chris maguire chorley guardian
TRANSCRIPT
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Chris Maguire
Editor of Chorley and Leyland Guardian
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Subject
• How papers communicate with an audience, including using a website
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KISS
• KEEP IT SIMPLE STUPID
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Technology has changed
Book 1
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Where have we come from?
• How papers communicate with an audience, including using a website
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How old am I?
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1992 – Internet
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Google launched
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Impact on newspapers
• Breaking news stories
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Instant heroes
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It’s not just nationals & celebrities
• Micro websites
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Impact on newspapers
• Google revenue rising• Newspaper advertising revenue falling• Falling circulation• Rash of redundancies
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Newspapers - on the floor?
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* Est 1871* April 3, 2006
* 80 pages* 10 staff
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Jobs/ property/motors
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Outcome
• Staff fell• Pagination fell• Atex
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Change or die
• Unique selling point• Cover news differently• Raise our profile
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What did we do?
• Opinion former• Internet and newspaper advertising• Recruit unpaid contributors• Work experience trainees• Increase story and photo count• Retro, business, sport
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Proof of the pudding – Sept 29
• 88 pages• 63 submitted photos• 11 iPhone photos• 12th Man Campaign• It’s the Business
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Where are we now?
• Sale 25th/338 weekly papers• Facebook/Twitter/ iPhone• 88 pages (80 in 2006)• 24,000 Unique Users (8,000 in 2006)• Campaigning newspaper
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Warren Buffet
• KISS• “It’s far better to buy a wonderful company
at a fair price than a fair company at a wonderful price.”
• “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
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Conclusions
• Guardian communicates with audience differently
• Paywalls• Never been a better chance to raise
YOUR profile• Judge the Guardian on the Guardian