ICONIC ADVENTURES Charity Events

Iconic Adventures Portfolio

Iconic Adventures Iconic Adventures isn’t your typical travel company. Specializing in active corporate, group and promotional travel, our mission aligns with yours — to provide your employees and guests with a rewarding, memorable travel experience that exceeds your companies goals and expectations.

It may seem like a tall order, but we’re not an out-of-the-box provider.

We work with you from the beginning to map out a skillfully craed itinerary that immerses your guests in the culture, history and natural wonders of their chosen destination. Our guides know and love the places where we travel, and our unscripted approach allows for spontaneity and discovery on all levels. You’ll have the opportunity to embrace a destination on a deeper level, gain an insider’s perspective and connect with its people new and unexpected ways.

With Iconic Adventures, your company or organization can experience the world like never before. We are a company of and for travelers, and how we travel is as important as the places that we go. We take responsibility for every stage of your journey, sparing no effort to deliver the most inspiring travel experience possible. Our clients know that they have a complete travel partner with us, and we love what we do.

Case Study“The Tour DaVita”

e concept of a charity/donor event is one that is growing in popularity, and has seen success in a number of organizations. Our work with DaVita highlights how an event that is planned efficiently, marketed correctly and run well can build in momentum and ultimately prove to be a driving in%uence to an organization’s fundraising efforts.

THE EVENT

The Tour DaVita is an annual charity bike ride that is hosted by DaVita, a group that provides dialysis services for those diagnosed with chronic kidney failure. The ride features a new state each year and offers over 250 miles of riding in both rural and urban settings. This event helps fund The Kidney Trust, which is a non-profit organization that seeks to reduce the progression of chronic kidney disease (CKD) through free, rapid screening in non medical settings and to provide financial assistance to people affected by CKD.

POSITIVE GROWTH

The ride started in 2007 with just over 100 riders and 35 staff, and has grown to approximately 425 riders and 100 support staff who keep the mobile event moving from one location to another. The ride is 5 days long and takes place every September.

THE FUNDRAISING

Each rider has individual fundraising goals, with a total over $2 million going to the Trust since 2007.

OUR ROLEJoe Solomon served as the Tour DaVita Ride Director for 5 years while he was on staff at Backroads. Upon taking the Tour Director role in 2008, he oversaw annul budgets of over 900K and annual rider increases of over 20%. He played a role in every aspect of the ride, from initial planning and budgets to site location and staffing and running the ride onsite. His involvement with the Tour and its success served as the impetus for creating Iconic Adventures, with the goal being to bring the same successful charity ride model to new organizations. e Tour DaVita has been an incredible boon to the e Kidney Trust, and we are con&dent that we will see the same success in the future.•

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TRUST FOR PUBLIC LANDDonor Trip

EVENTe Trust For Public Land (“TPL”) wanted to offer a trip to their donor base that highlighted their conservation work up in Maine, connected donors together and introduced donors to new projects being proposed.

LOCATION AND DURATION6 days/5 nights in Bar Harbor, Deer Isle and Camden, ME.

ACTIVITIESis multisport trips includes multiple activities each day, combining biking, kayaking and hiking that pass through key TPL conservation projects. is trip also included a day at an organic farm, offering guest the chance to pick their own meals.

ACCOMMODATIONS AND DININGe 2 to 3-star accommodations on this trip include e Bayview in Bar Harbor, Pilgrims Inn in Stonigton and Camden Harbor Inn in Camden. Dinner each evening is held at a local donors home, reinforcing the relationship between the donors and TPL and offering a unique perspective on Maine.

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THE SUNSHINE KIDS“Tour De Steamboat”

EVENTSmartWool wanted an event that would bring together their top retailers, reps and media contacts and ride from Steamboat Springs to Park City, UT.  is ride was a lead up to their participation in the Outdoor Retailer Show, and they used social media to keep track of their ride progress and increase their press coverage for the show.  e ride also built brand loyalty amongst their top retailers and reps, and served as a networking event for all of the riders who participated. 

LOCATION AND DURATION4 days/3 nights in Colorado and Utah.

ACTIVITIESEach day included a full day of biking, with rest stops set up at 20-mile intervals to accommodate all levels of riders. Multiple support vans were also present each day to provide &rst-class support.

ACCOMMODATIONS AND DININGe accommodations on this trip included local hotels along the route and a small ranch outside of Vernal, UT. Local restaurants were chosen, and Iconic Adventures provided a cookout at the ranch. Iconic also provide lunch along the route each day.

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THE ARTHRITIS FOUNDATION“California Coast Classic”

EVENTIconic is partnering with the Arthritis Foundation to provide ride support for the 12th annual California Coast Classic (CCC), sponsored by Amgen. e CCC is a two-day, 150-mile weekend ride on September 15th and 16th, as well as an eight-day, 525-mile tour of the coast from September 9th – 16th along the Paci&c Coast Highway. is ride is so important because it raises funds for cutting-edge research and programs for the 50 million Americans, including 300,000 children, who live with the everyday pain of arthritis.

LOCATION AND DURATION8 days/7 nights down the California coast.

ACTIVITIESEach day included a full day of biking, with rest stops set up at 20-mile intervals to accommodate all levels of riders. Multiple support vans are present each day to provide &rst-class support.

