china europe international business school - zurich campus ...managing a multi-campus business...

briefing

06

theLINK Volumes 5&6, 2015

CEIBS Zurich Campus was a buzz of activity on December 12 as a group of about 60 high level Chinese executives gathered for CEIBS CEO

Summit 2015. The largest event on Campus since the

Lorange Institute of Business Zurich (LIBZ) was acquired, the summit was also seen as a

quasi opening of CEIBS’ European base.See our Cover Story for complete

coverage, but for now here are a few highlights:

Zurich Campus Hosts CEO Summit

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3

2

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1 European President Pedro Nueno and Dean Ding Yuan.

2 Chinese President Li Mingjun

3 Selfies were popular throughout the day.

4 Peter Lorange

5 Dr Walter Edelmann, Global Investment Strategy Director, USB Wealth Management

6 Professors George Kohlrieser and Jack Wood

7 Digital networking

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6

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5

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The Deputy Secretary General

of the Shanghai Municipal

Government Jin Xingming

visited CEIBS Shanghai Campus and

met with school leaders on August

10. Mr Jin shared details of recent

initiatives by the Shanghai Municipal

G o v e r n m e n t t o h e l p p r o m o t e

innovation in Shanghai and further

develop the city into an international

financial centre. He also spoke about

the important role that CEIBS can

play in strengthening the relationship

between the government and financial

sector.

Shanghai Government Leader Visits

CEIBS Welcomes Shen Xiaoming

Me m b e r o f t h e S t a n d i n g

C o m m i t t e e o f t h e C P C

Shanghai Branch and Party

Secretary of the CPC Pudong New Area

Branch Shen Xiaoming praised CEIBS

for the important role it has played in the

economic transformation of the Pudong

New Area and Jinqiao Development Zone,

during an inspection tour of the school

on October 27. CEIBS Chinese President

Prof Li Mingjun, Vice President and Dean

Prof Ding Yuan and Vice President and Co-

Dean Zhang Weijiong met with Mr Shen

during his visit, and President Li reported

on the school’s most recent development

milestones.

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“Vitamin CEIBS”

Alumni companies in Qingdao

were the first beneficiaries of an

innovative new multi-module

management course the school has designed

for mid-level managers that began on

October 10. Besides Qingdao, the course will

be offered to alumni company executives in

Jinan, Xian, Zhengzhou, and Nanjing. It is

the first time that the school is offering this

type of off-campus Executive Education

course.

Speaking at the course launch ceremony

in Qingdao, CEIBS Chinese President

Professor Li Mingjun explained that the

success of a business school depends largely

on how successful its alumni enterprises

are, and that this new course aims to help

alumni companies across China deepen the

management skills and knowledge of their

staff. Associate Dean (Executive Education)

and Professor of Marketing Wang Gao said

the course aims to give alumni enterprises a

dose of “vitamin CEIBS”.

The course was held at the Scitae

Business School’s Ba Da Guan Campus in

Qindao, which is also providing an office for

CEIBS Alumni Association Qingdao, making

it the first alumni group with a fixed office. A

ceremony was held there October 10 to mark

the office opening.

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Finance + Internet = Innovation

CEIBS is the first ever business

school to provide support for

MBA students with a platform

that combines f inancia l instruments

with mobile Internet technology. Jointly

established by CEIBS alumni company

Noah Holdings and its Internet finance

subs id iar y company Ca i Fu Pa i , the

non-profit financial aid project CEIBS-

Noah Di Shui Quan will complement the

school’s existing scholarship system by

providing low-interest loans to students

who only need to repay the interest, not

the amount borrowed. A number of CEIBS

alumni and professors have already given

a commitment to provide seed funding

for the project through donations or

interest free loans. A launch ceremony for

the platform was held on October 20 at

the Shanghai Campus. The hope is that

students from the MBA 2018 Class will be

able to benefit from the project next year.

