chicago’s what’s next? biggs cigar emporium historic fda ... kit... · • traditional...

WHO READS SMOKESHOP?• The retail tobacco trade throughout the United States• Traditional tobacconists, cigar shops, pipe shops • Cigarette tobacco stores (CTS) and tobacco outlets • Merchandise importers, distributors, and wholesalers • Tobacco product manufacturers

Retail tobacco store decision makers—those responsible for buying store merchandise and equipment to operate their business—turn to Smokeshop magazine for the most objective and comprehensive source of industry infor-mation. Smokeshop readers are comprised of the broadest range of tobacco retailers across all classes of trade, as well as the companies that supply them.

EDITORIAL FOCUSPublished six times annually, Smokeshop keeps U.S. tobacco retailers informed about all crucial aspects of the tobacco industry. From independent, mom & pop shops to multi-unit chains, tobacco retailers of all types turn to Smokeshop for merchandise news and trends, industry hot-button issues including the latest regulatory and taxation threats. Analysis of complex issues, such as the MSA and FDA over-sight, cuts to the chase and explains how retailers will be affected.

“How-to” feature stories are designed to help retailers operate a success-ful business, keep customers happy, and operations running smoothly. Special reports on merchandise categories and emerging trends present retailers with compelling reasons to stock specific types of merchandise,

from merchandising techniques and trends provide exposure opportu-nities to manufacturer’s products. Manufacturing reports, trend analysis, promotion ideas, and store operation advice expand retailer’s horizons.

MERCHANDISE CATEGORIES COVERED• Premium and mass market cigars;• Cigarettes, from super-premium/luxury to import/specialty, premium,

and discount/deep discount;• RYO/MYO tobaccos, rolling papers, tubes, rollers, cigar wraps;• Briar pipes and pipe tobaccos; hookahs and shisha;• Smokeless tobacco including snuff and snus;• Electronic cigarettes and emerging alternative nicotine products;• Tobacco accessories including humidors, lighters, cutters; • Store equipment including POS, displays, and humidification;

BENEFITS TO SMOKESHOP ADVERTISERS• Distribution at all of the tobacco industry’s key trade shows, unmatched

by any other publication serving the specialty tobacco market:TPE (Tobacco Plus Convenience Expo)TAA Annual Convention (Tobacconists’ Association of America) IPCPR (International Premium Cigar & Pipe Retailers Association)Smoke Friendly ConferenceNACS Show (National Association of Convenience Stores)

• As an “official publication” of the IPCPR, Smokeshop is provided free to all retail members of the trade association as a membership benefit.

• Magazine advertisers receive free listings in Smokeshop’s online “Tobacco Products Buyer’s Guide” at www.smokeshopmag.com, which promotes advertiser’s products and services to thousands of retail and dis-tribution buyers searching for category-specific merchandise suppliers.

DIGITAL FLIP-BOOK EDITIONS EXTEND REACH, ENGAGE READERSAvailable to all Smokeshop readers, complimentary access is provided to the online flip-book version of the magazine, accessible through any modern web browser. Full of rich features for readers, including onscreen zoom, keyword searches, clickable links and images, and downloads of current and past issues, digital magazines offer advertisers new value-added technologies including animated graphics, imbedded videos, and visitor tracking reports. Visit www.smokeshopmag.com/digital

SMOKESHOP MAGAZINEAdvertiser’s Direct Link to Specialty Tobacco Retailers

Official Publication of the International Premium Cigar & Pipe Retailers Association (IPCPR) June 2016

DEEMING REGULATIONS: > FDA Premarket Review Threatens Innovation of New OTP & Vape Products> Vaping Industry Decries Regulations as Counterproductive to FDA Goals> Big Challenges for Cigar & Pipe Tobacco Manufacturers, Retailers

T H E I N D U S T R Y A U T H O R I T Y O N T O B A C C O R E T A I L I N GOfficial Publication of the International Premium Cigar & Pipe Retailers Association (IPCPR)

FDA DEEMING REGULATIONS:

Lights Out for New Premium Cigar Blends?End of the Road for Vaping?Last Call at the Pipe Shop Blending Bar?

