chicago from the cloud
TRANSCRIPT
10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Corporate Publishing Business ModelsTitle: Chicago from the CloudSpeaker: Fred Lebolt, Senior Vice President & General Manager,Sun-Times Media Digital, Chicago, Illinois, USA
Media Port
IFRA 2011 -‐ Vienna
Chicago
Chicago
Chicago
Metropolitan Area 28,117 km2
Popula/on 9.8 Million
Number of Towns 300+
Sun-‐Times Media
• 40 newspapers throughout the region
What We Do What We Do
Sun-‐Times Media
• 46 websites
What We Do What We Do
Sun-‐Times Media
• Combined print/online audience: 3.9 million
What We Do What We Do
Sun-‐Times Media
• Farthest distance between offices: 137km
What We Do What We Do
Sun-‐Times Media
• Pulitzer Prize 2011
What We Do What We Do
Sun-‐Times Media
Re-‐InvenSon
March, 2009 October, 2009
Re-‐InvenSon Steps
1. Define the Core Business 2. Shed All “Non-‐Core” AcSviSes 3. IdenSfy Challenges to Success 4. Implement Infrastructure
5. Create New Products and Services
No Ma]er What… Stay On Course
1. Define Core Business
We are in the business of creaSng local content that a]racts and engages an audience through mulSple pla_orms – Print, Web, Mobile, Tablet, E-‐mail, etc.
This allows us to generate revenue by:
• SubscripSons (print and digital) • ConnecSng our audience to adverSsers
2. Shed Non-‐Core AcSviSes
We are no longer a trucking company We are no longer a prinSng company
We are no longer a call-‐in service center
We are no longer an ad producSon facility
We are no longer a server farm
We are no longer a sodware company
3. IdenSfy Challenges
MulSple format newspapers prevented efficient content sharing and ad placement across our network
MulSple legacy systems were incompaSble and outdated
MulSple databases of content
No consistent technology linking web, mobile and print
Specialists to operate and maintain systems
4. Implement Infrastructure
MulSple Newspaper Formats
One Format
4. Implement Infrastructure
Single database for all content Pla_orm agnosSc
Be]er leverage our capabiliSes by sharing content and work processes on all pla_orms from all locaSons (even 137km apart) Ease of new digital product creaSon
In the cloud
4. Implement Infrastructure
Ensamble Interface Server
Legacy CMS Interfaces
Ad System Interface
Caché Database
DTI Web Content Publisher (Lightning) Dreamweaver
Plan Speed InDesign
Content Manager
Page Speed InDesign
Speed Writer InCopy
Image Speed Uploader
Wire Speed Wire Service Content
Speed Driver Proofing Devices Plates
Web Sites (auto slot updated)
Photoshop Raw Photos
Final Cut Raw Video
EdiSng ApplicaSons Outside the Cloud
Adobe EdiSng Apps DTI ApplicaSons
DTI Text Archive
DTI Media Archive
DTI Page Archive
DTI ApplicaSons
Systems outside the cloud
4. Implement Infrastructure
On 01 Feb., 2011, the last daily newspaper in the Sun-‐Times Media group transiSoned to the DTI system.
The next day…
Clouds vs. Cloud
51.3 cm of snow fell on Chicago
In The Cloud
Blogs. Tweets. Stories. Alerts. Photos. Scores. The newsroom has no walls.
Impact
Pages edited from mulSple faciliSes
Impact
Newsrooms can go direct to web
Impact
Ease of text/photo sharing among newsrooms
Impact
Single database feeds mulSple pla_orms
5. Create New Products and Services
Unified network of websites
5. Create New Products and Services
• Ipad/Mobile/Android app (sponsored by Cadillac) • e-‐Paper • e-‐Reader • Mobile sites
•
2012
There are some who believe that the ancient Mayan calendar predicts 2012 will be the end of the world. Assuming that is not the case, our focus will be on…
• Further digital product development
• Audience and other analyScs
Thank you