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Global Business Execs Attend CEIBS IAB Meeting

A number of the impressive group of

global business leaders that make up

CEIBS International Advisory Board

shared their advice with school leaders on

managing a multi-campus business school,

and providing better service to the increasing

number of Chinese companies going abroad

during the board’s annual meeting at the

Shanghai Campus on October 30. They shared

their strategy and advice on how to successfully

expand abroad. Naturally, much of the advice

centred on the school’s recently established

Zurich campus, the result of the Friends of

CEIBS Foundation’s acquisition of the Lorange

Institute of Business.

There were presentations by: TCL CEO

and Co-Founder Li Dongsheng; Founder

and Chairman of Shenzhen Mindray Bio-

Medical Electronics Xu Hang; Managing

Partner of Corporate Perspectives Richard

Thoman; Chairman of AVIC International Wu

Guangquan; Former CEO, Managing Director/

Vice-Chairman, Tata Motors Ravi Kant as well

as CEIBS leaders.

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Celebrating 40 Years of China-EU Ties

2015 was the 40th anniversary

of diplomatic ties between

China and the Europ ean

Un i o n s o C E I B S m a r k e d t h e

occasion with several events that

brought together high level officials

a n d re n ow n e d a c a d e m i c s a n d

business leaders from both sides.

Former European Commission

P r e s i d e n t R o m a n o P r o d i ,

C h a i r p e r s o n o f t h e C h i n a

A s s o c i a t i o n f o r P r o m o t i n g

Democracy Yan Junqi, and Founder

of Chengwei Capital Eric Li were

among the speakers at a CEIBS-

organised sy mposium on what

lies ahead for Sino-EU ties. The

Shanghai Institutes for International

Studies (SIIS), one of the Top 10

think tanks in China in the field

of international diplomacy, co-

organised the event which was

held at the Shanghai Campus on

November 6.

C E I B S C h i n e s e P r e s i d e n t

Professor Li Mingjun spoke about

the role the school has played in

fostering EU-China ties over the

last two decades and its eagerness

to continue this trend in the years

ahead. SIIS President Professor

Chen Dongxiao spoke of the need to

focus more on empathy in building

m u t u a l t r u s t b e t w e e n t h e E U

and China. CEIBS Vice President

and Dean Ding Yuan moderated

discussions, while Founder of the

Euro-China Forum David Gosset

moderated a Q&A session.

Meanwhile, CEIBS Executive

Director Global Initiative Annette

Nijs addressed the third meeting of

the China-EU High-Level People-

to-People Dialogue Mechanism

in Brussels on September 15. Co-

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chaired by China’s Vice Premier

L i u Ya n d o n g a n d E u r o p e a n

C o m m i s s i o n e r f o r E d u c a t i o n ,

Culture , Youth and Spor t Tibor

Na v r a c s i c s , t h e m e e t i n g i s a n

important platform for enabling

the leaders of both sides to forge

partnerships that promote peace,

growth, reform and civ i l isat ion.

N i j s ’ a d d r e s s r e i n f o r c e d t h e

importance of CEIBS’ role in the

EU-China relationship, outlined the

contributions that CEIBS has made

to EU-China relations over the past

20 years, and highlighted some of

the investments that CEIBS alumni

companies are making in Europe,

as increasing numbers of Chinese

companies go global.

N i j s r e c e i v e d t h e C h i n e s e

Government Friendship Award on

September 30 from China’s Vice

Premier Ma Kai, and she joined other

award recipients for a meeting with

Premier Li Keqiang. The highest

honour g iven to foreign exper ts

in China, the Fr iendship Award

recognises indiv iduals who have

made outstanding contributions to

China’s economic and social progress.

CEIBS European President Professor

Pedro Nueno received the award in

2009.

The important role that CEIBS

has played in Sino-European ties

over the last two decades was also

highlighted by Dean Ding when he

addressed attendees of the China-

European Union Higher Education

Cooperation Forum on October 23

in Beijing. In his opening remarks

at the Forum, EU Ambassador to

China H.E. Hans Dietmar Schweisgut

cited CEIBS as a successful model for

China-EU cooperation in education.

