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CICP E-BOOK N0. 6 ASEAN-CHINA FREE TRADE AREA AND CAMBODIAN INDUSTRIES CHAP SOTHARITH AND CHHEANG VANNARITH December 2010 Supported by the People’s Republic of China Regional Cooperation and Poverty Reduction Fund through the Asian Development Bank (ADB) Phnom Penh, Cambodia

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Page 1: CICP E-BOOK N0. 6 ASEAN-CHINA FREE TRADE AREA … e-book no 6.pdf · asean-china free trade area and cambodian industries chap sotharith and chheang vannarith december 2010 ... 3.6

CICP E-BOOK N0. 6

ASEAN-CHINA FREE TRADE AREA

AND CAMBODIAN INDUSTRIES

CHAP SOTHARITH AND CHHEANG VANNARITH

December 2010

Supported by the People’s Republic of China Regional

Cooperation and Poverty Reduction Fund

through the Asian Development Bank (ADB)

Phnom Penh, Cambodia

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Executive Summary

Using qualitative methods with desk study and selected interviews, the study aimed to serve

three main objectives: (1) to compile and analyses the background information on

Cambodia‘s foreign trade situation and its policy in different stages of development; (2) to

raise awareness and knowledge on trade liberalization, trade facilitation and its impacts on

Cambodian economy by presenting some case studies in selected industries, especially under

ASEAN China Free Trade Agreement (ACFTA); and (3) to propose some feasible

recommendations for future direction so that Cambodia can use the opportunity in

implementing ACFTA with maximum benefit.

With strong political commitment, Cambodia has integrated its economy with the

regional and global markets and production network. It became a full member of the

Association of Southeast Asian Nations (ASEAN) in April 1999 and the World Trade

Organization (WTO) in October 2004. Through its membership in these organizations,

Cambodia has boosted its international trade and investment, thereby contributing to its own

economic development and poverty reduction. Its trade activities have been robust, especially

with neighboring countries. United Sates and Europe are the two main markets from

Cambodian textile products. However, Cambodia‘s trading pattern remains vulnerable to

external shocks as its market segment is narrow. Nearly half of total exports go to a single

country, the United States and more than sixty percent of imports come from 4 countries in

East Asia, China, Thailand, Hong Kong and Vietnam.

The market system and the private sector are regarded to be engines of growth by the

Royal government. Thus, the government seeks to institute reforms in order to eliminate the

bottlenecks and obstacles faced by the private sector, especially in trade liberalization and

promoting a favorable environment for free and fair trade. A comprehensive Customs Code is

being devised to conform to the World Customs Organization (WCO) standards. The

government is also implementing a reform agenda covering 2004-2008 that includes a trade

facilitation programme and a single window for customs.

Trade liberalization in Cambodia has resulted in job creation, improvement in

productivities, and poverty reduction. Cambodia‘s successful case in benefit of trade has been

praised by many countries, organizations and scholars. The largest beneficiaries from trade

liberalization are likely to be ordinary Cambodian citizens as consumers and the retail

industries that serve them, who can enjoy more choices with lower cost of imported products,

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and domestic products with some import content. The second most important beneficiary will

be the Cambodian private sector and the workers it employs, particularly as the investment

climate improves and private sector-supporting institutions are put in place.

The paper concludes that Cambodia‘s benefit from regional FTA is still limited as the

country‘s export remains minimal, especially export to China. However, ASEAN-China FTA

in the long run will provide substantial benefit to Cambodia in term of increasing volume of

trade, tourism, inflow of FDI, economic growth, improvement of bilateral relation, and

political interests in general. The challenges for Cambodia‘s export are: 1) Lack of trade

promotion activities; 2) Lack of information and understanding regarding Regional Trade

Agreements; 3) Complicated bureaucracy for trade in Cambodia; 3) High cost of doing

business; 4) Limited size of production capacity with poor technology; 5) Lack of credit

access and insurance; and 6) Lack of appropriate partner.

According to case studies in part II of the paper, Cambodian exporters can enjoy more

benefits than losses in joining ACFTA because of two main reasons: First, Cambodian

products especially agricultural products are competitive in terms of price and quality.

Cambodian products like beverage and food can compete effectively with the imported

products from ASEAN countries and China due to the low price, acceptable quality, and

brand awareness. However, it is difficult for them to export to regional market like China

because of the absence or the lack of brand promotion and marketing strategy, high cost of

export process and packaging. Food and beverage sector seem to have lowest opportunity to

export mainly due to low quality standard and high cost. It calls for the strong support from

the government in facilitating export and find the market for the products. In addition, the

lack of financial investment and packaging services refrain the industry from expanding their

market to the region especially China.

It is safe to say that Cambodia has huge potential to export agricultural products to

Chinese market under the ASEAN-China FTA. However, the lack of information on regional

market, lack of market entry strategy, lack of government support in facilitating export, and

the lack of firm‘s capacity in large scale production and high quality standard production are

the main constraints in promoting Cambodian export to China.

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Contents

Executive Summary ................................................................................................................. 3 Abbreviation ............................................................................................................................. 8 Chapter 1: Introduction ........................................................................................................ 10

1.1. Background ................................................................................................................... 10 1.2. Objectives ..................................................................................................................... 11

1.3. Methodology ................................................................................................................. 11 1.4. Structure of the Study ................................................................................................... 12

Chapter 2: Cambodia: A Pro-trade Country ...................................................................... 14 2.1. Historical and Economic Background .......................................................................... 14 2.2. Recent Development of Cambodia‘s Trade .................................................................. 16 2.3. Cambodia‘s Trade Policy .............................................................................................. 23

Trade Liberalization Policy .............................................................................................. 24

Pro-poor Trade Policy ...................................................................................................... 25 2.4. Trade facilitation ........................................................................................................... 28

Government Private Sector Forum .................................................................................. 28 Chambers of Commerce and Professional Association ................................................... 30

The Institute of Standards of Cambodia (ISC) ................................................................ 31 Trade Infrastructures ........................................................................................................ 31 Other Supports ................................................................................................................. 34

2.5. Beneficiaries from Trade Liberalization ....................................................................... 35

2.6. Challenges in Cambodia Export ................................................................................... 37 Lack of trade promotion activities ................................................................................... 37 Lack of information and understanding regarding Regional Trade Agreements ............ 38

Complicated bureaucracy for Trade in Cambodia ........................................................... 38 High Cost of Doing Business ........................................................................................... 39

Limited Size of Products .................................................................................................. 39 Poor Technology .............................................................................................................. 39 Lack of credit access and insurance ................................................................................. 40 Lack of appropriate partner .............................................................................................. 40

Chapter 3: Cambodia’s Trade with China .......................................................................... 41 3.1. Background of Cambodia-China Relation .................................................................... 41

3.2. Trade with China........................................................................................................... 42

3.3. FDI from China ............................................................................................................. 44 Table 3.4: FDI from China in Approval (1994- 2009) .................................................... 45

3.4. ODA from China........................................................................................................... 45 3.5. ASEAN-China Free Trade Area ................................................................................... 46 3.6. Cambodia in ACFTA .................................................................................................... 48

Chapter 4: Summary of Part I and General Recommendations ....................................... 50 4.1. Summary of Part I ......................................................................................................... 50 4.2. General Recommendations ........................................................................................... 51

Promotion of Agricultural Products ................................................................................. 51 Quality Products............................................................................................................... 52

Infrastructure Development ............................................................................................. 52 Trade Facilitation ............................................................................................................. 52

Access to Market Information ......................................................................................... 54 Promotion of Two-way Trade .......................................................................................... 54 Human Resource Development ....................................................................................... 55

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Brief introduction of Part II.................................................................................................. 57 Chapter 5: Case Study in Agricultural Industry ................................................................ 58

5.1. Background of the Industry .......................................................................................... 58 5.2. Case Study 1: Loran Import Export Co. Ltd. (Rice Exporter) ...................................... 62

Main findings ................................................................................................................... 65

5.3. Case Study 2: Mega Green Co. Ltd. (Rice Exporter) ................................................... 66 Main findings ................................................................................................................... 68

5.4. Case Study 3: Seladamex Co. Ltd (Cotton Exporter) ................................................... 69 Main findings ................................................................................................................... 72 Main findings ................................................................................................................... 75

5.6. Conclusion .................................................................................................................... 75

Chapter 6: Case Study on Food and Beverage Industry .................................................... 77 6.1. Background of Industry ................................................................................................ 77 6.2. Case Study 1: Ly Ly Food Industry .............................................................................. 80

Main findings ................................................................................................................... 82 6.3. Case Study 2: Cambrew Co. Ltd .................................................................................. 82

Main findings ................................................................................................................... 84

6.4. Case Study 3: Confirel .................................................................................................. 85 Main findings ................................................................................................................... 87

6.5. Conclusion .................................................................................................................... 87

Chapter 7: Case Study on Garment Industry Sector ......................................................... 88 7.1. Background of Industry ................................................................................................ 88 7.2. Case Study 1: Seak Chan Textiles Manufacturer ......................................................... 92

Main Findings .................................................................................................................. 94 7.3. Case Study 2: B&N Garment ........................................................................................ 95

Main findings ................................................................................................................... 96 7.4. Conclusion .................................................................................................................... 97

Chapter 8: Summary and Policy Recommendations .......................................................... 98 Reference .............................................................................................................................. 103

List of Tables

Table 2.1 Cambodia Basic Indicators ...................................................................................... 15

Table 2.2: Trade in ASEAN Countries .................................................................................... 19

Table 2.3: Cambodia Export by Country 2008 ........................................................................ 20 Table 2.4: Cambodia Import by Country 2008 ........................................................................ 21

Table 2.5: Trade Export by Products in 2008 .......................................................................... 22 Table 2.6: Cambodian Import by Products in 2008 ................................................................. 23 Table 2.7: List of Special Economic Zones in Cambodia ...................................................... 32 Table 2.8: Sihanoukville Port Traffic ...................................................................................... 33 Table 3.1: Cambodia-China Trade (2000- 2008) ..................................................................... 42

Table 3.2: Cambodia Export to China in 2006- 2008 by Products .......................................... 43 Table 3.3: Cambodia Import from China 2006- 2008 by Products ......................................... 44 Table 3.5: Top ten ASEAN trade partner countries/regions, 2009 .......................................... 48 Table 5.1: ASEAN Tariff Scheme in Rice............................................................................... 61

Table 6.1: Number of food, beverage, and tobacco SME ........................................................ 78 Table 6.2: Investment capital and employment of industries .................................................. 78

Table 6.3: Output multiplier and value added of industrial sectors ......................................... 78 Table 6.4: Destinations of Cambodia‘s garment export .......................................................... 89

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Table 6.5: Amount of import-export of textiles and apparel 2008-2009 (US Dollars) ........... 90 Table 6.6: ASEAN Trade in Textiles ....................................................................................... 91

List of Figures

Figure 2.1: Cambodia Economic Growth Rate (1996-2010) ................................................... 14 Figure 2.2: Trade from 2000- 2009 .......................................................................................... 17

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Abbreviation

ACFTA ASEAN China Free Trade Agreement

AFTA ASEAN Free Trade Area

ASEAN Association of South East Asian Nation

ASYCUDA Automated System for Customs Data

CDCF Cambodia Development Cooperation Forum

CMEA Council for Mutual Economic Assistance

DICO Department for International Cooperation

DITIS Diagnostic Trade Integration Strategy

DTP Department for Trade Promotion

EDPs External Development Partners, bilateral & multilateral and NGOs

G-PSF The Government Private Sector Forum

IF Integrated Framework

ITC International Trade Centre

LDEs Least Developed Economies

MDGs Millennium Development Goals

MOC Ministry of Commerce

PRC People‘s Republic of China

RGC Royal Government of Cambodia

SECO State Secretariat for Economic Affairs of Switzerland

TRADE Trade Related Technical Assistance for Development and Equity

Trade SWAp Trade Sector Wide Approach

WCO World Customs Organization

WTO World Health Organization

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PART ONE

Overview of Structural Change

of Cambodia’s Trade

by

Chap Sotharith

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Chapter 1: Introduction

1.1. Background

After revival from decades of civil war, genocide and international isolation, Cambodia has

returned back to normalcy and become one of the emerging economies in the region due to its

high economic growth rate coupled with new market opportunities and high potential for

local economic development and attracting investment. At the same time, Cambodia is one of

the Least Developed Economies (LDEs) which pioneers in trade development significantly

contributed to economic development and poverty reduction.

The pace of Cambodia‘s economic reforms picked up after the Soviet Union was

dismantled in 1989. Similar to Vietnam‘s Doi Moi, Cambodia launched an aggressive reform

program in which private property rights were restored and price control was abolished.

Many of State-owned enterprises were privatized and incentives were provided to local and

foreign private investment. With the signing of the Paris Peace Accord in 1991, Cambodian

warring factions, except the Khmer Rouge, agreed to put an end to the protracted civil war

and started to rehabilitate the economy.1

After the 1993 General Elections, Cambodia has been transformed from centrally

planned economy to free market economy and the Royal Government of Cambodia began

formulating comprehensive macroeconomic and structural reform and achieved some

significant successes in stabilizing the macro-economic foundation. The economy expanded

rapidly during the first half of the 1990s and 2000s, while inflation was dramatically reduced.

Apart from advances in peace, stability and social order, Cambodia is now getting

increasingly integrated into the region by joining ASEAN and other regional and sub-regional

mechanism with active participation in activities and events including successful hosting

ASEAN summit in 2002 in Phnom Penh. The Royal Government of Cambodia has signed

trade agreements with many countries in Asia to increase easy access to outside markets.

Globally, an important milestone was finally reached with Cambodia being admitted as the

148th

member of the WTO on 13 October 2004. Cambodia is the second LDC after Nepal to

1 Chap (2009).

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join the WTO through the full working party negotiation process.2 With limited human

resources and expertise in international trade, this has imposed higher responsibilities to

adhere to strict protocols and standards but has equally opened up tremendous opportunities

for trade with the world at large on a competitive basis.

Moreover, Cambodia is also a member of the ASEAN-China FTA which is the

world‘s biggest free trade area, embracing 1.7 billion consumers, with a combined gross

domestic product (GDP) of approximately 2 trillion US dollars, and total international trade

of 1.23 trillion US dollars. The Framework Agreement provides the legal instrument for

enhancing the ASEAN-China economic, trade and investment relations from the short-term to

the long-term. It will serve as the foundation for establishing the free trade area (FTA) by

year 2010 for the six original ASEAN states Brunei, Indonesia, Malaysia, the Philippines,

Singapore and Thailand and 2015 for less developed ASEAN members Cambodia, Laos,

Myanmar and Vietnam.

1.2. Objectives

The study aimed to serve three main objectives. They are (1) to compile and analyses on

background information on Cambodia‘s foreign trade situation and its policy in different

stages of development; (2) to raise awareness and knowledge on trade liberalization, trade

facilitation and its impacts on Cambodia economy by presenting some case studies in

selected industries, especially under ASEAN China Free Trade Agreement (ACFTA); and (3)

to propose some feasible recommendations for future direction so that Cambodia can use the

opportunity in implementing ACFTA with maximum benefit.

1.3. Methodology

In order to attain the best results from the above objective, the study combines two different

research methods: desk study and field research.

Desk Study: For Part I, data were collected from secondary sources, including books,

papers, reports, trusted websites, credible newspapers, and other reading materials, especially

2 On 22 July 2003, Cambodia submitted its Acceptance of the Terms and Conditions of WTO Membership and

it was approved by the Ministerial Conference on 11 September 2003 in Cancun and it was subject to

ratification. Source: http://www.wto.org/english/thewto_e/acc_e/a1_cambodge_e.htm

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those related to Cambodia‘s trade background, ACFTA and its possible impacts to Cambodian

industries. Due to lack of official trade statistic, raw customs data (in 8 digits) provided by

Ministry of Commerce ware analyzed to highlight trade by country and trade by products

both in export and import in selected year.3 In addition, personal and telephone interviews

with selected experts such as top business leaders and government senior officials were also

conducted to fill information gaps and to form the solid foundation for analysis.

Field Research: For Part II, Qualitative case study method is applied by conducting a face to

face interview with the representatives from nine selected companies in the three main

sectors namely: Agricultural Sector, Food and Beverage Sector, and Textiles Sector. These

three sectors are the main players in economic development in Cambodia in the context of

regional and global economic integration. The field interviews were to understand their

business background and perceptions on the ACFTA. Moreover, the interviews also sought

feedback on policy dissemination, business support services and implementation by

government. This part wishes to provide recommendations for policy adjustment at both the

industrial and government levels. The study is embedded with sectoral policies given

international trade relations is a part of a series of networks of producers, exporters,

importers, and retailers. Knowledge and relationships are necessary factor to get access to

market and suppliers.

1.4. Structure of the Study

This paper is dived into 2 Parts. Part I describes Overview of Structural Change of

Cambodia‘s Trade with focus on Cambodia‘s trade development in different stages and pro

trade policy. In addition, some analyses and description on Cambodia-China trade relation

was highlighted. Part I is divided in 4 Chapters. Chapter two describes historical and

economic background with emphasis on trade development in general. Chapter 3 highlights

economic relation between Cambodia and China with focus on bilateral trade. Chapter 4

summarizes Part I and proposes General Recommendations.

Part II is divided into 4 Chapters. Chapter 5 presents Case Study in Agricultural

Sector with 4 selected cases to highlight how the industry operates linking with international

trade and its production chains. Chapter 6 highlights three Case Studies on Food and

3 Trade Data in Cambodia are often different if obtained from different sources. The main source of data used in

analyses for the paper is based on data from the Ministry of Commerce, compiled by CAMCONTROL.

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Beverage Sector with highlight productions and market. Chapter 7 shows two Case Studies

on Garment Industry Sector and finally Chapter 8 gives summary and policy

recommendations.

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Chapter 2: Cambodia: A Pro-trade Country

2.1. Historical and Economic Background

After achieving full peace in 1999, the Cambodian economy became more resilient and

dynamic despite the major challenges faced by the regional and global economic crisis and

the natural disasters the country experienced. For the period 2000—2008, Cambodia

achieved an average growth of approximately 9 percent per annum. In particular, during the

last three years, Cambodia‘s economic growth reached unprecedented double-digit rates of

11.4 percent per year on average, with 2005 as its peak year when growth reached 13.3

percent. Economic growth was 10.8 percent and 10.2 percent for 2006 and 2007, respectively.

Though Cambodia has been affected by the global recession, it posted economic growth of

6.7 percent in 2008. Nevertheless, the crisis has an impact to its economy and the GDP

growth was only 0.1 percent in 2009.4 In 2010, it is expected that the economy will recover to

an estimated growth of about 5 percent (see Figure 2.1). As result, the average per capita

income increased remarkably from US$288 in 2000 to US$513 in 2006 and then to US$900

in 2008. Poverty has been reduced by about 1 percent per year.

Figure 2.1: Cambodia Economic Growth Rate (1996-2010)

Source: Hang Chuan Naron (2010).

4 Chap (2009) and Hang (2010)

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Continued efforts to develop the banking and financial sector plus the implementation

of a prudential monetary policy have significantly contributed to the sustainability and good

shape of Cambodia‘s macro-economy. The exchange rate between the riel and the U.S. dollar

has been stable in the last few years, with inflation rate under control. Despite the effects of

the global economic and financial crisis, Cambodia has been able to significantly ensure and

increase its international reserves, which have risen to over US$ 2.52 billion as of August

2009 compared to only US$ 2.07 billion in 2008, a 21.48 percent increase.5

Table 2.1 Cambodia Basic Indicators

Land Area (square Km) 181,035

Population (thousands, 2008) 14,700

GDP (million current US$, 2008) 9,574

GDP (million current PPP US$, 2008) 27,997

Current account balance (million US$, 2008) (1,060)

Trade per capita (US$) 900

Trade to GDP ratio (2006-2008) 144

Source: WTO,

http://stat.wto.org/CountryProfile/WSDBCountryPFView.aspx?Language=E&Country=KH

Within a span of thirty years, Cambodia has gone from having nothing to achieving

development in political stability and predictability, economy, and social affairs. Its banking

sector, in particular, has developed rapidly in terms of scale and transactions. This has played

an important role in the country‘s economic development, its efforts to reduce poverty, and

the increase in the standard of living for the Cambodian people as outlined in the Financial

Sector Development Strategy and the Rectangular Strategy of the Royal Government of

Cambodia.

Nevertheless, with the experience of rapid increase in food and fuel prices, followed

by the global economic downturn, Cambodia has faced difficult times recently, similar to

other countries around the world. As a result, last year the Cambodian economy suffered a

severe setback with increased hardships for many of the poor and vulnerable Cambodians.

Around four million people still live in poverty in Cambodia, plus a large proportion of the

population live precariously near poverty line (one US dollar per day). There are big

widening inequalities between rich and poor, rural and urban, and in particular life continues

to be extremely challenging for the majority of Cambodian rural families who remain

5 Hun Sen‘s speech at the 30

th Anniversary of the Re-establishment of the National Bank of Cambodia at

InterContinental Hotel on October 8, 2009

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vulnerable to shocks. This poverty results in malnourishment of children, poor educational

outcomes, and large numbers of women dying as a result of child-birth, and poor rural

sanitation and water supply which is reflected in the poor health status of Cambodians.6

2.2. Recent Development of Cambodia’s Trade

Foreign trade was preoccupied by the Government during 1950s to 1970s. Most of export and

import activities were conducted through State-Owned Enterprise of Société Nationale

d‘Export et Import, (SONEXIM) and absent during the war in 1970s. During the Democratic

Kampuchea (or Khmer Rough time, 1975- 1979) Cambodia had no foreign trade at all due to

the Regime‘s self-sufficient policy. After the establishment of the new Government of

People‘s Republic of Kampuchea in 1975, the government controlled all official foreign

trade. In July 1979, under the administration of the State of Kampuchea, the Ministry of

Local and Foreign Trade set up the Kampuchean Export and Import Corporation

(KAMPEXIM, the state trading agency) to handle exports, imports, and foreign aid. In

addition, the National Trade Commission was created to be in charge of both internal and

external economic coordination. In March 1980, the Foreign Trade Bank was formed to deal

with international payments, to expand trade, to provide international loans, and to control

foreign exchange. There were reports on special clearing arrangements for trade (similar to

barter trade regime) among the Indochinese countries and with some members of the Council

for Mutual Economic Assistance (CMEA, or Comecon). 7

Beginning in 1982, the government made serious efforts to promote foreign trade as a

means of accelerating national reconstruction and development. The First Plan emphasized

exports as a way to correct imbalances in the national economy, but it did not provide any

commodity export target figures. In the late 1980s, Cambodian officials released information

revealing the direction and the patterns of trade rather than specific numbers. Most official

trade was being conducted with Comecon countries in the form of exchanges of commercial

goods. In the absence of authoritative data, unofficial Western sources placed Cambodia's

trade deficit at US$100 million to US$200 million annually from 1981 to 1987. According to

the Asian Development Bank, the country's total external debt in 1984 was US$491 million,

6 Remarks Delivered by Ms. Annette Dixon, World Bank Country Director, at 3rd Cambodia Development and

Cooperation Forum (CDCF), which is a Fund Raising for ODA on 2 June 2010. 7 Russell R. Ross, ed. Cambodia: A Country Study. Washington: GPO for the Library of Congress, 1987. at

http://countrystudies.us/cambodia/68.htm accessed on 17 April, 2010

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up from US$426 million in 1983 and US$368 million in 1982.8

Cambodia started to introduce market economy in late 1980s. However, the economic

reform process was very slow due to the continued civil war and political crisis. It takes about

a decade for Cambodia to stabilize its macro-economy. The year 2000 can be regarded as the

starting point of Cambodia‘s economic reform after Cambodia gained total peace in 1999.

