chapter 3 for college

HISTORY OF THE INDUSTRY

The early days of civilization shows us that mankind was aware of the

importance of cleanliness and hygienic. The great bath of Indus valley

civilization is testimony for this. The roam were known to be

considerable users for the soaps. During the period roman enterprise

“stale wine” was collected as a source of ammonium carbonate for

cleaning purpose. The mankind knew about soap 2000 years back I.e. in

70 A.D when Mr. Piliny and leader accidently discovered soap when

roasted meal overflowed on ashes. It was in 1831 A.D , that for the

first time detergent was discovered by Mr.fremy when he supplanted

olive oil and almond oil, the consumption of soap in the world in 1884

AD was said to be 2 lakhs tones per annum, and it was in this year

Mr.W.H Lever entered the field of soap by making in a big way.

Soap is a lamp like product, had foaming and cleaning character. Soap is

a product that many people might take for granted or consider

rather than ordinary, but for some, lathering up can be treasured part

of morning or nightly routing. Scented or unscented, in bars, gets

and liquids, soap is a part of our daily lives. Since then in 1972 AD

at first commercial batch of soap was made and marketed by M.S

Bristol soap was then taken to London.

CHAPTER-3 COMPANY PROFILE Page 49

Lance Household penetration of soap is 98% people belonging to

different income levels use different brands, which fall under

different segments, but all income levels use soaps , making it the

second largest category in India and detergents being number one.

Rural demand is growing at an increasing rate compare to urban

because rural consumers in India constitute about 60%-70% of the

population.

DEVELOPMENT IN MANUFACTURING OF SOAP

The credit of making soap affordable to common man goes to

Nicolas Leblance, a French scientist. The early settlers in North

America made their own soap by pouring hot water over wood ash

to make an alkali called potash. The potash was boiled with animal fats

in large. Iron kettlers to make soap. But it was crude to look at and it

had a bad odor. It was in this century development in soap making

led to the making of soaps with fragrance , mildness and color.

Mr. Twitched developed a process called ‘Fat splitting in the year 1890

AD. In 1899 again it was Mr. Twitched who took out an American

plant claiming manufacturing of sodium salt of petroleum

sulphonates. In 1930 Mr. Reychler, a Belgium scientist produced for


the first time sodium Cheryl sulphonated which had similar

properties to that of soap. Soap cannot be in acid solution and it

forms precipitate with the calcium and magnesium in hard water.

Hence, although soap is good all round detergent. During the middle

ages soaps were made in various countries such as Italy, France,

Spain and England etc.

SOAP INDUSTRY IN INDIA

Northwest soap company established the first soap industry in 1897

at Meerut. Following the Swedish movement in 1905 onwards few

more factories movement in 1905 onwards few more factories were

setup.

Soap industries in India began with MIS Godrej, setting up their

manufacturing unit during 1918 at Mumbai and MIS Government

soap factory in Bangalore. During the year 1930, MIS TATA oil mills

company. Setup Hindustan Lever Limited setup their manufacturing unit

at Mumbai and Calcutta. The industry continued to flourish very well unit

1967-1968, when the industry stagnated due to informal price control.

The industry soon recovered and experienced a sharp up swing during

1974.


Before there World War I, Soap requirement of India was met by imports

from the west, especially from United Kingdom. The big companies

like lever Brother introduced soap and the use become more

common even in villages. The soap supplied was of good quality and

low price.

Second world war give stimulates to indigenous soap industry, by

1994, the capacity established was 1,26,000 tons and actual output

was 1,16,000 tons. By 1957 the capacity went up to 2.53 lakhs tons.

Today the production the production capacity is around 6 lakhs tons

(Toilet soap market estimated to 5.4 lakhs tons).

In India, the per capita consumption of soap is 500 Gm compared to 1200

Gm in countries like Brazil. In case of detergents the per capita

consumption is 1, 60 kg in India compared to 15, 5 kg in urban Europe

and 18.5 kg in Australia.