FDA DEEMING REGULATIONS:

Lights Out for New Premium Cigar Blends?End of the Road for Vaping?Last Call at the Pipe Shop Blending Bar?

WHAT’S NEXT?

Fight Back, Comply, or Both

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Official Publication of the International Premium Cigar & Pipe Retailers Association (IPCPR) August 2016

DEEMING REGULATIONS: > Family First: Padrón Cigars Continues to Add to its Strong Legacy > The “Other” José Blanco: Tabacalera Palma’s “Jochy” is Making a Name> Retailer or Manufacturer? Blending Tobacco Woes Start with the TTB


Chicago’s Biggs Cigar

EmporiumHistoricLuxury

FDA Deeming Regulations

Questions Answered

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WWW.SMOKESHOPMAG.COMPlease contact us at:Tel: +1-212-391-2060 • Fax: [email protected]

THE INDUSTRY AUTHORITY ON TOBACCO RETAILING

Advertising Media Kit 2017ver. 1-6-2017

EDITORIAL REPRINTSCreate a powerful statement for your prod-uct, service, or company through profession-ally-designed marketing materials utilizing editorial content from Smokeshop magazine. Put timely reprints to work for you as:

• Trade show handouts • Point-of-purchase displays• Direct mail campaigns • Sales and media kit inserts

Contact your sales representative to discuss how to customize Smokeshop content to enhance your current marketing campaign.

CIRCULATION LISTSThe Smokeshop circulation list of tobacco retailers is available for rental. Please contact your sales representative for more information.

2017 EDITORIAL CALENDAR

DISPLAY ADS

Unit 1 Time 3 Times 6 Times

Full Page $3,595 $3,420 $3,060

2/3 Page $3,420 $3,240 $2,900

Island 1/2 $3,240 $3,070 $2,750

1/2 Page $3,060 $2,900 $2,600

1/3 Page $2,700 $2,560 $2,290

1/4 Page $2,340 $2,220 $1,990

1/6 Page $1,980 $1,880 $1,680

• If the number of units actually published is less than contracted, short rates will apply.

SPECIAL POSITION SURCHARGES

Cover 2 ..................$1,010 Cover 3.................$780

Opposite C2 ..........$780 Cover 4.................$1,220

CLASSIFIED ADS

Unit 1 Time 3 Times 6 Times

Per Inch $150 $140 $130

• Rate is per column inch, in 3-column make-up; box number replies: $10 extra per insertion.

ADVERTISING RATES

FEBRUARY Mass Market Cigars, OTP, Vaping ProductsBONUS DISTRIBUTION: TAA 49th Annual Convention & Tradeshow March 12–16, 2017, Cabo San Lucas, Mexico

APRIL

Luxury Cigarettes, Pipes & Tobaccos, TPC Show Report

JUNEVaping Products, Premium Cigar Import Report

AUGUSTPremium & Boutique Cigars, BONUS DISTRIBUTION: IPCPR 85th Annual Convention & International Trade Show July 10–14, 2017, Las Vegas, NevadaBONUS DISTRIBUTION: 21st Annual Smoker Friendly Conference & Tobacco Festival August 24–25, 2017, Boulder, Colorado

OCTOBER

IPCPR Report, Flavored Cigars, RYO/MYO BONUS DISTRIBUTION: NACS Show 2017 October 17–20, 2017, Chicago, Illinois

DECEMBER Hookahs, 2018 Outlook

IN EVERY ISSUE• Retailing News: Issues affecting store operations, laws, taxes• Industry News: Corporate, manufacturer, association news• Smokeless Update: Smokeless tobacco, snus, and vaping• Regulation Report: Analysis of hot-button regulation issues • Pipe Update: Briar pipes & tobacco, hookah, and shisha• Brand News: Cigars, cigarettes, RYO/MYO, smokeless • Product Showcase: Tobacco accessories and gift items• IPCPR Legislative Update: by Matt Dogali, IPCPR Senior

Director of State Legislative Affairs• CAA Insight: by Craig Williams, CAA Executive Director• NATO Update: by Thomas Briant, NATO Executive Director All topics are subject to change at publisher’s discretion.

