chartered town planners - blackburn with darwen local plan 2/5.17 bwd whalley range and... ·...

Steven Abbott Associates LLP Chartered Town Planners

www.abbot t- assoc ia tes .co.uk

WHALLEY RANGE/VICTORIA STREET RETAIL STRATEGY

BLACKBURN WITH DARWEN BOROUGH COUNCIL

BLACKBURN WITH DARWEN LDF

OCTOBER 2009

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5.17

Whalley Range Retail Strategy

Blackburn with Darwen LDF October 2009

Steven Abbott Associates

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CONTENTSCONTENTSCONTENTSCONTENTS

1. INTRODUCTION .......................................................................................... 3

2. CENTRE DESCRIPTION.................................................................................. 4

3. BUSINESS SURVEY ......................................................................................... 6

4. THE CENTRE’S CUSTOMER BASE ................................................................... 10

5. POTENTIAL FOR RETAIL GROWTH ................................................................ 16

6. OVERALL FINDINGS AND RECOMMENDED STRATEGY .................................... 21




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1.1.1.1. INTRODUCTIONINTRODUCTIONINTRODUCTIONINTRODUCTION

1.1. Steven Abbott Associates has produced this report on behalf of Blackburn with Darwen

Borough Council. It assesses the growth potential of Whalley Range Major Neighbourhood

Centre (MNC) over the course of the LDF period.

1.2. Whalley Range MNC is a large local centre located approximately 250 metres to the north of

Blackburn town centre, and separated from it by Barbara Castle Way. The centre caters

predominantly, but not exclusively, for ethnic shopping needs. In this role it is understood to

attract custom from beyond Blackburn’s urban area and the Centre is an important social and

communal focus for specialist shopping in the town.

1.3. The assessment is informed by:

• A land-use survey of the MNC (Appendix 1);

• A survey of the perception and aspirations of existing businesses in the Centre

(Appendix 2);

• An on-street survey of 201 visitors to Whalley Range MNC (Appendix 3);

• An assessment of quantitative capacity (expenditure growth) (Appendix 4); and

• An assessment of potential demand for new premises within the Centre (Appendix 6).

1.4. These analyses inform the recommended strategy for the Centre, which is intended to allow

the retail area to expand to best meet the requirements of its customer base, and fulfil its

important specialist role, without affecting the well being or growth potential of Blackburn town

centre.

1.5. It is not the intention of this report to recommend specific sites for new development within or

on the edge of Whalley Range MNC, if this is considered necessary.




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2.2.2.2. CENTRE DESCRIPTIONCENTRE DESCRIPTIONCENTRE DESCRIPTIONCENTRE DESCRIPTION

2.1. Whalley Range Major Neighbourhood Centre (MNC) is located to the immediate north of

Blackburn Town Centre, and is separated from it by the Barbara Castle Way relief road. The

distance between the Town Centre and the southern part of Whalley Range MNC is

approximately 200 metres, via traffic light controlled crossings over Barbara Castle Way.

2.2. The MNC stretches intermittently for approximately 850 metres along Whalley Range from its

junction with the A666 Lark Hill in the north to the junction with the A6078 Barbara Castle

Way in the south.

2.3. The majority of the retailers are concentrated in the southern part of the MNC, between

Barbara Castle Way and Brookhouse Lane, where there is a largely unbroken retail frontage.

2.4. A plan of the MNC and its land uses is contained at Appendix 1.

2.5. The units comprise small shops, often in converted terrace housing and often with living

accommodation on the upper floors. The units are dominated by independent retailers, often

selling ethnic goods.

2.6. The composition of the MNC is set out in Table 2.1 below:

Table 2.1Table 2.1Table 2.1Table 2.1: Composition of Whalley Range MNC: Composition of Whalley Range MNC: Composition of Whalley Range MNC: Composition of Whalley Range MNC

No. UnitsNo. UnitsNo. UnitsNo. Units %%%%

Food Retailing 9 8

Non-Food Retailing 64 57

Services 33 29

Other 0 0

Vacant 6 5

Total 112 100




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2.7. The MNC has a low vacancy rate for Local Centres, at only 5% of units. Unusually for smaller

centres, it is dominated by non-food retailing.

2.8. The MNC serves a large residential area (Brookhouse), with a resident population of over

16,000, located to the north of Whalley Range. This area displays high levels of ethnicity

(ranging between 51% and 88% Muslim within the neighbouring ONS Super Output Areas).




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3.3.3.3. BUSINESS SURVEYBUSINESS SURVEYBUSINESS SURVEYBUSINESS SURVEY

IntroductionIntroductionIntroductionIntroduction

3.1. Questionnaires were distributed to all the businesses in Whalley Range Major Neighbourhood

Centre (MNC): a total of 112 units. Only 15 responses were received: a response rate of

13.4%.

3.2. The results of the Business Survey should be regarded as indicative rather than definitive.

3.3. A Table summarizing the responses, along with the questionnaire submitted, are contained at

Appendix 2.

Profile of BusinessesProfile of BusinessesProfile of BusinessesProfile of Businesses

3.4. Responses were received from a range of food and non-food retail outlets along with service

providers.

3.5. The majority of respondents have been trading from Whalley Range MNC for over ten years

(40%), with a further 46.6% trading for over one year. Only 13.4% of respondents have

traded from the Centre for under one year.

Business PerformanceBusiness PerformanceBusiness PerformanceBusiness Performance and perceived Catchment Areasand perceived Catchment Areasand perceived Catchment Areasand perceived Catchment Areas

3.6. Most respondents consider themselves to have a dual role in serving both the local area and

residents living both within and outside Blackburn (53.3%). In this respect, 13.3% of

respondents estimate that over half their trade comes from customers living outside Blackburn,

with a further 60% estimating the proportion of external trade to be between 25% and 50%.

3.7. Despite the fact that 40% of respondents consider the majority of their customers live either in

the immediate area or within Blackburn urban area, none of the businesses considers that its

trade derives solely from the Blackburn area.

3.8. Table 3.1, overleaf, extrapolates the data:




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Table 3.1: Table 3.1: Table 3.1: Table 3.1: Perceived Perceived Perceived Perceived Customer and Trade OCustomer and Trade OCustomer and Trade OCustomer and Trade Originriginriginrigin

Perceived OriginPerceived OriginPerceived OriginPerceived Origin Customers (%)Customers (%)Customers (%)Customers (%) Trade (%)Trade (%)Trade (%)Trade (%)

Immediate Area 13.3 -

Blackburn 26.7 75.8

Outside Blackburn 6.7 24.2

Within and Outside Blackburn 53.3 -

3.9. Since their inception, most respondents consider that their business in the Centre has grown

moderately (53.3%) or has remained largely static (26.7%). A minority (13.3%) consider that

business has grown significantly and only 6.7% consider business has declined moderately. No

respondents consider that their business has declined significantly.

3.10. The current economic recession appears not to have affected businesses greatly. Most

respondents (53.3%) consider that the effect has been moderate on their business, and over

one quarter (26.7%) consider their business to be performing well. Nevertheless, 13.4%

viewed their business as having been affected badly or very badly by the recession.

Future IntentionsFuture IntentionsFuture IntentionsFuture Intentions

3.11. In respect of future plans for the business, 18.8% have no plans and will stay trading as they

are currently.

3.12. Of those with plans, most (18.8% of respondents) will enhance their offer within their current

premises and a further 12.5% plan to refit their current premises.

3.13. Of those respondents with plans to expand their business, 12.5% plan to do so within Whalley

Range MNC and 12.5% plan to relocate outside the Centre. A further respondent (6.3%)

plans to both increase representation within Whalley Range MNC and establish an additional

business outside the Centre.




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3.14. In contrast, one business (6.3%) plans to contract its business within Whalley Range MNC,

and one respondent (6.3%) plans to close the business altogether.

