china social media trends 2012

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1. GAMIFICATION Gamification + Community Building = Brand Engagement

You’ve all heard of Facebook’s Farmville and the 50+ million people that play it every day…

BUT Did you know Sina Weibo launched its gaming portal in July 2011 and already counts 22 million active game users? Keep your eyes open in 2012. China’s here to work hard and play hard.




2. QR CODES Shopping anywhere, anytime

After Tesco in South Korea overtook all its competitors in just a few months with the introduction of QR codes, it was only a matter of time before China’s e-commerce giant ‘YiHaoDian’ introduced subway-based virtual supermarket shopping. By scanning the QR code with a Smartphone, busy Chinese workers can make the most of the waiting time during their commute by grocery shopping. Expect mobile e-commerce to take over China in 2012.




3. ONLINE REVIEWS One good review beats a thousand ads

2011 saw the online travel rating site TripAdvisor hitting 50 million reviews. Pretty big result, but what was going on in China at the same time? With local review sites like: Douban (music, books, movies) 56 million users DianPing (restaurants) 42 million users We can only imagine how big online reviewing is going to get. Plus, Chinese people love to comment on absolutely anything and everything, they need no encouragement.




4. SOCIALIZING SPORTS

It’s now clear to sports fans from across the world that all signs point to a great year for Chinese football, especially with the big money takeover of Shanghai Shenhua FC, attracting Premier League stars such as Nic Anelka. Can you guess what the biggest source of information for them is going to be? You got it: Weibo. The speed and ease of delivery makes Weibo the perfect platform to discuss sports news, it has what we like to call: the Share-Factor. The owner of Shanghai Shenhua FC already has over 4 million followers! With the Summer London Olympics, there’s definitely much more to come with social media and sports.

2012: Rise of the Chinese football empire?




5. TOYS FOR TABLETS

Apple stated that in 2011 they sold every single iPad they could produce. It was only a matter of time before the tablet became a trend for both the elderly and the young. In a country where mothers, with increasing disposable incomes, are only allowed one child, there is no doubt that merging real life toys with virtual platforms is going to be one of the 2012 mega-trends. After all, the youngest Chinese generation are known as the little emperors.

When Barbie becomes vintage….







Thank You

china social media trends 2012

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