We’ve been called the biggestlittle company in the in-dustry,” quips Ron Tully,

vice president of new development andinitiatives at National Tobacco Compa-ny, located near Louisville, Kentucky;“Not because of our employment,which is only 300 people (with fully athird of them in our sales department),but because of the experience of ourmanagement team,” which is headed byc.e.o. Larry Wexler, formerly of PhilipMorris, and includes other top-levelmembers with backgrounds in uppermanagement at Philip Morris, SwedishMatch, U.S. Smokeless Tobacco, andSanta Fe Natural Tobacco Co.

Tully, in fact, was Santa Fe NaturalTobacco Co.’s vice president of publicaffairs and developed international mar-kets for their premium cigarettes, andtoday divides his responsibilities at Na-tional Tobacco between searching outnew markets and new product possibili-

ties and the ongoing battle inthe regulatory arena. “These

former upper-echelon managersand executives have breadth and

depth, plus a corporate approach tothe marketplace and earnings. They areadept at succeeding in a draconian regu-latory environment,” Tully explains.

The company’s strategy is to findsmall niche markets where it can occu-py a profitable share of the business,“even if that niche is inhabited by BigTobacco with whom we are not goingmano a mano,” Tully adds. “If you dancewith elephants, you have to stay in thesmall spaces!”

INNOVATION FUELS GROWTHNational Tobacco, founded by in 1988,has an interesting and dynamic story.The company started by obtaining thesmokeless tobacco segment of P. Loril-lard’s portfolio, when Lorillard divest-ed itself of those products. The gem inthe product category was Beech-Nutloose-leaf chewing tobacco, a century-old national brand.

Following ten years successfullymanufacturing and marketing Beech-Nut and other smokeless products, thecompany then obtained the exclusiveU.S. distributorship of French-madeZig-Zag cigarette papers. “The pinnacleof quality interleaf cigarette paper man-ufacturing continues to remain inFrance,” reads an old Zig-Zig slogan,and indeed it was already the dominantbrand in the U.S. cigarette paper mar-ket. But the brand subsequently becamea stepping stone for National Tobacco’steam which envisioned a higher plateaufor Zig-Zag sales by expanding intostraightforward tobacco products anddeveloping Zig-Zag cigarette tobaccosfor the RYO/MYO market.

This move coincided with the 1998Master Settlement Agreement (MSA),which raised cigarette taxes but not ciga-rette tobacco taxes. The RYO/MYO mar-ket exploded, prompting National Tobac-co to add canning and pouching produc-tion lines for Zig-Zag-sourced tobacco atits Louisville facilities. Today, Zig-Zag to-bacco—a long-cut Virginia and Burley-based blend with a touch of aromatic to-baccos to “pique the pallete” is offered inOriginal, Light, and Menthol versions ineither 6 oz. cans or .75 oz. pouches.

“The recognizable Zig-Zag name wasvery good at breaking National Tobaccoout of smokeless tobacco and into theOTP category of RYO,” Tully explains.“After all, you can buy Zig-Zag paperson almost every street corner.” The nameis inherently ingrained. “Since its 1932U.S. introduction, its quality and brandrecognition have been so firmly set,many people refer to all cigarette papersas ‘Zig-Zags’,” adds Tully. The extensionfrom quality cigarette papers to qualitytobacco was an easy step for consumersto accept—a logical and comfortablebrand progression. The brand’s origin—said to be traced to an inventive FrenchZouave desert fighter—and companyhistory can be found on Zig-Zag’s officialwebsite, zigzag.com, along with currentpromotions and other information.

Additional strategically sound ac-quisitions followed, and the companyadvanced across the marketplace chess-board, taking opposing pieces and

74 SMOKESHOP August 2009

OTP SPOTLIGHT>

Big Ideas in OTPNational Tobacco Co. has forged a unique portfolio of cigarette,pipe, and smokeless tobacco products and supplies through carefulbrand acquisition and development and continues to expand itsboundaries with cigar wraps and shisha. >BY DALE SCOTT

“



Advertising Media Kit 2017

SMOKESHOP ONLINEReach tobacco retailers and distributors by advertising on the industry’s premier trade website.