With strong political commitment, Cambodia has integrated its economy with the regional

and global markets. It became a full member of the Association of Southeast Asian Nations

(ASEAN) in April 1999 and the World Trade Organization (WTO) in October 2004. Through

its membership in these organizations, Cambodia boosted its trade, thereby contributing to its

own economic development and poverty reduction. Its trade activities have been robust,

especially with neighboring countries.

However, Cambodia‘s trading pattern remains vulnerable to external shocks as its

market segment is narrow. Nearly half of total exports go to a single country, the United

States and more than sixty percent of imports come from 4 countries in East Asia, China,

Thailand, Hong Kong and Vietnam (see Table 2.3 and Table 2.4).

Figure 2.2: Trade from 2000- 2009

Source: Hang (2010)

8 Ibid.

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Table 2.2: Trade in ASEAN Countries

Country 2008 2009 1/ Year-on-year change

Exports Imports Total trade Exports Imports Total trade Exports Imports Total trade

Brunei Darussalam

10,268.0

2,506.7

12,774.7

7,168.6

2,399.6

9,568.2

(30.2)

(4.3)

(25.1)

Cambodia

4,358.5

4,417.0

8,775.6

3,906.9

5,448.0

9,354.9

(451.6)

1,031.0

579.3

Indonesia

137,020.4

129,197.3

266,217.7

116,508.8

96,829.2

213,338.0

(15.0)

(25.1)

(19.9)

Lao PDR

827.7

1,803.2

2,630.9

n.a.

n.a.

n.a.

n.a.

n.a.

n.a.

Malaysia

194,495.9

144,298.8

338,794.7

156,704.3

123,183.8

279,888.1

(19.4)

(14.6)

(17.4)

Myanmar

6,620.6

3,794.9

10,415.4

6,341.5

3,849.9

10,191.3

(4.2)

1.4

(2.2)

The Philippines

49,025.4

56,645.6

105,671.0

38,334.7

43,008.3

81,343.0

(21.8)

(24.1)

(23.0)

Singapore

241,404.7

230,760.3

472,165.0

269,191.1

245,226.5

514,417.6

11.5

6.3 8.9

Thailand

174,966.7

177,567.5

352,534.2

151,364.7

134,124.6

285,489.3

(13.5)

(24.5)

(19.0)

Viet Nam

61,777.8

79,579.2

141,357.0

57,096.0

69,949.2

127,045.2

(7.6)

(12.1)

(10.1)

ASEAN

880,765.7

830,570.5

1,711,336.2

802,709.6

718,571.2

1,521,280.8

(8.3)

(12.8)

(10.5)

Source: ASEAN Secretariat and updated data for Cambodia in 2009 using official data (Hang 2010).

Based on official data by General Department of Customs and Excise of the Ministry

of Economy and Finance, Cambodia trade volume presented an increase by about two folds

from US$ 5,858 million in 2004 to US$ 11,217 million in 2008. At the same period,

Cambodia has a huge trade deficit which was widened about three folds from US$681 million

in 2004 to US$ 1.80 billion in 2008 (see figure 2.2).

Nevertheless, Cambodia‘s trade volume of US$11,217 million in 2008 is still small

compared to trade in her neighbors and some other countries in the ASEAN (see table 2.2).9

9 Data is different if compared between Figure 2 and Table 3 and Table 4. Data in Figure 2 can be considered as

or accurate as it is presented by H.E.Mr. Hang Chuan Narong, Secretary of State, Ministry of Economy and

Finance during 3rd

CDCF on 2 June 2010. Those data is calculated by General Department of Customs and

Excise while the data which are later used by the Authors to analyze in 2008 is based on MOC‘s data which

compiled by CAMCONTROL in 8 digits.

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Table 2.3: Cambodia Export by Country 2008

Country Name Custom Value of Export US$ % of Total

United States of America 1,970,696,220.65 45.21%

Hong Kong 840,994,262.83 19.29%

Canada 291,515,434.26 6.69%

Vietnam 170,825,056.53 3.92%

United Kingdom 155,949,804.33 3.58%

Holland 152,138,918.82 3.49%

Germany 138,220,032.04 3.17%

Spain 123,780,462.21 2.84%

Singapore 113,586,340.66 2.61%

Belgium 50,983,938.39 1.17%

France 34,184,171.86 0.78%

Japan 32,144,805.72 0.74%

Italy 26,608,860.20 0.61%

Mexico 21,199,754.91 0.49%

Sweden 16,017,850.82 0.37%

Ireland 15,421,234.92 0.35%

Thailand 13,533,984.90 0.31%

China 12,932,592.90 0.30%

Austria 12,443,061.11 0.29%

Russia 11,810,197.37 0.27%

Australia 10,870,424.82 0.25%

Luxemburg 9,713,817.44 0.22%

Switzerland 9,508,557.69 0.22%

Malaysia 8,976,662.73 0.21%

Denmark 8,742,946.92 0.20%

Norway 8,731,210.79 0.20%

Turkey 7,442,303.68 0.17%

South Korea 7,398,820.32 0.17%

United Arab Emirates 5,694,325.38 0.13%

Greece 5,609,584.53 0.13%

Brazil 5,562,521.78 0.13%

Nigeria 5,342,506.06 0.12%

Argentina 5,308,495.56 0.12%

Taiwan 5,059,632.57 0.12%

Others 50,141,405.79 1.15%

Total 4,359,090,201.48 100%

Source: Author computing based on Ministry of Commerce Database 2008

In 2008, Cambodia‘s biggest export markets are the United States of America, Hong

Kong, Canada, Vietnam, United Kingdom, Holland, Germany, Spain and Singapore (see

Table 2.3). As seen in Table 2.4, at the same time, Cambodia imported most from China

(US$933.55 million representing 21.13 percent), Thailand (US$696.73 million representing

15.77 percent), Hong Kong (US$588.51 million), Vietnam (US$471.68 million), Taiwan

(US$365.84 million) and Singapore (US$303.70 million).

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Table 2.4: Cambodia Import by Country 2008

As shown in Table 2.5, Cambodia‘s export depends completely on textile, garment and

apparel products which cover about 70 percent of total export. Pulp and paper stands number

2 in exports covering about 20 percent of total export. Though Cambodia is based on

agriculture where about 85 percent of population is living with agriculture in rural areas,

Cambodia has limited export of her agro-products as shown in the same table. Agro-products

Country Names Customs Value of Import

(US$) % of Total

China 933,553,096.27 21.13%

Thailand 696,739,334.98 15.77%

Hong Kong 588,517,318.41 13.32%

Vietnam 471,688,996.18 10.68%

Taiwan 365,840,756.81 8.28%

Singapore 303,701,806.84 6.87%

South Korea 229,263,625.72 5.19%

United States 220,199,977.19 4.98%

Malaysia 122,465,933.79 2.77%

Japan 114,146,309.67 2.58%

Indonesia 96,422,140.00 2.18%

India 88,675,483.99 2.01%

France 33,802,803.75 0.77%

Australia 17,027,913.67 0.39%

Pakistan 16,543,215.67 0.37%

Switzerland 16,467,218.38 0.37%

Germany 15,931,314.83 0.36%

Luxemburg 8,327,269.46 0.19%

Russia 7,223,924.03 0.16%

Italy 6,104,100.57 0.14%

United Kingdom 5,598,006.34 0.13%

Holland 5,232,802.53 0.12%

Belgium 5,151,295.12 0.12%

Philippines 4,754,810.26 0.11%

Sweden 4,320,352.27 0.10%

Ireland 3,422,630.35 0.08%

New Zealand 2,528,139.71 0.06%

Bangladesh 2,523,986.79 0.06%

Finland 2,405,247.88 0.05%

Canada 1,952,079.27 0.04%

Denmark 1,921,825.94 0.04%

Saudi Arabia 1,824,847.96 0.04%

Brazil 1,679,819.46 0.04%

Sri Langka 1,675,051.23 0.04%

Turkey 1,597,753.43 0.04%

Macao 1,491,437.94 0.03%

United Arab Emirates 1,400,731.30 0.03%

Spain 1,350,923.17 0.03%

Argentina 1,139,010.26 0.03%

Swaziland 1,111,421.34 0.03%

Nicaragua 1,092,584.56 0.02%

Others 10,750,035.56 0.24%

Total 4,417,567,332.90 100.00%

Source: Author computing based on Ministry of Commerce Database 2008

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(sector 01-16 in Harmonized System) covered only about 0.3 percent of total export. This can

be interpreted that the country has not used her full potential for agricultural development for

export. It can be explained in another way that agricultural products, especially rice, rubber

and other products were traded across border to neighboring countries without recording

through customs or with poor data entry.

Table 2.5: Trade Export by Products in 2008

Chapter Section Export Value US$ % of Total

1-5 Live Animal 2,426,563.62 0.06

6-14 Vegetable Products 9,648,310.68 0.22

15 Fats and Oils 8,951,496.67 0.21

16-24 Prepared Foodstuffs 9,458,443.41 0.22

25-27 Mineral Products 117,687,756.88 2.70

28-38 Chemicals 968,564.99 0.02

39-40 Plastics 34,398,196.80 0.79

41-43 Hides and Leather 863,504.14 0.02

44-46 Wood and Wood articles 3,558,391.53 0.08

47-49 Pulp and paper 903,851,658.00 20.74

50-63 Textiles and apparel 3,025,351,504.39 69.40

64-67 Footwear 93,912,377.29 2.15

68-70 Stone/Cement/Ceramics 1,295,743.88 0.03

71 Gems 11,239,364.59 0.26

72-83 Base metal and Metal articles 16,509,529.97 0.38

84-85 Machinery and Electrical Appliances 6,978,053.91 0.16

86-89 Vehicles 97,946,760.38 2.25

90-92

Optical, precision & musical

instruments 2,950,386.65 0.07

93 Arms 83,462.41 0.00

94-96 Miscellaneous Manufactured articles 6,805,703.19 0.16

97-98 Antiques and works of art 4,130,390.62 0.09

Total 4,359,016,164.00

Source: Author computing based on Ministry of Commerce Database 2008

Due to the urgent need for reconstruction of her economy and the booming in private

sector, Cambodia imported more in raw materials such as cloth and related unfinished

products of textile which covered about 35 percent of import. Other main import items

include vehicles (both new and second hand ones in chapter 86-89), Machinery and Electrical

Appliances (chapter 84-85) and mineral resources including oil and gas (chapter 25-27)

which covered 13 percent, 11 percent and 10 percent of imports respectively (see Table 2.6).

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Table 2.6: Cambodian Import by Products in 2008

Chapter Section Import Value US$ %

1-5 Live Animal 6,127,890.60 0.14%

6-14 Vegetable Products 37,366,927.06 0.84%

15 Fats and Oils 6,895,474.83 0.16%

16-24 Prepared Foodstuffs 258,217,650.37 5.83%

25-27 Mineral Products 454,908,915.03 10.26%

28-38 Chemicals 202,128,457.20 4.56%

39-40 Plastics and Rubber 124,380,959.45 2.81%

41-43 Hides and Leather 29,927,420.17 0.68%

44-46 Wood and Wood articles 2,427,069.93 0.05%

47-49 Pulp and paper 214,470,780.57 4.84%

50-63 Textiles and apparel 1,563,560,144.57 35.28%

64-67 Footwear and Headgear 26,430,183.24 0.60%

68-70 Stone/Cement/Ceramics 59,569,529.19 1.34%

71 Gems 35,952,583.94 0.81%

72-83 Base metal and Metal articles 216,507,025.76 4.88%

84-85 Machinery and Electrical Appliances 505,134,534.47 11.40%

86-89 Vehicles 577,765,817.84 13.04%

90-92 Optical, precision & musical instruments 42,536,254.53 0.96%

93 Arms 66,655.97 0.00%

94-96 Miscellaneous Manufactured articles 66,010,491.78 1.49%

97-98 Antiques and works of art 1,720,125.16 0.04%

Total 4,432,104,891.65 100.00%

Source: Author computing based on Ministry of Commerce Database 2008

2.3. Cambodia’s Trade Policy

Cambodia stated to integrate her economy (starting from trade) to the region and the world

after the Government has stated to launch its ―Triangular Strategy‖ in 1998.10

The economic

rationale for greater regional and global co-operation and integration has four dimensions.

First, the local market is too small to generate a level of domestic activity that could eradicate

poverty. Second, Cambodia does not have sufficient financial resources or managerial

expertise to utilize its natural resource base optimally. Third, Cambodia needs access to the

technological innovation that underpins increasing efficiency and widening consumer choice.

Fourth, no country has a comparative advantage in producing everything and all countries can

therefore benefit from co-operating and trading with others.

10

Triangular Strategy briefly includes: 1) Political normalization and stabilization; 2) Regional and Global

Economic Integration and 3) Poverty Reduction.

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Trade Liberalization Policy

With the vision of ―Outward Looking‖, over the last several years the Royal Government of

Cambodia has embarked on a comprehensive program of economic policy reforms. Key areas

include fiscal reform, banking sector restructuring, civil service reform and improved

governance. The trade policy reform focuses on trade liberalization; export oriented and

import substitution industrialization.

All quantitative restrictions on trade were eliminated in 1994. More recently, the tariff

regime has been significantly simplified with the number of rates falling from 12 tariff bands

to only 4 bands (0%, 7%, 15% and 35%) in April 2001 and the top rate reduced from

maximum 120 percent to 35 per cent. Tariff reduction covered several major finished goods

as well as some intermediate goods and raw materials. Importation of raw materials to

produce export product could be exempted from duty (or 0 percent rate).11

The currency is

convertible with pervasive dollarization. Thus in many respects the trade regime in the

country is relatively open.12

The market system and the private sector are regarded to be engines of growth by the

Royal government. Thus, the government seeks to institute reforms in order to eliminate the

bottlenecks and obstacles faced by the private sector, especially in trade liberalization and

promoting a favorable environment for free and fair trade.

A comprehensive customs Code is being devised to conform to the World Customs

Organization (WCO) standards. The government is also implementing a reform agenda

covering 2004-2008 that includes a trade facilitation programme and a single window for

customs. Policy and legal reforms are also being carried out to unleash the potential of the

private sector, safeguard commercial activity, and promote foreign direct investment into

Cambodia. The trade policy framework has resulted in dynamic export performance and

integration of the country into numerous regional bodies, as well as Cambodia's accession to

the WTO in 2003. After fulfilling the target of regional and global integration, Cambodia has

conducted a policy of trade liberalization. Government recognizes the selection of Cambodia

as one of the three pilot countries for the Implementation of the Integrated Framework on

Trade-related Technical Assistance to the LDCs (May 2001) as one of the main positive

external factors resulting to Cambodia‘s accession to WTO.

11

Hang (2003), p.13-14. 12

Ministry of Commerce (2001) p.vii

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Economic integration including accession to ASEAN and WTO falls into one of the

Royal Government of Cambodia‘s Development Triangle Strategies: building peace and

stability, economic integration, and poverty reduction. Therefore there is a strong political

commitment behind the preparation for the accession into the WTO.13

The role that trade plays in promoting growth and reducing poverty cannot be

overemphasized. Increased trade, promoted by liberalization policies, acts as a powerful

stimulus to economic growth, and such open trade regime will lead to higher rates of

economic growth. Trade may facilitate international diffusion of knowledge, thereby

speeding up growth. In many ways, trade may even occasionally substitute for aid in the

development process.14

As result, the economy has responded well to this opening of trade. Growth rates of

double digit for the past are good compared with those achieved in Cambodia‘s recent past.

Moreover, these growth rates are sufficient to make a dent in the incidence of poverty,

estimates of which range about 30 per cent using the headcount approach, and reducing

poverty by about 1 percent per year.

Pro-poor Trade Policy

Cambodia has put in place a trade policy framework in 2001 to promote growth and

contribute to poverty reduction. The Royal Government is preparing a Trade Sector Wide

Approach (Trade SWAp) with legal framework, procedures and institutional structures in line

with international standards including the implementation of harmonized customs

nomenclature.

Since the mid-1990s, there has been a rapid revival in Cambodia‘s trade sector.

Export growth has been an engine of economic growth and employment creation. However,

trade must be made to contribute more fully to poverty reduction. In order for this to happen,

the Government is committed to the formulation and implementation of a pro-poor trade

sector strategy. The strategy is based on three key concepts: (1) shifting the balance of policy

emphasis from issues of market access and macro-reforms for trade to micro-level issues of

supply capacity; (2) focusing strongly on the delivery of capacity-building support at the

export-enterprise and export sector levels (private sector development for trade); and (3)

13

The Triangular Strategy was adopted by the RGC in its term (1998-2003). Later, the Rectangular Strategy has

been replaced from new term (2003- 2008) and (2008-2013). 14

Sok (2002). p.1

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stressing the rationalizations and geographical decentralization of export business within

Cambodia.

Effective design and implementation of a pro-poor trade sector strategy requires the

development of a new partnership framework among government, business, the donor

community and civil society, which is aimed at driving the process of strategy formulation

and implementation. It also requires explicit attention to making trade sector strategy

deliberately supportive of the national strategy for poverty reduction.

Cambodia‘s trade agenda was quite modest at the start of the implementation of the

Integrated Framework. Cambodia conceptualized its preliminary trade policy needs

assessment in 1998 followed by a Preliminary Concept Trade Sector Strategy Paper which

was tabled at the mid-term Government Meeting held in Phnom Penh on 29 January 2001. A

document titled the Tokyo Road Map was presented at the Fifth Annual Consultative Group

(CG) meeting in Tokyo, June 2001 essentially describing what Cambodia needed to do to

prepare all the inputs required to formulate a robust pro-poor trade sector strategy which can

become a critical cornerstone of the country‘s poverty reduction strategy. The trade strategy

built upon an early assessment of the incidence and nature of poverty using Cambodian

poverty surveys and identified the importance of reducing impediments to trade for rural

household production in areas such as diversified agriculture, fisheries, handicrafts and labor

services.

Learning from the experiences of other countries with similar characteristics,

Cambodia has sought to design its trade policy framework with the following elements:

A coherent trade strategy that is closely integrated with the country's overall

development strategy;

Effective mechanisms for consultation among the three key sets of stakeholders:

government, the enterprise sector and civil society;

Effective mechanisms for intra-governmental policy co-ordination;

A strategy for enhanced collection, dissemination and analysis of trade related

information;

Trade policy networks, supported by indigenous research institutions; Networks of

trade support institutions; A commitment by all key trade stakeholders to outward-

oriented regional strategies;

A shift from emphasis on macro-environment issues to focus on micro- and meso-

environment issues;

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Competitiveness is an enterprise issue and a sectoral issue; and

Regionalization and decentralization of the export sector within Cambodia.

As a result of the analysis of the commitments and concessions given at the WTO

accession the government has identified a few areas where gaps and shortcomings are to be

paid special attention to. Cambodia is required to prepare voluminous and complex

documentation regarding its trade regime for goods and services. The country also needs to

undergo significant domestic reforms to achieve conformity with the requirements of the

implementation of the WTO Agreements including the adoption of an ambitious National

Program of Legislation of more than 40 new laws. Finally, in order for Cambodia to fully

benefit from the membership of WTO, the supply side, backward-forward linkages, domestic

content and export capacity of the country are to be further enhanced. All this requires further

capacity building, and coordinated support by the donor community.

In order to support pro-poor trade policy, Cambodia has launched a project called

―Trade Related Assistance for Development and Equity (TRADE)‖ The project cost US$ 2.4

million with main focus to four priority objectives: (i) In the light of Human Development

needs of Cambodia, assess the Trade Related Technical Assistance gaps in order to allow for

tailor-made responses, and greater coordination among the bilateral and multilateral partners

of the government; (ii) Enhance the national capacity to facilitate pro-poor trade policy

formulation and implementation including cross-sectoral and decentralized capacity; (iii)

Ensure people‘s participation, and placement of poverty eradication concerns in the center of

the formulation and implementation of national trade policy and private sector development

strategy, and communicate the people‘s voices to the national and international community in

the context of the MDG8; and (iv) Enhance the country‘s supply capacity in the identified

export potential sectors in order to expand Cambodia‘s exports and present concrete and

visible examples of employment generation and poverty reduction through enhancement of

Cambodia‘s international trade integration. The programme‘s Phase II will build on the

achievements of Phase I and the conclusions of the IF National Trade Event on Trade and

Poverty held in October 2003 in Phnom Penh. Coordination with the new SECO-ITC project

―Support to Trade Promotion and Export Development in Cambodia‖ will be pursued. 15

15

Source: Ministry of Commerce Website www.moc.org.kh

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2.4. Trade facilitation

From early 1990s, Cambodia has opened her trade policy for more liberalization. The

foreigners are allowed to establish trading companies with 49 percent foreign shares and

Investment Companies up to 100 percent foreign shares. Most non-tariff barriers were

eliminated.

The Royal Government of Cambodia has made significant improvements in processes

and procedures for trade facilitation over recent years. The government is also implementing

a reform agenda covering 2004-2008 that includes a trade facilitation programme and a single

window for customs. Policy and legal reforms are also being carried out to unleash the

potential of the private sector, safeguard commercial activity, and promote foreign direct

investment into Cambodia. The trade policy framework has resulted in dynamic export

performance and integration of the country into numerous regional bodies, as well as

Cambodia‘s accession to the WTO in 2004.

In its stable growth since 1993, Cambodia has received immense financial, technical

and advisory support from External Development Partners (EDPs). Private sector investment,

domestic and foreign, has been a driving force for strong growth in GDP. RGC has paid

particular attention to further strengthen, deepen and broaden the Partnership in Development

with EDPs, private sector and the civil society. In terms of cooperation with private sector, a

high level ―Government - Private Sector Forum‖ has been set up and meets regularly. For

further strengthening cooperation with EDPs, RGC has set up 18 Joint Technical Working

Groups (TWGs) to bring about close coordination among EDPs together with the

government. A high level Government Donor Coordination Committee (GDCC) has also

been set up to guide the TWGs and review progress on various fronts.

Government Private Sector Forum

The Government Private Sector Forum (G-PSF), was established in 1999 at the initiative of

the Prime Minister of the Royal Government of Cambodia to provide a reliable dialogue

mechanism for consultation between the government and the private sector on investment

climate issues ranging from long range policy to day-to-day operations to encourage private

sector initiatives. The G-PSF provides a reliable platform for the business community to raise

and resolve problems with the Government of Cambodia. The Council of Development of

Cambodia acts as the secretariat of the G-PSF. CDC facilitates dialogue within and among

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the joint government/private sector Working Groups, and broadly, between the Government

and the business community.16

Throughout the year, eight private sector working groups (PSWGs) meet regularly to

identify and prioritize common problems, and negotiate solutions with Government

counterparts. These groups are currently as follows:

1. Agriculture & Agro-industry

2. Tourism

3. Manufacturing and Small and Medium Enterprises

4. Law, Tax and Governance

5. Banking and Financial Services

6. Export Processing and Trade Facilitation

7. Energy, Transport and Infrastructure

8. Industrial relations

The private sector and Government meet as often as necessary, and at two levels:

1) Private sector-only working group (PSWG) meetings, which are open to business

associations and company representatives, allow members to discuss and agree

internally on issues to raise with their Government counterparts. These PSWGs meet

every month or so. The agenda of issues to discuss with Government is prepared

following broad consultation. IFC organizes and hosts many of these PSWG

meetings, coordinates the nominations and elections of the Private Co-Chair for each

working group, and encourages inputs from national and international private sector

members.

