Chapter 6:The Web and E-Commerce

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Learning objectives

1. Web strategy

2. Website information architectures

3. E-commerce

4. Website marketing

5. Web 2.0

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Newspaper industry

• Users read news online for free

• Impact on print newspapers

• Internet disruption of business models

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Web strategy (1:2)

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• Inform or entertain

audience

• Influence audience

Web strategy (2:2)

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• Sell products or

services

• Facilitate offline

relationships

Naming website

• Uniform resource locator (URL)

• Domain name system (DNS)

• Hypertext transfer protocol (http://)

• File transfer protocol (ftp://)

• Top-level domain

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Managing domain names

• Internet Corporation for Assigned Names

and Numbers (ICANN)

• Legal disputes

• Cybersquatting and typosquatting

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Website design

• Hierarchical architecture

• Multi-dimensional architecture

• Sequential architecture

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User interface design

• Usability

• Accessibility

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Software development strategies

• Web browser

• Hypertext markup language (HTML)

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Interactive websites

• Javascript

• AJAX

• Flash

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Content managementsystems

• Content management

• Cascading style sheets (CSS)

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E-Commerce

• Online transactions

• Security

• Trust

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Marketing the website(1:2)

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• Search engine

optimization

• Search terms and

key words

Marketing the website(2:2)

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• Page rank and

relevance

• Search engine

scams

Web advertising (1:2)

• Click-through rate (CTR)

• Target advertising

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Web advertising (2:2)

• Search portals

• Online marketing challenges

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Web 2.0

• Crowdsourcing

• Expanding data

• Learning web

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Summary

1. Web strategy

2. Website information architectures

3. E-commerce

4. Website marketing

5. Web 2.0

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NTT DoCoMo case

• Mobile e-commerce

• Near-field communications

• Osaifu keitai

• Expansion

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Pandora case

• Business model

• Recommendation engine

• Mobility

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