become operative in the now,” she said.

“People are not looking for technologies to use, but for experiences. People want something that is easy and caters to their needs.”

Julian Persaud the regional director for APAC, Airbnb discussed how the home sharing company uses technology to enable personal and unique travel experiences.

“It’s interesting because I don’t think we see ourselves as a technology company,” said Persaud. “We are a platform where guests come together for unique travel experiences.”

Additionally, the number of travellers looking for a local experience and staying in an Airbnb while travelling through Asia, has grown by almost 400 per cent in the last year.

“A growing number of these bookings are now made on mobile devices, a 60 times increase as compared to 2013, when the app was first introduced,” said Persaud.

In terms of Airbnb entering the business events sector, Persaud said that while travelling with his team and staying at an Airbnb, they often get a place with a large room that can be used for meeting space.

“So it’s something that is happening already. I haven’t got my crystal ball out beyond that.”

The second day keynote panel was conducted by Asian travel executives who discussed how the future will unfold in the digital sphere, along with the changing consumer behaviour.

The importance of disruption was discussed across the panel, with Timothy Hughes, vice president of marketing for agoda.com, saying that “disruption started when we started to put nerds in charge”.

“Nerds have been running to their bosses saying, ‘the data says the customers want this’ and we go ‘trust the nerds, the data says that customers want this, so that is where we are going,’” he said.

Hughes also says that the word “mobile” is no longer something that is talked about. “We don’t talk about mobile anymore, we are coding for where the user is.”

http://www.smcfc.com.au/


ADELAIDE

Adelaide continues to change, develop and entice an increasing number of business travellers, who are eager to see a city that is exceeding expectations, writes Anastasia Prikhodko.

On the move

The redevelopments of the Adelaide Convention Centre, health precinct and the Adelaide Oval has enabled the city to upscale the size of national and international conferences.

“Our very high rate of repeat business is proof that our clients' expectations have been met or exceeded,” says Alec Gilbert, CEO of the Adelaide Convention Centre.

“This exceptional level of

satisfaction is reflected in the fact that the Centre has achieved $1 billion in economic benefit to South Australia since its opening in 1987.”

Gilbert says that since completion of Stage 1 of the $400 million expansion, the target market for the Centre has continued to expand.

“The Centre can now not only host bigger business events but also a number simultaneously because of the

flexibility of the meeting rooms, halls and break-out spaces.”

The targeted sectors tend to align with South Australia’s key economic drivers including medical, education, bioscience, advanced manufacturing, resources, advanced manufacturing and agriculture.

“Our financial conferences are particularly buoyant at present,” says Gilbert.

Hosting business events helps

Above: Adelaide Oval.


On the horizonThe Adelaide Convention Centre is hosting some major business events over the next six months with a particularly busy start to 2016, including:

• The Australian Catholic Youth Festival

• AMP Summit

• Modere Australia Convention

• SMSF National Conference

• AIST Conference of Major Superannuation Funds

• UDIA National Congress

• National Architecture Conference

• MASCC/ISOO Annual Meeting on Supportive Care in Cancer

• The International Nuclear Physics Conference.

increase local knowledge, along with generating ideas and discussion.

“The Centre brings together thought leaders and influencers from around the world to Adelaide to meet, share ideas and knowledge, with many within the key industries that will drive the State’s future economy,” says Gilbert.

Thought leaders are also able to showcase their innovation, build networks and relationships that create opportunities for collaboration and investment in South Australia.

The Centre connects participants to the local ecosystem of research, development and creativity by linking events with innovation

hubs, including BioSA, Tonsley Precinct, Institute for Photonics and Advanced Sensing (IPAS), the new Royal Adelaide Hospital (RAH), South Australian Health and Medical Research Institute (SAHMRI) and Techport Australia.

Since the completion of the $535 million redevelopment of the Adelaide Oval, more than

100,000 people continue to attend non game day functions each year.