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Global Management Forum

Transforming African Economies

Re n ow n e d a u t h o r Ke v i n

Kelly, management guru

H e r m a n n S i m o n , A n t

Financial’s Chief Strategist Prof Chen

Long and Co-Director of CEIBS

Centre for Globalisation of Chinese

Companies Prof Wang Gao were the

keynote speakers at the CEIBS Global

Management Forum held on October

28 at the Shanghai Campus. “Changes

and the New Normal in the Business

World” was the focus of discussions.

The challenges of developing

economic growth, that is

also sustainable, in Africa

was the focus of an Executive Talk by

Director of Policy Advisory Service

at the Africa Centre for Economic

D e ve l o p m e n t Tr a n s f o r m a t i o n

(ACET) Dr Edward K Brown. The

venue for the November 19 event

was CEIBS Africa facility in Accra

Ghana.

Hermann Simon Kevin Kelly

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Consuls General and Heads of Chambers of

Commerce residing in Shanghai were guests

at the CEIBS Shanghai Campus on September

7 for a forum that presented findings from the CEIBS

Centre for Globalisation of Chinese companies. An

initiative of the school’s Management Committee,

the evening underscored the importance with which

CEIBS regards the Diplomatic Corps and the wider

business community.

The Centre’s study focused on what it calls the

“light touch” model used by Chinese firms who

venture abroad. Throughout the evening, faculty and

representatives of Chinese firms that have gone global

provided concrete examples of why this light touch

is a win-win for both the acquirer and the firm being

acquired. CEIBS Chinese President Prof Li Mingjun

and Vice President & Co-Dean Prof Zhang Weijiong

also participated in the event.

Diplomats Discuss Globalisation

Pan Xueping

Christian Neuner

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CEIBS MBA & GEMBA Still Top Global Rankings

The CEIBS Global EMBA (GEMBA) and

MBA programmes continue to lead key

global rankings. The Financial Times

ranked CEIBS GEMBA #16 worldwide in its

latest global rankings announced in October,

making this the 6th consecutive year that

GEMBA has featured among the world’s Top 20

EMBA Programmes. Meanwhile the CEIBS MBA

Programme has maintained its #1 position across

three major international surveys. It ranked #1

in Asia for the second year in a row, according to

the latest rankings from Bloomberg Businessweek.

It is also the top-ranked Asian programme on the

Forbes list and first on the Financial Times’ list of

2-year programmes.

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Family Business Succession

CEIBS 4th China Family Heritage

Forum 2015 drew a packed house

eager to hear renowned scholars and

family business leaders from home and abroad

weigh in on innovation in family business

succession.

The “CEIBS-Shanghai Trust Approaches

to Wealth Accumulation: White Paper on

Wealth Management of Chinese Private

Family Businesses” was also released during

the July 11 forum. The paper explores the

investment needs, risk diversification, cross-

border assets and inherited wealth of Chinese

business owners with assets above RMB10

million. It was released by CEIBS Vice President

and Co-Dean Professor Zhang Weijiong,

Chairman & General Secretary of Shanghai

International Trust Pan Weidong, Co-Director

of CEIBS Centre for Family Heritage Professor

of Management Jean Lee and Vice General

Manager, Shanghai International Trust Zhang

Xiaojun. The forum was co-organised by

ifeng.com and the Exclusive Strategic Partner

was Shanghai Trust.

Zhang Weijiong Jean Lee Oliver Rui Snow Zhou

Raphael Amit Rong Hailan Elliott Donnelley Cai Hongqing

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Entrepreneurship Advice from Huang Nubo

Ch a i r m a n o f B e i j i n g

Zhongkun Group Huang

Nubo (EMBA 1996) spoke

on “Entrepreneurship Spirit and

Dilemma of Wolf Totem” at the July

24 CEIBS Alumni Forum held at the

Shanghai Campus.

Hu a n g e x p l a i n e d t h a t t h e

difference between “businessmen” and

entrepreneurs is that entrepreneurs

innovate but businessmen do not.

He also spoke of the dark side of

the entrepreneurial spirit, which

requires that one must be “ruthless”

when launching a business and

hold onto that ambition to expand.