2) Joint Government-Private Sector Working Group (WG) meetings take place at the

request of the private sector or the Royal Government of Cambodia to discuss

problems, find solutions, and share information raised by the parties. Each

Government-Private Sector Working Group is co-chaired by a Minister of the Royal

Government of Cambodia (the Government Co-chair) and a representative from the

private sector (the Private Sector Co-chair). These WG meetings are inter-ministerial

meeting as they are attended by representatives of the line ministries who have been

invited by the Government co-chair so that these Government officials can provide

16

Cambodian Government Website for the G-PSF at http://www.cambodia-gpsf.org/about.aspx?x=1&c=1

accessed on 28 June 2010.

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solutions to the problems raised by the private sector and report progress back to their

senior management.

With its enlarged cabinet meeting status and being chaired by the Prime Minister, the

biannual G-PSF has been a valuable platform for the business community to raise important

problems which have not been settled at the working group level to be resolved in the context

of a “full cabinet style meeting”. For about a decade of its existence, many issues ranging

from long-term policies to day-to-day operations have been raised and resolved satisfactorily.

In particular, during the most recent forum, the 15th G-PSF held on April 27, 2010, 11 of 20

key issues raised by the private sector were solved. These include elimination of rice export licensing

requirements, administrative process improvements and tax incentives for small and medium

enterprises, reduction of export processing fees, and possible betterments in the industrial relations

environment.17

Chambers of Commerce and Professional Association

Phnom Penh Chamber of Commerce: Established in 1995, the Phnom Penh Chamber of

Commerce (PPCC) is responsible for providing support for commercial enterprises; advices

to government and local authorities on economic and commercial regulations; and

professional training and business education. The Chamber, with a membership of 2100

approx., and a staff of 17 should be well placed to provide information and advice to export

enterprises in Phnom Penh, but seems to be unable to reach out to smaller enterprises,

whether in the Capital or the provincial towns.

Provincial Chambers of Commerce: Recently 3 provincial chambers of commerce

(Siemreap, Battambang, and Sihanoukville) have been created by government decrees and

the processes of election of their governance structure have just been completed. Other key

provinces like Koh Kong, Kampong Cham and Banteay Meanchey are getting organized. The

creation of provincial chambers is a response to the demands of provincial businesses who

felt that their interests were not well represented by the PPCC.

Other professional association: In Cambodia, there are a number of private sector

representative bodies e.g. GMAC – Garment Manufacturers Association in Cambodia,

International Business Clubs, Federation of Rice Millers Associations, Rice Exporter

Association, etc. and foreign business Clubs such as Cambodia-US Business Club, etc. to

17

Bretton G. Sciaroni (2010), Senior Partner, Sciaroni & Associates, Co-Chair, Working Group on Law, Tax,

and Good Governance, in his presentation in 3rd CDCF June 2, 2010

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work together in serving its members‘ interest. These bodies from time to time prepare and

present the position of their members to government.

The Institute of Standards of Cambodia (ISC)

The Institute of Standards of Cambodia (ISC) was established by 2007 Law on Standards of

Cambodia with the main objective of promoting standardization and quality assurance in the

country. The ISC that is a government institution functioning within the purview of the

Ministry of Industry, Mines and Energy is recognized as the leading National Standards body

of Cambodia actively promoting, standardization and conformity assessment activities as a

means of upgrading the quality infrastructure for increasing the competitiveness of products

and services for the benefit of the people of Cambodia.18

For the purpose of trade and

industrial development internationally and regionally, ISC is a subscriber of the International

Organization for Standardization (ISO), an affiliate member of the International Electro

technical Commission (IEC) and also a member of the ASEAN Consultative Committee on

Standards and Quality (ACCSQ). With the accession of Cambodia to the World Trade

Organization (WTO) in October 2004, ISC operates a WTO/TBT (Technical Barriers to

Trade) enquiry point and acts as a notification authority.

Trade Infrastructures

Convention Centers: Cambodia has recently two main Convention and Exhibition Centers

operated by private sectors: Diamond Center and Koh Pech Center in Phnom Penh. Both

convention centers have been frequently used by both government and private sector to hold

conferences, gala dinners, parties, public and private functions and exhibitions for local and

foreign products.

Special Economic Zone (SEZ): The Royal Government of Cambodia recognises that Special

Economic Zones (SEZs) are the foundation for industrialization, trade promotion and

economic development because they bring infrastructure, jobs, skills, enhanced productivity

and the prospect of poverty reduction in rural areas. The Royal Government has since

approved a total of 21 Special Economic Zones (SEZs) located along the border with

Thailand and Vietnam (Koh Kong, Poipet, Bavet, and Phnom Den), at Sihanoukville and

Phnom Penh. Of the 21 zones, 6 have commenced operations (see Table 2.7). Aiming to

18

ISC website: www.isc.gov.kh

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attract more investors, the SEZs offer a ‗One-Stop Service‘ for imports and exports, with

government officials stationed on-site providing administrative services. Applications to

establish factories within the SEZs are dealt with on-site as well as all administrative

clearances, permits, authorisations, etc.19

Table 2.7: List of Special Economic Zones in Cambodia

Name Locations Area

(ha)

Ownership Capital

($ mil)

Status

1 Koh Kong SEZ Koh Kong 336 Mr. Ly Yong Phat

(Cambodian)

n/a Licensed in 2002,

Operational

2 Suoy Chheng SEZ Koh Kong 100 Mrs. Kao Suoy

Chheng (Cambodian)

14 Licensed in 2002. Not

yet operational

3 N.C SEZ Koh Kong 150 Mr.Kong Triv

(Cambodian)

14 Licensed in 2002. Not

yet operational

4 Stung Hav SEZ Sihanoukville 192 Ms. Lim Chhiv Ho

(Cambodian)

14 Licensed in 2002. Not

yet operational

5 N.L.C SEZ Sray Rieng 105 Ms. Leang Vouch

Chheng

(Cambodian)

13 Licensed in 2005. Not

yet operational

6 Manhattan (Svay

Rieng) SEZ

Sray Rieng 571 Mr. Clement Yang

(Taiwan)

15 Licensed in 2005.

Operational

7 Poipet O‘Neang SEZ Banteay

Meanchey

467 Mrs. Van Ny

(Cambodian)

15 Licensed in 2005.

Operational

8 Doung Chhiv Phnom

Den SEZ

Takeo 79 Mr. Doung Chhiv

(Cambodian)

28 Licensed in 2006. Not

yet operational

9 Phnom Penh SEZ Phnom Penh 350 Ms. Lim Chhiv Ho

(Cambodian)

68 Licensed in 2006.

Operational

10 Kampot SEZ Kampot 145 Mr. Vinh Huor

(Cambodian)

15 Licensed in 2006. Not

yet operational

11 Sihanoukville SEZ 1 Sihanoukville 178 Mr. Lav Meng Khin

(Cambodia)

100 Licensed in 2006. Not

yet operational

12 Tai Seng Bavet SEZ Svay Rieng 99 Mr. Ly Hong Shin

(Cambodian)

37 Licensed in 2007.

Operational

13 Oknha Mong SEZ Koh Kong 100 Mr. Mong Rithy

(Cambodian)

40 Licensed in 2007. Not

yet operational

14 Goldfame Pak Shun

SEZ

Kandal 80 Mr. Chan Ji Kvong

(Korean)

34 Licensed in 2007.

Operational

15 Thary Kampong

Cham SEZ

Kompong

Cham

142 Chhorn Thary

(Cambodian)

69 Licensed in 2007.

Operational

16 Sihanoukville SEZ 2 Sihanoukville 1688 Mr. Lav Meng Khin

(Cambodian)

n/a Licensed in 2007.

Operational

17 D&M Bavet SEZ Svay Rieng 117 Ms. Men Pheakdey

(Cambodian)

52 Licensed in 2007. Not

yet operational

18 Kiri Sakor Koh Kong

SEZ

Koh Kong 1750 Mr. Ly Yong Phat

(Cambodia)

110 Licensed in 2008. Not

yet operational

19 Sihanoukville Port

SEZ

Sihanoukville 70 Mr. Lu Kim Chhun

(Cambodian)

34 Government owned.

Licensed in 2008. Not

yet operational

20 Kampong Saom SEZ Sihanoukville 255 Mr. Kith Meng

(Cambodian)

190 Licensed in 2009. Not

yet operational

21 Pacific SEZ Svay Rieng 107 Mr. Chea Eavmeng,

Mr. Gau Hieckhuor,

Mrs. Yin Phanny

70 Licensed in 2009. Not

yet operational

Source: http://www.investincambodia.com/economic_zones/sezs.htm accessed on 07 July 2010

International Ports: Cambodia has two international Ports, Sihanoukville Autonomous Port

and Phnom Penh Autonomous Port. The Sihanoukville Autonomous Port (PAS) is the sole

19

http://www.investincambodia.com/default.htm

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international and commercial deep seaport of the Kingdom of Cambodia. At present, the total

operational land area of the Sihanoukville Autonomous Port is around 124.76 ha. The Old

Jetty was constructed in 1956 and became operational in 1960. This jetty is 290m long by

28m wide and can accommodate 4 vessels with medium GRT at both sides. The exterior

berth is -8.50m-13m depth, while the interior berth is -7.50m -8.50m depth. In order to cope

with the increasing rates of cargo throughput the Royal Government of Cambodia had

constructed another 350m long new quay with -10.50m maximum draft in 1966. At

present, this new quay can accommodate 3 vessels with -7.00m draft medium GRT. The

construction of Container Terminal with 400m long by -10.50m depth and 6.5 ha of container

yard was fully completed on March 2007. In 2008, the Port handled more than 2 million tons

of cargo (see Table 2.8).20

Phnom Penh Autonomous Port is located at the junction of the

Bassac, the Mekong, and the Tonle Sab rivers. The Port is the only river port capable of

receiving nearly 800,000-ton ships during the wet season and 500,000-ton ships during the

dry season. The floating terminals server passenger and tourism boat and the concrete piers

also rehabilitated by constructing new terminal with the 300m length and 20m width. The

new terminal is able to berth up to 4 vessels at the same time.21

Table 2.8: Sihanoukville Port Traffic

Item 2003 2004 2005 2006 2007 2008 2009(9m)

- Gross Throughput (Tons) 1,772,361 1,503,050 1,380,847 1,586,791 1,818,877 2,057,967 1,405,338

- Not Include Fuel 1,454,856 1,242,011 1,131,699 1,320,102 1,428,992 1,605,672 958,279

- Not Include Fuel &Cont. 650,329 308,153 107,929 197,573 193,573 291,114 162,520

- Cargo Containerized 804,527 933,858 1,023,770 1,122,529 1,235,419 1,314,559 795,759

- Container Throughput (TEUs) 181,286 213,916 211,141 231,036 253,271 258,775 157,639

- Vessel Calling (Units) 878 730 686 912 876 954 642

Note: -Max Vessel Dimensions: At berth 10 000 DWT, -8.50m Draft.

-Principal Imports: Container Cargo, Cement, Oil Products, Steel, Rice & General Cargo.

-Principal Exports : Container Cargo, Processed Wood and Agricultural Products.

Source: Port Website: http://www.pas.gov.kh/traffic-handling.html

Railways: As the result of decades of conflict and civil war, Cambodia‘s transport

infrastructure is extremely weak. There is a limited train system which runs to the southern

seaport of Kampong Saom and to the northwest (Poipet) on the Thai border. There are plans

to rehabilitate the railway to Poipet and to build a new railway linking Phnom Penh and Ho

Chi Minh City in Vietnam as part of the trans-Asia railway. These railways cover a total of

603 kilometers (375 miles). The Royal Government of Cambodia has granted the license to

20

Port website: http://www.pas.gov.kh/introduction.html 21

Phnom Penh Port Website: http://www.ppap.com.kh/ppap/sub04.asp

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the Australian Company, Toll (Cambodia), to invest in the country‘s two railways. Deputy

Prime Minister and Minister of Economy and Finance Keat Chhon, Public Works and

Transportation Minister Tram Iv Tek and Toll Representative Charles Thompson on June 12

signed a 30-year concession agreement on the development and exploitation of the two railway

lines – from Phnom Penh to Poipet of Banteay Meanchey province and from Phnom Penh to

Preah Sihanouk province. In March 2010, Cambodia received assistance from Asian

Development Bank (ADB) and Australia Government to rebuild its entire railway system by

2013. The country received an additional $42 million loan from the ADB and a $21.5 million

grant from the Australian government. The ADB had already provided a total of $84 million

in loans to help revive the 600 km (370 mile) network. Another $13 million had come from

the OPEC Fund for International Development and Malaysia had contributed 106 km (66

miles) of track worth $2.8 million. The railway has played a central role in Cambodia for

more than 75 years and many Cambodians see it rightly as a symbol of development and a

means of integration with Cambodia's neighbors in the Greater Mekong Sub region and the

world beyond. The Railways, when completed, will help promote trade with reduced cost of

transportation. The railways would connect with the railway in Thailand, and through it with

Malaysia and Singapore.22

Airports: Cambodia has 3 international airports, Phnom Penh, Siem Reap and Sihanoukville.

Phnom Penh and Siem Reap have already operated with passengers and cargo transportation

by international flights. Phnom Penh International Airport has a 3,000-meter runway and is

linked with many parts of Asia by direct services. Phnom Penh International Airport is

operated by private sector in form of Build-Operate- Transfer (BOT) for operation,

management, and development and improvement of airport facilities. The BOT is granted to

a joint enterprise between French and Malaysian corporations. Siem Reap Airport has a

2,500-meter runway, and is used both by domestic and international flights. Sihanoukville,

which is under renovation and upgrading, will be the biggest airport to serve future

development of industrialized zones and passengers in the coastal areas. With increasing

cargo and passenger flights, international airports and warehouses will facilitate trade.

Other Supports

With funding support from the International Finance Corporation‘s Mekong Private Sector

Development Facility (IFC MPDF), Ministry of Commerce published a book titled

22

Source: Agence Khmer Press (AKP) June 15, 2009 and Reuters, ―Cambodia rebuilds railway with Australian,

ADB aid‖ March 2, 2010.

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“Handbook on Export Procedures: Practical Guide for Small and Medium Enterprises in

Cambodia” which explains the export procedures respective government agencies require for

a wide range of products.23

The handbook provides clear and concise information on

government export procedures in a user-friendly format suited to SMEs with little export

experience. These include the procedures at the five main export points in Cambodia,

including Bavet, Poipet, Sihanoukville port, Phnom Penh port, and Phnom Penh International

Airport. In addition to general procedures that apply to all exports, the handbook also

explains the requirements for obtaining Certificates of Origin, export licenses, and other

export certificates from various ministries.

With the project supported by International Trade Center, ITC project CMB/61/87 –

Support to Trade Promotion and Export Development in Cambodia, the Ministry of

Commerce, has published Handbook for Official Trade Representatives for trade promotion

activities abroad. It is also for providing home-based officials who work with the commercial

representative an effective insight into that side of trade operations and thus benefit their own

work. Similarly, it may also enable diplomatic officials, who are occasionally called upon to

do trade work, to find answers to some of their questions.24

2.5. Beneficiaries from Trade Liberalization

It is difficult to access in term of money or other concrete data resulting from the impacts of

trade liberalization to Cambodia. However, some abstract result can be identified from the

impacts. Trade liberalization including many FTAs and especially the ASEAN-China FTA is

believed to offer potential advantages to all members, ranging from greater economic

efficiency to closer cooperation and partnership in non-economic areas. The removal of trade

barriers between ASEAN and China may lower costs, increase intra-regional trade and

increase economic efficiency. The FTA is also expected to lead to greater specialization in

production based on comparative advantage.25

Cambodia‘s entry into the ASEAN Free Trade Area (AFTA) in 1999 offers substantial

potential for its integration with international economies. Since international trade has been

23

The Handbook can be downloaded from MOC‘s Website http://www.moc.gov.kh/pdf/pdfnews/Handbook-

Export-Prodcedure-Eng.pdf 24

The Handbook can be downloaded from Ministry of Commerce Website:

http://www.moc.gov.kh/pdf/pdfnews/Handbook%20for%20Official%20Trade%20Representatives%20(English)

.pdf 25

Hing et al. (2006) p.12

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acknowledged as being important for developed economies as well as developing economies,

it is widely expected that Cambodia's AFTA membership improves welfare through the

creation of increased access to global markets and expanding trade flows. Indeed,

Cambodia‘s trade volume has been growing steadily since its accession to AFTA.

Cambodia needs to create around 250,000 new jobs each year over the next five years

in order to absorb young people entering the labor market and re-deploy demobilized

soldiers. The economy, in recent years, has not been able to produce jobs at such a high rate

and the results have been a tripling of official unemployment rates (1.9 percent in 1994 to 7.1

percent in 2000) and, more significantly, a considerable increase in rural underemployment.

Simply put, more and more rural workers are working to produce a slow-growing agricultural

output, with a consequent decline in output per head.

The solution to this problem lies in a combination of two developments. First, more

rapid growth in agricultural output through increases in productivity and the development of

new markets is required. Second, more rapid employment growth in the manufacturing,

service, and export sectors is needed, while ensuring that output and productivity increases

are sustained in those sectors. The export sector has a major role to play in breaking the

vicious circle of rapid population growth, growing underemployment, stagnating income, and

poverty.

The largest beneficiaries from trade liberalization are likely to be ordinary Cambodian

citizens as consumers and the retail industries that serve them, who will face a greater choice

and lower cost of imported products, and domestic products with some import content.

The second most important beneficiary will be the Cambodian private sector and the

workers it employs, particularly as the investment climate improves and private sector-

supporting institutions are put in place. But here the picture is a dynamic one that depends on

further reforms and responses of the private sector to those reforms over time. A recent

survey of 500 private enterprises – a productivity and investment climate assessment, found

that only 16% of the samples are actually exporters, but the vast majority import some part of

their production inputs.26

Those that export or import intensively will benefit immediately.

The benefits are also indirect – a more competitive telecommunications environment will

lower the cost of telecom for everyone.

Cambodia‘s successful case in benefit of trade has been praised by many countries,

organizations and scholars. As example, a Press Release of Carnegie Endowment raised a

26

Ministry of Commerce (2007) Cambodia‘s WTO Accession: Risks and Benefits.

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unique and successful international policy experiment in Cambodia creates a model for how

trade agreements can address working conditions and labor rights and improve governance of

increasingly global production systems. A textile trade agreement between the United States

and Cambodia established quota limits on the small Asian country‘s apparel exports. In a

unique step, the two countries agreed that if Cambodia‘s factories achieved substantial

compliance with national labor laws and internationally agreed basic labor rights, the new

quotas would be increased. Two seemingly small decisions were keys to the success of this

unprecedented model for global corporate regulation and self-regulation: the Cambodian

government required factories to participate in the monitoring in order to benefit from

increased quota allotments, and the ILO provided full transparency of monitoring results.

International apparel firms now knew the range of conditions in supplier factories and could

select partner firms accordingly. Factory owners had two strong incentives to improve

treatment of workers: increased market access through the quota bonus system and increased

orders from reputation-conscious buyers. The Press Release describes specific outcomes from

the experiment, including boosted exports, new job creation, and better working conditions

(especially in payment of wages)—all achieved at a fairly modest cost. It reviews the

elements of this successful model that could be replicated in future trade agreements, after the

apparel quota system ends on January 1, 2005. 27

2.6. Challenges in Cambodia Export

Though many efforts Cambodia has made to promote trade, export of made-in-Cambodia

products are still facing many challenges as follows.

Lack of trade promotion activities

With limited resources and level of decentralization, Cambodia has a very limited fund for

conducting activities in promoting trade to exporting markets. Unlike Thailand, Vietnam,

China, Korea and other countries in the region, the Cambodia find it difficult to conduct trade

fairs and trade promotion events except that from time to time the country is provided free

space for international convention or exhibition abroad such as ASEAN-China Expo in

Nanning, Shanghai Expo and a few others. Cambodian embassies stationed abroad also have

limited resources and capacity for trade promotion.

27

Source: http://www.carnegieendowment.org/publications/index.cfm?fa=view&id=15891

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Lack of information and understanding regarding Regional Trade Agreements

Except for foreign investment firms, Cambodian enterprises, especially small and medium

enterprises, experience a variety of difficulties in entering export markets and in expanding

exports. Familiarity with modern data and information sources is low and sometimes non-

existent. Small and medium enterprises are not able to inform themselves on the design and

quality requirements of foreign markets. For example, according to a study in 2007 (Chap

2007), private sector has little or no idea about the ASEAN-China Free Trade Area. There is

also limited support from Cambodian government to inform the private sector on commodity

prices and market access. This lack of knowledge causes loss in opportunity to exploit the

chance of exporting products under EHP to China, which a huge market.

Complicated bureaucracy for Trade in Cambodia

Though the market is available for the country in much regional free trade agreement such as

ASEAN FTA, the framework of ASEAN-China FTA and others, Cambodia is still facing a

domestic problem in dealing with complicated procedure and corruption for exporting

products. Fisheries, rice and other agro-products still require various permits including

transportation permits, exporting permits and so on. Firms are frequently faced with delays in

clearing imported inputs through customs, thereby jeopardizing their production schedules

and ability to meet the delivery dates required by their clients abroad. At the 15th

G-PSF, the

Working Group on Export Processing and Trade facilitation raised an outstanding challenge

that still remains to be solved for trade promotion and facilitation. It is the ―high cost of

clearing and transportation‖. The export industry, especially the garment sector continues to

seek further improvements in the area of import/export procedures. Mr. Van Sou Ieng, Co-

Chair of the Working Group on Export Processing and Trade Facilitation and President of the

Cambodia Federation of Employers and Business Associations, as well as Chairman of

Garment Manufacturers Association in Cambodia (GMAC) requested the Government to

solve the problem in order to raise Cambodia‘s competiveness. He said that many factors of

the world economy continue to pose many challenges to the garment industry namely the

continued rise in global oil prices and the increase in minimum wage. He said that the costs

involved for the import and export of goods is still very high when compared to Cambodia‘s

competitors. For example, the costs of importing and exporting one 40-foot container via

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Sihanoukville port is almost double when compared to the cost in Vietnam when they export

using Ho Chih Minh Port. He added, ―This causes our industry to be less competitive than

Vietnam and certainly affects our ability to attract more buyers and investors to Cambodia.‖28

High Cost of Doing Business

As the country is in transitional stage, corruption in the administration is still considered a

common problem. Local business people have identified concerns over high cost of doing

business in the Cambodia. This is caused by lack of infrastructure, high level of corruption,

particularly in business operation including import export activities, delay in clearing

customs, expensive electricity, internet, telephone and high transportation costs. Phnom Penh

and many other major cities often face electricity black out due to lack of electric supply or

unreliable source of electricity.

Limited Size of Products

Economy of scale is very favorable for external trading. With exception to garment and

apparel products, Cambodia has limited production capacity, especially in agricultural

products. But most of Cambodia agricultural products are in small-sized family bases which

are not appropriate for export as some importers requires big volume of products.

Intermediate traders (or middlemen) usually exploit the market and extort the prices that may

lead to loss in revenues for smallholders. On the other hand, most of Cambodian agricultural

products are only available in some parts of the year or seasonally and not all the year round.

As example, rice (except the small scale dry season rice) can be harvested only once a year

between Novembers to January and the storage capacity is limited or in sub-standard.

Therefore, it is difficult to supply to the market rice in all year round unless Cambodia has a

good technology in post-harvest storage and quality control.