3.15. Most retailers would not consider locating in Blackburn Town Centre (64.3%). Only 14.3% of

respondents would certainly consider such a relocation, and 21.4% would possibly consider it.

3.16. Overall, therefore, there appears to be considerable retailer loyalty to Whalley Range MNC

and an ongoing faith in the Centre as a viable retail location.

Perception of Whalley Range MNC and suggestions for its ImprovementPerception of Whalley Range MNC and suggestions for its ImprovementPerception of Whalley Range MNC and suggestions for its ImprovementPerception of Whalley Range MNC and suggestions for its Improvement

3.17. Respondents consider Whalley Range MNC to perform well in most aspects, with the clear

exception of car parking:

Table 3.2: Retailer Perception of Whalley Range MNCTable 3.2: Retailer Perception of Whalley Range MNCTable 3.2: Retailer Perception of Whalley Range MNCTable 3.2: Retailer Perception of Whalley Range MNC

AspectAspectAspectAspect Very Very Very Very

GoodGoodGoodGood

GoodGoodGoodGood AverageAverageAverageAverage PoorPoorPoorPoor Very Very Very Very

PoorPoorPoorPoor

Range of Shops 13.3 46.746.746.746.7 40.0 0 0

Range of Services 13.3 46.746.746.746.7 33.3 6.7 0

Quality of Shops 7.1 57.157.157.157.1 28.6 0 7.1

Car Parking Availability/Pricing 0 6.7 26.7 20.0 46.746.746.746.7

Car Parking Location 6.7 6.7 26.7 6.7 53.353.353.353.3

Accessibility by Bus 0 26.7 33.333.333.333.3 6.7 33.333.333.333.3

Environmental Quality 0 26.7 53.353.353.353.3 13.3 6.7

Daytime Safety and Security 6.7 40.040.040.040.0 26.7 26.7 0

Night-time Safety and Security 0 40.040.040.040.0 26.7 26.7 6.7

Vandalism 6.7 40.0 46.746.746.746.7 0 0




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3.18. It is noteworthy that very few respondents consider Whalley Range MNC to be deficient in

the range of quality of shops and services. Similarly, most businesses consider the centre to be

safe and not particularly prone to antisocial behaviour.

3.19. In common with most centres, retailers view accessibility issues as problematic for their

business. In particular, the location and availability of car parking are major concerns for the

overwhelming majority of businesses.

3.20. In terms of improvements that could positively affect their businesses, it is therefore not

surprising that the principal requirement is for better car parking (27%): a requirement

corroborated by visitor requirements (see Section 4).

3.21. In contrast to visitor perceptions, however, comparatively few businesses think that the Centre

would be improved by national multiple retailers selling either food (5.4%) or non-food

(8.1%) goods. Instead, respondents consider an increase in the number of independent food

(8.1%) and non-food (18.9%) would have benefits to the Centre.

3.22. Many businesses (16.2%) would view better signage between Blackburn Town Centre and

Whalley Range MNC as a positive attribute to their business.

3.23. The principal responses are set out in Table 3.3, below:

Table 3.3: Main Improvements sought by BusinessesTable 3.3: Main Improvements sought by BusinessesTable 3.3: Main Improvements sought by BusinessesTable 3.3: Main Improvements sought by Businesses

ImprovementImprovementImprovementImprovement %%%%

Better/more Car Parking 27

More Independent Stores 27

Better Signage from Blackburn Town Centre 16.2

National Multiple Retailers 13.5

More Cafes and Restaurants 5.4




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4.4.4.4. THE CENTRE’S THE CENTRE’S THE CENTRE’S THE CENTRE’S CUSTOMER BASECUSTOMER BASECUSTOMER BASECUSTOMER BASE

The OnThe OnThe OnThe On----Street SurveyStreet SurveyStreet SurveyStreet Survey

4.1. A survey of 201 visitors to the Centre was conducted between 10am and 4pm, Friday to

Wednesday in March 2009. The surveys were collected along the length of the Centre. The

results are shown at Appendix 3.

Geographical BaseGeographical BaseGeographical BaseGeographical Base of Visitorsof Visitorsof Visitorsof Visitors

4.2. The geographical spread of the Centre’s customer base is set out in Table 4.1, below:

Table 4.1: Place of Residence of Whalley Range MNC VisitorsTable 4.1: Place of Residence of Whalley Range MNC VisitorsTable 4.1: Place of Residence of Whalley Range MNC VisitorsTable 4.1: Place of Residence of Whalley Range MNC Visitors

LocationLocationLocationLocation %%%%

Whalley Range 52.7

Brookhouse/North Blackburn 22.9

Other, Blackburn 13.9

Outside Blackburn 9.0

Outside Lancashire 1.5

TOTAL 100

4.3. Over 90% of visitors live in Blackburn and a majority, over three-quarters, come from the

local area.

4.4. Outside Blackburn, visitors come from Salford, Preston, Chorley, Accrington, Great Harwood,

Bury, Clitheroe, Blackpool, Kirkham, Formby and even Birmingham and Leicester. Many of

these are visiting friends or relatives in the area.




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Frequency of VisitFrequency of VisitFrequency of VisitFrequency of Visit and Length of Stayand Length of Stayand Length of Stayand Length of Stay

4.5. Over one third of respondents (35.3%) visit the Centre once a day, with a further 37.3%

visiting once a week or more. In all, therefore, the majority of respondents visit the Centre at

least once a week (72.6%), reflecting the fact that most live locally. Of the remainder, 9.5%

visit at least once a month (5.5% once a fortnight) with 17.9% visiting less frequently than this.

4.6. The frequency of visits correlates well with that which would be expected given the

geographical base of the respondents.

4.7. Most respondents stay for less than one hour in the Centre (60.7%), with a further 27.9%

staying for up to two hours. Only 11.5% of respondents stay for over two hours.

4.8. The implication is that the Centre’s role is underpinned by frequent, short-stay shopping trips

drawn primarily from the local area. Its role in drawing less frequent trips from a wider area is

very much secondary to this.

EthnicityEthnicityEthnicityEthnicity of Visitorsof Visitorsof Visitorsof Visitors

4.9. The majority of visitors to the Centre are from an ethnic minority, as set out in Table 4.2:

Table 4.2: Ethnicity of Whalley Range MNC VisitorsTable 4.2: Ethnicity of Whalley Range MNC VisitorsTable 4.2: Ethnicity of Whalley Range MNC VisitorsTable 4.2: Ethnicity of Whalley Range MNC Visitors

EthnicitEthnicitEthnicitEthnicityyyy %%%%

Pakistani 40.8

Indian 26.4

White British 23.9

Bangladeshi 2.0

African 2.0

Other 4.9

TOTAL 100




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4.10. Linked to this, the majority of visitors to the Centre are from the lower socio-demographic

classifications, with 48.8% being economically inactive (although this would include students),

16.9% unskilled manual workers and 25.9% skilled manual workers. Only 7% of visitors

come from managerial professions.

4.11. A high proportion of young people (23.9%) aged between 18 and 25 is recorded in the

Centre, with a further 24.4% being aged 26-34. Pensioners account for only 5.5% of visitors.

Mode of TravelMode of TravelMode of TravelMode of Travel

4.12. Over three-quarters (77.6%) of visitors to the Centre travel on foot. This reflects the localized

catchment area of the Centre identified in the survey. It may also reflect the fact that 28.9% of

visitors do not own a car within their household.