“The flow on effects of hosting large events with business delegates reach the rest of the state through hotel accommodation, tourism sites and restaurant bookings,” says Shelagh Stanbridge, Adelaide Oval’s business

https://www.adelaidecc.com.au/


development manager.

“Our determination to enhance the economic wellbeing of South Australia is reflected in our commitment to using local suppliers and contractors wherever possible.”

The stadium is located on the Riverbank Precinct, with views over the city, the Oval’s hallowed turf, St Peter’s Cathedral and beyond, and features 23 function rooms, which cater up to 3000 people.

“With our size, flexibility and capability it’s essential that we constantly attract event clients from interstate and overseas,” says Stanbridge.

“With around 35 per cent of our bookings coming from returned clients, we must be doing something right!”

The Australian and New Zealand Forensic Science Society Symposium was one of the more challenging events for the team this year. The conference brought in 650

guests for a cocktail reception, featuring vintage cars on the entrance plaza, a personalised scoreboard message, a tour of the Bradman Collection and use of the Oval lights.

“Co-ordinating a multi-faceted event like this, may have been a challenge for some, but our talented team take these

requests in their stride and deliver memorable events for all clients, no matter the size,” says Stanbridge.

Further challenges include working around the football and cricket schedules and attracting markets not associated with the

sporting industry.

Stanbridge says that the team has been working hard to attract the arts sector. “We are registered as a 2016 Fringe venue and will be hosting the 2016 Adelaide Festival opening night performance.”

The Stamford Grand Adelaide is the second biggest hotel

venue in the city and hosts associations, corporate groups, national conferences and incentives.

“February, March, October and November are traditionally the busiest months for business events, but this year May and June were also busier than

normal,” says general manager Russell Cool.

A challenging event the team hosted was this year in March. Cool says that the group required a marquee to be placed on the foreshore lawn with full catering.

“Serving 525 people for four days external to the building

held its challenges including weather conditions, hygiene, food service and a variety of set ups dependant on meal periods.”

Another challenge is “educating clients that 15-20 minutes from CBD to the hotel is not far in comparison to bigger cities such as Sydney or Melbourne”.

The hotel is currently undergoing a $6 million upgrade of its 220 guest rooms, suites and conference facilities, which is expected to be completed in early 2016.

In the past 12 months to June 30, 202 events were held in

Adelaide from previous

Right: Adelaide Convention Centre.

Below: Adelaide's small bar scene is growing.

“Our determination to enhance the economic wellbeing of South Australia

is reflected in our commitment to using local suppliers and contractors

wherever possible.”


(08) 8295 0199

More accessible. More convenient. More options.There’s so much more to Morphettville.

RACECOURSE | ADELAIDEmorphettville.com.au

Venue optionsOnly a short journey from the city, St Francis Winery is a historic building used as a conference venue for corporate business’ across Australia. With four conference and meeting areas to choose from, the facilities accommodate up to 150 delegates.

The Morphettville Racecourse is a 15 minute drive from Adelaide’s CBD and is home to the South Australian Jockey Club. The multipurpose venue contains 22 function rooms and caters up to 650 people for business luncheons, gala dinners and conferences.

Right: WOMADelaide, which won EVENTelec Best Cultural, Arts or Music

Event at the 2015 Australian Event Awards.

http://www.morphettville.com.au/


ADELAIDE ... Australia’s best connected business, events and entertainment precinct.

To find out more visit: www.adelaideconvention.com.au

successful tenders, with these events generating more than $198 million for the visitor economy.

This year the Adelaide Convention Bureau has won the rights for Adelaide to host 119 national and international

conferences valued at $150 million, which included the National Associations Forum Conference in July and the upcoming Professional Conference Organisers Convention.

Furthermore, Adelaide will host Dreamtime 2015 in December,

with Tourism Australia showcasing the best the city has to offer to international corporate event and incentive travel buyers and trade media.

