chinese travelers in the post-covid world...duty free footfall / visits post covid-19 m1nd-set.com 8...

J u n e 2 0 2 0

Chinese travelers in the post-COVID world

METHODOLOGY

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ONLINE INTERVIEWS

Conducted between June 1-15, 2020

with m1nd-set’s database of

international travellers recruited at

over 60 airports worldwide.

TARGET GROUP SAMPLE SIZES

The total sample size includes

Chinese flying for business and

leisure, as well as frequent and

occasional travellers, covering all

age groups.

Chinese international travellers,

who have flown at least twice in the

last 12 months, and visited a travel

retail shop at least once during this

time period.

Profile of Chinese shoppers post Covid-19

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AGE

Older(36+ y.o.)

Millennials (18-35 y.o.)

Avg age

70% 30%

33 y.o.

GENDER

FemaleMale

51% 49%

IMPACT ON HOUSEHOLD INCOME

69%

claim the Covid-19 had a negative

impact on disposable

household monthly income

Indicates significantly higher vs global

Indicates significantly lower vs global

Impact of Covid-19 on living conditions of Chinese travelers

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W H A T C H I N E S E D O D I F F E R E N T LY C O M PA R E D T O T H E G L O B A L P O P U L A T I O N

D U E T O T H E C O V I D - 1 9 O U T B R E A K

Dedicate moretime to the family

#1

Spend moretime on social media

#2

Spend more time cooking

#3

#4 #5 #6

Purchase more products online

Purchase more sustainable / environmentally friendly products

Spend more timereading content posted by celebrities / influencers on social media


Willingness to travel by air again once international travel bans are lifted

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78% 16% 3%

I will consider travelling by air

again AFTER 1 YEAR

I will consider travelling by air again

AFTER 6 MONTHS BUT WITHIN 1 YEAR

I will consider travelling by air again

WITHIN THE FIRST 6 MONTHS

Change in travel frequency amongst Chinese post Covid-19

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17%

32%

38%

14%my traveling for businesswill be particularlyreduced

both my traveling forbusiness and forleisure/holidays will bereduced

my traveling for leisure /holidays will beparticularly reduced

my traveling will not bereduced

83%will reduce

the travel

frequency



Change in trip planning amongst Chinese post Covid-19

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63%

of Chinese travelers will change planned international air trips

because of the Covid-19 outbreak

Top 5 COUNTRIES THAT WILL BE AVOIDED THE MOST:

#1 United states

#2 England

#3 Italy

#4 Australia

#5 Brazil


Duty Free footfall / visits post Covid-19

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15%

of Chinese travelers are considering not to visit the Duty Free shop on future international air trip(s) because of the Covid-19 situation

Chinese shopping behavior inside the DF shops post Covid-19 (1/2)

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Product categories Chinese are more likely than Global to continue purchasing, without changing their shopping behavior at all


Tobacco#1

Skincare#2

Make-up#3

Souvenirs &

Gift items#4

Perfumes#5

Wine, Beer & Aperitifs

#6

Accessories#7

Jewelry#8

Fine Food#9

Electronics#10

Chinese engagement with airport DF services post Covid-19

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RANKING OF LEAST AFFECTED AIRPORT SHOPS /

SERVICESRANKING OF MOST AFFECTED AIRPORT

SHOPS / SERVICES

% WHO WILL ENGAGE THE SAME OR MORE % WHO WILL AVOID BECAUSE OF MANY PEOPLE / COMPLETELY

#1 Duty Free shop

#2 Take-away outlets

#3 Airline Lounge

#4 Currency Exchange

#5 Multi-brand Shops (e.g. Clothing)

#6 Branded Shops (e.g. Clothing)

#7 Kiosks/Convenience stores

#8 Fine Food

#9 Restaurants

#10 Coffee/Bars

#1 Playground for Kids

#2 Massaging / Relaxing area

#3 Explore Exhibits or Stands

#4 Fast-food outlets

#5 Pop-up stores / brand activations

#6 Coffee/Bars

#7 Restaurants

#8 Fine Food

#9 Kiosks/Convenience stores

#10 Branded Shops (e.g. Clothing)



Experiential retail amongst Chinese shoppers post Covid-19 (1/3)

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Will refrain from being in proximity with retail

ambassadors / sales staff in the Duty Free shop

65%

58%I will take precautions if I have to interact with them

7%I will avoid interacting with them completely

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Will refrain from testing products in the

Duty Free shop

37%

25%I will test items if necessary but being more careful

3% I will avoid tasting only food or drinks

8%I will avoid testing all kind of items completely



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Will be more likely to shop online and collect items upon boarding /

in arrivals

25%

16%

I will use it for some of my purchases

11%I will use it for most of my purchases

14%

I would use the service but I don’t think the airports I plan to travel from/to would offer it


In-flight experience amongst Chinese travelers post Covid-19 (1/5)

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40%

will be more concerned about the hygiene of the

seat after the Covid-19 outbreak

22%I will clean it before sitting down

4%I will be more concerned but I won’t take any additional measures

14%I will avoid touching some areas of my seat


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48%

will be more concerned about the hygiene of the IFE

(In-Flight Entertainment) System after the Covid-19

outbreak

19%I will rather use my own personal device for entertainment

18% I will clean it before using it

6% I will use it as usual

5% I probably won’t use it at all


36% I am not concerned at all and I will use it a usual

16% I am not concerned at all but I never use it anyway


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49%

is more concerned about the hygiene of the Food &

Beverage after the Covid-19 outbreak


21%But I will continue eating and drinking items offered as usual

16%I will refrain from eating or drinking some items offered

12% I will bring my own food



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32%

will be more concerned about the hygiene of magazines and press available after the Covid-

19 outbreak



23%But I will continue reading them as usual

10% I will refrain from reading them


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78%

11%

11%

AIRLINE STAFF

Yes, I would feel saferand reassured

No, It would scare meor I would feelintimidated

No, I don't see theneed

58%31%

11%

PASSENGERS



For information please contact

Anna Marchesini

Project & Business Development Manager

m. +41 21 925 04 37e. [email protected]

m1nd-set.com

Thank you!

mailto:[email protected]

chinese travelers in the post-covid world...duty free footfall / visits post covid-19 m1nd-set.com 8...

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