chien luoc cho cty xnk an giang1

TRNG I HC AN GIANGKHOA KINH T - QUN TR KINH DOANH

L THANH PHONG

PHN TCH TNH HNH HOT NG XUT KHU GO TI CNG TY

XUT NHP KHU AN GIANG (ANGIMEX)

GIAI ON 2003 - 2005

Chuyn ngnh: Qun Tr Kinh Doanh NN

KHA LUN TT NGHIP I HC

LONG XUYN, 05-2006

TM TT

Ngy nay, trong thi hi nhp kinh t th vic tham gia vo hot ng thng mi quc t l mt xu th tt yu, mt yu cu khch quan v khi tham gia vo mu dch th gii, cc doanh nghip s tm thy mt s thun li nh: m rng c th trng tiu th, gim c ri ro v bn nhiu th trng tt hn ch bn mt nc, pht huy li th ca mnh trn th trng mi, to cng n vic lm, tng li nhun

Tuy nhin cng ty c th ng vng c trn th trng xut khu i hi cc doanh nghip phi u t nghin cu th trng th gii cng nh phi thng xuyn phn tch li hot ng kinh doanh ca doanh nghip mnh,...Thng qua thy c u l c hi m doanh nghip c c, u l nguy c cn phi trnh trong hot ng xut khu, ng thi cn phi y mnh vic xc tin thng mi thm nhp vo th trng v pht trin th trng th gii.

ti phn tch tnh hnh xut khu go ti Cng ty Xut Nhp Khu An Giang (Angimex) vi mc tiu ca vic nghin cu l phn tch thc trng kinh doanh xut khu go hin ti ca cng ty, tm ra nhng im mnh, im yu, nhng c hi v nhng nguy c nhm tm ra nhng gii php chin lc hu hiu gip Cng ty mang li hiu qu cao t vic kinh doanh xut khu go.

ti nghin cu tp trung vo cc vn nh:

- Phn tch tnh hnh hot ng xut khu go ti Cng ty qua 3 nm 2003-2005.

+ Phn tch sn lng, kim ngch xut khu go

+ Phn tch th trng xut khu go

+ Phn tch nhng nhn t nh hng n kinh doanh xut khu go

- Phn tch th trng v cc c hi xut khu go ca cng ty

- Phn tch SWOT tm ra nhng im mnh, im yu cng nh ra nhng chin lc thc hin.

- a ra cc gii php thc hin chin lc

V cui cng l kt lun v nhng kin ngh nhm nng cao hiu qu ca vic kinh doanh xut khu go.

Mc lc

Trang

DANH MC BIU BNG, BIU , HNH VDANH MC CH VIT TTChng 1 M U........................................................................................................ 1

1.1. L do chn ti.....................................................................................................11.2. Mc tiu nghin cu............................................................................................... 11.3. Phng php nghin cu........................................................................................ 11.4. Phm vi nghin cu................................................................................................ 2

Chng 2 C S L THUYT....................................................................................32.1.Khi qut v xut khu......................................................................................... 3

2.1.1.Khi nim v xut khu.................................................................................. 32.1.2.Cc hnh thc kinh doanh xut khu...............................................................3

2.2. Khi qut v marketing quc t........................................................................... 32.2.1.Khi nim........................................................................................................32.2.2.Tm quan trng ca marketing quc t...........................................................4

2.3.Ma trn SWOT......................................................................................................42.4.Knh phn phi.....................................................................................................52.5. Tc lu chuyn hng ha................................................................................5

Chng 3 GII THIU V CNG TY XUT NHP KHU AN GIANG (ANGIMEX)................................................................................................................. 6

3.1. Lch s hnh thnh............................................................................................... 63.2. Phm vi hot ng, chc nng, nhim v v quyn hn ca cng ty.................. 7

3.2.1. Phm vi hot ng......................................................................................... 73.2.2. Chc nng ca cng ty...................................................................................73.2.3. Nhim v ca cng ty.................................................................................... 73.2.4. Quyn hn ca cng ty...................................................................................8

3.3. C cu t chc ca cng ty..................................................................................83.3.1. S c cu t chc .....................................................................................93.3.2. C cu t chc............................................................................................... 9

3.4. Quy trnh ch bin sn xut go.........................................................................103.5. Nhng thun li, kh khn v phng hng pht trin ca cng ty............... 11

3.5.1. Thun li......................................................................................................113.5.2. Kh khn......................................................................................................113.5.3. Phng hng pht trin ca cng ty.......................................................... 11

Chng 4 PHN TCH TNH HNH XUT KHU GO CA CNG TY XUT NHP KHU AN GIANG T NM 2003-2005........................................12

4.1. Tnh hnh chung v hot ng ca cng ty........................................................ 124.2. Phn tch tnh hnh xut khu go ca cng ty.................................................. 15

4.2.1. Phn tch chung v sn lng, kim ngch xut khu go ca cng ty.........154.2.1.1. Phn tch sn lng go xut khu........................................................ 154.2.1.2. Phn tch kim ngch xut khu ca mt hng go................................. 19

4.2.2. Phn tch tnh hnh xut khu go ca cng ty qua tng th trng............ 244.3. Phn tch tnh hnh Marketing ca mt hng go.............................................. 29

4.4. Cc nguyn nhn gy nh hng n tnh hnh xut khu go ca cng ty......294.4.1. Phn tch tnh hnh thu mua la nguyn liu phc v ch bin v xut khu..4.4.1.1. Th trng thu mua................................................................................... 294.4.1.2. Sn lng thu mua.................................................................................... 304.4.2. Phn tch tnh hnh d tr phc v xut khu go....................................... 324.4.3. Phn tch tc lu chuyn ca mt hng go............................................33

4.5. Phn tch th trng v cc c hi xut khu go ca cng ty...........................344.6. Phn tch i th cnh tranh ca cng ty........................................................... 34

4.6.1. Nhn nh cc i th cnh tranh................................................................ 354.6.2. Xc nh mc tiu, chin lc ca i th.................................................. 35

Chng 5 CC GII PHP NHM NNG CAO HIU QU CA VIC KINH DOANH XUT KHU GO TI CNG TY ANGIMEX......................................38

5.1. Ma trn SWOT cho mt hng go xut khu........................................................385.2. Phn tch cc chin lc xut...........................................................................38

5.2.1. Nhm chin lc S-O..................................................................................... 385.2.2. Nhm chin lc S-T......................................................................................385.2.3. Nhm chin lc W-O....................................................................................405.2.4. Nhm chin lc W-T.................................................................................... 40

5.3. Xc nh mc tiu ca cng ty..............................................................................415.3.1. Cn c xc nh mc tiu................................................................................415.3.2. Mc tiu ca cng ty n nm 2010............................................................... 41

5.4. La chn chin lc..............................................................................................415.5. Cc gii php thc hin ........................................................................................42

5.5.1. Gii php v qun tr.......................................................................................425.5.2. Gii php v sn xut......................................................................................435.5.3. Gii php v Marketing.................................................................................. 435.5.4. Gii php v thu thp thng tin v d bo...................................................... 455.5.5. Gii php v ti chnh-k ton........................................................................ 455.5.6. Gii php v nhn s.......................................................................................455.5.7. Gii php v th trng v khch hng........................................................... 45

Chng 6 KT LUN KIN NGH........................................................................476.1. Kt lun.................................................................................................................476.2. Kin ngh...............................................................................................................48

6.2.1.i vi nh nc............................................................................................. 486.2.2.i vi cng ty................................................................................................ 48

DANH MC TI LIU THAM KHO

DANH MC BIU BNG

Trang

Bng 4.1: Bo co kt qu hot ng kinh doanh...........................................................12

Bng 4.2: Cc t s ti chnh.......................................................................................... 13

Bng 4.3: C cu doanh thu ca cng ty........................................................................ 14

Bng 4.4: Sn lng go xut khu................................................................................ 16

Bng 4.5: Sn lng go xut khu ca Angimex v ca An Giang..............................17

Bng 4.6: Kim ngch xut khu go...............................................................................19

Bng 4.7: Kim ngch xut khu go ca Angimex v tnh An Giang............................20

Bng 4.8: Kim ngch xut khu tng loi go................................................................20

Bng 4.9: Sn lng v gi xut khu ca tng loi go................................................23

Bng 4.10: Th trng xut khu go trc tip ch yu ca cng ty..............................24

Bng 4.11: Tnh hnh xut khu go qua tng th trng...............................................25

Bng 4.12: Sn lng thu mua........................................................................................30

Bng 4.13: Chnh lch sn lng thu mua..................................................................... 31

Bng 4.14: S lng, tr gi hng tn kho...................................................................... 32

Bng 4.15: Tc lu chuyn ca go...........................................................................33

Bng 5.1: Phn tch SWOT.............................................................................................39

DANH MC BIU V S

Trang

Biu 4.1: Li nhun ca cng ty................................................................................13

Biu 4.2: C cu doanh thu xut khu ca cng ty....................................................14

Biu 4.3: Sn lng go xut khu ca cng ty.........................................................16

Biu 4.4: Sn lng go xut khu ca Angimex v An Giang nm 2003.............. 18



Biu 4.7: C cu cc loi go xut khu nm 2003...................................................21



Biu 4.10: Th trng xut khu go trc tip trong nm 2005................................ 24

Biu 4.11: Tnh hnh xut khu go qua tng th trng...........................................27

Biu 4.12: Th trng xut khu go trc tip ca cng ty nm 2003...................... 28



Biu 4.15: S lng hng tn kho............................................................................. 32

S 2.1. Knh phn phi................................................................................................5

S 3.1: C cu t chc ca cng ty............................................................................. 9

S 3.2: Quy trnh ch bin go.................................................................................. 10

S 5.1: C cu t chc mi ca cng ty.................................................................... 42

S 5.2: Cu trc knh phn phi ca cng ty............................................................ 45

DANH MC CC CH VIT TT

SXKD Sn xut kinh doanh

UBND y ban nhn dn

DT Doanh thu

LN Li nhun

XN X nghip

XK Xut khu

NC-PT Nghin cu v pht trin

PTCNTT Pht trin cng ngh thng tin

QLDN Qun l doanh nghip

HTC Hot ng ti chnh

NVCSH Ngun vn ch s hu

ISO International Organization for Standardization

WFP World Food Programme

WTO World Trade Organization

Chng 1M U

1.1. L do chn tiTrong xu hng ton cu ha kinh t th gii v khu vc ang din ra mt cch

nhanh chng nh hin nay, hi nhp kinh t tr thnh mc tiu chung ca nhiu nc. Cng nh cu ni: tht l v ch khi bo dng sng ngng chy, tt nht l hy hc cch bi theo dng chy. Ha mnh vo dng chy chung , Vit Nam tng bc vn ln v t c nhng thnh tu nht nh. Nhng thnh tu m Vit Nam t c l hnh trang, l s khch l to ln n cho v bc vo tng lai.

Bn cnh nn kinh t th trng ang din ra vi nhp ngy cng nhanh cng vi s cnh tranh ngy cng gay gt. Cc cng ty mun ng vng c trn thng trng th phi bit linh hot, phi thng xuyn phn tch, nh gi li hot ng sn xut kinh doanh ca doanh nghip mnh, v vn s dng, khai thc cc tim nng, cc ngnh hng c u th nhm tm ra nhng bin php, nhng chin lc pht trin cho sn phm to li th cnh tranh cho cng ty v m bo mc tiu ra ca cng ty mnh. V cng ty Xut Nhp Khu An Giang cng khng ngoi l.

Cng ty Xut Nhp Khu An Giang (gi tt l Angimex) l mt trong nhng cng ty pht huy th mnh v lng thc ln nht ca tnh. cng ty hot ng nhiu lnh vc nh: xut khu go, nhp khu xe gn my, phn bn, lin doanh, c bit l lnh vc kinh doanh go xut khu l mt th mnh ch lc ca cng ty. Do vic phi thng xuyn phn tch hot ng xut khu ca mt hng go cng nh tm ra nhng gii php pht trin cho mt hng go xut khu l mt iu cn thit. Nhn thy c tm quan trng , vi s hiu bit ca bn thn cng vi s hng dn ca thy c cng nh c s ng ca cng ty Xut Nhp Khu An Giang nn em chn ti: PHN TCH HOT NG XUT KHU GO TI CNG TY XUT NHP KHU AN GIANG nghin cu.

1.2. Mc tiu nghin cu- Phn tch hin trng hot ng xut khu go ca cng ty Xut Nhp Khu An

Giang giai on 2003-2005. Nhm tm ra nhng mt thun li v kh khn ca cng ty trong lnh vc xut khu go.

- ra nhng gii php v hoch nh cc chin lc kinh doanh cho cng ty nhm nng cao hiu qu ca vic kinh doanh xut khu go ca cng ty trong nhng nm tip theo.

- Dng lm ti liu tham kho cho cng ty.

1.3. Phng php nghin cu

Phng php thu thp s liu:

- Cc s liu cn thit cho vic nghin cu ca ti c thu thp t cc s liu th cp ti cng ty thng qua cc s sch k ton, bo co kt qu hot ng sn xut kinh doanh, bo co ti chnh,

- Phng vn trc tip cc cn b trong cng ty v cc vn c lin quan n bi vit.

Phng php nghin cu: s dng cc phng php nghin cu: phn tch, so snh, thng k, tng hp, phng php phn tch SWOT.

1.4. Phm vi nghin cu- Do lnh vc hot ng ca cng ty Xut Nhp Khu An Giang l rt rng, rt a

dng v vy ti ch gii hn vic phn tch hot ng xut khu ca mt hng go ti cng ty.

- ti s phn tch da vo cc s liu m cng ty cung cp trong cc nm gn y nht l t nm 2003-2005.

1.5. ngha nghin cu- Vic nghin cu ti s mang li li ch thit thc cho bn thn v vic nng cao

hiu bit v lnh vc ngoi thng, hiu bit v tnh hnh sn xut v xut khu go ca tnh An Giang cng nh ca Vit Nam.

- Bn cnh nghin cu ti s mang li ngha thit thc cho cng ty trong vic ch trng nng cao hiu qu ca vic kinh doanh xut khu go, thy c nhng c hi v nhng thch thc trn th trng, gip cng ty ra nhng k hoch pht trin ng n gp phn mang li li nhun cho cng ty v to tng trng kinh t ca tnh cng nh ca t nc.

