Choosing the Right Choosing the Right Trade ShowTrade Show

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Why’s it important to go to the right Why’s it important to go to the right events?events?

Your target audience will be at certain Your target audience will be at certain showsshows

Meet vendors and other professionals to Meet vendors and other professionals to network with in related industriesnetwork with in related industries

How to find the right one?How to find the right one?

Have a goal establishedHave a goal established Talk to your customersTalk to your customers Do your researchDo your research Attend the trade show firstAttend the trade show first

Establish Your GoalsEstablish Your Goals

What do you want to accomplish from the What do you want to accomplish from the event?event?

Questions to ask yourself:Questions to ask yourself:

1. Do you want to network or get leads?1. Do you want to network or get leads?

2. Are you trying to reach the consumers 2. Are you trying to reach the consumers or executives?or executives?

Where will your audience be?Where will your audience be?

Ask your customers what shows they plan Ask your customers what shows they plan on going toon going to

You will definitely get more results if you You will definitely get more results if you go to trade shows that your target go to trade shows that your target audience will be at instead of participating audience will be at instead of participating at random showsat random shows

Research, Research, ResearchResearch, Research, Research

Find out where your competitors are goingFind out where your competitors are going Get a list of who attended last year’s show Get a list of who attended last year’s show

to get an idea of what audience will be to get an idea of what audience will be therethere

Attend FirstAttend First

Don’t be afraid to walk the trade show Don’t be afraid to walk the trade show floors as an attendee before deciding to floors as an attendee before deciding to exhibitexhibit

Find out what other exhibitors are doing to Find out what other exhibitors are doing to draw in a crowddraw in a crowd

This will also help discover if your target This will also help discover if your target audience will be thereaudience will be there

Once you find out what trade Once you find out what trade shows you’ll exhibit at…shows you’ll exhibit at…

The next thing you need to figure out is The next thing you need to figure out is what what trade show booth trade show booth to useto use

You only have 3 seconds to grab the You only have 3 seconds to grab the attendee’s attention, so effective graphics attendee’s attention, so effective graphics are a mustare a must

For more tips…For more tips…

Check out Check out Smash Hit DisplaysSmash Hit Displays’ website or ’ website or give us a call and we’ll gladly help make give us a call and we’ll gladly help make you a success at your next event. you a success at your next event.