“We’ve had a record year, right now we’re sitting on a further $260 million of pipeline

business and the relatively small but highly effective Bureau team is working at a cracking pace to ensure every lead, every chance to chase down and secure an event for Adelaide is grasped,” says Damien Kitto, CEO of Adelaide Convention Bureau.

SA triumphs at Event AwardsSouth Australia was declared Australia’s best region for events for the first time, claiming the 2015 State or Territory Award at this month’s Australian Event Awards.

South Australian winners included WOMADelaide, which won EVENTelec Best Cultural, Arts or Music Event, and Adelaide Writers’ Week, winner of Coates Hire Best Community Event. A further seven Best Event finalists took place in South Australia.

Below: South Australia Minister for Tourism Leon Bignell collected the

State or Territory Award for SA.

http://www.adelaideconvention.com.au/


Night at the MuseumLocated in the CBD, the South Australian Museum is one of Adelaide’s most prestigious landmarks, and provides an exclusive and imaginative setting for events.

“Here at the Museum we care for over four million objects and each one of them tells an intriguing and vital story,” says Angela Ferrari, the venue and event manager at South Australian Museum.

“Museums exist to connect people with those stories and we are committed to sharing them in an interactive and fun environment. By choosing one of our event spaces you assist in the telling of scientific and natural history stories and give your guests a memorable experience.”

The South Australian Biodiversity Gallery showcases South Australia’s exceptional wildlife, minerals and fossils galleries. The guests can dine amongst life-sized specimens in the World Mammals Gallery or be transported to another time and place within the Australian Aboriginal Cultures Gallery or Pacific Cultures Gallery.

The Armoury courtyard and lawns offer a private garden setting with a natural amphitheatre of the front lawn, where the historic building façades can be used as a stunning backdrop for the product or company.

“Hosting an event at the Museum allows you to provide your guests with an exclusive and extraordinary experience, and supports the vital educational, preservation and research role the Museum plays in the community.”

Ferrari says that the current Opals exhibition is attracting the mining industry, “who are using the museum as an event location with the added bonus of attendees being able to view the Opals exhibition”.

The South Australian Museum is also home to the largest collection of Aboriginal artefacts.

“As you step into the Australian Aboriginal Cultures Gallery you walk through the gateway to Aboriginal Australia, which is spread over two levels and containing more than 3000 objects,”

Best kept secret: The heritage-listed Armoury Gallery, is located just behind the Museum, the gallery features natural light, stunning architecture and inspiring artworks.

http://www.hiltonevents.com.au/


THAILAND

If the way to a conference delegate’s heart is through their stomach, then Thailand’s business events industry is without doubt onto a winner, writes Adam Ford.

Recipe for successThere are a few spare moments before the official international media briefing on this Thailand Connect The World media famil hosted by the Thailand Convention and Exhibition Bureau (TCEB) gets underway, and I take the opportunity to wander the Ratchaprasong Square Trade Association showcase that’s been set up outside the briefing room. On every stand there’s a tray of the most delicious looking delights imaginable, tempting the contingent of business events media present to take a closer look. A platter of delicately crumbed golden dumplings finished with fresh coconut is seriously calling my name. And even though I ate a hearty buffet breakfast at our hotel less than half an hour ago, I just have to try one. It literally melts in the mouth. Sensational.

In many ways this delectable dumpling is the perfect metaphor for Thailand’s thriving business events sector. This is an industry that combines perfect balance, subtle nuance, extraordinary creativity and flawless execution, and always leaves you wanting more. It’s a recipe for success that few business events markets around the world can match, as we’re about to find out during this three-day event peppered with all manner of tasty treats.

The media conference begins and TCEB president Nopparat Maythaveekulchai announces the industry is on track for a record year for the local business events industry. Business event visitor numbers look set to top 2014’s impressive one million. TCEB is forecasting a 17 per cent increase

for 2015 – with total numbers expected to reach 1,036,000. There are various industry initiatives announced, including closer ties between TCEB and the Bangkok River Partners (BRP), the launch of a Thailand Connect Welcome Package for business event delegates (including a BTS Connect SmartPass and a free wi-fi allowance at more than 100,000 hotspots around the country), and a commitment to grow a regional business events hub at Khao Yai, home to Thailand’s oldest national park. All in all, the key message is that business is booming.

