CHARITY DRIVE EVENT

Stuff...Lah! Introduction to Business (BUSF0103) Charity Drive Report

Group members: Student ID:

Dayana Kamarulzaman 0304125

Rozanna Farah Ibram 0317967

Samaa Tariq Abdulsattar Abdulaziz Ismaeel 0316353

Sabrina Wiora Nassor 0317776

Neville Somi 0317780

1

TABLE OF CONTENTS

Executive Summary 3

Objectives 4

Target Market 4-5

Competition Analysis 5-6

Products and Packaging 6-11

Pricing 11

Promotion 11-12

Sponsors 12-13

Distribution 13

Green Measures 13-14

Human Resources Planning 14-15

Evaluation of Results 15

Appendix 16-17

2

A. EXECUTIVE SUMMARY

Stuff...Lah! Is a nonprofit business initialized by a group of five students in order to raise

funds for a charity organization. The business was run over a period of 5 days during the charity

drive week at Taylor's University Lakeside Campus. This charity drive event is part of the final

project for our Introduction to Business subject. The students that took part in this project are

from the Foundation in Natural and Built Environment, and Foundation in Design. All the

proceedings earned were donated to the chosen charity organization, the Kiwanis Down

Syndrome Foundation; in Subang Jaya, Selangor Malaysia.

A variety of products were sold such as soda pop drinks that was produced and

distributed by a local business that goes by the name of ‘Pop the Soda!’, and a local clothing

brand that goes by the name of ‘Rockiss’. Before the setup of our business it was required for us

to plan out an effective strategy in order to achieve our target, which was to raise an amount of

two thousand five hundred Malaysian ringgit (RM2500). Everyone was given specific task in

order to ensure that the business was running smoothly within the period of five days.

In conclusion, communication skills are important. A good communicator should be able

to convey messages effectively to the potential customers and sponsors. We at first were hesitant

to ask for donations, and promote our business. However, over time we adapted to our roles as

sales persons; we then noticed that as the days progressed, selling began to feel natural. Lastly,

we did not only make good sales and profits, but it also help boost our self-esteem.

3

B. OBJECTIVES

To donate sales revenue earned from our soda drinks and clothes to our desired charity

organization, Kiwanis Down Syndrome Foundation, Malaysia. Kiwanis Down Syndrome

Foundation is committed to the welfare of children with Down syndrome, its main purpose is to

provide suitable education and life skills for the children from age of two months up to the age of

six years. The reason to support this foundation is to benefit the community, raise awareness, and

to take into consideration a specific minority in the Malaysian society, which otherwise might be

overlooked by most.

Approximate objectives:

To sell enough soda drinks and clothes, as well as collecting donations and gaining

sponsorships earning us two thousand five hundred Malaysian Ringgit (RM2500) to successfully

achieve an A grade for our Introduction to Business subject.

We devised a plan to help manage our time accordingly for each day to inch forward

towards our target. Below is the approximate target we accomplished from this charity drive

assignment:

Target Sales : RM1500

Target Donation : RM1000

C. TARGET MARKET

During the charity drive week, we have faced different types of customers buying our

products. The majority of our customer consisted of students and staff members from Taylor’s

4

University, whereas, the rest were visitors. What we noticed from our observation was that our

customers were quite content on paying a high amount for clothes that ranged from a price of

RM35 and above. We found that the condition of the weather can affect certain moods, for

example; during hot weather, an influx of customers would buy soda drinks to cool them down.

Our sales began to increase due to word-of-mouth, our customers would recommend the product

to their friends if they were satisfied. However, others were willing to spend for the sake of

charity.

D. COMPETITION ANALYSIS

Businesses could be set up for two reasons, to either raise money for a charitable cause or

to fulfill a dream by being your own boss in an industry against your rivals and gaining profit out

of it. During the charity drive week we had several competitors (our classmates) who sold similar

products, such as, drinks. One stall sold canned soft drinks and another, coconut juice. The stall

selling the soft drinks priced their product for as low as RM1 per can and the coconut juice was

priced at RM3 per cup. Customers were more attracted to the stall that sold canned soft drinks

due to the known company brand such as sprite and coca cola therefore, the customers felt safer

buying a beverage with a name they recognize. Not only were customers attracted to the well-

recognized brand they were also attracted to the price they were being sold at, normal pricing is

roughly RM2 in campus. The coconut drink was a hit to those who are health conscious, which

resulted in higher sales. The coconut itself was sold (optional) in it’s own shell which acted as

both a beverage and something edible at the same time. On the other hand, one disadvantage of

the group that sold the coconut drinks was the portability. When the customers purchased their

drinks it was either sold in a topless cup or in a coconut shell, which made it hard to carry

around. Besides the classmate who were doing the assignment together with us, our other

5

competitors are the shops and restaurants readily available on campus the famous ones being

Seven Eleven, Arena, Starbucks, Chatime etc.

