chinaedu corporation november 2010ir.chinaedu.net/download/2010 november conference...
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ChinaEdu Corporation
November 2010
Safe Harbor Statement
This presentation contains "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995, including certain plans, expectations, goals, and
projections, which are subject to numerous assumptions, risks, and uncertainties. Forward-
looking statements involve known and unknown risks, uncertainties and contingencies, many of
which are beyond our control which may cause actual results, levels of activity, performance or
achievements to differ materially from any future results, levels of activity, performance or
achievements expressed or implied by such forward-looking statements. The Company's actual
results could differ materially from those contained in the forward-looking statements due to a
number of factors, including those described under the heading "Risk Factors" in the
Company's Annual Report on Form 20-F for the year ended December 31, 2009, and in
documents subsequently filed by the Company from time to time with the Securities and
Exchange Commission. Unless required by law, the Company undertakes no obligation to (and
expressly disclaim any such obligation to) update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
2
ChinaEdu: Largest Online Education Group
Year Est. Age Group
On
lin
e
Online degree programs 1999 Post secondary
Non-degree training initiatives 2005 Post secondary
Learning centers 2008 Post secondary
101 Online school 1996 K-12
Online live question-and-answer platform 2008 K-12
Online community for working adults 2009 Post secondary
Online teachers training 2009 Teachers
Off
lin
e Private schools 2002 K-12
International curriculum 2005 K-12 & Polytech
Largest online education group across all age groups
3
•p Online Degree 80% Online Tutoring 6%
Private Schools 9% International
Curriculum 5%
Online
Offline
Business Segments Overview
Fiscal Year 2009 Net Revenue: $52mm.
4
Consumer-driven
Growth Initiatives
Add Personalized
Tutor Service
Enrich contents for
broader uses
Increase market
penetration
Add Int’l elite
program for high
school Graduates
Target high-end
going-abroad students
Largest Online Degree Service Provider
First mover with a solid track record
Unique business model in China with high barrier to entry
Long term, exclusive contracts
10-year successful track record
The leading and dominant service provider for online degree
programs
29 university partners
297,000 revenue students served as of June 30, 2010
One of three national learning center operators
73 Learning centers nationwide
5
Unique Business Model
The only comprehensive online degree service operator
Univ.
w/ Online
Degree
License
10
18
20+
68
Recruiting Services
Tech & Product Services
Comprehensive Services / JV •Enrollment •Technology platform •Student services •Courseware and content development •Academic services •HR/Finance
6
Post Secondary Education Industry
China’s post secondary education penetration is
~5% vs. 25% in the U.S.
China wishes to achieve 40% post secondary for-
degree enrollment rate by 2020; currently it’s 23%
at the end of 2008
Significant capacity limitation in post-secondary
education in China vs. developed countries
Online education is becoming a key mechanism
for all of China’s various adult education
programs
Severe capacity gap for post secondary degrees must be met with online education
Number of post-secondary degree-offering
institutions in China vs. U.S.
7
4.3mm 3.6mm 1.5mm 19.5mm
Student Number
Online Education
Radio & TV Univ
Self-Study
Adult Education Others
Online education will be a key mechanism for adult education because of its flexibility and
convenience
New MOE’s mid to long-term education plan indicated initiatives to reform self-study and adult continuing
education exams
(Source: 2008 Data Form Ministry of Education ) Student Number (Long term)
Opportunity to ChinaEdu
Education reform provides immense potential for post secondary online education
8
Online Degree Programs – JV Partners
Top tier university partners
10 Long-term partners
Generally 10 to 50 year exclusive
agreements
CEDU provides full operational
support
9
Online Degree Programs – Recruiting
18 Recruiting and Technology contracts
Recruiting and technology services
Including 6 Univ. are also collaborative alliance partners
Learning Center Network
10
Beijing Language and Culture University
China Agricultural University
Remin University of China
Dongbei University
Finance and Economics
East China Univ. of Science and
Technology
Nanjing University
Jiangnan University
Lanzhou University
Chongqing University
Legend:
-Exclusive long-term partnerships
-** Pending approval
-Learning center partnership
Beijing Forestry University ** Central University of Finance and Economics ** Shanghai Univ. of Fin and Econ **
Jiangsu University **
Jiangxi Normal University **
Guanxi Radio & TV Univ.
