china automobile market & baic products - umtri · china automobile market & baic products...

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China Automobile Market

& BAIC Products

Nov. 2016

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Data Source and Car Segment Criteria

Data SourceStandard

Data Reference

2011~2015 China Association of Automobile Manufactures（Incl. Export, Excluding

Import）

2011~2015 Information Handling Services Global Sales Data（ Incl. Export ）

China Association of Automobile Manufactures Data：→ Passenger Car：Sedan, SUV, MPV and Mini Bus→ Commercial Car：Bus, Truck , Semi-Trailer Towing Vehicle

Information Handling Services Data：→ Passenger Car ：Car、SUV、MPV、Mini MPV、Sports Car→ Commercial Car ：VAN、Pickup、Light Bus、Light Truck、Mini Bus、Mini Truck、

Others

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Table of Contents

1. General Overview of China Automobile Market

2. BAIC Group & Products

3. Trend of JD Power IQS

4. Prediction and Summary

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1-1. China will continue to be the biggest Auto market in the world

Sales. （M Unit.）

Data source：Information Handling Services, Inc.

M/S 2011 2012 2013 2014 2015 Others 30.6% 31.7% 30.2% 28.9% 26.8% North America 20.2% 21.5% 22.1% 22.6% 23.5% Europe 25.5% 22.9% 21.6% 21.2% 21.4% China 23.8% 23.9% 26.2% 27.3% 28.3%

n China surpassed Europe and North America in 2012, becoming the biggest regional auto market. China owns

approximately 30% of the global market share in 2015.

n China year to year growth rate has been slowing down to single digit during 2014&2015.

Y o Y Growth

5

21,984 23,492 24,598

n From 2011 to 2015，Passenger Car sales volume in China kept a fast growing rate while Commercial Car kept trending

down.

1-2. Passenger Car market keeps growing in China

19,306

M/S 2011 2012 2013 2014 2015

Commercial Car 21.8% 19.7% 18.4% 16.1% 14.0%

Passenger Car 78.2% 80.3% 81.6% 83.9% 86.0%

Data source： China Association of Automobile Manufactures

Y o Y Growth

Sales. （ K Unit.）

18,505

6

Sales. （K Unit.）

12,21416,304

18,36920,047

1-3. n SUV has doubled its market every two years with a growing rate of more than 45% during the past three years,

thus bringing the its market share to reach a higher level together with MPV.

M/S 2011 2012 2013 2014 2015MPV 4.1% 3.7% 8.0% 10.4% 10.5%SUV 13.0% 15.1% 18.3% 22.2% 31.0%

Sedan 82.9% 81.2% 73.7% 67.4% 58.5%

13,239

Y o Y Growth


SUV sales volume , followed by MPV, came up suddenly in China with a sale being doubled every two years

7


10

208

319 328

n BAIC Passenger cars increases in sales during 2011 and 2015，SUV increases significantly

1-4. BAIC Domestic Brand Passenger Cars

68

M/S 2011 2012 2013 2014 2015 Mini Bus 100.0% 68.1% 58.4% 30.1% 14.9% MPV 0.0% 0.0% 7.4% 28.4% 45.0% SUV 0.0% 2.5% 0.5% 2.5% 10.8% Sedan 0.0% 29.4% 33.7% 39.0% 29.3%


Y o Y Growth

8

Y o Y Growth


632 657548

473

n Foton Commercial Car showed a declining tendency in sales volume between 2011 and 2015

1-4. Foton Commercial Car had negative growth these two years

613

M/S 2011 2012 2013 2014 2015

Bus/Coach 4.2% 3.9% 5.1% 7.0% 7.8%

Semi Trailer Towing Vehicle 5.2% 5.3% 7.9% 9.6% 9.2%

Truck 90.6% 90.8% 87.0% 83.4% 83.0%


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1-5. TOP10 Passenger Car of each segment

Rank Model 2015 Share

1 VW Lavida 379 3.2%

2 Nissan Sylphy 334 2.9%

3 VW Sagitar 280 2.4%

4 VW Santana 276 2.4%

5 VW Jetta 275 2.3%

6 Buick Excelle GT 270 2.3%

7 Elantra(Langdong) 267 2.3%

8 Toyota Corolla 254 2.2%

9 Chevry Cruze 246 2.1%

10 Ford Focus 246 2.1%

TTL - 2,827 24.1%

TOP10 Sedan in 2015

Sales. (K Unit.)


