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Page 1: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

Chapter 5Choice

Page 2: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

2

Economic Rationality

The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those available to him.

The available choices constitute the choice set.

How is the most preferred bundle in the choice set located?

Page 3: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

3

Rational Constrained Choice

x1

x2

Page 4: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

4

Rational Constrained Choice

x1

x2

Affordablebundles

Page 5: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

5

Rational Constrained Choice

x1

x2

Affordablebundles

More preferredbundles

Page 6: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

6

Rational Constrained Choice

Affordablebundles

x1

x2

More preferredbundles

Page 7: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

7

Rational Constrained Choice

x1

x2

x1*

x2*

(x1*,x2*) is the mostpreferred affordablebundle.

Page 8: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

8

Rational Constrained Choice The most preferred affordable bundle

is called the consumer’s ordinary demand at the given prices and budget.

Ordinary demands will be denoted byx1*(p1,p2,m) and x2*(p1,p2,m).

Page 9: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

9

Rational Constrained Choice

When x1* > 0 and x2* > 0 the demanded bundle is interior.

If buying (x1*,x2*) costs $m then the budget is exhausted.

Page 10: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

10

Rational Constrained Choice

x1

x2

x1*

x2*

(x1*,x2*) is interior.(a) (x1*,x2*) exhausts thebudget; p1x1* + p2x2* = m.

Page 11: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

11

Rational Constrained Choice

x1

x2

x1*

x2*

(x1*,x2*) is interior .(b) The slope of the indiff.curve at (x1*,x2*) equals the slope of the budget constraint.

Page 12: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

12

Rational Constrained Choice (x1*,x2*) satisfies two conditions: (a) the budget is exhausted;

p1x1* + p2x2* = m (b) the slope of the budget

constraint, -p1/p2, and the slope of the indifference curve containing (x1*,x2*) are equal at (x1*,x2*).

Page 13: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

13

Rational Constrained Choice Condition (b) can be written as:

That is,

Therefore, at the optimal choice, the ratio of marginal utilities of the two commodities must be equal to their price ratio.

2 1 1

1 2 2

dx MU pMRS

dx MU p

1 1

2 2

MU p

MU p

Page 14: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

14

Mathematical Treatment

The consumer’s optimization problem can be formulated mathematically as:

One way to solve it is to use Lagrangian method:

Page 15: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

15

Mathematical Treatment Assuming the utility function is

differentiable, and there exists an interior solution.

The first order conditions are:

Page 16: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

16

Mathematical Treatment

So, for interior solution, we can solve for the optimal bundle using the two conditions:

1 1

2 2

1 1 2 2

,

.

MU p

MU p

p x p x m

Page 17: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

17

Computing Ordinary Demands - a Cobb-Douglas Example. Suppose that the consumer has

Cobb-Douglas preferences.

Then

U x x x xa b( , )1 2 1 2

MUUx

ax xa b1

1112

MUUx

bx xa b2

21 2

1

Page 18: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

18

Computing Ordinary Demands - a Cobb-Douglas Example. So the MRS is

At (x1*,x2*), MRS = -p1/p2 so

MRSdxdx

U xU x

ax x

bx x

axbx

a b

a b

2

1

1

2

112

1 21

2

1

//

.

ax

bx

pp

xbpap

x2

1

1

22

1

21

*

** *. (A)

Page 19: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

19

Computing Ordinary Demands - a Cobb-Douglas Example. So now we have

Solving these two equations, we have

xbpap

x21

21

* * (A)

p x p x m1 1 2 2* * . (B)

xam

a b p11

*

( ).

x

bma b p2

2

*

( ).

Page 20: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

20

Computing Ordinary Demands - a Cobb-Douglas Example. So we have discovered that the most

preferred affordable bundle for a consumer with Cobb-Douglas preferences

is

U x x x xa b( , )1 2 1 2

( , )( )

,( )

.* * ( )x xam

a b pbm

a b p1 21 2

Page 21: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

21

A Cobb-Douglas Example

x1

x2

xam

a b p11

*

( )

x

bma b p

2

2

*

( )

U x x x xa b( , )1 2 1 2

Page 22: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

22

A Cobb-Douglas Example Note that with the optimal bundle:

The expenditures on each good:

It is a property of Cobb-Douglas Utility function that expenditure share on a particular good is a constant.

