Media management

What is Media Management? Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises.

Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.

The four functions of media management

Plan It is the foundation area of management. It is the base upon which the all the areas of management should be built. Planning requires administration to assess where the company is presently set, and where it would be in the future.

From there an appropriate course of action is determined and implemented to attain the company’s goals and objectives.

Planning is unending course of action. There may be sudden strategies where companies have to face. Sometimes they are uncontrollable (both internal / external) . Depending on the conditions, a company may have to alter its course of action in accomplishing certain goals.

Plan This kind of arrangement is known as strategic planning.

In strategic planning, management analyzes inside and outside factors that may affect the company and so objectives and goals. Here they should have a study of strengths and weaknesses, opportunities and threats.

For management to do this efficiently, it has to be very practical and abreast of key trends.

Organize Management must organize all its resources well before in hand to put into practice the course of action to decide that has been planned in the base function.

Through this process, management will now determine the inside directorial configuration; establish and maintain relationships, and also assign required resources.

While determining the inside directorial configuration, management ought to look at the different divisions or departments.

Organize They also see to the harmonization of staff, and try to find out the best way to handle the important tasks and expenditure of information within the company.

Management determines the division of work according to its need. It also has to decide for suitable departments to hand over authority and responsibilities

Direct Working under this function helps the management to control and supervise the actions of the staff.

This helps them to assist the staff in achieving the company’s goals and also accomplishing their personal or career goals which can be powered by motivation, communication, department dynamics, and department leadership.

Employees those which are highly motivated generally surpass in their job performance and also play an important role in achieving the company’s goal.

Direct They come about with prize and incentive programs based on job performance and geared in the direction of the employees requirements. It is very important to maintain a productive working environment, building positive interpersonal relationships, and problem solving. And this can be done only with Effective communication.

Direct Understanding the communication process and working on area that need improvement, help managers to become more effective communicators.

The finest technique of finding the areas that requires improvement is to ask themselves and others at regular intervals, how well they are doing. This leads to better relationship and helps the managers for better directing plans.

Control Includes establishing performance standards which are of course based on the company’s objectives.

It also involves evaluating and reporting of actual job performance. When these points are studied by the management then it is necessary to compare both the things.

This study on comparison of both decides further corrective and preventive actions. In an effort of solving performance problems, they should straightforwardly speak to the employee or department having problem.

On the contrary, if there are inadequate resources or other external factors disallowing standards from being attained, management have to lower their standards as per requirement.

Control The controlling processes as in comparison with other three, is an unending process. With this management can make out any probable problems. It helps them in taking necessary preventive measures against the consequences.

Effective and efficient management leads to success, the success where it attains the objectives and goals of the organizations. Management not only has to see the needs of accomplishing the goals but also has to look in to the process that their way is feasible for the company. A communication plan includes:

-Target audiences

-Key messages

-A budget

-A calendar for message release

Public Relations Public relations include ongoing activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products.

Often, public relations are conducted through the media that is, newspapers, television, magazines, etc.

Definition • Aspect of communications that involves promoting a desirable image for a person or group seeking public attention.

• Public relations (PR) is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image.

• One of the earliest definitions of PR was coined by Edward Bernays. According to him, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance."

Mass Media Men Employed Later, PR practitioners were—and are still often—recruited from the ranks of journalism. Some journalists, concerned with ethics, criticize former colleagues for using their inside understanding of news media to help clients receive favorable media coverage.

Despite many journalists' discomfort with the field of public relations, well-paid PR positions remain a popular choice for reporters and editors forced into a career change by the instability of the print and electronic media industry.

PR Standards In 1950 PRSA enacts the first "Professional Standards for the Practice of Public Relations," a forerunner to the current Code of Ethics, last revised in 2000 to include six core values and six code provisions.

The six core values are "Advocacy, Honesty, Expertise, Independence, Loyalty, and Fairness."

The six code provisions are "Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences, Conflicts of Interest, and Enhancing the Profession."

Methodology Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community. The point of public relations is to make the public think favorably about the company and its offerings.

Tools Employed for PR Commonly used tools of public relations include: • News releases • Press conferences • Speaking engagements • Community service programs

Difference between PR and Advertisement

Difference between PR and Advertisement

Although advertising is closely related to public relations—as it too is concerned with promoting and gaining public acceptance for the company's products—the goal of advertising is generating sales, while the goal of public relations is generating good will.

The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it.

Goals of Public Relations

Goals of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image.

Studies have shown that consumers often base their purchase decisions on a company's reputation, so public relations can have a definite impact on sales and revenue.

Public relations can be an effective part of a company's overall marketing strategy.

In the case of a for-profit company, public relations and marketing should be coordinated to be sure they are working to achieve the same objectives.

Goals of Public Relations

Another major public relations goal is to create good will for the organization. This involves such functions as employee relations, stockholder and investor relations, media relations ,and community relations.

Public relations may function to educate certain audiences about many things relevant to the organization— including the business in general, new legislation, and how to use a particular product—as well as to overcome misconceptions and prejudices.

For example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations may undertake educational programs regarding particular industries and their products and practices.

Public Relations Involves 1. Evaluation of public attitudes and opinions.

2. Formulation and implementation of an organization's procedures and policy regarding

Communication with its publics.

3. Coordination of communications programs.

4. Developing rapport and good-will through a two way communication process.

5. Fostering a positive relationship between an organization and its public constituent.

The Worst PR Disaster of 2015

“They wrote code that fundamentally changed how the company’s diesel cars worked. The altered

software affected engine emissions, mileage, cost, and power—all things that auto executives care

about. In other words, while it’s technically possible to install such software, it’s hard to imagine that it

could have gone unnoticed.”

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