Chng 2C S L THUYT

2.1. Khi qut v xut khu2.1.1. Khi nim v xut khu:

Xut khu l qu trnh a hng ha hoc dch v sn xut trong nc bn ra th trng nc ngoi.

2.1.2. Cc hnh thc kinh doanh xut khu:- Xut nhp khu trc tip: l hnh thc cng ty t tm kim th trng tiu th v

k kt hp ng xut nhp khu hng ha bng ngun vn ca cng ty mnh.

- Xut nhp khu y thc: L hnh thc cng ty nhn lm dch v xut nhp khu sn phm, hng ha ca cc n v khc khng c chc nng xut nhp khu trc tip (hoc c chc nng xut nhp khu trc tip nhng khng ng ngnh ngh m h kinh doanh) hng hoa hng dch v.

- Lin doanh lin kt: L hnh thc cng ty dng ti sn ca mnh gp vn vi cc n v kinh doanh khc trong v ngoi nc v c chia li theo t l vn gp gia cc bn lin doanh.

2.2. Khi qut v marketing quc t2.2.1. Khi nim

Marketing quc t ch khc marketing ch hng ha hay dch v c tip th ra khi phm vi bin gii ca mt quc gia, tuy s khc bit ny khng ln nhng n c ngha quan trng trong vic qun tr marketing, cc cch gii quyt tr ngi ca marketing, vic thnh lp cc chnh sch marketing k c vic thc hin chnh sch ny, marketing quc t gm c 3 dng:

Marketing xut khu: l hot ng marketing nhm gip doanh nghip a hng ha xut khu ra th trng nc ngoi.

Marketing ti nc s ti: l hot ng marketing bn trong cc quc gia m cng ty ca ta thm nhp.

Marketing a quc gia: nhn mnh n s phi hp v tng tc hot ng marketing trong nhiu mi trng khc nhau, nhn vin marketing phi c k hoch v cn nhc cn thn nhm ti u ha s tng hp ln nht l tm ra s iu chnh hp l nht cho cc chin lc marketing c vn dng tng quc gia ring l.

2.2.2. Tm quan trng ca marketing quc tVic tham gia vo nn thng mi quc t l mt xu th tt yu, mt yu cu khch

quan, khi marketing quc t s ng mt vai tr quan trng v vic tham gia vo mu dch th gii doanh nghip s tm thy mt s thun li sau:

- Thng qua xut khu, doanh nghip m rng c th trng tiu th, k c dch v, v r rng l th trng nc ngoi ln hn nhiu so vi th trng trong nc, m rng c u t.

- Khi th trng ni a khng tiu th ht sn phm ca cng ty, th cng ty c th ngh n sn xut nhng sn phm dnh ring cho th trng xut khu, kt qu nh

xut khu c th phn b chi ph c nh cho nhiu sn phm, h thp gi thnh, nng cao li nhun, dn n gi bn c kh nng h thp to iu kin tc ng tr li y mnh khi lng hng ha bn ra hn na.

- Gim c ri ro: bn nhiu th trng tt hn ch bn mt nc.

- c vng ca cc nh lnh o: cc nh lnh o cao cp, c ng u mun cng ty ca h tham gia thng mi quc t.

- M rng chu k sng ca sn phm.

- Khai thc li th hin c trong th trng cha c khai thc.

- To thm thu nhp t nhng k thut hin c thng qua nhng bn quyn (licensing) c quyn kinh t ( franchising).

- Nng cao hiu bit v cnh tranh quc t.

- Pht trin thm li nhun u t, to cng n vic lm.

- Thc hin tt qun tr nhn vin cng nh tin b ca sn phm (do thng qua cnh tranh).

2.3. Ma trn SWOTSWOT l t vit tt ca cc ch sau: S (Strengths - nhng im mnh); W

(Weaknesses - nhng im yu); O (Opportunities - nhng c hi); T (Threats - nhng nguy c).

SWOT C hi (Opportunities) e da (Threats)

im mnh (Strenghts) Chin lc S-O:Tn dng cc c hi pht huy ti a cc im mnh

Chin lc W-O:Khc phc cc im yu bng cch pht huy ti a cc im mnh.

im yu (Weaknesses) Chin lc S-T:Tm cch pht huy cc im mnh lm gim cc mi e da bn ngoi.

Chin lc W-T:Xy dng k hoch phng th nhm chng li cc ri ro, trnh cc tc hi ca im yu.

Trong :

- Cc chin lc im mnh-c hi (SO): cc chin lc ny nhm s dng nhng im mnh bn trong ca cng ty tn dng nhng c hi bn ngoi.

- Cc chin lc im yu- c hi (WO): cc chin lc ny nhm ci thin nhng im yu bn trong tn dng cc c hi bn ngoi.

- Cc chin lc im mnh- e da (ST): cc chin lc ny s dng cc im mnh trnh khi hay gim bt nh hng ca cc mi e da bn ngoi.

- Cc chin lc im yu- nguy c (WT): cc chin lc ny nhm ci thin im yu bn trong trnh khi hay gim bt nh hng ca mi e da bn ngoi.

Mc ch ca ma trn SWOT l ra cc chin lc kh thi c th la chn, ch khng quyt nh chin lc no l tt nht. Do , trong cc chin lc pht trin trong ma trn SWOT, ch mt s t chin lc tt nht c chn thc hin.

2.4. Knh phn phi: Khi nim: Knh phn phi hng ha l mt tp hp cc t chc hay c nhn

cng lm nhim v chuyn a hng ha, sn phm hay dch v t nh sn xut n ngi tiu dng.

Knh phn phi to nn dng chy ca hng ha t nh sn xut n ngi tiu dng. c bit, trong kinh doanh xut khu, phn phi c ngha ht sc quan trng. Phn phi l iu kin tt yu a hng ha ra khi phm vi quc gia.

S cn thit phi s dng knh phn phi: Vic s dng knh phn phi s em li hiu qu cao hn trong vic phn phi hng

ha rng khp v a hng n cc th trng mc tiu.

Tit kim c khi lng cng vic cn lm v thu nhiu li nhun hn.

S 2.1. Knh phn phi(1)2.5. Tc lu chuyn hng ha

Khi nim: tc lu chuyn hng ha l biu hin v thi gian trong lu thng hng ha trn th trng tiu th, v n c xc nh thng qua hai ch tiu:

- Thi gian ca vng lu chuyn hng ha, k hiu l Nl/c .

- S vng lu chuyn hng ha trong k, k hiu l Vl/c.

Cng thc tnh:

c/1N

360c/1V = ; M

360*Dc/1N =

Trong : D l gi tr d tr hng ha bnh qun.

M l gi tr hng ha lu chuyn trong k.

ngha: Phn tch tc lu chuyn hng ha tm ra nhng nguyn nhn gy nh hng n s ngy lu chuyn v s vng lu chuyn hng ha nhm

1 Ngun: marketing cn bn-Trng i Hc Quc Gia-Nh Xut Bn Thng K

Nh sn xut III

Nh Phn phiNh sn xut II

Nh sn xut I

Ngi tiu dng

Ngi tiu dng

Ngi tiu dng

thc y qu trnh tiu th hng ha din ra mt cch nhanh chng, nng cao hiu qu ca vic s dng vn cho doanh nghip.

Chng 3GII THIU V CNG TY XUT NHP KHU

AN GIANG (ANGIMEX)3.1. Lch s hnh thnh

Cng ty Xut Nhp Khu An Giang c tin thn l cng ty Ngoi Thng An Giang c thnh lp ngy 23/07/1976 theo quyt nh s 73/Q ca UBND tnh tr s ti Chu c. Nm 1979 do thc hin chc nng yu cu v nhim v mi cng ty Ngoi Thng An Giang i tn thnh cng ty Lin Hip Xut Khu An Giang theo quyt nh s 42/Q ngy 31/12/1979 tr s t ti s 8/18 L Thng Kit th x Long Xuyn nay l Thnh Ph Long Xuyn.

Trong nhng nm u hot ng cng ty ch n thun lm nhim v thu mua v cung ng, mua bn v y thc hng xut nhp khu i vi cng ty trong nc. C cu hng xut khu ch yu nh go, bp, u nnh, m vng, tm., c cu hng nhp khu l vt t nguyn liu phc v sn xut thng chim t trng 30% tr ln gp phn to ngun vt t cho sn xut nng nghip ( UREA, DAP, NPK, thuc tr su.) v mt s mt hng tiu dng khc.

Nm 1988 cng ty c B Thng Mi cp giy php xut nhp khu trc tip, qua cng ty nhanh chng tip cn th trng nc ngoi, quan h giao dch mua bn trc tip v y thc xut nhp khu cho cc n v trong tnh v nc bn Campuchia vi cc khch hng nh: Php, Singapore, Nht, HongKong, Thi Lan, Nam Triu Tin, i Loan, Philippine, n , Malaysia.Trong qu trnh quan h mua bn cng ty xc nh c nhng khch hng c th tin cy hp tc lm n lu di chuyn kinh doanh mt hng lng thc, nng sn c ngun ti chnh kh ln nh Recofi, S.C.I.I, Viet Sing, Sunsang, HonSang, MeKong, KiToKu

Nm 1990 cng ty xy dng nh my xy la Angimex 1 vi cng sut 5T/h v cc cng trnh ph tr vi tng tr gi l 2.792.465.000 ng.

Nm 1991 v 1992 cng ty ci to mt hng, xy dng nh kho trn tng din tch 1413m2, lp t l sy nng sn 5T/ha lp t hai my nh bng go vi cc cng trnh ph tr vi tng tr gi l 750.762.000 ng

Nm 1993 cng ty lp t my nh bng go An Ha v cc cng trnh ph tr mt nh my xy la ca Nht vi tng gi tr 750.762.000 ng.

Nm 1995 xy dng nh my Angimex 2 ( Ch Mi) gm xy dng kho 180 m2 lp t my nh bng go kho ng Li (Chu Thnh) v cc cng trnh ph tr vi tng tr gi l 1.503.755.000 ng

T nm 1990 n nay cng ty trang b my vi tnh v mt s trang thit b khc phc v cho cng tc qun l v sn xut kinh doanh.

tng thm ngun vn, m rng kinh doanh thu ht u t nc ngoi ph hp vi tim nng t ai, lao ng ca vng t gic Long Xuyn, cng ty tip cn, giao

dch, m phn vi cng ty KiToKu (Cng ty lin doanh lng thc Nht Bn) t cng ty lin doanh Angimex KiToKu ra i. Thng 9/1991 cng ty lin doanh Angimex KiToKu khai trng vi tng vn u t l 1 triu USD, vn php nh l 300 ngn USD nhm thc hin mc ch sn sut nng sn phm ch yu l la go v cc sn phm c ch bin t go xut khu v nhp khu vt t hng ho phc v cho sn xut hng ch bin nng sn. Cng ty cn lin doanh cho ra cng ty Angimex VietSing (HongKong).

Tn cng ty: Cng ty Xut Nhp Khu An Giang:

Loi hnh doanh nghip: Doanh nghip nh nc

Tn giao dch:

Tn ting Vit: CNG TY XUT NHP KHU AN GIANG

Tn ting Anh: ANGIANG IMPORT-EXPORT COMPANY

Tn vit tt: ANGIMEX COMPANY

Tr s chnh: S 01 Ng Gia T-Phng M Long-TP Long Xuyn-An Giang.

Tel: (84-76) 841548 841286; Fax: (84-76) 843239

Email: [email protected] Website: http://www.angimex.com.vn

Ti khon:

Ngoi t: 015.1.37000207.1 Ngn hng Ngoi Thng An Giang.

Ni t: 051.1.00000013.3 Ngn hng Ngoi Thng An Giang.

3.2. Phm vi hot ng, chc nng, nhim v v quyn hn ca cng ty3.2.1. Phm vi hot ng Trong nc: Ch bin v kinh doanh la go, dch v vn ti hng ha cng

cng, kinh doanh cc loi vt t phc v sn xut nghip.

Ngoi nc: xut khu nng phm, nhp khu vt t nng nghip, hng tiu dng, xut nhp khu y thc cho cc n v khc.

3.2.2. Chc nng ca cng ty- Gp phn thc y hot ng ngoi thng ca Tnh pht trin, tiu th cc sn

phm ca nng dn, phn phi cc mt hng tiu dng, iu ha hng ha trong Tnh v cc Tnh ln cn.

- T chc thu mua, vn chuyn, ch bin, d tr phc v xut khu, c bit l ch bin go xut khu.

- Nhp khu cc vt t, thit b phc v cho tiu dng v trong sn xut nng nghip.

- Lin doanh, lin kt vi cc t chc kinh t khc thc y cc hot ng kinh t khc pht trin.

3.2.3. Nhim v ca cng ty

Trong hot ng sn xut kinh doanh cng ty c ngha v ng k kinh doanh v hot ng ng ngnh ngh ng k, tun th quy ch, quy nh ca nh nc v kinh doanh xut nhp khu v giao dch i ngoi.

Cng ty t to ngun vn cho hot ng sn xut kinh doanh ca mnh, khai thc v s dng c hiu qu cc ngun vn, m bo u t m rng sn xut v i mi cc trang thit b nhm thc hin cc mc tiu kinh doanh v nhim v khc theo k hoch.

Thc hin chnh sch ch ti sn ti chnh, lao ng tin lng, bo him x hi, lm tt cng tc o to bi dng nng cao trnh nghip v tay ngh cho nhn vin.

Thc cc ngha v v cc khon thu i vi nh nc.

3.2.4. Quyn hn ca cng ty thc hin cc chc nng v nhim v nu trn th i hi cng ty cng cn

phi c nhng quyn hn tng xng. Cng ty Xut Nhp Khu An Giang c y cc quyn sau:

Quyn ch ng v ti chnh doanh nghip phc v sn xut kinh doanh trn c s bo ton v nng cao hiu qu s dng vn, c s vt cht k thut v cc ngun lc khc c cp pht.

Quyn t chc b my qun l, kinh doanh ph hp vi mc tiu v nhim v ca cng ty.

