children’s media use
TRANSCRIPT
Children’s Media Use and Attitudes Report20142014
0
Section 3 – Children’s take-up ofmedia
71
65
51
51
5
7
84
57
87
66
84
9189
74
84
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91
83
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9182
68
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78
Internet (PC/ laptop/netbook based) Games console/ player
Aged 5-7
Aged 5-15
Figure 1 :Availability of key platforms in the home, by age : 2007, 2009, 2011,2013 & 2014
Tablet computer
Aged 3-4
2011 2013 201420092007
71
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65
48
54
53
7
8
5
85
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91
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77
7181
85
Aged 8-11
Aged 12-15
Aged 5-7
QP3D/E/H/I – I’m going to read out a list of different types of media devices that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded)Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in 2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014.Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
1
87
71
66
51
11
7
85
84
85
87
92
91
93
84
82
8489
91
98
88
99
91
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91
93
82
91
7582
90
Internet (PC/ laptop/netbook based) Games console/ player
AB
Aged 5-15
Tablet computer
Figure 2: Availability of key platforms in the home, by socio-economic group forchildren aged 5-15: 2007, 2009, 2011, 2013 & 2014
2011 2013 201420092007
55
72
75
41
50
54
5
7
6
81
87
83
84
89
89
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91
82
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91
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90
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7285
67
90C1
C2
DE
QP3D/E/H/I – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded). Base: Parents of children aged 5-15 (697 AB in 2007, 374 AB in 2009, 386 AB in 2011, 343 AB in 2013, 340 AB in 2014, 949 C1 in 2007, 507 C1 in2009, 493 C1 in 2011, 473 C1 in 2013, 492 C1 in 2014, 844 C2 in 2007, 472 C2 in 2009, 332 C2 in 2011, 338 C2 in 2013, 337 C2 in 2014, 1147 DE in 2007, 751 DE in 2009, 506DE in 2011, 535 DE in 2013, 491 DE in 2014) - significance testing shows any differences between 2013 and 2014. Source: Ofcom research, fieldwork carried out by SavilleRossiter-Base in April to June 2014
2
74
68
75
77
76
81
8488
86
87
86
39
38
12
13
15
73
68
73
75
76
65
6639
19
21
36
Radio set (DAB or AM/FM)DVR*
Aged 5-7
Aged 5-15
Smart TV**
2011 2013 201420092007
Aged 3-4
Figure 3: Availability of key platforms in the home, by age : 2007,2009, 2011,2013 and 2014
75
73
72
79
77
75
84
87
90
8889
90
41
37
38
13
15
12
QP3C/J/A– I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded) – NB – *Question wording changed in 2011 for DVR.** In previous years the questions about Smart TVs was a standalone question but in 2014 it wasincorporated into the question grid at QP3Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in 2007, 781 aged 12-15 in 2009, 558 aged 12-15 in2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014. Source: Ofcom research, fieldwork carried out bySaville Rossiter-Base in April to June 2014
76
71
73
75
75
73
68
65
22
2336
43
Aged 8-11
Aged 12-15
3
80
74
83
77
90
84
92
90
90
8788
87
46
39
24
13
82
73
82
75
71
66
44
23
28
2139
47
Radio set (DAB or AM/FM)DVR*
AB
Aged 5-15
Smart TV**
2011 2013 201420092007
Figure 4: Availability of key platforms in the home, by socio-economic group forchildren aged 5-15: 2007, 2009, 2011, 2013 and 2014
66
73
76
69
77
80
78
86
86
85
8989
87
87
32
41
38
9
13
10
QP3C/J/A– I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded) – NB – *Question wording changed in 2011 for DVR.** In previous years the questions about Smart TVs was a standalone question but in 2014 it wasincorporated into the question grid at QP3. Base: Parents of children aged 5-15 (697 AB in 2007, 374 AB in 2009, 386 AB in 2011, 343 AB in 2013, 340 AB in 2014, 949 C1 in2007, 507 C1 in 2009, 493 C1 in 2011, 473 C1 in 2013, 492 C1 in 2014, 844 C2 in 2007, 472 C2 in 2009, 332 C2 in 2011, 338 C2 in 2013, 337 C2 in 2014, 1147 DE in 2007, 751DE in 2009, 506 DE in 2011, 535 DE in 2013, 491 DE in 2014) - significance testing shows any differences between 2013 and 2014. Source: Ofcom research, fieldwork carriedout by Saville Rossiter-Base in April to June 2014