Fujian Radio & TV Univ.
Beijing Jiaotong University Beijing Foreign Studies University
Jilin University
China University of Geoscience (Wuhan)
Chengdu University of Electronics Science and
Technology
Southwest Jiaotong University
Northeast Normal University
Fujian Normal University
Xiamen University
South China Normal University
Sichuan University of Agriculture
South China University of Technology
Online Degree Programs: 29 Univ. Partners
11
Huazhong Normal University
Entrance and course exams
Recruiting and registration
Payment processing
Student services
Tutoring
Sponsorship
Grants degrees
Enrollment
Technology platform
Student services
Courseware and
content development
Academic services
Learning Centers ChinaEdu Universities
Online College (JV)
Universities
Learning Center
Working Adults
Online Degree Service Value Chain
12
0
20
40
60
80
100
08Q1 08Q2 08Q3 08Q4 09Q1 09Q2 09Q3 09Q4 10Q1 10Q2 2010E
Number of Learning Centers 80-90
60 56 56 49 47
33
10 22
One of three nationwide learning center network license
35 Proprietary
38 Affiliated
2 Provincial level Centers
(JV w/ Guangxi and Fujian Radio & Television Univ.)
Learning Centers Network
Provides recruiting and student services for 18 top tier universities
13
62 65
Learning Centers Growth Strategy
14
Penetrate Expand Develop Team
Building
Developed Area
• Jiangsu • Zhejiang
First-tier Cities
• Beijing • Shanghai • Guangzhou
Potential Market
• Sichuan • Guangdong • Fujian
System Set-up
• Incentive Structure • Training Programs • Evaluation &
Selection
101 Online School
Wide footprint nationwide:
Over 500 branches and agencies in 30
provinces
Nearly 300 partner schools
Approximately 50,000 paying students
Comprehensive curriculum content:
Weekly learning for all levels and all
subjects, with over 7,500 classes content
Over 2,500 famous teachers lectures
School edition with over 4,000 classes
content combined over 3,000 hours
China’s largest K-12 online tutoring program
15
Trends in Education 1.0 → 2.0
16
Education Contents “Dynamic”
Education Contents
“Teaching” Centric
Model
“Learning” Centric
Model
Based on learner’s needs, the integrated online &
off-line service will be: • Interactive
• Personalized
• Open & sharing platform
Service+ Customized Contents
Roadmap to Growth
17
Organic growth from existing partnerships
Adding new partners
Expanding technology service and product offerings to reach
out broader teacher and students groups
Continued geographic expansion
Roll out personalized k-12 tutoring programs in major cities
Premium International Elite Programs for going-abroad study
User experience enhancement in 101 online school (K-12)
Adult & K-12 interactive online learning community
Initiatives of online interactive marketing efforts
Offline recruiting & service support
Offline sales & services support
Learning Centers &
Schools
Online Degree
Services
Online Learning
Future Business Initiatives
An integrated learning platform: Further enhance leading position in online education
18
From CEDU current vertical offerings to an more interactive learning platform
Provide premium personalized tutoring services through both online and offline services
Provide international Elite programs to meet strong going-abroad demand
Develop online contents to meet future mobile phone, iPad-type and IPTV demands
SNS Online Degree
Test prep
Training Int’l Elite
Prog.