1 GW Haval H6 373 6.0%

2 VW Tiguan 256 4.1%

3 JAC Ruifeng S3 197 3.2%

4 Chang’an CS75 187 3.0%

5 BAIC HuanSu S3 181 2.9%

6 Chang’an CS35 169 2.7%

7 GW Haval H2 168 2.7%

8 Nissan X-Trail 166 2.7%

9 Buick Envision 163 2.6%

10 Honda CR-V 157 2.5%

TTL - 2,017 32.4%


1 SGMW Hongguang 656 31.3%

2 SGMW Baojun730 321 15.4%

3 BAIC WEVAN M20 147 7.0%

4 Chang’an Honor 142 6.8%

5 DF Fengxing Lingzhi 117 5.6%

6 DF Xiaokang Fengguang 100 4.8%

7 Buick GL8 79 3.8%

8 JAC Ruifeng 59 2.8%

9 Honda Jade 53 2.5%

10 Chery Karry K50 46 2.2%

TTL - 1,720 82.2%

TOP10 SUV in 2015 TOP10 MPV in 2015

n TOP10 Passenger Car of each segment in 2015


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Displacement 1.2T 1.6L 1.4T

Transmission 7DSG 5MT/6AT 5MT/7DSG

Power（ps/rpm） 110/5,000 110/5,800 131/5,000

Torque（ft.lb/rpm） 168/2,000-3,500 130/3,800 189/1,400-3,500

VW LavidaL/W/H/Wheel base(mm)： 4,605/1,765/1,460/2,610

MSRP(10kUSD)：1.65-2.40


Transmission 7DSG 5MT/6AT 5MT/7DSG

Power（ps/rpm） 110/5,000 110/5,800 131/5,000-6,000

Torque（ft.lb/rpm） 168/2,000-3,500 130/3,800 189/1,500-3,500

VW SagitarL/W/H/Wheel base(mm) ： 4,655/1,780/1,453/2,651

MSRP(10kUSD) :1.98-3.28

Displacement 1.6L 1.8L

Transmission 5MT/CVT CVT

Power（ps/rpm） 126/5,600 139/6,000

Torque（ft.lb/rpm） 129/4,000 146/3,600

Nissan Sylphy/SentraL/W/H/Wheel base(mm) ： 4,631/1,760/1,503/2,700

MSRP(10kUSD)：1.79-2.39

Displacement 1.4L 1.6L 1.4T

Transmission 5MT 5MT/6AT 7DSG

Power（ps/rpm） 90/5,500 110/5,800 131/5,000

Torque（ft.lb/rpm） 111/3,800 130/3,800 189/1,400-3,500

VW SantanaL/W/H/Wheel base(mm) ： 4,475/1,706/1,469/2,603

MSRP (10kUSD)：1.27-2.08

1-5-1. Sedan Market TOP4

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Transmission 6MT/6AT 4AT 6MT

