charles davis faculty of communication & design, ryerson university 24 november 2006 t o ro n t...
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Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Toront®, medi@
©ity™
Creative destruction, structural adjustment, and growth of small
media firms in a second-tier media city
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
agenda• What are the media industries?• Media cities and media clusters• Toronto’s position as a media city• Media value chain• Creative destruction in media industry• Structural adjustment of Canadian
television industry• Measuring firm-level capabilities in
media firms
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Media industries• Filmed entertainment• Television distribution: broadcasting, cable,
satellite• Radio• Recorded music• Advertising• Internet access• Business information• Magazine publishing• Newspaper publishing• Consumer book publishing• Educational and professional books and training• “new media” (old multimedia)
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Key literature on media cities and media clusters
• Scott: LA film/tv cluster• Nachum & Keeble: linkages of London
media firms• Goldsmith & O’Regan: urban studio
complexes• Gasher & Elmer: Contracting Out Hollywood• Bathelt: Leipzig’s media industry• Britton, Smith, Tremblay: new media • Tinic, Gasher, Coe: Vancouver film/tv
cluster• Kratke, Global Media Cities in Worldwide
Urban Network
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Toronto’s position as media city (Kratke & Taylor)
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Creative destruction in media industry
Aris & Bughin, 2005
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
IBM, The End of Television as We Know It, 2006
An effect of creative destruction in television distribution
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
CFTPA, 2006
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Kratke, 2004
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
• * Dramatic TV series (TV-S)• * Variety series (TV-V)• * Magazine/Lifestyle series (TV-ML)• * Comedy series (TV-C)• * Animation - adult series (TV-A)• * Animation - children's series (A-CH)• * Animation/live-action children's series (A/L-CH)• * Live-action - children's (LA-CH)• * Reality series (TV-R)• * TV special - (SP)• * Documentary one-off (DOC)• * Documentary series (DOC-S)• * Factual series (FAC-S)• * TV movie (MOW)• * Miniseries (MS)• * TV series pilot (TV-P)• * Theatrical - dramatic (T-DR)• * Theatrical - documentary (T-DOC)• * Theatrical - animated (T-A)• * Short (SH)• * Short - animated (SH-A)• * Large format (LF)
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
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2001 2002 2003 2004 2005
Animation - children's series (A-CH)Animation/live-action children's series (A/L-CH)Live-action - children's (LA-CH)
Children’s tv production firms with at least one production/year
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Understanding firm-level capabilities: the business platform model
(Davidsson & Klofsten)• Formulation &
clarification of the business idea
• Development of finished product
• Definition of market• Development of an
operational organization
• Core group competence
• Customer relations
• Other relations
• Tv production firm -> Kids’ media entertainment firm
• 30 min tv show –> multiplatform
• Tv -> any kids’ product• Creative artist ->
executive, entrepreneur
• Creativity ->market, business development
• Broadcaster -> any media-using company
• Partners, esp. for animation & graphics
Charles DavisFaculty of Communication & Design, Ryerson University
24 November 2006
Thank you!
Questions?