Following the official proceedings and a fabulous five-course lunch, we depart on an afternoon walking tour of the Ratchaprasong district and the facilities on offer in the area to business event organisers. Ratchaprasong

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Opposite page from left: TCEB president Nopparat Maythaveekulchai; aerial view of Lumphini Park; Thailand’s culinary treats are part of its appeal.

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is technically an intersection, but the name has become a marketing catchall for the surrounding district of high-end hotels, shopping malls, restaurants and spas. This is Bangkok’s premier shopping and dining heartland and we visit a number of exciting new eateries – all of which would be perfect for business functions – and all of whom seem blissfully unaware that we just ate lunch.

First stop, the 1823 Tea Lounge by Ronnefeldt in the Gaysorn shopping complex.

This stylish retreat from the hubbub of the outside world offers a superb tea service, along with light meals and all manner of pastries and handmade chocolates. The macaroons are out of this world.

Up on level three of the Gaysorn is the new Paste Bangkok. This is the second location for this popular artisanal Thai restaurant, renowned for its inventive menu of complex flavours and an emphasis on local produce. Try the wonderful betel leaves topped with smoked mackerel, green mango and chili

relish. Delicious!

We munch our way through a superb dessert bar at stylish Flavours Restaurant in the Renaissance Hotel (awesome brownies I might add) and on to the Intercontinental Bangkok for champagne and canapés up at rooftop Club Intercontinental with its spectacular city views. Later still, we visit the new Yodpiman River Walk concept mall on the Chao Phraya River – the gateway for merchants visiting Bangkok city for many centuries. Across the river the Wat Arun

https://www.pocruises.com.au/


temple and the Portuguese Santa Cruz – the oldest Catholic Church in Bangkok – are the backdrop for a fabulous dinner at the Mango Tree on the River with its menu of modern Thai. By now I’m wondering if it’s actually possible to slip into a food-induced coma.

The next day we depart early for the ninety minute drive north of the capital to the region of Khao Yai – home to the UNESCO World Heritage listed Khao Yai National Park. This 2000 square kilometres expanse of mountainous jungle is one of the last untouched monsoon rainforest reserves in Asia. There are big plans for the surrounding region as a business events hub, with a focus on sustainable tourism and eco-conferencing. Khao Yai offers a whole suite of outdoor activities, including jungle safaris, kayaking, mountain biking and trekking. Just the prospect of burning a few calories is an attractive one.

Considerable investment has already been made in MICE infrastructure in the region, the centerpiece of which is the impressive Khao Yai Convention Centre. The KYCC offers 3716sqm of flexible meeting space and state of the art facilities. There are seven

private banquet rooms, while the Grand Ballroom has capacity to seat 1000 people for dinner. It’s enormous. There are three on-site accommodation options, including the 5-star Botanica Resort with its contemporary finishes and perfect integration into the natural surrounds. Asian elephants from the national park are sometimes seen along the hotel’s fenced perimeter.

The culinary highlights of Khao Yai are perhaps slightly less sophisticated than in Bangkok, but no less appealing. We enjoy a fabulous lunch and wine tasting at the charming GranMonte winery, which has been in operation since 1999 and launched its first vintage in 2001. While Thailand is quite possibly one of the last countries that would spring to mind in terms of a strong winemaking culture, the industry here is actually making serious inroads internationally. GranMonte has picked up a swag of awards in recent years under the direction of Nikki Lohitnavy – Thailand’s first fully qualified oenologist – who graduated from our own University of Adelaide. The vineyard is turning out some pretty decent drops, and the 120-seat VinCotto restaurant

is the ideal location for a small to medium sized business function.