Button Ads Banner Ads Business Classifieds



Online Advertising Ratecard 2017

Benefits of Advertising on Smokeshopmag.com:

If you sell cigars, cigarettes, pipes, smokeless tobacco, electronic cigarettes, or tobacco acces-sories, smokeshopmag.com is the most affordable avenue available to reach your target audi-ence—tobacco retailers. With an average of 100,000 visitors a month, smokeshopmag.com is a proven resource that draws visitors. Promotional opportunities allow tobacco manufacturers and allied companies to gain exposure on tobacco retailing’s leading website.

Tobacco retailers visit smokeshopmag.com to find information on the retail tobacco industry. Thanks to Smokeshop Online’s traffic-generating resources, the reasons to visit are extensive:

• Archives of full Digital Flip-Book editions starting in 2009; • Archive of online editorial extending back to 1998; • Continuously updated Tobacco Industry Guide of product manufacturers and distributors;• Industry Resources directory of trade associations.

ONLINE ADVERTISING OPPORTUNITIES

BUTTONS AND BANNERS

Buttons and banner ads rotate throughout the site so your advertisement is guaranteed to be seen by 20,000–50,000 visitors every month, linking them directly to your site.

SPECIFICATIONS Banner Size: 468 x 60 pixels Format: GIF or JPG format only. Maximum file size: 40kb

Button Size: 120 x 90 pixels Format: GIF or JPG format only. Maximum file size: 30kb

CLASSIFIED ADS

Advertise up-to-the-minute sales, new product launches, overstocks, etc. to the entire tobacco industry for a low monthly rate. Over 100,000 visitors per month will see your ad and be able to link directly to your site. You can sign up online in minutes or speak with our sales rep at 1-212-391-2060.

SPECIFICATIONS Word Count: 50 words, text only. Oversized ads will be edited to fit

space provided. Active hot-links are provided for optional website and email contact information.

BUTTON & BANNER RATES One-Year Duration

Button............................................... $1,000Banner ............................................. $1,500Button + Banner ............................. $2,000

SMOKESHOP ONLINEReach tobacco retailers and distributors by advertising on the industry’s premier trade website.

CLASSIFIED RATES

Three Months .............................. $39Six Months .................................. $59One Year ..................................... $99



Online Advertising Ratecard 2017




ROBERT M. LOCKWOODCentral America, Mexico, United StatesTel: + 1-212-391-2060, ext. 109Fax: + 1-212-827-0945Email: [email protected]

FREDERICK A. LOCKWOODAsia, Canada, South America, Caribbean, United StatesTel: + 1-212-391-2060, ext. 107Fax: + 1-212-827-0945Email: [email protected]

FRANK B. SCHUETZEEuropeTel: +49-30-645 7212Fax: +49-30-6409 1350Email: [email protected]

GEORGE E. LOCKWOODSpecial Sales RepresentativeTel: + 1-413-548-9700Fax: + 1-413-548-9722Email: [email protected]

For all other geographic areas, please contact us in New York:

SMOKESHOP MAGAZINE3743 Crescent Street, 2nd FloorLong Island City, New York 11101 USATel: + 1-212-391-2060Fax: + 1-212-827-0945Email: [email protected]

SMOKESHOP MAGAZINESales Representative Contact Information

Official Publication of the International Premium Cigar & Pipe Retailers Association (IPCPR) April 2016

Dominican Republic 2016 Tobacco Crop: Flavorful Leaf on the WayGreat weather means lots of ligero and seco this past growing season—more great news as Dominican cigar makers gain ground in traditionally Cuban-dominated global markets.

Plus: > CIGAR IMPORT REPORT: U.S. Premium Cigar Imports Post Small Gain in 2015> GENERAL CIGAR COMPANY: New Leadership and a New Outlook> INDUSTRY SUES FDA OVER PACKAGING: “Small Changes Aren’t New Products” Reviews


Official Publication of the International Premium Cigar & Pipe Retailers Association (IPCPR) February 2016

Plus: > HIGH PROFILE RETAIL: Las Vegas’ Montecristo Cigar Bar | Davidoff Tampa> TABACALERA USA: Imperial Tobacco sees strong premium cigar market ahead> VAPOR TECHNOLOGY ASSOCIATION: New trade group serves all vape interests

T H E I N D U S T R Y A U T H O R I T Y O N T O B A C C O R E T A I L I N G

Puro SaborNicaragua’s Cigar Festival

GAINING MOMENTUM And Riding the Rising Tide of Nicaragua’s Premium Cigar Exports and Fortunes

SS_Feb16_CVR_001.indd 1 3/28/16 12:58 PM

SUBMITTING ADVERTISING MATERIALS• Final Art should be a press quality PDF (at least 300dpi with

fonts and images embedded and in CMYK color format; ink density of no more than 280). All current versions of applica-tions mentioned below have the capability to save as PDF.