Poor Technology

Cambodia has limited production bases, especially in production, harvesting, post-harvest

management and processing industry. With limited support from the central government and

limited human resource, Cambodian farmers and producers depends primarily on traditional

28

Source: Extracted from Speech of Mr Van Sou Ieng at 15th G-PSF Government Palace, April 27, 2010, at

http://www.cambodia-gpsf.org/downloads/Final_VSISpeech%20-%2025Apr2010%20(V3).pdf

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style of farming and productions with full dependence on natural condition, especially rain.

Hence, productivity in the country is very low compared to competing countries.

Lack of credit access and insurance

In order to promote commercialization of Cambodian agro-products, it requires financial

resources to invest on land, fertilizers, machinery, crop collecting or purchasing, insurance,

labor hiring, etc. At present, there is a huge need of credit for farmers or association of

producers to start and expand their businesses. But they cannot get a loan without a condition

or a collateral as a normal commercial bank would needs. International trade and financing

procedure usually are carried out by banks and credit guarantee. But the case of Cambodia,

there is limited or no credit access and payment guarantee such as letters of credit for small

business. Pre-and post-shipment finance is not easily available from banks in Cambodia.

Insurance is not well developed. Factories and the transport of merchandise within Cambodia

are not fully insured by insurance company.

Lack of appropriate partner

In order to conduct business, especially trading, it requires visits, marketing and associating

with appropriate business partners for distributors or sale representatives. Cambodian

producers and traders are difficult to explore trading opportunity in potential market such as

China, Japan and Korea markets. Most of traders have limited experience to explore to find

appropriate and trustful partners. Limited language skill and qualification of Cambodia

traders are also constraints in finding appropriate partners.

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Chapter 3: Cambodia’s Trade with China

3.1. Background of Cambodia-China Relation

Cambodia and China have had diplomatic relations since July 19, 1958. Cambodia is strongly

committed and adheres to the One China Policy and firmly opposes Taiwan‘s move toward

independence. It recognizes the government of the People‘s Republic of China (PROC) as the

sole legal government of China. Cambodia also considers Taiwan as an inalienable part of

Chinese territory and will continue to support China‘s cause of peaceful reunification.

Historic relations between Cambodia and China go back many centuries to ancient

times when Chinese diplomat Zhou Daguan under the Temur Kahn, Emperor of Chengzong

of Yuan, visited Angkor of the Khmer Empire from August 1296 to 1297.29

Cambodia‘s

relations with China have further improved in recent times as Cambodia enjoys a unique and

special position in Chinese foreign policy since the late Chinese Premier Zhou Enlai

befriended Sihanouk at the Bandung Conference in Indonesia in 1958.30

Cambodia‘s closer

relations with China began on July 19, 1958 when the government of Prince Norodom

Sihanouk recognized the PROC and established an enduring personal relationship with the

late Chinese Premier Zhou Enlai. The Chinese leaders have not forgotten that it was

Cambodia that helped break China‘s isolation in the 1960s by campaigning at the United

Nations (UN) for the expulsion of the Republic of China (Taiwan) and the seating at the UN

of the PROC.

Bilateral relations between the two countries have grown stronger through the years

through frequent exchanges of visits of leaders and government officials, including the

Chinese president and Cambodia‘s king as well as both countries‘ prime ministers and deputy

prime ministers. Political ties between the two countries have strengthened considerably since

1997. In 2000, President Jiang Zemin became the first Chinese head of state to visit

Cambodia, and his trip was followed by National People‘s Congress (NPC) Chairman Li

Peng in 2001 and Premier Zhu Rongji in 2002. Cambodian Prime Minister Hun Sen has also

become a frequent visitor to the PRC since 1997. He has visited China nine times, with his

most recent visit taking place from 29 April to 02 May 2010 when he met Chinese President

29

see Harris and Chandler (2007) 30

Marks (2000)

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Hu Jintao during the opening ceremony of the Shanghai World Expo in Shanghai. Cambodian

Prime Minister usually returned from those trips with many bilateral agreements and huge

pledges of aid and investment.

3.2. Trade with China

Trade between Cambodia and China has increased dramatically, especially after Cambodia

became a full member of the ASEAN in 1999. In 2007, China-Cambodia trade rose to

US$933 million, an increase of 72 times compared to 1992. Both countries are committed to

increasing volume of trade, which has resulted in an increase in trade volume of up to

US$946 million in 2008 in which Cambodia exported only US$12.9 million to China and

imported US$933.43 from China.

China provided tax exemption for 418 items or tariff lines for Cambodian products

entering China. However, Cambodia is still unable to maximize the benefits from the

cooperation due to its lack of resources, quality products, information on the markets, and

means. Every year, Cambodia posts a trade deficit with China ranging from -US$104.57

million in 2000 up to -US$920.50 million in 2008 (see Table 3.1).

Table 3.1: Cambodia-China Trade (2000- 2008)

Unit million US$

2000 2001 2002 2003 2004 2005 2006 2007 2008

Export 59.49 34.8 24.55 26 29.93 27.31 15.72 51.07 12.93

Import 164.06 205.61 251.56 294.65 451.77 536.03 541.44 882.93 933.43

Balance (104.57) (170.81) (227.01) (268.65) (421.84) (508.72) (525.72) (831.86) (920.50)

Source: BRC Report No.1 (2009), p.27 and Ministry of Commerce

As indicated in Table 3.2, Cambodia‘s export to China reduced from US$15.72 million in

2006 to only US$12.93 million in 2008. The main exported products are textiles and

garments which cover about 68 percent of total export. Though the Early Harvest Programme

within the framework of ACFTA provides opportunity for Cambodia to export to China,

Cambodia has not used China as the main export market yet. So far Cambodia has exported

nearly nothing to China, especially agro-products.

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Table 3.2: Cambodia Export to China in 2006- 2008 by Products

Chapter Section 2006 (US$) % 2008 US$ % Change

1-5 Live Animal 514,372.75 3.27 386,854.05 2.99 -33%

6-14 Vegetable Products 145,783.33 0.93 14,894.01 0.12 -879%

15 Fats and Oils 28,142.39 0.18 107,679.71 0.83 74%

16-24 Prepared Foodstuffs 90,245.70 0.57 269,068.97 2.08 66%

25-27 Mineral Products 10.16 0.00 6,409.84 0.05 100%

28-38 Chemicals - - - -

39-40 Plastics 34,321.95 0.22 156,419.05 1.21 78%

41-43 Hides and Leather 141,054.53 0.90 9,251.39 0.07 -1425%

44-46 Wood and Wood articles 2,306,608.28 14.67 933,767.17 7.22 -147%

47-49 Pulp and paper 14,214.56 0.09 7,745.24 0.06 -84%

50-63 Textiles and apparel 10,050,216.59 63.91 8,917,201.09 68.95 -13%

64-67 Footwear 159,566.03 1.01 98,898.04 0.76 -61%

68-70 Stone/Cement/Ceramics - - 197.24 0.00 100%

71 Gems - - 61,084.17 0.47 100%

72-83 Base metal and Metal articles 91,680.59 0.58 4,730.67 0.04 -1838%

84-85 Machinery and Electrical Appliances 1,481,731.84 9.42 85,486.45 0.66 -1633%

86-89 Vehicles 460,767.51 2.93 275,585.12 2.13 -67%

90-92 Optical, precision & musical instruments - - - -

93 Arms - - - -

94-96 Miscellaneous Manufactured articles 205,274.11 1.31 6,673.27 0.05 -2976%

97-98 Antiques and works of art 1,382.32 0.01 1,590,647.42 12.30 100%

Total 15,725,372.63 100.00 12,932,592.90 100.00 -22%

Source: Author computing based on Ministry of Commerce Database 2006 and 2008

Cambodia has imported about US$ 933 million from China in which the main imports are

textiles and garment and machinery and electronics covering 62.5 percent and 17.42 percent

of total import respectively (see Table 3.3).

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Table 3.3: Cambodia Import from China 2006- 2008 by Products

Chapter Section 2006 US$ % 2008 US$ % % Change

1-5 Live Animal 1,100,706.20 0.21% 219,549.85 0.02 -401.35%

6-14 Vegetable Products 1,893,912.59 0.36% 4,641,074.37 0.50 59.19%

15 Fats and Oils 17,998.11 0.00% 189,834.87 0.02 90.52%

16-24 Prepared Foodstuffs 4,579,160.46 0.86% 8,577,476.56 0.92 46.61%

25-27 Mineral Products 229,843.49 0.04% 2,986,659.24 0.32 92.30%

28-38 Chemicals 11,827,091.69 2.23% 15,304,185.24 1.64 22.72%

39-40 Plastics 6,873,310.64 1.29% 10,307,937.56 1.10 33.32%

41-43 Hides and Leather 2,847,443.74 0.54% 1,195,396.93 0.13 -138.20%

44-46 Wood and Wood articles 281,856.03 0.05% 885,362.72 0.09 68.16%

47-49 Pulp and paper 5,704,361.83 1.07% 7,202,960.97 0.77 20.81%

50-63 Textiles and apparel 357,982,861.61 67.36% 583,452,128.57 62.50 38.64%

64-67 Footwear 1,354,902.38 0.25% 2,053,247.05 0.22 34.01%

68-70 Stone/Cement/Ceramics 24,238,429.32 4.56% 35,171,189.84 3.77 31.08%

71 Gems 1,331.56 0.00% 17,141.28 0.00 92.23%

72-83 Base metal and Metal articles 12,849,130.53 2.42% 29,883,145.13 3.20 57.00%

84-85 Machinery and Electrical Appliances 78,773,485.89 14.82% 162,666,186.35 17.42 51.57%

86-89 Vehicles 10,269,386.30 1.93% 41,967,158.89 4.50 75.53%

90-92 Optical, precision & musical instruments 1,191,029.79 0.22% 12,463,463.10 1.34 90.44%

93 Arms 82,315.98 0.02% -

94-96 Miscellaneous Manufactured articles 9,341,471.79 1.76% 14,328,528.94 1.53 34.81%

97-98 Antiques and works of art 0.00 0.00% 40,468.80 0.00 100.00%

Total 531,440,029.93 100.00% 933,553,096.27 100.00 43.07%

Source: Author computing based on Ministry of Commerce Database 2008

3.3. FDI from China

China‘s investment in Cambodia has increased yearly and is distributed among many sectors,

including garments, textiles, apparel, hotels and resorts, industrial parks, power plants,

petroleum, cement, and so on. Most of Chinese companies investing in Cambodia are state-

owned ones.

China started investing in Cambodia in 1994. A large portion of its investments

directly contributed to economic development and poverty reduction, especially from 2005

up to present. China is considered one of the biggest investors in Cambodia with a total

capital of US$5.56 billion invested from 1994 up to April 2009 (see Table 3.4). The main

projects include infrastructure and energy, textiles, manufacturing, agriculture, and food

processing.

Chinese investors are flexible in lobbying and negotiating for investment licenses

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from Cambodian authorities. They are also familiar with the situation in Cambodia, and many

Chinese-Cambodians speak Chinese. Historically, Cambodia‘s indigenous Chinese were not

rice farmers like most Cambodians, but rather buyers to whom the farmers sold their surplus

and merchants who sold everything else of use in an agricultural society. They are once again

returning to these functions, and their economic capacity is being multiplied by an influx of

Chinese investment, both official and private, that would be the envy of any developing

country. Therefore, Chinese investors feel at home here.

Table 3.4: FDI from China in Approval (1994- 2009)

Year Number of Projects FDI Capital

1994 1 7,000,000.00

1995 9 2,937,531.00

1996 29 38,156,703.14

1997 29 36,157,049.09

1998 39 104,729,154.73

1999 26 46,034,912.00

2000 7 28,405,061.70

2001 5 5,034,745.00

2002 8 23,030,130.50

2003 10 31,006,918.00

2004 21 77,065,242.13

2005 41 444,122,349.51

2006 32 274,339,894.70

2007 31 116,131,944.35

2008 24 4,369,202,447

2009 (up to June) 14 247,586,097

1994-2009 137 5,850,940,179.85

Source: Cambodian Investment Board database

3.4. ODA from China

China provided grant of RMB 1,395.77 million (US$204.41 million) from 2000 to 2009. In

2009, it provided an interest-free loan of RMB 510.77 million (US$74.8 million) to finance

the construction of Road No. 78 from O-Pong Mon to Banlung. Accumulated concessional

loans from 2000 to 2008 amounted to about US$500 million.

The main assistance projects funded by China are the rehabilitation of National Road

No. 8 from Ksach kandal to the Vietnam Border (109 km); the design and construction of

National Road No. 62 from Tbeng Meanchey to Prasat Preah Vihear and Road No. 210 from

Thanl Bek Village, the junction of NR No. 62 to Srayang-Koh Ker; the construction of the

building for the Council of Ministers; the repair and construction of the library of the Senate;

conduct of a feasibility study for a new railway line from Batdeng to the Cambodia-Vietnam

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border; and provision of computer and other equipment for the electronic library of the Royal

Academy of Cambodia.

China‘s assistance to the Cambodian government is less complicated and can be

realized within a short period of time. This is due mainly to the Chinese government‘s real

commitment to help Cambodia in response to the state of urgency and the country‘s priority

status without conditionality. Cambodia Prime Minister Hun Sen praised China for ―talking

less, but doing a lot” to help Cambodia.31

3.5. ASEAN-China Free Trade Area

At the Annual Summit in Bandar Seri Begawan on November 6, 2001, a closer trade relation

between the Association of South East Asian Nations (ASEAN) and the People's Republic of

China (PRC) started wherein both parties decided to undertake an unprecedented initiative

aiming at establishing a bilateral free trade area in 2010. On 4 November 2002 during the

ASEAN-China Summit in Phnom Penh, Cambodia, the Leaders of ASEAN and China signed

the Framework Agreement on Comprehensive Economic Cooperation.

The ASEAN-China FTA is the world‘s biggest free trade area, embracing 1.7 billion

consumers, with a combined gross domestic product (GDP) of approximately 2 trillion US

dollars, and total international trade of 1.23 trillion US dollars. It is part of a series of

engagements the 10-nation regional grouping in planning with its more prosperous Northeast

Asian neighbors to deepen regional integration.

The Framework Agreement, which contains a preamble and 16 Articles, provides the

legal instrument for enhancing the ASEAN-China economic, trade and investment relations

from the short-term to the long-term. It will serve as the foundation for establishing the free

trade area (FTA) by year 2010 for the six original ASEAN states Brunei, Indonesia,

Malaysia, the Philippines, Singapore and Thailand and 2015 for less developed ASEAN

members Cambodia, Laos, Myanmar and Vietnam.

The CLMV can enjoy all time low tariffs when exporting to China under the Early

Harvest Programme including live animals, meat and edible meal offal, fish, dairy produce,

other animal products, live trees, edible vegetables and edible fruits and nuts, as well as other

specified products now enjoy the following ACFTA tariffs:

31

Prime Minister said in his keynote speech at a Ceremony of Opening a new bridge with assistance from China

in May 2010.

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China’s (MFN) Applied Tariff Rates:

ACFTA Tariff Rate

2005 2006

Greater than 15% 5% 0%

Between 5% (inclusive) and 15% (inclusive) 0% 0%

Less than 5% 0% 0%

Under the Trade in Goods Agreement, all other products, which are listed under the

Normal Track can enjoy the following ACFTA tariffs:

China’s (MFN) Applied Tariff Rates: ACFTA Tariff Rate

2005 2007

Greater than or equal to 20% 20% 12%

Between 15% (inclusive) and 20% 15% 8%

Between 10% (inclusive) and 15% 10% 8%

Between 5% and 10% 5% 5%

Less than and equal to 5% Standstill

In order to accelerate the implementation of the Agreement, the Parties agree to

implement an “Early Harvest” Program (EHP) for trade in goods which is contained in

Article 6 of the Framework Agreement. All products at 8/9 digit level in HS Chapters 1-8

(live animals, meat and edible meat offal, fish, dairy produce, other animal products, live

trees, edible vegetables and edible fruits and nuts) shall be covered. The Parties are allowed

to have an Exclusion List. However, to balance the concession, the Parties may submit

request list to China on products beyond HS Chapter 8.

The tariff concession under the Chapter based approach shall be multilateralized to all

parties (i.e. all ASEAN members and China) provided that the same products are included in

their early harvest programme.

As a general rule, to enjoy ACFTA tariff rates the products must originate from

ASEAN and/or China. To be classified as originating, at least 40% of a product‘s local

content should have come from ASEAN and/or China. This 40% local content requirement

refers to both single country and cumulative content. 32

Now, all traders need to do is to obtain a Certificate of Origin Form E from the

government agency authorized to issue such document. This Form E would certify that the

product the traders are exporting complies with the content requirement.

After the ACFTA started to implement in 2005, ASEAN and China trade volume

increased to US$178 billion in 2009 making China to be ASEAN‘s largest trade partner

covering about 11.6 percent of ASEAN‘s total trade (see Table 3.5).

32

:Source : http://www.aseansec.org/4920.htm accessed on 20 July 2010.

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Table 3.5: Top ten ASEAN trade partner countries/regions, 2009

value in US$ million; share in percent

Trade partner

country/region1/

Value Share to total ASEAN trade

Exports Imports Total trade Exports Imports Total

trade

ASEAN

199,587.3

176,620.1

376,207.3

24.6

24.3

24.5

China

81,591.0

96,594.3

178,185.4

10.1

13.3

11.6

European Union-27

92,990.9

78,795.0

171,785.9

11.5

10.8

11.2

Japan

78,068.6

82,795.1

160,863.7

9.6

11.4

10.5

USA

82,201.8

67,370.3

149,572.1

10.1

9.3

9.7

Republic of Korea

34,292.9

40,447.4

74,740.3

4.2

5.6

4.9

Hong Kong

56,696.7

11,218.6

67,915.2

7.0

1.5

4.4

Australia

29,039.3

14,810.8

43,850.1

3.6

2.0

2.9

India

26,520.3

12,595.5

39,115.8

3.3

1.7

2.5

United Arab Emirates

10,569.5

13,797.0

24,366.5

1.3

1.9

1.6

Total top ten trade

partner countries

691,558.3

595,044.0

1,286,602.3

85.3

81.9

83.7

Others2/

118,930.9

131,310.1

250,241.0

14.7

18.1

16.3

Total

810,489.2

726,354.1

1,536,843.3

100.0

100.0

100.0

Source: Asean General Secretariat at www.aseansec.org/stat/Table20.xls

3.6. Cambodia in ACFTA

In order to fully implement the ―Framework Agreement on Comprehensive Economic

Cooperation between the Association of South East Asian Nations and the People's Republic

of China‖, Cambodia finally ratified the Agreement with Royal Decree No.NS/RKM/

1009/018 dated 22 October 2009.33

Cambodia is ready to fully implement the ACFTA and hopes to gain benefit from it

though expanding trade with China. In this regards, Cambodian Prime Minister Hun Sen said

that ―I strongly believe that the establishment of ASEAN-China Free Trade Area will further

strengthen and expand Cambodia's opportunity in socio-economic development. I wish to

take the opportunity, once again, to thank the government of the People‘s Republic of China

for opening a market to us with no tariff and no quotas for 418 items of Cambodian goods. I

33

Ministry of Commerce (2010), p.35

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strongly appeal to Cambodian and Chinese as well as ASEAN businessmen to explore means

to better utilize the preferential treatment in order to export goods within the rage of the 418

items to the Chinese market. Indeed, you all can come and invest in Cambodia to produce

those goods for exporting to China‖.34

China is regarded as a big market for Cambodian export, as Cambodia already

received a favorable status in the framework of ―Early Harvest Program,‖ in ASEAN-China

FTA. The Cambodian government and private sector should take this window of opportunity

to search for potential markets and reap benefit of market access. But it is unfortunate that

though Cambodia is a part of ASEAN-China FTA, the benefit of market access is still limited

and it is premature to evaluate the costs and benefits at this stage. Private sector participation

in trade promotion to gain benefits from ASEAN-China FTA is very limited. Therefore, there

is limited direct impact to Cambodian export to China according to statistics discussed in the

previous sections and based on many studies.35

Cambodia‘s benefit from regional FTA is still limited as the country‘s export remains

minimal, especially export to China. However, ASEAN-China FTA in the long run will, at

least indirectly, provide substantial benefit to Cambodia in term of increasing volume of

trade, tourism, inflow of FDI, economic growth, improvement of bilateral relation, and

politics for the whole country in general. Hence, Cambodia needs to explore more options

and efforts both locally and abroad to promote its capacity of export in order to maximize its

benefit from ACFTA.

34

The speech was delivered at the second China-ASEAN business and investment summit held in Nanning,

Guangxi Zhuang Autonomous Region, PRC, on October 19, 2005. His speech is posted in Cambodia New

Vision Home Page www.cnv.org.kh 35

For more details, see Chap (2007) and Hing, et.al (2006).

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Chapter 4: Summary of Part I and General Recommendations

4.1. Summary of Part I

With series of policies to promote trade including trade liberalization and pro-trade policy,

Cambodia can be named a pro-trade country. With the participation from vibrant private

sector, trade volume has been rapidly increased. Though Cambodia trade development is

considered to be a pattern for developing countries in pro-poor trade policy, many challenges

are still lying ahead for Cambodia to overcome. The biggest challenge is trade promotion and

facilitation to meet the world of competition. Cambodia‘s immediate task is to ensure that

favorable trade agreements are reached and are taken advantage of by the expanding

production base and quality of products so that exports become more diversified and diverge

from dependency on the garments industry alone.

Cambodia has huge potential to export agricultural products to Chinese market under

the ASEAN-China FTA. However, the lack of information on regional market, lack of

government support in facilitating export, and the lack of firm‘s capacity in producing quality

products are the main constraints in promoting Cambodian export to the region. Cambodia

for the time being has not used its strong potential infiltrate the greater market access to its

products in the global market especially in markets including China and developed countries.

China is regarded as a big market for Cambodian export, as Cambodia already

received a favorable status in the framework of ―Early Harvest Program,‖ in ASEAN-China

FTA. The Cambodian government and private sector should take this window of opportunity

to search for potential markets and reap benefit of market access. But it is unfortunate that

though Cambodia is a part of ASEAN-China FTA, the benefit of market access is still limited

and it is premature to evaluate the costs and benefits at this stage. With limited private sector

participation in trade promotion to gain benefits from ASEAN-China FTA, there is limited

direct positive impact to Cambodian export to China.

However, in general, ASEAN-China FTA in the long run will provide substantial

benefit to Cambodia in term of increasing volume of trade, tourism, inflow of FDI, economic

growth, improvement of bilateral relation, and politics for the whole country in general.

The main obstacles for Cambodia in promotion of export to China are firstly the

difficult in transportation due to geographical position, secondly the lack of capacity in

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production with quality and quantity, and thirdly, lack of awareness of market access. With

poor and narrow base economy, Cambodia is very difficult to reap the benefit in market

access to China. The country needs to promote awareness to the private sector and provide

facilitation to the local producers to enhance capacity in production of exportable goods to

China.

Cambodian has very few finished products, usually in poor quality that cannot

compete with similar products imported from our neighbouring country. Though the trade

volume increased year by year, the trade deficit still keeps increasing. However, with active

participations in trade promotion activities such as World Expo and China-ASEAN Expo,

Cambodia can display her products to the world and thus promote them and export to the

foreign markets. Taking examples of a few products such as wood carving, painting, jewelry,

silverwork, Muscle Wine, Palm Wine and Angkor beer, Cambodia can show the world that

she can produce these products to big markets in the world including Japan, France and

others. Other products such as rice, fish, rubber, wood and others can also be promoted to

export as well.

