china education market immersion - holoniq · the china education market immersion program is a...

INDIA 2019. GLOBAL EXECUTIVE IMMERSION PROGRAM

5 October 2019. Subject to Change 1

China Education Market Immersion Program Agenda and Overview

Beijing. Saturday 23rd November – Wednesday 27th November

The China Education Market Immersion Program is a five-day intensive course in Beijing, bringing together education leaders from around the world to gain an in-depth understanding of the world’s most dynamic education market and identify opportunities.

Program Faculty and Expert Presenters

Faculty and presenters on the Immersion are in-country experts in their field. From founders, CEO’s and Executives of education companies, start-ups and growth organizations, to academics from the most prestigious institutions.

Program Faculty and presenters are able to provide both a high-level strategic overview of the market and its dynamics as well as engaging in strategic discussions about specific trends and opportunities they see in the market. Presenters will provide strategic insights into their own organisation, high level market analysis, data and case study examples.

About HolonIQ

HolonIQ is a global education market intelligence firm to power decisions that matter. Our mission is to connect the world with the technology, skills and capital to transform education through access to the most comprehensive education innovation dataset, intelligence tools and global network of people and ideas.

About JMDedu

JMDedu is a leading B2B EdTech Media in China, that informs and connects business professionals through our reports, events, and information

services. Our mission is to drive the advancement of education. Our network is across education industry in China as well as globally — entrepreneurs, investors, startups, educators, business-decision makers, and policy-decision makers.

Program Participants

The Program is designed for senior individuals and teams wanting to better understand and connect their growth to the China education market. A maximum of 30 participants will be selected on a competitive basis to join the program. Typical participant profile on HolonIQ Immersion Programs:

Education Leaders and Entrepreneurs who seek to better understand the opportunity that China presents for their organization’s growth.

Technology and Innovation Leaders in universities, school systems, government and education companies seeking to gain first-hand experience of China’s technology and business model innovations.

Strategy, Investment and Growth Professionals seeking to gain insight into the China education market size, shape and dynamics, to assess models for engagement and make in-country connections.

CHINA 2019. GLOBAL EXECUTIVE IMMERSION PROGRAM


PROGRAM AGENDA - SATURDAY 23 NOVEMBER

Venue: Beijing Convention Centre Hotel

Time Description

12:00 Welcome Lunch. The program kicks off with a welcome lunch. Participants will get to know each other, be introduced to program staff and Faculty.

13:00 Welcome & Program Overview. Schedule and logistics. Program materials will be distributed and ‘China ready’ activities will prepare participants for communicating and getting around.

13:30 China: Setting the scene. This session provides an overview of the drivers of growth and change in the China education/EdTech Market in a global context. A comprehensive Market Map and analysis of investment activity, market structure and trends including information about key providers and investors.

14:00 K-12 Market in China. In-market experts who are leading significant education operations in China will walk through the structure, funding and trends in PreK-12 education in China. Key players, market size, innovation trends and growth opportunities and challenges will be discussed.

14:45 After-School Tutoring and Test Prep represent the most well-funded areas in education with more venture capital flowing to this part of the sector than almost any other in China. Artificial Intelligence is now deeply embedded into learning and testing, making for a highly competitive and eminently scalable opportunity. Hear from these leaders about the opportunities and challenges in this part of the market.

15:30 Short Break – Tea, Coffee & Snacks

15:45 Higher Education & International Education: There 20m university and college students in China, with 1.5m studying overseas and half a million international students studying in China every year. This presentation provides an overview of the higher education system in China, structure of the market, including volume, international engagement, trends and policy environment, funding, technology trends, key opportunities and challenges.

16:30 Vocational & Adult Upskilling Market: There has been a recent policy and funding focus on vocational education and adult upskilling in China with government setting aside USD $15B to expand the vocational system. In addition to support for vocational schools, the government is encouraging universities and enterprise to collaborate more deeply on workforce training. This session will provide an overview of the upskilling and vocational market in China, including market structure, key players, future trends and opportunities.

17:15 Group Discussion Q&A - Joined by Day 1 Faculty, the group will debrief Day 1 and discuss issues relevant for their objectives for China.

17:30 Drinks on Site. Participants, faculty and invited guests relax over a pre-dinner networking.

18:00 Depart for Dinner Venue. A coach will take participants to a classic Chinese restaurant for the welcome dinner.

18:30 Welcome Dinner. The cohort will enjoy a classic Chinese meal, joined by faculty, staff and invited guests. Participants will be back to their hotel by 21:30.