4.13. A further 21.4% travel to the Centre by car, with only 1% using public transport.

Principal AttractionPrincipal AttractionPrincipal AttractionPrincipal Attractions and Ancillary Activities in the Centres and Ancillary Activities in the Centres and Ancillary Activities in the Centres and Ancillary Activities in the Centre

4.14. The most common reason given for visiting (or being within) the Centre is that the respondent

lives or works locally (38.3%). Discounting this element, the principal reasons for visiting the

Centre are:

Table 4.3: Principal Reasons for visiting Whalley Range MNCTable 4.3: Principal Reasons for visiting Whalley Range MNCTable 4.3: Principal Reasons for visiting Whalley Range MNCTable 4.3: Principal Reasons for visiting Whalley Range MNC

EthnicityEthnicityEthnicityEthnicity %%%%

Food Shopping 46.8

Fashionwear Shopping 8.1

Visiting Friends and Relatives 6.5

Other Non-food Shopping 16.1

Visiting Cafes/Restaurants 3.2

Visiting Banks and Other Services 2.4

Other 16.1




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4.15. For 45.8% of visitors, no ancillary activities are undertaken within the Centre: the reason for

the visit is for one purpose only. Of the remainder, ancillary activities comprise:

Table 4.4: Ancillary Activities whilst in Whalley Range MNCTable 4.4: Ancillary Activities whilst in Whalley Range MNCTable 4.4: Ancillary Activities whilst in Whalley Range MNCTable 4.4: Ancillary Activities whilst in Whalley Range MNC

EthnicityEthnicityEthnicityEthnicity %%%%

Food Shopping 45.2

Fashionwear Shopping 19.2

Visiting Friends and Relatives 12.3

Other Non-food Shopping 47.9

Visiting Cafes/Restaurants 12.3

Visiting Banks and Other Services 19.2

Purchasing Lunch 17.8

Other 20.5

4.16. Tables 4.3 and 4.4 indicate that food shopping is the principal activity of shoppers in the MNC

(either as the principal or ancillary reason for visit). Non-food shopping (and fashionwear

shopping in particular) performs an important ancillary role.

Whalley Range MNC’s Evening EconomyWhalley Range MNC’s Evening EconomyWhalley Range MNC’s Evening EconomyWhalley Range MNC’s Evening Economy

4.17. Nearly half the respondents (49.8%) do not visit Whalley Range MNC in the evening. For

many (51%), this reflects the fact that they do not, as a rule, go out in the evening for

entertainment or food, For 17%, it is because there are better alternatives elsewhere in

Blackburn and for 15%, it is due to a fear of personal safety.

4.18. Nevertheless, 23.4% of respondents use Whalley Range MNC regularly in the evenings (once

a week or more) and a further 26.9% use it less frequently.




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Linkage with Blackburn Town CentreLinkage with Blackburn Town CentreLinkage with Blackburn Town CentreLinkage with Blackburn Town Centre

4.19. The vast majority of respondents (61.7%) normally visit Whalley Range MNC in conjunction

with visits to or from Blackburn Town Centre; for a further 11.9%, the frequency of this

linkage varies.

4.20. Only 26.4% do not visit the Centre in connection with trips to or from the town centre.

Given that 10.5% of visitors to Whalley Range MNC come from outside Blackburn and appear

to be in the Centre visiting relatives, this indicates a very high degree of linkage with the Town

Centre. Moreover, most of this linkage would appear to be on foot.

4.21. Of those respondents who do not normally use the Town Centre in association with visits to

Whalley Range, 23.4% never use Blackburn Town Centre for shopping purposes.

4.22. It is, however, clear that visits to Whalley Range MNC do generate linked shopping trips to the

Town Centre that would otherwise not take place: for 31.1% of those linking trips between

Whalley Range MNC and the Town Centre, Blackburn is not their normal main centre for

shopping. The main centres tend to be Manchester and, to a lesser degree, Bolton,

Accrington, Clitheroe and Preston.

4.23. For 13.9% of respondents overall, Whalley Range MNC is their main centre for clothing and

footwear shopping.

Possible Improvements to the MNCPossible Improvements to the MNCPossible Improvements to the MNCPossible Improvements to the MNC

4.24. Respondents were asked for possible improvements that they would like to see in the MNC.

The top eight results are set out in Table 4.5, overleaf.

4.25. It is clear from the results that highways and car parking issues are key concerns: respondents

would like to see improved car parking provision within the MNC alongside improved road

layouts and increased pedestrianization. This should be linked with enhanced signage between

Blackburn Town Centre and Whalley Range MNC.

4.26. Additionally, improvements to the range of shops and services are considered important. In

particular, many respondents would like to see an increased presence of national multiples,




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such as a small food store (Tesco Express, Iceland or Aldi), to anchor the MNC, in addition to

increased representation from banks, building societies and other services. The desire to see

increased representation from the independent retail sector was viewed as less of a priority

than the requirement for national multiple retailers.

Table 4.5: Suggested Improvements to Whalley Range MNC by VisitorsTable 4.5: Suggested Improvements to Whalley Range MNC by VisitorsTable 4.5: Suggested Improvements to Whalley Range MNC by VisitorsTable 4.5: Suggested Improvements to Whalley Range MNC by Visitors

Suggested ImprovementSuggested ImprovementSuggested ImprovementSuggested Improvement %%%%

Better/more car parking 40.8

Nothing 17.9

More national retailers (e.g. Tesco, Aldi) 15.4

Better signage to MNC from Blackburn Town Centre 11.9

More banks/services 10.4

More independent fashionwear shops 9.5

Increased pedestrianization 9.5

Improved road layout/traffic direction 8.5




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5.5.5.5. POTENTIAL FOR POTENTIAL FOR POTENTIAL FOR POTENTIAL FOR RETAIL RETAIL RETAIL RETAIL GRGRGRGROWTHOWTHOWTHOWTH

PreliminariesPreliminariesPreliminariesPreliminaries

5.1. This section explores the MNC’s potential for retail growth. This is based upon an analysis of

available expenditure growth arising from its catchment population (‘quantitative need’) and a

review of local, regional and national retailer requirements.

5.2. The household survey accompanying the 2005 Retail Study is of little use in terms of estimating

quantitative need as Whalley Range MNC is not identified as a shopping destination within it,

and thus its market share cannot be calculated accurately. Accordingly, the turnover (and thus

market share) of the MNC has to be estimated on the basis of its floor space composition,

using expected performance levels for retailers from national databases.

5.3. The statistics referred to below are shown at Appendix 4.

The Retail Composition of the MNCThe Retail Composition of the MNCThe Retail Composition of the MNCThe Retail Composition of the MNC

5.4. As noted from Section 2, the Centre contains approximately 4,461 sq. m gross of Class A1

non-food retail floor space and 1,069 sq. m gross of food retail floor space (that is, excluding

cafes and restaurants).

5.5. This translates to approximately 2,975 sq. m of non-food trading area and 750 sq. m of food

retail trading area.

Expenditure GrowthExpenditure GrowthExpenditure GrowthExpenditure Growth and ‘Capacity’and ‘Capacity’and ‘Capacity’and ‘Capacity’

Primary Catchment Area

5.6. The Visitor Survey estimates that over half (52.7%) of the MNC’s custom derives from the

local Whalley Range area, with a further 22.9% deriving from North Blackburn.

5.7. Accordingly, Whalley Range has been taken as the Primary Catchment Area for the MNC. A

plan showing the area is included at Appendix 5. It comprises the ONS Super Output Areas

003A, 003B, 003C, 004A, 004B, 004C, 004D, 006C and 006D. Although Areas 006C and




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006D include part of the Town Centre, this will not affect the population count materially:

residents live almost exclusively to the north of Barbara Castle Way.

5.8. The area has an estimated resident population of 16,484 currently, increasing to 16,915 at

2016 and 17,202 by 2021.

Food Spending Capacity

5.9. This population is estimates to generate £20.75m on food retail goods, rising to £21.23m by

2016 and £22.47m by 2021: increases of £0.48m and £1.71m respectively.

5.10. Based on a ‘benchmark’ estimate of sales density, Whalley Range MNC’s food retail turnover is

estimated at £4.95m at 2009. This is estimated to increase (allowing for improvements in sales

efficiency) to £5.16m at 2016 and £5.32m at 2021.