Our gala dinner in Khao Yai is hosted by the Vice-Governor of the region Booyuen Kamhong at Midwinter Green International Restaurant. Now if anyone had told me prior to this famil that I’d be dining in a mock-medieval castle on the edge of the Thai jungle, I’d have found it difficult to believe. But this is Thailand and of course anything is possible. We arrive at the castle to welcome drinks and a stunning 3D mapping show projected onto the turrets. It’s seriously impressive. The dinner that follows can also only be described as extraordinary, accompanied by entertainment from ballroom dancers in full period costume.

On our return journey to Bangkok the following day, we stop for lunch at Farm Chockchai. Decked out in cowboy hats and natty chequered blue and white neck scarves, we’re taken on a tour of the cattle farm, which operates firmly on principles of sustainable agriculture. Farm ChockChai raises its own cattle almost entirely free of hormones or chemicals. The farm generates 22 tons of milk per day, along with its own


Opposite page from left: GranMonte winery; Farm ChockChai.

E X P E R I E N C E U N F O R G E T T A B L E E V E N T S

A U S T R A L I A N T E C H N O L O G Y P A R K

[email protected]: +61 2 9209 4220www.atp.com.au2 Locomotive Street Eveleigh 2015

CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS

TRAINING I FASHION I PRODUCT LAUNCHES AND MUCH MORE.

V I S I T U S A T B O O T H 2 6 3 3

S Y D N E Y ’ S M O S T U N I Q U E V E N U E

bio feed and even bio fuel to run its work vehicles. There’s an onsite resort of 50 permanent tented sites and a seminar space that can hold 120 delegates. These are happy cows at Chockchai, and it shows. The steaks are excellent.

Back in bustling Bangkok and the group checks in for a final night at the legendary Mandarin Oriental Bangkok on the banks of the Chao Phraya River. Before our farewell dinner at the Mandarin’s renowned Sala

Rim Naam traditional Thai restaurant, the Bangkok River Partners take the opportunity to showcases their MICE credentials. This partnership of eight hotels situated along the river was formed in 2014 primarily to sell the benefits of the river location to conference and event organisers. And there’s no doubt the river has a lot to offer, including access to some of Bangkok’s oldest neighbourhoods and most engaging cultural experiences – including local galleries, temples, the Bangkok flower market and of course the

ornate grandeur of the Grand Palace.

Our final meal at the Sala Rim Naam is a fitting end to this extraordinary event. Like so much of Thai life – the food is subtle and balanced. As a MICE destination Thailand goes from strength to strength – and this delegate’s heart has definitely been captured – yet again.

Adam Ford was hosted by the Thailand Convention and Exhibition Bureau.

http://atp.com.au/


News in brief

VENUE UPDATE

Brisbane’s grand centreThe Hotel Grand Chancellor Brisbane has opened the doors to its multi-million

dollar Conference Centre, which offers over 1000sqm of floor space and 11 function rooms spanning over two levels.

Wellington’s new SebelA new-build 60-room apartment hotel The Sebel Wellington Lower Hutt is set to begin

construction in January 2016. The new 4.5 star apartment-style hotel will be built in partnership with Hutt City Council's project for the New Civic Centre, which includes a new Events Centre adjoining the City's Town Hall.

Dubai welcomes St Regis The 234-room St Regis Dubai has opened, marking the first phase of

Starwood’s three hotel integrated resort at Al Habtoor City that includes the W and Westin brands. St Regis Dubai offers six meeting rooms including the 800sqm Astor Ballroom.

Sheraton debuts in South Australia Starwood Hotels & Resorts will debut its Sheraton brand in South Australia with the signing of the Sheraton Adelaide at 88 O’Connell Street. Sheraton Adelaide Hotel will offer 160 guest rooms, two dining venues, and a total of 700sqm of function space including a 300sqm ballroom, as well as an additional pre-function area.


Mövenpick in ThailandThe Mövenpick Siam Hotel Pattaya will open in Na Jomtien in Pattaya on 15 December

15, 2015. Located next to Ocean Marina Yacht Club, the 262-room resort is the first 5-star beachfront property in Na Jomtien.

