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ChinaEdu Corporation November 2010

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Page 1: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

ChinaEdu Corporation

November 2010

Page 2: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Safe Harbor Statement

This presentation contains "forward-looking statements" within the meaning of the Private

Securities Litigation Reform Act of 1995, including certain plans, expectations, goals, and

projections, which are subject to numerous assumptions, risks, and uncertainties. Forward-

looking statements involve known and unknown risks, uncertainties and contingencies, many of

which are beyond our control which may cause actual results, levels of activity, performance or

achievements to differ materially from any future results, levels of activity, performance or

achievements expressed or implied by such forward-looking statements. The Company's actual

results could differ materially from those contained in the forward-looking statements due to a

number of factors, including those described under the heading "Risk Factors" in the

Company's Annual Report on Form 20-F for the year ended December 31, 2009, and in

documents subsequently filed by the Company from time to time with the Securities and

Exchange Commission. Unless required by law, the Company undertakes no obligation to (and

expressly disclaim any such obligation to) update or revise any forward-looking statements,

whether as a result of new information, future events or otherwise.

2

Page 3: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

ChinaEdu: Largest Online Education Group

Year Est. Age Group

On

lin

e

Online degree programs 1999 Post secondary

Non-degree training initiatives 2005 Post secondary

Learning centers 2008 Post secondary

101 Online school 1996 K-12

Online live question-and-answer platform 2008 K-12

Online community for working adults 2009 Post secondary

Online teachers training 2009 Teachers

Off

lin

e Private schools 2002 K-12

International curriculum 2005 K-12 & Polytech

Largest online education group across all age groups

3

Page 4: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

•p Online Degree 80% Online Tutoring 6%

Private Schools 9% International

Curriculum 5%

Online

Offline

Business Segments Overview

Fiscal Year 2009 Net Revenue: $52mm.

4

Consumer-driven

Growth Initiatives

Add Personalized

Tutor Service

Enrich contents for

broader uses

Increase market

penetration

Add Int’l elite

program for high

school Graduates

Target high-end

going-abroad students

Page 5: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Largest Online Degree Service Provider

First mover with a solid track record

Unique business model in China with high barrier to entry

Long term, exclusive contracts

10-year successful track record

The leading and dominant service provider for online degree

programs

29 university partners

297,000 revenue students served as of June 30, 2010

One of three national learning center operators

73 Learning centers nationwide

5

Page 6: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Unique Business Model

The only comprehensive online degree service operator

Univ.

w/ Online

Degree

License

10

18

20+

68

Recruiting Services

Tech & Product Services

Comprehensive Services / JV •Enrollment •Technology platform •Student services •Courseware and content development •Academic services •HR/Finance

6

Page 7: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Post Secondary Education Industry

China’s post secondary education penetration is

~5% vs. 25% in the U.S.

China wishes to achieve 40% post secondary for-

degree enrollment rate by 2020; currently it’s 23%

at the end of 2008

Significant capacity limitation in post-secondary

education in China vs. developed countries

Online education is becoming a key mechanism

for all of China’s various adult education

programs

Severe capacity gap for post secondary degrees must be met with online education

Number of post-secondary degree-offering

institutions in China vs. U.S.

7

Page 8: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

4.3mm 3.6mm 1.5mm 19.5mm

Student Number

Online Education

Radio & TV Univ

Self-Study

Adult Education Others

Online education will be a key mechanism for adult education because of its flexibility and

convenience

New MOE’s mid to long-term education plan indicated initiatives to reform self-study and adult continuing

education exams

(Source: 2008 Data Form Ministry of Education ) Student Number (Long term)

Opportunity to ChinaEdu

Education reform provides immense potential for post secondary online education

8

Page 9: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Online Degree Programs – JV Partners

Top tier university partners

10 Long-term partners

Generally 10 to 50 year exclusive

agreements

CEDU provides full operational

support

9

Page 10: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Online Degree Programs – Recruiting

18 Recruiting and Technology contracts

Recruiting and technology services

Including 6 Univ. are also collaborative alliance partners

Learning Center Network

10

Page 11: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Beijing Language and Culture University

China Agricultural University

Remin University of China

Dongbei University

Finance and Economics

East China Univ. of Science and

Technology

Nanjing University

Jiangnan University

Lanzhou University

Chongqing University

Legend:

-Exclusive long-term partnerships

-** Pending approval

-Learning center partnership

Beijing Forestry University ** Central University of Finance and Economics ** Shanghai Univ. of Fin and Econ **

Jiangsu University **

Jiangxi Normal University **

Guanxi Radio & TV Univ.

