childhood obesity: choices for healthy fit children...– households with income below the poverty...

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Childhood Obesity: Policy Choices for Healthy Fit Children Dr. Bob Paterson Graduate Program in Community and Regional Planning The University of Texas at Austin

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Page 1: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Childhood Obesity Policy Choices for Healthy Fit Children

Dr Bob PatersonGraduate Program in Community and

Regional PlanningThe University of Texas at Austin

Session Overview

bull Childhood Obesity Epidemic and Intractable Societal Problems

bull Policy Wedges to Healthy Fit Children

bull The Built Environment

bull Food Accessbull Physical Activitybull Culture and Health Literacybull Lessons from the Field What Has Worked

ldquoI think wersquore looking at a first generation of children who may

live less than their parents as a result of the consequences of

overweight and type 2 diabetesrdquo

Francine Ratner

Kaufman MDHead Division of Endocrinology amp MetabolismChildrenrsquos Hospital Los Angeles

The Epidemic of Overweight Children

N Engl

J Med Vol 352(11) March 2005 pp 1138‐1145

Intractable Problems Need Multifaceted Intractable Problems Need Multifaceted Coordinated Collective Action Coordinated Collective Action

Climate Change Perhaps The Most Intractable Problem Confronting Society

Policy Wedges to Healthy Fit Children Creating a Roadmap for Austin

Percen

t Ch

ildren Obe

se

Year

Gains Have Been

Made with

CoordinatedCollective Effort

Policy Wedges to Reduce Childhood Obesity

bull Need a Combined Approach ndash as policy interventions may be synergistic ndash

bull Reinforce

opportunities and motivation

bull ONE THE BUILT ENVIRONMENTbull TWO FOOD ACCESSbull THREE PHYSICAL ACTIVITYbull FOUR CULTURE AND HEALTH

LITERACY

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 2: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Session Overview

bull Childhood Obesity Epidemic and Intractable Societal Problems

bull Policy Wedges to Healthy Fit Children

bull The Built Environment

bull Food Accessbull Physical Activitybull Culture and Health Literacybull Lessons from the Field What Has Worked

ldquoI think wersquore looking at a first generation of children who may

live less than their parents as a result of the consequences of

overweight and type 2 diabetesrdquo

Francine Ratner

Kaufman MDHead Division of Endocrinology amp MetabolismChildrenrsquos Hospital Los Angeles

The Epidemic of Overweight Children

N Engl

J Med Vol 352(11) March 2005 pp 1138‐1145

Intractable Problems Need Multifaceted Intractable Problems Need Multifaceted Coordinated Collective Action Coordinated Collective Action

Climate Change Perhaps The Most Intractable Problem Confronting Society

Policy Wedges to Healthy Fit Children Creating a Roadmap for Austin

Percen

t Ch

ildren Obe

se

Year

Gains Have Been

Made with

CoordinatedCollective Effort

Policy Wedges to Reduce Childhood Obesity

bull Need a Combined Approach ndash as policy interventions may be synergistic ndash

bull Reinforce

opportunities and motivation

bull ONE THE BUILT ENVIRONMENTbull TWO FOOD ACCESSbull THREE PHYSICAL ACTIVITYbull FOUR CULTURE AND HEALTH

LITERACY

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 3: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

ldquoI think wersquore looking at a first generation of children who may

live less than their parents as a result of the consequences of

overweight and type 2 diabetesrdquo

Francine Ratner

Kaufman MDHead Division of Endocrinology amp MetabolismChildrenrsquos Hospital Los Angeles

The Epidemic of Overweight Children

N Engl

J Med Vol 352(11) March 2005 pp 1138‐1145

Intractable Problems Need Multifaceted Intractable Problems Need Multifaceted Coordinated Collective Action Coordinated Collective Action

Climate Change Perhaps The Most Intractable Problem Confronting Society

Policy Wedges to Healthy Fit Children Creating a Roadmap for Austin

Percen

t Ch

ildren Obe

se

Year

Gains Have Been

Made with

CoordinatedCollective Effort

Policy Wedges to Reduce Childhood Obesity

bull Need a Combined Approach ndash as policy interventions may be synergistic ndash

bull Reinforce

opportunities and motivation

bull ONE THE BUILT ENVIRONMENTbull TWO FOOD ACCESSbull THREE PHYSICAL ACTIVITYbull FOUR CULTURE AND HEALTH

LITERACY

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 4: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Intractable Problems Need Multifaceted Intractable Problems Need Multifaceted Coordinated Collective Action Coordinated Collective Action