Shanghai to welcome St RegisStarwood’s St. Regis brand is coming to Shanghai, with completion

set for early 2017. The St. Regis Shanghai Jingan will offer approximately 480 guestrooms, three restaurants and an alfresco bar, as well as approximately 2000sqm of event space.

Four Points debuts in BaliThe opening of Four Points by Sheraton Bali, Kuta, marks the brand’s debut in the Indonesian

market. The property features 185 guest rooms, in addition to 216sqmspace for meetings and conferences.

Canberra’s new VibeVibe Hotel Canberra Airport has opened just 50 metres from the door of the airport terminal, offering 191 sound-proof rooms. Onsite conference facilities including six fully adaptable conference and event spaces catering for up to 200 guests, while the hotel’s restaurant, Helix Bar & Dining, offers modern European style bistro under the helm of executive chef Michael Chatto.

Sofitel in SentosaThe Sofitel Singapore Sentosa Resort & Spa has opened in Sentosa. Set on nine hectares, the hotel features 211 rooms and suites, four villas, the world’s largest So SPA, four dining options and more than 1300sqm of meeting space including two ballrooms, 15 meeting rooms and outdoor verandahs.


EVENT REPORT

Once the sun went down, the Nu Bar and “party tipi” complete with stage and dance floor, kept the group entertained and provided the perfect setting for a surprise performance by Australian musician Paul Dempsey, the lead singer of Something for Kate. A smaller intimate “tipi lounge” provided a cosy retreat, with comfortable stylishly mismatched sofas, for Nu Pure’s guests to retire to.

Taking just one day to set up the tribal village events space, Tipikata’s tents take their inspiration from the traditional dwellings of the Sami and Nomadic people

from Laplap. With three tipis set up for the banquet, tribe styled fireplaces illuminated warmth inside each tipi.

Rachel Smith, director of sales and marketing at Novotel Twin Waters Resort, said it was the first uniquely styled tipi affair the property has hosted at the resort.

“There’s nothing quite like our location for an exclusive idyllic occasion,” she said. “Surrounded by the ocean and the Maroochy River, we offer event organisers a variety of settings including our beachfront location, private lagoon and outdoor areas for a dinner or lunch surrounded in bushland.”

A tipi village set amongst natural private bushland at Novotel Twin Waters Resort on the Sunshine Coast created the perfect environment to celebrate Nu-Pure beverages 10-year anniversary.

Corporate retreat

The tipi-style event was a first for Novotel Twin Waters Resort.

It was a celebration of triangular proportions. A mass of five tipis were joined together, soaring seven metres in height creating a magical setting and captivating over 180 guests on the lawn of the Novotel Twin Waters Resort in July 2015.

Large banquet tables filled the tents with stylish, but understated greenery, while the glow of lanterns and candles flickered across the canvas.

The event styling was executed by Judi Watts and her team from Little Gray Station, who worked with the Novotel Twin Waters Resort’s events team for the last two months prior to plan and style the event. As the event was male dominated, Little Gray Station incorporated a masculine feel with Turkish rugs, traditional bench wood chairs and cement pots. Copper and industrial style black vessels floated around the tipis and decorated the lawns to create room for guests to spread out at liberty and relax.

“The whole transition from the first time we introduced ourselves to the team right to the setup was wonderful, we’ve had a great experience. We’re certainly looking forward to doing a lot more events here.” Judi Watts from Little Gray Station.

“We could not highly recommend more the team from the Novotel Twin Waters. They helped contribute to an amazing event, one which will not be forgotten.” Nu Pure’s directors executive assistant, Katie Hudson.


MEETING PEOPLE

AccorHotels has appointmented Lauren Zoneff to the position of communications manager, covering Angela Cowley’s maternity leave, and Madeline Georgiadis to the role of communications and social media executive. Prior to joining AccorHotels, Zoneff was public relations manager at Voyages Indigenous Tourism Australia.