Power（ps/rpm） 150/5,600 163/6,000 163/4,000

Torque（ft.lb/rpm） 176/2,200-4,500 176/3,000-4,500 294/1,600-2,800

GW Haval H6L/W/H/Wheel base(ft)： 4649/1,852/1,710/2,680

MSRP (10kUSD) ：1.33-2.44


Transmission 6MT 6MT/CVT

Power（ps/rpm） 113/6,000 120/6,600

Torque（ft.lb/rpm） 123/3,500-4,500 126/4,000

JAC Reifeng S3L/W/H/Wheel base(ft)： 4,655/1,780/1,453/2,651

MSRP (10kUSD) ：0.99-1.44

Displacement 1.4T 1.8T 2.0T

Transmission 6DSG 6MT/6AT 6AT

Power（ps/rpm） 150/- 160/4,500-6,200 200/5,100-6,000

Torque（ft.lb/rpm） 210/- 210/1,500-4,500 210/1,700-5,000

VW TiguanL/W/H/Wheel base(ft)： 4,506/1,809/1,685/2,684

MSRP (10kUSD) ：3.00-4.74

Displacement 2.0L 1.5T 1.8T

Transmission 6MT 6MT 6AT

Power（ps/rpm） 158/5,500-6,000 170/5,500 177/5,000-5,500

Torque（ft.lb/rpm） 168/4,000-4,500 193/1,950-4,000 193/1,700-5,000

Chang’an CS75L/W/H/Wheel base(ft)： 4,650/1,850/1,705/2,700

MSRP (10kUSD) ：1.39-2.38

1-5-2. SUV Market TOP4

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Transmission 5MT 5MT

Power（ps/rpm） 86/6,000 112/5,800

Torque（ft.lb/rpm） 91/4,400-4,800 123/3,600-4,000

SGMW HongguangL/W/H/Wheel base(mm)： 4,400/1,680/1,770/2,720

MSRP (10kUSD) ：0.63-1.19



Power（ps/rpm） 86/- 102/-

Torque（ft.lb/rpm） 91/- 113/-

BAIC WEVAN-M20L/W/H/Wheel base(mm)： 4,440/1,700/1,783/2,790

MSRP (10kUSD) ：0.60-0.85

Displacement 1.5L 1.8L 1.5T

Transmission 5MT 5MT/5AMT 6MT

Power（ps/rpm） 112/5,800 137/5,600 150/5,500

Torque（ft.lb/rpm） 123/3,600-4,000 156/3,600-4,600 193/2,000-3,800

SGMW Baojun730L/W/H/Wheel base(mm)： 4,710/1,785/1,715/2,750

MSRP (10kUSD) ：0.91-1.39



Power（ps/rpm） 92/- 106/-

Torque（ft.lb/rpm） 101/- 113/-

Chang’an HonorL/W/H/Wheel base(mm)： 4,360/1,685/1,820/2,750

MSRP (10kUSD) ：0.54-0.81

1-5-3. MPV Market TOP4

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M/S

Total Sedan SUV MPV

Market Share evolution Global Vs. Domestic brands

1-6. n Domestic brands are able to raise their market share up to 41%, thanks to their quick switches to SUV and MPV

markets, they lost ground in sedan market due to fierce competition and low profit margin.


The Success of the Domestic Brands mainly in SUVand MPV Markets

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1-7. In China, NEV market begins to show exponential growth

n NEV(New Energy Vehicle) industry in China has experienced the newly born and fast growing two periods. Sales volume

goes up quickly in 2015 and the policies (Incentive and License) will continue to push the sales up.

Data Source：Information Handling Services, Inc.

China NEV market Current Status

Policies encouraging NEV NEV Car Sales Volume during 2011~2015

Sales. (K Unit.)

10 2668

215

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四部委发布《关于进一步做好新能源汽车推广应用工作的通知》

• 纯电动和插电式混合动力乘用车2014年和2015年的补助标准将在2013年标准基础上分别下降5%和10%

国务院办公厅发布《关于加快新能源汽车推广应用的指导意见》

• 破除地方保护政策，鼓励社会资本参与新能源汽车领域

财政部、税务总局、工信部发布《关于免征新能源汽车车辆购置税的公告》

• 对列入《免征车辆购置税的新能源汽车车型目录》的车型免征购置税

四部委部发布《关于新能源汽车充电设施建设奖励的通知》

• 中央财政拟安排资金对新能源汽车推广城市或城市群给予充电设施建设奖励

国务院发布《中国制造2025》

• 是我国实施制造强国战略第一个十年的行动纲领；继续支持电动汽车、燃料电池汽车发展

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1-8. China TOP10 Automobile Manufacturers

n SAIC Motor and Dongfeng Motor Group rank 1st and 2nd place, thanks the joint-venture contribution.

n With the biggest sales volume of Commercial Car, BAIC Motor’s overall sales volume takes the 5th place (4th in revenue).