Quyn u t lin doanh, lin kt gp vn c phn v mua li cc ti sn ca cc doanh nghip khc.

Quyn ch ng i mi cng ngh, trang thit b, m rng qui m kinh doanh theo kh nng ca cng ty v yu cu ca th trng.

Quyn tham gia xut nhp khu cc mt hng nng sn, hng phc v tiu dng, sn xut nng nghip, y thc xut nhp khu cho cc n v bn.

Quyn m phn k kt hp ng kinh t vi cc t chc kinh t trong v ngoi nc.

Quyn t vn phng i din ca cng ty trong v ngoi nc tin hnh giao dch ng thi thu thp v cung cp thng tin v th trng phc v cho k hoch sn xut kinh doanh ca cng ty.

3.3. C cu t chc ca cng ty 3.3.1. S c cu t chc (S 3.1. trang 9)3.3.2. C cu t chc

C cu t chc ca cng ty l mt th thng nht t trn xung di, bao gm cc phng ban:

Ban gim c cng ty (3 ngi): l ngi i din php nhn cho cng ty, c quyn iu hnh cao nht ca cng ty.

Gim c: do UBND tnh b nhim, iu hnh hot ng ca cng ty theo ch trng chnh sch ca nh nc, chu trch nhim trc UBND tnh v tp th cn b cng nhn vin ca cng ty.

Ph gim c th nht: h tr cng vic cho Gim c, ph trch v nghip v kinh doanh go xut khu, trc tip ch o cc x nghip ch bin lng thc.

Ph gim c th hai: h tr cng vic cho Gim c, ph trch kinh doanh thng mi, trc tip ch o hot ng mua bn cc ca hng v t i l, cc mt hng nhp khu.

S 3.1: C cu t chc ca cng ty(2)

Phng nhn s - hnh chnh: thc hin cc vn lin quan n nhn s, b tr lao ng, tin lng, khen thng k lut, o to v bi dng cn b, cng

2 Ngun: Phng Nhn S - Hnh Chnh

GIM C

PG. Ph trch kinh doanh thng mi

PG. Ph trch SX kinh doanh lng thc

Phng Kinh doanh

P. Nhn s-hnh chnh

P.Ti chnh-k ton

Chi nhnh ti TPHCM

TTm PTCNTT (Nitt An Giang)

Tr l Ban Gim c

XN SXKD Bao b v Vn

ti

XN Ch bin lng thc 1

XN Ch bin lng thc 2

Ca hng Honda Long Xuyn

Ca hng TM-DV sa cha xe AGM

XN Ch bin lng thc 3

XN Ch bin LT Chu c

XN Ch bin lng thc 4

Ca hng Honda Chu c

Kho C.cKho HLc

Kho Q1Kho C.VngKho Kinh FKho S.Ha

Kho C.VmKho B.KhnhKho P.Ha

Kho LxuynKho C.MiKho H.An

Kho .LiKho C.PhKho AG 9

/C.01 Ng Gia T/C.207 Tr H o/C. B.Khen

i L TDS-Fone

nhn vin. Thc hin cng vic qun l cng vn, thu nhn vn bn, nhng quy nh v cc thng t ca cp trn, ca Nh nc tham mu cho cc phng ban c trch nhim thi hnh.

Phng ti chnh- k ton: t chc cht ch cng tc hch ton, gim st ton b hot ng sn xut kinh doanh ca cng ty. Lp bo co quyt ton do b ti chnh ra, theo di thu hi cng n kp thi, y chnh xc, khng tht thot ti sn ca cng ty, t chc kim k cn i tin hng, nghin cu vn dng cc chnh sch ti chnh k ton, thng k, xut cc bin php hn ch kh khn, vch ra cc phng n t chc trong lnh vc ti chnh k ton.

Phng kinh doanh: C chc nng giao dch k kt hp ng, nghin cu th trng, tch cc tham mu xut cho lnh o v phng thc kinh doanh, k kt hp ng kinh t sao em li hiu qu cho cng ty. Hng nm lp bng d tr xy dng c bn qun l vic k kt hp ng, lun chng kinh t k thut ng theo quy nh ca nh nc.

Trung tm pht trin cng ngh thng tin (Niit An Giang): l trung tm o to cn b cng nhn vin thng tin cho cng ty v kinh doanh thu li nhun

Cc ca hng: chuyn bn cc mt hng tiu th v sa cha xe gn my, cc ca hng ny l cc n v hch ton c lp vi cng ty.

Cc x nghip: c chc nng thu mua la go nguyn liu, sn xut, ch bin, bo qun tiu th v cung ng go cho xut khu.

3.4. Quy trnh ch bin go

S 3.2: Quy trnh ch bin go(3)3.5. Nhng thun li, kh khn v phng hng pht trin ca cng ty

3.5.1. Thun li

3 Ngun: X nghip ch bin lng thc II

Nguyn liu (la)

Tm

My xay xt

Cm

My lao bng go

Go thnh phm

Go nguyn liu

Nhp kho

ng gi

Tm Cm

-Ngun nguyn liu cung ng cho vic ch bin phc v xut khu l rt ln v n nh. y l iu kin c bn m rng v pht trin ngnh ch bin go xut khu.

-c s h tr, quan tm ca UBND tnh cng nh cc Ngn hng thng mi to tin cng ty c th ch ng trong k hoch thu mua phc v sn xut v tiu th.

-Tn dng c u th v c s vt cht k thut c u t trong nhiu nm qua, cn b cng nhn vin c trnh chuyn mn vng vng, lc lng lao ng c kinh nghim trong ngnh ch bin go xut khu.

-Uy tn ca cng ty ngy cng cao i vi khch hng trong v ngoi nc, gi c v cht lng sn phm lun p ng c vi nhu cu ca khch hng.

-Cng tc thu thp, cp nht thng tin ngy cng c nng cao, to c s cho cng tc d bo chnh xc gip cho vic kinh doanh hiu qu hn.

3.5.2. Kh khn-Vi chnh sch t do ha thng mi lm cho xu hng cnh tranh trn th

trng xut khu ngy cng tr nn khc lit hn.

-Cc chnh sch chuyn i c cu cy trng lm cho din tch trng la gim xung nh hng n cng tc thu mua phc v cho ch bin v xut khu.

-Khch hng v th trng ch yu ca cng ty a phn ch l khu vc Chu , Chu Phi. Cng ty cha khai thc cc th trng ln v nhiu tim nng nh: Ty u, Bc M, c

3.5.3. Phng hng pht trin ca cng ty

Tip tc m rng giao dch trn thng trng quc t, duy tr v pht trin th trng truyn thng Chu , Chu Phi, hng ra cc th trng y tim nng: Chu u, Chu M, Nht Bn.

u t m rng kho hng, thit b sn xut go xut khu. Cung cp nhng sn phm cht lng cao nht vi gi c ph hp nht, tng bc hon thin dn cung cp go cao cp cho th trng Siu th nc ngoi v trong nc.

y mnh mng li lu chuyn hng ha tch cc khai thc ngun hng, khai thc trit ngun nguyn liu ca a phng, phng thc mua hng thun tin, gi c hp l bn cnh phi iu ha kp thi cho vic mua hng, khai thc v nm chc ngun hng.

Nghin cu m rng ngnh hng mi. Phn u tng doanh s v dch v v thng mi trong c cu doanh thu. Duy tr vic o to nhng k s phn mm t ng cp cao cho tnh nh.

Khng ngng h thp chi ph, xy dng mc hoa hng y thc xut khu hp l.

Tip tc lin kt vi Saigon Coop Mark cho ra i mt trung tm thng mi, siu th mua sm ln nht tnh An Giang nhm nng cao i sng vt cht v tinh thn cho ngi dn bng k hoch bin khu thng mi ny thnh ni gii tr v mua sm cui tun thn thuc i vi ngi dn.

Tip tc cc cng tc chun b cui cng chuyn sang cng ty c phn (c th vo cui nm 2006).

Chng 4PHN TCH TNH HNH XUT KHU GO CA

CNG TY XUT NHP KHU AN GIANGGIAI ON 2003-2005

4.1. Tnh hnh chung v hot ng ca cng tyCng ty c quy m hot ng rng ln, kinh doanh nhiu lnh vc, hng ha a dng,

hin l mt trong nhng cng ty hng u ca Tnh v l cng ty ni ting trong c nc v lnh vc xut khu go. Phn tch chung v tnh hnh hot ng ca cng ty c ci nhn tng qut hn v hiu qu hot ng ca cng ty trong thi gian qua.

Bng 4.1: Bo co kt qu hot ng kinh doanhVT: ngn ng

Ch tiu M s Nm 2003 Nm 2004 Nm 2005

Tng doanh thu 01 1.129.344.057 1.135.044.343 1.459.241.531 Trong DT t xut khu 02 890.531.209 893.573.087 1.158.390.465 Cc khon gim tr 03 277.520 348.120 17.0741.Doanh thu thun (01-03) 10 1.129.066.537 1.134.696.223 1.459.224.4572.Gi vn hng bn 11 1.058.422.301 1.045.582.759 1.329.934.7803.Li nhun gp (10-11) 20 70.644.236 89.113.464 129.289.6774.Chi ph bn hng 21 52.943.563 60.252.509 85.236.6155.Chi ph QLDN 22 7.702.389 7.695.309 15.566.5216.LN thun t HKD (20-21-22) 30 9.998.284 21.165.646 28.486.541 -Thu nhp HTC 31 6.799.434 8.280.493 4.366.104-Chi ph HTC 32 9.381.082 14.426.414 16.452.7407.LN t HTC (31-32) 40 -2.581.648 -6.145.921 -12.086.636-Thu nhp khc 41 722.776 1.588.531 10.320.824-Chi ph khc 42 1.107.295 169.753 1.058.5248.LN khc (41-42) 50 -384.519 1.418.778 9.262.3009.Tng LN trc thu (30+40+50) 60 7.032.117 16.438.503 25.662.205

10.Thu TNDN phi np 70 2.230.649 4.785.068 7.158.41711. LN sau thu (60-70) 80 4.801.468 11.653.435 18.503.788% LNST/ DT thun 0,43% 1,03% 1,27%

(Ngun: phng ti chnh-k ton)Qua bng hot ng kinh doanh ta thy tng doanh thu tng dn qua cc nm dn n

s gia tng ca doanh thu thun: doanh thu thun nm 2003 l 1.129 t ng, nm 2004 l 1.134 t ng tng ln mt lng l 5,6 t ng vi tc tng l 0,5% so vi nm 2003 v nm 2005 l 1.459 t ng tng mt lng l 324 t ng so vi nm 2004 vi tc tng t ti 28,6%. Cng vi tc tng ca doanh thu ko theo s gia tng v li nhun sau thu: nm 2003 li nhun sau thu l 4,8 t ng n nm 2004 th con s ny tng vt ln 11,6 t ng tng mt lng l 6,8 t ng vi tc tng l 58,8% so vi nm 2003. n nm 2005 th li nhun tip tc tng t 18,5 t ng tng mt lng l 6,8 t ng v vi tc tng l

37% so vi nm 2004. iu ny cho thy cng ty ang hot ng ngy cng c hiu qu v li nhun t c ngy cng tng cao.

V phn trm li nhun sau thu so vi doanh thu thun: ta thy t l ny tng dn qua cc nm: nm 2003 chim 0,43%; nm 2004 chim 1,03%; n nm 2005 chim 1,27%. y l mt t l khng cao nhng gi tr doanh thu thun l rt ln nn cng mang li mt li nhun tng i ln cho cng ty. Trong nhng nm qua tnh hnh kinh doanh xut khu ca cng ty cng nh ca tnh An Giang din ra mt cch thun li, c bit l kinh doanh xut khu go mt th mnh ca cng ty nn cng ty cng c nhng bc tng trng nht nh.

Biu 4.1: Li nhun ca cng ty

4,801

11,653

18,503

0

5

10

15

20T ng

2003 2004 2005Nm

Tuy nhin nh gi chnh xc hn v tnh hnh hot ng ca cng ty ta xem xt cc ch s v ti chnh.

Bng 4.2: Cc t s ti chnh

Ch tiun v tnh

Nm 2003 2004 2005

Cc t s v kh nng thanh ton Kh nng thanh ton n ngn hn Ln 1,09 1,10 1,34Kh nng thanh ton nhanh Ln 0,74 0,56 0,76

Ch s v n cn n Tng n/Tng ti sn % 71,84 73,63 56,02NVCSH/ Tng ngun vn % 28,16 26,37 38,87T sut sinh li T sut li nhun ST/doanh thu % 0,42 1,01 1,27T sut li nhun ST/ Tng ti sn % 3,14 5,40 10,98T sut li nhun ST/ NVCSH % 10,29 20,54 30,82

(Ngun: phng ti chnh-k ton)* V kh nng thanh ton: t s thanh ton n ngn hn trong 3 nm lun lun ln

hn 1 y l mt biu hin tt trong hot ng ti chnh, iu ny chng t cng ty c kh nng thanh ton tt cc khon n ngn hn v kh nng ny c tng dn qua cc nm. V t s thanh ton nhanh, nm 2004 c xu hng gim v li tng tr li trong nm 2005, tuy nhin t s ny trong 3 nm lun lun nh hn 1. Chng t kh nng thanh ton nhanh ca cng ty cha c tt, gi tr hng tn kho chim t trng cao trong c cu ti sn ca cng ty.

* V ch s n cn n: tng n trn tng ti sn ca cng ty l rt ln vo nm 2003 (71,84%) v nm 2004 (73,63%) v n nm 2005 th t s ny gim cn 56,02% iu ny cho thy cng ty gim vay n trong nm 2005 hay mc t ch v vn ca cng ty ngy cng c cng c, ngun vn ca cng ty gim bt s ph thuc t bn ngoi nh 2 nm trc. Tuy nhin vi cc t s ny cng chng t cng ty c kh nng huy ng vn cao, uy tn ca cng ty ngy cng tng.

* V t sut sinh li: ta thy t sut li nhun ca cng ty l rt cao v c xu hng tng dn qua cc nm. iu ny chng t cng ty ang hot ng rt c hiu qu v li nhun ngy cng cao.