In the organized sector, 88 units are manufacturing soaps with an

installed capacity of 705 963 (46 units only) tons per year production of

soap in their sector was of the order of 3,53,232 tons during 1994-95

and 3,88,087 tons during 1995-96. There are 33 units in the organized

sector for manufacturing of detergents with an installed capacity of

5,09,020 (22 units only) tons per annum.


HISTORY

Until 1916, Karnataka, then the princely state of Mysore , was

exporting sandalwood to France and other European countries for

the extraction of oil. However, during World War I when huge

stocks of wood piled up in the state, an oil-extraction unit in

Mysore and another one at Shimoga was set up . Since then, Mysore

became synonymous with sandalwood oil.

LEGENDS

A popular saying is that no other tree can grow where the

sandalwood does. The reason for the belief could be the fact that

the root of the tree is supposed to suck in all the required nutrients

needed for its growth from the nearby trees. Another belief says

that the smell of the wood is so intoxicating that snakes are said to

wrap themselves around the tree.

USES

The inner wood or heartwood is used for carving and the bark

when powered is an important raw material in the manufacture of

Agarbathis. For the extraction of oil, used by the cosmetic and soap

CHAPTER-3 COMPANY PROFILE 3

industry, the tree has to be uprooted, for it is the roots that have the

highest percentage of oil.

Even spent wood after oil extraction is an important raw material

in agarbathi manufacture. Sandalwood scrapings are powdered and sold

in pouches. The powder makes an excellent face and skin pack. A

Hindu home usually has a billet of the wood that is rubbed on a

stone plate sprinkled with water and the resulting paste is applied

to the foreheads of idols during pooja.

An ancient Indian remedy for prevention of sunstroke is a glass of

cold milk scented with a drop of sandalwood oil. This drink is also

supposed to prevent boils and other skin ailments caused, according

to the Indian school of medicine, by excessive heat in the body.


INTRODUCTION TO SOAP INDUSTRY

Soap is one of the commodities, which has become an indispensable part

of life of the modern fantasy world. Since it is non-durable consumer

goods, there is a large market for it .The whole soap industry is

experiencing changes due to innumerable reasons such as government

relations, environment, toxicological allergy problems, increase in cost of

raw material etc.

Following Swadeshi Movement in 1905, few factories were set up and

they were:

Mysore Government Soap at Bangalore.

Godrej Soaps at Bombay.

The change in technology and even existing desire by the individuals and

the organization to produce a better product at a mere economical rate has

also acted as catalyst for the dynamic process of change. More and more

soap manufacturers are trying to capture a commanding market share by

introducing and maintaining acceptable products. The soap industry in

India faces a cutthroat competition, while multinational companies

dominate the market.


THE INDIAN SOAP INDUSTRY SCENARIO

The Indian soap industry has been dominated by handful of companies

such as

Hindustan Unilever limited.

Tata oil mills (taken over by HLL)

Godrej soaps private limited.

Recent entrants include:-

Colgate Palmolive Ltd.,

Proctor and Gamble Ltd.,

Nirma soap works,

Wipro Ltd.,

The Indian soaps industry continued to flourish very well until 1967-68,

but began to stagnate. Soon it started to recover and experienced a short

upswing in 1974. This increase in demand can be attributed to:

Growth of population.

Income and consumption increase.

Increase in urbanization

Growth in degree of personal hygiene.

Soap manufacturers are classified as, organized and unorganized sector.

KSDL is under organized sector.


PRESENT STATUS

MARKET SCENARIO

India is the ideal market for cleansing products. The country’s per capita

consumption of detergent powders and bars stands at 1.6 Kg and soap at

543gms. Hindustan lever, which heralds over the cleaning business, sells

in all over the cleaning business.

PROBLEMS OF SOAPS AND DETERGENTS INDUSTRY

Industry faces some problems due to increase in the cost of raw materials.

The major ingredients like soda ash, linear alkyl benzene and sodium

tripoly phosphate posses number of serious problems in terms of

availability. The demand and supply gap of vegetables oil is 1.5 to 2

lakhs tons and is met through imports.