5.11. On the basis that 90% of the Centre’s food trade derives from the local area, Whalley Range

MNC’s market penetration is estimated at 21.5%.

5.12. The surplus spending potentially available to the Centre amounts to £16.3m currently, rising to

£16.58m at 2016 and £17.68m by 2021. This would be sufficient to support a medium-sized

food store of approximately 2,500 sq. m gross.

5.13. It is, however, unreasonable to assume that all of the local spending will be available to the

MNC, particularly given its proximity to Blackburn Town Centre. The presumption that the

local area should be served exclusively by the MNC may have ramifications for the vitality of

the Town Centre and the viability of food stores therein, particularly given the Town Centre’s

heavy reliance upon local ‘walk-in’ trade.

5.14. There is no reason why the MNC should not cater better for the everyday food requirements

(rather than necessarily the weekly main food shopping) of local residents, however. In this

regard, on the basis that 30% of food expenditure is directed to ‘top-up’ shopping, the

‘capacity’ of Whalley Range MNC amounts to £1.77m currently, reducing slightly to £1.72m

by 2016 before recovering to £1.95m at 2021. This would be sufficient to support

approximately 268 sq. m of additional sales area.




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5.15. Nevertheless, given the availability of food spending in the broader area, it would not appear

unreasonable to conclude that there is capacity for a greater amount of retail floor space

where this floor space to assist in underpinning the local function of the MNC and increase its

attractiveness to local shoppers. A small discount food store (such as a Lidl, Farmfoods or Aldi)

is therefore likely to prove acceptable in principle. This would typically generate a turnover of

between £2.5m to £4.5m, depending upon the operator, which is well within the spending

power of the immediate residential area.

Non-Food Spending Capacity

5.16. The local resident population is estimated to generate £32.34m on non-food goods spending

during 2009, rising to £35.66m at 2016 and £46.68m by 2021: increases of £3.28m and

£14.34m respectively.

5.17. The MNC is estimated to have a non-food retail turnover of approximately £8.93m currently,

increasing (through sales efficiency improvements) to £10.39m by 2016 and £11.59m by

2021. Of this turnover, an estimated 25% is expected to derive from beyond the local area,

reflecting the findings of the on-street survey.

5.18. The estimated non-food market penetration of Whalley Range MNC within the local area is

therefore 20.6%.

5.19. There is, according, surplus non-food spending capacity in the local area amounting to

£25.65m currently, rising to £27.83m by 2016 and £37.99m by 2021. Much of this surplus

spending would, of course, be expected to be directed to the Town Centre and it is

unreasonable (and contrary to the objectives of the regional shopping hierarchy) to expect or

aspire to Whalley Range MNC being in a position to absorb this level of spending.

5.20. On the basis that 30% of the locally generated spending could reasonably be directed to the

nearest MNC, the capacity reduces to £3.01m at 2009 and £5.31m at 2021.

5.21. This identified capacity would be sufficient to support approximately 1,000 sq. m of additional

non-food sales area currently, rising to approximately 1,370 sq. m net by 2021.




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ReReReRetailer Demandtailer Demandtailer Demandtailer Demand

5.22. There is no national database, such as FOCUS, that publishes retail demand for Whalley Range

MNC.

5.23. A survey of demand from national and regional specialist retailers and service providers has

been undertaken. This has concentrated where possible on ethnic minority retailing, although

was subsequently broadened following a limited initial response rate. The letter and details of

the retailers to which a letter was sent are given at Appendix 6. The results are treated as

confidential.

5.24. The responses are given in Table 5.1 below. There is no definitive demand arising from

national or regional retailers for representation in Whalley Range MNC, although two national

discount retailers may locate there if a suitable site with good main road prominence were to

become available:

Table 5.1: Response of Retailer QuestionnaireTable 5.1: Response of Retailer QuestionnaireTable 5.1: Response of Retailer QuestionnaireTable 5.1: Response of Retailer Questionnaire

%%%%

Immediate requirement for MNC 0

Possible Future requirement for MNC 0

No requirement for MNC 78

Immediate Requirement depending on quality and

location of site

22

(Response Rate) (41)

5.25. Local businesses (Appendix 3) identified some potential requirement for increased retail floor

space, although much of this appears able to be accommodated within existing premises.




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ConclusionsConclusionsConclusionsConclusions

5.26. The foregoing analysis indicates quantitative scope for growth within Whalley Range MNC in

respect of both food and non-food retailing without affecting trading patterns within Blackburn

Town Centre adversely.

5.27. Although the analysis suggests that the level of growth may be limited to 1,000 sq. m net of

non-food retailing and less than 300 sq. m net of food retailing, in practice there is likely to

prove scope for a more substantive amount of floor area, particularly where this has the effect

of anchoring the MNC and enhancing its attractiveness to shoppers.

5.28. The chief issue is whether there is sufficient demand from retailers for an appropriate

expansion of the Centre. In this respect, were a suitable site of over 0.5ha to become available

with a main road frontage (either Barbara Castle Way or Lark Hill) then this may appeal to a

discount food retailer. It would, however, be important to create links with existing businesses

in the MNC if such an opportunity is to have benefits to the MNC as a whole.

5.29. There is no registered demand for the additional non-food retail floor space, although this

does not mean that retailers would not take interest in an appropriate site were one to

become available. The chief issue relates to the prominence of the MNC from the main road

network.




Ref: 1589/WR/js

6.6.6.6. OVERALL FINDINGS ANDOVERALL FINDINGS ANDOVERALL FINDINGS ANDOVERALL FINDINGS AND RECOMMERECOMMERECOMMERECOMMENDED STRATEGYNDED STRATEGYNDED STRATEGYNDED STRATEGY

Research Research Research Research ConclusionsConclusionsConclusionsConclusions

6.1. The principal conclusions of the foregoing research are:

- Whalley Range Major Neighbourhood Centre (MNC) is a successful trading location. Most

businesses appear to be trading well even in the current economic climate, and vacancies

are at a low level (5%). This is uncommon in secondary retail locations and in linear

shopping centres in particular. The centre is also viewed as safe and as having no particular

problems with anti-social behaviour;

- The MNC has a strong ethnic focus and a good reputation for ethnic shopping. The

Centre is dominated by specialist independent stores and services. The surrounding

residential areas have a high proportion of ethnic minority residents (with up to 88% being

of ethnic minority descent). Most of the visitors to the Centre are from ethnic minorities

(76%), although white British shoppers still make up a sizable minority (24%).

- In contrast to business perceptions, the majority of trade to the MNC appears to derive

from the local residential population to the north of the town centre (76%), with only

10% coming from outside Blackburn.

- The proportion of trade attracted from beyond Blackburn (and beyond Lancashire) is still

far higher than would be expected normally for a Centre of the size of Whalley Range.

Many of these long-distant journeys appear to be made in association with visiting relatives.

- Reflecting the Centre’s local role, the principal reason for visiting the Centre is for food

shopping (47%). Non-food shopping also plays an important role, however, attracting

24% of customers. Most shoppers visit the Centre frequently (daily or more than once a

week) and stay for less than an hour.

- The Centre is used in combination with the Town Centre. Most trips to the MNC (62%)

are always undertaken in association with trips to or from the Town Centre, and a further




Ref: 1589/WR/js

12% are occasionally undertaken in this manner. Nevertheless, for 14% of customers,

Whalley Range MNC is their main centre for shopping.

- Although there is a high level of satisfaction with the Centre, businesses would like to see

an enhanced independent sector and customers would like to see more national multiple

retailers. There is potential to accommodate and appropriate level of both without

affecting the Town Centre.

- Despite the fact that the majority of customers (77%) walk to the Centre, both visitors

and businesses perceive the availability of car parking as the primary concern. Many

stakeholders also perceive the signage between the Town Centre and the MNC as being

substandard.

