PROJECT ON :

Southeast University Department Of Textile Engineering

I/A 251,252 Tejgaon Dhaka Bangladesh

SUPERVISED BY

Fashion can be defined as that which characterizes or distinguishes the habits, manners, and dress of a period or group. Fashion is what people choose to wear.

Style is a distinctive appearance and combination of unique features that creates a look that is acceptable at the time by a majority of a group.

Trends are the first signal of change in general direction or movement.

Fashion forecasting is the practice of predicting upcoming trends based on past and present style-related information, the interpretation and analysis of the motivation behind a trend, and an explanation of why the prediction is likely to occur. By communicating the information to designers, retailers, product developers, manufacturers, and business professionals, they are able to produce products that consumers will want to purchase and profits can be made.

Understanding the vision of the business and profile of target customers,

Collecting information about available merchandise

Preparing information Determining trends, and Choosing merchandise

appropriate for the business and target customers.

reviewing the general media (i.e., reading newspapers, watching television, and using other current events sources)

scanning fashion publications and literature from trade organizations

using a fashion forecasting service attending trade shows and markets reviewing store information reviewing literature and information from

vendors attending major social or sports events traveling to other areas within the United

States and to other areas in the world, and

Observing and pinpointing trends in other product categories

Fashion magazines and publications show what’s hot and what’s not for the season as well as giving the inside scoop of what’s to come.

This menswear fashion forecast by Fabiana Negron, named Lycanthropy, the inspiration, title, mood, color palette, textiles, and boards illustrate the look.

Fashion industry Media Intellectual property Fashion for a cause Red carpet fashion Publicity

Where fashion is found: a Christian Dior 2009 runway show.

Hilary Swank’s star power adds to a Gucci gown on the red carpet.

Robert Pattinson arrives at the 81st Annual Academy Awards.

Kim Kardashian attends the CFDA fashion awards.

Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories.

Fashion design is influenced by cultural and social latitudes, and has varied over time and place.

Haute couture: Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client.

Ready-to-wear: Ready-to-wear clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric.

Mass market: The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion.

Major manufacturing centers are Indonesia, Malaysia, Philippines, China, Bangladesh, South Korea, Spain, Germany, Brazil and India.

Five countries have established an international reputation in fashion: France, Italy, the United Kingdom, the United States, and Japan.

1900s in fashion

Fashion trend in 1910s

Fashion trend in 1920s

Fashion trend in 1930 – 45

Fashion trend in 1945 – 60

Fashion trend in 1960s

Fashion trend in 1970s

Fashion trend in 1980s

Fashion trend in 1990s

Fashion trend in 2000s

Fashion trend in 2010s

The ongoing change of different fashions constantly coming in and going out of popularity is known as fashion movement.

People discard old fashions and purchase new ones.

Fashion changes occur due to politics, religion, leisure, and success change.

Fashion Leaders: They are the trendsetters. They wear new trends before anyone else. Present: People in the media (celebrities).

Fashion Followers: wear certain fashion looks only when they become accepted and are available in stores. They make the fashion industry successful.

Fashion Laggers: The last people to adopt the fashion trend.

Celebrities are followed and observed for new cutting edge trends: Jennifer Lopez causes a stir in a Roberto Cavalli animal print dress.

Lauren Conrad takes the spotlight at a runway show.

Trickle-Down Theory Oldest and most accepted theory of the fashion movement. Assumes the existence of a social hierarchy. Suggests that fashion trends start at the top of a “social ladder” and progress downward.

Trickle-Up Theory Suggests that fashion acceptance begins among the young or lower income groups and moves upward to older and higher income groups.

Trickle-Across Theory Claims that fashion moves horizontally through groups at similar social levels. Each social group has a “fashion leader.”

The new style is introduced (Introduction): Fashion Shows, In-store Promotions.

Increases in popularity (Rise): Manufacturers copy or adapt the main features (more people are wearing it).

Worn by many people (Peak) Decreases in popularity (Decline) Discarded for a newer style (Obsolescence)

Fashion marketing is the application of a range of techniques and a business philosophy that centres upon the customer and potential customer of clothing and related products and services in order to meet the long-term goals of the organization.

Design centred: fashion marketing as promotion Marketing is seen as synonymous with promotion. Designers are the real force All marketing activity carried out by either public

relations or advertising departments or agencies. Marketing centred: design as a research

prescription marketing is dominant someone must respond to the specifications of

customer requirements as established by marketing research.

Fashion marketing research Fashion product management Fashion promotion Fashion distribution Fashion product positioning and pricing

The world of fashion is often depicted as a glamorous exception to everyday life, but the catwalks and high-profile designers are just the tip of a very complex, evolving iceberg rooted in the issues that many corporations face daily. The market for fashion is a multi-billion dollar global industry with the power to influence our lives and our environment, for better or for worse. It brings goods into our homes, shapes our consumer preferences, and extends across the globe through its labor, supply and marketing chains.

Fashion Trends: Analysis and Forecasting by Eundeok Kim, Ann Marie Fiore.

Fashion Design by Elizabeth Bye. Fashion and the Consumer by Jennifer Yurchisin, Kim K. P.

Johnson. Fashion Forward: a Guide to fashion Forecasting by Chelsea

Rousso. www.wikipedia.org www.glamourdaze.com www.fashion-era.com www.google.com www.vogue.co.uk www.cosmopolitan.com www.complex.com www.seventeen.com