National Issue: Healing Touch ( Universalizing access to quality primary healthcare)

JUICING

..a natural way to primary ‘health’care

..prevention as well as cure for diseases

..by the best doctor- The Nature!

Problems faced by India in this sector:

Access to healthcare providers.

Access to quality primary healthcare for everyone.

Lack of funding by Government.

Shortage of medical practitioners, staff, supply and medical centers.

Low ratio of hospital beds to people-9:10,000

Lifestyle issues causing long-term diseases.

As there is so much lack of funds, doctors, medical supplies, hospitals etc;

there is no quick and easy way to fulfill this need.

The only way is to lower the demand!

Where should we focus to solve the

problem? The answer lies in the statistics

below:-

(From India Today : India's no.1 killer: Heart disease)

Read more at: http://indiatoday.intoday.in/story/India's+no.1+killer:+Heart+disease/1/92422.html

Cardiovascular Diseases

Respiratory Diseases

Tuberculosis

Malignant and other tumors

Ill-defined conditions

Digestive Diseases

Diarrheal Diseases

Unintentional Diseases

Intentional Self-harm

Malaria

The listed causes of deaths are majorly the ones which

come under the category of ‘Lifestyle diseases’.

Some More Facts:

‘Lifestyle' ailments such as diabetes, cardiac problems and cancer and are expected to cost India income losses of about $236 billion by 2015.(http://www.ncbi.nlm.nih.gov/pubmed/20442827)

Lifestyle diseases such as diabetes and hypertension, which are usually associated with the urban populace, have now spread to rural and tribal areas.(TOI article : Lifestyle diseases now afflict tribals.)

According to the WHO's Department of Health Statistics and Informatics, by 2030, non-communicable conditions are expected to cause more than three-fourths of all deaths; almost one-third of all deaths will result from cancer, heart disease and traffic accidents. (http://www.indianexpress.com:-In-20-years-lifestyle-diseases-will-be-most-fatal)

In India, 10% of adults suffer from hypertension while the country is home to 25-30 million diabetics.

68% of working women in the age bracket of 21-52 years were found to be afflicted with lifestyle ailments such as obesity, depression, chronic backache, diabetes and hypertension

So, we learn that our lifestyle is the reason for a large percentage of diseases; and if we

can help lower this percentage, we actually lower the need of doctors, supply and

infrastructure.

This can be done by organizing the ‘Juicing’ sector in India. (Juicing is the process of extracting or making juice out of vegetables or fruits. )

Why Juicing?

First of all, we the Indians believe in natural remedies. And, belief is necessary to give something a start.

Then, of course juices being remedial in nature, are also healthy in general; and have no side-effects as other medicines or therapies.

The source is easily available and fresh in nature.

It protects from diseases and prevents several lifestyle ailments, which is the best part we can imagine, and can also cure diseases. As we know- ‘ Prevention is better than cure!’

General Benefits:-

lose or maintain weight

increase your energy levels.

strengthen your immune system

manage your blood pressure

improve your digestive system

regulate your blood sugar levels

fight existing cancers & could possible even prevent some cancers.

improve your cognitive functioning.

And Lots More…………….

Already there's a large demand for vegetable/fruit juices by people. But, the

problem faced by the consumers are:-

•Where to get the fresh vegetables/fruits from?

•Who will make it?

•How to make it? What are the best recipes or correct proportion?

•How to maintain the routine?

•I don’t have time!

Solution:

Organizing the juicing sector so as to fulfill the market demand as well as promote

healthy lifestyle and natural remedies for the less aware.

Recruiting household women in different areas and parts of the city, according to

the needs and logistics, to make juices. These women can be tutored in how-to’s of

juicing in weekly workshops. This way women may earn while working from their

home.

Lay a proper network to deliver juices to houses in time, according to the order.

Allow consumers to choose from different vegetable/fruit juices and order them

online through the website or over the telephones. In case of monthly

subscriptions of juices for a household, they can be fulfilled by the area milkmen,

saving in the delivery costs.

Start-Up

Process

Website Maintenance

+

Helpline/Telephonic

Orders

Self Help

Groups/NGO’s

+

Housewives

Logistics n Supply

+

Milkmen

Farmers

Fresh veg./fruits

bought directly

from the farmers

every morning.