Nhn chung, kh nng ti chnh ca cng ty l rt tt, kh nng thanh ton cao, huy ng vn mnh v kh nng sinh li cao.

C cu doanh thu ca cng ty:Bng 4.3: C cu doanh thu ca cng ty

Ch tiu

Nm2003 2004 2005

Doanh thu(1.000 ng)

T trng (%)

Doanh thu(1.000 ng)

T trng (%)

Doanh thu(1.000 ng)

T trng (%)

DT Xut khu 890.531.209 78,9 893.573.087 78,7 1.158.390.465 79,4DT t kinh doanh 238.812.848 21,1 241.471.256 21,3 300.851.066 20,6Tng cng 1.129.344.057 100,0 1.135.044.343 100,0 1.459.241.531 100,0

(Ngun: phng ti chnh-k ton)

Biu 4.2: C cu doanh thu ca cng ty

0200400600800

1.0001.200

2003 2004 2005nm

T ng

DT t xut khu DT t KD khc

V doanh thu t xut khu: ta thy doanh thu t xut khu chim mt t trng rt cao trong tng doanh thu ca cng ty. Nm 2003 con s ny chim 78,9%; nm 2004 chim 78,7%; v n nm 2005 chim 79,4% trong tng doanh thu. Qua 3 nm ta thy t trng ny tng gim mt lng khng ng k v lun chim mt t trng khong 80% trong tng doanh thu. Do cng ty hot ng ch yu lnh vc xut khu nn s lng ny chim mt t trng rt ln. Hn na trong nhng nm kinh doanh qua cng ty gi vng c th trng c v m rng thm cc th trng tiu th mi, k kt c cc hp ng xut khu mi lm cho doanh thu ngy cng tng cao.

Cng vi s gia tng ca doanh thu hng xut khu th doanh thu t tiu th hng ha ni a cng khng ngng tng cao. T 238.812.848 nghn ng trong nm 2003 tng ln 241.471.256 nghn ng trong nm 2004 v tip tc tng cao trong nm 2005 v t 300.851.066 nghn ng v lun chim t trng khong 20% trong c cu doanh thu ca cng ty.

Trong nm 2003, hot ng kinh doanh lng thc ca cng ty c nhiu thun li, l nm u tin t mc tng trng cao nht t trc n nay v xut khu chim 78,9% c cu doanh thu ca cng ty. Tnh hnh th trng c nhiu s thay i, c bit l th trng Chu c m rng v c nhiu thun li hn; n nm 2004 doanh thu tip tc tng nhng ch vi mt lng tng i (3.041.878 nghn ng), ch yu l s gia tng ca mt hng go xut khu; nm 2005 th doanh thu tng mnh ch yu l s gia tng ca mt hng go xut khu do gi xut khu ca mt hng go lun n nh mc cao v cng ty cng k c nhiu hp ng gi tr cao nn hot ng kinh doanh ca cng ty lun n nh v tng trng.

Nhn chung, do cng ty hot ng ch yu lnh vc xut nhp khu nn c cu doanh thu t xut khu chim mt t trng rt ln (tng ng 80% c cu doanh thu ca cng ty) v n gp phn mang li nhiu li nhun cho cng ty. iu ny chng t cng ty ang hot ng c hiu qu lnh vc xut khu. Nn cn phi y mnh v tip tc pht trin lnh vc ny thu li nhiu ngoi t v li nhun cho cng ty.

4.2. Phn tch tnh hnh xut khu go ca cng ty4.2.1. Phn tch chung v sn lng, kim ngch xut khu go ca cng ty

Trong chin lc kinh doanh ca hu ht cc cng ty v nht l cc cng ty kinh doanh xut nhp khu th vic tng cng t trng hng xut khu cng nh kim ngch t c trong xut khu l mt mc ch quan trng m hu ht h mong mun. Trong kinh doanh xut khu go th vic tng t trng hng xut khu trc tip v gim t

trng hng y thc l mt trong nhng gii php gip nng cao hiu qu kinh doanh ca cng ty. V xut khu y thc s tn mt chi ph cao cho vic y thc ng thi n lm gim li nhun ca cng ty. V vy vic phn tch sn lng xut khu trc tip cng nh y thc l cng vic quan trng cn thc hin.

4.2.1.1. Phn tch sn lng go xut khuBng 4.4: Sn lng go xut khu

Ch tiu

Nm2003 2004 2005

Sn lng(Tn)

T trng(%)

Sn lng(Tn)

T trng(%)

Sn lng(Tn)

T trng(%)

Xut khu trc tip 273.111 88,6% 220.064 84,9% 297.430 93,7%Xut khu y thc 35.102 11,4% 39.011 15,1% 19.882 6,3%Tng 308.213 100,0% 259.075 100,0% 317.312 100,0%

(Ngun: phng ti chnh-k ton)Biu 4.3: Sn lng go xut khu ca cng ty

tn

0

100.000

200.000

300.000

400.000

2003 2004 2005nm

i vi sn lng go xut khu trc tip nm 2003 l 273.111 tn chim t trng 88,6 %; nm 2004 sn lng gim xung cn 220.064 tn chim t trng 84,9%; n nm 2005 sn lng xut khu trc tip tng ln 297.430 tn v n chim n 93,7 % t trng sn lng go xut khu ca cng ty.

Nm 2004, xut khu trc tip gim so vi nm 2003 l 53.047 tn, nguyn nhn ch yu l do ngy 27-7-2004 Chnh ph ban hnh tm dng hn ngch xut khu go mc 3,5 triu tn nhm mc ch kim ch lm pht trong nc lm nh hng n k hoch kinh doanh ca cng ty trong nhng thng cui nm v cng ty phi tn kho vi s lng ln, t lm nh hng n lng go xut trc tip gim mnh.

Nm 2005, xut khu trc tip tng mnh so vi nm 2004 l 77.366 tn, nguyn nhn ch yu l do u nm 2005 cng ty k c nhiu hp ng s lng ln vi gi cao gii quyt c lng tn kho t nm 2004. cng ty p dng chin lc tn kho mang tnh nh hng cho tng giai on, kt hp hi ha gia tn kho bn- mua- sn xut giao hng. n cui nm 2005 cng ty cng linh hot k c hp ng ln vi pha Iran v Philippines, nn sn lng go xut trc tip tng cao.

i vi sn lng go xut khu y thc (ch yu l y thc xut khu cho Tng cng ty lng thc Min Nam, Tng cng ty lng thc Min Bc, cng ty Angimex-Kitoku) nm 2003 l 35.102 tn chim t trng 11,4%; nm 2004 l 39.011 tn chim t trng 15,1%; n nm 2005 sn lng ny tip tc gim cn 19.882 tn v n ch chim t trng 6,3% sn lng go xut khu ca cng ty.

Nm 2004 sn lng go xut u thc ca cng ty tng so vi nm 2003 mt lng l 3.909 tn ch yu l do th trng xut trc tip gp nhiu kh khn v cng ty cng tham gia nhiu hp ng y thc hn.

Nm 2005 sn lng go xut khu y thc gim so vi nm 2004 mt lng l 19.129 tn, nguyn nhn ch yu l do nm 2005 tnh hnh th trng go th gii c nhiu th trng thun li hn v do c mt s hp ng y thc trong nm trc khng mang li li nhun cao nh mong mun v kh nng thanh ton chm, nn cng ty gim s lng go y thc xut khu.

Nhn chung, tng sn lng go xut khu nm 2003 l 308.213 tn chim ; nm 2004 gim cn 259.075 tn, nguyn nhn ch yu l do tnh hnh bt n ca th trng v vic ban hnh hn ngch ca Chnh ph v sn lng go xut khu dng li mc 3,5 triu tn; n nm 2005 tnh hnh c nhiu thun li nn tng sn lng tng ln 317.312 tn. Ta thy s lng go xut khu ca cng ty c tng gim qua tng nm nhng vn chim mt t trng rt cao trong tng sn lng go xut khu ca tnh, chng t cng ty ang hot ng rt c hiu qu lnh vc ny v cn phi c duy tr n nh, c th l cn phi tip tc duy tr cc khch hng truyn thng v m rng thm nhiu khch hng mi xng ng l cng ty hng u ca tnh.

*Phn tch sn lng go xut khu ca Angimex so vi sn lng go xut khu ca tnh An Giang:

Ta phn tch v sn lng go xut khu ca Angimex so vi tng sn lng go xut khu ca An Giang, t thy c Angimex chim t l bao nhiu trong c cu sn lng , thy c tm quan trng ca cng ty trong vic kinh doanh xut khu go ca tnh.

Bng 4.5: Sn lng go xut khu ca Angimex v ca An Giang

Ch tiu

2003 2004 2005

Sn lng(Tn)

T trng

(%)Sn lng

(Tn)

T trng

(%)Sn lng

(Tn)T trng

(%)Cng ty khc 236.216 43,4% 258.528 49,9% 348.581 52,3%Angimex 308.213 56,6% 259.075 50,1% 317.312 47,7%Tnh An Giang 544.429 100,0% 517.603 100,0% 665.893 100,0%

(Ngun: Tng hp Cc thng k An Giang)

Thng qua bng s liu ta thy trong nm 2003 sn lng go xut khu ca ton tnh t 544.429 tn trong cng ty Angimex chim 56,6% vi 308.213 tn cn li l cc cng ty khc trong tnh chia nhau 43,4% t trng. Tuy nhin, t trng ny c xu hng gim dn qua tng nm, nhng n nm 2005 cng ty Angimex vn cn chim ti 47,7% t trng, mt con s rt cao.

Nguyn nhn m t trng ca Angimex gim dn qua cc nm l do ngy cng c nhiu cng ty tham gia vo ngnh kinh doanh xut khu go. S ln mnh ca nhng cng ty cnh tranh lu nay nh: cng ty Afiex, cng ty Du lch An Giangbt chp nhng s ln mnh ca cc i th, Angimex vn lun t c nhng thnh tu cao trong vic kinh doanh xut khu go nguyn nhn l do cng ty ngy cng linh hot hn trong vic ch ng tm kim th trng v hon thin v cht lng go xut khu, chng t mnh l mt cng ty dn u ca tnh khng nhng v sn lng go xut khu m cn l cng ty dn u v kim ngch xut khu ca tnh. Vi nhng thnh tu , cng ty cn phi tip tc duy tr vai tr v v th ca mnh trong thi gian ti.

Biu 4.4: sn lng go xut khu ca Angimex v An Giang nm 2003

Cng ty khc43,4%

Angimex56,6%


Angimex50,1%

Cng ty khc49,9%


Angimex47,7%

Cng ty khc52,3%

4.2.1.2. Phn tch kim ngch xut khu ca mt hng goBng 4.6: Kim ngch xut khu go

Ch tiu

Nm2003 2004 2005

Doanh thu( USD)

T trng(%)

Doanh thu(USD)

T trng(%)

Doanh thu(USD)

T trng(%)

Xut khu trc tip 47.062.757 88,4 46.016.926 84,5 72.078.304 93,4Xut khu y thc 6.165.502 11,6 8.410.162 15,5 5.116.000 6,6Tng 53.228.259 100,0 54.427.088 100,0 77.194.304 100,0

(Ngun: phng ti chnh-k ton)Qua bng s liu trn ta thy kim ngch xut khu trc tip nm 2003 l

47.062.757 USD chim t trng 88,4%; nm 2004 gim cn 46.016.926 USD chim 84,5%; nm 2005 tng ln 72.078.304 USD v chim t trng ti 93,4% trong kim ngch xut khu go ca cng ty.

Nm 2004 xut khu trc tip gim mt lng l 1.045.831 USD so vi nm 2003 l do th trng xut khu gp nhiu kh khn v do hn ngch ca Chnh ph. Mt s nc khng nhp khu nh Campuchia, Ukraine lm cho gi tr xut khu trc tip b gim.

Nm 2005 kim ngch xut trc tip tng tr li, v tng mt lng l 26.061.378 USD so vi nm 2004 v n chim n 93,4% gi tr kim ngch xut khu go. Nguyn nhn l do th trng Chu phi v Philippines nhp khu mnh v th trng Chu u cng c m rng lm cho gi tr xut khu trc tip tng nhanh.

i vi xut khu y thc: ch chim mt t trng nh trong c cu xut khu ca cng ty. Nm 2004 xut khu y thc tng 2.244.660 USD so vi nm 2003 nguyn nhn l do nm 2004 khch hng giao dch t, ch yu l tham gia vo cc hp ng y thc cp Chnh ph nn gi tr xut y thc tng; n nm 2005 th gi tr xut khu y thc gim mt lng l 3.294.162 USD so vi nm 2004 v ch chim t trng 6,6% trong c cu xut khu mt hng go ca cng ty. Nguyn nhn l do tnh hnh th trng nm 2005 c nhiu thun li hn nm 2004, cc hp ng xut trc tip tng mnh, hp ng y thc gim ng k lm cho gi tr xut khu y thc gim mnh. Mc d li nhun kim c t vic xut khu y thc l khng cao nhng n gip cho

cng ty duy tr hot ng trong nhng lc cng ty khng tm c th trng giao dch trc tip, do cng ty cn phi duy tr xut khu u n hnh thc ny mi nm.

*Phn tch kim ngch xut khu go ca Angimex so vi kim ngch xut khu go ca tnh An Giang:

Nh phn tch phn trn, sn lng go xut khu ca Angimex chim mt t trng rt cao trong tng sn lng go xut khu ca ton tnh (khong 50%). iu ni ln tm quan trng ca Angimex trong vai tr pht trin thng mi ca tnh. Tuy nhin, thy r hn v s ng gp ca Angimex trong cng cuc pht trin ca tnh nh, ta phn tch v kim ngch xut khu ca Angimex so vi tnh An Giang xem t trng m n chim c l bao nhiu, ngun ngoi t m Angimex thu v.

