charity digital news media pack 2015
TRANSCRIPT
MEDIAPACK
2
subscribers
20,340
average unique page views each month
MISSIONWe provide the leading dedicated source of news and insights for a network of senior third sector professionals interested in how charity and not-for-profit organisations can benefit from digital innovation.
- We deliver our subscribers essential news and commentary from across their sector in a format that informs and fosters engagement.
- We provide our advertisers with trusted access to and valuable engagement with a loyal, active audience of professionals with real buying power.
39,428
emails read
412,307
unique users each month
19,581
of our emails read on mobiles
40%
click through rate
3.4%
open rate
17.6%
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OVERVIEWCharityDigitalNews.co.uk provides high-quality editorial content to a senior audience of profes-sionals working in the charity and not-for-profit space, delivering an informative and engaging take on what’s happening throughout the sector to help charities go digital.
With a rapidly growing community of loyal read-ers from right across the non-profit sector, Char-ity Digital News has established a reputation as an authoritative and trustworthy thought leader in the space, something enhanced by our estab-lished partnership with Technology Trust.
Our subscribers are not just passive readers – they interact with us, our advertisers and each other, both onsite and via our social media chan-nels.
Through Charity Digital News’ targeted, engaged community of readers, we help businesses reach the right audience with the best content to achieve their marketing goals.
Marketing Communications & Strategy
Management
Finance
IT & Support
Operations & HR
Fundraising & Development
Subscribers by function
25%
31%9%
9%
15%
11%
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Subscribers by seniority
3,542 Executive and Below
7,590 C-Level
9,108 Senior Management
Subscribers by organisation size
36.9% 1-10
29.6% 11-50
10% 51-100
11.4% 101-250
12.1% 251 and more
81%of subscribers would recommend Char-ity Digital News as the main source of up-to-date digital news and insights for the UK’s not-for-profit sector.
social shares in 201415,571
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OUR CORE CAPABILITIESWe create meaningful and valuable interactions between brands and the digital marketing buyers they want to reach.
Using a carefully honed range of digital and content marketing solutions, we establish a direct line for potential customers straight from our newsfeed to your company.
Our range of highly focused promotional solutions can help you successfully capture your market, increasing brand awareness, delivering quality leads and ultimately providing great returns on your marketing investment.
Let your brand make headlines: The content that we produce every day reaches a large, global audience of movers and shakers who want to hear about the brightest and the best in their industry. By working with us, you can become a part of the buzz, driving awareness of your products and services.
Brand Awareness
Establish your expertise: We deliver trusted, valued content to an avid global community of readers every day, creating a thriving marketplace where potential buyers meet new suppliers. We can help you deliver your sector knowledge and expertise into this marketplace, positioning you and your brand as industry leaders.
Thought Leadership
Achieve measurable results: By capturing the right people at the right point in their buying decision process, our tried and tested methods will generate you high quality leads from senior decision makers. Through targeted campaign strategies, we’ll help you start profitable conversations to deliver measurable marketing ROI.
Lead Generation
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YOUR ADVERTISING OPPORTUNITIES INCLUDE:
Make sure your high value, thought leading content reaches the people it’s meant to by hosting white papers, eBooks, guides and case studies on .rising.
Using dedicated landing pages and tailored download forms, we promote your collateral across multiple channels to deliver targeted leads in real time, providing a tangible return on your marketing investment.
A premium company profile on Charity Digital News creates a microsite that acts as a branded hub, gathering your key information, product details, news articles, resources and more.
This allows you to align all of your Charity Digital News campaign activity with your company’s commercial offerings, providing a strong promotional link with our audience to generate interest, drive enquiries and ultimately boost sales.
A sponsored banner can increase your company’s industry exposure, support your SMO strategy and align your brand with our up-to-date content to solidify your position in a very targeted marketplace.
Tailored campaigns we offer include video and animated or flat images with a choice of ad size, exposure level and positioning.
Achieve unique relationship building opportunities for your brand in an entertaining and engaging way.
Each Charity Digital News event reaches a different key audience segment, offering sponsors access to an extensive, targeted network of organisations and individuals.
As an event sponsor, you achieve significant brand exposure before, during and after the event – as well as having a great opportunity to entertain clients or reward staff with a really fun evening.
Our subscribers engage with our email updates on a daily basis, trusting them as a source of high-quality, relevant and informative content.
Establish your expertise, grow brand awareness and generate valuable leads by featuring in our regular newsletters, or by reaching out to our audience via a specifically tailored mailshot campaign, written and designed for maximum impact.
Our film and multimedia teams are experienced storytellers who will bring your messages to life on the web. From video to motion graphics, every one of our productions is designed to achieve maximum effect.
Through our professional, broadcast-quality footage and comprehensive post-production services, we craft interviews, thought leadership and event coverage that optimises brand exposure and audience engagement.
Asset Promotion& Lead Generation
Marketplace Profile
Display
Event Sponsorship
Video/Audio
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IN PARTNERSHIP WITH CONTACT
Thom PickeringAdvertising Manager
+44 (0) 208 0809 373
James CannonKey Account Manager
+44 (0) 208 0809 374
www.charitydigitalnews.com
+44 (0) 750 5782 242
SOME OF OUR MEMBERS