www.wan-ifra.org

Meeting with Ukrainian Editors18 November 2011, Kiew

Christoph Riess

© 2011 WAN-IFRA | 2

ADVERTISING EXPENDITURES BY MEDIAHas Internet taken the share?

MEDIA CONSUMPTION SHIFTBroadcast dominates-Where is print?

NEWSPAPER CIRCULATION AND NUMBER OF TITLESLike the sun, rise in the east and

decline in the west

NEWSPAPER REVENUEIs it content paid, advertising

paid or digital revenue?

TRENDS IN NEWSROOMSIntegration and digital – but

how?

© 2011 WAN-IFRA | 3

MEDIA CONSUMPTION SHIFTBroadcast dominates – Where is print?

© 2011 WAN-IFRA | 4

Media Consumption 2010 (minutes per day)

Source: World Press Trends

0

100

200

300

400

500

600

700

800

USA

Germ

ayBra

zil

Russia

Japa

n

China

Sweden

India

Ukrai

ne

Internet

Television

Radio

Magazines

All New spapers

© 2011 WAN-IFRA | 5

NEWSPAPER CIRCULATIONLike the sun, rise in the east and decline in the west

© 2011 WAN-IFRA | 6

Global Circulation (paid daily in Mil.)

518

538 540

528519

400

450

500

550

2006

2007

2008

2009

2010

Source: WPT

© 2011 WAN-IFRA | 7

Circulation Trends (paid daily)

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

Asia P

acific

Latin

Am

erica

Wes

tern

Euro

pe

Centr .

&Easte

r Eur

ope

North

America

Variation 2006-10

Variation 2009-10

Source: WPT

© 2011 WAN-IFRA | 8

Global Number of Titles (paid daily)

Source: WPT

13223 1352514022

14619 14853

5000

6000

7000

8000

9000

10000

11000

12000

13000

14000

15000

2006

2007

2008

2009

2010

© 2011 WAN-IFRA | 9

0

50

100

150

200

250

2006 2007 2008 2009 2010

Titl

es

05

1015

2025

3035

4045

50

Cop

ies

Mil.

Titles Copies

Source: WPT

Free Newspapers – The Hype is over

© 2011 WAN-IFRA | 10© 2011 WAN-IFRA | 10

Market Share of Paid vs. Free Dailies (2010)

Source: WPT

0%10%

20%

30%

40%

50%

60%

70%

80%90%

100%

Italy

Austr i

a

Nethe

rl and

s

Franc

e

Sweden USA

China

India

Japa

nBra

zil

Free

Paid

© 2011 WAN-IFRA | 11

HitList – The World’s Top Ten Newspapers (copies k)

Source World Press Trends. National Newspaper Associations.

0

2000

4000

6000

8000

10000

12000

Yomiu

ri Shim

bun

The Asa

hi S

him

bun

Main

ichi S

himbu

n

The T

imes

Of I

ndia

Canka

o Xia

oxi

The N

ikkei

The

Sun

Bil d

Chunich

i Shim

bun

Daiini

k Jag

ran

Mos

kovs

ky K

omso

molets

Komso

molsk

aya

Pravd

a

Circulation 2010

Circulation 2009

© 2011 WAN-IFRA | 12

461

162 149111

5532 25 16 13 11

0

50

100

150

200

250

300

350

400

450

500

Japa

n

Austria

UK

China

Germ

any

USA

Norway

Russia

Brazil

India

Ave

rage

circ

ulat

ion

(000

’s)

Source: WPT

World-wide, average circulation is 17,000 copies

Average newspaper circulation per edition (paid dailies 2010)

© 2011 WAN-IFRA | 13

ADVERTISING EXPENDITURES BY MEDIAHas Internet taken the share?

© 2011 WAN-IFRA | 14

0%

20%

40%

60%

80%

100%

Brazil

Russi a

ChinaIn

dia

Weste

rn E

urope

Internet

TV

New spapers

Media share of advertising (BRIC states)

Source: WP.T. Zenith Optimedia

© 2011 WAN-IFRA | 15

NEWSPAPER REVENUEIs it content paid, advertising paid or digital revenue?

© 2011 WAN-IFRA | 16

Global Newspaper Revenue by Source US $(million)

Source PwC.

© 2011 WAN-IFRA | 17

TRENDS IN NEWSROOMIntegration and digital – but how?

