charleston presentation
TRANSCRIPT
A Campus Guest Program that Sizzles!
Barton College
Kyle Holliday Admissions Counselor
Krystal RowlandAdmissions Counselor
Before a Campus Guest Program was established…
March 2007– Scheduled visit times were not available– Counselors were in charge of the overall visit
including tours– Professors would sporadically meet with families– Dining options were not offered– Evaluations of experience were not collected– Thank you for visiting notes were mailed
The Road to Success
• Worked with Performa Higher Education to enhance visit programs
• Performa made recommendations to make the campus visit customized, personalized, and distinctive • Created the position of Campus Guest Coordinator
Marketing the Campus Visit
• Used integrated marketing:– Ruffalo Cody– Social Media: Facebook, Twitter– Direct Mail– Counselor Phone Calls and
Telecounselor Calls • Sent special email blasts• Established a presence on
Barton’s home page• Created guest brochures
detailing visit and open house options
Students request a visit and we send them a confirmation right to their pocket.
A special welcome for our guests…
… continues inside the Admissions Welcome Center.
Welcome to Barton
Mitchell Ford
Meet your Admissions Counselor…
…and your Financial Aid Representative.
See the classroom experience firsthand…
…and take a tour of campus with a Student Ambassador.
Meet Kevin Randall
“Working with the admissions staff as well as the veteran ambassadors has helped me build self-confidence; overall understanding of my role as both a student and a member of the Admissions team; and has added to the warm feeling on campus.”
….and a little good luck…
A special surprise in the post office…
…then top your day off with lunch.
Handwritten thank you notes are
mailed to every visitor.
Our prospective students have this to say about their campus visit…
• “It’s a great place to be. It’s a place where I’ve felt welcomed and loved. It meets many standards I set for my education and life plan.”
• “We had a very positive experience with all the staff we encountered at Barton. Everyone was very helpful, positive and happy to accommodate us.”• “It seems like a high-quality college in a supportive community.”
What does all this mean for Barton?
• Individual Prospective Student Visits:– 2008 -2009 garnered 291 visitors– 2009 – 2010 garnered 361 visitors
• Total Visitors Including Student Group Visits:2008 – 2009 garnered 487 visitors2009 – 2010 garnered 1,236 visitors
Overall, Barton had a 254 % increase in visitors.
College Access Programs
• Received outside funding of $11,905 from the North Carolina Independent Colleges & Universities to create intensive visit programs
• Specialized programs for low income students and for minority students
College Access ProgramsBelieve – Theatre Department for mask making
and self-confidence building exercises.
College Access Programs
Inspire – Science Department for DNA extractions, chemistry experiments and cricket races
College Access ProgramsAchieve – Athletics to play goal achieving games
with the Men’s and Women’s Basketball Team, Volleyball Team and Women’s Soccer Team
College Access Programs
Tour with Student Ambassadors
College Access Programs
Enjoy lunch in the dining hall
College Access Programs
Receive gifts to take home at the end of the day
College Access Programs Our interactive
College Access Programs brought a total of 430 visitors to campus this year.
Investments to Improve Visit Programs
Barton College invested in:
• Engaging outside expertise• Branding and Marketing
• Personnel
• Training
Questions?
Kyle Holliday
Krystal Rowland