TOILET SOAPS MARKET IN INDIA

About Rs.4700 Crores of market in soaps with 35% being in Beauty

care, 20% in health care and 15% being in skin care

Saturated market with very high penetration level of 98%

Grew about 4% in June- August 2004 after de growth in the last two

years


The market growth can be divided into four categories namely

premium (15%), Popular (41.5%), Economic (24.5%) and Discount

(19%

Only two global brands namely Dove & Camay are in the Indian

market

The demand for Toilet soaps have been grown from 400 thousand

Metric tons to 620 thousand metric ton from the year 1995 to 2003

THE WORLD MARKET FOR SOAPS

Around Rs4000 billion sales in the year 2000

Cumulative Annual Growth rate (CAGR) of soaps between1995-2000

has been raised about 29%.

Few multinationals are dominated in global soaps market.

Unilever, Procter and gamble, Colgate, Palmolive and

Johnson & Johnson is amongst the top global players

HISTORY OF KS&DL

India is a rich land of forest, ivory, silk, sandal; precious gems are

magical charms of centuries. The most enchanting perfumes of the world

got their exotic spell with a twist of sandal. The world’s richest


sandalwood resource is form one isolated stretch of forests land in South

India that is Karnataka.

The origin of sandalwood and its oil in Karnataka, which is used in

making of Mysore sandal soaps, is well known as Fragrant Ambassador

of India & Sandalwood oil is in fact known as “Liquid Gold”.

By the inspiration of his Highness Maharaja of Mysore late

Jayachamarajendra Wodeyar, the trading of sandalwood logs started

which was exported to Europe and new destinations, but with

commencement of First world War India faced severe crisis on the

business of sandalwood.

This situation gave rise to start of an industry, which produces value

added products i.e., of sandalwood oil. His Highness Maharaja of

Mysore created this situation as an opportunity by sowing the seed of the

Government Sandalwood Oil Factory, which is the present KS&DL. The

project was shaped with the engineering skills and expertise of the top

level. Late Sri M. Visvesvaraya, the great Engineer who was the man

behind the project.

Today’s famous Mysore sandal soap credit goes to late Sri Sosale

Garalpuri Shastri who incorporated the process of soap making using

Sandalwood oil. He was an eminent scientist in the field working at the


Tata Institute, Bangalore. He was sent to England to master the fine

aspects of soap manufacturing.

The Maharaja of Mysore & Diwan Sir. M. Vishveshvaraya established

the Government Soap Factory during the year 1918. The factory was

started as a very small unit near K. R. Circle, Bangalore with the capacity

of 100 tons P.A. In November 1918 the Mysore Sandal Soap was put

into the market after sincere effort and experiments were undertaken to

evolve a soap perfume blend using sandalwood oil as the main base to

manufacture toilet soap. The factory shifted its operation to Rajajinagar

industrial area, Bangalore in July 1957, where the present plant is located.

The plant occupies an area of 39 acres (covering Soaps, Detergents and

Fatty Acid divisions), on the Bangalore – Pune Highway, easily

accessible by transport services and communication. Another sandal

wood oil division was established during the year 1944 at Shimoga,

which stopped its operations in the year 2000 for want of Natural

Sandalwood.

This factory started at a moderate scale in year 1916. The first product

was washing soap in addition to the toilet soap in the year 1918. The

toilet soap of the company was made up of sandal wood oil.


In 1950 Government decided to expand the factory in two stages. The

first stage of expansion was done to increase the output to 700 tons per

year and was completed in the year 1952 in the old premises.

The next stage of expansion was implemented in 1954 to meet growing

demand for Mysore sandal soap and for this purpose Government of India

sanctioned license to manufacture 1500 tons of Soaps and 75 tons of

glycerin per year. The expansion project worth of Rs.21 lakhs includes

the shifting of the newly laid industrial suburban of Bangalore.

The factory started functioning in this new premise [i.e., present one]

from 1st July 1957. From this year onwards till date the factory had never

looked back, it has achieved growth and development in production

scales and profits.

