Mass Culture & Mass Culture & DiscriminationDiscrimination

Chapter 16, Section 3 and 4

Today…

1. Popular ways to spend leisure time

2. Spread of mass culture through ads

3. Ways African Americans were discriminated against

ParticipationParticipation

1. What do you like to do in your spare time?

- Do you like to watch any sports?

- Do you like to go shopping anywhere?

- Do you ever ride a bicycle?

2. How would you be affected if you never got to do any of these things?

Escaping WorkEscaping Work

• Amusement Parks– Coney Island– World’s Columbian

Expedition

BicyclingBicycling

SportsSports

• Boxing

• Baseball

• Tennis

Mass ProductsMass Products

Aspirin

Hershey’s

Coca-cola

Mass ShoppingMass Shopping

• Beginning of department store– Marshall Field

• Specialized departments• Bargain bins• Appealed to women

Mass NewspapersMass Newspapers

• Began sensationalizing stories– Joseph Pulitzer competed with

William Randolph Hearst• Click to watch Newsies clip (4:45)

Advertising to the MassesAdvertising to the Masses

• Ads posted everywhere– Billboards, houses, rocks

Advertising to the MassesAdvertising to the Masses

• Catalogs– Sears Roebuck– Montgomery Ward

Participation #2Participation #2

1. Why do you think newspapers took the approaches they did? Consider some of the various changes taking place at this time.

2. How did mail-order catalogs and advertising contribute to the growth of mass culture?

DiscriminationDiscrimination

Participation #3

Everybody stand up!

Bullion, deter, denigrate, malady

$5

Grandfather born in Sandwich

Voting RestrictionsVoting Restrictions

• Literacy test

• Poll tax

• Grandfather clause

Jim Crow LawsJim Crow Laws

• Jim Crow Laws: meant to segregate white and black Americans– What kinds of places were segregated?

Plessy v. FergusonPlessy v. Ferguson

• (1896) Plessy v. Ferguson– Decision of the Supreme Court:

• Separate but equal accommodations are legal

AssignmentAssignment

• Chapter 16, Section 3 worksheet