chapter 20 golf and club management

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Recreation al Sport Chapter 20

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Chapter 20 Golf and Club Management. Introduction. Within the last decade, close to 30 million Americans played golf on nearly 16,000 courses - PowerPoint PPT Presentation

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Page 1: Chapter 20 Golf and Club Management

Recreational Sport

Chapter 20

Page 2: Chapter 20 Golf and Club Management

Introduction• People seek to be involved directly or indirectly with

recreational activities for a variety of reasons, including fun, excitement, relaxation, social interaction, physical or mental challenge, and lifestyle enhancement.

• The recreation industry in the United States is extensive and diverse, although the various segments usually share a common mission.

• Direct participation: Active performance in an activity• Indirect participation: Spectators contributing to economic

base, effective strategy for tourism industry (e.g., triathlons)

Page 3: Chapter 20 Golf and Club Management

History: The Rise of Recreation• 1800s: Leisure time emerged as a result of urbanization and

industrialization.• Increase in perception of recreation as:

– Important to growth and health of individual – A means to improve community well-being

• The parks movement resulted in the establishment of public lands, such as Central Park in New York City.

• Technological advances such as the bicycle and golf ball.– Moderate prices of sporting goods made recreation

accessible to more people.

Page 4: Chapter 20 Golf and Club Management

History: The Rise of Recreation (cont.)

• Growth of YMCA and YWCA• Increased fascination with American wilderness• Creation of formal organizations (local clubs, national

associations) devoted to recreation (Boy Scouts/Girl Scouts)• 1900s: Organized summer camps for children (fresh air)• Post WWII: Establishment of armed forces recreation• Emergence of commercial recreation enterprises (Ski)• Federal legislation passed that promoted recreation• 2010: America’s Great Outdoors Initiative to reconnect

people in the United States, particularly children, to the nation’s natural and cultural heritage

Page 5: Chapter 20 Golf and Club Management

Trends in Participation• The total number of people who participated in one or more

outdoor activities grew by approximately 7.5% from an estimated 208 million in 2000 to 224 million in 2009.

• The total number of participation days in all activities increased from 61 billion to 81 billion, representing growth of approximately 32% (Cordell, 2012).

• Walking for pleasure is most popular recreational activity.

• Extreme sports participations has grown at variety of ages.

• Over the past 5 years, the recreational activities with the greatest growth rate among individuals have been adventure racing and triathlons. Adventure racing has grown by 211%, off-road triathlons by 199%, and traditional triathlons by 174% (Outdoor Industry Association, 2013).

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Trends in Participation (cont.)

• Recreation industry can capitalize on baby boomers moving into retirement.

• 68% expect to participate in recreational activities during retirement.

• There is an anticipated increase in racial and ethnic diversity in urban areas.

• Recreation industry will need to respond to needs of a more diverse population.

• Challenge will be to sustain growth by continuing to attract youth to activities, possibly through new technology such as mobile devices and recreation-based applications.

Page 9: Chapter 20 Golf and Club Management

Segments of Recreation Industry: Community-Based Recreation

• Local parks and recreation departments and community agencies such as the YMCA, YWCA, Jewish Community Centers, Girls and Boys Clubs, and Scout organizations

• Participants united by a common interest in recreation at the local level.

• General services offered by local parks and recreation departments that target specific ages through youth/senior centers

• Parks and recreation departments supported through mix of local property tax money, user fees, and sponsorships

Page 10: Chapter 20 Golf and Club Management

Segments of Recreation Industry: Public Recreation

• Recreational opportunities on public lands managed by state forest and parks departments, the National Park Service, and the National Forest Service.

• Negatively impacted by federal funding reductions.• Policy issues regarding vehicle congestion,

recreational vehicle access, deteriorating infrastructure, and control of visitor volume and duration.

• The National Forest Service employs 30,000 permanent employees to manage the nation’s 191 million acres of forest lands.

Page 11: Chapter 20 Golf and Club Management

Segments of Recreation Industry: Military Recreation

• Maintained by U.S. Department of Defense

• Majority of employees at military facilities are civilians rather than military personnel

• Mission is fitness and military readiness of personnel• Armed services also provide an array of recreational

opportunities for families on bases as a means of improving overall morale and sense of community.