61
78
76
61
81
79
52
76
70
16
2239
28
47
C1
C2
DE
4
62 6531 13 9
46
20 13
Child has a smartphone Child has a non-smartphone
Total mobile phoneownership
52
4348
33
8782
Figure 5: Smartphone and non-smartphone ownership, by age : 2011, 2013, 2014
41
32
78
0
2029
1218 20
41
62 6531 13 9
5
3615 11
31
2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014
5
QP3F/ QP4 - I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone on which you can easily accessemails, download apps/ applications and other files as well as view websites and generally surf the internet/ go online. Popular brands of Smartphone includeiPhone, BlackBerry and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded)Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014, 573aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Aged 5-15 Aged 5-7 Aged 8-11 Aged 12-15
5
Aged 3-4
831 0
4
32
60%
80%
100%
Any mobile
Smartphone
Figure 6: Smartphone ownership, by age of child: 2014
Rise in smartphoneownership
Smartphone dominanceover non-smartphones
6
0%
20%
40%
Age 3 Age 4 Age 5 Age 6 Age 7 Age 8 Age 9 Age 10 Age 11 Age 12 Age 13 Age 14 Age 15
Non-smartphone
QP3F/ QP4 - I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may notuse (prompted responses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone onwhich you can easily access emails, download apps/ applications and other files, as well as view websites and generally surf the internet/ go online.Popular brands of Smartphone include iPhone, Blackberry, and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded)Base: Parents of children aged 3-4 or 5-15 (433 aged 3, 298 aged 4, 183 aged 5, 124 aged 6, 146 aged 7, 227 aged 8, 132 aged 9, 143 aged 10, 107aged 11, 203 aged 12, 127 aged 13, 116 aged 14, 152 aged 15)Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
68 70
3743
30 3341
4843
5355
47 40
29
45
55
Don't know
Other
Postpay/Contract
%
Figure 7: Mobile phone tariff for child’s mobile phone, by age, gender of children aged 12-15 and socio-economic group of children aged 5-15: 2013 and 2014
6155
68 6657
5054
46 4351
57
70
54
43
Contract
Prepay/ PAYG
7
Aged 5-15 Aged 8-11 Aged 12-15
Boys12-15
Girls12-15
AB C1 C2 DE Aged8-11
Aged12-15
with asmartphone
QP66 Which of these best describes the mobile package your child uses most often? (prompted responses, single coded)Base: Parents of children with a mobile phone (674 aged 5-15 in 2013, 651 aged 5-15 in 2014,188 aged 8-11 in 2013, 169 aged 8-11 in 2014, 467 aged 12-15 in 2013, 463 aged12-15 in 2014, 236 boys aged 12-15 in 2014 , 237 girls aged 12-15 in 2014 , 151 AB in 2014, 193 C1 in 2014 , 132 C2 in 2014, 175 DE in 2014,103 aged 8-11 with a smartphonein 2014, 378 aged 12-15 with a smartphone in 2014) – significance testing shows any differences between 2013 and 2014 or between boys and girls aged 12-15 in 2014 or bysocio –economic group compared to all children aged 5-15 in 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2013 2014 2013 2014 2013 2014
Aged 5-15
Figure 8: Tablet ownership, by age of child : 2011, 2013, 2014
311
2
19
34
0
132
18
34
4
26
43
23
2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014
8
QP3E - I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded)Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014, 573aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Aged 5-15 Aged 5-7 Aged 8-11 Aged 12-15
8
Aged3-4
69
60
66 6561 62
5247
TV* Games console/Games player
%
Radio set(DAB or AM/FM)
Figure 9 : Media in children’s bedrooms, among 5-15s : 2007, 2009, 2011, 2013 and2014
Internet (PC/ laptop/netbook based)
9
11
43
16
32
22 24
47
2015
4641
20
14
9
QP3A/B/H/I/D– I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may notuse. (prompted responses, single coded) *In 2014 this measure is derived from those parents who say their child has either a standard or a Smart TV in thebedroom, while in previous years they were not asked specifically about Smart TVsBase: Parents of children aged 5-15 (3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in2014). Significance testing shows any change between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2011
2014