( , )( )

,( )

.* * ( )x xam

a b pbm

a b p1 21 2

.)(

,)(

),( *22

*11

mba

bm

ba

axpxp

Page 23: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

23

Special Cases

Page 24: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

24

Special Cases

Page 25: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

25

Some Notes

For interior optimum, tangency condition is only necessary but not sufficient.

There can be more than one optimum.

Strict convexity implies unique solution.

Page 26: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

26

Corner Solution

What if x1* = 0?

Or if x2* = 0?

If either x1* = 0 or x2* = 0 then the ordinary demand (x1*,x2*) is at a corner solution to the problem of maximizing utility subject to a budget constraint.

Page 27: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

27

Examples of Corner Solutions -- the Perfect Substitutes Case

x1

x2

MRS = -1

Page 28: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

28

Examples of Corner Solutions -- the Perfect Substitutes Case

x1

x2

MRS = -1

Slope = -p1/p2 with p1 > p2.

Page 29: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

29

Examples of Corner Solutions -- the Perfect Substitutes Case

x1

x2

x1 0*

MRS = -1

Slope = -p1/p2 with p1 > p2.

2

*2 p

mx

Page 30: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

30

Examples of Corner Solutions -- the Perfect Substitutes Case

x1

x2

x2 0*

MRS = -1

Slope = -p1/p2 with p1 < p2.

1

*1 p

mx

Page 31: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

31

Examples of Corner Solutions -- the Perfect Substitutes Case So when U(x1,x2) = x1 + x2, the most

preferred affordable bundle is (x1*,x2*) where

and

0,),(

1

*2

*1 p

mxx if p1 < p2

2

*2

*1 ,0),(

p

mxx if p1 > p2

Page 32: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

32

Examples of Corner Solutions -- the Perfect Substitutes Case

x1

x2

MRS = -1

Slope = -p1/p2 with p1 = p2.

1p

m

2p

m

Page 33: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

33

Examples of Corner Solutions -- the Perfect Substitutes Case

x1

x2

All the bundles in the constraint are equally the most preferred affordable when p1 = p2.

1p

m

2p

m

Page 34: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

34

Examples of Corner Solutions -- the Non-Convex Preferences Case

x1

x2Better

Page 35: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

35

Examples of Corner Solutions -- the Non-Convex Preferences Case

x1

x2

Page 36: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

36

Examples of Corner Solutions -- the Non-Convex Preferences Case

x1

x2Which is the most preferredaffordable bundle?

Page 37: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

37

Examples of Corner Solutions -- the Non-Convex Preferences Case

x1

x2

The most preferredaffordable bundle

Page 38: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

38

Examples of Corner Solutions -- the Non-Convex Preferences Case

x1

x2

The most preferredaffordable bundle

Notice that the “tangency solution” is not the most preferred affordable bundle.

Page 39: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

39

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2 U(x1,x2) = min{ax1,x2}

x2 = ax1

Page 40: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

40

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2

MRS = -

MRS = 0

MRS is undefined

U(x1,x2) = min{ax1,x2}

x2 = ax1

Page 41: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

41

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2U(x1,x2) = min{ax1,x2}

x2 = ax1

Page 42: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

42

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2 U(x1,x2) = min{ax1,x2}

x2 = ax1

Which is the mostpreferred affordable bundle?

Page 43: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

43

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2 U(x1,x2) = min{ax1,x2}

x2 = ax1

The most preferredaffordable bundle

Page 44: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

44

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2

U(x1,x2) = min{ax1,x2}

x2 = ax1

x1*

x2*

Page 45: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

45

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2 U(x1,x2) = min{ax1,x2}

x2 = ax1

x1*

x2*

(a) p1x1* + p2x2* = m(b) x2* = ax1*

Page 46: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

46

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

(a) p1x1* + p2x2* = m; (b) x2* = ax1*.

Solving the two equations, we have

.app

amx;

appm

x21

*2

21

*1

Page 47: Chapter 5 Choice. 2 Economic Rationality The principal behavioral postulate is that a decisionmaker chooses his most preferred alternative from those

47

Examples of ‘Kinky’ Solutions -- the Perfect Complements Case

x1

x2U(x1,x2) = min{ax1,x2}

x2 = ax1

xm

p ap11 2

*

x

amp ap

2

1 2

*