Bng 4.7: Kim ngch xut khu ca Angimex so vi tnh An Giang

Ch tiuNm 2003 Nm 2004 Nm 2005

Gi tr (1000 USD)

T trng(%)

Gi tr (1000 USD)

T trng(%)

Gi tr (1000 USD)

T trng(%)

Angimex 53.228 56,4 54.427 51,1 77.194 47,3Cng ty khc 41.150 43,6 52.091 48,9 86.037 52,7Tnh An Giang 94.378 100,0 106.518 100,0 163.231 100,0

(Ngun: Tng hp Cc thng k An Giang)Thng qua bng s liu ta thy kim ngch xut khu ca Angimex cng nh kim

ngch xut khu ca tnh An Giang trong nhng nm qua lin tc tng. V kim ngch xut khu ca Angimex trong nhng nm qua chim mt t trng cao so vi tnh. Tuy nhin, cng nh t trng v sn lng xut khu, t trng ny cng c xu hng gim dn qua cc nm. Nu nh nm 2003 chim 56,4% trong tng s 94 triu USD ca ton tnh; nm 2004 chim 51,1% trong 106 triu USD ca tnh th n nm 2005 t trng m Angimex chim c ch cn 47,3% trong tng gi tr kim ngch xut khu 163 triu USD ca ton tnh An Giang.

Trong nhng nm qua, tnh hnh kinh t x hi ca An Giang lun gt hi c nhiu thnh cng, kim ngch xut khu ngy cng tng, c bit l kim ngch xut khu ca mt hng go. T trng kim ngch xut khu ca Angimex c xu hng gim trong nhng nm qua ch yu l do s gia nhp ngnh ngy cng nhiu ca cc cng ty trong tnh. Tuy gim nhng t trng m Angimex t c l rt cao v cng ty cn phi tip tc duy tr gi vng v tr ca mnh.

Phn tch kim ngch xut khu ca tng loi go:Phn tch kim ngch xut khu ca tng loi go thy r hn v tnh hnh

xut khu ca tng loi go, thy c nhng loi no l th mnh, loi no c a chung, c nhu cu t c c nhng gii php nhm pht huy th mnh ca tng loi, nng cao kh nng cnh tranh cng nh tng sn lng, kim ngch xut khu

Bng 4.8: Kim ngch xut khu tng loi go

Ch tiuNm 2003 Nm 2004 Nm 2005

Gi tr(USD)

T trng(%)

Gi tr(USD)

T trng(%)

Gi tr(USD)

T trng(%)

Go 5% tm 6.635.787 12,47 13.709.903 25,19 21.828.755 28,28Go10% tm 7.525.071 14,14 1.288.625 2,37 0 0Go15% tm 18.977.129 35,65 17.178.008 31,56 28.392.996 36,78Go 25% tm 14.545.472 27,33 17.533.500 32,21 20.060.455 25,99Tm 270.612 0,51 3.230.144 5,93 5.568.451 7,21Np 2.780.587 5,22 1.145.486 2,10 1.129.091 1,46Jasmine 143.966 0,27 250.953 0,46 207.356 0,27Go khc 2.351.468 4,42 91.728 0,17 0 0Tng 53.230.091 100,0 54.428.346 100 77.187.104 100,0


Biu 4.7: C cu cc loi go xut khu nm 2003

Np5,2%

Go khc4,4%

Jasmin0,3%

Tm0,5%

Go 25%27,3%

Go 10%14,1%

Go 5% 12,5%

Go 15%35,7%


Jasmin0,5%

Go khc0,2%

Np2,1%

Go 5% 25,2%

Tm5,9%

Go 10% 2,4%

Go 25%32,2%

Go 15% 31,6%


Tm7,2%

Go khc0,0%

Np1,5%

Jasmin0,3%

Go 25% 26,0%

Go 5%28,3%

Go 15% 36,8%

Go 10% 0,0%

Cn c vo bng s liu 4.8 v 4.9 (th hin kim ngch, s lng, gi ca tng loi go xut khu) cho thy nm 2003 v nm 2005 c xem l 2 nm thnh cng v sn lng xut khu ca cng ty v nm 2004, 2005 li c xem l nm xut khu c gi (gi leo thang).

Xt v c cu tng loi go xut khu ta thy cng c nhiu s bin i theo chiu hng tch cc, tc loi go c phm cht cao ngy cng tng ln chng t cht lng go ca cng ty ngy cng c khch hng a chung. Tuy nhin nu xt v gi tr go xut khu c phm cp cao cn thp hn nhiu so vi loi go c phm cp thp, c th nh sau:

Nm 2003 loi go c phm cht cao (5-10% tm) t doanh s xut khu l 14.160 nghn USD chim 26,61% trong tng kim ngch xut khu go. Trong s go 5% tm t kim ngch l 6.636 nghn USD, go 10% t 7.525 nghn USD. Go c phm cht thp (15%-25% tm) chim t trng 62,98%, trong go 15% t kim ngch xut khu l 18.977 nghn USD chim t trng 35,65%; go 25% tm t kim ngch xut khu l 15.545 nghn USD chim t trng 27,33% trong tng kim ngch xut khu go. Cn li cc loi tm, np, Jasmine v loi go khc chim t trng khong 10% c cu.

Nm 2004 loi go (5-10% tm) chim t trng 27,56%. Trong ch yu l go 5% tm chim t trng 25,19 % v go 10% chim 2,37%. Loi go (15-25% tm) chim t trng 63,77 %, trong go 15% chim t trng 31,56 %; go 25% chim t trng 32,21%. Cn li cc loi khc chim khong 10% trong mt hng tm c a chung cao vi t trng tng ng k ( t 0,51% nm 2003 tng ln 5,93% nm 2004).

Nhn chung, trong c cu go c phm cp cao th nm 2004 go 5% tm tng 106% so vi nm 2003. Nguyn nhn ca s gia tng ny l do trong nm 2004 cng ty k c mt s hp ng Nht v mt s nc Chu u. y l nhng th trng i hi cao v cht lng v gi bn cao nn c s tng mnh ca loi go 5%. Bn cnh loi go 10% khng c a chung nhiu th trng ny nn kim ngch gim ng k trong nm 2004. Trong c cu go c phm cp thp th trong nm 2004 go 15% tm gim nh v loi 25% tng nh. Th trng tiu th loi go ny ch yu vn l th trng truyn thng Chu v Chu Phi. ng ch l s gia tng mnh m ca kim ngch xut khu tm trong nm 2004 ( tng 1093% so vi nm 2003) v th trng tiu th sn phm ny ch yu l Chu Phi.

Nm 2005 loi go 5% tm tng mnh chim t trng 28,22% v loi go 10% khng cn tiu th trong nm 2005. Loi go t 15-25% tm chim t trng 62,77% trong go 15% chim t trng 36,78% v loi 25% tm chim 25,99% t trng. Cn li cc loi khc chim khong 9% t trng. Nguyn nhn ca yu ca vic tng mnh kim ngch xut khu ca loi go 5% tm (tng 59% so vi nm 2004) l do nm 2005 cng ty k c hp ng tiu th trc tip loi go ny vi Chnh ph Iran v th trng truyn thng Philippines, ng ch l loi go 10% khng cn tiu th trong nm 2005. Nguyn nhn ca tnh trng ny l do cng ty khng tm c th trng tiu th cho loi go ny. Go c phm cp thp vn tiu th mnh v lun chim t trng cao (khong 65%) trong c cu kim ngch xut khu go ca cng ty. Chu Phi vn l th trng tiu th ch yu loi go ny. V sn phm tm vn c tiu th mnh, kim ngch xut khu lin tc tng v chim t trng ngy cng cao trong c cu, Chu phi vn l th trng chnh cho loi sn phm ny.

Tm li, qua phn tch trn ta thy loi go 5% tm, 15% tm v 25% tm lun chim t trng cao trong kim ngch xut khu go ca cng ty. S gia tng kim ngch ca loi go 5% tm chng t go phm cp cao ca cng ty c khch hng a chung cao. cng ty cn phi tip tc ci tin cht lng p ng nhu cu ngy cng cao ca th trng. Loi go c phm cp thp vn c a chung v tiu th mnh ti th trng Chu Phi do c im l dn s ng, thu nhp thp v nhu cu ngy cng tng mnh, cng ty cn tip tc duy tr loi go th mnh ny ca cng ty.

Bn cnh , loi go Jasmine, np v tm l nhng mt hng ang c a chung v kim ngch xut khu mt hng ny ngy mt tng cao chng t y l nhng mt hng c a chung cao trn th trng. cng ty cn phi tip tc pht huy th mnh ny ca cng ty.

Nguyn nhn ca vic go phm cp thp cn chim t trng cao trong c cu kim ngch xut khu ca cng ty l do phn ln th trng xut khu go ca cng ty l nhng th trng d tnh, th trng ca nhng nc ngho v cng do cht lng ht ging ca chng ta khng tt nn cht lng go thu c khng cao.

Mt yu t quan trng gp phn lm tng kim ngch go xut khu ca cng ty l yu t gi xut khu. Trong nm 2004 v nm 2005 l nm cng ty xut khu c gi cao v c bit l nm 2005 gi go xut khu ca cng ty l cao hn nhiu so vi nm 2003 ( gi bnh qun nm 2003 l 173 USD/tn; nm 2004 l 211 USD/tn; nm 2005 l 245 USD/tn) v cao hn c mc gi ca cc cng ty xut khu go khc trong tnh ( nm 2003 gi xut khu go bnh qun l 172 USD/tn; nm 2004 l 202 USD/tn; nm 2005 l 237 USD/tn). Chnh yu t gi ny gp phn vo thnh cng chung ca cng ty trong nm 2005.

Bng 4.9: Sn lng v gi xut khu ca tng loi go

Ch tiu

Nm 2003 Nm 2004 nm 2005

SL(qo)GiBQ(Po)

qopo SL(q1)Gi BQ(P1)

q1p1 SL(q2)Gi BQ(p2)

q2p2

(tn) USD USD (tn) USD USD (tn) USD USD

Go 5% 36.186 183,4 6.635.787 63.055 217,4 13.709.903 87.490 249,5 21.828.755Go 10% 44.010 171,0 7.525.071 6.469 199,2 1.288.625 - - -Go 15% 110.850 171,2 18.977.129 81.364 211,1 17.178.008 115.990 244,8 28.392.996

Go 25% 88.364 164,6 14.545.472 84.218 208,2 17.533.500 81.846 245,1 20.060.455Tm 1.778 152,2 270.612 17.805 181,4 3.230.144 26.793 207,8 5.568.451Np 12.137 229,1 2.780.587 4.757 240,8 1.145.486 4.493 251,3 1.129.091Jasmine 526 273,7 143.966 925 271,3 250.953 701 295,8 207.356Loi khc 14.363 163,7 2.351.468 480 191,1 91.728 - - -Tng 308.214 53.230.091 259.073 54.428.346 317.313 77.187.104


4.2.2. Phn tch tnh hnh xut khu go ca cng ty qua tng th trngC th cho rng mt trong nhng vn quan trng v bc xc nht trong vic kinh

doanh xut khu go hin nay l u ra cho sn phm tc th trng tiu th. Nhng nm gn y hot ng sn xut tng, lng la go c sn xut trong dn chng l rt ln nn vn u ra cho ht go l quan trng nht. Hn na, trong thi gian gn y ht go Vit Nam b cnh tranh ngy cng mnh m bi cc nc xut khu go khc nh: Thi Lan, n , Pakistan Do vic phn tch tnh hnh xut khu qua tng th trng, qua thy c nhng th trng no l tim nng, quan trng c th ra nhng gii php nhm y mnh xut khu.

Bng 4.10: Th trng xut khu go trc tip ch yu ca cng ty

Th trngNm 2003 Nm 2004 Nm 2005

Gi tr(USD)

T trng(%)

Gi tr(USD)

T trng(%)

Gi tr(USD)

T trng(%)

Chu 44.991.710 98,51 14.650.300 31,52 37.947.720 51,05Chu u 42.630 0,09 1.785.020 3,84 30.760 0,04Chu Phi 567.000 1,24 30.047.960 64,64 36.354.960 48,91Chu M 66.770 0,15 0 0,0 0 0,0Chu c 6.360 0,01 1.150 0,0 0 0,0Tng 45.674.470 100,0 46.484.430 100,0 74.333.440 100,0


Biu 4.10: Th trng xut khu go trc tip trong nm 2005

Chu 51,05%

Chu u0,04%

Chu Phi48,91%

Bng 4.11: Tnh hnh xut khu go qua tng th trng

Th trngNm 2003 Nm 2004 Nm 2005

Sn lng(tn)

Gi tr (USD)

Sn lng(tn)

Gi tr (USD)

Sn lng(tn)

Gi tr (USD)

*Xut trc tip

Chu 257.522,0544.991.71

0 71.10414.650.30

0 144.407,537.947.72

0Philippines 44.391,85 7.873.880 33.146 6.924.740 96.553,5 25.127.670Indonesia 80.350,55 13.674.910 2.940 666.940 1.110 255.300Singapore 14.164,78 2.430.910 1.670,5 369.810 2.232 568.530Campuchia 2.000 343.000 0 0 0 0East Timor 0 0 0 0 3.506 838.860Malaysia 116.614,87 20.669.010 33.347,5 6.688.810 15.766 3.823.620Iran 0 0 0 0 25.000 6.235.500Hongkong 0 0 0 0 240 1.098.240

Chu Phi 3.500 567.000 142.030 30.047.960 152.904,536.354.96

0Australia 21,99 6.360 5 1.150 0 0Canada 312 66.770 0 0 0 0 Chu u 245 42.630 6.925 1.785.020 118 30.760

*Xut y thc 28.593,66 5.529.190 39.011 8.410.160 19.882 5.116.010Tng cng 290.194,7 51.203.660 259.075 54.894.590 317.312 79.449.450


Qua bng s liu ta thy tnh hnh xut khu qua tng th trng c nhiu s bin i, nm 2003 th trng Chu l th trng gn nh duy nht ca cng ty khi chim n 88,7% sn lng go xut khu; tuy nhin n nm 2004 th th trng Chu Phi li tng trng mt cch n tng khi chim 54,8% sn lng xut khu ca cng ty v vn ln v tr th nht; v n nm 2005 th th trng Chu Phi vn dn u v sn lng nhng kim ngch xut khu li thp hn th trng Chu , nhng th trng khc nh Australia, Canada, Chu u cng c nhiu bin i. nh gi chnh xc hn v tnh hnh xut khu go ca cng ty theo c cu th trng ta i su vo phn tch tng th trng c th:

-Th trng Chu : sn lng xut khu nm 2003 l 257.522 tn t kim ngch xut khu l 44.991.710 USD dn u trong c cu th trng ca cng ty; sau mt nm gp nhiu kh khn th trng ny th nm 2004 sn lng xut khu ch cn 71.104 tn v kim ngch xut khu l 14.650.300 USD; n nm 2005 th sn lng go xut khu th trng ny tng tr li v t 144.407 tn vi kim ngch t 37.947.720 USD. Nguyn nhn lm cho sn lng go xut khu gim ng k trong nm 2004 th trng ny l do s cnh tranh gay gt ca cc i th l Thi Lan v n , Philippines nhp khu gim, tuy nhin nguyn nhn chnh l do Chnh ph Indonesia ban hnh lnh cm nhp khu go, nhu cu gim, lm cho sn lng xut khu gim, th trng b ng, lng tng. Tuy nhin tnh hnh c khc phc trong nm 2005 vi vic m rng th trng sang mt s nc khc nh: Iran, Hongkong, East timor v th trng Philippines tiu th mnh tr li. Vic xc tin thng mi gim bt s l thuc vo mt s t th trng nht nh. Th trng c m rng, linh hot hn.