The industry has 2 more divisions one a Shimoga and another at Mysore

where Sandal wood oil is extracted. The Mysore division started

functioning from 1917 and only during 1984 manufacturing of perfumed

and premiere quality Agarbathies at was started. Right from the first log

of sandalwood that rolled into the boiler room in 1916, the company has

been single – minded pursuit of excellence. The project took shape with

the engineering skills and expertise of top-level team under the leadership

of Sir. M. Visvesvaraya, Prof. Watson and Dr. Sudbrough. This soap


factory was started as a small unit and now it has grown up to a large

size.

DEVELOPMENT OF THE ORGANIZATION

The Government Soap Factory has made spectacular progress during the

years gone by. Its production has developed on both volume and variety.

When the Mysore Sandal soap was introduced in the market, it caught the

public eye on account of its intrinsic superior quality and perfume.

The factory slowly and steadily developed recording all improvements in

production sales and profit. Modernization was given a practical shape in

1963-64.The factory is also exporting products to Malaysia, Middle East,

Africa, USA and other 20 countries. The exports of the factory have been

steadily rising. Exports of the factory have been executed through

Mysore Sandal Sales International Limited. The factory has received an

export award for the year 1975-1976. The factory has also negotiated and

finalized a collaboration draft agreement with Malaysia. The company

also provided technical knowhow. Although the progress achieved so far

has been spectacular the management does not believe in settling on its

laurels, conscious efforts are made to improve the organization still

further and pass performance warrants. It is very clear that the


government soap factory is making profit every year. There has been

phenomenal and spectacular growth and development of the factory in the

new setup. The production rose from 600 tons to 2300 tons. The sales

also progressed from Rs 33 lakhs to Rs 1.7 Crores while net profits have

risen to Rs 15 lakhs to 45 lakhs during 1956-67.

In 1965, the factory gave an undertaking to the Government of India to

export its products to earn necessary foreign exchange. This could be

used to import machinery from other countries. In retrospect it may be

said that the soap industry has always looked upon “Mysore Sandal

Soap” as something of an ideal to aim and achieve. Many factories both

in India as well abroad have succeeded. This is a tribute to those who

pioneered the excellence of Mysore Sandal Soap. The factory is playing

a notable part and also contributing to the industrial development in

Karnataka.

Being a Government undertaking, the main objective of the firm is to

provide quality goods to the consumers at reasonable prices. The factory

has got more than 60 years of experience in this field


RENAMING

On 1st October 1980, the Government Soap factory was renamed as

“Karnataka Soaps and detergents” the company was registered as a public

limited company. Today Company produces varieties of products in the

toilet soaps, detergents, agarbathies and cosmetics.

OBJECTIVES OF KS&DL

To serve the national economy

To attain self- reliance

To promote and uphold its image as symbol of traditional products

To promote purity and quality products and thus enhance age old-

charm of sandalwood oil

To build upon the reputation of Mysore sandal wood soap based on

pure sandal oil

To maintain the brand loyalty of its customer

To supply the products mentioned above at most reasonable and

competitive rate


VISION STATEMENTS

Keeping pace with globalization, global trends and the state’s policy

for using technology in every aspect of governance.

Ensuring global presence of Mysore Sandal Products while leveling its

unique strengths to take advantage scenario by intelligent and

selective diversification.

Secure all assistance and prime status from government of India, all

technology alliances.

Further, ensure Karnataka’s pre-eminent status as a proponent and

provider of technology services to the world, nation, other status

public and private sector.

Making available technology product and services at the most

affordable price to the people at large, in keeping with the policy of a

welfare status.

Making all out efforts to achieve reasonable profits.

Most importantly to earn the invaluable foreign exchange, both to the

state and to the country.