2009
2007
2013
2011
2014
2009
2007
2013
2011
2014
2009
2007
2013
2011
2014
2009
2007
2013
5249
4545 44
6964
6771
61
69
53 53
45 44
81
69
56
7774
49
7470
625756
50
TV* in bedroom Games console/ playerin bedroom
Internet (PC/ laptop/netbook based) in bedroom
Figure 10: Media in children’s bedroom, by age : 2007, 2009, 2011, 2013 and 2014
Radio set (DAB or AM/FM)in bedroom
22
11
0 2
19
10
1 2
41
2
25
45
3
15
45 44
4
10
37
28
4 5
35
27
4 69
43
12
32
14
25
1518
45 44
15 14
20
31
43
3438
19
38
19
QP3A/B/H/I/D – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (promptedresponses, single coded) *In 2014 this measure is derived from those parents who say their child has either a standard or a Smart TV in the bedroom, while in previous years theywere not asked specifically about Smart TVsBase: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) – significance testing shows any change between 2013 and 2014.Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
10
Aged3-4
Aged5-7
Aged12-15
Aged8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
Aged3-4
Aged5-7
Aged12-15
Aged8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
Aged3-4
Aged5-7
Aged12-15
Aged8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
Aged3-4
Aged5-7
Aged12-15
Aged8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
81
64
9186
75
8988
82 81
61
81 8177
67
77 7772
65
Internet – PC/ laptop/netbook based
DVD player/recorder/ Blu-ray
recorder
Games console/Games player
Figure 11: Media used by children aged 5-15 at home: 2007, 2009, 2011, 2013 and2014
%
Digital VideoRecorder (DVR)*
11
11
QP3H/I/C/K/C – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may notuse. (prompted responses, single coded) *Question wording changed in 2011 for DVRBase: Parents of children aged 5-15 (3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in2014). Significance testing shows any change between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013
59
67
59 6060
50
5762
55
Figure 12: Media used by children aged 5-15 at home: 2007, 2009, 2011, 2013 and2014
%
Radio set(DAB or AM/FM)
Portable MediaPlayer
Mobile phoneTablet computer
12
16
5
50
36
42 42
353429
12
QP3E/F/ J/G I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may notuse. (prompted responses, single coded)Base: Parents of children aged 5-15 (3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in2014). Significance testing shows any change between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013
4137 39
68
50
79
63
81
65
70
62
39
66
5854
85
65
91
76
92
8587
83
44
8278
67
86
75
8783
8993
83
92
42
81
90
64
Internet – PC/ laptop/netbook based
Games console/Games player
Figure 13 : Media used by children at home, by age: 2007, 2009, 2011, 2013 and2014
%
Tablet computer
13
29 28
37
32
39
2
39
6 6
QP3H/I/D/E – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may notuse. (prompted responses, single coded)Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609aged 8-11 in 2014, 1357 aged 12-15 in 2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) –significance testing shows any change between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June2014
13
20
13
Aged5-7
Aged8-11
Aged12-15
20
11
20
07
20
14
20
09
20
13
Aged3-4
20
14
20
11
20
07
20
14
20
09
20
13
20
11
20
07
20
14
20
09
20
13
20
13
Aged5-7
Aged8-11
Aged12-15
20
11
20
07
20
14
20
09
20
13
Aged3-4
20
14
20
11
20
07
20
14
20
09
20
13
20
11
20
07
20
14
20
09
20
13
20
13
Aged5-7
Aged8-11
Aged12-15
20
11
20
07
20
14
20
09
20
13
Aged3-4
20
14
20
11
20
07
20
14
20
09
20
13
20
11
20
07
20
14
20
09
20
13
53
48
56
67
59 6061
5250
42
50
90
77
93
70
90
57
51
89
5047
84
Figure 14 : Media used by children at home, by age: 2007, 2009, 2011, 2013 and2014
%
Portable MediaPlayer
Radio set (DAB orAM/FM)
Mobile phone
14
20
25
9
1916
5
21
15
5
19
37
14
22
30
2022
24
16 17
36
42
3335
31
25
4037
14
QP3F/J/ G – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (promptedresponses, single coded)Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) – significance testing shows any change between 2013 and 2014.Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
20
13
Aged5-7
Aged8-11
Aged12-15
20
11
20
07
20
14
20
09
20
13
Aged3-4
20
14
20
11
20
07
20
14
20
09
20
13
20
11
20
07
20
14
20
09
20
13
20