14.8 14.1
23
29.6
37.4 41.8
24.8 27.5
0
10
20
30
40
50
2004 2005 2006 2007 2008 2009 1st half
09
1st half
10
(US$ in mm) Online Degree Programs Net Revenue Online Degree Programs net revenue
grew by 12% in 2009, and 13.6% in
1st half 2010 from $24.5mm in 1st half
of 2009
Learning Centers Network net
revenue growth over 50%
101 Online Tutoring continues to
experience strong growth
Private Schools recorded strong
enrollment growth upon completion
Anqing campus 0
1
2
3
4
5
Online tutoring Private schools Int'l curr
2008 2009 1st half 2009 1st half 2010
39%
43%
27%
Net Revenue 2008 vs. 2009 and 1st half 2009 vs. 1st half 2010 (US$ in mm)
Growth: 13.6% CAGR: 23%
Growth
27%
Growth
60%
Decline
30%
Solid Revenue Growth in Core Segments
19
($ millions) FY 2009 Margin 1H 2010 Margin
Net Revenue $52.0 $27.5
Gross Profit $31.7 61% $17.8 65%
Adj. EBITDA $16.0 31% $9.3 34%
Adj. Op. Income $13.6 26% $7.8 28%
Adj. Net Income $6.9 13% $3.7 14%
Adj. Diluted EPS $0.43 $0.21
Cash and term deposits and short term investment as of Jun. 30, 2010 was approx. $54mm,
or $3.10 per ADR
Share price per ADR: $6.96 (Sep 13, 2010)
Number of ADRs outstanding: 17.4mm
Market cap: $111mm
Expanding operating margins
20
Expanding Profit Margins
($ in millions) Value
Cash $54
Private Schools Buildings & Land (at cost) $16
Headquarter & JV Real Estate (CEDU portion
only) (at cost)
$15
Cash and Selected Assets $85
Market Cap (09/13/2010)
$111
Note : Real estate and land value acquired before 2007 were appreciated 1 to 3 times.
ChinaEdu is undervalued by a wide margin
21
Asset Value
(US$) (1) 2008 2009 2010 Analyst
Consensus
Sept. 13,
2010
EPS diluted $0.20 (2) $0.29 $0.36
Growth% 48% 22%
Cash $3.05 $2.89 $3.09
Stock price (3) $8.55 $5.10 $7.57 $6.96
P/E ex. Cash 27.8x 7.5x 12.6x 10.9x
CEDU’s stock price has remained flat while our earnings continues to grow
22
Note:
(1) All amounts in US$ are translated using RMB6.7815 to $1.
(2) Added back goodwill and intangibles impairment charge.
(3) Stock price is stock price at the beginning of each year
EPS and Valuation Metrics
23
Trading Comps – CEDU is Undervalued
Given the company’s leading position in online degree and K-12 tutoring market
(high barrier to entry), as well as strong footsteps in learning center network and
int’l programs, the company’s value is not capitalized
CEDU Mean Median
Enterprise Value/Revenue
2010E 1.4 x 3.1 x 3.4 x
Enterprise Value/EBITDA
2010E 4.1 x 13.7 x 14.4 x
Note:
(1) From BMO Capital Market Oct. 26 estimation.
(2) Trading comparable companies include New Oriental, Anhanguera , TAL educaiton, Estacio, Embow, SEB Sistema,
Raffles Education, Kroton, ChinaCast, China Distance Education, ATA, CIBT, Noah Education, Global Educaiton & Tech
Management Position Background Years
at Co.
Julia Huang Chairman, CEO Senior Manager, Ernst & Young (NY)
MBA, Columbia Business School
11
Shawn Ding Director, President &
COO
CTO, Infostream Software
Director of Internet Development, Automatic
Data Processing, Inc.
MA, New Jersey Institute of Technology
9
Zonglian Gu Director, Dean of
Renmin Univ. Online
Professor of Renmin University
BA, Renmin University
11
Wen Liu VP of Technology Deputy GM, Beijing MoVision Technologies
PhD, BS, Beijing University
6
24
Experienced management team with Sino-U.S. backgrounds
Management Team
Shawn Ding
COO
(+86) 10-8418-6655 ext 2001
25
Please visit our investors relations website at http://ir.chinaedu.net for additional
information
Thank You!