Chiquita To GoTaking Bananas to Fresh New Places

2009

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Chiquita To Go Is . . .

Premium single-serve Chiquita Bananas • Hand selected by size & shape Consistently ripe and ready to eat

Breakthrough packaging technology • Exclusive Stay FreshTM Pack naturally extends storage and shelf life while

providing a greater tolerance for a wider range of temperatures.

• Retail outlets that receive deliveries once or twice a week can have perfectly ripe bananas every day.

A profitable, fresh OPPORTUNITY• Bananas are the #1 grocery SKU and the #1 consumed fruit1.

• 42% of banana consumers say they would eat MORE bananas if they were made available wherever and whenever they wanted one!2

• Yet, 93% of bananas are currently sold through traditional formats.

1 – 2005 US Economic Research Service2 – 2004 Strategyn Research

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Addresses consumer desire for on the go healthy food options• 400 million bananas are consumed weekly and

consumers say they want more!

Satisfies consumer consumption preferences• 86% of consumers prefer to eat

bananas that are all yellow or yellow with green tips1.

• Perfectly ripe Chiquita bananas are ready for immediate consumption!

Builds consumer confidence• Chiquita ranks highest in

consumer confidence for nutrition, quality, taste, and freshness2.

• Chiquita is the #1 banana brand and one of the top 10 food brands3.

Perfect for Your Consumer

1 – 2002 Research International Banana Color Preference Study2 – Harris International ATU Study Wave 3-3 20043 – 2005 Harris Interactive Consumer Poll

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Traditional

Package Seal Opened 7 Days after Store Delivery

Chiquita To Go

* To ensure the most accurate comparison, boxes were stored at 60 degrees.

Stay FreshTM PackThe all natural Stay FreshTM pack

does NOT alter the bananas in any way – it simply ensures that you

have the best possible product available.

• Extends storage and shelf life.• Greatly increases resistance to a wider range of

temperatures during transportation.• Locks in moisture to keep bananas hydrated.• Ensures best product possible by overcoming the supply

chain obstacles of time, distance, and temperature.

Stay FreshTM technology controls the amount of O2 and CO2

within the pack, extending unopened package storage life up to 7 days over traditional methods.

Breakthrough Technology

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Display Offerings and Specifications

Display Specifications (L x W x H)Mini : 12.4” x 10.8” x 6.4” Low Profile: 16.5” x 11” x 4.3”

Mini Low Profile

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Each participating store on the CTG Program receives a Retail Execution Kit:• Care and Handling Instructions• UPC Code Sheet• Price Sign• Static Window Cling

Maximizing Sales

Price Sign

Window Cling

Care & Handling Instr.

UPC Code Sheet