ASEAN-China FTA creates both opportunities and challenges for the key Cambodian

industries namely agriculture, food and beverage, and textile. These three sectors get more

benefits than losses in joining ACFTA. ACFTA impacts on each sector in different way and

at different level. The benefits are generated from market opportunity for Cambodian

agricultural products and Cambodian producers who import raw materials and machineries

from China.

4.2. General Recommendations

Promotion of Agricultural Products

Due to available huge market in China in the framework of ACFTA, the RGC should

implement agriculture-led strategies in order to achieve accelerated progress in expanding

agro-products both with large quantity and good quality. Growth in the agricultural sector can

result from increased production through higher productivity, containment of losses which, at

present, could often be as high as 35-40 percent, sound post harvest support systems, crop

diversification including horticulture and floriculture and increased emphasis on animal

husbandry and fisheries. Laboratory for testing and preserving quality should be installed to

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promote quality of Cambodia products to be accepted by International Organization for

Standardization (ISO).

Quality Products

At present, though there are many FTAs Cambodia has signed; producers of made-in-

Cambodia products are facing daunting challenges in market access due to the quality issue.

Only a few Cambodian products have been certified as ISO Certificates. They are: chili

sauce, drinking water and vinegar. Though the Government has established the Institute of

Standards of Cambodia (ISC), its operation is still in an early stage due to many constraints

such as lack of laboratory equipment and human resources.

Not many Cambodian business persons understand the ISO and its impacts to their

products. Therefore, Cambodian products should be promoted through promotion of its

quality and brand names and by raising awareness through marketing and advertisement.

Infrastructure Development

Major investments are now being made to improve physical transport infrastructure linking

Cambodia with Thailand and Vietnam, as well as to improve sea and air access to

international destinations, especially China. Sea Ports, River Ports and airport should be

promoted to meet the increasing demand of transpiration of products to serve trade activities.

Due to high cost of electricity, Cambodian Government should find all means to reduce the

cost of electricity such as building hydro-electricity and buying from neighboring countries to

promote production in the country. These developments could greatly reduce costs and

increase the competitiveness of Cambodian products on export markets. The full benefits of

Free Trade Agreement will only be realized if people and goods can move across border

freely at minimal cost.

Trade Facilitation

The Government should have a role to support the farmers with standard certificate, credit

access and market information. The role of the Cambodian government in trade promotion

and trade support services is in its infancy. At present, the Cambodian government does not

effectively promote trade or provide trade support services. Though the MoC has recently

established a trade promotion department, it is not yet operational. Developing effective

mechanisms and trained officials for trade promotion and trade support services is clearly an

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area of great need and importance for Cambodia. Thus far, the Phnom Penh Chamber of

Commerce has not actively promoted trade among its members or the Cambodian private

sector at large.

Assistance is needed in all aspects of creating an effective export promotion

mechanism, including the elaboration of an export promotion strategy, developing and

managing the necessary national and international data bases, and training on techniques for

organizing a trade fairs and other trade promotion activities. Particular attention needs to be

given to promoting the exports of small and medium enterprises.

Assistance is also required in completing the task of putting in place an appropriate

legal and regulatory framework for the financial sector. Training on trade finance and trade

insurance is required for both the private sector and government officials (in particular those

dealing with export promotion). Help is needed in setting up proper mechanisms to supervise

the implementation of the forthcoming legislation on insurance.

In the area of business information, training on international marketing is required for both

those involved in export promotion and private traders associations. Assistance is also needed

in establishing a Trade Point to facilitate the exchange of information needed by exporters

and importers. Assistance is required in putting in place more effective customs procedures,

allowing Cambodia to benefit fully from customs automation through ASYCUDA. The

National Single Window Service for all the procedures involved in the exporting and import

process should be operational soon so that it will facilitate trade activities and cut the cost of

trade.

In addition to allowing more efficient customs clearance for traders, automation will

enhance the capacity of the Customs Department to generate timely trade data, and improve

revenue collection.

Export Credit and Investment Insurance Agencies play a critical role in international

trade and finance in developing countries, and thus have great impact on sustainable

development. Export credit and investment insurance agencies, commonly known as ECAs,

provide government-backed loans, guarantees and insurance to corporations seeking business

opportunities in developing countries and emerging markets that are often considered too

risky for conventional corporate financing. They are primarily public or publicly-mandated

institutions that support and subsidize exports and investment from the countries in which

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they are located into host countries.36

Cambodia should recognize the ECA as a part of trade

facilitation.

Cambodia Government should further reduce bureaucratic constraints and remove

procedural and institutional bottlenecks in order to reduce transactions costs especially

inspection, clearing and in exporting process. Reducing time and money in trade transaction

encourage the private sector to fully use its potential and capacity to export and import.

Access to Market Information

The government agencies should have the duty to provide information relating trade

including export and import market information. The information should be in form of

issuing bulletin or posted in website to be updated regularly. More focus should be made in

providing information related to export market opportunity to Cambodian exporters and assist

them to find the foreign business partners particularly importers. Information on trade, agro-

business and potential markets should be strengthened so that both local and foreign business

communities can use to analyze the potentials for trading with Cambodia. The government

should disseminate information through TVs or radio and encourage the people to use

internet and other information communication technology.

Promotion of Two-way Trade

Cambodian merchants usually support and promote import of Chinese products due to

profitability and availability of the products for reselling in Cambodia. Therefore, many

Cambodian merchants visited China and seek Chinese products to import. This leads to

further trade deficit between the two countries with favor to China. Therefore, the

government should encourage the Cambodian merchants to introduce Cambodian products to

Chinese markets as well in order to promote two-way trade.

In trade promotion, Cambodian Government should conduct Trade Expos in main

China cities to introduce Cambodian products. Trade missions should be regularly conducted

to China in order to disseminate information about Cambodian products to China markets.

Cambodian Embassy and General Consulates should be regarded as the focal points for trade

and investment promotion abroad.

36

For more details see Center for International Environmental Law (2002), ―Export credit and investment

insurance agencies and Sustainable Development‖, Environmental Law Issue Brief For the World Summit on

Sustainable Development, 26 August - 4 September 2002

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Human Resource Development

Cambodia must focus on developing human and institutional capacities, taking full advantage

of market access opportunities, intensify horizontal and vertical diversification especially

boosting productivity and moving up the value chains, and promoting competitiveness and

sub-regional/regional cooperation to increase Cambodia‘s exports and facilitate the

integration of domestic enterprises into the international economy.

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PART TWO

Sector Analysis

by

Chheang Vannarith

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Brief introduction of Part II

Part II of the paper attempts to identify the impacts of regional trade agreements particularly

the China-ASEAN Free Trade Agreement on several key industries at the firm level in

Cambodia in order to determine the challenges and opportunities for key industries which

Cambodia has comparative and competitive advantages. This part wishes to provide

recommendations for policy adjustment at both the industrial and government levels. The

study is embedded with sectoral policy nature given international trade relations is a part of a

series of networks of producers, exporters, importers, and retailers. Knowledge and

relationships are necessary factor to get access to market and suppliers.

The study analyses several companies within each industry of importance to

Cambodia and through which we can determine challenges, opportunities, and policy

recommendations. Qualitative case study method is applied by having a face to face interview

with the selected companies both losing and gaining in the three main sectors namely:

Agricultural Sector, Food and Beverage Sector, and Textiles Sector. These three sectors are

the main players in economic development in Cambodia in the context of regional and global

economic integration. Agriculture, fishery, and food industry have high potential for pro-poor

growth in Cambodia37

while textile industry is the top employing industry for Cambodian

labor forces and reduce poverty in Cambodia through export led growth38

. Nine companies

were selected to conduct interview. Based on the findings, it demonstrates that in general

China-ASEAN FTA does not have yet much impact on the local industries in Cambodia.

Market access and import of machinery from China seem to be the current expectations from

the local producers and exporters. Agricultural industry is the main benefactor from this trade

arrangement.

37 KOBAYASHI et.al (2009). At http://www.jircas.affrc.go.jp/english/publication/jarq/43-4/43-04-06.pdf,

p.315, last access on May 20, 2010. 38

Tatsufumi (2006). at

https://ir.ide.go.jp/dspace/bitstream/2344/131/5/ARRIDE_Discussion_No.062_yamagata.pdf, last access on

June 5, 2010.

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Chapter 5: Case Study in Agricultural Industry

5.1. Background of the Industry

Cambodia has a total land area of 181,035 square kilometers with arable land of about 21

percent in 2005 and has a permanent crop of 1 percent. With large arable land area,

Cambodia has great potential in agricultural development. Moreover, there are about 80

percent of Cambodians living in the rural area and most of them are farmers. Cambodia is

still an agrarian society in which agriculture contributes about 30 per cent of Country‘s Gross

Domestic Products (GDP) and employs about 50 percent of total Cambodian labor forces.39

Understanding the nature of Cambodian economy and the significance of agriculture,

Cambodian government, development partners, and donor community strongly encourage

and give priority to agricultural sector as it links directly with poverty reduction.

In order to develop agriculture, the government continues to enforce zero tariff policy

on importing agriculture materials such as seeds, fertilizers, pesticide and agricultural

equipments. The government is drafting legal procedures for investment projects in

agriculture especially investment projects especially in rice stockpiling and processing. The

government has increased Rural Development Bank‘s capital to USD13 million for pilot

project in agricultural support especially rice production and it provided credit line of USD15

million for rural development. In addition, the government is establishing ―Agriculture

Support and Development Fund‖ which is managed by Rural Development Bank to support

private sector especially Small and Medium Enterprises, on a number of targets including

providing short-term credit for collecting paddy rice from farmers at a reasonable price level

to maintain price stability and ensure food security and providing medium-term credit to rice

millers to increase capacity in stockpiling, drying and processing.

Agricultural development in Cambodia is still facing with serious lack of

infrastructure especially irrigation system. Private and public investment in this area is

necessary. For instance, in 2009, the governments of Cambodia and Kuwait signed

Memorandum of Understanding (MOU) on construction of hydro dam and irrigation in

Kompong Thom province with the committed investment capital of 350 million US dollars.

The project will provide irrigation to 130,000 hectares for rice cultivation land. The rice

3939

Based on the data from the Ministry of Agriculture and World Development Indicators of the World Bank.

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products produced from this project will export to Kuwait. In 2010, Chinese government

committed to help Cambodia to build irrigation system by providing 310 Million US

Dollars40

. It is expected that through the construction of irrigation, Cambodia can increase

rice productivity and rice yield which can lead to boost more rice export in the coming years.

In order to push the export of agricultural products, the association of agricultural

products producers was established with the support from the government. In addition

associations such as rice millers were created to provide trainings on management, financing,

and market information sharing. For example, recently, the association established

partnership with business partners from Quang Xi autonomous region in China, and got

facilitation support from Thai authority to use Lam Cha Baing port as a transit to export to

third countries. At the local level, provincial governors in Kompongcham and Kompongthom

provinces of Cambodia signed MOU with the Vietnam‘s Dong Nai province to support each

other in producing and finding the market for Cambodian cashew nuts. China is considered to

be potentially the largest market for Cambodian agricultural products in the next five years.

However, the current export process to Chinese market meets some challenges and is still at a

very limited volume.

State owned enterprises, with autonomous authority, developing agricultural

production and purchase are quite active. They are the main actors in collectively buying

agricultural products at a large amount. Warehousing and logistics are the two other functions

of the enterprises; they are not yet active in exporting the products. The enterprises focus on

rice and rubber, the two most important agricultural products. The Agricultural Inputs

Company was established in February 1999 and is managed by a board of directors from the

Ministry of Agriculture, Forestry and Fisheries, Ministry of Economy and Finance, and Ministry

of Commerce. The Company‘s main activities are purchases and sales of agricultural products

(fertilizers, pesticides, seeds and agricultural equipment), warehousing and managing the

distribution of fertilizers and agricultural inputs obtained from foreign donations. Public

investment in this sector has been gradually increasing.

Cambodia has become one of the leading rice exporters in the region after Thailand

and Vietnam. In 2009, Cambodia produced 7.58 million tons in 2009 over 2.4 million

hectares of land and has a surplus of 3.50 million tons. It is estimated that in 2010, Cambodia

can export 2.24 million tons of rice. But in terms of value added to rice, it is still very low

40

The Mirror, March 19, 2010, China Signed Three Commercial Agreements with Cambodia, Available at

http://cambodiamirror.wordpress.com/2010/03/20/china-signed-three-commercial-agreements-with-cambodia-

friday-19-3-2010/, last access on May 14, 2010

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especially good quality rice milling factory and packaging industry and services in Cambodia

is still limited. The limitation of low cost and good quality rice millers push Cambodian

traders to especially those located in the border areas to export their rice products to

neighboring countries41

. Cambodia annually exports more than 1 million tons of paddy rice to

Thailand and Vietnam for further reprocessing before Thailand and Vietnam re-export to

other countries.42

According to Economics Today magazine, there is about 20 to 30 percent

of unprocessed paddy exporting to neighboring countries43

. Such rice export to Vietnam and

Thailand is encouraged also by the ASEAN Free Trade Area framework in which tax ranges

from 0 to 5 percent (Table 5.1). Another reason is geographical proximity. Cambodian

farmers living close to the border with Thailand and Vietnam find it more convenient to sell

their paddy rice to the middlemen from these two countries due to the current transport

facility especially in the provincial areas near the border is not good. It also can be explained

that Cambodian rice milling factory is still at low capacity and Cambodia cannot find enough

market for its milled rice. The private sector has been, in recent years, investing in building

milling factory and trying to find the oversea market for Cambodian milled rice. Constraints

in the rice sector are comparatively low yields compared with Thailand and Vietnam, lack of

research capacity, and low capacity to export due to inability to meet hygiene standards,

heavy burden of informal fees for exporting, lack of irrigation, high cost of production due to

poor infrastructure and the failure to build a system to help farmers to meet the standard.

High energy cost hinders local Cambodian rice millers from making profits and competing

with rice millers in Thailand and Vietnam. As result, Cambodian farmers export raw paddy to

Thailand and Vietnam44

. Notwithstanding the limitations and constraints, rice product in

Cambodia is moving toward more value added in its chain of production. This is due to the

increasingly role played by the private sector in investing in milling and packaging services.

41

Ear (2009). 42

Oryza News on June 04,2007, Cambodia Could Become Rice Exporter by Next Year, http://oryza.com/Asia-

Pacific/Cambodia/cambodia-rice.html 43

Leng (2009). Agro-industry and processing. Phnom Penh: Economics Today. 44

Ear (2009).

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Table 5.1: ASEAN Tariff Scheme in Rice

Rice

Sta

tus

20

07

Sta

tus

20

08

MF

N

Tar

iff

Tentative CEPT rates

- Rice in the husk (paddy or rough): 2007 2008 2009 2010

1006.10.10 - - Suitable for sowing N N 0 0 0 0 0

1006.10.90 - - Other N N 7 5 5 5 5

- Husked (brown) rice:

1006.20.10 - - Thai Hom Mali rice N N 7 7 7 7 5

1006.20.90 - - Other N N 7 7 7 7 5

- Semi-milled or wholly milled rice, whether or not

polished or glazed:

- - Fragrant rice:

1006.30.11 - - - Whole N N 7 5 5 5 5

1006.30.12 - - - Not more than 5% broken N N 7 5 5 5 5

1006.30.13 - - - More than 5% but not more than 10% broken N N 7 5 5 5 5

1006.30.14 - - - More than 10% but not more than 25% broken N N 7 7 5 5 5

1006.30.19 - - - Other N N 7 7 7 7 5

1006.30.20 - - Parboiled rice N N 7 6 6 5 5

1006.30.30 - - Glutinous rice (pulot) N N 7 7 7 5 5

1006.30.40 - - Basmati rice N N 7 6 5 5 5

1006.30.50 - - Thai Hom Mali rice N N 7 7 5 5 5

- - Other:

1006.30.61 - - - Whole N N 7 6 5 5 5

1006.30.62 - - - Not more than 5% broken N N 7 6 5 5 5

1006.30.63 - - - More than 5% but not more than 10% broken N N 7 6 5 5 5

1006.30.64 - - - More than 10% but not more than 25% broken N N 7 7 5 5 5

1006.30.69 - - - Other N N 7 7 5 5 5

1006.40.00 - Broken rice N N 7 7 5 5 5

NOTE: CEPT: ASEAN Common Effective Preferential Tariff Scheme

N: Normal Track of the Inclusion List

Source: ASEAN Secretariat, http://www.aseansec.org/18137.htm

Rubber plantation and processing is also the strength of Cambodian agricultural

sector. There are more than 107 thousands hectares of rubber plantation. In addition cotton

plantation has been growing remarkable in recent years due to the increasing demand from

the international market. Similar to paddy rice, Cambodian rubber and cassava are mostly

exported to Thailand and Vietnam for further processing. For instance, Cambodian rubber is

exported to Vietnam for processing before Vietnam re-export to other markets especially

China. Under the ASEAN common effective preferential tariff scheme, member states of

ASEAN can enjoy low tariff for rice product (5 percent in 2010).

Cotton has been growing in Cambodia since long time ago with the main objective to

get fiberscope. Before 1979 cotton is grown in some provinces such as Kandal, Kratie,

Battam Bong, and Kampong Cham. Unfortunately, because of war and market issue, the land

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used cotton was changed to crop corn, bean, and potato instead. Nowadays, Cotton Industry

restarts its operation again. Recently, Seladamex Company invested in the construction of

cotton invention factory in Sdao commune, Ratanak Mondul district. It is about 28 km from

Battambong provincial city which have capacity to produce 15 ton per day and collect 5,475

ton per year including purchase from local farmers. Today, Sela Damex is the largest cotton

producer with 106 ha square includes 5 ha for factory. Cotton is emerging to be one of the

main agricultural products for export.

To promote an export of agricultural products, it requires the participation from the

private sector. It is therefore necessary to understand the opportunities and challenges facing

by private sector especially those exporting companies. In this study, four exporting

companies were chosen namely Loran Import Export (rice exporting company), Mega Green

(rice exporting company), Seladamex (cotton exporting company), and Green Development

(rubber exporting company). Loran is currently exporting rice to Hong Kong, Switzerland,

Italy, France, Portugal, and the US. Loran is interested in exporting rice to Chinese market in

the near future. Seladamex exports cotton to China early this year although the amount of

export is still small about 50 tons per year. China is the second largest market after Vietnam

for the company‘s cotton export. Green Development is currently producing and exporting

rubber to Vietnam for further processing and packaging before Vietnam re-export to other

countries especially China.

5.2. Case Study 1: Loran Import Export Co. Ltd. (Rice Exporter)

Loran was officially founded by a Cambodian businessman in 1993 with the initial

investment of slightly above USD 10,000. Nowadays, it becomes one of the main rice

producers and exporters with the investment capital of approximately USD2 million, and

employs 80 people. It is worth noting that, only six staff members gain the regular salary,

whereas the rest are paid on the basis of daily allowance (about three US dollar a day).

The firm has the capacity to produce up to 110 tons of rice a day in comparison with 8

tons at the initial years in order to meet the local and oversea demand. Noticeably, about

3,000 tons of rice, accounting for 0.6% of total Cambodian rice export volume, has been

annually exported by the company to foreign countries such as Switzerland, Italy, France,

Portugal, Hong Kong, and the US. When asked reasons why the company has not exported to

the mainland China, the respondent openly confessed that he also wanted to do so, but he did

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not have any middleman who could introduce his company to the Chinese clients. This was

the reason why Loran firm plans to dispatch its market study team to China in the very near

future in order to conduct a feasibility study and, if possible, to establish a trade tie with any

Chinese rice importing firm. From this point, we can observe that Cambodian government

has not made enough efforts in disseminating the information about Chinese market; more

specifically, the ASEAN-China Free Trade Agreement to the local rice industries. Broadly

speaking, Cambodian rice producers still lack of support from the government in terms of

market information sharing and export potential.

Even though Loran has little knowledge about Chinese market as well as ASEAN-

China Free Trade Agreement (ACFTA), it seems that the firm has benefited from this

regional trade agreement to a certain extent. The respondent said that the company‘s rice

productivity has dramatically increased in the recent years due to the continuous application

of higher technologies in the production process. These technologies, particularly the rice-

coloured selection machines are originally imported from China. Notably, the general

director of Loran company decided to purchase these Chinese-made machineries from a local

supplier, whose name is Yeung Shi, because the quality of the machines is as high similar to

those imported from Japan and Thailand and the price of the former group is much cheaper

than the latter group. The rice-coloured selection machines made in China cost about USD

30,000 per unit in Phnom Penh market whereas the same machines imported from Japan and

Thailand cost approximately USD 60,000 per unit. It is worth noting that due partly to the

government‘s commitment to implementing the regional trade agreements including the

ASEAN-China Free Trade Agreement, importing tariff (the custom duty) of agricultural

machineries from China has been reduced to zero percent since May 22nd

, 2008, creating a

favorable condition for the rice milling industry to raise its competitiveness in both local and

international markets. The Loran case fastens this trend. The general director is confident that

his company‘s export volume could even reach 10,000 tons in 2010 compared to 3,000 tons

in 2009. In addition, he is not much worried about the competition with the Chinese products

both on Cambodian and international markets as he strongly believed in his rice quality and

price could easily access the European and the US market even the Chinese market based on

his production chain with the state-of-the-art machineries imported from China.

Despite the positive sign of the export growth, the firm is still facing with the

complicated exporting procedures which cause delays in delivering the products to its foreign

clients. In order to encourage export to foreign countries including China (his prospective

market), the company strongly urged that Cambodian government should do its utmost effort

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to ease the current exporting procedures which cause two main problems to all Cambodian

exporters including Loran. First, it could delay the delivery process of the product since the

company has to take much time just to precede the legal exporting applications through the

two main government ministries: the Ministry of Commerce and the Ministry of Agriculture,

Forestry, and Fisheries. More specifically, it takes at least 5 to 7 days to finish the paperwork

before the firm could go ahead with its actual export. The company wanted to have shorter

period to get the paperwork done. Additionally, after finishing the paperwork, the firm

suggested that the government should grant the exporters a multiple exporting permit.45

By so

doing, Loran would be able to deliver their products to foreign countries faster and reduce its

expenses; thereby contributing to raising the competitiveness of Cambodian rice in

international market including China.

Second, the current exporting procedures and logistics time and cost lead to an

increase in the total cost of the products, and this would significantly lead to the increase of

the product‘s price and lower the income or revenue generated from exporting the products.

Loran has to go through at least 15 checking processes and is required to pay for each process

before the export, resulting in the company‘s increasing expenses including unofficial

solicitation fee. He went on explaining that the company has to spend at least 55 USD per ton

for the transportation or delivery of the products from Phnom Penh to Sihanouk Ville and for

the exporting paperwork. The company spends about USD 1,000 for each container loading

20 tons of rice. In comparison with Vietnam, the rice exporters spend approximately USD

500 for each container.

Because of costly and time-consuming exporting procedures, some exporting firms

decided to export its products by using Vietnamese international sea port rather than

Cambodia‘s. Truck loading containers are used to transport products from Cambodia,

specifically from Phnom Penh, through the Cambodia-Vietnam Border (Bavet) to Saigon Port

in Hochiminh City. This transport route is considered by some exporting firms as faster and

costs less than from Phnom Penh to Sihanouk Ville Port. However, there is no scientific

study on the cost and time on this route yet. It should be noted that the documents required

for products to be exported or transited to Vietnam are bill of products, packaging invoices,

Certificate of Rules of Origin (in some cases), and Phytosanitary documents if necessary.