Climate Change Perhaps The Most Intractable Problem Confronting Society

Policy Wedges to Healthy Fit Children Creating a Roadmap for Austin

Percen

t Ch

ildren Obe

se

Year

Gains Have Been

Made with

CoordinatedCollective Effort

Policy Wedges to Reduce Childhood Obesity

bull Need a Combined Approach ndash as policy interventions may be synergistic ndash

bull Reinforce

opportunities and motivation

bull ONE THE BUILT ENVIRONMENTbull TWO FOOD ACCESSbull THREE PHYSICAL ACTIVITYbull FOUR CULTURE AND HEALTH

LITERACY

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 5: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Policy Wedges to Healthy Fit Children Creating a Roadmap for Austin

Percen

t Ch

ildren Obe

se

Year

Gains Have Been

Made with

CoordinatedCollective Effort

Policy Wedges to Reduce Childhood Obesity

bull Need a Combined Approach ndash as policy interventions may be synergistic ndash

bull Reinforce

opportunities and motivation

bull ONE THE BUILT ENVIRONMENTbull TWO FOOD ACCESSbull THREE PHYSICAL ACTIVITYbull FOUR CULTURE AND HEALTH

LITERACY

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 6: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Policy Wedges to Reduce Childhood Obesity

bull Need a Combined Approach ndash as policy interventions may be synergistic ndash

bull Reinforce

opportunities and motivation

bull ONE THE BUILT ENVIRONMENTbull TWO FOOD ACCESSbull THREE PHYSICAL ACTIVITYbull FOUR CULTURE AND HEALTH

LITERACY

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 7: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

The Built Environment

Creating Capacity and Motivation for Our Children to Be Healthy and Fit

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 8: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Built Environment

Affects Us Much More

Than We Realized

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 9: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Urban Sprawl Physical Activity Obesity and Morbidity

Ewing R et al American Journal of Health Promotion

18 (1) SeptOct 2003

ldquoThose living in Sprawling counties were likely to walk less (p=004) weigh more (plt001)

and have a greater prevalence of hypertension (p=018) than those living in compact

countiesrdquo

(average six pound difference)

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 10: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Growth in VMT and Overweight

8000

10000

12000

14000

16000

18000

20000

1969 1977 1983 1990 1995 2010

VMT

30

35

40

45

50

55

60

65

70

1969 1977 1983 1990 1995 2010

BMI

50 overall growth trend of annual household

vehicle miles of travel

40 overall growth trend of overweight Americans

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 11: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Density and Land Use Mix Density and Land Use Mix Provide ChoiceProvide Choice

Transit use walking and biking increase with density

and

land use mix as

shorter trips make them possible

Sources Ewing and Cervero 2001 Holtzclaw 1994

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 12: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Residents of walkable neighborhoods were more likely to meet physical activity guidelines

18

37

0

10

20

30

40

50

High walkability Low walkability m

eetin

g ph

ysic

al a

ctiv

ity

guid

elin

es

Frank

LD Schmid

TL Sallis JF Chapman J Saelens

BE Linking objectively measured physical activity with objectively measured urban

form Findings from SMARTRAQ American Journal of Preventive Medicine 2005 28(2S2)117‐125 A Study of 357 Atlanta adults using

accelerometer data

People who live in walkable

neighborhoods are more likely to meet recommended daily levels of physical activity

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 13: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

31

13

0

5

10

15

20

25

30

35

40

Low ACE High ACE

w

alki

ng a

nd b

ikin

g fo

r tra

nspo

rtat

ion

Aytur

SA Rodriguez DA et al Promoting active community environments through land use and

transportation planning American Journal of Health Promotion

2007 21(4S4)397‐407

A 2007 study of 6694 residents in 67 North Carolina counties found those

living in counties with the highest ldquoActive Community Environmentrdquo

(ACE)

scores were more than twice as likely to walk and bike for

transportation than residents in counties with the lowest ACE scores

High ACE scores were determined mainly by the number of land

use policies and also implementation tools supportive of non‐

motorized transportation implementation andor mixed land use

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 14: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

bull Transportation Facilities amp Services

bull Land Use Planning amp Development

bull School Size and Placement

bull Recreational Facilities Parks amp Trails

bull Safety Security amp Crime Prevention

Five elements must be considered

Designing For Activity-Friendly

Communities

Robert Woods Johnson Foundation

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 15: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

