chapter 10 communicating research results€¦ · communicating research results . 1 . report parts...
TRANSCRIPT
MN 400: Research Methods
CHAPTER 10 Communicating Research Results
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Report parts
Prefatory parts Main body of the report Appended parts
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Prefatory parts
Title page
Letter of authorization
Table of contents Lists of Tables Lists of Figures
Objectives
Results
Conclusions
Recommendations
Executive Summary
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Main body of the report
Introduction
Final area
Area 1
Area 2
. .
Limitations
Conclusions and recommendations
Methodology
Literature
review
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Chapter 1: Introduction
Introduction Background of the problem Statement of research problem Significance of the research Objectives of the research Scope of research Limitation
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Chapter 2: Literature review
Secondary data study Theoretical framework Research model Operational definitions of the constructs Research hypotheses
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Chapter 3: Methodology
Type of research Research design Population, Sample & sampling Research tool (Questionnaire) development Reliability and validity of research tool Data collection method Proposed Data analysis
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Chapter 4: Data analysis and results
Qualitative data analysis i.e. depth interview, focus group interview report (if any)
Quantitative Data preparation Sample profile Descriptive data analysis Hypotheses testing
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Figures and Tables • Tables
– Presents lists of numbers/ text in columns • Figures
– Visual representation of results or illustration of concepts/methods (graphs, images, diagrams, etc.)
• Guidelines for Figures and Tables
– High resolution – Neat, legible labels but simple – Clearly formatted – Indicate error and Detailed captions
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Table 5-1: Brand equity rating
Table Number
Table Name
Foot note
Banner head
Subhead
Table: an example
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Figure: an example
Figure Number
Figure Name
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Chapter 5: Conclusion and recommendation
Discussion of research results Academic and managerial implication Recommendation Suggestion for future research
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Discussion and data interpretation
The discussion is the essence of paper. The results and conclusions should flow smoothly and logically from the data.
Allow the readers to see the train of thought.
Discuss the main findings of the research.
Do not simply repeat the results: interpret them. Discuss how the data support or refute the proposed hypothesis.
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Discussion and data interpretation
Discuss the data with respect to at least two of the following questions:
1. Why did the results occur, i.e. what is the underlying mechanism?
2. How do the data fit in with previously published data? Do they essentially agree or are they contradictory? If they are contradictory, this should be discussed, and you should propose possible reasons for the apparent contradictions.
3. What were possible errors in the research?
4. What questions did these observations raise? What future research are planned?
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Research Discussion
• Interpret results – Did the study confirm/deny the hypothesis? – If not, did the results provide an alternative hypothesis?
What interpretation can be made? – Do results agree with other research? Sources of
error/anomalous data? – Implications of study for field – Suggestions for improvement and future research?
• Relate to previous research
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Research Discussion
• Common Mistakes – Combined with Results – New results discussed
– Broad statements – Incorrectly discussing inconclusive results
– Ambiguous data sources – Missing information
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Appended parts
Data collection forms
Detailed calculations
General tables
Bibliography
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References • Check specific referencing style of journal • Should reference:
– Peer-reviewed journal articles, abstracts, books • Should not reference:
– Non-peer-reviewed works, textbooks, personal communications
• Common Mistakes
– Format, Format, Format • (Figures & Tables, Equations, and References)
– Redundant Information • Text, Figures, Tables, and Captions
– Type of Reference
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References and Writing Style
Recommended online material for avoiding plagiarism and common citation formats: http://www.collegeboard.com/student/plan/college-success/10314.html
Website related to a literature review paper: http://www.wisc.edu/writing/Handbook/ReviewofLiterature.html
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Please Note Every University has the Common Format that you
need to follow, please to learn more with the Guideline of Cambodian
Mekong University
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What about time?
That depends... We usually say: 1/3 for planning the survey 1/3 for data collection 1/3 for the data processing, report writing and printing. Everyone wants fresh results/figures. Old results are not
interesting. All stages in a survey depend on one another and one stage must follow the plans if the next step is going to be on schedule. All you can do is a good job. Only if you have done your best, you can require efforts from those involved in the other stages of the process.
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