Fujian Radio & TV Univ.

Beijing Jiaotong University Beijing Foreign Studies University

Jilin University

China University of Geoscience (Wuhan)

Chengdu University of Electronics Science and

Technology

Southwest Jiaotong University

Northeast Normal University

Fujian Normal University

Xiamen University

South China Normal University

Sichuan University of Agriculture

South China University of Technology

Online Degree Programs: 29 Univ. Partners

11

Huazhong Normal University

Page 12: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Entrance and course exams

Recruiting and registration

Payment processing

Student services

Tutoring

Sponsorship

Grants degrees

Enrollment

Technology platform

Student services

Courseware and

content development

Academic services

Learning Centers ChinaEdu Universities

Online College (JV)

Universities

Learning Center

Working Adults

Online Degree Service Value Chain

12

Page 13: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

0

20

40

60

80

100

08Q1 08Q2 08Q3 08Q4 09Q1 09Q2 09Q3 09Q4 10Q1 10Q2 2010E

Number of Learning Centers 80-90

60 56 56 49 47

33

10 22

One of three nationwide learning center network license

35 Proprietary

38 Affiliated

2 Provincial level Centers

(JV w/ Guangxi and Fujian Radio & Television Univ.)

Learning Centers Network

Provides recruiting and student services for 18 top tier universities

13

62 65

Page 14: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Learning Centers Growth Strategy

14

Penetrate Expand Develop Team

Building

Developed Area

• Jiangsu • Zhejiang

First-tier Cities

• Beijing • Shanghai • Guangzhou

Potential Market

• Sichuan • Guangdong • Fujian

System Set-up

• Incentive Structure • Training Programs • Evaluation &

Selection

Page 15: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

101 Online School

Wide footprint nationwide:

Over 500 branches and agencies in 30

provinces

Nearly 300 partner schools

Approximately 50,000 paying students

Comprehensive curriculum content:

Weekly learning for all levels and all

subjects, with over 7,500 classes content

Over 2,500 famous teachers lectures

School edition with over 4,000 classes

content combined over 3,000 hours

China’s largest K-12 online tutoring program

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Page 16: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Trends in Education 1.0 → 2.0

16

Education Contents “Dynamic”

Education Contents

“Teaching” Centric

Model

“Learning” Centric

Model

Based on learner’s needs, the integrated online &

off-line service will be: • Interactive

• Personalized

• Open & sharing platform

Service+ Customized Contents

Page 17: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Roadmap to Growth

17

Organic growth from existing partnerships

Adding new partners

Expanding technology service and product offerings to reach

out broader teacher and students groups

Continued geographic expansion

Roll out personalized k-12 tutoring programs in major cities

Premium International Elite Programs for going-abroad study

User experience enhancement in 101 online school (K-12)

Adult & K-12 interactive online learning community

Initiatives of online interactive marketing efforts

Offline recruiting & service support

Offline sales & services support

Learning Centers &

Schools

Online Degree

Services

Online Learning

Page 18: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Future Business Initiatives

An integrated learning platform: Further enhance leading position in online education

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From CEDU current vertical offerings to an more interactive learning platform

Provide premium personalized tutoring services through both online and offline services

Provide international Elite programs to meet strong going-abroad demand

Develop online contents to meet future mobile phone, iPad-type and IPTV demands

SNS Online Degree

Test prep

Training Int’l Elite

Prog.