People who report having access to sidewalks are 28

more likely to be physically active And access to walking

and jogging trails 55

more likely to be physically active

Access Is Access Is KeyKey

5555Brownson Ross et al Environmental Determinants of Physical Activity in the

United States American Journal of Public Health (2001) Vol 91 No 12

2828

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 16: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

At least one person had the right idea ndash pedestrian and bike infrastructure must be a network

or it failshellip

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 17: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Auto Dependent Urban Forms Di bl N t i d T l

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 18: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

bull Percent of children who walk or bike to school

bull 1974 46bull 2008 13

(CDC)

We have changed how much we

walk or bikehellip

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 19: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

A Tale of TwoWalks to School

Yes

The Built

EnvironmentMatters

True for All Age Cohorts

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 20: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Mean Streets

Pedestrians are at risk in America

bull 12

of all traffic fatalities are

pedestrians or bicyclists even though

bull Only about 5 of all trips are made on foot

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 21: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Factors that Influence Decisions to Walk or Bicycle

bull Land Use Mixbull Network

Connectivitybull Street Designbull Site Designbull Densitybull Beliefs

ndash Crimendash Safety

Sources Rapaport 1987 Ewing and Cervero 2001 Frank and Engelke 2001

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 22: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

bull Half of all trips are shorter than 3 milesmdasha 15‐minute bike ride

bull Forty percent of US adults say they would commute by bike if safe facilities

were available

bullbull ThreeThree--fourths of trips fourths of trips under under one mile are one mile are made by carmade by car

The Potential Is Therehellip

References 2001 National Household Transportation SurveyLeague of American Bicyclists Press Release

RANKINGSPortland 1 for biking to workPortland highest percentage of bicycle commuters in the US

According to the 2008 American Community Survey Portland observed a 64 percent

bicycle commuter mode sharemdashhigher than any of the 30 largest cities in the nation

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 23: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Street Network ndash

Connectivity of the Streets

Interconnected Streets reduce

walkingbiking distancesDisconnected Streets barriers

to walking amp biking

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 24: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

bull Better connectivity

to make non‐motorized and transit travel more viable and create more

livable streets (complete streets)

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 25: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

PedestrianRefuge

Bike Lanes Bus Shelter

In‐Pavement Warning

Lights

Ped‐Scale Lighting

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 26: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Food Access

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 27: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Creating Healthy Environments

bull Children and parents need healthy environments to make healthy

choicesbull Many children live in places where

the unhealthy choice is the easy choice

ndash IOM National Academy of Sciences

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 28: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Food Insecurity

bull A Person is Food Insecure When TheyldquoDo not have access at all times to enough food

for an active and healthy liferdquohellipwith no need for recourse to emergency food

sources or other extraordinary coping behaviors to meet their basic food needs

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 29: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Food insecure households

bull Rates of food insecurity were higher for the following groups in the US

ndash Households with income below the poverty line (365)

ndash Households with children headed by a single woman (319)

ndash Black households

(213)ndash Hispanic households

(218)

ndash Households in central cities and nonmetro areas

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 30: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Reasons for Community food insecurity hellip

bull Inadequate resources

to purchase foodbull Available resources not accessible

to all community

members (retail ndash housing balance) bull Food available is not sufficient

in quality or quantity

bull Food is not competitively priced

not affordable to all households

bull Inadequate food assistance resourcesbull No or limited local food production

resources and

little support

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 31: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

SOME CONSEQUENCES FROM RESEARCH

POLICY LINK

REPORT

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 32: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

FOOD DESERTS ndash

Neighborhoods thathellip

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 33: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Access for All Members of a Community Detroit Study

Taken from K Pothukuchi The Detroit Food System (2003)

Food Deserts

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 34: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

City of San Francisco

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 35: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

FOOD

ASSESSMENT

STUDY FORSEATTLE

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 36: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