Huang compared this tenacity to the

nature of a wolf, but warned that if

ambition goes too far, or people who

are unprepared for entrepreneurship

rush to launch a start-up, it could

be dangerous. This is the dilemma

explored in Wolf Totem, a bestselling

Chinese novel recently adapted for

film, Huang said. He added that he

is exploring ways to combine the

Chinese entrepreneurial spirit with

Confucianism and Buddhism to solve

this problem, as both these belief

systems stress the importance of

doing kind deeds for others.

On behalf of the school, CEIBS

President Li Mingjun presented the

first CEIBS gold coin – called the

“CEIBS Yuan” – to Huang as a token

of gratitude, and in recognition of

both his philanthropy and excellent

contribution to the conservation of

cultural heritage. The CEIBS Gold

Coin is CEIBS President Pedro

Nueno’s personal donation to the

school. He designed and ordered the

limited edition coins made of pure

gold. Organised by the CEIBS Alumni

Relations Office, the event at which

Huang spoke was sponsored by Future

Land. Director of the Alumni Relations

Office Wang Qingjiang moderated.

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CEIBS at WEF Summer Davos

Global Leadership Fellows Programme

A delegation of CEIBS faculty was

among the 1,500 business leaders and

government officials from around

the world who attended the World Economic

Forum (WEF) Annual Meeting of the New

Champions in Dalian September 9 to 11.

While there, CEIBS Chinese President

Professor Li Mingjun met with several CEIBS

alumni, strategic partners, and senior business

leaders who were also participating in the

event. Co-Director of the CEIBS Centre on

China Innovation & Associate Professor of

Management Han Jian facilitated a Mapping

Solutions session titled “Employment, Skills and

Human Capital”. She also facilitated a session

on China’s Innovation Journey. CEIBS Dean

Emeritus Professor Hellmut Schütte was also in

Dalian for the WEF meeting.

The 2015 CEIBS-World Economic Forum

Global Leadership Fellows Programme followed

Summer Davos. It brought the World Economic

Forum’s Global Leadership Fellows, who come

from more than 25 countries, to the CEIBS

Shanghai Campus to gain theoretical and

practical insights into Chinese business and

society through a combination of company

visits and classroom lectures. The four-day

programme was titled “Insight into China”. The

company visits included EY (formerly Ernst &

Young), which hosted a Dialogue on the New

Silk Road, and Google, which hosted a Dialogue

on Innovation.

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Online Education Micro Forum

Combining online and offline

learning is the most effective

way for schools and other

educational institutions to embrace

the digital age, according to experts

who spoke at a Micro Forum on online

education at the Beijing Campus

on October 31. The audience itself

reflected this hybrid philosophy – 100

attendees were present in Beijing while

another 200 joined via the Internet.

S p e a k e r s i n c l u d e d C E I B S

Associate Dean and Essilor Chair

Professor of Accounting Xu Dingbo,

Deputy General Manager of CEIBS

Business Online Audrey Wu, CEO

of yunxuetang.com Ding Jie (EMBA

2004), and Vice President of China

Culture Industrial Investment Fund

Ye Chunyan.

Ye Chunyan offered an investor’s

perspective of the online education

market. She stressed the importance

of having high quality content,

and sa id tha t an advantage o f

online education platforms is that

they can serve a larger number of

students than traditional classroom

programmes. Ding Jie introduced

Yunxuetang.com’s business model. A

leading online platform for corporate

training, the company has developed

a vertical platform that offers a user

community, long-distance coaching,

and offline guidance in addition to its

online corporate training.

CEIBS Business Online focuses

on offering courses in management

and leadership with content made

available through several popular

digital platforms including WeChat,

mobi le apps , and a t radi t ional

PC-based onl ine p lat form. Wu

explained that CEIBS’ current online

educational model blends online and

offline learning, with online used for

systematic and strategic knowledge

and offline used to reinforce those

lessons. She said successful online

learning experiences have four key

elements: an inspiring atmosphere,

e f f e c t i v e i m p l e m e n t a t i o n , a n

assessment of incentives, and the

opportunity for students to practice

what they have learned.

Prof Xu Dingbo

Audrey Wu

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