ACCOMMODATIONS AND DININGe accommodations on this trip include local hotels along the route as well as campsites each evening. Rider choose their accommodations when they sign up, with a majority choosing the more cost-effective and social camping option.

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Coming in 2013:Ride The River

Bike Along One Of Our Countries Most Revered And Endangered Waterways To Make A Difference.

Iconic Adventures is excited to present the Rocky Mountain regions premier fundraising event in a multi-day bicycle tour along the

Colorado River to raise awareness and funds for one of our nations most important water sources. Designed with the goals and mission of protecting this mighty river and those that make their living on it, this ride will provide awareness to the Southwests most endangered resource, educate riders on the issues surrounding it, raise funds for its protection and provide a memorable cycling experience. e ride

would include all major stakeholders, local and national spokespeople, environmentalists and dependent businesses alike, and will work to create a cycling fundraiser that could serve as a winning

model for Rocky Mountain regions newest annual event.

RIDE HIGHLIGHTS

Pristine landscapes that highlightthe Colorado River and its role in the environment

Fully supported routes withdesignated rest stops and supportwagons.

All meals throughout the ride withexpert staff available frombeginning to end.

Ride planning including eventwebsite and all ride logistics.

Increase awareness and raise funds for current and future initiatives.Premier event to be highlighted each year as an organization.

COLORADO TOURISM MEDIA RIDEMedia Ride for National Press Contacts and The

Colorado Tourism Office

TELLURIDE 2 DURANGOBackcountry Executive Mountain Bike Retreat

RIDE 4 YELLOWMountain Bike Ride Along the Continental Divide

Bene"ting LiveStrong

GALAPAGOS BY SEAHike, Snorkel and Explore the Unique Ecosystems

in the Galapagos Islands

TOUR DE STEAMBOATA Bene"t Ride for The Sunshine Kids with 1000

Riders at 3 Incredible Routes

KAYAK WESTERN BCLuxury and Endless Outdoor Pursuits in

Clayoquot Bay, BC

TOUR DE SMARTWOOL4 Days Riding Through Utah and Colorado To Get

To The Outdoor Retailer Show.

FRUITA BIKE CAMPA Bike Camp In The Worlds Best Mountain Bike

Destination

SURF AND YOGA CAMP IN NICARAGUAA Surf and Yoga Retreat in San Juan del Sur,

Nicaragua

DISCOVER MACHU PICCHUBike, Hike and Journey Through the Sacred Valley

to Machu Picchu

TRAIL RUN AND YOGA IN PARK CITYA Women's-Only Retreat In Park City

MULTISPORT GUATEMALABike, Hike and Sea Kayak the Western Highlands

of Guatemala

BEND MOUNTAIN BIKELush NW Riding and The Worlds Best Breweries

Together On One Incredible Trip

Iconic Adventures Portfolio

Additional Iconic Trips

6Iconic Adventures 2013 Ride The River

The Iconic Team

LISA WILKINSONLisa grew up in Salt Lake City and graduated from the University of Utah, aer which she interned at the US Ski and Snowboard association for the 2002 Winter Olympic Games. She stayed on to be the Women's Alpine Team Manager through the 2006 Winter Olympic Games. Aer moving to Colorado she worked for Polk Majestic as a Program Manager on World Championship events for USA Swimming and USA Triathlon, and is now the Event Director at Iconic.

ALEX PALLUTAlex's love for the outdoors brought her to Steamboat Springs nine years ago when she traded rainy England for the Rocky Mountains. Since then she has pursued a career in the outdoor industry as a travel guide and owner of a blossoming yoga venture, SoulSpark Journeys. As a guide, her adventures have taken her to the hill top towns of Tuscany, the medieval villages of Provence, and the mountain hamlets of Switzerland. She now live in Steamboat with her husband Matt.

JOE SOLOMONJoe grew up in Atlanta and spent a good amount of his childhood traveling up into the Appalachian Mountains, where he fostered his love for high-altitude living. He began tackling big summits aer college and it was then that he knew what he wanted to do when he grew up - work with groups to plan, design and run incredible events. He now lives in Steamboat with his wife Kerry and his three children Connor, Stella and Luke.

EMILY LOVETTGrowing up in Michigan, Emily’s love for the outdoors started an early age with family trips to hike, bike, ski and camp in the Upper Peninsula of Michigan. Emily attended Kalamazoo College and graduated with a major in Economics and Business Administration. She now spends her winters as a Nordic ski instructor and coaching the Steamboat Springs High School Nordic ski team. Emily lives in Steamboat Springs with her husband Clay.

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EXPERIENCE THE ART OF ADVENTURE

At Iconic Adventures, a passion for travel is the internal compass that guides our business values and the way we live. We have experienced "rst-hand the positive impact amazing travel experiences have had in our personal and professional lives, and we want to bring that same experience to our clients. We understand that one size does not "t all when it comes to proving a truly unique and inspiring travel experience. That’s why we custom craft each trip. Whether it’s a biking tour through wine country or hiking in the Grand Tetons, our active adventures are designed to provide a rewarding experience that immerses our guests in the culture and natural wonders of the places they visit and embrace it as an insider would. Our focus on discovery at all levels endures long after the trip ends, inspiring our guests to embrace their lives in new ways, whether it be to support a deserving charity, gain a fresh perspective on their professional roles, or reconnect with their company.