Th trng Chu bao gm cc nc ASEAN m ch yu l: Philippines, Indonesia, Singapore, Malaysia, Campuchia, East Timor, Iran, Hongkong. Tuy nhin th trng Campuchia khng nhp go ca cng ty sau nm 2003 nguyn nhn ch yu l s cnh tranh gia cc cng ty bn s v gi. Thay vo cng ty m rng th trng ca mnh sang cc nc: Iran, Hongkong, East timor. Th trng Philipines, Malaysia, Indonesia, Singapore l nhng th trng truyn thng nhp khu go ca cng ty u n, c bit l th trng Philippines tiu th vi s lng rt ln vo nm 2005 (ch yu l loi go 5% v 15% tm vi 96.553 tn)

T phn tch trn ta thy, th trng Philippines v th trng Malaysia l th trng kh trung thnh ca cng ty. Do , cng ty cn phi c nhng chnh sch cng nh nhng bin php nhm nng cao uy tn cng nh gi vng mi quan h mua bn lu di. C th l cn phi m bo cung cp hng kp thi, ng thi hn, ci tin cht lng sn phm, bao bbn cnh th th trng Campuchia l th trng nhiu ri ro, khng n nh cng ty cn phi thn trng hn trong vic giao dch vi th trng ny vi nhng bt n v chnh tr cng nh s cnh tranh ca cc cng ty bn x.

-Th trng Chu Phi: y l th trng trung thnh v y tim nng ca cng ty. Vi sn lng ngy mt tng cao, vi ch 3.500 tn trong nm 2003 tng ln 142.030 tn nm 2004 v tng ln 152.904 tn trong nm 2005 dn u v c cu sn lng go xut khu ca cng ty (ch yu l loi go 15%, 25% tm). Nguyn nhn l do s thc y mnh m vic xc tin thng mi, n lc khai ph th trng ca cng ty mang li nhng thnh cng nht nh. y l mt th trng rng ln c kh nng tiu th mt s lng ln go nhp khu. Do vy, bn cnh vic duy tr n nh th cng ty cn phi tip tc khai thc th trng rng ln v y tim nng ny.

-Th trng Chu u: y l mt th trng m th phn ca cng ty ch chim mt t trng tng i thp. Sn lng go xut khu ca cng ty sang th trng ny nm

2003 ch l 245 tn; n nm 2004 tng vt ln con s 6.925 tn v n nm 2005 li gim xung ch cn 118 tn (ch yu l loi go cp cao: go 5% v Jasmine). Nguyn nhn ca s bin i ny l trong nm 2003 sn lng go xut sang th trng ny ch yu l cho Ukraine; n nm 2004 th Ukraine khng cn tiu th na v cng ty xut sang c th trng Balan v Europe vi sn lng tng i ln; tuy nhin n nm 2005 cng ty khng cn gi c th trng ny na m thay vo l th trng Belgium v Bulgaria nhng vi s lng rt khim tn. Nhn chung, y l mt th trng m sn lng go xut khu ca cng ty c xut u n qua mi nm nhng cng cho thy y l mt th trng kh tnh, yu cu cao v cht lng sn phm cng nh v mc an ton cho sn phm m h tiu th. Vic ny i hi cng ty cn phi c thi gian u t, nghin cu cng nh tm kim cc c hi xc tin thng mi thm nhp th trng nhiu tim nng ny.

-Cc th trng khc: nh Australia, Canada nhp khu vi mt s lng tng i thp (go 5% tm, Jasmine) trong nm 2003, 2004 v do khng p ng c nhng i hi v mt cht lng nn cng ty mt th trng ny trong nm 2005. y cng l mt th trng kh tnh, i hi cao ging nh th trng Chu u. cng ty cn phi c nhng bin php ci tin cht lng sn phm cng nh cc phng thc giao dch nhm cng c v thm nhp mnh vo cc th trng ny.

Qua phn tch ta thy th trng Chu v th trng Chu Phi l hai th trng chnh, chim sn lng cao nht ca cng ty. y l th trng c dn s ng, nhu cu nhp khu la go ngy cng tng, y l iu kin thun li cng ty m rng th phn, tng doanh s. V vy, cng ty cn phi c nhng chnh sch cng nh nhng chin lc nhm cng c v m rng v th ca cng ty th trng ny. Bn cnh , cng ty cn phi y mnh vic nghin cu, thm nhp mnh vo cc th trng kh tnh nhng y tim nng nh: Chu u, Chu M, Australia.

Ngoi ra, cng ty cn xut khu go y thc cho: Tng cng ty lng thc Min Nam, Tng cng ty lng thc Min Bc, cng ty lin doanh Angimex-Kitoku, cng ty Gedosico. Trong ch yu l Tng cng ty lng thc Min Nam v cng ty lin doanh Angimex-Kitoku. Ta thy trong nhng nm qua, sn lng go xut khu y thc c nhng s bin i nht nh; tng cao trong nm 2004 ch yu l do th trng xut khu trc tip gim nn cng ty xut khu da vo y thc; nm 2005 th trng xut khu trc tip c m rng v do li nhun t xut khu y thc khng cao nn cng ty gim ngun xut khu y thc. Tuy nhin y cng l hnh thc xut khu quan trng m cng ty cn phi duy tr.

Biu 4.11: Tnh hnh xut khu go qua tng th trng

010.000.00020.000.00030.000.00040.000.00050.000.000

USD

2003 2004 2005nm

Chu Chu u Chu Phi Chu M Chu c

Biu 4.12: Th trng xut khu go trc tip ca cng ty nm 2003Australia0,01%

Canada0,12%

Chu Phi1,34%

Chu u0,09%

Philippines16,97%

Indonesia30,71%Singapore

5,41%

Malaysia44,58%

Campuchia0,76%

Biu 4.13: Th trng xut khu go trc tip ca cng ty nm 2004

Singapore0,76%

Indonesia1,34%

Malaysia15,15%

Philippines15,06%

Chu u3,15%Australia

0,002%

Chu Phi64,54%

Biu 4.14: Th trng xut khu go trc tip ca cng ty nm 2005

Singapore0,75%

East Timor1,18%

Indonesia0,37%

Malaysia5,30%

Philippines32,46%

Iran8,41%

Hongkong0,08%

Chu u0,04%

Chu Phi51,41%

4.3. Phn tch tnh hnh Marketing ca mt hng goMarketing xut khu c coi l mt trong nhng bin php hu hiu gip thm

nhp v m rng th trng, y mnh xut khu. Tuy nhin, marketing xut khu c xem l khu yu nht ti cng ty Xut Nhp Khu An Giang, c th dn n nhng ri ro trong hot ng xut khu. Hin nay, cng tc marketing ti cng ty tuy c quan tm nhng vn cha c pht trin mnh m, cng ty vn cha c phng marketing ring bit m cng tc marketing l do cc nhn vin phng kinh doanh m nhim.

Sn phm: cng ty xut khu nhiu mt hng l go trng 5%, 25% v tm, nhng loi go c cht lng cao nh Jasmine, np chim vi t trng rt t. Cc loi bao b ch yu do cng ty t sn xut, a s l nhng loi bao ln ch c tc dng bo qun trong qu trnh vn chuyn. cng ty hin cha c nhn hiu ring cho mnh, ch yu nhn hiu da theo yu cu khch hng, y khng ch l im yu ca cng ty m cng chnh l im yu ti cc cng ty xut khu go ca Vit Nam.

Gi c: hin cng ty nh gi da trn gi go trn th trng th gii, gi ca hip hi lng thc a ra v da trn gi thnh sn xut. Gi go xut khu ti cng ty thng thp hn go ca Thi lan (ti thi im cui thng 7/2005 gi xut khu go 5% tm ca Thi Lan l t 279-287 USD/tn, go 25% tm l t 260-270 USD/tn; Go Vit nam cng nh ca cng ty Angimex ti thi im ny loi 5% tm l t 250-256 USD/tn, go 25% tm t 230-245 USD/tn), nhng so vi gi ca cc cng ty trong tnh th gi go xut khu ca cng ty Angimex l cao hn (gi bnh qun nm 2003 l 173 USD/tn; nm 2004 l 211 USD/tn; nm 2005 l 245 USD/tn v so vi cng ty Du Lch An Giang gi xut khu go bnh qun nm 2004 l 209 USD/tn; nm 2005 l 240 USD/tn).

Phn phi: cng ty phn phi sn phm ch yu qua trung gian, khng s dng i l phn phi nc ngoi m bn trc tip cho cc nh nhp khu thng qua ba hnh thc: xut khu trc tip, xut khu y thc, cung ng (nhng thi gian gn y, ch yu l cung ng nhng ph phm cho ni a). V vy cng ty kh kim sot c sn phm ca mnh trn th trng v khng phn phi trc tip n tay ngi tiu dng cui cng.

Chiu th: cng ty cha quan tm nhiu n cng tc qung co, khuyn mi v hin cha xy dng ngn sch cho cng tc ny. Sn phm ch yu c cho hng trc tip vi khch hng bng cch gii thiu trn catalogue, trn website ca cng ty v thng qua cc hip hi, cng ty cha thm nhp trc tip vo th trng xut khu c th nh cha tham gia cc chng trnh hi ch quc t, sn phm cha c bn ti cc siu th ca th trng xut khu v cng ty hin cha c thng hiu ring.

Hin nay h thng mng ni b cng ty ang trong giai on pht trin mnh nn vic nm bt thng tin v th trng, v khch hng, i th cnh tranh ...rt nhanh chng. Hot ng xc tin bn hng ca cng ty gn y cng c quan tm nh hng nm c nhn vin n th trng xut khu thm hi nhng i tc, khch hng c ng thi qua ch ng tm kim khch hng mi.

4.4. Cc nhn t gy nh hng n tnh hnh xut khu go ca cng ty4.4.1. Phn tch tnh hnh thu mua la nguyn liu phc v ch bin v xut khu

4.4.1.1. Th trng thu muaVic kinh doanh xut khu go chu nh hng bi nhiu yu t, t yu t ch quan

n khch quan trong yu t v th trng thu mua l mt yu t quan trng tc ng n kt qu hot ng kinh doanh xut khu go, bi nu mua vi gi cao, cht lng khng t s nh hng nhiu n ch bin v xut khu

Mt c im trong cng tc thu mua ti cng ty Angimex l hu nh ch t chc thu mua ti cc x nghip ch bin ca cng ty i vi cc loi go nguyn liu thng, cn cc loi go cht lng cao nh Jasmine th cng ty t chc i thu mua ca nng dn ti cc vng nguyn liu.

- Mua ti x nghip: cng ty t chc thu mua phn ln l ti cc x nghip, v ngun cung ch yu l cc thng li (hng so) n t nhiu ni trong tnh v cc tnh ln cn nh: ng Thp, Cn Th, Kin Giangv sn phm ch yu l cc loi go nguyn liu phc v cho ch bin v mt s t cc loi la nguyn liu.

- Mua ca nng dn: i vi cc loi go xut khu nh Jasmine do cn phi kim sot cht cht lng u vo nn cng ty t chc nhn vin i thu mua ti rung ca nng dn, tuy nhin s lng ny ch chim mt s lng thp.

4.4.1.2. Sn lng thu mua m bo kh nng cung ng ng s lng, kp thi cho cc hp ng xut

khu th vic kim sot cht s lng mua u vo l rt quan trng, ng thi n cng c ngha quan trng trong vic d tr hng ha phc v xut khu ca cng ty.

