Is your brand creating instant impact in both physical and digital worlds?

Kieran Kilmartin

VP of International Marketing, Pitney Bowes

Brand = Legacy + Future

To brand or to not rebrand?

1930 1971 Today

Why rebrand?

The keys to a successful rebrand

Building Brand Insight

Audience – The Generations

38% of Millennials say

they live for today and plan for tomorrow

59%

42%

27%

Our research also shows people seek…

Interactivity Personalisation Technology

37%expect brands to contact them using data from wearable devices

Actioning Brand Insight

Contextual data is everywhere

Use it to build a real view of your target audience

Engagement

ContextInsightsActivitiesRelationshipsIndividual

Optimise business processes for contextual engagement

Renewal and upgrade process

However…

50%are concerned about data privacy

In a Nutshell

Effort is key for engagement...

Key take aways

Action insight – use contextual marketing to utalise data that is everywhere today

Re-engineer thinking and business processes for real brand impact!

Your brand needs to encompass your legacyas well as your future1

2

3

Now it’s your turn…

Thank you

www.pitneybowes.com

@pitneybowes