© 2011 WAN-IFRA | 18

© 2011 WAN-IFRA | 19

© 2011 WAN-IFRA | 20

© 2011 WAN-IFRA | 21

News creation and dissemination

Constantly updated news

(monitoring, distilling and repacking information)

More interactive

Multi-directionalinstead of linear (Newsroom)

Online readership is:� more ad hoc� irregular and

sporadic� gets a variety of

news from different sources

� allow them to mix and compile their own personalized information

© 2011 WAN-IFRA | 22

Summary

• Integrating print and digital platforms and staff within the newsroom

• Increasing importance on digital platforms

• Easy to use video offers new ways

• Social media are changing the concept and process of content gathering and dissemination

• Multi-directional instead of linear

• Constantly updated news (monitoring, distilling and repacking information)

• Social media revenue models remain hard to find

© 2011 WAN-IFRA | 23

THANK YOU FOR YOUR ATTENTION.Christoph RiessCEO WAN-IFRAchristoph.riess@wan-ifra.orgTel. +49.6151.733-790

WAN-IFRA DarmstadtWashingtonplatz 164287 Darmstadt, GermanyTel. +49.6151.733-6

WAN-IFRA Paris96 bis rue Beaubourg75003 Paris, FranceTel. +33.147.4285-00

© 2011 WAN-IFRA | 24

DIGITAL MEDIA TRENDSIt’s getting everywhere

© 2011 WAN-IFRA | 25Source: CHISHOLM, COmscore

Print DigitalVisits per reader/user 15 of 24 Per month 8.6 Per monthMinutes per visit 25 4.1Pages per Visit 40 11.4Unique visitors % of readers 100 30

Our industry challenge is engagement

© 2011 WAN-IFRA | 26

0

1

2

3

4

5

6

7

Fixed b

roadb

and s

ubsc

riptio

n

Inte

rnet u

sers

Newspap

er ave

rage

daily

Televis

ion vi

ewing

peak

Mob

ile/C

ell subs

cribe

rs

Popula

tion

3 G

Ever readers

Averagedaily

readers

2 G

Beijing Olympics

Ever

Source: CHISHOLM, COmscore

Audience reality (in Bil. users)

© 2011 WAN-IFRA | 27

INTERNET VERSUS MOBILEWill tablets be our saviour?

© 2011 WAN-IFRA | 28

Penetration Mobile vs. Internet

Source: ITU

0%

20%

40%

60%

80%

100%

120%

140%

160%

Russia USA

Franc

eBra

zilIn

dia

China

Penetration Mobile 2010 (%)

Penetration Internet 2010 (%)

© 2011 WAN-IFRA | 29

Advertising No ads please Advertising model well established, but revenue

goes to search machines

Content paid Mobile content payment

model established (monthly

payment, prepay, APPS)

Internet content payment model still to be established

New playersApple, Mobile phone

companiesGoogle, Bing, Yahoo

HybridPaid but with Ads

HybridTablets

Internet vs. Mobile Phone

© 2011 WAN-IFRA | 30

© 2011 WAN-IFRA | 31

DN+

The DailyTelegraph

Project

wsj

BildLe Parisien

NYTimes

USAToday

Politiken

AftonbladetZeit

© 2011 WAN-IFRA | 32

MOBILE INTERNETWill it replace PC internet?

© 2011 WAN-IFRA | 33

Mobile Phone first evolution was to enable calls on the go

Mobile, the second evolution

© 2011 WAN-IFRA | 34

Mobile Phone first evolution was to enable calls on the go

Smartphoneto have fun, connect and as tool

Now, the second evolution from talk to fun

© 2011 WAN-IFRA | 35

© 2011 WAN-IFRA | 36

Online video

tablets Single sign-on

Search Search, and mobile Search

Ads …banners

Social Media – only for the big?

Communities… can still be local and niche

…local and social Search

Golden years… digital comes of age

…Apps and Leanback

SpecificUseful

Fun

Walled Gardenpaywalls…

mobile

Latest digital media trends

© 2011 WAN-IFRA | 37

SOCIAL MEDIAIs it just a PR trick?

© 2011 WAN-IFRA | 38© 2011 WAN-IFRA | 38

Search engines

(Google, Bing)

Online news aggregators

(Digg and NetVibes)

Social Media

(Twitter, Facebook)

Online news publishers

(publishing-report.com)

Mobile news actors:

(news as Mail: nypost.com)

Citizen journalism

(globalvoicesonline.org)

Social Media

© 2011 WAN-IFRA | 39

Social biz? Reach? PR?

© 2011 WAN-IFRA | 40

DIGITAL MEDIA EUROPELondon, 16-18 April 2012Science Museum, Kensington

© 2011 WAN-IFRA | 41

DME’12 – Getting Out of The Box

Outstanding Location

Evenning ‘Extreme Network’Programme

Trendsetting &Inspiring CONTENT

Exhibitors’GAME ROOM

After a highly successful, sold-out event in 2011, the

DME team brings a new and exciting

concept for Digital Media Europe 2012

© 2011 WAN-IFRA | 42

THANK YOU FOR YOUR ATTENTION.Christoph RiessCEO WAN-IFRAchristoph.riess@wan-ifra.orgTel. +49.6151.733-790

WAN-IFRA DarmstadtWashingtonplatz 164287 Darmstadt, GermanyTel. +49.6151.733-6

WAN-IFRA Paris96 bis rue Beaubourg75003 Paris, FranceTel. +33.147.4285-00