Automobile Manufacturer Sales Volume in 2015

Ranking Group Name Sales Volume （K Unit） Share in Total Passenger Car

（K Unit）Passenger Car

ShareCommercial Car

（K Unit）Commercial Car

Share

1 SAIC Motor(SGM, SVW) 5,863 27% 5,514 28% 349 14%

2 Dongfeng Motor Group (DF Honda, DF Nissan) 3,834 17% 3,434 18% 401 16%

3 FAW Group (FAW VW, FAW Toyota) 2,844 13% 2,666 14% 178 7%

4 CCAG Group (Chang’an) 2,777 13% 2,353 12% 423 17%

5 BAIC Motor Group (BAIC Hyundai, BAIC Benz) 2,489 11% 1,994 10% 495 20%

6 Guangzhou Automobile Industry Group (GAIC) 1,303 6% 1,297 7% 6 0%

7 Brilliance Auto Group (Brilliance BMW) 856 4% 603 3% 253 10%

8 GW(Great Wall) 853 4% 753 4% 99 4%

9 Anhui Jianghuai Automobile Group(JAC) 588 3% 346 2% 242 10%

10 Zhejiang Geely Holding Group(Geely) 562 3% 562 3% 0 0%

TTL - 21,969 89% 19,522 92% 2,446 71%


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Table of Contents





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2-1. BAIC Group Business Structure

Vehicle北汽绅宝北汽威旺北京现代北汽越野车北京奔驰昌河汽车北汽银翔北汽福田

R&D北汽研究总院北汽越野车研究院北汽股份汽车研究院北汽昌河汽车研发中心北汽新技术研究院北汽福田工程研究院北汽新能源汽车工程研究院合资企业研发中心海外研发中心

Automobile Parts海纳川公司北汽动力总成公司福田康明斯

NEV北汽新能源公司北京西门子电驱动系统公司(SIEMENS)北京电控爱思开公司(BESK)北京普莱德电池科技公司(PPST)北京恒誉汽车租赁公司(富士康)北汽特来电新能源有限公司

International Business北汽国际北汽福田国贸北汽国贸北汽进出口北汽云南北汽香港北汽南非北汽俄罗斯北汽墨西哥

Service&Commerce鹏龙股份公司

鹏龙行公司

北京出行公司

恒盛置业公司

Finance北汽财务公司

北汽产投公司

General Aviation Co北京通用航空公司

- 泛太平洋航空公司

- 江西直升机公司

Other Business兴东方公司

北京工业设计院

教育公司(党校)

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1,527

21,152,409 2,510

Y o Y Growth

1,692

Datasource：Information Handling Services, Inc.

2-2. Traditional and NEV develop together

n BAIC performs well both in traditional(Gas Engine Vehicle) and NEV, especially in NEV.

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D70

X25 X35 X65

CC

SUV

D50 D80D20

X55

SenovaB

ingJing

WEVA

N

BJ40 BJ40LBJ20 BJ80

ORV

MPV

WEVAN205 WEVAN 306 WEVAN 307

WEVAN M20 WEVAN M30 WEVAN M35

4040*1720*1503 /25000.73~1.24

1.3L+5MT4582*1794*1486 /2650

1.12~1.71

1.5L+5MT/CVT4735*1790*1450 /2675

1.50~2.25

1.8T+5MT/5AT4861*1820*1462 /2755

2.10~3.24

1.8T+5AT / 2.0T+5AT4946*1860*1483 /2830

3.07~4.03

4110*1750*1545 /25190.84~1.14

1.5L+5MT/4AT4300*1815*1640 /2570

0.99~1.33

1.5L+5MT/4AT4405*1809*1685 /2650

1.15~1.80

1.5L+5MT4654*1816*1680 /2670

1.48~2.25

2.0T+5MT/6AT

4451*1845*1675 /26701.45~2.10

1.5T+6MT/CVT4350*1843*1834 /2450

1.95~2.55

2.0T+5MT4630*1843*1861 /2730

1.95~2.554765*1890*2005 /2800

4.32~4.47

2.3T+6MT/6AT

3895*1600*1878 /25000.45~0.61

1.0L+5MT4030*1636*1907 /2700

0.48~0.70

1.0L+5MT 1.2L+5MT4030*1636*1907 /2920

0.66~0.77

1.2L+5MT

4440*1700*1783 /27900.60~0.85

4440*1700*1783 /27900.66~0.81

4440*1700*1855 /27900.84~0.90

1.5L+5MT



M/S Senova Beijing WEVAN

Share 38.4% 1.4% 60.2%

M/S Sedan CUV / SUV MPV Mini Van

Share 29.3% 10.8% 45.0% 14.9%

Data source： China Association of Automobile Manufactures Note：the data illustrated below the car are：Price（10kUSD）, Size（L*W*H /Wheelbase； mm ）、powertrain

