chinnan strategies for fast tracking market development of food products in africa

Strategies for Fast Tracking Market Development of Food products in Africa

Washington DC, Sep 7, 2012

SYMPOSIUM

Farm to Fork: the Role of Food Processing in Creating Markets and

Reducing Losses for Smallholder Farmers in Africa


Manjeet S. Chinnan, Ph. D.

Anna V. A. Resurreccion, Ph. D.

University of Georgia

Global Peanut Product, Processing & Marketing Team (GP3MT)


Washington, DC Sep 7, 2012

OUTLINE

Approach/Model

Success Stories - SE Asia

& Eastern Europe

Current Activities - Africa

Future Activities - Africa

Examples are on peanut products - Approach applicable to any commodity



Global Scope of GP3M Team Research Projects

South East Asia Philippines Thailand Eastern Europe Bulgaria

Africa Current) East - Uganda West - Ghana



INNOVATIVE APPROACH TO TECHNOLOGY DEVELOPMENT AND COMMERCIALIZATION

Identification of research collaborators from university and government

Identification of food product, process and marketing (Socio-economic surveys) challenges and opportunities

Identification of industry partners (IPs)

Early engagement of industry partner in proposal development and project implementation

Establishment of written protocols on roles of partners (researchers and industry personnel) via signed MOA



One of the interviewed housewives and

her daughter at their house in Kampala

Interviews for Consumer Survey

Dr. Florkowski, UAGP3M team

member, with an enumerator and a

respondent in Tamale, Ghana



INNOVATIVE APPROACH TO TECHNOLOGY DEVELOPMENT AND COMMERCIALIZATION

Identification of research collaborators from university and government

Identification of food product, process and marketing (Socio-economic surveys) challenges and opportunities

Identification of industry partners (IPs)

Early engagement of industry partner in proposal development and project implementation

Establishment of written protocols on roles of partners (researchers and industry personnel) via signed MOA



Industry Partners

HOMETECH Foods



INNOVATIVE APPROACH TO TECHNOLOGY DEVELOPMENT AND COMMERCIALIZATION –cont.

Close cooperation between the researchers and the industry partners at all stages of the project activities to fast track product commercialization

Exclusive use of knowledge generated for a defined period of time to protect IPS competitive advantage

Availability of technologies developed to other entrepreneurs after the expiration of exclusivity period



Technology transfer to industry partners in the Philippines (10)

*Newborn Foods, Luzon -- Lily’s Peanut Butter , Vitamin A fortified; Chocolate Peanut Spread

*Marigold Products, Luzon -- Mama Sita Kare-kare mix with Peanuts; Java Sauce

Tobi Marketing Inc, Luzon -- Tobi Sweet and Creamy Peanut Butter, Vitamin A fortified

Choulya Foods, Luzon-- Julia’s Peanut Butter, stabilized

*Ehje’s, Luzon – EHJE’s Chocolate peanut spread

Lola Concordia Agro-Industrial Farm , Visayas -- Roasted peanuts; Peanut Butter, stabilized

Bucarez Company, Visayas — Peanut Cookie

Wright Peanut Processors Association, Visayas — Piniato Peanut Brittle

Nutcracker Homemade Products, Mindanao — Fine Peanut Bar

Monastery Farms, Mindanao -– Piniato Peanut Brittle, improved



Food Products Manufactured by Industry Partners in the Philippines



Technology transfer to partners in Thailand (5)

Huay-Bang-Nua Village Processors, Chiang –Mai Province -–“Hygienic ground roasted peanut”

Nong-No Village Processors, Udonthani Province — Sand- and oil-roasted peanuts; ground peanuts; peanut brittle

Po-Tak Village Processors, Nongkai Province -- Sand roasted peanuts; oil-roasted peanuts

Supachai Village Processors, Tambol Kuemchat Khon Kaen Province -– Peanut brittle; fine peanut bar; fried peanut patties

Ruang Village Processors, Nakornratchisma Province — Black and White Sesame peanut brittle; herbed peanuts



Village-scale sorting and processing of peanut products in Thailand



Products: Bulgaria

Sugar Company, Plovdiv Honey roasted nuts

Maristo & Co, Sofia Peanut butter & Peanut chocolate cream

Darko, Sofia Peanut-based frozen desserts



Partnerships between – Government and University researchers, and Industry - UGANDA

Research Collaborators Dr. Archileo Kaaya, Makerere University

Margaret Masette, National Agri. Research Organization (NARO)

Joseph Rubalema, Uganda Industrial Research Institute (UIRI)

Industrial Partners Hometech Food Processor, Kampala -- Peanut butter nutritious

cookies (product is being marketed)

Food Engravers, Kampala – Vitamin-A fortified peanut chocolate

spread (to be launched in October)

SESACO Foods, Kampala -- Peanut-based nutritious beverage

(under development)



Nutrinut & Hometech Products in UGANDA



UGANDA Network – Government and Univ. researchers, and Industry partners



Partnerships between – Government and University researchers, & Industry - GHANA

Research Collaborators Dr. Daniel Sarpong, Department of Agricultural Economics &

Agribusiness, University of Ghana

Dr. Agnes Budu, Department of Food Science, University of Ghana

Gregory Komlaga, Food Research institute, CSIR

Charles Diako, Food Research Institute, CSIR

George Anyebuno, Food Research Institute, CSIR

Industrial Partners CBA Foods, Accra – Peanut chocolate spread (Launched, July, 2012)

Nkulenu Foods, Accra – Peanut soup base (To be launched, Nov, 2012)

Selasie Foods, Accra -- Stabilized peanut butter (under development)



Choco-Peanut Spread – Product Launch - Accra, GHANA (July 2012)



GHANA Network – Government and Univ. researchers, and Industry partners



Food processing to remove barriers to market enhancement - Example

Aflatoxin – Constraint in trade/market expansion; health and safety (The implementation of EU regulations adversely affected African exports of cereals, dried fruits and edible nuts to Europe. The loss of export revenue to African countries was estimated at US$ 400 million/annually)

Introducing a processing step for eliminating aflatoxin in peanut products

Initial developmental work done in the Philippines.

This technology provided the basis for expansion into global market through export – Mama Sita’s Kare Kare suace

This technology is an integral part of developing aflatoxin free products in Africa.



Conference/Workshop on Processing for

Aflatoxin Elimination in Peanut Products

Accra, Ghana– January , 2012



Conference/Workshop on Processing for Aflatoxin Elimination in Peanut Products

Kampala, Uganda- February, 2012



Mycotoxin Pre-Congress Meeting: 2012 IUFoSt –Brazil



MODEL Applicability/Scaleability

Laboratory scale to pilot/commercial scale production

Enterprise size – Micro, SME and Large

Single company to multiple companies

One city to a country and to a region Asia to Africa; Kampala, UGANDA to East Africa Accra, GHANA to West Africa



Countries and Regions of Interest – Future

AFRICA

East – Uganda (Cont.)

West - Ghana (Cont.)

- Burkina Faso (New)

- Mali (New)

Southern (New)

- Malawi

- Zambia

- Mozambique

Potential Funding sources – Peanut CRSP and SATH



Thank You

UGA.GP3MT @ GMAIL.COM

chinnan strategies for fast tracking market development of food products in africa

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