The Food Security Continuum

Unsustainable

Sustainable

Charitable

Community

System Redesign

Food banks

Community kitchens

Food policy councils

Soup kitchens

Community gardens

Food‐related social

Community‐shared ag

enterprise

Community

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 37: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

httpwwwplanningorgnationalcentershealthfoodhtm

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 38: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

National War Garden

Commissionrsquos

campaign By 1918 ‐‐

53 million

gardens were planted $525 million

in food was produced and 145

billion quarts of fruits and

vegetables canned

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 39: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

WWII Victory Gardens

This gardening program was so

successful that by 1943 the

Department of Agriculture

estimated that across the

United States over 20 million

Victory Gardens produced

approximately 8 million tons of

fruits and vegetables

This output represented about

40 percent of all vegetables

produced in the United States

during that time

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 40: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Physical Activity

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 41: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

How Much Physical Activity Do Children Need

bull Children and adolescents should do 60 minutes (1 hour) or

more of physical activity daily

ndash Aerobic Activities Most of the 60 or more minutes per

day should be either moderate‐

or vigorous‐intensity

aerobic physical activity Include vigorous‐intensity

physical activity at least 3 days per week

ndash Muscle‐strengthening Activities Include muscle‐

strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

ndash Bone‐strengthening Activities Include bone‐ strengthening physical activity on at least 3 days of the

week as part of the 60 or more minutes

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 42: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Why is Physical Activity Important For Schools

bull Associated with lower levels of stress and anxiety1

bull Can positively affect concentration memory and

classroom behavior among adolescents2

bull Can improve standardized test scores3

1 HHS Physical Activity Guidelines Advisory Committee Report2008 2 J Pediatr

2005146(6)719ndash203 Res Q Exerc Sport

199970(2)127ndash34

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 43: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Comprehensive School‐Based Physical Activity Program1

bull Components includendash Quality physical educationndash Daily recess periodndash Activity breaks throughout

the dayndash Intramural sportsndash Interscholastic sportsndash Walk‐

and bike‐to‐school

programsndash Staff wellness and involvementndash Family and community

participation1

National Association for Sport and Physical Education Comprehensive School Physical Activity Programs Package

2008

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 44: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

A national study of US adolescents found a greater number of physical activity facilities

is directly related to increased

physical activity and inversely related to risk of overweight

Gordon‐Larsen P Nelson MC Page P Popkin BM Inequality in the built

environment

underlies key health disparities in physical activity and obesity Pediatrics

2006 117(2) 417‐

424 httpwwwpediatricsorgcgicontentfull1172417

05

075

1

125

15

One Two Three Four Five Six Seven

Number of facilities per block group

Odd

s ra

tioOdds of having 5 or more

bouts of MVPA

Odds of being

overweight

126

68

Referent

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 45: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen

(2007)

bull Male Children (age range 4‐12) self‐efficacy parental physical activity (for boys) and parent

support

were positively associated with physical activity

bull Female Children (age range 13‐18) positive associations with physical activity were found

for parental education attitude self‐efficacy goal orientationmotivation physical

educationschool sports family influences and friend support

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 46: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

1 Mile Service Zone ndash Park Gaps noted and added to CIP

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 47: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

In 2009 Austin had 67 Days of 100+

degree Heat

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 48: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

What Can We Dobull Integrate FUN FUN FUN into the Built

Environment (ENABLE AND SPUR ACTIVITY)

bull High Performance Infrastructure for CIP projects ndash Can Just a Wall become a Climbing Wall

bull Re‐program

our parks space with challenges and equipment that enable active healthy exercise

bull Create even more EVENTS

that inspire people to train

bull More ndash you dream it uphelliphelliphelliphelliphellip

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 49: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Health Literacy

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 50: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

72

Health Literacy

Degree to which individuals have the capacity to obtain process and understand basic information and services needed to make appropriate decisions regarding their health