COMPETITORS OF KS&DL PRODUCTS AND

SERVICES

KS&DL is facing cut –throat competition in national and international

market. Some of its main competitors are:-

M/S. Hindustan Unilever Ltd.,

M/S. Godrej soaps Private Ltd.,

M/S. Proctor & Gamble

M/S. Wipro

M/S. Nirma Soaps Private Ltd.,

M/S. Jyothi laboratories

KS&DL HAS THE FOLLOWING DEPARTMENTS

Finance and accounts

Human Resources Development & Administration

Research and Development

Quality Assurance

Materials & stores

Production & Maintenance

Marketing& Business Group

Projects & Management Information services


HRD DEPARTMENTS

IMPORTANCE OF HRD DEPARTMENT

Management of human resources.

Co- operation.

Assisting the management in HR matters.

Development of work force.

Work together to achieve organizational goals

Profit and growth.

KEY FUNCTIONS OF THE WORD

Recruitment and selection

Training and Development

Promotion and Transfer

Wages and Salary Administration

Performance Appraisal

Industrial relations

Disciplinary action and

Welfare measures


TRADE MARK OF KS&DL

The “SHARABHA”

The carving on the cover is the sharabha, the trade mark of KS & DL.

The Sharabha is a mythological creation from the “puranas” which has a

body of a lion and head of elephant, which embodies the combined

virtues of wisdom and strength. It is adopted as an official emblem of KS

& DL to symbolize the philosophy of the company.

The sharabha thus symbolized a power that removes imperfections and

impurities. The maharaja of Mysore as his official emblem adopted it.

And soon took its pride of place as the symbol of the government soap

factory of quality that reflects a standard of excellence of Karnataka

soaps and Detergents limited.

SLOGANS

“NATURAL PRODUCTS WITH EXOTIC FRAGANCES”

KS&DL has a long tradition of maintaining the highest quality standard,

right from the selection of raw materials to processing and packing of the

end product. The reasons why its products are much in demand globally


and are exported regularly to UAE, Saudi- Arabia, Kuwait, Qatar, South

America. The entire toilet soaps of KS&DL are made from raw materials

of vegetable origin and are totally free from animal fats.

POLICY OF KS&DL

Seek purchase of goods and services from environment responsible

suppliers.

Communicate its environment policy and the best practices to all its

employees’ implications.

Set targets and monitor progress through internal and external audits.

Strive to design and develop products, which have friendly

environmental impact during manufacturing.

Reuse and recycle materials wherever possible and minimize energy

consumption and waste.

MILE STONES OF THE COMPANY:

1916 - Mysore Sandal Wood Oil Factory started at Mysore.

1918 – Government Soap Factory was started by Maharaja of Mysore

with the capacity of 112MTs/Annum near Cubbon Park, Bangalore

and the MYSORE SANDAL SOAP was introduced into the market

for the first time.


1932 - Toilet soap production capacity was enhanced to

750MTs/Annum.

1944 - The second Sandalwood Oil extraction plant was started in

Shimoga.

1954 - Foundation stone was laid by Sir M.Vishweshwaraya for

establishment of new manufacturing facilities at Rajajinagar,

Industrial Area, Bangalore.

1957 - Factory was shifted to new premises at Rajajinagar from

Cubbon Park.

1965 - It was new revolution time for govt soap factory; it started to

export its product.

1967 - Celebrated its Golden Jubilee.

1970 - Production capacity was increased to 6000MT/Annum.

1974 - Mysore Sales International Limited was appointed as the sole

selling agent for marketing its products.

1975 - Synthetic Detergent Plant for manufacturing of detergent cake

and detergent powder was installed with Italian Technology.

1980- Government Soap Factory was converted into a Public Sector

Enterprises and the company was incorporated on 9th July 1980 and re-

named as KARNATAKA SOAPS & DETERGENTS LIMITED.


1981 - Fatty Acid unit was established to utilize indigenously

available minor seed oils as the raw material for soap manufacturing

and to produce Glycerin and Stearic acid.

1984 - Expanded the production capacity with modern manufacturing

facilities, which was available at that time to produce

26000MTs/Annum of Toilet Soaps with different variants.

1987 - KS&DL took over marketing activity from M/s. Mysore Sales

International Limited (MSIL), and started up its own marketing

networks by opening 6 branches across India.