PROGRAM AGENDA – SUNDAY 24 NOVEMBER

Venues: Beijing Convention Centre Hotel, External Venues

Time Description

08:30 Participants meet at the Hotel Foyer

09:00 Culture and doing business in China

This session will explain key concepts in the Chinese culture and the implications for doing business in China. The ways in which culture influences everyday business dealings, negotiation and relationships is covered.

Yujia Li – Global Business Development, JMDedu

09:45 Legal Considerations. The focus of the session is to provide an overview of the legal considerations for doing business in China. As part of the session, we will discuss entity forms, structuring options, cross-border scenarios, tax policy, moving money in and out of China. Henry Yin – Partner, Cooley

10:30 Operating in China. Information and advice from in market experts who will provide an overview of what it takes to enter and grow an education business in China. The discussion includes different operating models, partnering options, channels to market and business development, HR and staff. Kim Morrison – CEO, Grok Global

11:15 Short Break – Tea, Coffee & Snacks

11:30 Education Policy & Regulation. Over the past few years we have seen significant regulatory activity in China’s education landscape. Whether for online or offline, accredited or non-accredited programs and operators, the Chinese regulatory environment is changing. Hear from experts about what’s likely in the future and what this means for education providers.

Sophie Chen – China Country Manager, Discovery Education

12:00 Operating in China: Experiences from the field. Hear from entrepreneurs in China about what it takes to succeed in one of the world’s largest and fastest growing education and technology markets. This future-focused session provides participants the opportunity to engage with those earlier stage companies who will be delivering education solutions for China’s future learners.

Panel of Education Entrepreneurs Operating in China

12:45 Lunch & Networking Presenters and participants continue the discussion over a light lunch

13:30 Bus departs.

14:30 AI in Education Masterclass. Join Faculty, students and invited guests to this 2-hour masterclass event focusing on the ways in which Artificial Intelligence is impacting all parts of the education, training and talent value chain. Those who are using AI in learning and business processes will outline how it is impacting outcomes.

16:00 Afternoon Tea & Networking.

17:00 Depart Venue

18:00 VIP Event – GET Summit.

Join 150 VIP’s at the GET Conference opening event. Mingle with Chinese and international education leaders, EdTech CEO’s and Investors. Exchange business cards and set up 1:1 meetings for the following day. Introductions can be organized.



PROGRAM AGENDA – MONDAY 25 NOVEMBER

Venues: GET Conference, Beijing National Convention Centre

Program Participants are registered as VIP Guests at the GET Conference, China’s leading EdTech Conference in its fifth year. The GET Conference is a gathering of thousands of Chinese and International education, investor and EdTech leaders and innovators. GET 2018 attracted almost 300 speakers and 13,000 visitors from 32 countries. Check the GET website for program updates: https://get2019.jiemodui.com

• 10 Tracks: 10 tracks focusing on learning and social-well being, enterprise development, vocational education, competence-based learning, global perspectives, professional developments, efficacy of learning product, higher education etc.

• Workshop: 1.5 hour interactive workshop and masterclass to engage attendees with your product and services.

• Expo: 5,000 square meters exhibition with 12000+ visitors from the education and technology industries. • GET-China Workshop: Market entry strategy session with experienced industry experts on how to expand

your business into China, to understand Chinese learners, to find the right partners, and to join the insider community.

Time Description

08:45 Participants gather in the Hotel Foyer

09:00 Register @ GET

09:30 GET Programming – Keynote speakers, Conference Sessions + Expo

Attend presentations of your choice, visit the EdTech Expo with hundreds of companies showcasing their products, and get a feel for the innovation happening in China EdTech.

Ni Hongjing – Deputy Director, Shanghai Municipal Education Commission

Andreas Schleicher- Director, Education and Skills, OECD Ben Kornell – CEO & President, AltSchool

Yunfeng Bai – President, TAL

Feng Zhou – CEO, Youdao Netease

Vikas Pota – Group Chief Executive, Tmrw Digital

Other speakers to be announced

12:30 Lunch Break and Private meetings

Catered lunch is available for GET VIP Guests

13:15 GET Programming – Keynote speakers, Conference Sessions + Expo

Attend presentations of your choice, visit the EdTech Expo with hundreds of companies showcasing their products, and get a feel for the innovation happening in China EdTech.