13
Aged5-7
Aged8-11
Aged12-15
20
11
20
07
20
14
20
09
20
13
Aged3-4
20
14
20
11
20
07
20
14
20
09
20
13
20
11
20
07
20
14
20
09
20
13
20
13
Aged5-7
Aged8-11
Aged12-15
20
11
20
07
20
14
20
09
20
13
Aged3-4
20
14
20
11
20
07
20
14
20
09
20
13
20
11
20
07
20
14
20
09
20
13
98 99
TV set PC/ laptop/netbook
Games console/player (fixed or
portable)
Mobile phoneTablet computer Any deviceother than a TV
set
Portable mediaplayer
%
Figure 15: Devices ever used by children aged 5-15 to watch television programmesat home (2013) or elsewhere (2014)
15
32
15 1418
7
45
21 20
11 104
38
QP5 – Does your child ever use any of these devices to watch television programmes at home or elsewhere? (prompted responses, multi-coded)Base: Parents of children aged 5-15 (1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014). In 2014 responses are taken from the child aged 8-11 or 12-15rather than the parent. In 2013 the response for 12-15 was taken from the child and the parent for 5-7s and 8-11s. Significance testing shows any changebetween 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
15
2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014
98
98
98
98 99
99
98
58
100
TV set PC/ laptop/netbook
Mobile phone Any deviceother than a TV
set
Portable mediaplayer
%
Figure 16: Devices ever used to watch television programmes at home (2013) orelsewhere (2014), by age
Games console/player (fixed or
portable)
Tablet computer
14
9
4
7
1
25
10 1
3
6
3 1
22
19
13
5
14
4
35
15 16
6 6
3
29
28
14
10
18
7
41
18 19
8 8
5
34
45
18
25
21
9
29
24
18
14
5
48
16
QP5 – Does your child EVER use any of these devices to watch television programmes at home or elsewhere? (prompted responses, multi-coded)Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 587 aged 8-11 in 2013, 609 aged 8-11 in2014, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) In 2014 responses are taken from the child aged 8-11 or 12-15 rather than the parent. In 2013 the response for 12-15 wastaken from the child and the parent for 5-7s and 8-11s. Significance testing shows any change between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
16
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
Aged8-11
Aged5-7
Aged12-15
Aged3-4
Aged8-11
Aged5-7
Aged12-15
Aged3-4
Aged8-11
Aged5-7
Aged12-15
Aged3-4
Aged8-11
Aged5-7
Aged12-15
Aged3-4
Aged8-11
Aged5-7
Aged12-15
Aged3-4
Aged8-11
Aged5-7
Aged12-15
Aged3-4
15 32 49 2 2
0% 20% 40% 60% 80% 100%
Child watches on-demand TV services Child does not watch
Don't know whether child watches No access to on-demand TV services
Don't know whether has access to on-demand services No TV/ unsure of household TV service
Figure 17: Access to and use of, on-demand TV services, by age :2014
Aged 3-4
33
28
28
42
25
27
28
20
38
41
39
34
1
2
1
1
2
2
3
1
17
All aged 5-15
Aged 5-7
Aged 8-11
Aged 12-15
QP8/ QP9– Can you watch TV programmes or films 'on-demand' through a TV set, or any type of device that may be used to go online? By 'on-demand' I mean pay-per-viewprogrammes or 'standalone' subscription services or broadcaster catch-up services / Does your child use the television or any type of device that may be used to go online towatch any of these types of 'on-demand' service at all? (prompted responses, single coded)Base: Parents of children aged 3-4 or 5-15 (731 aged 3-4 , 1660 aged 5-15, 453 aged 5-7, 609 aged 8-11, 598 aged 12-15 )Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
8388
8380
69
49
%
Figure 18: Regular use of media devices, by age: 2014
TV set Mobilephone
PC/ laptop Tablet Books, magazines, comi
cs
Gamesconsole/player
Radio DVD/ Blu rayplayer
MP3 player
38 37 36 3532
129 7
10
17
29
40
23
7 9
2
28
38 38 3934
129
5
49
39
28
36
15
913
18
QC45 – Which of the following do you use almost every day? (prompted responses, multi-coded)Base: Children aged 5-15 (1660 aged 5-15, 453 aged 5-7 in 2014, 609 aged 8-11 in 2014, 598 aged 12-15 in 2014)Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
18
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
Aged
5-7
Aged
5-1
5
Aged
8-1
1
Aged
12-1
5
74% 76%68%
75%67%
15% 16%
36%22%
18% 26%36%
18%
14%21%
34%23%
18% 29%
38%24%
20%28%
10% 8%17% 19% 17% 15% 13% 14%
10% 12% 15% 17% 17%10%
23% 24% 23% 22%
40%
60%
80%
100%