Formulating an Appropriate StrategyFormulating an Appropriate StrategyFormulating an Appropriate StrategyFormulating an Appropriate Strategy for Improvements and Growthfor Improvements and Growthfor Improvements and Growthfor Improvements and Growth

6.2. As noted, Whalley Range MNC is a successful local centre that appears to cater well for the

needs of a substantial proportion of its surrounding residential area. Indeed, for nearly 14% of

this population, the Centre appears to cater for all their shopping needs. For most, however,

the Centre is used in combination with trips into or out of Blackburn Town Centre. In

addition, approximately 10% of visitors are drawn to the MNC from outside Blackburn

(seemingly in conjunction with visits to relatives).

6.3. The characteristics described above are unusual for most local centres, which tend normally to

service the occasional needs of a highly localized residential area, and it is especially unusual for

a centre without a large anchor store. This must be due in large part to Whalley Range’s ethnic

shopping focus, which provides a different retail offer from that of the adjacent town centre,

and thus draws from a wider area.

6.4. Therefore, it is important that any strategy for the MNC recognizes the complementary roles

that the Centre fulfils currently:

- A fully functioning Local Centre to the local community; and

- A specialist District or Town-Wide Ethnic Shopping Centre.




Ref: 1589/WR/js

6.5. The two roles are clearly not mutually exclusive, and indeed can be self-supporting. The

strategy for the Centre should thus focus on both.

6.6. The success of the Centre suggests that there is scope for its growth, and many existing

businesses in the Centre would appear to be interested in expanding their representation. The

provision of additional floor space for the local independent ethnic sector would thus appear a

sensible strategy: the Centre could support 1,000 sq. m net of such floor space comfortably

without any ramifications for Blackburn Town Centre. Many existing businesses would support

the expansion of the independent sector within the MNC.

6.7. Local residents would like to see an increased level of national multiple retailer representation

in the Centre. National retailers, however, are not attracted to the Centre because it has very

limited prominence from the main road network. Nevertheless, were large (0.5ha and above)

sites to be made available either at the northern (Lark Hill junction) or, better, the southern

(Barbara Castle Way junction) edges of the MNC, then this could attract a discount food store.

Such a store would appeal to a broad range of the local community, would underpin the

vitality of the Centre (subject to appropriate linkages) and would increase the awareness of

Whalley Range to a greater proportion of Blackburn’s shopping population.

6.8. In combination, it is clear that both shoppers and businesses have concerns over the level and

availability of car parking within the Centre, and allied but secondary concerns over the local

traffic system. These aspects should be investigated as part of the strategy, recognizing that a

new food store, for instance, if implemented could exacerbate both issues potentially to the

detriment of existing traders.

6.9. It is also the case that visits to Whalley Range MNC are often undertaken in conjunction with

visits to or from the town centre, often on foot. There is, as such, a symbiotic and

complementary relationship between the two shopping destinations that are of mutual benefit.

This relationship could be exploited further, encouraging a greater proportion of linked

shopping trips, by enhancing the physical linkages across Barbara Castle Way and improving

signage. This could potentially be undertaken in combination with new development in the

MNC.

Steven Abbott Associates LLP

Chartered Town P lanners

APPENDIX 1 – PLAN OF WHALLEY RANGE MNC

SHOWING MAIN RETAIL USES

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SAA_logo



APPENDIX 2 – BUSINESS QUESTIONNAIRE

Survey

What do you think?

Steven Abbott Associates have been commissioned by Blackburn with Darwen Borough Council to carry out Retail Health

Checks and update the Borough Retail Study. It is vital that we get to know the views of people trading within the Whalley

Range area and any changes they would like to see.

This questionnaire gives you a chance to have your say and put your views across, so we would be grateful if you would take

the time to complete it. All survey responses will be kept confidential.

Whalley Range

Business Survey

1. How long, approximately, have you been trading from the Whalley Range? Under one month Under six months Under one year Under five years Under ten years Over ten years No answer

2. During that time, has your business…. Grown significantly Grown moderately Remained largely static Declined moderately Declined significantly

3. Have you any plans for your business in the next few years? Expand and relocate in the Whalley Range Expand and relocate outside the Whalley Range Contract and relocate in the Whalley Range Contract and relocate outside the Whalley Range Close Expand at the same location Sell business Refit Expand and open a new store Other (please specify)………………………………………………………………………………………………

4. How is your business fairing during the recession? Very well Well Moderately Poorly Very poorly No answer

5. Do the majority of your customers… Live in the immediate area Live within Blackburn Live outside Blackburn Come from both the immediate area and from wider afield Don't know

6. What proportion of your trade do you think comes from customers living outside Blackburn? Over half Between a quarter and a half Less than a quarter Virtually none Don't know

7. How would you rate Whalley Range on the following aspects?

V BADo

BADo

AVEo

GO

OD

o

V GO

OD

o

Range of shops Range of services Quality of shops Car parking prices and availability Car parking location Accessibility by bus Environmental quality (upkeep of public areas etc) Safety and security during the day Safety and security at night Vandalism

8. Which of the following, if any, do you think would have a positive impact on trade in Whalley Range? More independent specialist stores selling ethnic foods More national retailers selling food

More independent specialist stores selling fashionwear More national retailers selling non food goods

More independent specialist stores selling household goods More cafés and restaurants

More independent specialist stores selling jewellery Increased pedestrianisation or traffic calming

Better/more car parking Better signage to Whalley Range from the town centre

Other (please specify)

…………………………………………………………………………………………………………………………

9. Would you ever consider relocating to Blackburn town centre? Yes No Possibly

10. If you answered no to Question 9, what are the reasons you would not relocate to the town centre? ……………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………



APPENDIX 3 – ON-STREET SURVEY

Day of Interview

201 100.0% 100 100.0% 101 100.0%

44 21.9% 1 1.0% 43 42.6%

100 49.8% 50 50.0% 50 49.5%

49 24.4% 49 49.0% 0 .0%

8 4.0% 0 .0% 8 7.9%

Base: All respondents

Friday

Saturday

Monday

Wednesday

Num %

Base: Allrespondents

Num %

Whalley Range

Num %

Whalley OldRoad

Time of Interview

201 100.0% 100 100.0% 101 100.0%

59 29.4% 31 31.0% 28 27.7%

81 40.3% 40 40.0% 41 40.6%

61 30.3% 29 29.0% 32 31.7%


10.00am - 12.00pm

12.00pm - 2.00pm

2.00pm - 4.00pm

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Location of Interview

201 100.0%

100 49.8%

101 50.2%


Whalley Range

Whalley Old Road

Num %


J9507 Blackburn On-Street Survey - Whalley Range LocationMain Results Tabulations by Location

Research and Marketing PlusMarch 2009

Page 1

Weather on day of Interview

201 100.0% 100 100.0% 101 100.0%

59 29.4% 17 17.0% 42 41.6%

142 70.6% 83 83.0% 59 58.4%


Wet

Dry

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 2

Q1a. What is your main reason for visiting Whalley Range today?

201 100.0% 100 100.0% 101 100.0%

77 38.3% 41 41.0% 36 35.6%

58 28.9% 30 30.0% 28 27.7%

10 5.0% 8 8.0% 2 2.0%

8 4.0% 0 .0% 8 7.9%

7 3.5% 1 1.0% 6 5.9%

4 2.0% 2 2.0% 2 2.0%

4 2.0% 2 2.0% 2 2.0%

4 2.0% 0 .0% 4 4.0%

4 2.0% 2 2.0% 2 2.0%

3 1.5% 2 2.0% 1 1.0%

3 1.5% 1 1.0% 2 2.0%

2 1.0% 2 2.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

9 4.5% 6 6.0% 3 3.0%

2 1.0% 1 1.0% 1 1.0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%


Live or work here

Food shopping

Shopping for clothing/ footwear/ jewellery/ fashion items

Tourism including visiting friends or relatives

Shopping for other non-food items

Shopping for children's clothes

Shopping for household goods

Visiting cafe/ pubs/ restaurants

Leisure pursuits

Shopping for stationery/ books/ toys

Visiting services (banks, travel agents, hairdressers etc)

Shopping for audio-visual/ electrical goods

Purchasing sandwiches/ lunch

Visiting the market

Passing through

Chemist services

School/college

Browsing

Visiting dentist

Other

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 3

Q1b. What other activities are you going to undertake in Whalley Range today?