Bng 4.12: Sn lng thu mua

Tn hng

Nm 2003 Nm 2004 Nm 2005

S lng(Tn)

Tr gi(1.000 )

S lng(Tn)

Tr gi(1.000 )

S lng(Tn)

Tr gi(1.000 )

Go 5% 22.013,59 57.901.226 16.969,19 52.746.947 20.816,50 77.502.554Go 10% 5.967,12 15.135.361 1.890,58 5.866.021 258,35 934.222Go 15% 32.462,83 79.894.560 16.842,12 49.301.050 16.223,72 57.659.407Go 20% 6.570,21 15.784.793 27.660,90 82.852.397 27.470,72 92.001.063Go 25% 53.334,24 127.540.632 30.968,80 91.601.979 18.631,32 61.697.021Go 35% - - 127,43 340.154 - -Go NL 240.446,36 524.235.069 212.125,76 567.610.605 250.450,02 762.458.633Go np 12.161,64 40.782.323 6.147,85 21.452.764 4.773,33 17.433.277La 305,14 569.081 6.495,77 13.504.210 7.351,21 17.161.121Tm 1 3.880,10 8.384.689 7.828,09 23.262.692 5.013,53 15.978.248Cm 73,29 138.511 130,26 267.339 - -Tng cng 377.214,51 870.366.245 327.186,74 908.806.158 350.988,69 1.102.825.546


Bng 4.13: Chnh lch sn lng thu mua

Tn hng

Chnh lchNm 2004/2003 Nm 2005/2004

S lng(Tn)

Tr gi(1.000 )

Sn lng(Tn)

Tr gi(1.000 )

Go 5% tm -5.044,40 -5.154.279 3.847,31 24.755.607Go 10% tm -4.076,55 -9.269.340 -1.632,23 -4.931.799Go 15% tm -15.620,72 -30.593.510 -618,40 8.358.357Go 20% tm 21.090,69 67.067.604 -190,17 9.148.666Go 25% tm -22.365,44 -35.938.653 -12.337,48 -29.904.958Go 35% tm 127,43 340.154 -127,43 -340.154

Go NL -28.320,60 43.375.536 38.324,26 194.848.028Go np -6.013,79 -19.329.559 -1.374,52 -4.019.487La 6.190,63 12.935.129 855,45 3.656.911Tm 1 3.947,99 14.878.003 -2.814,57 -7.284.444Cm 56,97 128.828 -130,26 -267.339Tng cng -50.027,77 38.439.913 23.801,96 194.019.388

(Ngun: phng ti chnh-k ton)Thng qua bng s liu v tnh hnh sn lng thu mua v chnh lch sn lng thu

mua, ta thy s lng ny tng gim r rt. Nm 2004 gim so vi nm 2003 l 50.017,77 tn; nhng n nm 2005 th s lng ny tng ln mt lng l 23.801,96 tn so vi nm 2004. Nguyn nhn s lng nm 2004 gim ch yu l do Chnh ph tm dng hn ngch xut khu go mc 3,5 triu tn nhm hn ch lm pht trong nc nh hng nhiu n s lng go xut khu t nh hng n s lng thu mua. n nm 2005, tnh hnh xut khu c nhiu thun li hn, cng ty k c nhiu hp ng vi s lng ln v nhu cu v go cng th gii tng nn sn lng thu mua cng tng p ng nhu cu v xut khu.

Qua bng s liu trn ta thy, loi go nguyn liu c cc x nghip mua vi s lng ln nht v n chim khong 71% tng s lng thu mua ca cng ty. Loi go ny c c im l ch mi bc phn v bn ngoi (v tru) cha qua ch bin. y l sn phm u vo quan trng phc v cho vic ch bin xut khu. Ty thuc vo cc hp ng k m cng ty s t chc thu mua vi chng loi v s lng khc nhau. Tuy nhin vic thu mua cn ty thuc nhiu vo chin lc tn kho ca cng ty v chu nh hng nhiu theo ma v thu hoch. cng ty thng mua nhiu vo v thu hoch v ngc li. Nguyn nhn c tnh trng ny l do vo v thu hoch ngun cung ng nhiu cng ty t chc thu mua theo chin lc d tr ca mnh. Hn na, vo thi im thu hoch nhiu, gi mua vo thng thp hn so vi cc thi im khc y l iu kin thun li cng ty h gi vn hng bn, tng li nhun. Cng tc thu mua vi thi gian v s lng thu mua s nh hng nhiu n vic cung ng hng cho cng tc xut khu. Do , cn phi c k hoch cng nh chin lc thu mua hp l nhm mang li hiu qu cao.

4.4.2. Phn tch tnh hnh d tr phc v xut khu goD tr l yu t ht sc quan trng trong vic kinh doanh xut khu go ca cng ty

nhm m bo qu trnh kinh doanh din ra mt cch lin tc. Bi l thi gian thu mua cng nh tin sn xut sn phm n khng trng khp vi thi gian v tin s dng sn phm y v nht l sn phm mang tnh thi im cao nh la go. i hi cng ty phi c mt khi lng d tr nht nh. Vic d tr qu cao hay qu thp u nh hng n kt qu hot ng kinh doanh ca cng ty.

Vic phn tch d tr gip cng ty kim tra mc d tr hng ha thc t c ph hp vi nh mc d tr hay cha? Tr gi, cht lng, s lng v kt cu hng d tr c ph hp vi vic kinh doanh hay cha? Tt c cc yu t s nh hng rt ln ti cng vic kinh doanh ca cng ty.

Bng 4.14: S lng, tr gi hng tn kho

Tn hng

Tn kho bnh qunNm 2003 Nm 2004 Nm 2005

S lng(Tn)

Tr gi(1000 )

Sn lng(Tn)

Tr gi(1000 )

Sn lng(Tn)

Tr gi(1000 )

Go 5% 5.619,24 11.838.177 10.263,53 33.783.173 3.173,57 10.382.904Go 10% 553,05 1.117.625 1.960,31 6.316.940 555,85 1.834.603Go 15% 663,88 1.335.233 4.164,57 10.818.703 2.100,96 6.650.543Go 20% 204,30 408.212 1.341,62 3.421.489 267,81 818.686Go 25% 136,38 253.761 1.370,78 3.839.720 3.666,93 11.075.187Go 35% 2,81 6.387 0 0 0 0Go NL 0 0 160,70 417.462 15,75 41.202La 41,02 95.524 29,59 68.778 1,10 2.700Tng cng 7.220,67 15.054.919 19.291,10 58.666.265 9.781,97 30.805.825


Biu 4.15: S lng hng tn kho

0

5.000

10.000

15.000

20.000

2003 2004 2005nm

tn

Qua bng s liu ta thy, tnh hnh tn kho thay i khc nhau qua cc nm. T 7.220,67 tn nm 2003 tng ln 19.291,1 tn nm 2004 v gim xung cn 9.781,97 tn nm 2005. V kt cu hng tn kho cng kh a dng v chng loi.

- Nm 2004 s lng tn kho tng mt lng l 12.070,43 tn so vi nm 2003, nguyn nhn ch yu l do Chnh ph ban hnh hn ngch 3,5 triu tn go xut khu v nm 2004 cng l nm cng ty p dng chin lc tn kho d tr kh nng cung cp cho cc hp ng k nn s lng tn kho ln lm nh hng nhiu n kt qu kinh doanh.

- Nm 2005 s lng tn kho gim mt lng ng k l 9.509,13 tn so vi nm 2004. y l nm cng ty thay i chin luc tn kho d tr. Thay v tn kho d tr nh nm 2004 th nm 2005 cng ty p dng chin lc qun tr tn kho mang tnh nh hng trong tng giai on, kt hp hi ha gia tn kho-bn-mua-sn xut giao hng. V chin lc ny em li hiu qu cao nh: chi ph lu kho thp, tng vng quay ca sn phm v mang li li nhun cao.

Nhn chung, tnh hnh tn kho ti cng ty nh hng nhiu vo kh nng d on s thay i ca th trng, cng nh chin lc tn kho ca cng ty. V thc t cng ty p ng , ng thi gian cho cc hp ng xut khu vi chin lc tn kho nh hng cho tng giai on, do cng ty cn tip tc duy tr chin lc ny nhm mang li hiu qu cao trong kinh doanh.

4.4.3. Phn tch tc lu chuyn ca mt hng goPhn tch tc lu chuyn hng ha thy c tc ny l nhanh hay chm,

c hp l cha t c th ra nhng gii php nhm nng cao tc lu chuyn, gim chi ph lu chuyn, trnh ng hng ha nhm tng li nhun. Ta xem xt bng phn tch tc hng ha di y:

Bng 4.15: tc lu chuyn ca go

Ch tiu VT Nm 2003 Nm 2004 Nm 2005Doanh thu XK (M) 1000 890.531.209 893.573.087 1.158.390.465Tn kho bnh qun (D) 1000 15.054.919 58.666.265 30.805.825S ngy lu chuyn (Nl/c) Ngy 6,1 23,6 9,6S vng lu chuyn (Vl/c) vng 59,2 15,2 37,6


Cng thc tnh: { c/1N360c/1V = ; M

360*Dc/1N = }Thng qua bng s liu trn ta thy s ngy lu chuyn nm 2003 ch l 6,1 ngy th

n nm 2004 tng ln 23,6 ngy. Nguyn nhn ch yu l do doanh thu t xut khu hu nh khng tng nhng gi tr tn kho li tng ng k lm cho s ngy lu chuyn cao. Vic ny s lm chi ph vn chuyn tng v nh hng nhiu n li nhun. Tuy nhin n nm 2005 s ngy lu chuyn gim xung cn 9,6 ngy, iu ny chng t doanh thu t xut khu tng v gi tr hng tn kho c gim xung dn n s ngy lu chuyn gim t lm tng hiu qu kinh doanh ca cng ty.

Nm 2004 s vng lu chuyn ch l 15,2 vng gim 44 vng so vi nm 2003 v n nm 2005 s vng lu chuyn l 37,6 ngy. Ta thy thi gian ca mt vng lu chuyn thay i khc nhau qua cc nm. Nguyn nhn l do s thay i v chnh sch tn kho ca cng ty v s thay i t doanh thu xut khu.

Nhn chung s ngy lu chuyn nm 2004 ca cng ty l rt cao v iu ny lm gim hiu qu kinh doanh ca cng ty. Tuy nhin n nm 2005 th cng ty cng c nhng chin lc tn kho hp l, tng doanh s bn trn th trng t lm gim s ngy lu chuyn, lm tng hiu qu kinh doanh ca cng ty

4.5. Phn tch th trng v cc c hi xut khu go ca cng tyNghin cu, thm nhp, tm kim cc c hi xut khu sang cc th trng mi v

m rng th trng hin c l mt trong nhng chin lc hng u nhm nng cao hiu qu kinh doanh xut khu, l iu tt yu trong hi nhp kinh t th gii.

*Th trng Chu : c mt s nc l khch hng truyn thng ca cng ty c bit l cc nc Asean:

Philippines: y l th trng truyn thng v quan trng ca cng ty, c im tiu dng go ca th trng ny l a chung ht go di hoc trung bnh nhng phi c nh bng k, mu sc trng, trong v c mi thm, khng yu cu do.

Indonesia: y l th trng c dn s ng, ngi dn nc ny thng thch go loi ht van, c nh bng, mu sc trng, trong, mi xay xt, c mi thm, do, t l tm cng t cng tt thng khng qu 20%.

Malaysia: tng lp Hoa kiu nc ny thch go trng, ht di, cp loi tt, t l tm thp. Tng lp dn ngho thng dng ht di, t l tm cao t 15 n 25%. Tiu dng go np thng xuyn chim khong 5% lng nhp khu v hng nm c rt nhiu ngy l c truyn.

Singapore: thch go trng, ht di c nh bng k, t l tm thng l 5%, i hi cht lng cao. Loi go thm cng c a chung vi mc gi cao.

Iran: quc gia o Hi ny a tiu th go trng, ht di t l tm thp 5- 15% yu cu s ht thc ln khng qu 8 ht trong 1 kg go

HongKong: ngi dn thch go trng, ht di cht lng cao, xay xt k v nh bng. Cc loi go thm c sn ca Vit Nam rt c a chung ti y.

East Timor: vi dn s t, sn xut nng nghip khng pht trin, va nh li manh mn, sn lng go trong nc ch p ng 10% ca nhu cu 250.000 tn/nm. Trong nm va qua cng ty xut sang East Timor 3.506 tn go, mt s lng tng i ln. Loi go nhp khu thng l 10-15% tm.

*Th trng Chu Phi: y l th trng c dn s rt ng, nhu cu go mi nm mt tng. Ngi dn c mc thu nhp thp, kh nng thanh ton thp, nn thng tiu dng go cht lng trung bnh thp, c t l tm cao, thng l 25% tm. y l th trng tiu th go ca cng ty vi s lng ln.

*Th trng Chu M Latinh: ngi tiu dng thch go xt va phi, cn cm hoc go lc. Ring Brazil li thch go trng, ht di, ty cm, nh bng k, t l tm thp 5-10%. S ht thc ln khng qu 5 ht trong 1 kg go.

*Th trng Chu u: i vi khu vc ny go ch l lng thc ph tr sau la m, sn phm a chung thng l loi go cht lng cao, ht di, i hi v sinh cng nghip cao.

Qua phn tch cho thy, th trng chu (m trong ch yu l cc nc Asean), th trng cc nc chu Phi l th trng quan trng tiu th nhng sn phm ph hp vi kh nng cung ng ca Angimex, do cng ty cn phi bit tn dng tt cc c hi ny. Bn cnh cng ty cn phi c gng hn na c th thm nhp vo cc th trng chu u, chu M v y l nhng th trng c th mang li li nhun cao cho cng ty.

4.6. Phn tch i th cnh tranh ca cng tyTrong kinh doanh nu ch mi hiu c khch hng khng th cha , m c bit

l trong kinh doanh xut khu go cn phi hiu v cc i th cnh tranh ca cng ty mnh. Khng nhng cnh tranh khu tiu th m cn cnh tranh t c khu t chc thu mua phc v xut khu. Do vy vic xc nh cc i th cnh tranh, tm hiu thng tin v i th, chin lc cc i th p dng l mt iu rt quan trng.

4.6.1. Nhn nh cc i th cnh tranh

i th cnh tranh ca cng ty khng ch dng li phm vi trong tnh, trong nc m cn l cc quc gia khc trn th gii, cc i th tim n c kh nng tham gia ngnh trong tng lai.

-Trong nc: cc i th cnh tranh chnh ca cng ty l: Tng cng ty lng thc Min Nam, Tng cng ty lng thc Min Bc, cng ty xut nhp khu Vnh Long (Imexcuulong); trong tnh An Giang c cc i th: cng ty Xut nhp khu nng sn thc phm An Giang (AFIEX), cng ty Du lch An Giang

-Ngoi nc: cc i th ca cng ty l doanh nghip xut khu go cc nc: Thi Lan, n , Pakistan, Mtrong i th hng u l cc doanh nghip xut khu go ca Thi Lan.

4.6.2. Xc nh mc tiu, chin lc ca i th*IMEXCUULONG (Cng ty xut nhp khu Vnh Long): l mt trong nhng cng

ty u tin ca Vit Nam xut khu go, t nm 1989. Imexcuulong c h thng ch bin go xut khu ngay ti vng la nguyn liu di do nht ng bng sng Cu Long. Hng nm, Imexcuulong ch bin v xut khu trn 120 ngn tn go. Nh c u t cc thit b xay xt ch bin go xut khu ph hp nn Imexcuulong c th cung cp cho khch hng cc loi go vi nhiu phm cp cht lng v kh nng cung ng hng nhanh chng. Go ca Imexcuulong c mt ti nhiu th trng trn th gii, t cc nc Asean, Trung ng, Nam M n Chu Phi, Chu u v Nht Bn.