Similar paperwork is also required by Cambodian authorities when products are exported

from Cambodian port. However, transiting via Vietnam may be less time-consuming and less

45

Nowadays, all exporting firms could gain only one permit for each time of their export. So if they want to

export again, they have to start applying for the permit again.

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costly, because of geographical proximity, better infrastructure connectivity, and faster

customs procedures. Loran is looking forward to the improvement of the government policy

concerning the exporting procedures; otherwise, more Cambodian exporting firms may

choose the Vietnamese ports as their transit point rather than the Cambodian port. Loran still

uses Cambodian port because it generates income/revenue for the Cambodian government.

Finally, he suggested Cambodian government to help Cambodian rice exporting firms which

may compete with the foreign firms, especially the Chinese ones via three means: First, The

government should help ease the exporting procedures by following his aforementioned

request. Second, the government should provide fund or loan to the exporters so that they

could expand their business much easier. He noted that in order to expand the business, his

company has to borrow money from a private bank called ANZ with a rather high interest

rate (10% per year). Third, Cambodian government should provide more trainings on new

scientific agricultural production methods to Cambodian rice exporters and farmers to enable

them to raise their rice productivity.

In conclusion, the ASEAN-China Free Trade Area seems to bring more benefit to

Cambodian rice exporters through providing a favorable condition for them to access Chinese

technologies with cheaper prices, thereby reducing expenses and expanding their businesses.

Meanwhile, Cambodian rice exporters seem to have a strong interest in Chinese market, but

they could not yet fully get benefits from the ACFTA due to the lack of information about

Chinese market. Another noticeable finding of the Loran rice exporting case is that

bureaucracy and corruption within Cambodian government ministries apparently frustrate

Cambodian rice businesses in diversifying their export to China.

Main findings

Tariff-free imports of Chinese-made agricultural machinery significantly contributed

to the rice productivity of Cambodia. But normally only used machinery from China

was imported given it is cheaper than new ones. Having old machinery with upgraded

technology is better than the old ones although it is relatively less productive and

environmental friendly than brand new machines. The government needs to support

local producers in terms of technology transfer and purchase.

Private sectors have strong interest in Chinese markets, but the information on

Chinese market is extremely limited. Cambodian producers cannot communicate or

find the business partners in China due to the lack of capacity and financial resources.

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Complicated and time-consuming export procedures and unofficial fees are a large

burden for Cambodian exporters. Exports are sometimes conducted via Viet Nam

because it is less time-consuming and less expensive due to geographical proximity,

better road connectivity, and faster customs procedures.

Logistic services are still limited and expensive; this can constraint Cambodia‘s

export and reduce Cambodian competitiveness on international market.

5.3. Case Study 2: Mega Green Co. Ltd. (Rice Exporter)

The company was established in 2008 with the objective to promote the export of Cambodian

rice to the region and the world. There are four main managing staffs in the company with

very limited investment capital. The company gets the loans from the bank based on actual

order from foreign clients so the company does not need much working capital to invest in

this trade business. Although it is a new trading company, the networking capability of the

company with the domestic suppliers and overseas clients is relatively efficient.

Mega Green has a strong network with the rice milling factories in Cambodia. There

are more than 15 milling factories in several provinces in the country. These millers supply

good quality rice to the company based on the standard set by the overseas clients. The

supply chain of rice product is mainly based on two criteria namely legally binding contract

between Mega Green and the supplier and mutual trust between the two. So far, according to

the Secretary General of the company, there has been no problem in terms of ensuring

quantity and quality of the supply chain.

Regarding the quality of rice, the company refused to buy rice that produced with the

genetically modified organism due to the market demand does not accept such kind of rice.

Other factors contributing to the quality control are the level of liquidity, shape of the rice

grains, and cleanliness of the rice itself. The company so far has not had any problem

regarding this quality standard demanded by the buyer from Europe.

Concerning exporting process, the company has its own in house export facilitation

services. But export process is time consuming and costly. According to secretary general of

the company, complicated bureaucracy and under the table money are the main challenges for

the company to export. Another issue is the lack of logistics services and inefficient

transportation infrastructure. For instance, here in Cambodia the 20 Feet containers can only

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be loaded 24 tons of rice comparing with neighboring county Vietnam which can be loaded

25 tons of rice. In addition, the road from Phnom Penh to Sihanouk Ville port is still narrow.

According to the company, under the trade agreement called Everything-But-Arms

Agreement between Cambodia and European Union, Cambodia can export rice products to

European market with special tax preferential treatment which means Cambodia can get tariff

free which is about 120 Euros per ton for import tax. This increases the competitiveness of

Cambodian rice in the European Market.

The principal export market of Mega Green is the European Market. The quantity of

rice export to Europe depends on the order from the buyers; and it has been increasing over

the last years. At the beginning the company could only export about 72 tons per one order

and now it increased to 1500 tons per one order. Normally, the company can export three

times per year. Such positive upward trend explains the attractiveness of European Market for

Cambodian rice exporters.

Regarding why the company does not export rice to US and Japan and whether the

company can expand its market to China, the Secretary General explained that US and Japan

are also attractive markets but the company does not have demand from or business partners

connection with these two countries given the company is operating based on demand side.

China is more complicated and difficult since China does not totally recognize the documents

of Certificates of Rule of Origins from Cambodia (CO). Being asked about the reason why

China did not accept the CO from Cambodia, the secretary general explained that probably

Chinese authorities did not trust one hundred percent the CO documents issued by the

Cambodian government/authority. It should be noted that China is obliged to recognize CO

issued by Cambodian government under both WTO and ACFTA framework. According the

agreement on trade in goods between ASEAN and China, it states in article 5 that ―the rules

of origin and the operational certification procedures applicable to the products covered under

this agreement and the early harvest programme of the Framework Agreement are set out in

Annex 3 of this agreement‖.

In addition to the complicated documents requirement, the company complains, based

on is business partner/importer in China, that when the rice arrives at the Chinese port,

normally the process of unloading takes quite long time about 7 days. If China can open the

market for Cambodian rice products like Europe and the export and import process is

efficient then it would be good for Cambodian rice exporters.

Being asked about the knowledge of ACFTA, the secretary general replied that there

was little knowledge about this trade agreement and was not aware of the tariff benefits

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generated from this agreement on rice products. It could explain that the lack of knowledge

and information relating to ACFTA and import procedures into Chinese market discourage

the company from entering into Chinese market. Mega Green exported to China once last

year (2009) and found it difficult to enter the Chinese market mainly due to complicated

import procedures to China.

The Mega Green case seems to suggest that Cambodian rice milling industries and

rice exporters could not fully utilize benefits from the ACFTA due to two main reasons: First,

Cambodian rice millers appear to have little knowledge about the said agreement, especially

about Chinese market. In other words, Cambodian government seems to prove its limitation

in disseminating the ACFTA or providing other vital supports for Cambodian rice milling

industries in the context of East Asian regionalism. Second, another major obstacle for

Cambodian rice milling industries in maximizing the benefits from the ACFTA is related to

the complication of exporting procedures caused by both Chinese and Cambodian

bureaucracies. The complication of the trade procedures plus lack of market information tend

to make Cambodian rice exporters depend more on their traditional markets (EU) for their

export rather than seek for new potential markets, i.e. China.

Main findings

European Market provides favorable condition for Cambodian rice exporters under

the trade agreement between Cambodia and EU. US and Japan are also attractive to

Cambodian rice exporters, but for Mega Green, it does not have business connection

with the clients or middlemen in these two countries.

ACFTA is another venue for Cambodian rice exporters but less attractive comparing

with EU in terms of tariff preference and import procedures at the port in Europe.

Complicated and time consuming export procedures and custom clearance plus under

the table fees are the main obstacles for Cambodian exporters.

Mega Green and Loran case studies share similar experiences in terms of complicated

exporting process from Cambodia due to high cost and time consuming. The knowledge and

information of the markets, and especially business connection in the exporting market

determine the involvement of the company. Loran is exporting to both US and European

market and going to export the Chinese market while Mega Green just exports rice to

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European market. Loran is rice millers, rice buyers, and rice exporter while Mega Green is

just rice trading firm.

5.4. Case Study 3: Seladamex Co. Ltd (Cotton Exporter)

Seladamex was founded in 2006 by a Cambodian businessman with a total of 80 employees,

40 of whom are regular staff, and with investment capital worth over USD 2 million. The

company majors in exporting cotton. It has the cultivated land area of over 1,500 hectares

(expanded from 100 hectares at its inception) in Rottanak Mondul district of Battambang

province. Today, the total exporting volume of Seladamex reached 150 tons per year. This

makes the company become one of Cambodian top cotton exporters. The company‘s revenue

is approximately USD 300,000 to 400,000 a year.

The reason behind the establishment of the company was firstly originated from a

Chinese businesswoman who came to visit Battambang province and suggested the founders

of Seladamex Company to grow cotton plant in order to export to China. The Chinese

businesswoman even assured to buy all products produced by the company. However, later

on the company tries to diversify its exporting markets in order to ensure its business

sustainability.

Even though the company did not reveal how much cotton it could produce a day, it

stated that the firm could export about 150 tons of cotton per year. The main exporting

markets are Vietnam, China, Japan, and South Korea. Noticeably, even if China just started

to import cotton from this company in February 2010, it has now become the second largest

cotton importer after Vietnam with the import volume of 50 tons. When asked the reasons

why the firm chose to export cotton to China, Selademex revealed that Chinese market was

the main driving force of creating the company and now it just can export to China. In

addition, producing cotton is a time-consuming task; therefore, it takes Seladamex quite long

time to just grow cotton plants before processing it. Another reason why it takes a couple of

years in order to export to China is that the firm would like to diversify its export market to

different countries in addition to the Chinese market. This is because it tries avoiding the

situation in which the cotton price of his firm could be dumped by the Chinese partner if his

company relies too much on exporting to China. Here, it is worth noting that even though his

firm was created at the Chinese initiative, but it doesn‘t mean that it is obligated to sell all of

its products to China. In other words, the company sale is made on contractual basis. The

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firm could sell its products to any client who approaches it, not limited to China. By doing so,

the price of Seladamex cotton will not be dumped by its Chinese counterpart. In June 2010,

the company shipped 50 tonnes of unprocessed cotton to Vietnam, 40 tonnes to China and 10

tonnes to Japan, and the seed all to Vietnam. Raw cotton was sold for US$2,200 per tonne,

while seed was sold $250. The company expected to export another 200 tonnes of raw cotton

and 400 tonnes of seed to these countries throughout the year.

In order to successfully establish the cotton plant, the founders of Seladamex started

to visit China several times in order to study and learn about this market, and decided to grow

cotton after coming back from China. Later on, Seladamex decided to import some cotton

processing machineries from China with the price of USD 600,000 per unit. Although the

unit price of the cotton machine seems to be rather high, the respondent seemed not to be

reluctant to purchase them, giving the reason that both Cambodian and Chinese governments

did not cause any difficulty to his company‘s importing process. On the part of Cambodian

government, it should be noted that the importing tariff (custom duty) imposed on his

machineries was brought down to zero percent. In addition to that, other taxation on raw

materials imported from China to Cambodia was also abolished such as the cotton seeds and

its packing materials. Therefore, like Loran rice exporting firm, Seladamex has benefited

from the ASEAN-China Free Trade Agreement in terms of the reduction of input expenses

even though they both are not aware of the aforementioned Agreement. This also suggests

that Cambodian government should make more efforts in publicizing the ACFTA to the

private sector so that they could maximize their benefit from such an Agreement.

When asked whether the firm could compete with the same product imported from

China, the Seladamex project manager is positively confident that his product could surely do

by giving the reason that the cotton quality of his firm was already tested in a laboratory in

China. The result was that quality of the Cambodian cotton seems to be superior in

comparison with the same item of different countries. Specifically, Cambodian cotton [his

company product] stays longer, more enduring, and whiter than the cotton from other

countries including China. Not only does China praise the quality of the Cambodian cotton,

Japan and South Korea also do. Because of the high quality of Seladamex product, China,

Japan, South Korea, and Vietnam promised to purchase all cotton that Seladamex can

produce. What the company worries about was that it could not supply these markets in time

since cotton, unlike other plants and crops, requires much longer time to grow. Moreover, it

also demands more land to cultivate in order to gain high productivity. For instance, at least

260 cotton fruits are used to make one kilogram of cotton. Given the scarcity of this product

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in the international market and the fact that the cotton has been widely used to make a variety

of goods such as clothes (especially luxury clothes), medical materials, papers and so forth,

the cotton in Cambodia has experienced USD 500-600 increase in its price in comparison

with the previous years. When the company started exporting, it cost approximately 1700 to

1800 US dollars per ton. Nowadays, the price of the cotton in the world market costs from

USD 2,200 to USD 2,500 per ton.

In spite of the positive development of the cotton export, Seladamex project manager

admitted having some problems with the exporting procedures. Without disclosing how much

he has to pay for getting the export permit, he admitted that the process to get the export

permit could be delayed if he did not pay some unofficial fees. In addition to the problem

caused by Cambodian side, the project manager pointed out another major problem caused by

the Chinese side during the export to China. While the product arrives China, Chinese

customs officers require his business partner, who is in charge of proceeding the importing

procedures, to do several importing papers other than the certificate of origin (CO). This took

his business partner about one month just to complete the paperwork in order to get the

product imported. In comparison with Vietnam, the project manager stated that the

Vietnamese customs officers do not require many papers (except the certificate of origin).

Perhaps, this was the reason why Seladamex chooses to export more to Vietnam rather than

to China.

To cope with the export challenges, Seladamex suggested the government to help

company by easing export procedures and custom clearance processes. For instance, the

government should charge only the fee of Phytosanitary and inspection, and the rest of

procedures should be eliminated. In addition, the company also requested Cambodian

government to grant multiple export permits with the validity period of one year so that the

firm does not need to waste much time and money to do paperwork for its export for several

times. Lastly, Seladamex also hopes that the government would help to disseminate and

promote the cotton made by his firm to the international market. In addition to the suggestion

to Cambodian government, Seladamex, on its part, committed to increasing its productivity

by increasing the use of natural fertilizers and the cultivating land.

Learning from the case of Seladamex Cotton Plant, the ASEAN-China Free Trade

Agreement could benefit Cambodian cotton exporters in two ways: First, it enables

Cambodian cotton exporters to reduce their expenditures in purchasing new technologies and

importing other production inputs from China. Second, Cambodian cotton exporters could

and would continue to enjoy accessing Chinese market due to the competitive quality of

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Cambodian cotton. The Seladamex case also suggests that the private sectors may not be able

to maximize its benefits from the ACFTA yet owing to the insufficient information about

Chinese market and complicated bureaucracy on both sides: Cambodia and China. The

company relies much on the Chinese business partner to export to Chinese market.

Seladamex does not have information about the Chinese factories using the cotton for

production. In other words, the company does not have direct contact with the end clients jut

through the middlemen or trading firm in China.

Main findings

ACFTA can assist Cambodian cotton exporters to increase its productivity and market

by accessing to machinery imported from China and establishing business network

with Chinese importers.

Time consuming and costly export procedures from Cambodian side and import

procedures from Chinese side are the main constraint of Cambodian exporters.

Because the procedure with regard to certificate of origin at the Chinese side is

sometimes troublesome, exporter tend to chose export markets other than China, such

as Viet Nam.

Information of Chinese market is still limited

It is critical for Cambodian exporters to diversify their exporting markets in order to

have more bargaining power in terms of export price.

5.5. Case Study 4: Green Development Co., Ltd.

The history of natural rubber in Cambodia has started since the early 1910s and has been

fluctuating overtime. Now rubber is one of Cambodian major export products with an

estimated total value of USD 124 Million in 201046

. In 2008, 107,900 hectares of rubber were

planted, and with new plantings taking place in small, medium and large farms, it is expected

that this could rise to 300,00047

hectares within a decade. Cambodia will be one of the main

rubber exporters in Southeast Asia. But most of Cambodia‘s natural rubber is exported as

intermediate goods to other countries. The export of nearly all Cambodian rubber is through

46

According to Natural Rubber Trends & Statistics issued on May 2010 by the Association of Natural Rubber

Producing Countries with the assuming average price of dry natural rubber at 2,500 USD/T 47

Driving Economic Growth and Poverty Reduction by UNDP, 2009

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Vietnam where it re-exports to China, and other large-scale rubber consumers such as Japan,

United States, and India.

Steng Ou Co., Ltd, was established in 2001, but the name was changed to Green

Development Co. Ltd in 2006. The company has involved in the whole value chain of

cultivating rubber plants to making rubber crepe for export. It has, so far, around 1,700

hectares of all arable land areas including 700 hectares of rubber plantations with

approximately 180 working staffs. The company is a medium size comparing with other

rubber companies especially the state owned companies. The export share of the company is

only about 1 percent of Cambodia. It can export roughly about 1 million US Dollars per year

to Vietnam.

The owner of the company said that the lack of technology and investment capital

were the two main challenges/issues for the company to grow. The absence of value chain

creation for the rubber products in Cambodia such as the absence of rubber processing

factories that can produce rubber related articles with high quality and the high cost of

production due to high electricity cost constraint Cambodian rubbers producers from

maximizing their profits from rubber plantation and production. They just produce rather a

primary or raw rubber with just a bit processing into rubber crepe for exporting.

The company cannot export profitably any rubber crepe directly to consuming

markets such as China through the Sihanoukville Seaport because of the lack of information

regarding Chinese market, lack of partnership with Chinese importer, and the numerous

export procedures involved coupling with the high transportation cost and unofficial fees.

Therefore, the company has no choice but to sell its products to Vietnamese middlemen who

come to buy directly from Cambodia. Under the bilateral agreement between Cambodia and

Vietnam on the commercial transaction, exchange of goods and services in the border areas

between the two countries, Cambodian exporters, especially close the border, are facilitated

to export to and have a transit in Vietnam, particularly Hochiminh City and Saigon Port.

However, such dependence on Vietnamese middlemen poses some risks and costs. The price

depends mainly on Vietnamese side. Sometimes, it does not reflect the international market

price. For instance, when the FOB rubber international price is around 2,800$/T in Japan,

they would buy only 2,100$/T. In some occasions Vietnam just stops ordering or buying

without reason which lead to the serious lack of cash flow. For instance, on the occasion of

the Vietnamese New Year, the Vietnamese companies are closed for about fifteen to thirty

days, which make the Cambodian company be in short of working capital due to the absence

of buying and paying from Vietnamese side.

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It was noted by the company manager that the Cambodia Specified Rubber

certification fee including quality patent and export certificates obtaining from Camcontrol

cost about 70 to 80 US dollars per ton of rubber. These documents are required in exporting

Cambodian rubber. The total cost from the company to Vietnam is about 130 US Dollars per

ton. The quantity of export is at least 2500 tons per time in order to make profits. The

manager of the company mentioned that the reason he choose to export to Vietnam was

mainly driven by cost. It is cheaper to export to Vietnam through Cambodia-Vietnam border

due to the fact that his farm and factor locate in Kompongcham province close to Vietnam

border so the transport cost is much cheaper than using the Cambodian‘s Sihanoukville Port.

It was about 700 US dollars cheaper for one container.

Being asked about whether the company has taken or is taking advantages of regional

trade arrangements including ACFTA, the owner responded that he just heard about ACFTA

through the mass media, newspaper, but had no idea what was it about. The respondent

continued saying that he did not know or participate in any regional trade arrangements even

the notification from the government was also limited. He seems to be outside of the loop of

what is taking place economically in the region. Owing to the limitation of knowledge,

information, and support from the government, the company is operating under ad hoc basis

which means it depends on the buyers from Vietnam. The company does not have strategy to

find the export market due to limited resources (human and financial resources). The

company is rather vulnerable to price fluctuation in which sometimes it does not really reflect

to real international market price but depends on the buyers‘ decision.

Within the context of ACFTA, rubber producers in ASEAN can have a favorable

condition to export directly to Chinese market but with the condition that they domestically

processed the rubber products into rubber related products such as compounded rubber.

Against this background, the government should be able to provide the technical guidance

and relevant service to the rubber producing companies. In addition, the government must

encourage the establishments of more down-stream industries to domestically absorb its own

rubber industry.

Since its inception in 2001, the company has been hit hard in the mid of 2008 by the

sharp decrease in rubber price in 2008 and 2009 in tandem with the world economic

downturn, when the operation expenses such as staff salary still remained unchanged. The

mismatch between the rubber price and the company‘s expenses push the company to face

with financial shortage. The limited re-investment capital resources constraints the company

from expanding and cultivating more lands. This in return limits the outputs.

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The global demand for rubber tends to keep increasing; this creates opportunity for

rubber exporting countries like Cambodia. The strength of Cambodian rubber producers and

exporters are the low labor cost plus large land areas for rubber plantation. Attractive land

concession policy encourages more foreign investors especially from Vietnam to invest in

planting rubber. Vietnam is expected to establish rubber processing factory in the near future.

Such processing factory can absorb more Cambodian rubbers and especially provide more

values added to Cambodian rubber.

Main findings

The weak points of current Cambodian rubber exporters are the high dependence on

Vietnamese middlemen/company, lack of high technology to produce rubber related

products/articles, complicated and costly export procedures and process, high

unofficial fees and high energy cost.

The company needs to use Vietnamese merchant to export to China, because the

company cannot find the direct Chinese importers of rubber products and the supply

chain is not stable from Cambodian side.

Economic cooperation especially logistic connection and custom harmonization

among the member of ASEAN, in this case Cambodia and Vietnam, can improve the

competitiveness of the Cambodian exporting products to the third market, in this case

China, through cost reduction and time efficiency. Cambodia and Vietnam border in

Kompongcham Province (rubber plantations are mainly located in Kompongcham

Province) and Saigon Port in Hochiminh City are the two main transit points for

Cambodian rubber exporters.

5.6. Conclusion

The lack of information on regional market, lack of government support in facilitating export,

and the lack of firm‘s capacity are the main constraints in promoting Cambodian agricultural

export to the region. It is therefore necessary to have an institution which can provide

information on regional market opportunities, facilitate exporting process, and find the

importers or partners from the regional countries.

The government needs to reduce bureaucratic constraints and under the table money

in order to encourage the private sector to fully use its potential and capacity of exporting

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agricultural products. Prompt procedures of export are particularly important to agricultural

products, which are sometimes perishable. The government has the duty to find the market

and business partners for the Cambodian local firms and producers.

The government should establish one-window service for all the procedures involved

in the export and the inspection should be on two spots (1) at the departure point and (2) at

the port before shipped.

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Chapter 6: Case Study on Food and Beverage Industry

6.1. Background of Industry

Manufacturing industry in Cambodia is still at the very preliminary stage in which only light

industries with low technology have been developed and established. Cambodia is pursuing

more export oriented rather than import substitution industrial development policy. Textiles

and apparel are the top export oriented manufacturing in Cambodia. While other light

industry especially food and beverage are rather focusing on local than foreign market. The

food industry in Cambodia has great potential to expand their market to the region especially

China and Japan as long as they can increase mass production with low cost and high quality.

Small and medium enterprises (SMEs), which make up approximately 95 percent of all

enterprises and account for almost half of all employment, are the backbone of Cambodian

economy. The Royal Government of Cambodia has emphasized the important role of SMEs

in economic growth and poverty reduction in its Second Socio-Economic Development Plan

and National Poverty Reduction Strategy. The Prime Minister has also emphasized the

importance of SMEs as part of the Government‘s ‗Rectangular Strategy‘ for economic

development.48

In 2009, the total number of small and medium factories and handicrafts

registered with MIME (Ministry of Industry, Mines and Energy) is 35,560 establishments.