201 100.0% 100 100.0% 101 100.0%

33 16.4% 12 12.0% 21 20.8%

13 6.5% 5 5.0% 8 7.9%

12 6.0% 8 8.0% 4 4.0%

2 1.0% 2 2.0% 0 .0%

7 3.5% 6 6.0% 1 1.0%

8 4.0% 4 4.0% 4 4.0%

7 3.5% 5 5.0% 2 2.0%

2 1.0% 2 2.0% 0 .0%

11 5.5% 7 7.0% 4 4.0%

5 2.5% 5 5.0% 0 .0%

14 7.0% 8 8.0% 6 5.9%

9 4.5% 2 2.0% 7 6.9%

9 4.5% 5 5.0% 4 4.0%

3 1.5% 3 3.0% 0 .0%

5 2.5% 4 4.0% 1 1.0%

36 17.9% 26 26.0% 10 9.9%

92 45.8% 57 57.0% 35 34.7%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%


Food shopping

Purchasing sandwiches/ lunch

Shopping for clothing/ fashion items

Shopping for children's clothes

Shopping for stationery/ books/ toys

Shopping for household goods

Shopping for audio-visual/ electrical goods

Shopping for carpets, furniture, fabrics

Shopping for other non-food goods

Visiting the market

Visiting services (banks, building societies, travel agents, hairdressersetc)

Visiting cafes/ pubs/ restaurants

Tourism including visiting friends or relatives

Staying in a hotel nearby

Leisure pursuits

Live or work here

No other activities

Chemist services

School/collegeOther

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 4

Q2a. How often, on average, do you visit Whalley Range for shopping?

201 100.0% 100 100.0% 101 100.0%

71 35.3% 42 42.0% 29 28.7%

39 19.4% 19 19.0% 20 19.8%

36 17.9% 9 9.0% 27 26.7%

11 5.5% 5 5.0% 6 5.9%

8 4.0% 6 6.0% 2 2.0%

30 14.9% 16 16.0% 14 13.9%

6 3.0% 3 3.0% 3 3.0%


Daily

Twice a week or more

Once a week

Once a fortnight

Once a month

Less often

First visit

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Q2b. On a typical visit to Whalley Range, which of these best describes how long you would normally spend in the centre?

201 100.0% 100 100.0% 101 100.0%

122 60.7% 68 68.0% 54 53.5%

56 27.9% 22 22.0% 34 33.7%

14 7.0% 5 5.0% 9 8.9%

9 4.5% 5 5.0% 4 4.0%


Less than 1 hour

1 - 2 hours

2 - 4 hours

Over 4 hours

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 5

Q2c. How do you normally travel to this centre?

201 100.0% 100 100.0% 101 100.0%

156 77.6% 79 79.0% 77 76.2%

40 19.9% 19 19.0% 21 20.8%

3 1.5% 2 2.0% 1 1.0%

2 1.0% 0 .0% 2 2.0%


On foot

Car/ van - as driver

Car/ van - as passenger

Bus/ coach

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Q3a. When you visit Whalley Range, do you normally go on or come from Blackburn town centre?

201 100.0% 100 100.0% 101 100.0%

124 61.7% 66 66.0% 58 57.4%

53 26.4% 19 19.0% 34 33.7%

24 11.9% 15 15.0% 9 8.9%


Yes

No

Varies

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 6

Q3b. Do you ever use Blackburn town centre for shopping?

77 100.0% 34 100.0% 43 100.0%

18 23.4% 5 14.7% 13 30.2%

33 42.9% 20 58.8% 13 30.2%

8 10.4% 6 17.6% 2 4.7%

18 23.4% 3 8.8% 15 34.9%

Base: Those not usually combiningwith trip to Blackburn TC

Yes - often

Yes - occasionally

Yes - rarely

No

Num %

Base: Those notusually

combining withtrip to

Blackburn TC

Num %

Whalley Range

Num %

Whalley OldRoad

Q4. Is Blackburn your main centre for clothes, footwear and fashion shopping?

183 100.0% 97 100.0% 86 100.0%

126 68.9% 62 63.9% 64 74.4%

57 31.1% 35 36.1% 22 25.6%

Base: Those shoppingin Blackburn TC

Yes

No

Num %

Base: Thoseshopping in

Blackburn TC

Num %

Whalley Range

Num %

Whalley OldRoad



Page 7

Q5. Which centre do you regualrly visit for clothes, footwear and fashion shopping?

75 100.0% 38 100.0% 37 100.0%

28 37.3% 15 39.5% 13 35.1%

20 26.7% 11 28.9% 9 24.3%

7 9.3% 4 10.5% 3 8.1%

5 6.7% 1 2.6% 4 10.8%

5 6.7% 0 .0% 5 13.5%

4 5.3% 2 5.3% 2 5.4%

2 2.7% 1 2.6% 1 2.7%

1 1.3% 1 2.6% 0 .0%

1 1.3% 1 2.6% 0 .0%

1 1.3% 1 2.6% 0 .0%

1 1.3% 1 2.6% 0 .0%

Base: Those using another main centre

Whalley Range

Manchester

Bolton

Accrington

Clitheroe

Preston

Don't know/ varies

Blackpool

London

Leicester

Leeds

Other

Num %

Base: Thoseusing anothermain centre

Num %

Whalley Range

Num %

Whalley OldRoad



Page 8

Q6. Which, if any, of the following would improve Whalley Range local centre?

201 100.0% 100 100.0% 101 100.0%

13 6.5% 8 8.0% 5 5.0%

19 9.5% 7 7.0% 12 11.9%

5 2.5% 2 2.0% 3 3.0%

5 2.5% 2 2.0% 3 3.0%

31 15.4% 9 9.0% 22 21.8%

6 3.0% 2 2.0% 4 4.0%

12 6.0% 5 5.0% 7 6.9%

19 9.5% 16 16.0% 3 3.0%

82 40.8% 41 41.0% 41 40.6%

12 6.0% 10 10.0% 2 2.0%

24 11.9% 16 16.0% 8 7.9%

21 10.4% 7 7.0% 14 13.9%


More independent specialist stores selling ethnic foods

More independent specialist stores selling fashion wear

More specialist independent stores selling household goods

More independent specialist stores selling jewellery

More national retailers selling food such as Tesco Express, Iceland,Aldi or similar

More national retailers selling non-food goods

More bars and restaurants

Increased pedestrianisation

Better/ more car parking

Environmental improvements to the main shopping street

Better signage to Whalley Range from the town centre

Banks/ services

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

(cont.)



Page 9

Q6. Which, if any, of the following would improve Whalley Range local centre?

36 17.9% 17 17.0% 19 18.8%

17 8.5% 11 11.0% 6 5.9%

8 4.0% 6 6.0% 2 2.0%

6 3.0% 4 4.0% 2 2.0%

3 1.5% 1 1.0% 2 2.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

Nothing

Improve road layout/trafficdirection

More English shops

Clean it

Independent food stores

Complete makeover/renovation

More trees/green spaces

Improved range of shops

Better buses

Other

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Q7a. Do you ever visit Whalley Range in the evenings, to visit shops or cafes, for example?

201 100.0% 100 100.0% 101 100.0%

47 23.4% 22 22.0% 25 24.8%

54 26.9% 27 27.0% 27 26.7%

100 49.8% 51 51.0% 49 48.5%


Yes - weekly or more often

Yes - occasionally

Rarely or never

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 10

Q7b. If rarely or never, why is that?