Luis Von Ahn – CEO & Co-Founder, Duolingo

Stavros Yiannouka – CEO, WISE

Junjie Shang – VP Graduate School of Education, Peking University

Other speakers to be announced

18:00 Free Evening (Exclusive networking dinner TBC)



PROGRAM AGENDA – TUESDAY 26 NOVEMBER

Venue: Rosewood Hotel, Beijing

The HolonIQ ‘Future of Education and Workforce’ Summit Series convenes 1,000 leaders across nine invitation-only events around the world, generating ideas, delivering insight, and making the connections that help shape the new learning and talent economy. The Beijing Summit will bring together the top 100+ education and technology innovation leaders, executives, investors and entrepreneurs who are the driving force behind the largest EdTech market globally. Expect exclusive data and research with fireside chats and interviews with CEO’s of leading China education disruptors and incumbents, sessions with the entrepreneurs shaping tomorrow’s education and talent landscape and investors who are fueling and supporting innovation. The Summit program and formal dinner are designed to maximize networking opportunities for program participants.

Topic Description

09:30 Registration & Coffee

10:00 Summit Program Commences.

Global Education Tipping Points - Gradually then Suddenly. Asia’s rapid rise and cross-border live-online tutoring markets. US admissions, student debt, and political pressure. Europe’s inertia and momentum. Africa’s Next Billion. Global student flows in a de-globalizing world.

Advanced Technology. AI’s Potential to Transform Learning & Talent Acquisition. AI and data’s influence on learning processes. Smart Content and Intelligent Instruction. Testing & Assessment.

MOOCs, OPMs & Bootcamps. The rise and rise of last-mile learning. New models, new moves. The rise of skills verification and the reshaping of the post-secondary landscape

Talent, Workforce & Automation into the Fourth Industrial Revolution. Enterprise is moving up the human capital value chain to enable digital transformation, re-skilling and contingent workforces.

Buffet Lunch

Benchmarking China: The global influence of China’s education strategy. Benchmarking national AI and STEAM policies. Domestic Venture Capital and Private Equity plays. Western Capital Market’s long on learning, short on opportunities.

Venture Capital and Private Equity. Global Flows, Turnarounds and Exits. Emerging trends in financing education. ISAs and institutional accountability. Regional and cross-border venture capital flows. PE’s bricks and mortar obsession.

School’s Out: The Pre-K boom, mega-school networks and alt. models Avenues, GEMS & Whittle – the global mega school market. $50B in fees and 10,000 International Schools later. EdTech’s influence on the booming Early Childhood learning Market.

Evolution or Revolution? Digital Transformation of K12, VET and HE. Digital innovation is coming, ready or not – whether evolution or revolution is yet to be seen. What will the post-secondary landscape look like in 10 years and which models will win?

17:30 Program Closes. Cocktails from 5.30pm – 7pm

19:00 Networking Dinner. 7pm – 10pm



PROGRAM AGENDA – WEDNESDAY 27 NOVEMBER

Venues: Day 5 Venue

Time Description

08:00 Participants meet at the hotel Foyer

09:00 Site Visit 1 – TAL

We will visit TAL’s impressive facilities, experience AI driven instruction and incubation initiatives and hear from the TAL executive and investment teams.

TAL Education Group, founded in 2003, is a leading K-12 after-school tutoring services provider in China. Listed on the NYSE, TAL has a market capitalization of $20B, making it the one of the largest education companies in the world. TAL has over 30k employees and 4.5M enrolments and is also one of the most active EdTech investors with over 100 investments in their portfolio, 10% from outside China. Notable investments include Minerva, Vedantu, DaDa, Babytree, CodeMonkey, EdSurge and Knowbox.

11:00 Site Visit 2 - VIPKid

Visit the HQ of VIPKid and hear from one of the most well-known online tutoring companies in the world.

VIPKid is one of China’s largest EdTech startups, valued at over US$3b. VIPKid delivers online English language training by connecting fluent English-speaking teachers with Chinese students. We will hear from VIPKid management and gain an insider’s perspective on the business model and deployment of technology.

12:30 Site Visit 3 – TO BE FINALIZED

14:30 Workshop. Build your China Strategy.

This workshop provides a structure for participants to evaluate their China options and build a roadmap for further evaluation or engagement. Whether you’re considering entering the market, identifying partners or ‘suppliers’, this session will provide clarity of purpose and next steps.

16:00 Program Wrap-up & Evaluation

The Immersion Program officially finishes at 4.00pm. Participants can continue optional 1:1 discussion with Program Directors about your China strategy.

17:00 PROGRAM CLOSE

china education market immersion - holoniq · the china education market immersion program is a...

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