This figure shows a growth rate about 8.4% comparing to 2008. In term of product value, this

sector is estimated to have a growth rate of about 9.3% comparing with the value in 2008.49

According to the Cambodian Ministry of Industry Mines and Energy, It is noted that

Small and Medium Sized Enterprises (SMEs) account for more than 80 percent of the whole

Cambodian manufacturing industries and within that there are about 82 percent dealing with

beverage, food and tobacco (as of 2006). There are 25,455 establishments of food, tobacco,

and beverage industry. The small and medium size factories showed a remarkable growth rate

in 2009. This is mainly due to the sector's close links with agriculture and domestic markets.

The most significant growth is observed in food and beverage sector.

48

Sub-Committee on Small and Medium Enterprise (July 2009) 49

Ministry of Industry, Mines and Energy (2009).

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Table 6.1: Number of food, beverage, and tobacco SME

Sector Number of

Establishments

Licensed

Total licensed % of total licensed est.

Manufacture of food, beverage and Tobacco 25,455 12,350 49%

Rice milling 23,103 10,922 47%

Textile and wearing apparel and leather

industries

1,689 167 10%

Source: Ministry of Industry, Mines, and Energy (2006)50

Table 6.2: Investment capital and employment of industries

Description of Industry Investment Amount Labor Employed

Female Male Total %

Food, Beverage, Tobacco $ 161,004,250 18,439 28,694 47,133 65.41%

Textile and leather $ 2,194,250 1,020 5,368 6,388 8.87%

Wood Products $45,000 6 23 29 0.04%

Paper and Printing $ 406,250 71 208 279 0.39%

Chemicals $ 1,644,250 191 646 837 1.16%

Non-metallic $ 8,036,000 2,780 5,207 7,987 11.08%

Fabricated metal $ 7,139,750 747 4,374 5,121 7.11%

Other Manufacturing $ 5,800,000 878 3,402 4,280 5.94%

Total 186,269,750 24,132 47,922 72,054 100%

Source: COSECAM and Plan Cambodia (2005) available at

http://www.cosecam.org/publications/cambodia_commodity_chain_analysis_study_volume1_eng.pdf,p.16

Table 6.3: Output multiplier and value added of industrial sectors

Industrial Sectors Output Multiplier Value Added

Paddy 1.5337 0.714

Cereals, beans, and vegetables 1.557 0.730

Cash crops 1.218 0.798

Other crops 1.319 0.746

Livestock 1.315 0.836

Fishery 1.641 0.808

Forestry 1.343 0.806

Mining and quarrying 1.316 0.710

Food products and beverages 2.195 0.792

Textiles and apparel 1.329 0.477

Other manufactures and utilities 1.425 0.601

Construction 1.261 0.607

Trade 1.157 0.904

Hotels and restaurants 1.720 0.842

Transport and communication 1.278 0.606

Other services 1.275 0.751

Source: Kobayashi et al. (2009). p. 314

50

http://www.usaid.gov/kh/documents/Report_SME_Statistics_English_Bound%20_23_Jan_08.pdf, last

accessed on May 10, 2010.

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Food products and beverages have highest output multiplier but relatively low value

added. It shows that the food processing industry in Cambodia is still at a developing stage.

According to the research conducted by the Emerging Market Consulting firm, it found out

that for processed fruit and vegetables, growers sell crops to middlemen, who then transport

or store them before selling them on to small-scale processors. In some instances, the

processors can also buy direct from the growers if the fruit and vegetables are grown in their

home village. Once the fruit and vegetables have been processed, the processors either sell

directly to their local market, or sell to wholesalers where products can be sold to other

provinces. Such products include chili, soybean, fish sauces, canned bamboo-shoots,

pineapples jam/marmalade, and dried bananas, etc. With unprocessed fruit and vegetables,

however, growers sell to middlemen who then transport products to the wholesalers for

distribution to retailers and ultimately reselling to consumers. If the prices in Vietnam or

Thailand are higher, and the goods are therefore more profitable, the middlemen sell direct to

Vietnamese and Thai traders. In some cases these products are imported back into Cambodia

when they have been processed or ―value-added‖, such as in the case of cashew nuts, chili,

soybean, rice, maize etc.51

It is argued that substantial amount of import of fruit, vegetables and processed foods

have come from Thailand and Vietnam. It is still hard to assess the quantity of imported

processed food products from these two countries to Cambodia and how it impacts on

domestic food industry.52

But it is agreed that Cambodian food industry is facing with several

constraints and weaknesses such as the lack of processing facilities, lack of food processing

technology and skills, lack of market analysis and marketing information, lack of sanitation

and hygiene knowledge, negative perception among local consumers, poor infrastructures,

unreliable supply of raw materials, uncompetitive due to high operating costs.53

How

Cambodian food industry can enter regional market like China if it can‘t compete with

imported food products from Thailand and Vietnam at home?

For the food and beverage sector, three companies are selected Ly Ly Food Industry

Cambrew, and Confirel. Ly Ly Food Industry is producing cookies targeting domestic

children. The Industry is facing with some kind of competition with cookies imported from

China, Vietnam, and Thailand; Cambrew produces Angkor beer and it is concentrating on the

51

COSECAM and Plan Cambodia (2005) p.16 52

Ticker (1996). Food security in Cambodia: A preliminary assessment. UNRISD Discussion Papers. United

Nations Research Institute for Social Development. 53

Cambodian Commodity Chain Analysis Study (2009), Available at

http://www.cosecam.org/publications/cambodia_commodity_chain_analysis_study_volume1_eng.pdf, p.23

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domestic market but this company is exploring regional market to export particularly Chinese

market; Confirel is producing organic palm sugar, vinegar, palm wine and whisky. It is

focusing on local market and interested in exporting to other countries in the region.

6.2. Case Study 1: Ly Ly Food Industry

Ly Ly Food Industry was established in 2002 by a young Cambodian female entrepreneur

with the mission to provide jobs to Cambodians, create market for local products namely corn

and rice, and substitute imported foreign products. Ly Ly Food Industry has grown quite

remarkably since its inception. There were only 25 workers in 2002 with the investment

capital of about 100, 000 US Dollars, now the company employs more than 100 regular

working staffs with the working capital of about one million US dollars. The company is

regarded as the role model for other entrepreneurs to learn from due to the rapid development

and creative entrepreneurship. The company focuses only on domestic market and children

are the main target. With sill small domestic market share, the company is looking for

international partner to introduce new technology in order to have mass scale production with

good quality.

The production cost structure of company is 40 percent on packaging (plastic bags are

imported from Vietnam), 30 percent on labor (totally domestic labor), and 30 percent on

other costs (electricity, water etc). The target market is domestic and the average sale is about

400, 000 packs per day, approximately about 1,500 US dollars per day. The company‘s net

profit is around 10 percent of total sales. Profit is mainly used for reinvestment and business

expansion.

The manufacturing machine was imported from mainland China and the management

team is domestically recruited. On the job training is used to create a pool of human resources

with the capacity building partially assisted by several Non-Governmental Organizations

such as IMPACT Cambodia54

, GTZ, and World Bank. IMPACT also provides Vitamin to be

integrated into the products in order to increase the health of children/consumers.

Management skills and production know-how are the top priority for the human resources

development.

The main strengths of the company are the entrepreneurship, support from

government and international organizations, human resource management and skills

54

IMPACT Cambodia is a social enterprise working with a food manufacturer to produce snacks fortified with

essential vitamins and minerals for distribution in 24 villages as part of IMPACT‘s disability prevention project.

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development, and marketing strategy. The company‘s vision is to help Cambodian farmers to

have market and assist Cambodian people in employment which is strongly supported by the

consumers and other key stakeholders alike.

The main challenges are the high cost of electricity and imported packages from

neighboring country, Vietnam, because packaging industry and service in Cambodia is still

not competitive due to high cost and low quality. The lack of sophisticated production

technology is limiting the production capacity of the company. The owner and manager are

looking for partnership or joint venture with foreign investor to introduce mass production

system and lower the unit cost of the products. It is said that without such technological

upgrading, the company will lose its competitiveness with imported food products from

Thailand, Vietnam, and China.

The company has never exported since its establishment and it wishes to export their

products to neighboring country but the complicated export process and the lack of capacity

(especially capital and production technology) constraint the company from doing so. In

terms of production cost, it is higher than Vietnam and Thailand due to high electricity cost

and old machinery. The machinery used for production is second hand and it is not so

efficient in production process. The company spends a lot of money in maintaining and

repairing the machine. Low production capacity and high electricity cost lead to high cost per

unit of product. In addition, export facilitation mechanism in Cambodia is still developing.

Moreover, the lack or absence of brand promotion limits the capacity for the company to

export to other countries in the region. It is noted that it needs huge capital investment in

marketing and promotion. Such small and medium sized enterprises like Ly Ly find it almost

impossible to promote its brand in foreign markets.

Being asked about the awareness of ASEAN-China Free Trade Agreement, the owner

expressed the lack of information and knowledge regarding regional trade arrangements let

alone the ASEAN-China FTA. There is various channels of public-private relationship and

partnership especially the annual government-private sector forum and working group on

manufacturing and SMEs. The government normally invites her to attend various workshops

and meetings but mainly concentrate on SMEs development in Cambodia not so much on

assisting Cambodian SMEs to export to regional market. She urges the Cambodian

government and regional institutions to further assist the private sector especially SMEs in

exporting to regional market and joining regional production network. Regional market

information and regional business networks are necessary for the private sector to develop

and compete.

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Concerning the question whether the company is facing with competition from similar

products imported from China, the company owner and manager mentioned that there was

competition with imported food products especially from Thailand, Vietnam, and China but

the company could compete with imported products through quality, cost, and marketing

strategy. The company manager is confident that it can expand market share in Cambodia.

Main findings

Food SMEs is emerging to be lucrative industry with potential to grow. But they are

facing with serious constraints in terms of expanding their market to the region due to

the lack of market information (including information on FTAs) and export

facilitation system/mechanism. Market information is necessary before exploring

export opportunity such as food prices, consumers‘ behavior, effective ways to have

business network, import process/procedure to China, and trade incentives provided

by Chinese government to Cambodian products.

Food SMEs are competing with imported food products from neighboring countries

such as Thailand, Vietnam and China. Low production capacity with high electricity

cost of this industry will lead to higher price which make Made in Cambodia food

products less competitive.

ACFTA creates both challenges and opportunities for Cambodian food producers and

exporters. For domestic oriented producers, they will compete more with Chinese

products. For the exporting producers, they can explore opportunities to enter Chinese

market. More investment in food processing industry will come to Cambodia from

China.

6.3. Case Study 2: Cambrew Co. Ltd

Angkor Brewery was created in Cambodia in early 1960s but it stopped operation during the

civil war period (1970s and 1980s). Cambrew assumed the control of Angkor Brewery in

1991 and started producing Angkor beer and other beers in 1992. In 2006, Carlsberg bought

50 percent of the shares of the company. The company is multinational company totally

owned by foreigners. With its present capacity of 800,000 hl (250 million cans of Beer), it is

the biggest brewery in Cambodia. There are other domestic beer producers in Cambodia such

as Phnom Penh Beer. In addition, there are more than twenty names of beer imported from

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various countries around the world. Angkor Beer is the most popular and best selling in the

country due to low cost comparing with imported beer.

Regarding the competition with other similar imported products, according to the

senior staff of the company is confident to compete with them given its quality, taste, and

price are very competitive plus the brand ―Angkor‖ in the domestic markets in Cambodia.

The marketing strategy of the company is very effective given it integrates patriotism in to

the product: ―My Country, My Beer‖ although it a foreign owned multinational company.

According to the senior staff of the company, there is no scientific market survey on the

market share of the company but it is just known that it is the most popular especially the

small bottled Angkor Beer.

The export policy of the company at this stage still maintains a very passive stance.

The company is attempting to expand its market in the region and the world and it has just

started to export its products to Japan, United States, Europe and China but the amount is

very limited in the last few years. Angkor Beer is not well known in other countries,

according to the senior staff of the company. At this moment, the international sales are

mainly driven by the foreign buyers and middlemen. Whenever foreign buyers come to order

Angkor beer, the company simply supplies the products, without having a concrete strategy

on how to increase oversea sales in a long run. At this stage, the company is still focusing on

establishing its brand name and increasing its market share in the domestic market. Once the

company is able to dominate the domestic market, then it can pay more attention to foreign

markets. Based on the experience of the Cambrew, which is supposed to be one of most

promising Cambodian companies in terms of international market promotion, it is safe to say

that the main challenge for Cambodian products in finding its market in other countries is the

absence or lack of concrete marketing and promotion strategy.

China is the most recent market for Angkor Beer but the amount of export to this

market is still very low. They could sell to Chinese market only two containers last year

through Chinese local partners. In addition, the company found it difficult to export beverage

products to Chinese market since the local Chinese government‘s income tax is generated

from the local alcoholic producers which are mainly state owned enterprises. The

management of the company is aware of China-ASEAN Free Trade Agreement but they are

not sure how to enter the Chinese market effectively, given the fact that the brand name of

Angkor Beer is not well-known to the public in China. Such limitation of information and

market entry strategy constraint the export capacity of the company.

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United States. European Union, Japan, Korea, and ASEAN markets are potentially the

destination for Angkor Beer given tourists from these countries rank top ten of tourist arrivals

to Cambodia. Through tourism industry development, according to the senior staff of the

Cambrew, Angkor Beer brand can be developed within tourists visiting Cambodia. The name

Angkor Beer is easy to be remembered given the name Angkor is the most popular

icon/image among tourists. The company hopes that through such brand promotion in

Cambodia, Angkor Beer can be further exported in the future. Cambrew Company is

targeting also ASEAN market in the near future by taking advantage of the ASEAN Free

Trade Area. Under such free trade arrangements, the company can enjoy free tariffs.

So far the company uses Sihanouk Ville International Sea Port to export to China,

Japan, United States, and Europe due to the factory of the company is located in Sihanouk

Ville which makes it convenient to use the port. The exporting procedure is not difficult,

according to the senior staff of the company, given the buyers they come to buy at the sea

port. The company just clear export procedures then things go smoothly. But in the future, the

company may export directly to the end users in ASEAN, Chinese, Japanese, and Korean

markets.

Main findings

Beverage sector, here Angkor Beer, finds it difficult to enter the regional market

especially China due to the lack of marketing strategy, branding, and cost

competition.

Brand name of the products determines the possibility of market access. While

Angkor beer established its brand name domestically, it is not widely known in the

international markets, making the company‘s export difficult. Tourism industry can

help Cambodian producers, here Angkor Beer, to promote its brand for future export

opportunities. Cambodia lacks of promoting Cambodian brands, so it is difficult for

Cambodian products to be accepted in foreign market.

ACFTA can create a venue for Cambodian beverage sector to expand its market to

China but it needs to invest more in marketing and create strong business connection.

Local governments in China are not necessarily keen to import beverage products

because income tax is generated from local alcoholic producers.

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6.4. Case Study 3: Confirel

Conifrel Company was registered in 2001. Before the establishment of the company,

the owner, Cambodian French, came to study about products that can be produced from palm

juice with the objective to help Cambodian farmers to have more income in producing palm

juice. The owner brought palm juice from Cambodia to France for laboratory research. It

found out that they could make wine, organic sugar and vinegar from palm juice. Then the

owner decided to invest in building a small factory outside Phnom Penh to produce products

related to palm juice. The products of the company include organic palm sugar, organic

vinegar, palm drink, and different types of wine and whisky. Regarding the production

capacity, the factory can produce 5,000 bottles of wine and whisky per month, 12 tons of

organic palm sugar per year, 100,000 liters of vinegar per year.

For the palm wine and whisky, the company‘s market mainly focuses on domestic and

only around 1 percent of the total products are exported to France. The export to France is

usually through unofficial channel such as French tourists, friends, and acquaintances. Wine

and whisky bottles are imported from France, which costs one dollar per one bottle. Some

type of palm wine costs only two dollars which mean the bottle is already half of the price.

The reasons of importing wine and whisky bottles from France are driven by the design and

quality and the unrestricted quantity of bottles ordered due to the fact that the company just

orders small amount of bottles each time. Such high cost makes company less competitive in

exporting its products to regional market and even compete with imported products in

domestic market.

For the organic palm sugar, the main markets are international. The company now

exports organic palm sugar to France, Taiwan, Japan, Singapore, and United States. The

French market is the largest for the company. Exports to those oversea markets are usually

through business partnership with buyers and middlemen from those countries. The critical

bottle neck of the sugar export is transport costs and customs procedures. The company

complaints about the high transport and custom clearance cost in Cambodia. Export costs

from USD 1,700 to USD 2,000 per container of organic palm sugar (use outside service

provider from the Factory near Phnom Penh to the Sihanoukville International Seaport).

Packaging cost is also high (about 50 percent of the total cost of each unit product). The

company ordered packages (plastic box) from Vietnam and pack in Cambodia for its products

For the vinegar, the main market is domestic. The company cannot export vinegar

products due to the lack of certificates of standard such as GMP (Good Manufacturing

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Practice), ISO (International Standard Organization), and ASAC (Science Accreditation

Commission) demanded by the buyers/importers. These standard quality certificates are

technical standard which are necessary for the company to export their beverage products to

the international markets. Currently the company is trying to increase and control the quality

by undertaking analysis at every stage of the production process, using the latest technology.

Through a partnership agreement with CIRAD (International Cooperation center for

Agronomic Research and Development), training and technical support are being provided to

produce manufacturing engineers of the company. In order to certify the quality of its

products, Confirel undertakes several checks at every stage of the production: - a visual and

tactile check (shape, taste, and texture), checks using three types of instruments. To get those

accreditation certificates namely GMP, ISO, and ASAC is very costly for such small local

producer. It may take time for the company to expand its production capacity and enlarge its

operation only then the company considers applying for those certificates to export.

The company is interested in expanding production and market especially China as

the Chinese markets are growing fast for Cambodian agriculture related products. But at the

moment, the company finds it difficult to enter into the Chinese markets due to the lack of

price competitiveness vis-à-vis Chinese products. The company relies on the business

partners from China who are interested in importing the products from his company

otherwise the company could not export the products by itself.

Being asked about the involvement of private sector in regional trade negotiations and

information on regional trade agreements particularly ACFTA, the manager of the company

were not aware about this. The company conducts trade based on business to business

relationship with less consultation with and support from the government. The manager

showed interests in exporting the company‘s products to China under the ACFTA scheme, if

the use of the FTA is easy and brings preferential market access. The company is also

interested in ASEAN market. The company plans to expand its market access to China and

ASEAN in the near future through improving the quality of its products and production

capacity.

The company finds it difficult to export because of the high transport fee, packaging

cost, and custom clearance cost in Cambodia. Export costs from USD 1,700 to USD 2,000

per container of organic palm sugar (use outside service provider from the Factory near

Phnom Penh to the Sihanoukville International Seaport). Packaging cost is also high (about

50 percent of the total cost of each unit product). The company ordered packages (plastic

box) from Vietnam and pack in Cambodia for its products.

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Main findings

Private company is not well informed about regional trade arrangement particularly

ACFTA and lacks of information regarding Chinese market.

Transport and custom clearance cost and packaging cost are limiting Cambodian

exporters from expanding their international market.

Lack of standard is another constraint of the private sector to export. To apply for the

international quality accreditation certificates is complicated and costly. Such high

cost is not affordable for the small and medium enterprises. It needs the support from

the government and accreditation authority to assist SMEs from developing countries

to get international standard quality certificates in order to export.

6.5. Conclusion

From these three case studies, we can understand that Cambodian products like beverage and

food can compete effectively with the imported products from ASEAN countries and China

due to the low price, acceptable quality, and brand awareness. However, it is difficult for

them to export to regional market like China because of the absence or the lack of brand

promotion and marketing, high cost of export process and packaging. Food and beverage

sector seem to have lowest opportunity to export unless there is a strong support from the

government in facilitating exportation and find the market for the products. In addition, the

lack of financial investment and packaging services are the constraints for the industry from

expanding their market to the region.

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Chapter 7: Case Study on Garment Industry Sector

7.1. Background of Industry

Cambodian garment industry started to develop since the mid-1990s with export orientation.

The garment sector emerged in response to MFN/GSP trade privileges granted in 1996 by US

and EU. Moreover, in 1998-99, the Clinton administration initiated the US-Cambodian Trade

Agreement on Textiles and Apparel (1999-2004) which linked market access (increasing

quota) for Cambodian textiles products to labor standards. Cambodia is the only country

where a trade-labor arrangement was agreed to and implemented in order to secure a quota

for exports to the US (Ear, Sophal, 2009:7). In 1999, quota on textiles was imposed by the

US on textile exporting countries except Cambodia, which could still enjoy free quota

exporting to the US market. In addition to this, in 1998 one year after the Asian Financial

Crisis started in Thailand. Cambodia was less affected by the then crisis and many firms

moved to Cambodia from Thailand, South Korea, and Indonesia. With the relatively low

wage rates and the preferential access to the US and Europe market for Cambodian textiles

before the end of Multi Fiber Agreement in 2004, the textile industry has developed very fast

in Cambodia. Most the foreign direct investment to Cambodia, mainly from China including

Taiwan, focuses on this industry. There are, according to Garment Manufacturers Association

in Cambodia, there are 136 garment export oriented factories with 93% are Foreign Direct

Investment.

After the end of the Multi Fiber Agreement (MFA) in 2004, garment industry in

Cambodia could still compete in the international market and it maintains its dynamism in

exporting to US, European, Canadian and Japanese markets. The garment sector which

accounts for approximately 14 percent of GDP and 72 percent of the Cambodia‘s total

merchandise export, is the main income generator for Cambodian labor forces and the largest

foreign currency earner. The garment industry contributes about 80 percent of Cambodia's

foreign exchange earnings.55

It employs 320,734 workers, among them 293,664 women, are

55

Business in Asia, Update on Cambodian Garment and Textile Industry, available at http://www.business-in-

asia.com/industries/cambodia_garment.html, last access on May 20, 2010

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working in 269 factories across the country.56

However, Cambodia only has limited share of

the value chain and the value added since it just involve in the ―cut, make, and trim‖ phase of

the value chain. Almost all inputs for the sector are imported.

Textiles and apparel are the largest industry in Cambodia and their production share

accounts for 20 percent. The production level of Textiles and Apparel reaches 500% of the

self-sufficiency level. The economy largely relies on the industry57

. The main markets for

Cambodian textiles are the United States, European Union, Canada, and Japan. In 2009, the

total garment exports to foreign countries in 2009 amounted US$2,385 million, of which

US$1,486 million to the United States, US$577 million to European markets, US$184

million to Canada and US$136 million to other countries.

Table 6.4: Destinations of Cambodia’s garment export

Market Value in 2007

(US$‘000)

Share of total

in 2007 (%)

Value in 2008

(US$‘000)

Share of total in 2008

(%)

Total 1,899 100 2,001 100

USA 1,359 72 1,405 70

EU 391 21 404.5 20

Canada 100.5 5 130.6 6.5

Japan 7 0.4 7.9 0.4

Rest of world 42.6 2 53.09 2.7

Source: Ministry of Commerce

The textile agreement between Cambodia and the European Union entered into force

on July 1st 1999. The agreement formalizes the principle of unlimited access of Cambodian

textile products to the EU market. The privilege of unlimited access has been supplemented

by a liberalisation of the conditions of access to the EU's GSP scheme, which grants an

exemption from customs duties to Cambodian exports entering the EU market. A first

measure of liberalisation is the indefinite granting, since 1 September 1999, of the benefit of

"regional accumulation" to Cambodia. With this privilege, unfinished textile products

imported by Cambodia from another ASEAN country are considered as of Cambodian origin,

allowing Cambodia to more easily satisfy the GSP Rules of Origin.