100 100.0% 51 100.0% 49 100.0%

51 51.0% 28 54.9% 23 46.9%

17 17.0% 10 19.6% 7 14.3%

15 15.0% 6 11.8% 9 18.4%

10 10.0% 3 5.9% 7 14.3%

1 1.0% 0 .0% 1 2.0%

6 6.0% 4 7.8% 2 4.1%

Base: Those not visiting in the evenings

Don't visit pubs, cinemas etc

Better alternatives elsewhere

Fear of safety/ crime

Too far away

Not enough facilities

Young family commitmentsOther

Num %

Base: Those notvisiting in the

evenings

Num %

Whalley Range

Num %

Whalley OldRoad

Q8. Do you live...?

201 100.0% 100 100.0% 101 100.0%

106 52.7% 56 56.0% 50 49.5%

46 22.9% 22 22.0% 24 23.8%

28 13.9% 15 15.0% 13 12.9%

18 9.0% 4 4.0% 14 13.9%

3 1.5% 3 3.0% 0 .0%


Within five minutes walk fromhere

Over a five minute walk butwithin the local area

Not locally but within Blackburn

Outside Blackburn

Outside Lancashire

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 11

Q9. SEG of chief income earner

201 100.0% 100 100.0% 101 100.0%

14 7.0% 4 4.0% 10 9.9%

52 25.9% 26 26.0% 26 25.7%

34 16.9% 15 15.0% 19 18.8%

98 48.8% 52 52.0% 46 45.5%

3 1.5% 3 3.0% 0 .0%


A/B

C1

C2

D/E

Refused

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Q10. Age group of respondent

201 100.0% 100 100.0% 101 100.0%

48 23.9% 25 25.0% 23 22.8%

49 24.4% 30 30.0% 19 18.8%

44 21.9% 19 19.0% 25 24.8%

32 15.9% 13 13.0% 19 18.8%

16 8.0% 9 9.0% 7 6.9%

11 5.5% 3 3.0% 8 7.9%

1 .5% 1 1.0% 0 .0%


18 - 25 years

26 - 34 years

35 - 44 years

45 - 54 years

55 - 64 years

65 years or more

Refused

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 12

Q11. Ethnic origin of respondent

201 100.0% 100 100.0% 101 100.0%

82 40.8% 52 52.0% 30 29.7%

53 26.4% 28 28.0% 25 24.8%

48 23.9% 13 13.0% 35 34.7%

4 2.0% 2 2.0% 2 2.0%

4 2.0% 2 2.0% 2 2.0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

2 1.0% 0 .0% 2 2.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%


Pakistani

Indian

White British

Bangladeshi

African

White Irish

White and Black Caribbean

White and Asian

Refused

Polish

Kurdish

Mauritius

Afghan

Other

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Q12. Number of cars in the household

201 100.0% 100 100.0% 101 100.0%

58 28.9% 33 33.0% 25 24.8%

84 41.8% 38 38.0% 46 45.5%

49 24.4% 24 24.0% 25 24.8%

9 4.5% 4 4.0% 5 5.0%

1 .5% 1 1.0% 0 .0%


None

One

Two

Three or more

Refused

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 13

Q13. Postcode

201 100.0% 100 100.0% 101 100.0%

9 4.5% 6 6.0% 3 3.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

3 1.5% 3 3.0% 0 .0%

1 .5% 1 1.0% 0 .0%

2 1.0% 0 .0% 2 2.0%

5 2.5% 4 4.0% 1 1.0%

3 1.5% 3 3.0% 0 .0%


Refused

B19 7HZ

B81 7NB

BB1

BB1 1GG

BB1 1SP

BB1 1UD

BB1 2AA

BB1 2HN

BB1 3LN

BB1 3NJ

BB1 4EL

BB1 5HP

BB1 5NT

BB1 5PA

BB1 5PH

BB1 5PL

BB1 5PQ

BB1 6

BB1 6AL

BB1 6BL

BB1 6DX

BB1 6EA

BB1 6EH

BB1 6EL

BB1 6EN

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

(cont.)



Page 14

Q13. Postcode

1 .5% 1 1.0% 0 .0%

2 1.0% 1 1.0% 1 1.0%

4 2.0% 3 3.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

2 1.0% 1 1.0% 1 1.0%

4 2.0% 2 2.0% 2 2.0%

1 .5% 0 .0% 1 1.0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

2 1.0% 0 .0% 2 2.0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

BB1 6ER

BB1 6EU

BB1 6EY

BB1 6LB

BB1 6LD

BB1 6LF

BB1 6LL

BB1 6LP

BB1 6LQ

BB1 6LV

BB1 6LY

BB1 6NF

BB1 6NG

BB1 6NL

BB1 6NP

BB1 6NY

BB1 6NZ

BB1 6PD

BB1 6PS

BB1 6WG

BB1 7

BB1 7EF

BB1 7EG

BB1 7ER

BB1 7ES

BB1 7EU

BB1 7EW

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

(cont.)



Page 15

Q13. Postcode

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

2 1.0% 1 1.0% 1 1.0%

4 2.0% 2 2.0% 2 2.0%

1 .5% 0 .0% 1 1.0%

2 1.0% 2 2.0% 0 .0%

1 .5% 1 1.0% 0 .0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

4 2.0% 1 1.0% 3 3.0%

2 1.0% 2 2.0% 0 .0%

1 .5% 1 1.0% 0 .0%

3 1.5% 3 3.0% 0 .0%

1 .5% 1 1.0% 0 .0%

3 1.5% 1 1.0% 2 2.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

2 1.0% 0 .0% 2 2.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

BB1 7EX

BB1 7HA

BB1 7HD

BB1 7I

BB1 7LF

BB1 7LG

BB1 7LH

BB1 7LJ

BB1 7LR

BB1 7LS

BB1 7LT

BB1 7LW

BB1 7LZ

BB1 7NA

BB1 7NB

BB1 7ND

BB1 7NF

BB1 7NG

BB1 7NP

BB1 7SD

BB1 8BA

BB1 8BL

BB1 8BZ

BB1 8DF

BB1 8DR

BB1 8EL

BB1 8ET

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

(cont.)



Page 16

Q13. Postcode

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

2 1.0% 1 1.0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

2 1.0% 2 2.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

3 1.5% 0 .0% 3 3.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

4 2.0% 2 2.0% 2 2.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

4 2.0% 2 2.0% 2 2.0%

1 .5% 1 1.0% 0 .0%

BB1 8EU

BB1 8EW

BB1 8EY

BB1 8HH

BB1 8HJ

BB1 8HL

BB1 8HU

BB1 8HY

BB1 8HZ

BB1 8JA

BB1 8JD

BB1 8JE

BB1 8NT

BB1 8QQ

BB1 8TE

BB1 8XX

BB1 9AS

BB1 9LB

BB1 9RZ

BB1 9SZ

BB1 9TG

BB1 9TP

BB1 9TS

BB1 9TT

BB1 9TU

BB1 9TW

BB1 9UA

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

(cont.)



Page 17

Q13. Postcode

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

2 1.0% 0 .0% 2 2.0%

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

BB10 1AU

BB2

BB2 1UT

BB2 1XL

BB2 4AE

BB2 4HP

BB2 4TQ

BB2 6AY

BB2 6BL

BB2 6HJ

BB2 6HS

BB2 6JB

BB2 6JS

BB2 6JY

BB2 6JZ

BB2 6LN

BB2 6NW

BB2 6PR

BB2 6SQ

BB2 7BW

BB2 7QU

BB3

BB3 1ET

BB5 3EY

BB6 8AA

BB7 1NR

BL9 6JR

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

(cont.)