Vi nh hng pht trin l mt doanh nghip kinh doanh a ngnh, mt trong s nhng nh sn xut, cung ng sn phm v dch v c uy tn ti Vit Nam. Kim ngch xut khu bnh qun hng nm ca Imexcuulong lun chim khong 30% tng kim ngch xut khu ca tnh Vnh Long. Trong nm 2005 va qua cng ty xut khu go vi tng sn lng 403.428,92 tn ng th ba so vi c nc.

*AFIEX (Cng ty xut nhp khu nng sn thc phm An Giang): y l cng ty hot ng a ngnh ngh: xut khu go, nng sn, thc n gia sctrong xut khu go chim mt t trng cao trong kim ngch xut khu ca cng ty. Sn lng go xut khu t: 60.432 tn (nm 2003), 103.208 tn (nm 2004) v 183.668 tn (nm 2004). V th trng tuy c m rng nhng cha vng chc, th trng xut khu go cn ph thuc vo mt vi th trng v khch hng nht nh. Kh nng cnh tranh khng mnh.

*i vi Thi Lan: L nc xut khu go ln nht th gii, hng nm xut khu t t 7 triu n

8 triu tn (trn tng sn lng sn xut hng nm khong 26 triu tn). y l qu hng ca go thm Jasmine.

Cht lng ca go Thi Lan c khch hng a chung, tin cy vi khong 15 cp go khc nhau kh a dng nh hng A,B, C9 ch yu hng B), go trng 100B cp 5% tm, 10%, 15% cho n 35% tm, go lc, go np, go thm c sn Jasmine.

Go Thi Lan c xut i cc lc a trn ton th gii vi h thng bn hng kh n nh, cc nc Asean, Nht, Chu u l th trng xut khu chnh ca Thi Lan hin nay. tng cng kh nng cnh tranh xut khu ngoi nc v pht trin trong nc Thi Lan thng ch trng nhiu chnh sch tch cc nh bo h nng phm trong nc, cho nng dn vay th chp bng go h gi thc ch gi ln, ...v thi hnh nhng chnh sch h tr xut khu nh: cp tn dng u i cho nh xut khu, mua go ca nh xut khu, chu chi ph lu kho vn chuyn.

Cng nghip ch bin la go ca Thi Lan kh pht trin ch thua go M do li th hn hn ca M v cng ngh ch bin. Bao gm hng chc ngn c s xay xt ln, va v nh, cc h thng kho d tr, cc x nghip sn xut bao b, ng gi khp cc thnh ph, th trn, bn cng, a Thi Lan tr thnh nc xut khu go ln nht th gii t nhiu nm nay vi khi lng xut khu go bnh qun trn 5 triu tn/nm trong nhng nm gn y, chim khong 40% lng go xut khu ca th gii.

Gi go xut khu ca Thi Lan lc no cng cao hn so vi Vit Nam mc d c hai u xut khu cng loi, Thi bn c gi cao v go Thi Lan cht lng rt ng u v n nhThi Lan c nhiu u th hn Vit Nam v cng ngh sn xut hin i nht: to ra cht lng ti u, thc hin quy trnh canh tc an ton; vic thu hoch, vn chuyn, tn tr c qun l tt; vic ch bin, ng bao theo tiu chun thc phm. Thi Lan, chi ph xay xt n 15%, ta ch 7-8 %. Dn lm ngh xay xt go Thi Lan giu hn ta rt nhiu. H kh nng u t trn gi, lo khu sy, tn tr. Hn na hp ng bao tiu la go y rt thnh cng, gia doanh nghip v nng dn c mi gn kt cht ch vi nhau.

Mc d l nc xut khu hng u nhng kh nng xut khu ca Thi Lan cng cn nhiu im yu km: lng xut khu khng n nh qua cc nm v c xu hng gim; gi go tng i cao khin mt s khch hng truyn thng ca Thi Lan chuyn t go Thi Lan sang tm mua nhng loi go t cc nc khc nh:

+ Iran l th trng mua go cao cp ch yu ca Thi Lan nm nay chuyn sang mua go ca Uruguay v Vit Nam.

+ Iraq l th trng nhp khu khong 80% l go Thi Lan nay chuyn sang mua go ch yu ca M.

+ Nigeria l th trng nhp khu go ca Thi Lan nay cng chuyn phn ln yu cu nhp khu mua go ca n v gi go n thp hn khong 25 USD/T/FOB.

*n : L nc xut khu go ln th 3 trn th gii sau Thi Lan v Vit Nam. Trong nhng nm qua vn ln rt nhanh v dn ui kp v th nc xut khu go nhiu nht th gii ca Thi Lan. n sn xut ch yu l go cp thp l i th cnh tranh chnh ca ta v mt hng ny v go thm c sn Basmati. Go n xut sang cc nc Chu l ch yu, tip n l Chu Phi, M Latinh v Chu u.

Tuy nhin xut khu go ca n cng ang gp nhiu kh khn do vic tng dn s, v sn lng go ti Punjab v Andhra Pradesh, hai Bang trng la chnh ca n , lin tc gim do nng dn chuyn sang trng nhng loi cy mang li thu nhp cao hn nh rau v qu. n vn ang ph thuc rt nhiu vo ngun nc t nhin (nc ma) trong vic gieo trng hu ht cc loi cy. y cng l mt tr ngi cho vic sn xut go nc ny. S bt thng ca thi tit khin n kh c th t c mc sn lng trc y, v cng kh duy tr v tr mt trong nhng nc xut khu go hng u th gii.

Hin ti n ang tp trung xut go Basmati cht lng cao, i th cnh tranh chnh l Pakixtan, cn th trng go phi Basmati l Thi Lan v Vit Nam. Nhu cu go cht lng ang tng cao trn th trng th gii s l c hi tt cho n . y l nc xut khu go Basmati ln nht th gii, ch yu sang th trng Arapxeut, cc nc Trung ng, Chu u v M.

i vi cc cng ty trong nc v c bit l cc cng ty trong tnh cnh tranh trc tip t khu thu mua nguyn liu, cnh tranh v gi t vic thu mua n tiu th hng ha xut khu.

Cng ty cn phi thng xuyn nm bt cc thng tin v i th: xem xt kh nng cung ng ra th trng ca h, cc kh nng cnh tranh v gi, mc hi lng ca h trn th trng, nhng chin lc m h s p dng. t m cng ty xem xt a ra cc chin lc kinh doanh cho cng ty mnh nhm chim lnh th trng v ti a ha li nhun.

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Chng 5CC GII PHP NHM NNG CAO HIU QU

CA VIC KINH DOANH XUT KHU GO TICNG TY ANGIMEX

Thng qua qu trnh phn tch trn ta thy cng ty Xut Nhp khu An Giang c c nhng thnh cng nht nh, doanh thu ngy mt tng cao trong nhng nm qua xng ng l cng ty hng u ca tnh trong lnh vc xut khu. Tuy nhin, trong hot ng kinh doanh cng ty cng t ra c nhng im yu nht nh. Cng vi nhng p lc cnh tranh din ra cng gay gt trn th trng quc t ta cn tm ra nhng im mnh, im yu cng nh nhng c hi, nguy c m cng ty s i mt t c th ra nhng gii php pht trin cho cng ty.

5.1. Ma trn SWOT cho mt hng go xut khu (Bng 5.1 trang 39)

5.2. Phn tch cc chin lc xut5.2.1.Nhm chin lc S-O

-Chin lc pht trin th trng: hin nay, nhu cu go th gii ngy cng tng ln. Ngoi cc th trng truyn thng nh hin nay, th trng xut khu go ca cng ty vn cn nhiu th trng tim nng cha c khai ph. Do vi kh nng ti chnh mnh, uy tn cao ca cng ty trn th trng cng vi ban lnh o c nng lc v kinh nghim th cng ty cn phi y mnh vic a sn phm vo nhng th trng tim nng cha c khai ph. y chin lc pht trin th trng c hiu l a sn phm, dch v hin c ca cng ty vo th trng tiu th mi.

-Chin lc thm nhp th trng xut khu: phng n ny da trn th mnh v uy tn, quan h tt vi khch hng, kh nng ti chnh, sn phm cht lng v ban lnh o c nhiu kinh nghim thm nhp mnh hn na vo th trng xut khu hin c nhm p ng nhu cu ngy cng tng vi mc ch gia tng th phn ca cng ty trn th trng truyn thng ca cng ty.

-Chin lc pht trin sn phm: vi vic nhu cu ca th trng ngy cng cao v sn phm c cht lng. Vi ngun cung di do, ngun ti chnh mnh ca mnh cng ty cn phi lin tc nghin cu ci tin sn phm hin c ca mnh theo hng cht lng ngy cng chim t trng ln hn trong c cu sn phm ca cng ty nhm tn dng ngun cung di do v nhu cu ngy cng cao v sn phm go c cht lng.

5.2.2.Nhm chin lc S-T-Chin lc pht trin sn phm: p ng nhu cu v sn phm cht lng v

mc an ton khi sn phm ngy cng cao th vi nhng th mnh ca mnh cng ty cn phi y mnh kim sot cht lng t khu u vo cho n khu tiu th sn phm nhm to li th cnh tranh v uy tn cho cng ty.

-Chin lc pht trin th trng: vi s cnh tranh ngy cng cao trong lnh vc kinh doanh go xut khu v vi s bt n ca th trng tiu th cng nh nhng i hi ngy cng cao v mt sn phm c cht lng th cng ty cn phi bit pht huy nhng th mnh ca mnh, tng cng marketing, xc tin thng mi tm ra nhng th trng tiu th mi sn phm ca cng ty.

Bng 5.1: phn tch SWOTC hi (O)O1.Nhu cu go th gii c bit l go cht lng cao tng.O2.Chnh ph quan tm nhiu n lnh vc xut khu goO3.Ngun nguyn liu phc v xut khu di doO4.Cng ty sp c phn ha, c hi huy ng vn cao.O5.H thng nh my, phn xng phn b rng.O6.Khoa hc cng ngh pht trin mnh.

e da (T)T1.Cnh tranh caoT2.Ngun cung, cht lng u vo cha c n nhT3.Th trng cha c m rng nhiu.T4.Nguy c cao t vic kinh doanh hu nh ch l go.T5.Sau khi c phn vic kim sot v vn s kh khn.T6.khch hng i hi cao v cht lng sn phm, an ton.

im mnh (S)S1.Ban lnh o c nng

Chin lc S-O:S1,S2,S4,S5+O1,O2,O3: tn

Chin lc S-T:S1,S2,S4+T2,T6: kim sot chc

lc v kinh nghim. i ng nhn vin c trnh S2.C uy tn trn th trng, quan h tt vi khch hng.S3.H thng thng tin, mng ni b c trang b ttS4.Kh nng ti chnh mnhS5.C kinh nghim, hot ng lu nm lnh vc xut khuS6. Cng sut lun p ng nhu cu.S7.Cht lng sn phm ngy cng c nng cao.

dng uy tn, nng lc, kinh nghim tm kim khch hng, m rng th trng. Pht trin th trng

S1,S2,S3,S4,S5,S7+O1,O2,O3,O4: tng cht lng, y mnh marketing tng th phn Thm nhp th trng

xut khuS4,S5+O1,O3,O4,O6: y mnh nghin cu nng cao cht lng sn phm Pht trin sn phm

ch nguyn liu u vo, nng cao cht lng sn phm p ng i hi v cht lng, an ton. Pht trin sn phm

S1,S2,S3,S4,S5+T1,T3,T6: tn dng cc im mnh, xy dng thng hiu, tng kh nng cnh tranh m rng th trng. Pht trin th trng

S2,S4,S5+T2,T6: tn dng uy tn, kh nng ti chnh ca mnh kt hp vi nng dn kim sot chc ch cht lng u vo. Chin lc kt hp ngc v

pha sauS1,S2,S4+T4: cng ty c th m rng kinh doanh sang lnh vc khc Chin lc a dng ha theo

chu ngangim yu (W)W1.Cha c c thng hiu cho sn phm goW2.Cha c c knh phn phi n ngi tiu dng cui cngW3.My mc thit b cha hin i.W4.Cha c b phn chuyn trch v marketing.W5.Th trng cha c n nh.W6.Cng tc nghin cu v pht trin cha tt.

Chin lc W-O:W1,W3,W2,W5+O1,O2,O3,O5: y mnh marketing, xc tin thng mi m rng th trng Pht trin th trng

W1,W4+O1,O2,O3,O6: xy dng thng hiu, hin i ha thit b,cng ngh, nng cao cht lng sn phm Pht trin sn phm

W1,W2,W4,W6+O1,O2,O3: lp chi nhnh, i l phn phi nhng th trng trng yu. Chin lc kt hp

xui v pha trc

Chin lc W-T:W1,W2,W5,W6+T1,T2,T3,T6: tp trung xy dng h thng knh phn phi Chin lc kt hp xui v

pha trcW4,W5,W6+T1,T2:kt hp vi nng dn kim sot cht lng u vo. Chin lc kt hp ngc v

pha sauW1,W2,W5,W6+T1,T21,T3,T4,T6: kt hp vi cc i th gim bt cnh tranh v kim sot u vo. Chin lc lin doanhW1,W5+T3,T4,T6: coi trng th trng ni a

Thm nhp th trng ni a

-Chin lc kt hp ngc v pha sau: p ng nhng i hi v cht lng ca khch hng cng nh hn ch nhng e da t vic ngun cung cng nh cht lng nguyn liu u vo khng n nh. cng ty cn phi bit tn dng nhng th mnh v ti chnh, uy tn, kinh nghim phi hp vi nng dn t chc nhng vng nguyn liu c cht lng cung cp cho cng ty cng vi nhng nh cung cp (hng so) kim sot chc ch cht lng u vo. y chin lc kt hp ngc v pha sau l kt hp vi nh cung cp ngun nguyn liu sn xut u vo cho cng ty.

-Chin lc a dng ha theo chiu ngang: gim bt p lc cnh tranh cng vi nhng nguy c t vic kinh doanh ca cng ty ph thuc qu nhiu vo sn

chien luoc cho cty xnk an giang1

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