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CHRIS BARLOW24 Carmel Street, New Britain, CT 06053 (203) 858-9869 barlow_ctb@yahoo.com

DIGITAL STRATEGY DIRECTOR

eCommerce / Product Development / SocialMedia / Strategic Planning /Budgets / Executive Dashboards / SoftwareDevelopment / Global

Lean-Agile / User Design / Client & Vendor Management

Meeting challenges head on, I drive program implementations and business process improvements for leaderssuch as USAA, Standard & Poors, McKinsey Consulting and Citibank. Delivering large-scale eCommercebusiness systems solutions in deadline-driven environments, I increase efficiencies, enhance service deliveryand exceed corporate objectives.

An expert in full life-cycle product/project management and agile/rapid development, I effectively bridge thegap between organizations and functions, improving productivity, forging and aligning strategies while drivingrevenue growth year over year. I define the Voice of the Customer and leverage industry-leading eCommercepractices to provide Best-in-Class solutions.

Equally at home with development teams, marketing, sales and end-users, I explain and simplify technica

processes and anchor technology infrastructure with buy-in from all stakeholders. Others have commented onthe manner in which I take complex challenges and translate them into straightforward, actionable solutions. Ateam player, I am a dedicated and driven professional with a passion for working.

Career History & Highlights

eChannel Director, USAA San Antonio, TX, 2006 to 2011.$18B financial services firm. Leveraged industryleading eCommerce practices, providing best-in-class solutions. Created strategies and roadmaps, authoringprogram requirements for $7.3M in development efforts. Managed 15 investment professionals. Directed fulllife-cycle of products. Actively track ROI and developed Executive Dashboards to report KPIs.

Designed portal, increasing product sales. USAA desired to educate customers about retiremenplanning thereby increasing fulfillment and retirement product sales. Created strategy. Developed

portal, using Lean Agile 5D methodology and Salesforce.com integration. Delivered product earlyand under budget. Obtained $160M in investment revenue, 250% above forecast.

Pioneered untapped market, growing revenue. USAA had no online presence for its premierinvestment account ($500K minimum), being sold exclusively by Advisors. Researched anddetermined there was a market for online fulfillment and cross-sell. Planned and deployed digitaexperience, including customer tools and Advisor referrals,generating over $250M in online sales.

Developed product / order management, increasing sales. Needing a complex financial producto perform well in adverse market conditions, USAA sought to increase investment salesDeveloped/launched online presence for managed portfolio, using Lean-Agile 5D methodologyDelivered product early/under budget, generating over $150M in online sales.

Obtained leadership approval and funding. USAA Executives not convinced that online presencewould be constructive channel for high-net-worth clients. Pitched five-year strategic roadmapincluding IT development proposals backed by business cases, cost benefit analyses, industryresearch and customer insights. Presented $7.3M project plan, receiving approval.

Vice President Product Manager, Citigroup, Long Island City, NY, 2004 to 2006. $86B financial services firmManaged $1M budget. Produced entire life cycle of online product offerings. Created user-centered designfrom initiation to closure. Automated manual applications and product fulfillment. Oversaw delivery of electronicstatements. Created online marketing and adoption campaigns.

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Re-engineered order management process, doubling revenue stream. Citibank Online wanted toincrease investment sales during tax season. Seized an opportunity to re-engineer annual IRAcontribution process, allowing customers to fund and fulfill online. Doubled the success of theprevious year, resulting in over 1,500 contributions at $3M additional revenue.

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Developed project, saving millions. Citibank Online sought to reduce printing/mailing costsconverting to electronic statements. Developed project from scope to roll out of initiative. Launched

campaign, creating adoption program consisting of digital and off-line collateral resulting inenrollment of 300K clients. Saved $2M annually.

Independent Contractor, Aon Consulting/Miavita Inc., 2002 to 2004. Developed marketing campaigns forbrowser-based Sarbanes-Oxley compliant compensations/benchmarking database. Made presentations andproduct demonstrations to executives. Created HTML based automation program to tailor client presentations.

Automated B2B sales process, generating millions. Miavita consultants were spending too muchtime customizing presentations for web-based programs to HR Managers. Created HTML basedsales automation program, allowing for customization/branding. Reduced preparation time by 80%helping to generate over $7M in contract revenue.

Previous Experience

Account Manager, McKinsey & Company Consulting, New York, NY, 2000 to 2002

Created branding synergy, saving millions. McKinsey & Co. had an inadequate web presencewith inconsistent branding and functionality. Created scalable templates and global user interfacestandards, leveraging a common technology infrastructure. Managed 30 B2B websites in 13countries, saving $2M annually.

Re-engineered consulting research process. McKinsey & Co. wanted to provide better customeservice. Re-engineered Knowledge Management process, creating multi-media knowledge nuggetstagged and indexed with complex taxonomy. Reduced research time by 30%, allowing consultants toget up to speed faster and with more confidence.

Marketing Manager, Standard & Poors, New York, NY, 1998 to 2000

Found innovative method to spur B2B sales. Standard & Poors wanted to find scalable and cost-effective ways to deliver its products which were on disparate platforms/media. Led creation andlaunch of a modular web-based data platform for Brokers and Advisors. Grew revenue $8Mreceiving McGraw-Hills prestigious Five-Star Innovation award.

Senior Marketing Manager, American Express, New York, NY, 1996 to 1998

Grew new business. American Express looking to attract new business for online brokerageproduct. Created strategic affiliate partnership with Wall Street Journal Interactive Edition, offeringfree subscriptions as incentive for opening new account. Provided successful partnership, resulting in25% of business units account acquisition.

Investment Specialist, GNA Securities, 1993 to 1996

EDUCATION / TRAINING / PERSONAL

I studied Sociology/Organizational Behavior at Stanford University.Certificate of Integrated Marketing Communications from New York University

Excellent Knowledge of SpanishEarned NASD Series 7, 63 and Life Licenses

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An NCAA Collegiate Track & Field Athlete and PAC-10 Conference finalist,I engage in a variety of sports today. I have also participated in long distance rides for AIDS charities,

biking over 1000 miles and raising over $10K.