2-3. BAIC Product Introduction

1.5L+5MT/4AT 1.5T+6MT 2.0T+5AT 2.3T+5AT1.8T+5AT / 2.0T+5AT

2.3T+5AT

1.5T+6MT/CVT

2.3T+5MT/6AT 2.0T+5MT 2.3T+5MT/6AT

SUV

1.2L+5MT 1.5L+5MT 1.2L+5MT 1.5L+5MT

4654*1816*1680 /26701.20~1.81

1.5T+6MT/CVT

Brand share in 2015

TTL：328

Body type share in 2015

WEVAN S50

Mini Van

Sedan

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BA

IC N

EV

EU260 ES210EV

EX200

4025*1720*1503 /25002.67~3.70

Continue Voyage Course:160/200km4582*1794*1515 /2650

3.60~3.85

Continue Voyage Course: 260km4861*1820*1462 /2755

5.20

Continue Voyage Course: 175km

4110*1750*1583 /251920.69~21.69

Continue Voyage Course: 200km

SUV

（Unit）

M/S EV EU260 ES210

Share 97.2% 2.7% 0.1%

2-3. BAIC NEV Product Introduction

Body type share in 2015

TTL Sales Volume：17,223

Subsidy:6.75 thousand / Local Subsidy:6.75 thousand

Subsidy: 8.25thousand / Local Subsidy: 8.25thousand



Sedan

Data source： Information Handling Services, Inc. Note：the data illustrated below the car are（10k USD）：Size(L*W*H /Wheelbase; mm), powertrain, Subsidy(USD); Beijing Subsidy as an sample

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2-4. BAIC Future Product Strategy “E+S+M”

p With the product upgrade, cost control and

environment improvement, NEV market will

switch from a government control and support

market to an open market

p HIS predicts that in 2025, NEV market share in

China will arrive 11.5% with a market volume of

3 million 3hundrd thousand，some optimist

prediction reaches even30%

p Until the first half year of 2016, SUV market

volume will be around 4million，a market

share of 36.3%，with an increase rate of

nearly 100%

p Future SUV market share can be up to 50%

S - SUV M - MPV

M/S 2013 2014 2015 2016.H1SUV 18.3% 22.4% 31.1% 36.3%

M/S 2013 2014 2015 2016.H1MPV 8.0% 10.5% 10.4% 11.3%

p Domestic developed MPV meet local

needs，those Mini MPV with prices lower

than US$ 15,000 have high potential

E - NEV

Year `16F `17F `18F `19F `20F `21F `22F `23F `24F `25F

Data Source:Information Handling Services, Inc. NEV:EV+PHEV

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Table of Contents





23

3-1. The trends of JD Power IQS — Domestic Brand Vs. Global Brand

n In recent five years, China's new car quality survey found that the progress of home brands is significantly greater than the

JV brand, in 2015, the gap narrowed to 22 PP100.

n In a measure of the 8 problem categories, the P/T system (6.7 PP100) is the biggest problem area in Domestic Brands vs.

Global Brands.

10195

5136 22

2015

Data source： 2015 Chinese Initial Quality Study（IQS）- J.D. Power

Global Brand

Audio / communication / entertainment

/ navi

seats

Configuration, control and instrument

panel

interior A/C Driving experience exterior P/T Domestic Brand

24

Table of Contents





25

4-1. Prediction and Summary

u Ultimate domestic market size will be 35-40 million vehicles per year, Double volume vs Euro or NA

One vehicle per family, due to limit resource, government regulation, and comparison to east asian countries (Japan, Korea etc)

u Overall domestic market will grow at 5-7% annually for the next ten yearHowever, commercial vehicles could shrink from 5 million to 3 million, sedan market will grow at 2-3% at much

slow pace, and SUV will grow at 7-9%

u Continuous quality improvement for domestic vehicles, but lagging behind in 10 year periodLack of expericence engineers, technique specification system, supply chain system. Money can buy hardware,

but not soft power

u China-build vehicles will be accepted internationally 20 years laterTrend of manufacturing transformation from Japan to Korea, eventually to China. Domestic first, then global.

Sequence: from daily necessities to electric appliance (TV, Fridge etc), info gadgets (portable computer, mobile phone etc), then vehicles

china automobile market & baic products - umtri · china automobile market & baic products...

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