(Trucks supply this

raw material to the

selected SHG &

households) Women make juices and

pack them in disposable

glasses according to the

orders in their

neighborhood.

(Delivery boys

collect the orders

to deliver them

quickly OR the

fixed monthly

orders are fulfilled

by the area

milkmen.)

Consumers (Orders fulfilled fresh and

quick in the morning!)

Marketing

+

Campaigns

Workshops for

SHG’s and

housewives on

How-To’s of Juicing

Resources Required/ 1000 people served/ annually (estimate):

Human Resources

Management Team(including Trainers/ Marketing/etc)- 20

Farmers(only link-up needed)

Logistics n Supply Chain-

Delivery men- 50

Milkmen(only link-up needed)

Juicers- 20

(From SHO’s/NGO’s/Households)

*There are over 25 lakh WSHO’s and there is an NGO to ever 400 people in

India.

Financial Resources/annually

Cost of Human Resource- nil

(Managed by NGO’s)

Subsidy on Vegetables/fruits by Govt.-

15 lakhs+

Transportation/ Logistics n Supply/ Home-Delivery- 10 lakhs+

Technological Costs + Marketing/Campaigns- 10 lakhs+

Cost of Juicing on Govt. – nil

(As each glass of juice will be cost Rs.20 to the consumer which will cover cost

of making of juice, subsidized raw

material cost and the juicers profits.)

* Transportation and home-delivery costs may be cut by increasing the juice prices marginally.

Future Prospects and Impact:

Though direct impact of this solution cannot be seen, due to the various scientific proofs available on the benefits of juices, we can still be sure of reducing the ailments of day to day life as well as aiding in curing several other diseases using this method.

While currently launching the Beta base of the startup in some areas(like the epicenter-NCR), it can soon be expanded widely to other areas of India.

Although we know that people are becoming more aware about juicing remedies and the demand is quite high, still to know the actual demands, a survey needs to be conducted at different levels of societies.

Regular feedbacks from the consumers can best tell the sustainability, success, scalability and needed improvements in the project.

Some of the proven ailments prevented/

cured by juices:

•Anemia

•Antibiotics

•Arthritis

•Asthma

•Bad breath

•Bladder disorders

•Blood pressure (high)

•Blood pressure (low)

•Bones and teeth

•Cancer

•Catarrh

•Colds

•Colitis

•Constipation

•Cystitis

•Diabetes

•Digestive system

•Fluid retention

•Eye trouble

•Gall bladder and gallstones

•Gout Hemorrhoids

•Hair

•Hay Fever

•Headaches

•Heart disease

•Hernia

•Indigestion

•Insomnia

•Kidney disorders

•Liver disorders

•Lymph circulation

•Menstrual Problems

•Etc……………

Challenges and Mitigation Factors

1. Organizing the SHO and

NGO’s to find the right

volunteers for the purpose.

2. Checking the hygiene of the

final product.

Training and regular

workshops to the juice-

makers. Regular inspections

of the juice making

processes, so as to maintain

the quality levels.

Analyzing the existing

organizations and

approaching those with

similar experience or the

ones targeting health

related issues.

References:

http://www.indianexpress.com/news/in-20-years--lifestyle-diseases--will-be-most-fatal-who-

report/312764/#sthash.kYiCDWxv.dpuf

http://www.juicingcafe.com/juice-cures

http://www.indiastat.com/socialandwelfareschemes/27/ruralschemes/247/selfhelpgroups/18063/stats.aspx

http://www.thehindubusinessline.com/economy/25-lakh-women-selfhelp-groups-to-get-loans-at-low-interest-

rates/article4689783.ece

http://healthy-lifestyle.most-effective-solution.com

http://health.india.com/topics/lifestyle-diseases-diseases-conditions/

http://www.doctoroz.com/videos/healing-properties-juicing

http://www.fitday.com/fitness-articles/nutrition/the-risks-and-benefits-of-juicing.html#b

http://articles.timesofindia.indiatimes.com/2013-08-18/health/40656547_1_lifestyle-diseases-ncds-weaker-

sections