Page 19: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

14.8 14.1

23

29.6

37.4 41.8

24.8 27.5

0

10

20

30

40

50

2004 2005 2006 2007 2008 2009 1st half

09

1st half

10

(US$ in mm) Online Degree Programs Net Revenue Online Degree Programs net revenue

grew by 12% in 2009, and 13.6% in

1st half 2010 from $24.5mm in 1st half

of 2009

Learning Centers Network net

revenue growth over 50%

101 Online Tutoring continues to

experience strong growth

Private Schools recorded strong

enrollment growth upon completion

Anqing campus 0

1

2

3

4

5

Online tutoring Private schools Int'l curr

2008 2009 1st half 2009 1st half 2010

39%

43%

27%

Net Revenue 2008 vs. 2009 and 1st half 2009 vs. 1st half 2010 (US$ in mm)

Growth: 13.6% CAGR: 23%

Growth

27%

Growth

60%

Decline

30%

Solid Revenue Growth in Core Segments

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Page 20: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

($ millions) FY 2009 Margin 1H 2010 Margin

Net Revenue $52.0 $27.5

Gross Profit $31.7 61% $17.8 65%

Adj. EBITDA $16.0 31% $9.3 34%

Adj. Op. Income $13.6 26% $7.8 28%

Adj. Net Income $6.9 13% $3.7 14%

Adj. Diluted EPS $0.43 $0.21

Cash and term deposits and short term investment as of Jun. 30, 2010 was approx. $54mm,

or $3.10 per ADR

Share price per ADR: $6.96 (Sep 13, 2010)

Number of ADRs outstanding: 17.4mm

Market cap: $111mm

Expanding operating margins

20

Expanding Profit Margins

Page 21: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

($ in millions) Value

Cash $54

Private Schools Buildings & Land (at cost) $16

Headquarter & JV Real Estate (CEDU portion

only) (at cost)

$15

Cash and Selected Assets $85

Market Cap (09/13/2010)

$111

Note : Real estate and land value acquired before 2007 were appreciated 1 to 3 times.

ChinaEdu is undervalued by a wide margin

21

Asset Value

Page 22: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

(US$) (1) 2008 2009 2010 Analyst

Consensus

Sept. 13,

2010

EPS diluted $0.20 (2) $0.29 $0.36

Growth% 48% 22%

Cash $3.05 $2.89 $3.09

Stock price (3) $8.55 $5.10 $7.57 $6.96

P/E ex. Cash 27.8x 7.5x 12.6x 10.9x

CEDU’s stock price has remained flat while our earnings continues to grow

22

Note:

(1) All amounts in US$ are translated using RMB6.7815 to $1.

(2) Added back goodwill and intangibles impairment charge.

(3) Stock price is stock price at the beginning of each year

EPS and Valuation Metrics

Page 23: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

23

Trading Comps – CEDU is Undervalued

Given the company’s leading position in online degree and K-12 tutoring market

(high barrier to entry), as well as strong footsteps in learning center network and

int’l programs, the company’s value is not capitalized

CEDU Mean Median

Enterprise Value/Revenue

2010E 1.4 x 3.1 x 3.4 x

Enterprise Value/EBITDA

2010E 4.1 x 13.7 x 14.4 x

Note:

(1) From BMO Capital Market Oct. 26 estimation.

(2) Trading comparable companies include New Oriental, Anhanguera , TAL educaiton, Estacio, Embow, SEB Sistema,

Raffles Education, Kroton, ChinaCast, China Distance Education, ATA, CIBT, Noah Education, Global Educaiton & Tech

Page 24: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Management Position Background Years

at Co.

Julia Huang Chairman, CEO Senior Manager, Ernst & Young (NY)

MBA, Columbia Business School

11

Shawn Ding Director, President &

COO

CTO, Infostream Software

Director of Internet Development, Automatic

Data Processing, Inc.

MA, New Jersey Institute of Technology

9

Zonglian Gu Director, Dean of

Renmin Univ. Online

Professor of Renmin University

BA, Renmin University

11

Wen Liu VP of Technology Deputy GM, Beijing MoVision Technologies

PhD, BS, Beijing University

6

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Experienced management team with Sino-U.S. backgrounds

Management Team

Page 25: ChinaEdu Corporation November 2010ir.chinaedu.net/Download/2010 November Conference Presenation.pdf · Post Secondary Education Industry China’s post secondary education penetration

Shawn Ding

COO

(+86) 10-8418-6655 ext 2001

[email protected]

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Please visit our investors relations website at http://ir.chinaedu.net for additional

information

Thank You!