Does not listen to radio Only listens through traditional radio Any digital radio listening
Figure 19: Radio listening at home (2009, 2011, 2013) or elsewhere (2014), byage
74%
47%
58%63%
58%51%
68% 67%
51%58%
64% 60%
39%
50%55%
49%
0%
20%
2013 2014 2009 2011 2013 2014 2009 2011 2013 2014 2009 2011 2013 2014 2009 2011 2013 2014
19
Aged 5-7 Aged 8-11 Aged 12-15Aged 5-15Aged 3-4
QP21– Does your child ever listen to radio in these ways either at home or elsewhere? (prompted responses, multi coded) Responses from parent of childaged 3-4 and 5-7 and child aged 8-11 and 12-15. NB In 2009-2013 responses were taken from parents of children aged 8-11, whereas in 2014 responseswere taken from the child aged 8-11. NB In 2009-2013 parents/ children were asked about radio listening at home whereas in 2014 they were asked aboutradio listening at home or elsewhereBase: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in2013, 1660 aged 5-15 in 2014, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in2014) – significance testing shows any change between 2013 and 2014.Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
84
60
84
65
87
66
Uses anydevice to go
online
Laptop/netbook
Gamesconsole/
player (fixedor portable)
Mobilephone
Portablemedia player
Tabletcomputer
Figure 20: Devices ever used by children aged 5-15 to go online at home (2011,2013) or elsewhere (2014)
%
E-readerSmart TVDesktop PC
60
2
14
43
17
7
2327
30
17
9
2 2
42
3632
19
74 2
2020
QP25A – Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (promptedresponses, single coded) *Shows responses given by 2% or more of all respondents in 2014. NB In 2014 responses are taken from the child aged 8-11 or aged 12-15 ratherthan the parent. NB In 2011-2013 parents/ children were asked about going online at home whereas in 2014 they were asked about going online at home or elsewhereBase : Parents of children aged 5-15 (1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014)– significance testing shows any change between 2013 and2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
11 13 14
NANA
11 13 14 11 13 14 11 13 14 11 13 14 11 13 14 11 13 14 11 13 14 11 13 14
66
65
49
69
47
87
61
46
87
66
89
67
96
72
49
97
75
52
98
79
46
59
%
Uses any device togo online
Laptop/ netbook Mobile phoneTablet computer
Figure 21: Devices ever used by children to go online at home (2011, 2013) orelsewhere (2014), by age [1/2]
Desktop PC
24
12
6 8
38
22
20
12
10
44
1 2
31
49
21
6
22
47
33
17 2
1
3
9
46
27
18
31
43
28 3
2
3
29
49
22
36
46
39
33
QP25A – Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (promptedresponses, single coded) *Shows responses given by 2% or more of all respondents in 2014. NB In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather thanthe parent. NB In 2011-2013 parents/ children were asked about going online at home whereas in 2014 they were asked about going online at home or elsewhereBase: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014)– significance testing shows any changebetween 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
21
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
66
65 6
9
87
87 89
96 97 98
%
Games console/player (fixed or
portable)
Portable mediaplayer
Uses any device togo online
Figure 22: Devices ever used by children to go online at home (2011, 2013) orelsewhere (2014), by age [2/2]
E-readerSmart TV
3 1 1 1
38
4
1 1
8
2
8
4 2 1
9
2 1 1
19
5
19
10
2 3
18
7
4
1
23
12
22
11
3 2
29
11
5 3
33
2222
QP25A – Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (promptedresponses, single coded) *Shows responses given by 2% or more of all respondents in 2014. NB In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather thanthe parent. NB In 2011-2013 parents/ children were asked about going online at home whereas in 2014 they were asked about going online at home or elsewhereBase: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) Significance testing shows any change between2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged8-11
Aged5-7
Aged12-15
Aged3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
NA
NA
NA
NA
NA
NA
22
27
40
13
26
19
3715
288
20
15
17 3322
16
40
23 18
40 22 18 24
2113
6 133
1116
3 8
4 9 5
2027
3 4 5 43
6 5 6 5 43 3 3 4 5 4 4 4 4
Other device
Games consoleconnected to aTV
