chapter 6 accomodation

8/2/2019 Chapter 6 Accomodation

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Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Chapter Six:Chapter Six:

AccommodationsAccommodations


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Learning ObjectivesExplain the importance of accommodations to the tourismindustry

Identify and describe the major classifications ofaccommodations

Identify and describe the primary ownership patterns of lodgingproperties

Describe the basic organizational structures in lodgingproperties

Describe the differences between front-of-the-house and back-

of-the-house operationsIdentify and describe key marketing, management, andfinancial considerations in lodging operations

Demonstrate knowledge of basic accommodation terminology


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Brief History of AccommodationsAge-old profession

Started as way stations for travelers needing safe

shelter for the nightEvolved into local gathering places for meetings andentertainment

Inns expanded in size and became hotels

Development in lodging facilities closely followedimprovements in transportation


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Oh, So Many ChoicesNo two are exactly alike, Bed and Breakfasts (B&B),Started in small towns and similar to early small inns

B&Bs exist worldwide-often supplement family income

Wide variety of B&B establishmentsReferral organizations have evolved to assist B&B owners inmarketingInternet has been effective in reservation bookingPersonal attention and breakfast are major distinction


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Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. AllCook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All

Same Time, Same Place?Same Time, Same Place?Time-Share Condominiums:Time-Share Condominiums:Usually haveUsually have amenities similar to a luxury apartmentamenities similar to a luxury apartment

Vacation ownership is appealing to peopleVacation ownership is appealing to people who canwho can

plan in advanceplan in advance and want to be assured ofand want to be assured of

accommodations at set times at specific locationsaccommodations at set times at specific locations

Fee-simple or right-to-use basisFee-simple or right-to-use basis Right of ownership evidenced by the transfer of a certificate of title. TheRight of ownership evidenced by the transfer of a certificate of title. The

buyer has the right to sell, lease, orbuyer has the right to sell, lease, orbequeathbeq

ueath the property or interest.the property or interest.

Flexibility to swap occupancy rights with otherFlexibility to swap occupancy rights with other

ownersownersPoint system is new way to sell time-shares andPoint system is new way to sell time-shares and

make swapping easiermake swapping easierResort Condominium InternationalResort Condominium International

http://www.rci.com/indexhttp://www.rci.com/index
http://www.rci.com/indexhttp://www.rci.com/indexhttp://www.rci.com/index


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Your Attention Please!

Conference Centers

Accommodations built to serve the needs of

meeting attendeesService is designed to enhance the meetingexperience


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Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle Ri

Enjoying the Great Outdoors

Camping and RV ParksCamping is no longer roughing it; often

find amenities similar to other forms of

accommodations http://www.gocampingamerica.com/map.html

Add additional rooms during the tourist

seasonShift the capital investment burden to the

traveler
http://www.gocampingamerica.com/map.htmlhttp://www.gocampingamerica.com/map.html


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Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle RiCook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle Ri

Brief History of Hotel DevelopmentBrief History of Hotel Development

Bostons Tremont House, 1829, 1st Hotel

Brown Palace in Denver, 1892, 1st atriumhttp://www.brownpalace.com/

Statler Hotel,1908 added services andamenities http://ah.phpwebhosting.com/h/statler/hotel/index.html

Great Depression resulted in 85% of hotelsgoing bankrupt

End of WWII gave rise to development of hotels 1990s had a period of growth and high profits

Lets see how AHLA says http://www.ahla.com/products_lodging_history.asp
http://www.brownpalace.com/http://ah.phpwebhosting.com/h/statler/hotel/index.htmlhttp://www.ahla.com/products_lodging_history.asphttp://www.ahla.com/products_lodging_history.asphttp://ah.phpwebhosting.com/h/statler/hotel/index.htmlhttp://www.brownpalace.com/


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Classification and Rating systemsClassification and Rating systemsOrganizations such as American Hotel andOrganizations such as American Hotel and

Motel Association have developed ratingMotel Association have developed ratingsystems to clarify the amenities and services atsystems to clarify the amenities and services at

a type of lodging propertya type of lodging property http://www.ahla.com/products_products.asphttp://www.ahla.com/products_products.asp

Classification systems provide managers withClassification systems provide managers with

reference groups and benchmarks againstreference groups and benchmarks against

which they can evaluate performancewhich they can evaluate performance

Best practices have been identified for a varietyBest practices have been identified for a variety

of hotel operationsof hotel operations
http://www.ahla.com/products_products.asphttp://www.ahla.com/products_products.asphttp://www.ahla.com/products_products.asp


10/15Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Seven Categories of LodgingProperties

Limited-service budget hotels

Limited-service economy motels

Full-service mid-priced hotels and motels

Full-service upscale hotels

Luxury hotelsAll-suite hotels

Extended-stay hotels


11/15Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458. All Rights Reserved

Organizing for successfuloperations

Going it alone

Small independent properties, managed by ownersNot bound by corporate policies so have complete decision-making authority

No corporate support/resources

FranchisingProvide use of brand name, reservation system andmanagement systems from parent company in return forroyalties and fees

Franchisee gives up some decision-making freedom

Franchising in the lodging business is still rare in Europe and

Asia


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Cook: Tourism: The Business of Travel, 3rd edition (c) 2006 Pearson Education, Upper Saddle River, NJ, 07458.

Organizing for successful

operations, continued

Management Contracts Owners of lodging property hire a company to

manage/operate the property Management company receives percent of revenue as

compensation http://www.hotel-online.com/News/PR2002_4th/Dec02_CanadianReview.html

Owners retain all financial obligations

Chain Operations

Chain operations have common ownership or management Chains provide similar benefits as franchises

O i i f f lO i i f f l
http://www.hotel-online.com/News/PR2002_4th/Dec02_CanadianReview.htmlhttp://www.hotel-online.com/News/PR2002_4th/Dec02_CanadianReview.htmlhttp://www.hotel-online.com/News/PR2002_4th/Dec02_CanadianReview.html


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Organizing for successfulOrganizing for successful

operations,operations, continuedcontinued

Strength in numbers: Referral associationsStrength in numbers: Referral associationsReferral organizations offer freedom of going itReferral organizations offer freedom of going it

alone plus some benefits of chainsalone plus some benefits of chainsMarketing, especially through central reservationsMarketing, especially through central reservations

system and widely distributed member directory, issystem and widely distributed member directory, isthe primary benefitthe primary benefit http://www.bestwestern.com/newsroom/factsheet_countrydetail.asphttp://www.bestwestern.com/newsroom/factsheet_countrydetail.asp

May also offer operational benefits such asMay also offer operational benefits such as

cooperative purchasing and trainingcooperative purchasing and training
http://www.bestwestern.com/newsroom/factsheet_countrydetail.asphttp://www.bestwestern.com/newsroom/factsheet_countrydetail.asphttp://www.bestwestern.com/newsroom/factsheet_countrydetail.asp


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It All Begins With SalesGoal of sales is to attract future bookings

Variety of methods to gain sales

All employees are involved in the sales processProviding a Home Away From Home

Meeting Guests needs

Achieving profitable operations

U i T h l t Ti it AllU i T h l t Ti it All


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Using Technology to Tie it AllUsing Technology to Tie it All

TogetherTogether

Property Management systems integrate all ofProperty Management systems integrate all ofthe information needed to managethe information needed to manage

Need such systems for communication amongNeed such systems for communication among

different functional areasdifferent functional areasEnterprise systems further combine informationEnterprise systems further combine information

for multiple propertiesfor multiple properties

chapter 6 accomodation

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