1992 - During this period Liberalization lot of competitors penetrated

in Indian Market, KS&DL was registered with Board for Industries

and Financial Reconstruction (BIFR), New Delhi as the company was

suffering with heavy losses.

1996 - The company was back to track and started to make profit, by

strict measures on cost, productivity and sales.

1999 – The company was certified with ISO 9001:2000 certified by

BSI for their successful implement for Quality Management System.

And they Lunched Mysore Sandal Gold Soap and Mysore Sandal

Baby Soap.


2000 - The company certified with ISO 14000:2004 BSI for their

successful implementation of Environment Management System.

2003 - The company came out of BIFR, as they wiped out entire carry

forward losses of Rs.98crores, and got recognized that, the only state

Public Sector to make continuous profit.

2008 – Company has introduced Hand Wash Liquids under trade

name of Herbal Hand Wash and Rose Hand Wash. Company has also

introduced liquid Detergent under the trade name of KLEENOL with

different variants for floor wash, Dish wash and Automobile Wash.

2009 - The company had re-launched Talcum powder with variety

with new outlook for containers.

2010 - ISO certificate was upgraded to 9001:2008 and received Chief

Minister’s Ratna Award.

2011 - On the occasion of 150th Birth Anniversary of Sir M.

Vishweshwaraya, KS&DL launched Mysore Sandal Dhoop.

2012 - KS&DL launched Mysore Sandal Millennium, India’s First

super premium soap. It is priced at Rs.720 per piece of 150gms.

“Mysore Sandal Millennium is the first most expensive soap was

Manufactured and sold in India.


2013 - They reached highest sales turnover and profit (322crore in

FY2013) on 22nd of Aug “National Award for Excellence Cost

Manufacturing” Karnataka Soap and Detergents Ltd was the winner

in the public manufacturing (Medium Organization) category.

PRESENT STATUS OF THE COMPANY

The company is mainly depended on southern market. The product

availability in retail outlets particularly for Mysore sandal soap is almost

comparable to any other similar industries products in the premium

segment in the south. Whereas in other parts like Eastern and Northern

markets penetration of KSDL product is relatively poor, which depends

on the company’s distribution structure, stock list and field personnel

strength. With increased trust on distribution, the company does not

foresee any Problems to achieve the projected sales through the

redistribution package. Further, the policy of Indian Government also

sees the public sector Enterprises enter the industry in a large way there

by making the products available to the consumers at reasonable prices.

Being located in the centre of southern part of Indian the Government

Soap Factory claims preferential treatment for expansion program in view

of availability of exotic natural Sandalwood oil.


AN ISO-9002 COMPANY

KS&DL with a tradition of excellence of over eight decades is committed

to customer delight, through total quality management and continuous

improvement through the involvement of all employees. KS&DL has got

ISO 9002 certificate.

To improve the quality management system and to facilitate TQM in the

process of soap and detergent, the management took decision to obtain

ISO-9002 by end of March 1999. Accordingly action plan was drawn and

a committee was set up for the purpose during October 1988 with a

mission statement.

The company gives initial training including conducting employee’s

awareness program, document quality manual and quality system

Procurement. In this direction company obtained the guidance from

consultancies, Bangalore and bureau of Indian standards, Bangalore.

Accordingly, Company standards registered for ISO 9002 by the end of

March to The bureau of Indian standards obtained the certificate by the

end of March 1999 itself.

This is to project in the national and international market and also to

improve quality of products offered to the consumers with the assurance

of quality in the message. The company got itself upgraded to ISO-9001-


2004, quality systems in the Year 2004-05.

ISO-14001

The company is located in the heart of the Bangalore city. The

management of the company took a decision to get the ISO- 14001 and

become model to other public sector for the techniques used and also to

other government units to spread the message of maintenance of

environment.

ISO-14001 and ISO-9001 will facilitate to improve the corporate brands

in the Global market and it will help the company to improve the profits,

year on Long-term basis. The environment management system adopted

in the Company through this motive as follows:

Conservation of energy

Conservation of surrounding

Conservation of resources

Equipped with latest technology and backed by full- fledged quality

control millennium. The company is developing new products to meet the

changing preferences of its customers.