IOM Definition

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 51: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Healthy Eating Is Key Buthellip

bull There is strong evidence that marketing works especially when it is specifically targeted at

children and takes advantage of their impressionability

bull There is also strong evidence that the types of food and beverages marketed to children are

overwhelmingly energy ‐

dense and nutrient ‐ poor

bull There is strong evidence that a high intake of energy ‐

dense foods promotes unhealthy

weight gain

Institute of Medicine Food Marketing to Children and Youth Threat or Opportunity

Washington National Academy of Sciences 2006

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 52: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Fast Food Nation Approximately 40 of budgeted food money is spent

away from home

Americansrsquo

spending on fast foodIncreased from $60 billion to $110 billion in the last 30

years

Children 11‐18 yo eat fast‐food an average of twice a week

ndash A Diet High in Fats and Sugars typicallyhellip

American Heart Association

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 53: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Kids and Fast Food

bull Most fast‐food menus ndash especially kidsrsquo

menus

ndashHigh in saturated fat trans fat sugar sodium and calories

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 54: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Burger King Large Triple Whopper with Cheese Value

Meal with Fries 1790 calories 111 g fat (38 g saturated 35

g trans) 2430 mg sodium

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 55: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

1260 calories 63 g fat

(21 g saturated 1 g trans)

3010 mg sodium

Dennyrsquos Fried Cheese Melt with Wavy Fries and Marinara

Sedentary Adult Male Needs 2300 Calories a day

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 56: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Applebeersquos Provolone‐ Stuffed Meatballs with Fettuccine

1550 calories 97 g fat (46 g saturated)

3910 mg sodium

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 57: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

IHOP New York Cheesecake Pancakes

1270 calories

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 58: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Coca Cola Is Certainly Not

Interested In Healthy Food Choices

bull Coca‐Cola spent more than $17 million in 2007 to lobby against

marketing

regulations school nutrition legislation and trade issues among other issues

bull Not surprisinghelliphellip

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 59: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Healthy Food Information ndash

Needs A Better Chance

bull Food marketers spend $16 billion a year to reach US children and adolescents

through television

the Internet radio packaging in‐store promotions video games and text messages

bull Compare this to the ldquo5‐a‐dayrdquo

fruit and vegetable program which at its peak cost the National Cancer Institute $2 Million

ndash Harris et al 2009 A Crisis in the Market Place Annual Review of Public Health

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 60: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Healthy Food Information ndash

Needs A Better Chance

bull Consider that the Robert Wood Johnson Foundation committed $100 million per‐year

to reverse child obesity trends in the USmdashthe single largest effort of its type in history

bull BUT ‐‐

The food industry spends more than that annual total every month marketing

primarily junk foods directly to youthhellip

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 61: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

TV Advertising for Food vs Public Service Announcements for Fitness or Nutrition 2005

SOURCE Kaiser Family Foundation Food for Thought Television Food Advertising to Children in the United States March 2007

Average number of food ads and PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by ageseen by children per year by age

AgeAge22--77

AgeAge88--1212

AgeAge1313--1717

4400 per year4400 per year

7600 per year7600 per year

6000 per year6000 per year

164 per year164 per year

158 per year158 per year

47 per year47 per year

Food adsFood ads

PSAs on fitness PSAs on fitness or nutritionor nutrition

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 62: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Community Based Approaches Can Matter

bull Shape Up Somerville ( SUS ) Eat Smart Play Hard TM was one of the first community ‐

based

participatory research ( CBPR ) initiatives Designed to change the environment to prevent obesity in

early elementary school childrenbull Focused on creating multi ndash level changes to

prevent weight gain among early elementary school children through community participation Changes within the before ‐

during ‐

and after ndash school

environments provided a variety of increased opportunities for physical activity

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 63: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Somerville Study 2002‐2005

httpnutritiontuftsedu1174562918285Nutrition‐Page‐nl2w_1179115086248html

After the first school year of

intervention BMI z ‐

score

decreased by minus

01005 ( P =

0001)

compared to children

in the control communities

after controlling for baselinecovariates

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 64: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

CHILDRENrsquoS EATING AND

ACTIVITY

Physicalenvironment

Rules and restrictions

Parental modeling

Parentalsupport and

encouragement

Foodavailability(exposure)

Parental modeling

Food involve-ment

Media exposure

Parentalfeeding

style

FAMILY ENVIRONMENT

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 65: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