The Brisbane Convention Bureau has appointed Kylie McKenzie and Gary Pearce as new business development managers. In addition, Juliet Alabaster has been appointed to senior manager business development and bidding, while Jill Wimberley takes on a new role as senior coordinator, business development and bidding.

Pacific World has appointed Selina Chavry as global managing director, based in Singapore. Over the past 15 years, Chavry developed her career in the business events industry in London, Sydney and Singapore.

Lady Elliot Island Eco Resort has welcomed Daniel Lukritz as the new general manager. Lukritz has previously held general manager positions at the Crocodile Hotel in Kakadu, Outback Pioneer Hotel in Ayers Rock and Home Valley Station in Western Australia.

Four Seasons Hotel Sydney has appointed Jasmine Cook as director of public relations and communications. Cook will oversee the

media relations, digital marketing, advertising, social media, brand compliance and partnership strategies for the hotel and its outlets.

Destination Queenstown (DQ) has announced the promotion of Sarah Stacey, the communications and sector strategy

manager. Stacey is now the marketing and communications director. In her new role, Stacey will steer the direction of DQ’s consumer marketing projects, as well as leading the organisation’s communications.

Karen Maher is the new sales manager at the Sanctuary Cove Golf and Country Club. Maher is looking after corporate golf,

meetings and events, advertising opportunities and membership packages.

The Goodearth and Perth Ambassador Hotels have announced the appointment of Melissa Lee as their new

business development executive. Lee has 12 years of industry knowledge, drawn from working in various hotels in Singapore and Perth.

The Singapore Tourism Board is pleased to welcome Kristina Kulchar as its new manager Oceania. Based in the Sydney

regional office, Kulchar will be managing the MICE markets across Australia and New Zealand.

Staging Connections South East Queensland have appointed Jim Grey as an additional account manager. His main

responsibilities are to build relationships with new clients whilst selling Staging Connections range of technical, styling, digital and design services.

The Australian National Maritime Museum in Sydney has appointed events and tourism professional

Deanna Varga as assistant director, commercial and visitor services. Varga had been acting in the role for two years.

Mathew Haynes has been appointed to technical manager of The Star Event Centre, overseeing the audio visual

operation. Having been a technical producer at The Star since 2012, Haynes will lead a team of 45 audio-visual professionals.

The Asia-Pacific Incentives and Meetings Expo welcomes new event director, Ian Wainwright. A global

events marketing specialist with over 13 years’ experience, Wainwright has an understanding of all facets of the industry.


PCO ASSOCIATION

Have you been putting off that talk? You know…that talk, asks Matthew Bushby.

Why? Too difficult? Uncomfortable? Afraid of the confrontation? Worried it may make the situation worse? If you don’t have time to read this whole article, just read the next sentence. Employees like honest and firm messages; they don’t like ambiguity and waffling.

A difficult, challenging, crucial, important conversation (pick your favourite descriptive word) shouldn’t be complex or hard, but we make it hard by overthinking, getting involved and taking it personally. So let’s start by looking at some practical steps to delivering a clear and concise message that will lead to positive changes.

Start by taking the direct approach to inviting the conversation; "Tom, I would like to talk with you about what happened at the meeting this afternoon when Sam asked about the missed deadline. Let's grab a coffee to chat." Preparation is key, you need to ask yourself two important questions; "What exactly is the behaviour that is causing the problem?" and "What is the impact that the behaviour is having on you, the team or the business?"

Name the issue, take the emotion out of it and provide specific, recent examples of the behaviour. What do you want to accomplish with the conversation? What is the desired outcome? What are the non-negotiables? Describe the emotions around the behaviour that is being shown. How does it make you feel? How does it reflect

on them?

Remind them what is at stake, clarify the overall goal that you are trying to achieve and explain their contribution to that goal. Add some personal humility to the conversation by identifying your contribution to the situation. Remind them that you want the issue/challenge/problem/behaviour resolved. Give them a chance to respond and avoid getting side-tracked. Prompt them for a solution, so they can own it. Summarise expectations, mutually agree on the steps moving forward and express confidence in them. Follow up and give them reassurance that they are on the right path and reward the positive changes!