KS&DL AT GLANCE

Incorporated name Karnataka soaps and detergents limited

Address Karnataka soaps and detergents limited.

Bangalore Pune high way

Post box No.5531, Rajajinagar,

Bangalore-560055

E-mail Mysore [email protected]

Website www.mysoresandal.com

Year of establishment 1918

Constitution Wholly owned by Govt. of Karnataka

Undertaking

Management Govt. of Karnataka nominates/ appoints

Board of Directors. Chairman & MD.

Rename Trademark The trademark is Sharabha. It is the body

of lion with the head of an elephant means

blending the intelligence of lion with

strength of an elephant.

Production range toilet soaps, bar soaps, detergent cakes,

Powders, Agarbathies, cosmetics, baby

Products, Sandalwood Oil

Capacity of the unit Licensed capacity is 26000 metric tons of

soaps & 10000 m. Tons of detergents per

annum.

Plants At Bangalore - Soap plant Detergent plant

At Mysore - Sandal wood oil

At Shimoga - Duty paid godown

Pictures of some Products manufactured at Karnataka


Soaps & Detergents Limited

Mysore Sandal Soaps

Mysore Sandal Bath Tablet (150g)

Mysore Sandal’s Millenium Super Premium

soap

Mysore Sandal Classic Bathing Bar


Mysore sandal Gold

3-IN-1 GIFT PACK

Mysore Sandal Gold Sixer

6-IN-1 GIFT PACK

Mysore Sandal Rose Soap


MYSORE CARBOLIC SOAP

MYSORE SANDAL HERBAL SOAP

Mysore Sandal Baby Soap

MYSORE SANDAL WOOD OIL

MYSORE SANDAL BABY TALC


MYSORE SANDAL TALC

WAVE HERBAL & ROSE LIQUID HAND

WASH

MYSORE SANDAL ROOM FRESHNERS

MYSORE SANDAL COCONUT OIL

MYSORE SANDAL AGARBATHIES


MYSORE DETERGENT CAKE

KLEENOL MULTIPURPOSE LIQUID

MYSORE SANDAL DHOOP

SWOT ANALYSIS OF KS&DL

STRENGTHS

Only soap in India that contains pure sandal and almond oil.

Certified by ISO

World’s largest production of sandal wood oil.

Brand name from decades in soap market.

It has very good dealership network in south which ensures that the

products reach every customer.


Diversified product range helps the company to maintain stability.

WEAKNESSES

Distribution network weak in north and east.

Absence of television advertisement.

Neglecting freshness aspect.

High oriented cost due to excessive labor force.

Low turnover resulting in low profit.

OPPORTUNITIES

Traditional benefits that sandal is good for skin.

Skin care is just gaining importance among consumers.

Government support and large production capacity.

Advantages of being in the industry for a long time.

Existence of vast market and huge demand.

THREATS

Other competitor’s products such as Rexona,Moti, Santoor etc.,

There is a need for renovation of plant and machinery.

Government Policy may reduce growth potential.

Entry of new multinationals in Soap business.


CLASSFICATION OF EMPLOYEES AT KS&DL

Permanent Employee: One who has been engaged for work on a

permanent basis.

Temporary Employee: One who has been engaged for work

which is essentially of temporary nature and likely to be finished

within a limited period.

Probationary Employee: One who is provisionally employed to

fill a permanent vacancy.

Casual Workmen: One who is engaged on day to day basis, for

casual or non recurring work.

Trainee: Trainee is a learner who may or may not be paid stipend

during the period of training.

MAN POWER DETAILS

GroupBangalore

complex

SOD

Mysore

Marketing

Branches

Duty paid

Godown

Shimoga

Total

Executives 102 12 57 01 172

Non-

Executives449 21 35 10 515

Total 551 33 92 11 687


chapter 3 for college

Documents

soap industry

discovered soap

soap affordable

soap industries

consumption of soap

field of soap

indianorthwest soap

s bristol soap