56

People Daily Online, Cambodia employs 320,734 workers in 269 garment factories, Available at

http://english.people.com.cn/90001/90777/90851/6990883.html, last access on May 20, 2010 57

KOBAYASHI, et al (2009). p.315

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In 2009, the total number of large size manufacturing industry rose about 2.6%,

comparing to 17.2% in 2007. The total number of large size factories registered with the

Ministry of Industry, Mines and Energy in 2009 is 556 establishments, of which 422

establishments are garments. The contraction of large size industry sector is more significant

in term of its shared values in GDP. The overall total product value of dropped by 8.8%

comparing to year 2008, and in which the value in garment sector dropped by 11.8%. This

contraction results in a significant negative growth rate in the overall industry sector, despite

other manufacturing sectors remain strong.58

According the chairman of GMAC (Garment

Manufacturers Association in Cambodia), he stated that:

The recent global economic crisis has affected many countries in the world and Cambodia is no

exception. Since the onset of the crisis in mid 2008, we have seen more than 60 factories closed

resulting in more than 60,000 jobs being lost. Our exports for 2009 have seen a significant drop of

approximately 20% as compared to the previous year. For 2010, the outlook does not appear

positive.59

Table 6.5: Amount of import-export of textiles and apparel 2008-2009 (US Dollars)

Description 2008 2009 Comparison

Import 4,421,753,656 3,739,863,818 - 681,889,838 - 15.42%

Export 3,356,219,813 6,530,611,798 - 1,247,361,671 - 16.04%

Source: Ministry of Commerce, Annual Report 2009

Regarding the textile and apparel, it faces some competitiveness with Chinese

products either in domestic market (for domestic oriented smaller scale garment industry) and

third market especially in the US and Europe (for export oriented larger scale garment

industry). Cambodian garment industry does not produce fabrics but just garments in which

most of the raw materials, fabrics, and machines are imported from China and other countries

in the region. According to the Garment Manufacturers Association of Cambodia, its garment

industry imported US$1 billion in raw materials in 2009 and 66% of garment components

were imported from China, while the rest were from Taiwan and South Korea. According the

Cambodian taxation law, import tax of raw materials to serve the industries in the country is

very low, almost free. The key constraints for the garment industry in Cambodia are: external

58

Ministry of Industry, Mine and Energy (2009). 59

Message from Van Sou Ieng, Chairman of GMAC, in the annual report of Garment Manufacturers

Association in Cambodia.

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constraints including slowdown in international demand. International constraints include

governance related such as high cost of export and facilitation, and high labor turner over

(mainly due to health issue), high cost and unreliable electricity supply, and high transport

cost60

. In addition, almost all raw materials are imported from foreign countries.

Table 6.6: ASEAN Trade in Textiles

Commodity Group Intra-ASEAN trade Extra-ASEAN Total ASEAN

Description E

xp

ort

s

Imp

ort

s

To

tal

Tra

de

Exp

ort

s

Imp

ort

s

To

tal

Tra

de

Exp

ort

s

Imp

ort

s

To

tal

Tra

de

58. Special woven fabrics; tufted textile

fabrics; lace; tapestries; trimmings; embroidery

114.4

85.2

199.6

261.1

713.1

974.3

375.5

798.3

1,173.9

59. Impregnated, coated, covered or

laminated textile fabrics; textile articles for industrial use

162.9

88.8

251.7

331.2

958.9

1,290.1

494.1

1,047.7

1,541.8

60. Knitted or crocheted fabrics

483.2

299.5

782.6

200.7

2,566.3

2,767.1

683.9

2,865.8

3,549.7

61. Apparel articles and accessories, knitted or crocheted

380.6

641.5

1,022.1

13,064.7

876.5

13,941.2

13,445.3

1,518.0

14,963.3

62. Apparel articles and accessories, not

knitted or crocheted

429.1

248.3

677.4

10,480.2

1,175.5

11,655.7

10,909.3

1,423.8

12,333.1

63. Other textile articles; needlecraft sets; worn clothing and worn textile

articles; rags

234.4

139.9

374.2

901.5

508.8

1,410.3

1,135.9

648.7

1,784.6

64. Footwear, gaiters and the like and

parts thereof

357.5

294.3

651.7

6,984.1

817.8

7,802.0

7,341.6

1,112.1

8,453.7

Source: ASEAN Secretariat, http://www.aseansec.org/18137.htm

To date, Cambodia captures only a relatively limited share of the value chain and the

value added. Cambodia is only involved at the ―Cut, Make, and Trim‖ phase of the value

chain. Almost all inputs for the sector are imported, and the country does not have a textiles

industry. More than 95% of garment factories are foreign owned, and a significant part of the

profits are repatriated. Direct contributions to the government budget have been limited since

the sector enjoys import tax exemptions as well as tax holidays61

.

To further understand the challenges and opportunities posed by the private sector,

four textile industries were selected by using case study approach. Seak Chan Textiles

Manufacturer is chosen as one of the two case studies measuring the impacts of the ACFTA

on Cambodian domestic textile producer because of one important reason. That is, this textile

maker is currently facing a rather serious competition with the ready-made clothes imported

from China. For another textile industry, B&N garment was selected due to its characteristic

of export oriented company in order to see how the company competes with similar products

from China in the third market.

60

Ear (2009) p.9 61

Ear, Sophal (2009).p.8

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7.2. Case Study 1: Seak Chan Textiles Manufacturer

Seak Chan Textile Manufacturer, owned by a Cambodian businesswoman, has started

operation since 1995 with the current investment capital of more than 140,000 USD. Even

though it is a quite small textile maker (based on the definition given by the Royal

Government of Cambodia Sub-committee on Small and Medium Enterprises SME in 2005),

the industry is chosen as one of the nine outstanding case studies identifying the impacts of

the ACFTA on Cambodian domestic producers because of one important reason. Seak Chan

is currently facing a rather serious competition with the ready-made clothes imported from

China.

The owner of this textile maker actually began her business as a normal clothes

vendor at Olympic market, the current biggest clothes wholesaler in the capital Phnom Penh,

in 1990. She realized that Cambodia could not produce cotton fabrics; therefore, , she came

up with an idea of importing raw materials, particularly the cotton fabrics from foreign

countries and having them assembled in Cambodia. She calculated that through relatively

cheap labor force in Cambodia and her Cambodian style design, her products can be more

competitive. Fortunately, her relative helped her to realize her will by instructing her where

and how to purchase Thai cotton fabrics from Thailand. She began making her own clothes

and her business has grown well since 1995. At least, approximately 40-50 packages of

ready-made clothes (1 package contains 12 pieces of ready-made clothes) have been sold out

daily, and she could make money amounting to USD4000-USD 5000 per day. Her products

have been sold not only at Olympic market, but also at various markets in Phnom Penh such

as Oruessei Market, Central market, Deum Kor Market, and Chbar Ampaov Market. In the

meantime, the number of workers employed in her manufacturer also grew from an

insignificant number to 30 people in 2006.

Despite the positive sign, her sales in the recent years have dropped drastically.

Today, only few packages of her ready-made clothes are sold out daily, and her sale profit

has dropped to approximately USD 200-300 per day. She now decided to reduce the number

of her workers to around 10 people. When asked the reason her sales has decreased sharply in

recent years, she blamed for the massive inflows of the ready-made clothes imported from

China. According to her, there are a huge number of Chinese products sold at Olympic and

other markets nowadays. The price of the Chinese ready-made clothes is USD 1-USD 2.5

cheaper than her products (approximately USD 8- 10) whilst the quality of the products is

almost the same.

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When questioned the reason why she could not make the price of her clothes cheaper

than China‘s ones, she blamed for the high input cost resulted from high tariff imposed on

imported cotton fabrics and high electricity cost in Phnom Penh. Nowadays, tariff imposed

on cotton fabrics imported from Thailand and China is the same, that is, 7 percent of the total

price of the materials. In addition to the tariff, the fabrics imported from the two countries are

subject to 10% of the Value Added Tax (VAT). As seen, with the same level of tariff and the

VAT, ASEAN textile products (more specifically, Thai products) exported to Cambodia are

apparently losing its competitiveness against Chinese ones on Cambodian market. In addition

to the tariff problem, the high electricity cost in Cambodia is another important reason for

high production cost for Seak Chan manufacturer. For instance, the electricity cost in Phnom

Penh today ranges from Riel 610 (USD 0.14) to Riel 720 (USD 0.17) per Kilowatt based on

the consumption level. In other words, the more electricity is consumed, the more money

people or producers have to pay. While this policy is expected to help minimize the

government electricity expenditure as the government now finds more difficult to allocate the

budget for such an expense, such a pricing mechanism makes the economy of scale difficult

to work.

The loss of competitiveness against the Chinese ready-made clothes has made the

owner of Seak Chan manufacturer seek a cheaper input cost by means of importing the cotton

fabrics from Indonesia. The owner revealed that the cost of Indonesian fabrics is about USD

1 per yard (including importing tariff) whereas the cost of the Thai fabrics is about USD 1.5

or slightly above that price per yard. Even though the respondent has recently sought a

cheaper source of importing raw materials (cotton fabrics) from other countries, she was still

uncertain about whether her final products would be able to compete with the Chinese ones

or not this time.

When asked the reason why she did not import the raw materials, especially the

cotton fabrics from China, she confessed that she did not know anyone who could guide her

about the fabric markets there and help her to go through importing procedures from China.

She decided to import the fabrics from Indonesia and Thailand since she has her relative, who

used to trade the cotton fabrics with Indonesian and Thai cotton fabric suppliers in the past,

help her to contact the suppliers and facilitating the fabric importing procedures. Finally, the

owner of Seak Chan textile maker suggested Cambodian government to help the small and

micro textile businesses by means of eliminating tariffs imposed on the cotton fabrics from

ASEAN member countries, cutting electricity cost, and providing capital or loans to small

textile producers.

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Here, one may also question why Seak Chan does not use the home-made cotton,

especially those made by Seladamex plant in order to minimize the input cost. There are two

logics to be explained here. First, Cambodian cotton plants do not have capacity to produce

the final-end product yet; more specifically, the cotton fabrics. They focus more on producing

low and middle-end products (for instance, semi-processing cotton) and then export those

goods to other countries to make the final-end products such as cotton fabrics, medical

equipments, and so forth. Second, most of cotton plants in Cambodia are export-oriented;

therefore, they are inclined to sell their product to international rather than local market (since

they want higher prices). This could make Cambodian textile makers choose to import raw

material (cotton) whose price could be relatively cheaper for their production.

In conclusion, the case of Seak Chan textile manufacturer suggests that the ACFTA

seem to have a rather serious adverse impact on small Cambodian textile makers whose

productions are basically based on raw materials imported from ASEAN countries (more

specifically, Thailand) rather than China. Under the same treatments between ASEAN and

Chinese products (tariff and the VAT), ASEAN textile producers who import raw materials

from ASEAN countries in order to produce final-end product (clothes) may not be able to

compete with Chinese ready-made clothes because of the extreme low price of the latter

group. This also suggests that ASEAN should abolish its tariff imposed on raw materials

imported from its members as soon as possible so that small ASEAN textile manufacturers

will not have to suffer more from the competition with the Chinese textile. Interestingly, the

case also suggests that the shortage of information about Chinese market could lead to

extreme difficulties or even bankruptcy of small Cambodian textile producers.

Main Findings

Local producers whose clothes products aim at domestic market oriented face fierce

competition with clothes imported from China.

In the short term, ACFTA can harm Cambodian small and medium textile

manufacturers who are domestically oriented and whose productions rely on materials

imported from regional countries. This creates higher production cost comparing with

China. It is noted that raw materials or inputs for the garment industry in Cambodia

area imported from other countries.

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In the long term, ACFTA will create more benefits than losses for the small and

medium textile enterprises in Cambodia due to dynamic increase of labor cost in

China comparing with Cambodia.

7.3. Case Study 2: B&N Garment

The company was established in year 2000 by an entrepreneur from Hong Kong. With the

head office in Hong Kong and factories in mainland China and Cambodia, this Chinese

company has established its long term connection with the buyers in Europe. The factory in

Cambodia employs 400 staffs in which ninety percent are female. The company produces

jackets and sweaters which are totally exported to Europe. The production inputs of the

company are raw materials that are imported from mainland China and labor force by the

local Cambodian people. The importation of the raw materials to produce textiles in

Cambodia is free from taxation. B&N Garment can also enjoy other tax incentives including

tax holidays because the company is totally export oriented.

B&N is a supplier and the company just produces the products based on the actual

order from the main company/buyers in other countries especially Europe and Canada. The

trade mark and brand names of the products are designed by the buyers or partner companies.

It means that as a supplier, the factory just produce the products in accordance with the

design, quality, and quantity requested by the buyers.

The company has never been involved in trade negotiation between Cambodia and

other countries and regions but the company is paying attention to various preferential trade

agreements provided by other countries and regions to Cambodia. Europe has been very good

for Cambodia‘s textile exporters since Europe has provided special trade treatment for

Cambodian products under Everything-But-Arms Agreement. Thanks to such preferential

trade treatment, the company started operating in Cambodia.

Being asked about the ASEAN-China Free Trade Agreement, the staff of the

company said that she was not aware of ACFTA and the company did not pay much attention

to the agreement because the company just imports the raw material from China based on

FOB (Freight on Board) without paying import tariff in accordance with Cambodian

investment law and investment facilitation policy of the Cambodian Council of Development.

It seems that ACFTA does not really have any impact on the company operation. The

company is interested to learn whether there is a trade preferential treatment for Cambodia to

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export textile products to Mainland Chinese market but it seems that there is very narrow

opportunity to do so due to the fact that Chinese textiles are still very competitive at least for

now.

The B&N Garment case suggests that the ACFTA seems to have little impacts on

Cambodian textile industries; especially those which are export-oriented given their market

mainly focusing on Europe, not China, and those which import the raw materials from China

that have already enjoyed the import tariff exemption under the Cambodian investment law.

Almost all textile producers in Cambodia are just suppliers and they don‘t involve in selling

process in the market. As suppliers, they just produce the products based on the order from

the buyers or partner companies.

Regarding the competition in the third market, here refer to Europe, there is slight

competition for Cambodian textile products with those from other countries including China

but it is shouldered by the buyers and wholesalers/retailers in those markets. B&N itself does

not directly involve in such competition process. The headquarter office in Hong Kong is in

charge of finding buyers and partners while the factory in Cambodia is just a producer. There

could be a serious competition, according to administrative and shipping officers of B&N,

with Chinese textile products on the third market (the EU) when the Everything-But-Arms

given by the EU phases out sometime in the future depending on EU‘s foreign trade policy.

But B&N still believes that Cambodian cheap labor- much cheaper than labor in China- can

still make Cambodian textile products competitive. Besides Europe, the company does not

have any plan to either export to ASEAN market because the company already has long term

relationship with the buyers in Europe. Furthermore, the company‘s products, namely jackets

and sweaters, are not suitable for tropical ASEAN countries including Cambodia.

Main findings

ACFTA provides less benefits for the export oriented textile industry than other

industry especially agro-industry, because Cambodian garment products are still not

competitive enough vis-à-vis Chinese garment products in the Chinese markets and

most of garment factories in Cambodia are still importing large amount of raw

materials from China.

Competition with Chinese similar products in the third market is low, especially in the

European markets, because textile products made in Cambodia can enjoy duty and

quota free access to Europe. In addition, garment-related raw material imports from

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China are tariff-free, because the Cambodian government wants to encourage more

investment in this industry. Thus, importing raw materials from China, producing

garment products using Cambodian labors and exporting them into European market

is a reasonable business model.

7.4. Conclusion

The ACFTA still has very low impact on export oriented textile industry in Cambodia but it

has some negative impact on small and medium size local textile producers whose market

focusing on domestic one. The case study of Seak Chan demonstrated the vulnerability of

Cambodian clothes producers to lose competition with the imported Chinese clothes. The

weakness of Cambodian textile industry is the lack of local raw material suppliers. Almost of

production inputs are imported from other countries in the region including China. This

increases the production cost which lead to high unit price comparing with made-in-China

products.

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Chapter 8: Summary and Policy Recommendations

8.1. Bottlenecks of Cambodia’s Export

ASEAN-China FTA creates both opportunities and challenges for the key Cambodian

industries namely agriculture, food and beverage, and textile. From the findings of the case

studies, it argues that these three sectors get more benefits than losses in joining ACFTA.

Impacts of ACFTA on each sector are in different way and at different level. The benefits are

generated from market access opportunity for Cambodian products and Cambodian producers

who import raw materials and production machineries from China. In general, nevertheless,

Cambodia still finds it difficult to take advantage and benefits from regional trade

arrangements due to the lack of technology, investment capital, human resources, and local

suppliers of production materials. Most of the manufacturing industry in Cambodia,

especially garment industry, just focuses on assembling services which has low value added

in the production chain. It is expected that under the framework of ACFTA, Cambodia could

attract more investments from China and other countries to produce those products under the

preferential list of the Agreement in order to export to China.

For the agricultural industry, ACFTA provides market access for Cambodian

agricultural products in two ways. First, Cambodia can export milled rice and other food

products to China because Cambodian products have relatively competition in price and

quality. Second, Cambodia can export more agricultural products to serve the

industrialization in China especially rubber and cotton. In addition, ACFTA encourages more

import of machineries from China in order to increase productivity. Cambodia has huge

potential to export agricultural products to Chinese market under the ASEAN-China FTA.

However, the lack of information on Chinese market, lack of government support in

facilitating export, and the lack of firm‘s export capacity are the main constraints in

promoting Cambodian agricultural export to China.

Concerning the food and beverage industry, Cambodian domestic producers are still

competitive with imported similar products. ACFTA can assist this industry in terms of

machinery importation and can support Cambodian food and beverage exporters to get access

to Chinese market in the future. However, high packaging cost, small scale production base

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due to the lack of technology, low quality standard, low investment capital, and high

exportation fee are constraining this industry from expanding their international market. It is

expected that under ACFTA, more Chinese investment projects will concentrate on this

industry in order to export to China.

Regarding the textile industry, it shows lowest impact from ACFTA given the market

for Cambodian textiles products are Europe and United States except in Seak Chan case in

which the local domestic textile producers aiming at local consumers. Seak Chan finds it

difficult to compete with imported Chinese textile products/finished clothes because of

cheaper price and better design. In the cases other than Seak Chan, the local clothes are still

comparatively more expensive than imported Chinese clothes due to the fact that Cambodian

producers import almost all production materials from China and other regional countries.

Such absence of local raw material suppliers limits the competition capacity of local

producers. For those export oriented textiles like B&N whose main market is Europe find no

impact from ACFTA.

From the case studies, ten main constraints, from the private sector perspective, are

identified:

1. Lack of market information and market entry strategy

2. Lack of production capacity especially high technology

3. Lack of investment capital and human resources to expand production base

4. Lack of internationally recognized quality standard especially in the food and

beverage industry

5. Lack of effective and efficient export facilitation services

6. Lack of local raw material suppliers especially for the garment industry

7. Lack of supporting industries for the exporting firms

8. High transportation cost due to poor road connection and high cost logistics

services

9. High unofficial facilitation fee or tea money

10. Lack of participation from the private sector in regional trade arrangements

negotiation process

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8.2. Policy Recommendations

Recommendation 1: Improvement in market research and market information

dissemination

Public institutions and development partners need to provide more information regarding

regional trade arrangements/agreements and support the private sector to design appropriate

market entry strategy. Agricultural and food and beverage industries face difficulty in

exporting to China just because of lack of market information. Weak commercial network

especially international networks are another critical problem. In stead of directly exporting

to China, Cambodian firms sometimes need to export to Vietnamese intermediates who have

commercial connections with China, just because they do not have direct commercial link

with China Such a situation is evident in the case of rubber industry.

Ministry of Commerce together with the Cambodian Council for Development should

improve its functions by conducting scientific international market research for Cambodian

exporters. In addition, the private sector should be more encouraged to participate in regional

trade arrangement dialogues in order to raise their voices and concerns and to be informed.

Recommendation 2: Quality improvement of Cambodian products

Food and beverage industry in Cambodia is seriously facing with the lack of international

quality standard. It is therefore necessary for the public institution and development partners

to assist the private sector especially exporting firms and factories to improve their products

quality. Technology transfer also contributes significantly to improve the products quality

and production capacity. Foreign direct investment and the foreign-local business partnership

will encourage more flows of technology and knowledge transfer which can contribute

significantly to the food industry development in Cambodia.

Recommendation 3: Simplification of trade procedures and efficient transportation

All exporting industries in Cambodia are facing with sophisticated, costly, and time

consuming export procedures and transportation. The government needs to reduce

bureaucratic constraints in exporting process and eradicate the unofficial facilitation fees in

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order to encourage the private sector to fully use its potential and capacity to export. In

addition, logistics services should be invested more by the private sector.

Hard infrastructure (particularly road and railway) connectivity needs to be improved. Public

institutions and development partners need to further identify and develop important strategic

hard infrastructure in order to facilitate export. In the case of rubber and cotton industries,

exporters tend to use Vietnamese ports instead of Sihanoukville port, because the transport

cost is cheaper and less time consuming. In addition, the government should establish one-

window service for all the procedures involved in the exporting process and procedures. The

government should issue a multiple export permit to exporting firms so that they don‘t waste

time and resources to apply many times for the export permits.

Recommendation 4: Human resources development and capacity building for exporting

firms

Human resource is the main constrain for the exporting firms. Particularly in the food and

beverage industry, human resources are extremely limited especially in the field of

production engineering and management science in order to reduce cost and guarantee

international standard quality. In the agricultural industry sector, manpower on agricultural

engineering, laboratory and scientific research are seriously required to increase crops

productivity and develop the agro-industry in a sustainable way as currently Cambodian

agricultural products still have very low value added.

The regional institutions such as ASEAN and Asian Development Bank should introduce and

implement more projects to support the exporting firms/companies in Cambodia by helping

them to get information, providing them technical and management support, and link them

with regional business network. In addition, the private sector should be encouraged to more

actively participate in regional trade arraignments negotiations and dialogues. Capacity

building projects for the private sector should be encouraged and further developed. Only

through pro-poor trade strategy and value chain creation within the industry that can help

reduce poverty and provide sustainable development for Cambodia.

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Recommendation 5: Establishment of local suppliers, supporting industries and values

chain creation

The garment industry in Cambodia is facing with serious lack of local suppliers especially

production materials. Public institutions and development partners should support the

creation of local suppliers for the exporting industries especially in the textile industry. Other

services such as packaging services should be invested more by the private sector. Value

chain creation within the production network is necessary for job and income generation.

Relating to this point, it is important to build up supporting industries of exporting sectors.

For example, Cambodia‘s food industries have been less competitive just because they need

to use expensive imported packages. It is not food per se but imported packages that push up

the cost of Cambodian food prices. If inexpensive but high-quality packages are domestically

produced in Cambodia, Cambodian food industries will become more competitive and

profitable.

Recommendation 6: Reduce unofficial facilitation fee

All the industries interviewed raise their concern about the high unofficial facilitation fee in

exporting process. To get export permits and other required documents is quite costly due to

various red tape and unofficial fee. The government needs to seriously deal with this issue by

enforcing the newly adopted anti-corruption law and set up an effective monitoring

mechanism and improve law enforcement. The private sector, especially exporting firms,

should be given direct access to inform the senior leaders of the anti-corruption unit about

their cases. Only through partnership and cooperation between the public and private sectors,

unofficial fees can be reduced.

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