• Support programs for disabled veterans and the training of enlisted men for Olympic and Paralympic competitions

• Challenge: Recent decreases in appropriated funds are affecting program quality

Page 12: Chapter 20 Golf and Club Management

Segments of Recreation Industry: Outdoor Recreation

• For those who enjoy natural environments in different seasons

• Highly diverse industry: Mix of for-profit and not-for-profit

• Outdoor recreation economy is $646 billion business, 140 million people in the United States participating annually

• Spending on outdoor recreation falls primarily in two categories: Outdoor recreation product sales (e.g., gear, apparel, footwear) and trips and travel-related spending

• Segments include skiing, snowboarding, boating (rafting, canoeing, kayaking, and sailing), golf, summer camps, backpacking and camping, natural resource management, and tourist travel

Page 13: Chapter 20 Golf and Club Management

Segments of Recreation Industry: Campus Recreation

• Includes any recreational activity provided by colleges or universities, ranging from exercise facilities and fitness programming to club and intramural sports and coordinated outdoor recreation activities.

• Three out of four college students participate in campus rec.

• Excellent opportunities for students to participate in a variety of outdoor activities and develop instructional and leadership skills through instructor training programs

• NIRSA and the Association for Experiential Education provide educational trainings and host activities to develop prospective leaders in campus recreation.

Page 14: Chapter 20 Golf and Club Management

Segments of Recreation Industry: Therapeutic Recreation

• The use of recreational activities improves a participant’s physical, emotional, and mental health.

• Offered through park and recreation departments, independent living centers, schools, community mental health agencies, specialty recreation organizations, and social service agencies.

• Diverse programs offered to assist with the modification of behaviors to improve holistic health.

Page 15: Chapter 20 Golf and Club Management

Career Opportunities• Opportunity to work indoors or outdoors, for a

public or private group, or a for-profit or non-profit company

• Introduce others to the benefits of participation at any age and any ability level

• Expect a high degree of professionalism service in instruction and overall service delivery

• Responsibility to deliver these programs with a high degree of skill and manage them with an eye to providing acceptable degrees of risk

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Job Search Strategies

• Participate in a variety of activities.

• Develop general instructional and programming skills.

• Refine skills in several specific programming areas.

• Consider associated skills that can strengthen a resume.

Page 18: Chapter 20 Golf and Club Management

Professional Preparation• Recreation skills approach: Shorter, more intensive

preparation in particular area, often resulting in certification

– National Outdoor Leadership School

– Outward Bound

• College−university approach: Academic program of one, two, or four years’ duration at college or university, which provides broader knowledge base

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Current Issues• Federal, state, and local governments have reduced

their proportionate share of recreation budgets.

• Deteriorating park and recreation infrastructures, increasing crime, and declining federal, state, and local tax resources.

• Making facilities safe from vandalism, crime, gangs, and substance abuse to enhance image and facility usage.

Page 21: Chapter 20 Golf and Club Management

Current Issues (cont.)

• Public sector (government)– Owns and manages trails, beaches, information

centers, and wildlife• Private sector (nongovernment)

– Often provides jobs and services enabling people to enjoy their experiences

• Effective government coordination needed between all parties to promote viable recreation and tourism industry

• Park managers need to be politically savvy.– Balance a variety of constituents’ interests in

public lands and handle the public scrutiny

Page 22: Chapter 20 Golf and Club Management

Current Issues: Public and Private Sectors

• Improved environmental awareness is necessary as instructors, guides, and managers need to abide by strict regulations.

• Need to also develop cultural awareness as recreation has become more global

– Understand local customs, laws, and environment

Page 23: Chapter 20 Golf and Club Management

Current Issues: Americans with Disabilities Act

• People with physical disabilities are growing more interested in enhancing their lives with physical activity.

• Programmers need to adapt and promote programs to meet a variety of abilities and disabilities.

• Outdoor Recreation Accessibility Guidelines (2006)• Need for an understanding of how a shift from institutional

care to home-based care will affect delivery of health services

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Current Issues: Risk Management• Risk management plans needed:

– To establish guidelines for equipment and facility use

– For program development and operation – For management of changing environmental

conditions– For emergency preparedness

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Current Issues: Risk Management (cont.)

• Elements of risk management plan

– Participant health screening prior to participation to determine the appropriate level of involvement

– Preprogram information to inform participants about an activity

– Equipment and facility safety checks

– Criteria for staff hiring, including necessary activity certifications or experience and first aid credentials

– Continuing education and training for staff

Page 26: Chapter 20 Golf and Club Management

Current Issues: Risk Management (cont.)

– Recommended progressions of activities that meet current national standards

– Adequate staff–student ratios and protocols for general and specific supervision of groups

– Emergency response protocols, including first aid response, evacuation, and search and rescue

– Critical accident protocols, including those covering interaction with families and the press

– Informed Participant Consent

Page 27: Chapter 20 Golf and Club Management

Summary• Challenging recreational activities offer both a

diversion for the public and a partial solution to problems faced in our society.

• Industry professionals face numerous challenges as they seek to provide quality recreational experiences for diverse participants.

• Recreational specialists will need to bring a broad range of skills to their positions and continue their education to deliver quality experiences that meet consumer demands and current standards in the field.