What We Can Do

bull Require menu labeling in chain restaurantsbull Mandate and implement strong nutrition

standards for foods and beverages in government‐run buildings or regulated after‐

school programsbull Promote Partnership with AISD and Austin

Food Council and City to Have the Healthiest Kids in America ndash Salad Bar in Every School

bull Media campaigns and eventsbull Community Based Interventions ndash

Pilots that

Coordinate Public Private and Nonprofit Effortbull City Boards canhelliphellipyou be creative and

suggest

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 66: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Evidenced Based Keys to Successbull One ‐

Recognition that there is a problem and it is significant

bull Two ‐

Science based research evidence that points to probable

solutionsbull Three ‐

Leaders that Keep Obesity Issue

on Radar and Builds A

Coalition for Changebull Four ndash sustained involvement of the local and state government to

leverage regulatory and fiscal resourcesbull Five ‐

Effective health communication that includes consistent

positive messages supported by scientific consensus and repeated

in a variety of venues bull Six ‐

Changes to the environment to promote healthy lifestyle

behaviors andbull Seven ‐

A plan of action that includes the many above parts which

work synergisticallyhelliphellip

So There You Are ndash Today Is An Opportunity to

Start Moving the Pieces into

Place

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions
Page 67: Childhood Obesity: Choices for Healthy Fit Children...– Households with income below the poverty line (36.5%) – Households with children, headed by a single woman (31.9%) – Black

Thank You

Questions

  • Childhood Obesity Policy Choices for Healthy Fit Children
  • Session Overview
  • Slide Number 3
  • Intractable Problems Need Multifaceted Coordinated Collective Action
  • Policy Wedges to Healthy Fit ChildrenCreating a Roadmap for Austin
  • Policy Wedges to Reduce Childhood Obesity
  • The Built Environment
  • Built Environment Affects Us Much More Than We Realized
  • Urban Sprawl Physical Activity Obesity and Morbidity
  • Growth in VMT and Overweight
  • Density and Land Use Mix Provide Choice
  • Slide Number 12
  • Slide Number 13
  • Slide Number 14
  • Access Is Key
  • Slide Number 16
  • Slide Number 17
  • Slide Number 18
  • Slide Number 19
  • Slide Number 20
  • Mean Streets
  • Factors that Influence Decisions to Walk or Bicycle
  • The Potential Is Therehellip
  • Slide Number 24
  • Slide Number 25
  • Slide Number 26
  • Slide Number 27
  • Slide Number 28
  • Food Access
  • Creating Healthy Environments
  • Food Insecurity
  • Food insecure households
  • Reasons for Community food insecurity hellip
  • Slide Number 34
  • Slide Number 35
  • Slide Number 36
  • Access for All Members of a Community Detroit Study
  • Slide Number 38
  • Slide Number 39
  • The Food Security Continuum
  • Slide Number 41
  • Slide Number 42
  • WWII Victory Gardens
  • Slide Number 44
  • Slide Number 45
  • Slide Number 46
  • Slide Number 47
  • Slide Number 48
  • Slide Number 49
  • Slide Number 50
  • Physical Activity
  • How Much Physical Activity Do Children Need
  • Why is Physical Activity Important For Schools
  • Comprehensive School-Based Physical Activity Program1
  • Slide Number 55
  • Slide Number 56
  • Meta Study of Correlates of Physical Activity Van Der Horst Paw Twisk and Van Mechelen (2007)
  • Slide Number 58
  • Slide Number 59
  • Slide Number 60
  • Slide Number 61
  • Slide Number 62
  • Slide Number 63
  • Slide Number 64
  • Slide Number 65
  • Slide Number 66
  • Slide Number 67
  • Slide Number 68
  • Slide Number 69
  • What Can We Do
  • Health Literacy
  • Health Literacy
  • Healthy Eating Is Key Buthellip
  • Slide Number 74
  • Fast Food Nation
  • Kids and Fast Food
  • Slide Number 77
  • Slide Number 78
  • Slide Number 79
  • Slide Number 80
  • Coca Cola Is Certainly Not Interested In Healthy Food Choices
  • Healthy Food Information ndash Needs A Better Chance
  • Healthy Food Information ndash Needs A Better Chance
  • Slide Number 84
  • Community Based Approaches Can Matter
  • Slide Number 86
  • Somerville Study 2002-2005
  • Slide Number 88
  • What We Can Do
  • Evidenced Based Keys to Success
  • Thank YouQuestions