• Application Files Accepted: Macintosh only—Adobe Photoshop, Adobe Illustrator and Adobe InDesign. All fonts (printer and screen) and supporting art files must be supplied. If fonts are not supplied Lockwood is not responsible for type errors. If type is incorporated as pixels into a Photoshop file (tiff, eps, jpeg, etc.), 600 DPI is recommended for type to reproduce clearly.

• Live Area: Keep all live matter (text, critical image content) 1/4-inch (6mm) from the final trim. For two-page spreads, allow 3/8-inch (10mm) safety on both sides of gutter for any copy or critical art that flows across the gutter.

• Bleeds: Extend image area an additional 1/8-inch (3mm) past trim.

• Proofs: A reproduction-quality proof must be supplied with all digital files (Kodak, Spectrum, Fuji, Sherpa, or Prediction). A laser or inkjet proof can be used, but only to verify content, not for purposes of color matching.

IF PROOF IS NOT SUPPLIED, WE ARE NOT RESPONSIBLE FOR ERRORS. • Submit files on CD-ROM or DVD-ROM disks.• If files are submitted via e-mail or FTP, a physical laser proof

must be provided to verify file content and proper imaging. • Files may be compressed as StuffIt or Zip archives.

GENERAL RATE POLICY• Additional charges may be incurred if advertisements

are not received according to the magazine’s specified mechanical requirements.

• Creative ad design services are available at a cost of $250 per hour.• Short Rates: If the number of units published is less than

contracted, short rates apply.

Submit to:Melinda Ayala, Production [email protected]

Shipping address:Lockwood PublicationsProduction Department3743 Crescent St., 2nd Floor Tel: +1 212-391-2060 ext. 114Long Island City, NY 11101 Fax: +1 212 827-0945

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DISPLAY AD DIMENSIONS

UNIT INCHES MILLIMETERS (width x height) (width x height)

2-Page Spread (full bleed) 16-3/4

x 11-1/16 426 x 281 FINAL TRIM SIZE: 16-1/2 x 10-13/16 419 x 275

Full Page (full bleed) 8-1/2 x 11-1/16 216 x 281 FINAL TRIM SIZE: 8-1/4 x 10-13/16 210 x 275

2/3 Page 4-1/2 x 10 115 x 254

1/2 Island 4-1/2 x 7-1/2 115 x 190

1/2 Vertical 3-1/2 x 10 89 x 254

1/2 Horizontal 7 x 4-7/8 178 x 124

1/3 Island 4-1/2 x 4-7/8 115 x 124

1/3 Vertical 2-1/4 x 10 57 x 254

1/3 Horizontal 7 x 3-1/4 178 x 83

1/4 Vertical 3-3/8 x 4-7/8 86 x 124

1/4 Horizontal 7 x 2-3/8 178 x 60

1/6 Vertical 2-1/4 x 4-7/8 57 x 124

1/6 Horizontal 4-3/8 x 2-1/2 112 x 64

FINAL TRIM8-1/4” x 10-13/16”

BLEED8-1/2” x 11-1/16”

LIVE AREA7-3/4” x 10-5/16”

LIVE AREA SAFETY: KEEP LIVE MATTER1/4” FROM TRIM

BLEED: EXTEND IMAGE AN ADDITIONAL 1/8”

BEYOND TRIMFULL PAGE SETUP

WWW.LOCKWOODPUBLICATIONS.COMPlease contact us at:Tel: +1-212-391-2060 • Fax: [email protected]



SMOKESHOP MAGAZINE Mechanical Specifications

chicago’s what’s next? biggs cigar emporium historic fda ... kit... · • traditional...

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