E. PRODUCTS AND PACKAGING

The products sold were soda drinks and clothes. In addition, Dayana also went and met the

owner of ‘Rockiss’ to make a deal with her for the clothes and sponsorship.

1) Soda Drinks

‘Pop the Soda’

Dayana met up with the supplier and ordered 13 boxes of soda drinks that contained 24

bottles each.

6

Description

The drinks consisted of 5 flavors:

1. Soursop (Durian Belanda)

2. Mango (Mangga)

3. Banana (Pisang)

4. Pineapple (Nanas)

5. Lychee (Laici)

They are produced and distributed by a local company called ‘Pop, the Soda!’

7

Features and Benefits

Besides the exotic flavors of the drinks where you don’t usually find made into carbonated

drinks the soda helps quench your thirst when the temperature starts to increase. It’s a

considerably new to the market, therefore it’s a chance for you to try something fresh.

Packaging

The drinks were sold in classic brown glass bottles and labeled in different colors to differentiate

the several flavors. Colorful straws were provided for customers.

2) Clothes

8

9

10

Description

The clothes sold are mainly for the ladies, where they are in tune with the fashion trend of today,

consisting of crop tops, blouses, shorts, and skirts in varied and colorful designs.

Features and Benefits

The designs of the clothes are of the latest trend available in the market. They are designed to

suit the tastes of the fashion conscious ladies from the ages of 17 and above.

Packaging

The clothes are displayed on hangers to the customers to give them easy access to browse

through the clothes. Once the clothes are sold they are packaged into a specially prepared

‘Rockiss’ plastic bag.

F. PRICING

Soda Drink – RM 5.00 for 1 unit

Clothes – RM 35.00 to RM 60.00 for 1 unit

G. PROMOTION

During the first 4 days of business the sales were slower than expected as the price were

considered quite expensive for a carbonated drink. We went around by word-of-mouth to our

friends and the people we know on campus to spread the word. Most of our customers are friends

that we personally know. Other than selling the products at the booth some of our members went

around the campus to sell the drinks. As for the clothes, the selling pace was even slower as the

11

price were too expensive for college students to afford. On the last day, we made an offer for the

drinks:

RM5 for 1 unit

RM9 for 2 units

At closing time we brought down the price to:

RM10 for 3 units

Offering it as a ‘buy 2 free 1’ promotion, the sales then went faster.

H. SPONSORS

The list of sponsors :

Individuals :

Name Amount

1. Narimah Othman RM80

2. Tariq Abdulsattar RM80

3. Siti Marina Abdullah RM80

4. Thahiya Mohamed Bade RM80

5. Geoffrey Rogathe RM80

Cooperate Entities :

1. Rockiss RM500

12

The only sponsors we approached were our parents who agreed to sponsor us. We approached

our parents as they are the easiest and closest people we know who earns money and are

willingly to give us some support.

I. DISTRIBUTION

Our products for the charity drive were placed at one of our group member's houses.

Early each morning she would stack the boxes, and stall items in her car to Taylor’s University

Lakeside Campus. The products were carried to our stall and set up on the table; the signs were

then pinned up on the softboard, and finally we proceeded to sell. The products are not renewed

throughout the day as the number of products expected to be sold are estimated through

calculation for each day. Moreover, we walked around campus carrying the bottles and sold them

to the people around campus and the commercial area. Our group consisted of five members.

Dayana (also distributed and ask for donations) was in charge of the clothes and drinks, Sabrina

(also asked for donations) was in charge of the money, Neville and Oat (also distributed and

asked for donations) were in charge of the bottles, and Samaa (also in charge of the bottles) was

in charge of asking for donations through ‘Free Hugs’. Each person in our group was assigned

with a task so the table was never left empty.