Mobile phone
Desktop PC
Figure 23: Device ‘mostly’ used by children to go online at home (2011, 2013) orelsewhere (2014), by age
%
46
26
56
46
34
5551
35
5248
36
60
42
32
Tablet computer
Laptop/ netbook
23
QP25B – And when your child goes online at home or elsewhere, which device do they mostly use? (prompted responses, single coded) In 2014 responses are taken from thechild aged 8-11 or aged 12-15 rather than the parentBase: Parents of children whose child ever goes online at home or elsewhere aged 3-4 or 5-15 (219 aged 3-4 in 2013, 272 aged 3-4 in 2014, 1421 aged 5-15 in 2011, 1429 aged5-15 in 2013, 1412 aged 5-15 in 2014, 396 aged 5-7 in 2011, 381 aged 5-7 in 2013, 300 aged 5-7 in 2014, 496 aged 8-11 in 2011, 497 aged 8-11 in 2013, 528 aged 8-11 in2014, 529 aged 12-15 in 2011, 551 aged 12-15 in 2013, 584 aged 12-15 in 2014). Significance testing shows any change between 2013 and 2014.Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
23
2013 2013
Aged 5-7 Aged 8-11 Aged 12-15Aged 5-15
20142011 2013 20142011 2013 20142011 2013 20142011
Aged 3-4
2014
7066
74
6764
Portable mediaplayer
Figure 24: Devices used for gaming at home (2009, 2011, 2013) or elsewhere (2014)
%
Games consoleconnected to a TV
Handheld gamesconsole
Computer, laptopor netbook
Mobile phoneTablet
43
15
4
44
3
17
8
50
36
23 23
10
52
39
31 3026
5
2424
NA
QP68– Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) – only showing responses by more than 2% of all 5-15sIn 2014 responses are taken from the child aged 8-11 or aged 12-15 rather than the parentBase: Parents of children aged 5-15 (2131 in 2009, 1717 in 2011, 1689 in 2013, 1660 in 2014). NB In 2009-2013 parents and children were asked about gaming at homewhereas in 2014 they were asked about gaming at home or elsewhere. Significance testing shows any change between 2013 and 2014Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
11 13 1409 11 13 1409 11 13 1409 11 13 1409 11 13 1409 11 13 1409
58 606
3 66
54
51
41
75
74
43
78
77
48
69
57
42
56
44
73
64
49
79
57
45
66
43
56
Games consoleconnected to a TV
Handheldgames console
Computer, laptopor netbook
Figure 25: Devices used for gaming at home (2009, 2011, 2013) or elsewhere (2014),by age [1/2]
%
25
30
17
17 2
0
12
34 36
29
41
39
25
43
4244
34
45
43
37
33 34
25
QP68– Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) – only showing responses by more than 2% of all 5-15sIn 2014 responses are taken from the child aged 8-11 or aged 12-15 rather than the parentBase: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in2014, 773 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in2013, 598 aged 12-15 in 2014). NB In 2009-2013 parents and children were asked about gaming at home whereas in 2014 they were asked about gaming at home orelsewhere. Significance testing shows any change between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
25
Aged5-7
Aged8-11
Aged12-15
2013
Aged3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged5-7
Aged8-11
Aged12-15
2013
Aged3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged5-7
Aged8-11
Aged12-15
2013
Aged3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Mobile phoneTablet Portable mediaplayer
Figure 26: Devices used for gaming at home (2009, 2011, 2013) or elsewhere (2014),by age [2/2]
%
18
14
3
21
13
1
5
11
9
3
23
15
6
30
16
2
13
33
18
8
26
20
12
31
20
6
23
8
4
23
12
19
31
10
28
38
7
26
QP68– Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) – only showing responses by 2% or more of all 5-15s In2014 responses are taken from the child aged 8-11 or aged 12-15 rather than the parentBase: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in2014, 773 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in2013, 598 aged 12-15 in 2014). NB In 2009-2013 parents and children were asked about gaming at home whereas in 2014 they were asked about gaming at home orelsewhere. Significance testing shows any change between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
26
Aged5-7
Aged8-11
Aged12-15
2013
Aged3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged5-7
Aged8-11
Aged12-15
2013
Aged3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged5-7
Aged8-11
Aged12-15
2013
Aged3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014