By now, you have already worked out that this isn’t a self-help article telling you to centre yourself or look for your inner Zen; it is about taking a practical and calm approach to dealing with difficult situations and conversations, and attempting to understand the other person’s point of view. Ultimately, when it comes to difficult situations we have two choices: react or respond.

Consider the following example. One of your team stuffs a booking and your client isn’t happy. You immediately get angry, yell and upset yourself, the team member and the office. You make your relationship with the other person worse and you haven’t fixed a thing!

What if we tried to respond rather than react? The same scenario again, except you recognise that your anger is rising. Your first response: ask is your team member ok? Second response: realise that the booking is stuffed, it isn’t the end of the world and nobody has died. Let it go. Third response: help them fix the booking and show that mistakes happen and we shouldn’t dwell on it. Final response: calmly discuss how to avoid stuff ups like this into the future.

In which scenario would you prefer to be on the receiving end of the difficult conversation?

You may be wondering: do I practice as I preach? No, I am a fallible human being. The difference is that I try to be a better person in dealing with difficult situations. I fight the urge to run away.

I want to leave you on one final take away: be mindful. Pay attention to how your mind reacts, take a moment to breathe, then craft a compassionate, intelligent and thoughtful response. It’s easy (once you know how).

Matthew Bushby teacher, Event Management | Community, Health, Hospitality and Service Skills Faculty at TAFE NSW – South Western Sydney Institute, is a speaker at PCOA Conference and Exhibition, at Adelaide Convention Centre, November 29 – December 1, 2015.

We need to talk


Digital disruptionDigital disruption presents a myriad of opportunities to improve business processes, but taking advantage of them can present a challenge for the average small to medium enterprise (SME). On the one hand, it’s never been easier to connect, collaborate, share information, work from anywhere, and gain real-time insights. On the other hand, many small business owners are overwhelmed by the number of choices on offer and the rate of change, and uncertain about the effect that any new software or systems will have on existing ones.

Any or all of these factors can prove a barrier to SMEs embracing new technology, or even making decisions in this area, preventing them from maximising the opportunities to innovate and improve processes and efficiency.

How can you take advantage of the cloud?Cloud-based systems such as customer

relationship management (CRM) software, cloud accounting software, online project management systems, and data-file sharing tools like Dropbox and Google Drive are all good examples of technology that has the potential to vastly improve efficiency but are still poorly understood and therefore underutilised.

Cloud-based technology can provide lower costs through reduced maintenance costs and licence fees. They also foster flexibility giving people the flexibility to work from anywhere. Cloud-based solutions also provide quick and easy access to real-time analytics, facilitating the measurement of key business drivers and effective reporting. Data is also backed up at all times in secure locations in cloud based systems. This is particularly important when a staff member leaves a business, as the client knowledge they have gathered is collated within the system, instead of on their spreadsheets, or in their notes or minds.

However, any decision to move to a cloud-

based system should be the result of a thorough investigation into the needs of your business that takes into account a clear business focus, a mapped out path of your business processes and identifying why the technology is needed.

Make it meaningfulTo make sense of it all, businesses need to take a proactive role in identifying opportunities to make digital technology work for them, rather than simply reacting on an ad-hoc basis. They need solutions that don’t just gather information for the sake of it, but go one step further and use that information intelligently to ensure that they connect with customer experience and engage meaningfully, in every sphere – sales, marketing, commerce, service, HR.

Kylie Harker CEO Squirrel Business Hub, is a presenter at the PCOA Conference and Exhibition.

More than 2000 years ago, the Ancient Greek philosopher Heraclitus observed that the only thing that is constant is change. He could have been describing today’s Information Age, and the ever-evolving digital technologies that are disrupting established ways of doing business, writes Kylie Harker.

Move to the cloud

cim november 2015 issue

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