Page 18

Q13. Postcode

1 .5% 1 1.0% 0 .0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 0 .0% 1 1.0%

1 .5% 1 1.0% 0 .0%

FY4 5NU

L37 1SD

L37 4JP

LE5 5BA

M27 5FS

M7 3ST

PR1 4NA

PR1 7DX

PR4 3LL

PR6 0SZ

PR7 3ND

Num %


Num %

Whalley Range

Num %

Whalley OldRoad

Q14. Gender of respondent

201 100.0% 100 100.0% 101 100.0%

79 39.3% 40 40.0% 39 38.6%

122 60.7% 60 60.0% 62 61.4%


Male

Female

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 19

Q15. Would you be willing to be recontacted as part of our quality procedures?

201 100.0% 100 100.0% 101 100.0%

20 10.0% 7 7.0% 13 12.9%

181 90.0% 93 93.0% 88 87.1%


Yes

No

Num %


Num %

Whalley Range

Num %

Whalley OldRoad



Page 20



APPENDIX 4 – WHALLEY RANGE STATISTICAL

ANALYSIS OF RETAIL CAPACITY

BLACKBURN WITH DARWEN BOROUGH COUNCILBLACKBURN WITH DARWEN BOROUGH COUNCILBLACKBURN WITH DARWEN BOROUGH COUNCILBLACKBURN WITH DARWEN BOROUGH COUNCIL

BLACKBURN WITH DARWEN LDFBLACKBURN WITH DARWEN LDFBLACKBURN WITH DARWEN LDFBLACKBURN WITH DARWEN LDF

WHALLEY RANGE RETAIL STRATEGYWHALLEY RANGE RETAIL STRATEGYWHALLEY RANGE RETAIL STRATEGYWHALLEY RANGE RETAIL STRATEGY

APPENDIX 4: ASSESSMENT OF QUANTITATIVE CAPACITY APPENDIX 4: ASSESSMENT OF QUANTITATIVE CAPACITY APPENDIX 4: ASSESSMENT OF QUANTITATIVE CAPACITY APPENDIX 4: ASSESSMENT OF QUANTITATIVE CAPACITY

TABLE 1: EXPENDITURE GROWTH TABLE 1: EXPENDITURE GROWTH TABLE 1: EXPENDITURE GROWTH TABLE 1: EXPENDITURE GROWTH

YEAR POPULATION

Per head (£) Total (£m) Per head (£) Total (£m)

2009 16,484 1,259 20.75 1,962 32.34

2012 16,665 1,253 20.88 1,960 32.66

2016 16,915 1,255 21.23 2,106 35.62

2021 17,202 1,306 22.47 2,714 46.68

NotesNotesNotesNotes

Expenditure per head from Experian, allowing for Special Forms of Trading at:

Food % Non-Food %

2009 6.5 12.2

2014 7.9 11.8

2018 8.1 11.9

2021 8.1 11.9

Expenditure projections based on Experian 6.1: 0.2% food growth p.a. 2008-2016 and 0.8% p.a. thereafter; 3.2% non-food growth

p.a. 2008-2016 and 5.2% p.a. thereafter.

FOOD EXPENDITURE NON-FOOD EXPENDITURE



APPENDIX 5 – PRIMARY CATCHMENT AREA



APPENDIX 6 – RETAILER QUESTIONNAIRE

www.abbott-associates.co.uk

Steven H Abbott BSc (Hons) MRTPI

Alastair J Skelton BSc (Hons) DipTP MRTPI

Richard A Percy BSc (Hons) MRTPI

Jonathan D Smith BA (Hons) DipUD DipTP MRTPI

North Quarry Office, North Quarry Business Park, Appley Bridge, Wigan, Lancashire WN6 9DB

Peter House, Oxford Street, Manchester M1 5AN

7th Floor, Silkhouse Court, Tithebarn Street, Liverpool L2 2LZ

Partners

Tel 01257 251 177

Tel 0161 209 3770

Tel 0151 515 3011

Fax 01257 251 555

Fax 0161 209 3771

Fax 0151 515 3013

JDS/1589/jds

3 FEBRUARY 2009

[address]

[address]

[address]

[address]

[address]

[address]

Dear Sirs

WHALLEY RANGE SHOPPING CENTRE, BLACKBURNWHALLEY RANGE SHOPPING CENTRE, BLACKBURNWHALLEY RANGE SHOPPING CENTRE, BLACKBURNWHALLEY RANGE SHOPPING CENTRE, BLACKBURN

We act for Blackburn with Darwen Borough Council, which is currently investigating potential growth

strategies for the above location.

We attach a plan showing the general location of the shopping centre and the extent of the retail units within it.

The purpose of this letter is to explore whether your company would have an interest in seeking

representation in or on the edge of the centre either immediately or in the foreseeable future.

We should be grateful, as such, if you could take a few moments to complete the short pro forma attached

and then send it back to me in the pre-paid envelope.

Should you have any queries, please do not hesitate to contact me or my colleague Keith Jones on 01257

251177.

Yours faithfully

Jonathan SmithJonathan SmithJonathan SmithJonathan Smith

PartnerPartnerPartnerPartner

Steven Abbott AssociatesSteven Abbott AssociatesSteven Abbott AssociatesSteven Abbott Associates

[email protected]

RETAILER SURVEY: WHALLEY RANGE MAJOR NEIGHBOURHOODRETAILER SURVEY: WHALLEY RANGE MAJOR NEIGHBOURHOODRETAILER SURVEY: WHALLEY RANGE MAJOR NEIGHBOURHOODRETAILER SURVEY: WHALLEY RANGE MAJOR NEIGHBOURHOOD CENTRECENTRECENTRECENTRE _________________________________________________________________________________________

Company Name…………………………………………………………………………………………

I confirm that the above mentioned company:

Has an immediate requirement for representation in the Centre

Has a possible future requirement within three years for representation in the Centre

Has no requirement for representation in the Centre

Nature of requirement (if applicable):

…………………………………………….. sq. m or

……………………………………………… acres/hectares

Thank you very much for your assistance.

SCHEDULE OF RETAILERS TO WHICH QUESTIONNAIRES WERE POSTEDSCHEDULE OF RETAILERS TO WHICH QUESTIONNAIRES WERE POSTEDSCHEDULE OF RETAILERS TO WHICH QUESTIONNAIRES WERE POSTEDSCHEDULE OF RETAILERS TO WHICH QUESTIONNAIRES WERE POSTED

Food RetailersFood RetailersFood RetailersFood Retailers::::

Tesco Stores Limited (Manchester)

Aldi Stores Limited (Manchester)

Lidl Gmbh (Manchester)

Somerfield (Bristol)

Co-Operative Group (Manchester)

Marks and Spencer (London)

Spar UK (Harrow)

Costcutter Limited (York)

E H Booth and Company Limited (Preston)

Farmfoods Limited (Cumbernauld)

Julian Graves (Kingswinford)

Thresher Group Limited (Welwyn Garden City)

Greggs PLC (Manchester)

NonNonNonNon----Food RetailersFood RetailersFood RetailersFood Retailers

ARRK Footwear (Manchester)

Grabal Alok (Mumbai, via email)

Elvi (Bolton)

Ethnic Fashion UK (Skipton)

Wynsors World of Shoes (Bacup)

Lloyds Pharmacy (Coventry)

Superdrug Limited (Croydon)

Scholastic UK Group Ltd (London)

Marston Mills (Keighley)

Fraser Hart (Glasgow)

Ernest Jones (Borehamwood)

F Hinds (Uxbridge)

Cash Converters Limited (Hertfordshire)

B&M Retail Limited (Blackpool)

Blockbuster Entertainments (Uxbridge)

GAME UK (Basingstoke)

Early Learning Centre (Watford)

OthersOthersOthersOthers

Starbucks UK (London)

Costa Coffee (Dunstable)

J D Wetherspoon (Watford)

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