J. GREEN MEASURES

The way that our business took into account sustainability was by ensuring that we do not

use materials that harmfully impact the environment. By doing this, we did not give away plastic

bags when the bottles were purchased. The product is made from glass and can easily be

recycled or reused by the customers.

13

On the other hand, the Rockiss products that we sold were given to the customers in a

bag. However, the bag is made from environmentally friendly plastic that makes it easier for it to

be recycled. The customers could also reuse the bags for any other purposes.

In order to properly manage our resources, we stopped using ice to cool the bottles on the

first day. We then decided it would benefit us if we placed our bottles in a fridge instead which

helped us save money and water.

K. HUMAN RESOURCES PLANNING

Human Resource planning serves as a link between human resources management and

the overall strategic plan of an organization. We discussed financial plans to ensure that we could

achieve the goal of earning a profit of RM1500 within 5 days. Our strategic Human Resources

plan allowed us to have a view from a budgetary point so that we were able to cover the costs of

the products into our operating budget.

Organizational Structure for “Stuff...Lah!”

Group Leader (Dayana Binti Kamarulzaman)

Finance Accountant (Sabrina Wiora Nassor)

Sales Executive Promotion and Marketing (Samaa Ismaeel)

Product Manager Receptionist (Rozanna Ibram)

Dayana Binti Kamarulzaman as our group leader was responsible for the planning, management,

coordination and financial control of Stuff...Lah!. Sabrina Nassor, was the accountant in charge

of managing and supervising daily operation of accounts payable, accounts receivable, cash

receipts, and assists in the preparation of the financial report. Rozanna Ibram, our product

manager was in charge of the inventory of the stocks. Furthermore, Samaa Ismaeel who was in

14

charge of promotion and went around giving free hugs. Neville Somi, our receptionist was in

charge of promoting products and services to customers at our stall. Altogether, we were able to

succeed in our goals by working effectively as a team due to our human resources plan that

allowed us to cooperate well within the group.

L. EVALUATION OF RESULTS

The aim of the whole business plan was to achieve a total of RM2500 gathered from

sponsorship supports and sales revenue. All the proceedings were donated to Kiwanis Down

Syndrome Foundation. We approached several companies and individuals to apply for their

sponsorship where we successfully gathered RM900 from sponsors. Each member contributed

RM138 as capital to purchase the stocks. After the charity drive we found that the majority of

students weren’t willing to invest into a product which they deemed expensive. However, people

are more willing to give donation and free hugs than buy a product. We made an average of

RM70 per day from donations alone. However we did not make much from donations as we

started asking donations only on the third day. During the charity drive we managed to schedule

ourselves to be on standby at the booth as we were not all were available all the time as we still

had classes going on. Based on the clothing sales we found that the demographic does not

purchase a piece of clothing as frequent as one does on beverages. Therefore our sale on the

clothes were very slow. On the final day of charity drive, we decided to price down our sodas to

a ‘buy 2 free ‘1 promotion, which escalated the sales within the last 2 hours. If we were going to

do the business again, we would hold a ‘happy hour’ promotion where at a certain time of the

day the prices of the drink would be cheaper than usual. After the calculations were made we

managed to collect enough revenues to reach RM2500. Furthermore, we managed to raise

enough awareness for the Kiwanis Down Syndrome Foundation and its cause.

15

Reflection Video : https://www.youtube.com/watch?v=sH85GSgsG5Y

M. APPENDIX

Soda Drinks :Date Units18/11 8319/11 8620/11 9121/11 77Total 412

Agenda AmountCrates (24 bottles) 18

Cost per item RM2.20Selling Price RM5

Total item sold 412Total from sales RM2060

Donations :

Sponsorship :

16

Date Amount (MYR)

18/11 -19/11 10420/11 19321/11 103Total 5918/11 59Total 459

Sponsorship Amount (MYR)Rockiss 500

Parents x 5Total

80 x 5400

Total 900

Income Statement for ‘Stuff..Lah!’

Revenue

Sales RM 2060 Product A

Less: Cost of goods sold RM 906 S. price RM5.00

Gross profit RM 1154 Units 412

Add: Donation & Sponsorship + RM 1359 Rev RM2060

Adjusted gross profit RM 2513 Product A

Less: operating expenses C. price RM2.20

Ice RM6 Units 412

Receipt books RM7 Rev RM906.40

17

Total operating expensesRM13

Net profit RM2500

18